Greycroft

Founded in 2006, Greycroft is a venture capital firm based in New York and Los Angeles. With over $1 billion under management, it focuses on early-stage investments in consumer internet, financial technology, healthcare, and enterprise software sectors across the United States. The firm leverages its extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, and bring products to market.

William Agathis

Investor

Brentt Baltimore

Principal

Adam Boutin

Partner

Brian Bustamante-Nicholson

Partner

Nick Crance

Principal

Conor Deveney

Principal

John Elton

Partner

Livi Grant

Investor

Alaina Hartley

Investor

Jen Hilibrand

Investor

Alan Patricof

Chairman and Co-Founder

Dylan Pearce

Partner

Massimo Pennisi

Principal

Carley Phillips

Investor

Katherine Power

Partner

Elaine Russell

Principal

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Partner

Ian Sigalow

Partner

Bryan Subijano

Principal

Mark Terbeek

Partner

Marcie Vu

General Partner

Past deals in Property Insurance

Pie Insurance

Series D in 2022
Pie Insurance is a technology-enabled workers’ compensation insurer that provides online coverage to small businesses. The company uses high-quality data sets and analytics to segment and price policies, assess risk, and pass savings to owners, supported by an online experience and a price predictor that estimates risk profiles and pricing. It began selling policies in 2018 and is based in Washington, DC, led by co-founder and CEO John Swigart. Pie targets small and medium-sized enterprises, aiming to increase transparency in coverage and empower business owners to make informed purchasing decisions. The business emphasizes straightforward, data-driven underwriting and seeks to expand through strategic initiatives to offer scalable workers’ comp solutions via a digital platform.

Branch

Series C in 2022
Branch Financial, Inc. is an insurance agency based in Columbus, Ohio, founded in 2017 by Steve Lekas and Joe Emison. The company specializes in home and auto insurance, offering a range of products including renters and umbrella insurance, which can be added to auto policies. Utilizing advanced technology, Branch streamlines the process of bundling home and auto insurance online, aiming to enhance accessibility and affordability for its customers. By leveraging community resources, Branch seeks to transform the insurance landscape, making it easier for individuals to obtain necessary coverage.

Branch

Series B in 2021
Branch Financial, Inc. is an insurance agency based in Columbus, Ohio, founded in 2017 by Steve Lekas and Joe Emison. The company specializes in home and auto insurance, offering a range of products including renters and umbrella insurance, which can be added to auto policies. Utilizing advanced technology, Branch streamlines the process of bundling home and auto insurance online, aiming to enhance accessibility and affordability for its customers. By leveraging community resources, Branch seeks to transform the insurance landscape, making it easier for individuals to obtain necessary coverage.

Boost

Series B in 2021
Boost Insurance USA, Inc. specializes in providing a comprehensive platform for insurtech startups in the property and casualty insurance sector. Established in 2017 and headquartered in New York, Boost offers an infrastructure-as-a-service solution that simplifies the creation and management of insurance products. The platform enables technology companies and emerging startups to seamlessly embed insurance offerings into their existing systems, significantly reducing costs associated with operational, compliance, and capital requirements through straightforward API integration. Boost automates essential processes such as policy administration, claims management, and regulatory compliance, allowing partners to concentrate on enhancing customer experiences and innovating their insurance products. The company is licensed to produce both commercial and personal lines of insurance across all 50 states, delivering modern, 'A'-rated insurance solutions that are backed by leading industry players.

Knox Financial

Series A in 2021
Knox Financial, established in 2018 and headquartered in Boston, Massachusetts, operates a platform that enables individuals to transform their primary residence into an investment property, generating passive rental income while they continue living there. The company uses algorithm-based technology to manage and identify suitable residential rentals, offering services such as tenant screening, rent collection, maintenance management, insurance programs, and accounting, thereby streamlining the process of owning and managing a rental property.

Pie Insurance

Series C in 2021
Pie Insurance is a technology-enabled workers’ compensation insurer that provides online coverage to small businesses. The company uses high-quality data sets and analytics to segment and price policies, assess risk, and pass savings to owners, supported by an online experience and a price predictor that estimates risk profiles and pricing. It began selling policies in 2018 and is based in Washington, DC, led by co-founder and CEO John Swigart. Pie targets small and medium-sized enterprises, aiming to increase transparency in coverage and empower business owners to make informed purchasing decisions. The business emphasizes straightforward, data-driven underwriting and seeks to expand through strategic initiatives to offer scalable workers’ comp solutions via a digital platform.

