Greycroft is a venture capital firm that specializes in technology start-ups, focusing primarily on the Internet and mobile sectors. With offices in New York and Los Angeles, Greycroft is strategically positioned to support entrepreneurs in these key business hubs. The firm utilizes a vast network of connections within the media and technology industries to help entrepreneurs increase visibility, establish strategic partnerships, and successfully bring their products to market. Since its inception, Greycroft has made over 200 investments totaling more than $1 billion, backing notable companies such as Acorns, App Annie, Bird, and Venmo. Additionally, Greycroft is committed to promoting diversity in the venture capital space, as evidenced by its adoption of the Diversity Term Sheet Rider.
Nowaday is a travel agency specializing in providing restored classic car travel services, catering to both travelers and government officials. The agency focuses on offering unique travel experiences that combine nostalgia with luxury. In addition, the company leverages a workspace platform designed for the travel and event planning industry, which enables users to manage relationships, track proposals, and discover new suppliers. This platform aims to streamline various aspects of the workflow, enhance productivity, and support business growth within the travel sector.
Fetch
Series E in 2022
Fetch is the leading mobile shopping platform that enables users to earn and redeem rewards. The platform provides users with the easiest way to save on everyday purchases by simply scanning their receipts. For their brand partners, the platform allows them to understand a 360-degree view of shopping habits, and to meaningfully reward a customer's individual loyalty.
Loyal Guru
Series A in 2022
Loyal Guru is a Barcelona-based company that specializes in developing a loyalty marketing platform tailored for the food retail sector. Founded in 2015, the company leverages artificial intelligence to analyze consumer behavior in real time, allowing retailers to launch hyper-segmented campaigns, offers, and promotions across both online and offline channels. This approach helps clients enhance their understanding of customer dynamics, facilitating improved category penetration, migration, and loyalty. Loyal Guru's platform provides comprehensive solutions for customer acquisition, supplier engagement, and customer development, making it a valuable resource for cash and carry businesses as well as supermarkets. The company's mission is to transform the interaction between retailers and their customers by streamlining data collection and activation through automated loyalty programs and personalized offers.
Tapcart
Series B in 2021
Tapcart Inc. is a mobile commerce software-as-a-service (SaaS) platform based in Santa Monica, California, founded in 2017. It specializes in enabling eCommerce brands to design, launch, and manage mobile applications without the need for coding or technical expertise. The platform integrates seamlessly with Shopify, allowing brands to build native mobile apps that enhance their mobile shopping experience. Tapcart offers a range of features including marketing automation, customer reviews, analytics, and eCommerce integrations. By facilitating direct engagement with customers through tools like push notifications, Tapcart empowers retailers to customize and manage their mobile presence effectively. The company serves a diverse clientele, including well-known brands such as Fashion Nova and Urban Planet.
Fetch
Series D in 2021
Fetch is the leading mobile shopping platform that enables users to earn and redeem rewards. The platform provides users with the easiest way to save on everyday purchases by simply scanning their receipts. For their brand partners, the platform allows them to understand a 360-degree view of shopping habits, and to meaningfully reward a customer's individual loyalty.
Anycart
Seed Round in 2020
Anycart is a meal discovery and grocery shopping platform based in Mountain View, California. It allows users to search for meals they want to cook and provides relevant recipes, automatically adding the necessary ingredients to a preferred grocery delivery service cart. The platform features step-by-step video cooking instructions, making meal preparation straightforward and accessible. Additionally, Anycart suggests alternative recipes that can utilize leftover ingredients, enhancing efficiency in meal planning. Originally established in 2019 during the Amazon Alexa Accelerator in Seattle, the company aims to simplify the grocery shopping experience and promote homemade cooking.
