Greycroft

Greycroft is a venture capital firm established in 2006, headquartered in New York, with an additional office in Los Angeles. The firm focuses on early-stage investments in technology startups, primarily in the internet and mobile markets. Greycroft leverages its extensive network in media and technology to provide entrepreneurs with visibility, strategic relationships, and market access to build successful businesses. With over $1 billion in assets under management, Greycroft has invested in over 200 companies, including notable successes like Venmo, Acorns, and Bird. The firm is committed to diversity, having adopted the Diversity Term Sheet Rider.

William Agathis

Investor

Adam Boutin

Partner

Nick Crance

Principal

Conor Deveney

Principal

John Elton

Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Investor

Jen Hilibrand

Investor

Armin Kohan

Investor

Alan Patricof

Chairman and Co-Founder

Massimo Pennisi

Principal

Carley Phillips

Principal

Elaine Russell

Operating Partner

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Co-Founder and Managing Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Principal

Marcie Vu

General Partner

Past deals in Media

Rembrand

Series A in 2025
Rembrand is an advertising agency specializing in brand strategy and management. It offers a range of services, including online marketing, social media management, content creation, and search engine optimization. Notably, Rembrand has developed a programmatic product placement platform that uses generative AI to integrate paid virtual product placements into videos, providing brands with a non-intrusive advertising solution.

Rembrand

Seed Round in 2022
Rembrand is an advertising agency specializing in brand strategy and management. It offers a range of services, including online marketing, social media management, content creation, and search engine optimization. Notably, Rembrand has developed a programmatic product placement platform that uses generative AI to integrate paid virtual product placements into videos, providing brands with a non-intrusive advertising solution.

Lemonada

Series A in 2022
Lemonada Media is a podcast network that focuses on sharing authentic human experiences through first-person narratives. Its content aims to foster an engaged community where listeners can connect with diverse stories, promoting understanding and relatability. By exploring various perspectives, Lemonada's podcasts encourage individuals to reflect on their own lives and draw valuable lessons from the experiences of others. Through this approach, the network not only entertains but also enriches the lives of its audience, making them feel more connected and informed about the complexities of human experiences.

MutualMarkets

Seed Round in 2021
MutualMarkets is a co-marketing platform that facilitates partnerships between brands and content owners, such as TV shows, movies, and gaming titles. The platform leverages artificial intelligence to streamline the traditionally cumbersome process of forming brand alliances, which often involved extensive negotiations and manual coordination. By enabling brands to quickly create and deploy co-marketing ads, MutualMarkets enhances advertising effectiveness, resulting in significantly higher engagement and sales compared to standard advertising approaches. The integration of AI and workflow software within its marketplace allows for a more efficient and modern means of launching collaborative marketing campaigns, ultimately unlocking the potential of co-marketing partnerships.

Inspo Network

Seed Round in 2019
Inspo Network, Inc. is a media company based in Seattle, Washington, that focuses on transforming the lifestyle market through original, short-form video content. Established in 2017, the company develops a video platform that connects content creators with brands seeking to engage targeted audiences. By leveraging a crowdsourced production model, Inspo produces premium lifestyle videos across various categories, including beauty, fashion, fitness, food, and home decor. This approach allows creators to generate high-quality content while helping brands seamlessly integrate their products into these videos. Inspo's platform reaches over 120 million viewers, providing creators and brands with opportunities to inspire and connect with audiences effectively.

Axios Media

Series B in 2017
Axios is a media company dedicated to providing vital and trustworthy news and analysis across various sectors, including business, technology, politics, science, and media trends. It emphasizes original and well-narrated content delivered in a concise format designed for efficient consumption. The company aims to offer information that is worthy of its audience's time and trust, ensuring that each piece of content meets high standards of clarity and relevance. Axios also operates a unique mobile platform that enhances user engagement and shareability, making news more accessible. In addition to its reporting, Axios has established a reputation for nurturing emerging talent in political journalism, with many of its former reporters moving on to prominent positions at major media outlets.

Clique

Series C in 2017
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates a variety of consumer brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, focusing on content and products that appeal to millennial women and Gen Z girls. The company integrates data science with its editorial expertise to produce engaging content and marketing strategies. Clique's offerings include CMG Studios, an in-house creative agency, and INF Network, which represents over 55 prominent bloggers and influencers, providing integrated advertising solutions. In 2016, Clique launched its first clothing and accessories line in collaboration with Target, which has since become a leading performer for the retailer.