Branch

Series A in 2020
Branch Financial, Inc. is an insurance agency based in Columbus, Ohio, founded in 2017 by Steve Lekas and Joe Emison. The company specializes in home and auto insurance, offering a range of products including renters and umbrella insurance, which can be added to auto policies. Utilizing advanced technology, Branch streamlines the process of bundling home and auto insurance online, aiming to enhance accessibility and affordability for its customers. By leveraging community resources, Branch seeks to transform the insurance landscape, making it easier for individuals to obtain necessary coverage.

Pie Insurance

Series B in 2020
Pie Insurance is a technology-enabled workers’ compensation insurer that provides online coverage to small businesses. The company uses high-quality data sets and analytics to segment and price policies, assess risk, and pass savings to owners, supported by an online experience and a price predictor that estimates risk profiles and pricing. It began selling policies in 2018 and is based in Washington, DC, led by co-founder and CEO John Swigart. Pie targets small and medium-sized enterprises, aiming to increase transparency in coverage and empower business owners to make informed purchasing decisions. The business emphasizes straightforward, data-driven underwriting and seeks to expand through strategic initiatives to offer scalable workers’ comp solutions via a digital platform.

Boost

Series A in 2020
Boost Insurance USA, Inc. specializes in providing a comprehensive platform for insurtech startups in the property and casualty insurance sector. Established in 2017 and headquartered in New York, Boost offers an infrastructure-as-a-service solution that simplifies the creation and management of insurance products. The platform enables technology companies and emerging startups to seamlessly embed insurance offerings into their existing systems, significantly reducing costs associated with operational, compliance, and capital requirements through straightforward API integration. Boost automates essential processes such as policy administration, claims management, and regulatory compliance, allowing partners to concentrate on enhancing customer experiences and innovating their insurance products. The company is licensed to produce both commercial and personal lines of insurance across all 50 states, delivering modern, 'A'-rated insurance solutions that are backed by leading industry players.

Knox Financial

Seed Round in 2020
Knox Financial, established in 2018 and headquartered in Boston, Massachusetts, operates a platform that enables individuals to transform their primary residence into an investment property, generating passive rental income while they continue living there. The company uses algorithm-based technology to manage and identify suitable residential rentals, offering services such as tenant screening, rent collection, maintenance management, insurance programs, and accounting, thereby streamlining the process of owning and managing a rental property.

Pie Insurance

Series B in 2019
Pie Insurance is a technology-enabled workers’ compensation insurer that provides online coverage to small businesses. The company uses high-quality data sets and analytics to segment and price policies, assess risk, and pass savings to owners, supported by an online experience and a price predictor that estimates risk profiles and pricing. It began selling policies in 2018 and is based in Washington, DC, led by co-founder and CEO John Swigart. Pie targets small and medium-sized enterprises, aiming to increase transparency in coverage and empower business owners to make informed purchasing decisions. The business emphasizes straightforward, data-driven underwriting and seeks to expand through strategic initiatives to offer scalable workers’ comp solutions via a digital platform.

Pie Insurance

Series A in 2018
Pie Insurance is a technology-enabled workers’ compensation insurer that provides online coverage to small businesses. The company uses high-quality data sets and analytics to segment and price policies, assess risk, and pass savings to owners, supported by an online experience and a price predictor that estimates risk profiles and pricing. It began selling policies in 2018 and is based in Washington, DC, led by co-founder and CEO John Swigart. Pie targets small and medium-sized enterprises, aiming to increase transparency in coverage and empower business owners to make informed purchasing decisions. The business emphasizes straightforward, data-driven underwriting and seeks to expand through strategic initiatives to offer scalable workers’ comp solutions via a digital platform.

Branch

Seed Round in 2018
Branch Financial, Inc. is an insurance agency based in Columbus, Ohio, founded in 2017 by Steve Lekas and Joe Emison. The company specializes in home and auto insurance, offering a range of products including renters and umbrella insurance, which can be added to auto policies. Utilizing advanced technology, Branch streamlines the process of bundling home and auto insurance online, aiming to enhance accessibility and affordability for its customers. By leveraging community resources, Branch seeks to transform the insurance landscape, making it easier for individuals to obtain necessary coverage.

Boost

Seed Round in 2017
Boost Insurance USA, Inc. specializes in providing a comprehensive platform for insurtech startups in the property and casualty insurance sector. Established in 2017 and headquartered in New York, Boost offers an infrastructure-as-a-service solution that simplifies the creation and management of insurance products. The platform enables technology companies and emerging startups to seamlessly embed insurance offerings into their existing systems, significantly reducing costs associated with operational, compliance, and capital requirements through straightforward API integration. Boost automates essential processes such as policy administration, claims management, and regulatory compliance, allowing partners to concentrate on enhancing customer experiences and innovating their insurance products. The company is licensed to produce both commercial and personal lines of insurance across all 50 states, delivering modern, 'A'-rated insurance solutions that are backed by leading industry players.
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