Greycroft

Founded in 2006, Greycroft is a venture capital firm based in New York and Los Angeles. With over $1 billion under management, it focuses on early-stage investments in consumer internet, financial technology, healthcare, and enterprise software sectors across the United States. The firm leverages its extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, and bring products to market.

William Agathis

Investor

Brentt Baltimore

Principal

Adam Boutin

Partner

Brian Bustamante-Nicholson

Partner

Nick Crance

Principal

Conor Deveney

Principal

John Elton

Partner

Livi Grant

Investor

Alaina Hartley

Investor

Jen Hilibrand

Investor

Alan Patricof

Chairman and Co-Founder

Dylan Pearce

Partner

Massimo Pennisi

Principal

Carley Phillips

Investor

Katherine Power

Partner

Elaine Russell

Principal

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Partner

Ian Sigalow

Partner

Bryan Subijano

Principal

Mark Terbeek

Partner

Marcie Vu

General Partner

Past deals in Predictive Analytics

Thread AI

Seed Round in 2024
Thread AI simplifies enterprise AI infrastructure, enabling businesses to implement and manage mission-critical AI workflows securely and at scale. Its platform integrates models, services, infrastructure, and applications, allowing clients to automate complex tasks while considering constraints such as cost and human oversight.

Hippocratic AI

Series A in 2024
Hippocratic AI specializes in developing large language models focused on safety and patient-facing applications within the healthcare sector. Unlike common approaches that rely heavily on internet data, Hippocratic AI prioritizes acquiring evidence-based healthcare content legally to ensure accurate and reliable information.

Guidewheel

Series B in 2024
Guidewheel empowers manufacturers worldwide by offering an AI-powered platform, FactoryOps. This non-intrusive solution monitors machines' electrical signals to optimize productivity and profitability. With additional sensors and functionality, it also contributes to sustainability goals. Founded at Stanford University, Guidewheel has successfully improved runtime for hundreds of manufacturers, earning recognition from IndustryWeek and the World Economic Forum.

Coactive AI

Series B in 2024
Coactive AI is a machine learning platform focused on transforming unstructured image and video data into actionable insights. By providing an application programming interface, the company empowers data practitioners and teams to effectively utilize visual data alongside conventional big data tools. Coactive AI employs advanced techniques in data-centric artificial intelligence to enhance the usability of visual data, allowing analysts to derive meaningful insights quickly and efficiently. The platform aims to simplify the challenges associated with managing unstructured data, making it accessible and valuable for data-driven decision-making.

Ocient

Series B in 2024
Founded in 2018, Ocient develops a high-performance data analytics platform designed for rapid analysis of massive datasets. Its platform efficiently handles large datasets measured in terabytes, petabytes, or exabytes with trillions or quadrillions of rows, enabling organizations to harness the power of big data at scale and velocity.

Reken

Seed Round in 2024
Founded in 2024, Reken is an AI & cybersecurity company based in San Francisco. It specializes in developing innovative AI platforms and products designed to safeguard against emerging threats such as deepfake social engineering and automated fraud.

Nurdle AI

Venture Round in 2023
87% of AI projects never make it to production. Whether it’s because they are inaccurate, hallucinate, don’t work in real-world contexts, misunderstand real people or that they’re stuck before they start because of the “cold-start problem”, the issue comes down to not enough high-quality use-case specific, privacy-compliant labeled data for training. But real-world human-labeled data is expensive and requires a lot of data science labor – and synthetic data is so low-quality and unrelated to the model’s actual use-case that it doesn’t improve performance much. Nurdle can help. By using real-world human-labeled kernel datasets built for specific use-cases, we produce enhanced synthetic datasets that perform almost as well as human-labeled at the speed and price of synthetic datasets. Contact us for a free data gap analysis showing you what kind of data you’re missing and how much you need for your performance target. Nurdle AI uses real-world custom use case datasets to generate synthetic datasets for accurate LLMs.

Vera

Pre Seed Round in 2023
Vera develops an assessment platform to identify and address risks in artificial intelligence and machine learning models. It engages key stakeholders across teams to create data-driven assessments and use data science tools to investigate AI and ML models, helping organizations navigate through uncertainty and protecting companies and individuals from risky artificial intelligence systems.