Raze

Series A in 2017
RAZE is a media and production company based in Beverly Hills, California, specializing in Latin-centered television and web series. Founded in 2016, RAZE serves the bi-cultural Latino community by creating a diverse range of premium content, including both short and long-form programming. The company focuses on delivering original stories that reflect Latin American culture and news, catering to the evolving lifestyles of its audience. Operating as a subsidiary of Turner Latin America, RAZE distributes its content through its owned channels as well as various third-party media outlets, aiming to engage and resonate with Hispanic viewers across digital platforms.

Data Plus Math

Venture Round in 2016
Data Plus Math Corporation, based in Newton, Massachusetts, specializes in video advertising software that connects advertising exposures to real-world outcomes. Established in 2016 and now a subsidiary of LiveRamp, the company offers a video analytics platform designed to enhance the effectiveness of advertising campaigns. Utilizing advanced data science and automated machine learning techniques, the platform delivers timely, clear, and actionable campaign analytics. This enables clients to drive product sales by providing unique insights and measurable outcomes, thereby maximizing the overall success of their advertising efforts.

Axios Media

Series A in 2016
Axios is a media company dedicated to providing vital and trustworthy news and analysis across various sectors, including business, technology, politics, science, and media trends. It emphasizes original and well-narrated content delivered in a concise format designed for efficient consumption. The company aims to offer information that is worthy of its audience's time and trust, ensuring that each piece of content meets high standards of clarity and relevance. Axios also operates a unique mobile platform that enhances user engagement and shareability, making news more accessible. In addition to its reporting, Axios has established a reputation for nurturing emerging talent in political journalism, with many of its former reporters moving on to prominent positions at major media outlets.

Theta EdgeCloud

Seed Round in 2016
Theta EdgeCloud is the leading decentralized cloud for AI, media and entertainment. The platform empowers AI teams with unrivaled GPU price-to-performance as the first hybrid cloud-edge computing architecture. Strategic corporate investors include Samsung NEXT, Sony Innovation Fund, media investors BDMI Bertelsmann Digital Media Investments, CAA Creative Artists Agency, and traditional Silicon Valley VCs including DCM and Sierra Ventures.

Inverse

Seed Round in 2015
Inverse is an online media platform focused on curating content for a millennial male audience. It specializes in original reporting, news coverage, and insightful analysis, exploring emerging ideas, new technologies, and trends. By highlighting the perspectives of innovative thinkers and creators, Inverse seeks to engage its audience with unique insights into pop culture and everyday life. The platform aims to answer the question of what the future may hold, fostering a sense of curiosity and encouraging its readers to better understand and prepare for upcoming developments.

Clique

Series B in 2015
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates a variety of consumer brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, focusing on content and products that appeal to millennial women and Gen Z girls. The company integrates data science with its editorial expertise to produce engaging content and marketing strategies. Clique's offerings include CMG Studios, an in-house creative agency, and INF Network, which represents over 55 prominent bloggers and influencers, providing integrated advertising solutions. In 2016, Clique launched its first clothing and accessories line in collaboration with Target, which has since become a leading performer for the retailer.

Whip Media

Series B in 2014
Whip Media is a prominent provider of enterprise cloud software aimed at revolutionizing the content licensing landscape in the entertainment industry. The company specializes in transforming operations related to rights and royalties management, utilizing advanced artificial intelligence and automation to enhance streaming analytics and supply chain processes. Whip Media's platform offers proprietary data and predictive insights, enabling media companies to effectively distribute, control, and monetize their television and movie content. By driving informed streaming strategies and accelerating insights, Whip Media supports entertainment organizations in making profitable content decisions at scale, thereby facilitating revenue growth and direct-to-consumer initiatives.

Elite Daily

Convertible Note in 2014
Elite Daily, Inc. is an online platform dedicated to providing engaging content for millennials, particularly focusing on the interests of Generation Y. Founded by a team of media professionals who sought to challenge traditional media's approach to news coverage, Elite Daily offers a wide range of articles, videos, and documentaries across various categories including lifestyle, dating, politics, and culture. With a commitment to delivering content that resonates with its audience, the platform has grown to attract over 70 million monthly readers, establishing itself as a significant voice within the millennial demographic. Since its incorporation in 2014, Elite Daily has operated as a subsidiary of Bustle Digital Group and continues to foster a diverse and socially driven community that encourages impactful discussions around contemporary issues.

Redef

Seed Round in 2014
REDEF is a company that curates information streams tailored for various industry communities, integrating elements of pop culture. Its platform focuses on a diverse range of topics, including media, technology, sports, music, movies, education, fashion, design, and health. Through newsletters and community engagement, REDEF promotes a deeper understanding of these subjects by allowing users to customize their preferred content mixes and share them with others. The aim is to create an interactive environment where curated insights foster connections among professionals and enthusiasts alike.

