Greycroft

Greycroft is a venture capital firm established in 2006, headquartered in New York, with an additional office in Los Angeles. The firm focuses on early-stage investments in technology startups, primarily in the internet and mobile markets. Greycroft leverages its extensive network in media and technology to provide entrepreneurs with visibility, strategic relationships, and market access to build successful businesses. With over $1 billion in assets under management, Greycroft has invested in over 200 companies, including notable successes like Venmo, Acorns, and Bird. The firm is committed to diversity, having adopted the Diversity Term Sheet Rider.

William Agathis

Investor

Adam Boutin

Partner

Nick Crance

Principal

Conor Deveney

Principal

John Elton

Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Investor

Jen Hilibrand

Investor

Armin Kohan

Investor

Alan Patricof

Chairman and Co-Founder

Massimo Pennisi

Principal

Carley Phillips

Principal

Elaine Russell

Operating Partner

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Co-Founder and Managing Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Principal

Marcie Vu

General Partner

Past deals in Real Time

Cartesia

Series A in 2025
Cartesia provides real-time multimodal intelligence for all devices. Its objective is to develop the next generation of AI: pervasive, interactive intelligence that operates everywhere.

Shader

Pre Seed Round in 2023
Shader, established in 2022 in San Francisco, specializes in AI-driven augmented reality (AR) technology. It enables users, regardless of coding proficiency, to create personalized AR effects in real-time using text-to-AR functionality. The company's lightweight AR technology, developed by former Snap AR team members, facilitates the creation of unique digital identities through voice and speech recognition, enhancing smartphone user experiences.

Frame AI (acquired by HubSpot)

Series B in 2022
Frame Technology, Inc. develops a SaaS solution that enables companies to gain real-time insights from customer interactions across various communication channels. The company's platform, known as Frame, acts as an early warning system by identifying prioritized customer feedback, key themes, and team behaviors that require attention, ultimately enhancing the customer experience and reducing churn. Additionally, Frame facilitates the collection, unification, and analysis of chat and email content, thereby supporting improvements in sales, service, and customer retention. Founded in 2016 and headquartered in New York, Frame Technology also has offices in Singapore, reflecting its commitment to enhancing business communications through structured analytics that inform decision-making and optimize performance in message-based interactions.

Wallaroo

Series A in 2022
Wallaroo is a company that offers a cloud-based platform designed for last-mile machine learning, focusing on simplifying the deployment of real-time applications. Its software addresses infrastructure challenges, allowing for rapid iteration and testing while processing large volumes of data. By being agnostic to infrastructure and scale, Wallaroo enables data engineers and architects to enhance various applications, including outpatient monitoring, real-time bidding, and risk profiling. This capability helps organizations turn data into actionable business insights more efficiently and cost-effectively.

Velocity

Series A in 2021
Velocity is an operator of an AI-first runtime observability platform designed to enhance incident resolution through accurate and actionable insights. The company provides a business and product development platform that enables developers to create on-demand, isolated production-like environments. By facilitating faster feature delivery and streamlined product development, Velocity empowers organizations to increase their efficiency and productivity, ultimately accelerating their time-to-market.

Emerge

Series B in 2021
Emerge is web-based truckload management system that connects shippers and their partners when executing full truckload transactions. Its system includes quote management, real-time tracking, real-time chat, analytics, history, and automated lane/repeat shipment creation. Emerge is built and maintained by industry experts that understand the pain points of working in freight and logistics. It was founded in 2017 and is based in Scottsdale, Arizona.

Citizen

Series C in 2021
Citizen is a mobile application focused on enhancing personal and community safety by delivering real-time safety alerts and incident updates to its users. The app utilizes the latest 911 data to provide timely information, allowing users to stay informed about their surroundings. It features live stories and user-generated content, promoting transparency and awareness within neighborhoods. Citizen has been recognized for its positive impact, assisting in various emergency situations, including evacuations and locating missing persons and pets. With millions of downloads across the United States, the app has established significant user bases in major metropolitan areas such as New York City, San Francisco, Los Angeles, and Chicago. Citizen aims to empower individuals to protect themselves and their loved ones while fostering a connected community.