Tapcart
Series A in 2020
Tapcart Inc. is a mobile commerce software-as-a-service (SaaS) platform based in Santa Monica, California, founded in 2017. It specializes in enabling eCommerce brands to design, launch, and manage mobile applications without the need for coding or technical expertise. The platform integrates seamlessly with Shopify, allowing brands to build native mobile apps that enhance their mobile shopping experience. Tapcart offers a range of features including marketing automation, customer reviews, analytics, and eCommerce integrations. By facilitating direct engagement with customers through tools like push notifications, Tapcart empowers retailers to customize and manage their mobile presence effectively. The company serves a diverse clientele, including well-known brands such as Fashion Nova and Urban Planet.
Loyal Guru
Venture Round in 2020
Loyal Guru is a Barcelona-based company that specializes in developing a loyalty marketing platform tailored for the food retail sector. Founded in 2015, the company leverages artificial intelligence to analyze consumer behavior in real time, allowing retailers to launch hyper-segmented campaigns, offers, and promotions across both online and offline channels. This approach helps clients enhance their understanding of customer dynamics, facilitating improved category penetration, migration, and loyalty. Loyal Guru's platform provides comprehensive solutions for customer acquisition, supplier engagement, and customer development, making it a valuable resource for cash and carry businesses as well as supermarkets. The company's mission is to transform the interaction between retailers and their customers by streamlining data collection and activation through automated loyalty programs and personalized offers.
Reposite
Seed Round in 2019
Nowaday is a travel agency specializing in providing restored classic car travel services, catering to both travelers and government officials. The agency focuses on offering unique travel experiences that combine nostalgia with luxury. In addition, the company leverages a workspace platform designed for the travel and event planning industry, which enables users to manage relationships, track proposals, and discover new suppliers. This platform aims to streamline various aspects of the workflow, enhance productivity, and support business growth within the travel sector.
Fetch
Venture Round in 2019
Fetch is the leading mobile shopping platform that enables users to earn and redeem rewards. The platform provides users with the easiest way to save on everyday purchases by simply scanning their receipts. For their brand partners, the platform allows them to understand a 360-degree view of shopping habits, and to meaningfully reward a customer's individual loyalty.
Tapcart
Seed Round in 2019
Tapcart Inc. is a mobile commerce software-as-a-service (SaaS) platform based in Santa Monica, California, founded in 2017. It specializes in enabling eCommerce brands to design, launch, and manage mobile applications without the need for coding or technical expertise. The platform integrates seamlessly with Shopify, allowing brands to build native mobile apps that enhance their mobile shopping experience. Tapcart offers a range of features including marketing automation, customer reviews, analytics, and eCommerce integrations. By facilitating direct engagement with customers through tools like push notifications, Tapcart empowers retailers to customize and manage their mobile presence effectively. The company serves a diverse clientele, including well-known brands such as Fashion Nova and Urban Planet.
BZR
Seed Round in 2019
BZR is an online platform that assists e-commerce merchants in enhancing their post-purchase processes. The company focuses on introducing and upselling products by providing targeted offers for complementary items. This system allows merchants to easily earn revenue through referrals, as customers who accept the offers generate automatic payments for the merchants. By streamlining the reconversion experience, BZR helps businesses maximize their sales potential after the initial purchase.
Chowbus
Seed Round in 2019
Chowbus, Inc. is a technology company based in Chicago, Illinois, specializing in an Asian food ordering application that connects users with local restaurants offering Chinese, Korean, Thai, and Japanese cuisine. Founded in 2015, Chowbus provides an online and mobile platform that allows users to conveniently order food while also offering delivery, pickup, shuttle, and grocery services. The application, available on both the App Store and Google Play, focuses on enhancing the dining experience by providing a dish-centric ordering interface. In addition, Chowbus empowers ethnic restaurants with the necessary technology and marketing tools to grow their businesses, ultimately facilitating increased sales and customer reach.