Wochit

Series B in 2014
Wochit Inc. operates an online video creation platform tailored for publishers, newsrooms, media companies, and brands seeking to enhance audience engagement through social videos. Founded in 2012 and based in Yehud, Israel, the platform provides users with tools to create short-form videos using a real-time, license-cleared media collection. This enables organizations to produce and share videos across various social and digital platforms with ease. Wochit's solutions are designed to be accessible for all businesses, allowing them to develop socially-optimized video content at scale. By facilitating the creation of compelling on-brand videos, Wochit helps brands, nonprofits, and commercial organizations connect with their audiences in innovative ways.

Clique

Series A in 2014
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates a variety of consumer brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, focusing on content and products that appeal to millennial women and Gen Z girls. The company integrates data science with its editorial expertise to produce engaging content and marketing strategies. Clique's offerings include CMG Studios, an in-house creative agency, and INF Network, which represents over 55 prominent bloggers and influencers, providing integrated advertising solutions. In 2016, Clique launched its first clothing and accessories line in collaboration with Target, which has since become a leading performer for the retailer.

Vidible

Series A in 2014
Vidible is a multi-platform, programmatic video exchange platform for discovering and distributing video content. It is now integrated into ONE by AOL. AOL Platforms enables the world's top marketers and media brands to reach consumers across desktop, mobile, and TV through premium experiences, programmatic buying, and performance-driven campaigns. It is the global partner of choice for leading publishers, advertisers, and agencies seeking to maximize the value of their brands online.

Wochit

Series A in 2013
Wochit Inc. operates an online video creation platform tailored for publishers, newsrooms, media companies, and brands seeking to enhance audience engagement through social videos. Founded in 2012 and based in Yehud, Israel, the platform provides users with tools to create short-form videos using a real-time, license-cleared media collection. This enables organizations to produce and share videos across various social and digital platforms with ease. Wochit's solutions are designed to be accessible for all businesses, allowing them to develop socially-optimized video content at scale. By facilitating the creation of compelling on-brand videos, Wochit helps brands, nonprofits, and commercial organizations connect with their audiences in innovative ways.

Group Nine Media

Series A in 2013
Group Nine Media, Inc. is a digital media holding company founded in 2016 and headquartered in New York City. It focuses on creating content across several key areas, including food, drink, entertainment, news, and science. The company operates four primary brands: The Dodo, which specializes in animal-related content; NowThis, a video news publisher tailored for social media; Thrillist, which covers lifestyle topics including food, drink, travel, and entertainment; and Seeker, a platform dedicated to science and exploration. Group Nine Media engages a young audience, particularly millennials, through its video-centric, socially-driven approach, generating nearly 4 billion video views each month and providing services such as data insights, creative strategy development, and branded content.

Maker Studios

Series C in 2012
Maker Studios, established in 2009 and headquartered in Los Angeles, is a media company that empowers artists to create, distribute, and monetize their original content on YouTube. It provides a comprehensive suite of services, including development, production, promotion, distribution, sales, marketing, and merchandise support to its partners. Maker Studios is home to numerous prominent digital stars and content creators, making it a significant player in the online video landscape. It operates as a subsidiary of The Walt Disney Company.

PlumTV

Venture Round in 2012
Plum TV is a premium local cable television network focused on delivering original programming to affluent vacation communities across the United States, including locations such as Aspen, Vail, Telluride, Sun Valley, Miami Beach, Martha's Vineyard, Nantucket, and The Hamptons. The network provides a multi-platform service that encompasses local television stations and websites, catering to the specific interests and lifestyles of its viewers. Plum TV's content is distributed through various channels, including Comcast, Cablevision, Hulu, and YouTube, allowing audiences in these upscale markets to access tailored entertainment that reflects their unique cultural and recreational preferences.

AwesomenessTV

Series A in 2012
AwesomenessTV is a multi-platform media company based in Santa Monica, California, specializing in original programming aimed at the global Gen Z audience. It operates as a subsidiary of Viacom International Inc. and is owned by DreamWorks Animation and Hearst Corporation, which holds a 25 percent stake. The company's offerings include AwesomenessTV, a prominent destination for youth-oriented content; the ATV Network, a community-based multi-channel network with over 90,000 channels; and Big Frame, a talent management firm focused on influencers. Additionally, AwesomenessTV encompasses DreamWorksTV, Awestruck, Awesomeness Films, Wildness, as well as divisions dedicated to consumer products, music, and branded entertainment. Founded by Brian Robbins and Joe Davola, AwesomenessTV has established itself as a significant player in the digital media landscape.