Velocity

Seed Round in 2020
Velocity is an operator of an AI-first runtime observability platform designed to enhance incident resolution through accurate and actionable insights. The company provides a business and product development platform that enables developers to create on-demand, isolated production-like environments. By facilitating faster feature delivery and streamlined product development, Velocity empowers organizations to increase their efficiency and productivity, ultimately accelerating their time-to-market.

Frame AI (acquired by HubSpot)

Series A in 2020
Frame Technology, Inc. develops a SaaS solution that enables companies to gain real-time insights from customer interactions across various communication channels. The company's platform, known as Frame, acts as an early warning system by identifying prioritized customer feedback, key themes, and team behaviors that require attention, ultimately enhancing the customer experience and reducing churn. Additionally, Frame facilitates the collection, unification, and analysis of chat and email content, thereby supporting improvements in sales, service, and customer retention. Founded in 2016 and headquartered in New York, Frame Technology also has offices in Singapore, reflecting its commitment to enhancing business communications through structured analytics that inform decision-making and optimize performance in message-based interactions.

Emerge

Series A in 2020
Emerge is web-based truckload management system that connects shippers and their partners when executing full truckload transactions. Its system includes quote management, real-time tracking, real-time chat, analytics, history, and automated lane/repeat shipment creation. Emerge is built and maintained by industry experts that understand the pain points of working in freight and logistics. It was founded in 2017 and is based in Scottsdale, Arizona.

Emerge

Seed Round in 2018
Emerge is web-based truckload management system that connects shippers and their partners when executing full truckload transactions. Its system includes quote management, real-time tracking, real-time chat, analytics, history, and automated lane/repeat shipment creation. Emerge is built and maintained by industry experts that understand the pain points of working in freight and logistics. It was founded in 2017 and is based in Scottsdale, Arizona.

Wallaroo

Venture Round in 2018
Wallaroo is a company that offers a cloud-based platform designed for last-mile machine learning, focusing on simplifying the deployment of real-time applications. Its software addresses infrastructure challenges, allowing for rapid iteration and testing while processing large volumes of data. By being agnostic to infrastructure and scale, Wallaroo enables data engineers and architects to enhance various applications, including outpatient monitoring, real-time bidding, and risk profiling. This capability helps organizations turn data into actionable business insights more efficiently and cost-effectively.

ShotTracker

Series A in 2018
ShotTracker Inc. is a technology company that specializes in sensor-based solutions for basketball, designed to enhance player performance through real-time data analysis. Founded in 2013 and based in Merriam, Kansas, the company offers a comprehensive system that includes a wrist sensor, net sensor, and a mobile application compatible with various Bluetooth-enabled iOS and select Android devices. ShotTracker's innovative platform automatically tracks shot attempts, makes, and misses during practices and games, providing coaches and players with valuable statistics to inform training and strategy. Its latest product, ShotTracker TEAM, is aimed at making elite-level analytics accessible and affordable for basketball teams at all levels, enabling them to improve their performance through data-driven insights.

LiveLike

Series B in 2018
LiveLike Inc. is a company that specializes in providing a live streaming platform designed to enhance audience engagement for broadcasters and media companies. Founded in 2015 and headquartered in New York, with an additional office in Gurugram, India, LiveLike offers a dynamic sports viewing platform that allows users to experience live sports through interactive features such as replay options, sports statistics, and watch parties. The company's innovative gamification engine transforms digital streaming into engaging experiences, ultimately fostering deeper connections between fans and content. By focusing on customized interactions, LiveLike aims to improve retention and monetization opportunities for its clients, particularly in attracting younger audiences and enriching the overall fan experience.

Streem

Seed Round in 2017
Streem is an innovative technology company that specializes in enhancing real-time communication and collaboration through its intelligent camera platform. The company integrates augmented reality, computer vision, and machine learning to facilitate remote assistance, allowing users to capture vital information such as brand models, serial numbers, and measurements. Streem’s tools enable users to generate notes and images through a digital toolbox, streamlining the process of diagnosing customer inquiries and delivering prompt support. In addition to its collaboration capabilities, Streem offers unlimited cloud storage for media files, allowing users to store, stream, and share content without using device storage space. This seamless integration ensures instant access to files from any device, enhancing both individual and organizational workflows.

