Greycroft

Founded in 2006, Greycroft is a venture capital firm based in New York and Los Angeles. With over $1 billion under management, it focuses on early-stage investments in consumer internet, financial technology, healthcare, and enterprise software sectors across the United States. The firm leverages its extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, and bring products to market.

William Agathis

Investor

Brentt Baltimore

Principal

Adam Boutin

Partner

Brian Bustamante-Nicholson

Partner

Nick Crance

Principal

Conor Deveney

Principal

John Elton

Partner

Livi Grant

Investor

Alaina Hartley

Investor

Jen Hilibrand

Investor

Alan Patricof

Chairman and Co-Founder

Dylan Pearce

Partner

Massimo Pennisi

Principal

Carley Phillips

Investor

Katherine Power

Partner

Elaine Russell

Principal

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Partner

Ian Sigalow

Partner

Bryan Subijano

Principal

Mark Terbeek

Partner

Marcie Vu

General Partner

Past deals in Personal Health

Hippocratic AI

Series A in 2024
Hippocratic AI specializes in developing large language models focused on safety and patient-facing applications within the healthcare sector. Unlike common approaches that rely heavily on internet data, Hippocratic AI prioritizes acquiring evidence-based healthcare content legally to ensure accurate and reliable information.

Octave

Series C in 2023
Octave Health Group Inc. is a behavioral health provider based in New York that focuses on addressing the mental health needs of young urban professionals. Established in 2017, Octave offers therapy and coaching for a wide range of clinical conditions, including anxiety, depression, trauma, and relationship issues, as well as general emotional well-being concerns such as stress management and self-esteem. The company aims to create a proactive approach to emotional health, akin to the emphasis placed on physical fitness. Its services are designed to be easily integrated into clients' lives and are delivered by a team of experienced psychologists, therapists, and coaches. Octave's innovative model emphasizes accessibility and sustainability, setting a new standard for mental health care through comprehensive and personalized support tailored to individual client needs.

Ahara

Seed Round in 2023
Ahara is a personalized nutrition platform that uses clinically validated science and an individual's health data to deliver tailored nutrition programs for optimal health and longevity. It offers features such as individualized nutrition reports, curated recipes, meal planning, and educational content.

Flexpa

Seed Round in 2022
Founded in 2021, Flexpa is a San Francisco-based company that develops APIs to integrate claims histories into digital health and fintech apps. Its platform also digitizes data from various hardware providers, interprets it, and creates analytics dashboards for healthcare providers to determine treatment plans.

Boulder Care

Series B in 2022
Boulder Care, established in 2017 and headquartered in Portland, Oregon, specializes in telemedicine-based programs for opioid addiction treatment. The company offers comprehensive services including medication-assisted treatment with buprenorphine, peer support, patient counseling, and psychosocial services to aid recovery. Boulder Care serves patients directly, as well as healthcare providers and organizations seeking to expand access to effective opioid addiction treatment.

Ostro

Series B in 2022
Ostro is a health platform based in Miami, Florida, founded in 2019, that specializes in personalized engagement solutions for the life sciences sector. The company focuses on creating informative connections between medicine producers and consumers, enhancing healthcare experiences for both patients and healthcare professionals. Ostro's platform streamlines the patient journey, offering services such as virtual consultations, logistics, regulatory compliance, and integrated payment solutions. By personalizing healthcare journeys, Ostro aims to boost engagement and improve the overall health outcomes for millions of individuals while delivering value to life sciences brands.

Thirty Madison

Series C in 2021
Thirty Madison is a digital health company specializing in personalized treatments for chronic conditions. It operates platforms like Keeps (hair loss), Cove (migraines), Picnic (allergies), Facet (skin conditions), and Nurx (sexual health). Founded in 2016, it aims to empower individuals with accessible, effective care tailored to their specific needs.

Octave

Series B in 2021
Octave Health Group Inc. is a behavioral health provider based in New York that focuses on addressing the mental health needs of young urban professionals. Established in 2017, Octave offers therapy and coaching for a wide range of clinical conditions, including anxiety, depression, trauma, and relationship issues, as well as general emotional well-being concerns such as stress management and self-esteem. The company aims to create a proactive approach to emotional health, akin to the emphasis placed on physical fitness. Its services are designed to be easily integrated into clients' lives and are delivered by a team of experienced psychologists, therapists, and coaches. Octave's innovative model emphasizes accessibility and sustainability, setting a new standard for mental health care through comprehensive and personalized support tailored to individual client needs.

Prima

Seed Round in 2021
Prima is a science-backed whole-body wellness brand that develops potent plant-based skincare, body care and supplements using organic hemp CBD and functional botanicals to address stress and target issues at their source. Its products emphasize purity, potency and transparency, drawing on clinically studied plant ingredients. Built on sustainability, transparency and accountability, Prima holds Climate Neutral, Plastic Neutral and B Corp certifications. Based in Santa Monica, California, Prima bridges science and nature through education, social impact and innovative botanical products that support health, happiness and well-being.