Nextdata

Seed Round in 2023
Nextdata develops an autonomous platform for managing structured and unstructured data at scale. Its AI-driven system containerizes data into self-governing units, simplifying complex data environments, ensuring compliance, facilitating secure cross-boundary sharing, and supporting diverse processing modes across various infrastructure and cloud settings.

Ahara

Seed Round in 2023
Ahara is a personalized nutrition platform that uses clinically validated science and an individual's health data to deliver tailored nutrition programs for optimal health and longevity. It offers features such as individualized nutrition reports, curated recipes, meal planning, and educational content.

Groundlight AI

Seed Round in 2023
Groundlight AI provides computer vision and machine-learning tools that let developers interpret images with natural-language prompts and minimal code, enabling rapid deployment of visual models. The platform is designed to ease integration into existing business logic by reducing the need for extensive data collection and training. When ambiguity occurs, low-confidence outputs are automatically escalated to more capable ML models and human experts through an assisted escalation workflow, ensuring higher accuracy. Groundlight blends traditional deep learning with real-time optimization and expert supervision to deliver customized, human-in-the-loop AI models that can become functional within minutes after a few lines of code.

Veritonic

Series A in 2022
Veritonic offers a comprehensive audio analytics platform that enables businesses to measure, compare, and optimize the impact of their audio content such as music, videos, voiceovers, jingles, and audio logos. By providing AI-driven metrics and marketing response data, Veritonic helps clients make informed decisions about their audio investments, mitigate risks through optimization, and enhance consumer engagement.

Indicina

Seed Round in 2022
Indicina Technologies Limited is a Lagos-based company that offers a digitized credit analysis platform aimed at enhancing consumer finance strategies in Africa. The platform serves a variety of financial institutions, including banks, insurers, and consumer finance companies, by providing tools for creating credit rules and models, conducting credit assessments and scoring, managing loan portfolios, and facilitating loan collections. By leveraging analytics-driven insights, Indicina helps these institutions optimize their credit decision-making processes, improve application acceptance rates, and reduce default rates, thereby contributing to the development of a robust credit infrastructure in the region.

AmplifAI

Series A in 2021
AmplifAI develops an AI-driven performance enablement platform designed to improve team performance and employee development. Leveraging data, the company aims to create a personalized environment that supports employees to succeed across hybrid work setups, helping organizations enhance performance, develop people, and make work more engaging regardless of location. The platform identifies effective practices and micro-learnings, and automatically distributes performance-specific micro-learning content to employees while providing managers with personalized coaching blueprints for each individual's skill development, with the goal of increasing production quality.

Indicina

Venture Round in 2021
Indicina Technologies Limited is a Lagos-based company that offers a digitized credit analysis platform aimed at enhancing consumer finance strategies in Africa. The platform serves a variety of financial institutions, including banks, insurers, and consumer finance companies, by providing tools for creating credit rules and models, conducting credit assessments and scoring, managing loan portfolios, and facilitating loan collections. By leveraging analytics-driven insights, Indicina helps these institutions optimize their credit decision-making processes, improve application acceptance rates, and reduce default rates, thereby contributing to the development of a robust credit infrastructure in the region.

Involve.ai

Series A in 2021
Involve is a customer intelligence platform that uses artificial intelligence to help businesses accelerate growth from existing data. It organizes all customer data and interactions in a single dashboard to quickly predict customer health, stop customers from leaving, and expand them to increase revenue.

ClosedLoop

Series B in 2021
ClosedLoop is a healthcare data science platform that enables healthcare organizations to leverage artificial intelligence to enhance patient outcomes and reduce costs. The platform offers an intuitive end-to-end machine learning system, complemented by a library of healthcare-specific features and customizable model templates. By utilizing ClosedLoop's Explainable AI, clients can achieve clinical excellence, operational efficiency, and improved performance in value-based contracts. The company's focus on predictive modeling allows data scientists to create accurate and explainable models tailored to the needs of specific populations. Recognized for its innovation, ClosedLoop has won the CMS AI Health Outcomes Challenge and has been named Best in KLAS for Healthcare AI: Data Science Solutions in both 2022 and 2023. The company is headquartered in Austin, Texas.