Wallaroo

Seed Round in 2017
Wallaroo is a company that offers a cloud-based platform designed for last-mile machine learning, focusing on simplifying the deployment of real-time applications. Its software addresses infrastructure challenges, allowing for rapid iteration and testing while processing large volumes of data. By being agnostic to infrastructure and scale, Wallaroo enables data engineers and architects to enhance various applications, including outpatient monitoring, real-time bidding, and risk profiling. This capability helps organizations turn data into actionable business insights more efficiently and cost-effectively.

Emerge

Seed Round in 2017
Emerge is web-based truckload management system that connects shippers and their partners when executing full truckload transactions. Its system includes quote management, real-time tracking, real-time chat, analytics, history, and automated lane/repeat shipment creation. Emerge is built and maintained by industry experts that understand the pain points of working in freight and logistics. It was founded in 2017 and is based in Scottsdale, Arizona.

HealthReveal

Series A in 2017
HealthReveal is a company that offers a cloud-based platform for clinical analytics. This platform uses advanced analytics and biomonitoring technology to continually monitor and analyze patient physiology and care by integrating real-time data streams from various sources like clinical, operational, and biometric data. The primary goal of HealthReveal's platform is to ensure adherence to evidence-based care guidelines, enabling early detection and treatment of chronic diseases, which can help patients recover faster and reduce healthcare costs.

ShotTracker

Seed Round in 2016
ShotTracker Inc. is a technology company that specializes in sensor-based solutions for basketball, designed to enhance player performance through real-time data analysis. Founded in 2013 and based in Merriam, Kansas, the company offers a comprehensive system that includes a wrist sensor, net sensor, and a mobile application compatible with various Bluetooth-enabled iOS and select Android devices. ShotTracker's innovative platform automatically tracks shot attempts, makes, and misses during practices and games, providing coaches and players with valuable statistics to inform training and strategy. Its latest product, ShotTracker TEAM, is aimed at making elite-level analytics accessible and affordable for basketball teams at all levels, enabling them to improve their performance through data-driven insights.

OmniVirt

Seed Round in 2016
OmniVirt is a technology company based in Millbrae, California, founded in 2012. It specializes in creating an advertising platform that enables the creation and distribution of immersive ads using virtual reality (VR), 360° video, 3D rendering, and augmented reality (AR). The platform allows brands to upload, promote, and analyze their content across a network of publishers and platforms, delivering significantly higher performance than traditional advertising. OmniVirt's technology is compatible with most browsers and trusted by major publishers such as The New York Times, WSJ, Washington Post, and Forbes.

Frame AI (acquired by HubSpot)

Seed Round in 2016
Frame Technology, Inc. develops a SaaS solution that enables companies to gain real-time insights from customer interactions across various communication channels. The company's platform, known as Frame, acts as an early warning system by identifying prioritized customer feedback, key themes, and team behaviors that require attention, ultimately enhancing the customer experience and reducing churn. Additionally, Frame facilitates the collection, unification, and analysis of chat and email content, thereby supporting improvements in sales, service, and customer retention. Founded in 2016 and headquartered in New York, Frame Technology also has offices in Singapore, reflecting its commitment to enhancing business communications through structured analytics that inform decision-making and optimize performance in message-based interactions.

Livefyre

Series D in 2015
Livefyre is a content marketing and engagement platform that helps brands and publishers integrate user-generated content into their digital experiences. Founded in 2009, Livefyre provides tools that enable marketers to seamlessly incorporate social content into their websites, enhancing audience engagement and driving traffic, conversions, and revenue. The platform allows for real-time streaming of user-generated content across various mediums, including websites, ads, emails, and digital billboards. Livefyre has collaborated with over 1,500 prominent brands, such as CBS, Cisco Systems, and CNN, to enhance their content marketing strategies. The company has also formed significant partnerships with major entities like Adobe and Salesforce, further expanding its capabilities in the digital marketing landscape.

Trustev

Convertible Note in 2014
Trustev Limited is a technology company based in Cork, Ireland, specializing in real-time online customer identity verification to combat e-commerce fraud. Established in 2012, Trustev offers a sophisticated platform that validates the identities of individuals making transactions by utilizing a wide range of dynamic data sources, such as behavioral patterns, transactional history, and social media activity. This innovative approach allows for real-time decision-making, providing a score that indicates the likelihood of fraud. The platform integrates seamlessly with merchants’ systems, enabling them to verify identities without disrupting the customer experience. By focusing on individual verification rather than solely on payment methods, Trustev significantly reduces false positives and enhances revenue opportunities for online businesses. The company operates as a subsidiary of TransUnion Netherlands I B.V. as of December 2015.