Goop
Venture Round in 2019
Goop Inc. is a lifestyle brand that operates an online platform offering wellness advice, curated shopping, and lifestyle content. Founded in 2008 by Gwyneth Paltrow, Goop began as a newsletter sharing travel recommendations, health-focused recipes, and shopping finds, which has since evolved into a comprehensive lifestyle site. The platform features a selection of products including apparel, beauty items, skincare, and home goods, all sourced with an emphasis on quality and wellness. In addition to retail, Goop provides a wealth of digital content, such as beauty and makeup tips, cooking recipes, and wellness advice, along with travel information and design inspiration. By connecting its audience with expert insights and curated product offerings, Goop positions itself as a trusted resource for lifestyle enhancement.
Fetch
Series A in 2018
Fetch is the leading mobile shopping platform that enables users to earn and redeem rewards. The platform provides users with the easiest way to save on everyday purchases by simply scanning their receipts. For their brand partners, the platform allows them to understand a 360-degree view of shopping habits, and to meaningfully reward a customer's individual loyalty.
Anine Bing
Series A in 2018
ANINE BING was launched in 2012 with headquarters in downtown Los Angeles, California. Inspired by the fusion of Scandinavian heritage and American spirit, ANINE BING offers luxurious staples, wardrobe basics, and statement pieces that are current and timeless. Creative director Anine Bing thoughtfully curates each piece in her 'see now buy now' monthly collections where she marries edgy and feminine in a soft meets hard design approach. To this date, ANINE BING is sold in more than 300 boutiques world wide. Five ANINE BING flagship stores can be found in Los Angeles, New York, Belgium, France and Spain; and this expansion will continue throughout 2016 world wide.
Tapcart
Seed Round in 2017
Tapcart Inc. is a mobile commerce software-as-a-service (SaaS) platform based in Santa Monica, California, founded in 2017. It specializes in enabling eCommerce brands to design, launch, and manage mobile applications without the need for coding or technical expertise. The platform integrates seamlessly with Shopify, allowing brands to build native mobile apps that enhance their mobile shopping experience. Tapcart offers a range of features including marketing automation, customer reviews, analytics, and eCommerce integrations. By facilitating direct engagement with customers through tools like push notifications, Tapcart empowers retailers to customize and manage their mobile presence effectively. The company serves a diverse clientele, including well-known brands such as Fashion Nova and Urban Planet.
Shoes of Prey
Series B in 2015
Shoes of Prey Pty Ltd. is a global retail brand specializing in custom-made women's footwear. Founded in 2009 and headquartered in Sydney, Australia, the company allows customers to design their ideal shoes, including styles such as ballet flats, stilettos, sandals, oxfords, and wedges. By offering an online platform, Shoes of Prey enables women to select various attributes like heel height, toe shape, fabric, leather, color, and embellishments, ensuring a personalized shopping experience. The company operates both online and through physical stores located in cities such as Bellevue, Newport Beach, San Francisco, Paramus, Oak Brook, Arlington, and Sydney. Over the years, Shoes of Prey has received multiple accolades, including distinctions for Online Retailer of the Year and Store Design of the Year at the World Retail Awards in 2013.
Boxed
Series B in 2015
Boxed is an online bulk grocery retailer founded in 2013 and based in New York, designed to provide a wholesale shopping experience for modern consumers. The platform allows customers to access a wide range of wholesale products, including groceries, snacks, beverages, and household supplies, without the need for membership fees. Boxed operates primarily through its retail segment, which focuses on selling bulk-sized consumer goods to individuals and businesses across the continental United States. Additionally, the company has a Software & Services segment dedicated to the research, development, and marketing of its proprietary software for third-party sales. The innovative mobile app further enhances customer convenience by delivering products directly to their doors.
Eloquii
Series A in 2014
ELOQUII offers an online plus size clothing store featuring women's plus size fashion, clothes, and accessories. The company designs trend-leading, fast fashion apparel in sizes 14-28 under its own brand. The company was founded in 2012 and is headquartered in New York, New York and Columbus, Ohio.