Guidewheel

Series A in 2021
Guidewheel empowers manufacturers worldwide by offering an AI-powered platform, FactoryOps. This non-intrusive solution monitors machines' electrical signals to optimize productivity and profitability. With additional sensors and functionality, it also contributes to sustainability goals. Founded at Stanford University, Guidewheel has successfully improved runtime for hundreds of manufacturers, earning recognition from IndustryWeek and the World Economic Forum.

Ellipsis Health

Series A in 2021
Founded in 2013, Ellipsis Health is a technology company that uses artificial intelligence to improve behavioral health. It analyzes patient speech and clinical data to predict health outcomes and provide real-time assessments for conditions like depression.

Ocient

Series B in 2021
Founded in 2018, Ocient develops a high-performance data analytics platform designed for rapid analysis of massive datasets. Its platform efficiently handles large datasets measured in terabytes, petabytes, or exabytes with trillions or quadrillions of rows, enabling organizations to harness the power of big data at scale and velocity.

FULLFILL

Seed Round in 2021
FULLFILL is a digital platform offering virtual health coaching programs designed to prevent and treat chronic conditions. It partners with employers worldwide to improve employee health and reduce medical expenses. The platform offers evidence-based content, daily support from Master Coaches, and engages employees effectively, doubling medical results compared to traditional programs.

ClosedLoop

Series A in 2020
ClosedLoop is a healthcare data science platform that enables healthcare organizations to leverage artificial intelligence to enhance patient outcomes and reduce costs. The platform offers an intuitive end-to-end machine learning system, complemented by a library of healthcare-specific features and customizable model templates. By utilizing ClosedLoop's Explainable AI, clients can achieve clinical excellence, operational efficiency, and improved performance in value-based contracts. The company's focus on predictive modeling allows data scientists to create accurate and explainable models tailored to the needs of specific populations. Recognized for its innovation, ClosedLoop has won the CMS AI Health Outcomes Challenge and has been named Best in KLAS for Healthcare AI: Data Science Solutions in both 2022 and 2023. The company is headquartered in Austin, Texas.

Veritonic

Series A in 2020
Veritonic offers a comprehensive audio analytics platform that enables businesses to measure, compare, and optimize the impact of their audio content such as music, videos, voiceovers, jingles, and audio logos. By providing AI-driven metrics and marketing response data, Veritonic helps clients make informed decisions about their audio investments, mitigate risks through optimization, and enhance consumer engagement.

FULLFILL

Seed Round in 2019
FULLFILL is a digital platform offering virtual health coaching programs designed to prevent and treat chronic conditions. It partners with employers worldwide to improve employee health and reduce medical expenses. The platform offers evidence-based content, daily support from Master Coaches, and engages employees effectively, doubling medical results compared to traditional programs.

CyberFortress

Seed Round in 2019
CyberFortress develops cyber risk protection and data security solutions for small businesses. The company is building a cloud-based platform that combines online data protection services—backup, cloud storage, password management, email archiving, and security awareness training—with a machine learning-driven risk assessment that analyzes thousands of technology signals across ecommerce domains to generate a cyber risk score used for pricing and risk management. In addition, it is developing a parametric business interruption policy designed to pay out within 24 hours of a cyber incident, providing immediate cash flow to affected customers to weather the disruption.

Custora

Series B in 2018
Custora is a leader in advanced customer analytics tailored for the retail sector. The company offers a Customer Intelligence Platform that equips marketing professionals with essential insights to drive immediate results while fostering long-term profitable growth. By compiling comprehensive customer profiles and employing predictive analytics, Custora identifies critical customer segments and journeys. The platform also provides prescriptive recommendations aimed at enhancing customer lifetime value, addressing the daily challenges faced by marketing leaders. Through its data-driven approach, Custora enables brands to understand customer behavior better and develop strategic marketing programs that facilitate more relevant and effective communication with their audiences.

Involve.ai

Seed Round in 2018
Involve is a customer intelligence platform that uses artificial intelligence to help businesses accelerate growth from existing data. It organizes all customer data and interactions in a single dashboard to quickly predict customer health, stop customers from leaving, and expand them to increase revenue.

InvolveSoft

Venture Round in 2018
Involve.ai specializes in consolidating customer data and interactions into a comprehensive dashboard, enabling businesses to efficiently assess customer health and retention. By leveraging this centralized data, companies can proactively address potential churn and explore opportunities for revenue expansion through existing customers. Involve.ai aims to enhance customer engagement and improve overall business performance by providing actionable insights derived from organized customer information.

