Greycroft

Founded in 2006, Greycroft is a venture capital firm based in New York and Los Angeles. With over $1 billion under management, it focuses on early-stage investments in consumer internet, financial technology, healthcare, and enterprise software sectors across the United States. The firm leverages its extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, and bring products to market.

William Agathis

Investor

Kamran Ansari

Venture Partner

Adam Boutin

Partner

Nick Crance

Principal

Conor Deveney

Principal

Past deals in Music

Riffusion

Seed Round in 2023
Riffusion is a technology company that specializes in AI-generated music. It enables users to create short music clips with AI-generated vocals, using an open-source model that converts text prompts into audio files.

mayk

Seed Round in 2021
Mayk is a company founded in 2020 and based in Santa Monica, California, that offers a virtual music studio aimed at democratizing music creation. Its application enables users to compose original songs for streaming or social media, breaking down traditional barriers in music production. Additionally, Mayk provides various services to support users in expressing their musical talents and getting their voices heard.

Wondery

Series B in 2019
Wondery Inc. is a content producer and publisher based in West Hollywood, California, specializing in mobile and on-demand audio storytelling. Founded in 2016, the company focuses on creating and curating immersive podcasts that span various genres, including crime, love, mystery, and conspiracy. Wondery's portfolio features well-known programs such as Sword & Scale, Dirty John, and Business Wars, among others. The company aims to connect audiences to a diverse array of narratives while offering a platform for storytellers to gain exposure and advertising representation. Additionally, Wondery provides a mobile application that allows users to follow their favorite podcasts, discover new content, and organize it by channels.

Wave

Series A in 2018
Wave focuses on interactive virtual experiences with a mission to help artists make money at the intersection of gaming and entertainment. Wave’s technology enables musicians to create lifelike avatars of themselves that can “perform” their music on a virtual stage. Most of these virtual shows take place either on the company’s YouTube channel, but Wave’s apps let users tune in on gaming consoles, phones or even the Oculus Rift VR headset. While watching a Wave, viewers can log in to comment in a chat function and give live feedback to the avatar performers.

Wondery

Series A in 2018
Wondery Inc. is a content producer and publisher based in West Hollywood, California, specializing in mobile and on-demand audio storytelling. Founded in 2016, the company focuses on creating and curating immersive podcasts that span various genres, including crime, love, mystery, and conspiracy. Wondery's portfolio features well-known programs such as Sword & Scale, Dirty John, and Business Wars, among others. The company aims to connect audiences to a diverse array of narratives while offering a platform for storytellers to gain exposure and advertising representation. Additionally, Wondery provides a mobile application that allows users to follow their favorite podcasts, discover new content, and organize it by channels.

Wave

Seed Round in 2017
Wave focuses on interactive virtual experiences with a mission to help artists make money at the intersection of gaming and entertainment. Wave’s technology enables musicians to create lifelike avatars of themselves that can “perform” their music on a virtual stage. Most of these virtual shows take place either on the company’s YouTube channel, but Wave’s apps let users tune in on gaming consoles, phones or even the Oculus Rift VR headset. While watching a Wave, viewers can log in to comment in a chat function and give live feedback to the avatar performers.

Vertical Mass

Series A in 2016
Vertical Mass, Inc. is an online data management platform based in Los Angeles, California, founded in 2013. The company specializes in serving celebrities and businesses in the music, entertainment, and sports industries by enabling them to collect, manage, and store data on their fans across various digital channels, including social media, websites, mobile applications, ecommerce, and content streaming services. By leveraging this proprietary audience data, clients can gain insights into fan affinities, allowing for more effective advertising and content distribution. Vertical Mass empowers its users to enhance engagement with their audience, optimize marketing strategies, and ultimately drive revenue through data monetization options such as aggregation, sales, or licensing. The platform is tailored to meet the unique needs of a diverse clientele, from emerging influencers to established industry leaders.

All Def

Series B in 2016
All Def Digital, Inc., established in 2013 and headquartered in Los Angeles, is a multi-platform media company specializing in the curation, development, and distribution of content centered around hip-hop culture and related art forms. It manages and supports a diverse range of talent, including social video stars, writers, actors, and hip-hop artists, providing them with platforms for expression and growth. All Def produces and distributes original content across various media, including its own properties, social channels, television, movies, live events, and brand partnerships. As of December 19, 2019, the company operates as a subsidiary of Culture Genesis Inc.

All Def

Series A in 2014
All Def Digital, Inc., established in 2013 and headquartered in Los Angeles, is a multi-platform media company specializing in the curation, development, and distribution of content centered around hip-hop culture and related art forms. It manages and supports a diverse range of talent, including social video stars, writers, actors, and hip-hop artists, providing them with platforms for expression and growth. All Def produces and distributes original content across various media, including its own properties, social channels, television, movies, live events, and brand partnerships. As of December 19, 2019, the company operates as a subsidiary of Culture Genesis Inc.

BalconyTV

Series A in 2012
BalconyTV is an online music platform that showcases bands, musicians, and various acts performing on balconies around the world. Founded in June 2006 by three friends in Dublin, the initiative started as a local music show filmed from their apartment balcony. Since its inception, BalconyTV has expanded to 43 cities globally, producing a diverse range of performances. With over 8,000 videos archived, the platform has garnered more than 40 million views, establishing itself as a significant player in the online music scene.
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