Greycroft

Founded in 2006, Greycroft is a venture capital firm based in New York and Los Angeles. With over $1 billion under management, it focuses on early-stage investments in consumer internet, financial technology, healthcare, and enterprise software sectors across the United States. The firm leverages its extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, and bring products to market.

William Agathis

Investor

Kamran Ansari

Venture Partner

Adam Boutin

Partner

Nick Crance

Principal

Conor Deveney

Principal

Past deals in Publishing

Wondery

Series B in 2019
Wondery Inc. is a content producer and publisher based in West Hollywood, California, specializing in mobile and on-demand audio storytelling. Founded in 2016, the company focuses on creating and curating immersive podcasts that span various genres, including crime, love, mystery, and conspiracy. Wondery's portfolio features well-known programs such as Sword & Scale, Dirty John, and Business Wars, among others. The company aims to connect audiences to a diverse array of narratives while offering a platform for storytellers to gain exposure and advertising representation. Additionally, Wondery provides a mobile application that allows users to follow their favorite podcasts, discover new content, and organize it by channels.

Goop

Venture Round in 2019
Goop Inc. is a lifestyle brand that operates an online platform focused on wellness, curated shopping, and lifestyle content. Founded in 2008 by Gwyneth Paltrow, Goop originated as a weekly newsletter but has since evolved into a comprehensive lifestyle site. It offers a carefully curated selection of products, including apparel, beauty items, wellness products, and home goods. The platform also provides valuable content, featuring expert advice on health, fitness, and mental well-being, along with travel recommendations, cooking recipes, and design ideas. Goop aims to serve as a trusted resource for readers, presenting insights and suggestions in a personalized manner rather than through anonymous sources. The brand emphasizes clean beauty and wellness, exemplified by its exclusive skincare line, Goop by Juice Beauty, which aligns with its commitment to quality and holistic living. Based in New York, Goop continues to expand its offerings while maintaining a focus on authenticity and expert-driven content.

PocketWatch

Series B in 2018
PocketWatch, Inc. is a media entertainment company based in Culver City, California, that specializes in producing content for children. Incorporated in 2016, PocketWatch creates and curates a variety of entertainment, including small-screen videos and large-scale productions, and aims to develop global franchises based on popular YouTube stars and characters appealing to Generation Alpha. In addition to digital content, the company offers a diverse range of lifestyle products, including toys, apparel, plush items, and games, designed to entertain and inspire kids and families. Through its innovative approach, PocketWatch strives to spark children's imaginations while delivering high-quality media experiences.

Wondery

Series A in 2018
Wondery Inc. is a content producer and publisher based in West Hollywood, California, specializing in mobile and on-demand audio storytelling. Founded in 2016, the company focuses on creating and curating immersive podcasts that span various genres, including crime, love, mystery, and conspiracy. Wondery's portfolio features well-known programs such as Sword & Scale, Dirty John, and Business Wars, among others. The company aims to connect audiences to a diverse array of narratives while offering a platform for storytellers to gain exposure and advertising representation. Additionally, Wondery provides a mobile application that allows users to follow their favorite podcasts, discover new content, and organize it by channels.

Wonderbly

Series B in 2017
Wonderbly is a London-based startup that combines storytelling with technology to create personalized experiences for children worldwide. Their first product, LostMy.Name, sold over 600,000 copies and shipped to over 135 countries.

Sourcepoint

Series B in 2017
Sourcepoint provides a privacy software platform for publishers and advertisers to manage consent and compliance across dynamic consumer touchpoints. The platform automates privacy workflows to help clients obtain privacy law compliant consent, communicate with users of ad blockers, and test monetization approaches. It also operates a content compensation platform that helps publishers quantify monetization challenges and offer consumers more ways to support the content they enjoy. The company serves enterprise clients with privacy automation and related consultative services to enable compliant data use and revenue experimentation. Founded in 2015, Sourcepoint is headquartered in New York, with offices in London and Berlin.

Wonderbly

Series A in 2015
Wonderbly is a London-based startup that combines storytelling with technology to create personalized experiences for children worldwide. Their first product, LostMy.Name, sold over 600,000 copies and shipped to over 135 countries.

Sourcepoint

Series A in 2015
Sourcepoint provides a privacy software platform for publishers and advertisers to manage consent and compliance across dynamic consumer touchpoints. The platform automates privacy workflows to help clients obtain privacy law compliant consent, communicate with users of ad blockers, and test monetization approaches. It also operates a content compensation platform that helps publishers quantify monetization challenges and offer consumers more ways to support the content they enjoy. The company serves enterprise clients with privacy automation and related consultative services to enable compliant data use and revenue experimentation. Founded in 2015, Sourcepoint is headquartered in New York, with offices in London and Berlin.