Allure Security Technology

Seed Round in 2018
Allure Security Technology designs and develops online security solutions that protect enterprise and individual data from cyber threats. The company offers Novo, an active user behavioral analytics platform that combines machine learning and decoy technology to prevent data loss and intrusions inside and outside the enterprise, along with an authentication solution that uses user behavior as a biometric password. It also develops decoy technologies to mislead attackers and support forensics. Additionally, Allure supplies AI-driven anti-phishing capabilities that detect campaigns in near real time, identify affected customers, help deactivate malicious sites, and provide prioritized alerts to security teams to verify and respond to suspicious activities. The company is based in New York and traces its origins to 1996.

Resonate

Series C in 2017
Resonate is a developer of a consumer intelligence platform that equips brands and agencies with deep insights into audience motivations and behaviors. By analyzing various dimensions such as values, lifestyle, and life-stage data, Resonate offers a nuanced understanding of consumer segments. This approach allows clients, including political campaigns, advocacy groups, and major consumer brands, to craft targeted online advertising strategies that resonate with specific human values, such as patriotism, environmentalism, and innovation. By moving beyond traditional demographic targeting, Resonate empowers its clients to engage more effectively with their audiences and enhance customer experiences.

Flashpoint

Series C in 2017
Flashpoint is a leader in risk intelligence, providing organizations with comprehensive coverage of threatening activities on the internet. The company develops actionable threat intelligence and automation software that draws critical data from the deep and dark web. This allows security teams to receive timely alerts when their organization, industry, or stakeholders face increased risks. By partnering with both commercial and government customers, Flashpoint helps them quickly identify and mitigate critical security threats, enhancing their cyber and physical security while addressing issues such as fraud and insider threats.

Firstleaf

Series A in 2017
Firstleaf is a personalized wine company that specializes in curating and delivering award-winning wines tailored to individual preferences through a subscription service. Founded by Philip James, an experienced wine professional with a background in chemistry, Firstleaf employs proprietary technology and expert winemakers to create a unique Wine Profile for each member. The company offers over 82 million possible wine combinations, ensuring that 98% of its monthly shipments are unique. Firstleaf's team samples more than 10,000 wines annually from diverse regions, selecting only the highest quality bottles. With over 700,000 cases sold last year and a track record of more than 2,800 awards, including numerous 90+ point scores, Firstleaf has established itself as a trusted brand in the wine industry. The company has garnered recognition for its innovative approach, including accolades from Fast Company and Wine Business Monthly, and was named Wine Company of the Year in a prestigious wine competition. Nearly one million consumers have experienced Firstleaf since its inception, reflecting its growing influence in the market.

HealthReveal

Series A in 2017
HealthReveal is a company that offers a cloud-based platform for clinical analytics. This platform uses advanced analytics and biomonitoring technology to continually monitor and analyze patient physiology and care by integrating real-time data streams from various sources like clinical, operational, and biometric data. The primary goal of HealthReveal's platform is to ensure adherence to evidence-based care guidelines, enabling early detection and treatment of chronic diseases, which can help patients recover faster and reduce healthcare costs.

Flashpoint

Series B in 2016
Flashpoint is a leader in risk intelligence, providing organizations with comprehensive coverage of threatening activities on the internet. The company develops actionable threat intelligence and automation software that draws critical data from the deep and dark web. This allows security teams to receive timely alerts when their organization, industry, or stakeholders face increased risks. By partnering with both commercial and government customers, Flashpoint helps them quickly identify and mitigate critical security threats, enhancing their cyber and physical security while addressing issues such as fraud and insider threats.

Flashpoint

Series A in 2015
Flashpoint is a leader in risk intelligence, providing organizations with comprehensive coverage of threatening activities on the internet. The company develops actionable threat intelligence and automation software that draws critical data from the deep and dark web. This allows security teams to receive timely alerts when their organization, industry, or stakeholders face increased risks. By partnering with both commercial and government customers, Flashpoint helps them quickly identify and mitigate critical security threats, enhancing their cyber and physical security while addressing issues such as fraud and insider threats.