Seed Health

Series A in 2021
Seed Health is a biotechnology company focused on therapeutics, consumer health innovations, and environmental solutions grounded in microbial sciences. It collaborates with academic researchers to advance discoveries in microbiology and develops health supplements that employ live biotherapeutics, combining probiotics and prebiotics to support digestive health, skin health, heart health, and micronutrient synthesis.

FULLFILL

Seed Round in 2021
FULLFILL is a digital platform offering virtual health coaching programs designed to prevent and treat chronic conditions. It partners with employers worldwide to improve employee health and reduce medical expenses. The platform offers evidence-based content, daily support from Master Coaches, and engages employees effectively, doubling medical results compared to traditional programs.

SISU Aesthetic Clinic

Series A in 2020
SISU Aesthetic Clinic operates a network of doctor-led, patient-centric medical clinics focused on delivering non-invasive aesthetic treatments. The clinic specializes in a range of personalized beauty services, including anti-wrinkle injections, lip fillers, facials, excessive sweat care, silhouette soft restoration, dermal fillers, and profile treatments. By prioritizing an empathetic approach to care, SISU aims to enhance patients' skin health and overall well-being, enabling them to lead quality lives.

Eden Health

Series B in 2020
Founded in 2015, Eden Health is a New York-based company that designs and develops a text-based messaging platform for employers and employees. This platform offers services such as private doctor's office, 24/7 telemedicine, and insurance navigation, aiming to elevate employee health and wellbeing by simplifying the complex healthcare landscape.

Zero Longevity Science

Series A in 2020
Zero Longevity Science is dedicated to extending both lifespan and healthspan through a science-backed health and wellness application. Founded in 2018, the company offers tools and resources that assist users in developing healthy habits and improving metabolic wellbeing. The application features multiple popular fasting regimens, as well as the option for users to customize their own fasting plans lasting up to five days. By promoting effective fasting strategies, Zero Longevity Science enables its members to achieve significant health improvements, including weight loss, disease reversal, and enhanced energy levels, ultimately leading to longer and healthier lives.

Boulder Care

Series A in 2020
Boulder Care, established in 2017 and headquartered in Portland, Oregon, specializes in telemedicine-based programs for opioid addiction treatment. The company offers comprehensive services including medication-assisted treatment with buprenorphine, peer support, patient counseling, and psychosocial services to aid recovery. Boulder Care serves patients directly, as well as healthcare providers and organizations seeking to expand access to effective opioid addiction treatment.

Ostro

Series A in 2019
Ostro is a health platform based in Miami, Florida, founded in 2019, that specializes in personalized engagement solutions for the life sciences sector. The company focuses on creating informative connections between medicine producers and consumers, enhancing healthcare experiences for both patients and healthcare professionals. Ostro's platform streamlines the patient journey, offering services such as virtual consultations, logistics, regulatory compliance, and integrated payment solutions. By personalizing healthcare journeys, Ostro aims to boost engagement and improve the overall health outcomes for millions of individuals while delivering value to life sciences brands.

FULLFILL

Seed Round in 2019
FULLFILL is a digital platform offering virtual health coaching programs designed to prevent and treat chronic conditions. It partners with employers worldwide to improve employee health and reduce medical expenses. The platform offers evidence-based content, daily support from Master Coaches, and engages employees effectively, doubling medical results compared to traditional programs.

Octave

Series A in 2019
Octave Health Group Inc. is a behavioral health provider based in New York that focuses on addressing the mental health needs of young urban professionals. Established in 2017, Octave offers therapy and coaching for a wide range of clinical conditions, including anxiety, depression, trauma, and relationship issues, as well as general emotional well-being concerns such as stress management and self-esteem. The company aims to create a proactive approach to emotional health, akin to the emphasis placed on physical fitness. Its services are designed to be easily integrated into clients' lives and are delivered by a team of experienced psychologists, therapists, and coaches. Octave's innovative model emphasizes accessibility and sustainability, setting a new standard for mental health care through comprehensive and personalized support tailored to individual client needs.

Candid

Series B in 2019
Candid Care Co. provides at-home orthodontic solutions through the delivery of customized clear aligners. Founded in 2017 and based in New York, with an additional office in Columbus, Ohio, the company simplifies the teeth straightening process by sending clients an impression kit to create models of their smiles. These models are then reviewed by licensed orthodontists who develop a personalized treatment plan and design a set of aligners tailored to the client's needs. Candid's approach allows customers to achieve their desired smile in an average of five months, all without needing to visit a dental office. The aligners are made from Bisphenol A-free plastic, which minimizes irritation compared to traditional braces, making the experience more comfortable for users.

Seed Health

Seed Round in 2019
Seed Health is a biotechnology company focused on therapeutics, consumer health innovations, and environmental solutions grounded in microbial sciences. It collaborates with academic researchers to advance discoveries in microbiology and develops health supplements that employ live biotherapeutics, combining probiotics and prebiotics to support digestive health, skin health, heart health, and micronutrient synthesis.