AwesomenessTV

Series A in 2012
AwesomenessTV is a multi-platform media company based in Santa Monica, California, specializing in original programming aimed at the global Gen Z audience. It operates as a subsidiary of Viacom International Inc. and is owned by DreamWorks Animation and Hearst Corporation, which holds a 25 percent stake. The company's offerings include AwesomenessTV, a prominent destination for youth-oriented content; the ATV Network, a community-based multi-channel network with over 90,000 channels; and Big Frame, a talent management firm focused on influencers. Additionally, AwesomenessTV encompasses DreamWorksTV, Awestruck, Awesomeness Films, Wildness, as well as divisions dedicated to consumer products, music, and branded entertainment. Founded by Brian Robbins and Joe Davola, AwesomenessTV has established itself as a significant player in the digital media landscape.

Parent Media Group

Venture Round in 2012
Parent Media Group Inc. is a company that operates family-oriented websites designed to engage and support parents. Founded in 2005 and based in Charlotte, North Carolina, its platforms include TheCuteKid.com, which provides resources for entering the entertainment industry alongside prizes and casting opportunities; ParentSociety.com, which explores various aspects of parenthood from pregnancy through the teenage years; CanvasPeople.com, which transforms personal photos into art; and DealsforMommy, a service that delivers attractive deals and free samples to mothers. The company's sites foster social interaction and community engagement, offering interactive content that allows parents to shop, share experiences, and find entertainment.

Babble

Series B in 2010
Babble is an online magazine and community platform that caters to urban parents and hipsters, offering a wide range of lifestyle content. Founded in December 2006 by Alisa Volkman and Rufus Griscom and based in New York, the platform includes articles, photos, videos, and blogs covering topics such as beauty, home, food, travel, entertainment, and parenting. Babble also features community engagement through profiles, message boards, and photo-sharing services. Notable sections include 'Strollerderby,' a parenting blog, and 'Parental Advisory,' an advice column that addresses various aspects of modern parenting and lifestyle trends.

Panvidea

Series A in 2010
Panvidea, Inc. is a company that specializes in on-demand video preparation, processing, and distribution for entertainment and advertising content across various digital platforms. Founded in 2007 and headquartered in New York, it provides a comprehensive suite of services that includes video encoding, processing, and cloud-based solutions for content owners, broadcasters, publishers, and advertising agencies. Panvidea's technology facilitates the ingestion, editing, branding, transcoding, and packaging of professional media content, enhancing digital media workflows. The company also offers physical media digitization, technical consulting services, and focuses on content personalization, localization, and globalization. By managing metadata and transforming media for diverse audiences, Panvidea supports the delivery of digital products to multiple platforms and devices.

Babble

Series A in 2009
Babble is an online magazine and community platform that caters to urban parents and hipsters, offering a wide range of lifestyle content. Founded in December 2006 by Alisa Volkman and Rufus Griscom and based in New York, the platform includes articles, photos, videos, and blogs covering topics such as beauty, home, food, travel, entertainment, and parenting. Babble also features community engagement through profiles, message boards, and photo-sharing services. Notable sections include 'Strollerderby,' a parenting blog, and 'Parental Advisory,' an advice column that addresses various aspects of modern parenting and lifestyle trends.

Panvidea

Series A in 2008
Panvidea, Inc. is a company that specializes in on-demand video preparation, processing, and distribution for entertainment and advertising content across various digital platforms. Founded in 2007 and headquartered in New York, it provides a comprehensive suite of services that includes video encoding, processing, and cloud-based solutions for content owners, broadcasters, publishers, and advertising agencies. Panvidea's technology facilitates the ingestion, editing, branding, transcoding, and packaging of professional media content, enhancing digital media workflows. The company also offers physical media digitization, technical consulting services, and focuses on content personalization, localization, and globalization. By managing metadata and transforming media for diverse audiences, Panvidea supports the delivery of digital products to multiple platforms and devices.

Crowd Fusion

Series A in 2008
Crowd Fusion (now Ceros) is a publishing platform that combines the best of several popular applications like blogging, wikis, tagging and workflow management into a powerful open source framework in order to enable rapid deployment of new features and to solve the pain points of publishing vertical destination sites at scale. Founded in 2007 by CEO Brian Alvey (former co-founder of Weblogs, Inc) and CTO Craig Wood, Crowd Fusion raised $3 million from Velocity Interactive Group, Greycroft Partners and Marc Andreessen in July of 2008. Velocity's Jon Miller and Greycroft's Ian Sigalow joined the company's board of directors. When Miller left Velocity to become the CEO of Digital Media at Newscorp, Velocity changed its name to Fuse Capital and Fuse's Mickie Rosen joined the board. In September of 2008, Crowd Fusion launched its first showcase site, Obsessable, covering consumer electronics. In December of 2008, Crowd Fusion launched another showcase site, Super Eco, covering green news. In 2009, Crowd Fusion has explored working with other publishers to conquer various verticals like sports, finance, food, fashion, music, health, cars, entertainment and parenting, while using the showcase sites as a testing ground to further plan and develop the Crowd Fusion platform. Ceros acquired by Crowd Fusion and changed name to Ceros.

Reloaded Games

Series B in 2007
Reloaded Games, Inc. (formerly K2 Network) is a leading publisher of Massively Multiplayer Online Games (MMOG). Current titles include War Rock, Global MU Online, Sword of the World, and Knight Online. Using a free-to-play model they have grown to over 8.5 million players in 10 countries, making them the largest network in the Western Hemisphere.
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