Trustev

Seed Round in 2013
Trustev Limited is a technology company based in Cork, Ireland, specializing in real-time online customer identity verification to combat e-commerce fraud. Established in 2012, Trustev offers a sophisticated platform that validates the identities of individuals making transactions by utilizing a wide range of dynamic data sources, such as behavioral patterns, transactional history, and social media activity. This innovative approach allows for real-time decision-making, providing a score that indicates the likelihood of fraud. The platform integrates seamlessly with merchants’ systems, enabling them to verify identities without disrupting the customer experience. By focusing on individual verification rather than solely on payment methods, Trustev significantly reduces false positives and enhances revenue opportunities for online businesses. The company operates as a subsidiary of TransUnion Netherlands I B.V. as of December 2015.

Playdek

Series A in 2013
Playdek is a company specializing in mobile development and platforms for tabletop gaming, including board games, collectible card games, and miniatures games. The company operates through the Mber network, which serves as the central portal for its online gaming community. This network integrates into each game, allowing players to join online games, play asynchronously (play by mail), match and share data with friends, and participate in online tournaments. Playdek's platform aims to create a digital tabletop gaming space that combines elements of analog games with digital production, providing gamers with premium online experiences.

Livefyre

Series C in 2013
Livefyre is a content marketing and engagement platform that helps brands and publishers integrate user-generated content into their digital experiences. Founded in 2009, Livefyre provides tools that enable marketers to seamlessly incorporate social content into their websites, enhancing audience engagement and driving traffic, conversions, and revenue. The platform allows for real-time streaming of user-generated content across various mediums, including websites, ads, emails, and digital billboards. Livefyre has collaborated with over 1,500 prominent brands, such as CBS, Cisco Systems, and CNN, to enhance their content marketing strategies. The company has also formed significant partnerships with major entities like Adobe and Salesforce, further expanding its capabilities in the digital marketing landscape.

Playdek

Seed Round in 2012
Playdek is a company specializing in mobile development and platforms for tabletop gaming, including board games, collectible card games, and miniatures games. The company operates through the Mber network, which serves as the central portal for its online gaming community. This network integrates into each game, allowing players to join online games, play asynchronously (play by mail), match and share data with friends, and participate in online tournaments. Playdek's platform aims to create a digital tabletop gaming space that combines elements of analog games with digital production, providing gamers with premium online experiences.

Livefyre

Series B in 2011
Livefyre is a content marketing and engagement platform that helps brands and publishers integrate user-generated content into their digital experiences. Founded in 2009, Livefyre provides tools that enable marketers to seamlessly incorporate social content into their websites, enhancing audience engagement and driving traffic, conversions, and revenue. The platform allows for real-time streaming of user-generated content across various mediums, including websites, ads, emails, and digital billboards. Livefyre has collaborated with over 1,500 prominent brands, such as CBS, Cisco Systems, and CNN, to enhance their content marketing strategies. The company has also formed significant partnerships with major entities like Adobe and Salesforce, further expanding its capabilities in the digital marketing landscape.

Livefyre

Series A in 2010
Livefyre is a content marketing and engagement platform that helps brands and publishers integrate user-generated content into their digital experiences. Founded in 2009, Livefyre provides tools that enable marketers to seamlessly incorporate social content into their websites, enhancing audience engagement and driving traffic, conversions, and revenue. The platform allows for real-time streaming of user-generated content across various mediums, including websites, ads, emails, and digital billboards. Livefyre has collaborated with over 1,500 prominent brands, such as CBS, Cisco Systems, and CNN, to enhance their content marketing strategies. The company has also formed significant partnerships with major entities like Adobe and Salesforce, further expanding its capabilities in the digital marketing landscape.

Reloaded Games

Series B in 2007
Reloaded Games, Inc. (formerly K2 Network) is a leading publisher of Massively Multiplayer Online Games (MMOG). Current titles include War Rock, Global MU Online, Sword of the World, and Knight Online. Using a free-to-play model they have grown to over 8.5 million players in 10 countries, making them the largest network in the Western Hemisphere.
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