Eden Health

Series A in 2019
Founded in 2015, Eden Health is a New York-based company that designs and develops a text-based messaging platform for employers and employees. This platform offers services such as private doctor's office, 24/7 telemedicine, and insurance navigation, aiming to elevate employee health and wellbeing by simplifying the complex healthcare landscape.

Prima

Seed Round in 2019
Prima is a science-backed whole-body wellness brand that develops potent plant-based skincare, body care and supplements using organic hemp CBD and functional botanicals to address stress and target issues at their source. Its products emphasize purity, potency and transparency, drawing on clinically studied plant ingredients. Built on sustainability, transparency and accountability, Prima holds Climate Neutral, Plastic Neutral and B Corp certifications. Based in Santa Monica, California, Prima bridges science and nature through education, social impact and innovative botanical products that support health, happiness and well-being.

NeueHealth

Series C in 2018
NeueHealth is a healthcare company dedicated to providing high-quality, coordinated care to aging and underserved populations. It operates through two segments: NeueCare, which manages risk in partnership with external payors, serving diverse patient populations; and NeueSolutions, offering technology, services, and clinical care solutions to empower providers.

Thirty Madison

Series A in 2018
Thirty Madison is a digital health company specializing in personalized treatments for chronic conditions. It operates platforms like Keeps (hair loss), Cove (migraines), Picnic (allergies), Facet (skin conditions), and Nurx (sexual health). Founded in 2016, it aims to empower individuals with accessible, effective care tailored to their specific needs.

Asana Rebel

Series B in 2018
Asana Rebel is a Berlin-based mobile fitness app that blends yoga with workout routines to improve health and wellbeing. The platform provides yoga-inspired workouts and curated collections designed by yoga and fitness experts, enabling users to create personalized daily plans aligned with specific fitness goals. Available in six languages (German, English, French, Portuguese, Spanish, Italian), the app has been featured by Apple and Google and is regarded as a leading health and fitness app. Founded in 2015, Asana Rebel focuses on accessible, at-home fitness that combines yoga principles with modern training methods.

Eden Health

Seed Round in 2018
Founded in 2015, Eden Health is a New York-based company that designs and develops a text-based messaging platform for employers and employees. This platform offers services such as private doctor's office, 24/7 telemedicine, and insurance navigation, aiming to elevate employee health and wellbeing by simplifying the complex healthcare landscape.

Seed

Seed Round in 2018
Seed develops clinically-studied probiotics to impact human and planetary health.

Thirty Madison

Seed Round in 2017
Thirty Madison is a digital health company specializing in personalized treatments for chronic conditions. It operates platforms like Keeps (hair loss), Cove (migraines), Picnic (allergies), Facet (skin conditions), and Nurx (sexual health). Founded in 2016, it aims to empower individuals with accessible, effective care tailored to their specific needs.

Candid

Series A in 2017
Candid Care Co. provides at-home orthodontic solutions through the delivery of customized clear aligners. Founded in 2017 and based in New York, with an additional office in Columbus, Ohio, the company simplifies the teeth straightening process by sending clients an impression kit to create models of their smiles. These models are then reviewed by licensed orthodontists who develop a personalized treatment plan and design a set of aligners tailored to the client's needs. Candid's approach allows customers to achieve their desired smile in an average of five months, all without needing to visit a dental office. The aligners are made from Bisphenol A-free plastic, which minimizes irritation compared to traditional braces, making the experience more comfortable for users.

Billie

Seed Round in 2017
Billie Inc. is a wellness company based in New York that specializes in manufacturing and retailing shaving razors and related body products for women. Founded in 2015, Billie offers a range of products, including razors, shaving cream, body wash, body lotion, and a magnetic holder for razors. The company aims to provide women with high-quality shaving experiences that prioritize their needs and preferences, challenging the notion that women should be an afterthought in this market. Billie's commitment to affordability ensures that women can access effective shaving solutions without excessive costs.

NeueHealth

Series B in 2017
NeueHealth is a healthcare company dedicated to providing high-quality, coordinated care to aging and underserved populations. It operates through two segments: NeueCare, which manages risk in partnership with external payors, serving diverse patient populations; and NeueSolutions, offering technology, services, and clinical care solutions to empower providers.

Splash health

Venture Round in 2016
Splash health is a one-stop shop that can be when you get solutions for all kinds of health issues.

CareSync

Series B in 2015
CareSync is a leading provider of software and services focused on chronic disease management. The company integrates technology with 24/7 nursing services to enhance care coordination among patients, families, caregivers, and healthcare providers. CareSync offers turnkey Chronic Care Management services and a software-only solution that enables healthcare practices of all sizes to comply with billing requirements for chronic care services. Its certified technology facilitates meeting Meaningful Use standards for data exchange, messaging, and timely access to health information. By centralizing health records from multiple providers in a secure location and employing medical records retrieval specialists, CareSync ensures that caregivers and providers can quickly access and share relevant patient information. This comprehensive approach empowers patients by providing them with access to their health information, actionable goals, and care plans, ultimately leading to more productive medical appointments and improved health outcomes.
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