Custora

Series A in 2015
Custora is a leader in advanced customer analytics tailored for the retail sector. The company offers a Customer Intelligence Platform that equips marketing professionals with essential insights to drive immediate results while fostering long-term profitable growth. By compiling comprehensive customer profiles and employing predictive analytics, Custora identifies critical customer segments and journeys. The platform also provides prescriptive recommendations aimed at enhancing customer lifetime value, addressing the daily challenges faced by marketing leaders. Through its data-driven approach, Custora enables brands to understand customer behavior better and develop strategic marketing programs that facilitate more relevant and effective communication with their audiences.

Firstleaf

Venture Round in 2015
Firstleaf is a personalized wine company that specializes in curating and delivering award-winning wines tailored to individual preferences through a subscription service. Founded by Philip James, an experienced wine professional with a background in chemistry, Firstleaf employs proprietary technology and expert winemakers to create a unique Wine Profile for each member. The company offers over 82 million possible wine combinations, ensuring that 98% of its monthly shipments are unique. Firstleaf's team samples more than 10,000 wines annually from diverse regions, selecting only the highest quality bottles. With over 700,000 cases sold last year and a track record of more than 2,800 awards, including numerous 90+ point scores, Firstleaf has established itself as a trusted brand in the wine industry. The company has garnered recognition for its innovative approach, including accolades from Fast Company and Wine Business Monthly, and was named Wine Company of the Year in a prestigious wine competition. Nearly one million consumers have experienced Firstleaf since its inception, reflecting its growing influence in the market.

33Across

Series C in 2012
33Across Inc. is a New York-based company that operates a social sharing and content discovery platform designed to enhance programmatic advertising in a cookieless environment. Founded in 2007, the company provides innovative marketing technologies such as SocialDNA Targeting, which helps clients identify and engage with social networks related to their brands. Its offerings include the BRAND GRAPH, which predicts consumer behavior to deliver brand and direct response ROI, Social Personas for real-time audience insights, and the Real Platform, which ensures the quality of ads by verifying viewability and mitigating fraudulent traffic. 33Across aims to empower marketers by helping them identify high-potential prospects connected to existing customers and brand loyalists. The company also has offices in San Francisco, Sunnyvale, Salt Lake City, and Chicago, further extending its reach in the advertising ecosystem.

Resonate

Series B in 2012
Resonate is a developer of a consumer intelligence platform that equips brands and agencies with deep insights into audience motivations and behaviors. By analyzing various dimensions such as values, lifestyle, and life-stage data, Resonate offers a nuanced understanding of consumer segments. This approach allows clients, including political campaigns, advocacy groups, and major consumer brands, to craft targeted online advertising strategies that resonate with specific human values, such as patriotism, environmentalism, and innovation. By moving beyond traditional demographic targeting, Resonate empowers its clients to engage more effectively with their audiences and enhance customer experiences.

klout

Series C in 2012
Klout is an application that assesses social influence by analyzing a user's ability to drive engagement across various social media platforms. By connecting their social network accounts, users receive a score ranging from 1 to 100, which reflects their capacity to inspire actions within their online communities. This scoring system helps individuals gain insights into their influence and understand how they impact others. Additionally, Klout offers opportunities for users to cultivate and be acknowledged for their social influence, fostering a deeper connection between personal engagement and recognition in the digital landscape.

klout

Series B in 2011
Klout is an application that assesses social influence by analyzing a user's ability to drive engagement across various social media platforms. By connecting their social network accounts, users receive a score ranging from 1 to 100, which reflects their capacity to inspire actions within their online communities. This scoring system helps individuals gain insights into their influence and understand how they impact others. Additionally, Klout offers opportunities for users to cultivate and be acknowledged for their social influence, fostering a deeper connection between personal engagement and recognition in the digital landscape.

Resonate

Series A in 2010
Resonate is a developer of a consumer intelligence platform that equips brands and agencies with deep insights into audience motivations and behaviors. By analyzing various dimensions such as values, lifestyle, and life-stage data, Resonate offers a nuanced understanding of consumer segments. This approach allows clients, including political campaigns, advocacy groups, and major consumer brands, to craft targeted online advertising strategies that resonate with specific human values, such as patriotism, environmentalism, and innovation. By moving beyond traditional demographic targeting, Resonate empowers its clients to engage more effectively with their audiences and enhance customer experiences.
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