BaubleBar
Series B in 2014
BaubleBar Inc. is an online retailer based in New York that specializes in fashion jewelry, offering a diverse range of products including necklaces, earrings, bracelets, rings, and personalized items. Founded in 2010 by Amy Jain and Daniella Yacobovsky, the company aims to transform how women shop for jewelry by providing on-trend styles supported by strong editorial content. BaubleBar distinguishes itself through rapid market responsiveness and unique sourcing capabilities, allowing it to design and merchandise based on real-time consumer preferences. The brand emphasizes a high-touch customer experience and maintains a robust presence on social media, positioning itself as a leading player in the $22 billion fashion jewelry industry. BaubleBar has raised significant funding, including a recent $10 million in Series B financing, enabling it to expand its offerings and enhance its platform for accessible, fashionable jewelry.
Boxed
Series A in 2014
Boxed is an online bulk grocery retailer founded in 2013 and based in New York, designed to provide a wholesale shopping experience for modern consumers. The platform allows customers to access a wide range of wholesale products, including groceries, snacks, beverages, and household supplies, without the need for membership fees. Boxed operates primarily through its retail segment, which focuses on selling bulk-sized consumer goods to individuals and businesses across the continental United States. Additionally, the company has a Software & Services segment dedicated to the research, development, and marketing of its proprietary software for third-party sales. The innovative mobile app further enhances customer convenience by delivering products directly to their doors.
BaubleBar Inc. is an online retailer based in New York that specializes in fashion jewelry, offering a diverse range of products including necklaces, earrings, bracelets, rings, and personalized items. Founded in 2010 by Amy Jain and Daniella Yacobovsky, the company aims to transform how women shop for jewelry by providing on-trend styles supported by strong editorial content. BaubleBar distinguishes itself through rapid market responsiveness and unique sourcing capabilities, allowing it to design and merchandise based on real-time consumer preferences. The brand emphasizes a high-touch customer experience and maintains a robust presence on social media, positioning itself as a leading player in the $22 billion fashion jewelry industry. BaubleBar has raised significant funding, including a recent $10 million in Series B financing, enabling it to expand its offerings and enhance its platform for accessible, fashionable jewelry.
HipSwap
Venture Round in 2012
HipSwap is a mobile and web market place, offering antiques and art; apparel and accessories for babies, kids, women, and men; bikes; cars and trucks; collectibles; computers and electronics; furniture; home decor and accents; household products; jewelry; accessories; shoes for men and women; women’s bags; music, DVDs, and books; musical instruments; pets; sports equipment; and other products. It allows its users to shop over 4 million fashion items from over 50 marketplaces with one simple search. It also enables a person, merchant, stylist, artist, or designer to sell products to friends, customers, fans, or neighbors; and allows buyers to purchase items using PayPal or credit cards. HipSwap was founded by [Rob Kramer](https://www.crunchbase.com/person/rob-kramer-5) and is based in Los Angeles, C.A.
TrunkClub
Series A in 2011
Trunk Club is a personalized clothing service for men, offering designer clothing to customers without any of the hassles of shopping in stores or online. Guys share details about their style, fit and size preferences, and the company ships them a handpicked selection of clothes. Customers keep only what they want and send the rest back with a pre-paid shipping label. All shipping is free and there are no fees for the service. Visit www.trunkclub.com to sign up and get started. The company is headquartered out of Chicago and led by CEO Brian Spaly. Prior to Trunk Club, Brian founded men's online retailer Bonobos while a student at Stanford Business School. Trunk Club has been featured on NBC's Today Show, the New York Times, Wall Street Journal and more.
Doppelganger
Series D in 2007
Doppelganger (formerly Evil Twin Studios) created and operates vSide, a 3D virtual world providing entertainment and social networking for the teen demographic. vSide users configure their own avatars, make friends, chat, dance, listen to music, shop for clothing, attend events and parties, create and decorate their own private spaces, and throw their own parties in those spaces, choosing the music, videos, and guest list.
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