Clique

Seed Round in 2012
Clique Brands Inc. is a media and marketing company based in Los Angeles, California, founded in 2006. It operates a variety of consumer brands, including Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee, focusing on content and products that appeal to millennial women and Gen Z girls. The company integrates data science with its editorial expertise to produce engaging content and marketing strategies. Clique's offerings include CMG Studios, an in-house creative agency, and INF Network, which represents over 55 prominent bloggers and influencers, providing integrated advertising solutions. In 2016, Clique launched its first clothing and accessories line in collaboration with Target, which has since become a leading performer for the retailer.

Parent Media Group

Venture Round in 2012
Parent Media Group Inc. is a company that operates family-oriented websites designed to engage and support parents. Founded in 2005 and based in Charlotte, North Carolina, the company provides a variety of online resources and communities. Its platforms include TheCuteKid.com, which offers opportunities in the entertainment industry, and ParentSociety.com, which guides parents from pregnancy through the teenage years. Additionally, CanvasPeople.com transforms personal photos into artistic creations, while DealsforMommy curates valuable deals and free samples tailored for mothers. Parent Media Group focuses on creating interactive content and fostering community connections, making it a go-to resource for family-centric information and services.

Radiate Media

Series B in 2011
Radiate Media formerly Matchbin, provides software and services that empower local media and businesses to find and capture the audience that matters most. From local news, weather, and traffic information to online and broadcast marketing tools, Radiate Media’s technology and nationwide network allows clients to grow revenue by reaching customers on-air, online, and on the go.

Maker Studios

Series B in 2011
Maker Studios, established in 2009 and headquartered in Los Angeles, is a media company that empowers artists to create, distribute, and monetize their original content on YouTube. It provides a comprehensive suite of services, including development, production, promotion, distribution, sales, marketing, and merchandise support to its partners. Maker Studios is home to numerous prominent digital stars and content creators, making it a significant player in the online video landscape. It operates as a subsidiary of The Walt Disney Company.

Maker Studios

Series A in 2010
Maker Studios, established in 2009 and headquartered in Los Angeles, is a media company that empowers artists to create, distribute, and monetize their original content on YouTube. It provides a comprehensive suite of services, including development, production, promotion, distribution, sales, marketing, and merchandise support to its partners. Maker Studios is home to numerous prominent digital stars and content creators, making it a significant player in the online video landscape. It operates as a subsidiary of The Walt Disney Company.

Extreme Reach

Series B in 2010
Extreme Reach specializes in content production and creative asset management within the media, entertainment, and advertising sectors. The company offers a comprehensive platform that addresses challenges related to content proliferation and audience fragmentation, providing services such as creative asset management, talent and rights management, and payment solutions. Its flagship product, AdBridge™, streamlines the complex workflows necessary for modern advertising, integrating various processes to enhance campaign execution. With over 200,000 users and managing nearly four million creative assets, Extreme Reach supports leading brands, studios, agencies, and performers by simplifying operational tasks. Additionally, the company is recognized as a leader in commercial talent and rights management and plays a significant role in payroll services for the industry, processing approximately $2 billion annually. By continually innovating its platform, Extreme Reach enables clients to adapt and thrive in an evolving marketplace.

Extreme Reach

Series A in 2009
Extreme Reach specializes in content production and creative asset management within the media, entertainment, and advertising sectors. The company offers a comprehensive platform that addresses challenges related to content proliferation and audience fragmentation, providing services such as creative asset management, talent and rights management, and payment solutions. Its flagship product, AdBridge™, streamlines the complex workflows necessary for modern advertising, integrating various processes to enhance campaign execution. With over 200,000 users and managing nearly four million creative assets, Extreme Reach supports leading brands, studios, agencies, and performers by simplifying operational tasks. Additionally, the company is recognized as a leader in commercial talent and rights management and plays a significant role in payroll services for the industry, processing approximately $2 billion annually. By continually innovating its platform, Extreme Reach enables clients to adapt and thrive in an evolving marketplace.

DigiSynd

Seed Round in 2008
DigiSynd is a company that offers outsourced packaging, syndication, and marketing solutions designed to maximize the value of digital content for studios and creators. Founded by Oliver Luckett and Rob Maigret, who have a background in online media, DigiSynd combines traditional storytelling techniques with modern digital strategies. The company focuses on engaging online communities and enhancing user experiences through interactivity and user-generated content. Its services encompass online entertainment marketing, production, and syndication, helping clients effectively navigate the digital landscape and reach broader audiences.
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