Greycroft

Greycroft is a venture capital firm that specializes in technology start-ups, focusing primarily on the Internet and mobile sectors. With offices in New York and Los Angeles, Greycroft is strategically positioned to support entrepreneurs in these key business hubs. The firm utilizes a vast network of connections within the media and technology industries to help entrepreneurs increase visibility, establish strategic partnerships, and successfully bring their products to market. Since its inception, Greycroft has made over 200 investments totaling more than $1 billion, backing notable companies such as Acorns, App Annie, Bird, and Venmo. Additionally, Greycroft is committed to promoting diversity in the venture capital space, as evidenced by its adoption of the Diversity Term Sheet Rider.

Brentt Baltimore

Principal

Citrin, Teddy

Principal and Board Partner

Stewart Easterby

Operating Partner

Elton, John P.

Partner

Goldman, Jon

Board Partner

Sharla Grass

Principal

Thabet Mahayni

Growth Investor

Alan Patricof

Chairman and Co-Founder

Pearce, Dylan

Partner

Massimo Pennisi

Principal

Elaine Russell

Principal and Co-lead for Albertsons Fund

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Szczerbiak, William M.

Partner

Mark Terbeek

Partner

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in Media

Lemonada

Series A in 2022
Lemonada Media is a podcast network that focuses on sharing authentic human experiences through first-person narratives. Its content aims to foster an engaged community where listeners can connect with diverse stories, promoting understanding and relatability. By exploring various perspectives, Lemonada's podcasts encourage individuals to reflect on their own lives and draw valuable lessons from the experiences of others. Through this approach, the network not only entertains but also enriches the lives of its audience, making them feel more connected and informed about the complexities of human experiences.

mayk

Seed Round in 2021
Mayk is a company founded in 2020 and based in Santa Monica, California, that offers a virtual music studio aimed at democratizing music creation. Its application enables users to compose original songs for streaming or social media, breaking down traditional barriers in music production. Additionally, Mayk provides various services to support users in expressing their musical talents and getting their voices heard.

PocketWatch

Series B in 2018
PocketWatch, Inc. is a media entertainment company based in Culver City, California, that focuses on producing comedy shows and digital content for children. Established in 2016, the company aims to create and distribute engaging entertainment and lifestyle products specifically for kids and families. PocketWatch specializes in developing franchises from popular YouTube stars and characters that resonate with Generation Alpha, offering a range of products that includes toys, apparel, and games, as well as digital-first content. The company's platform supports creators in producing both small-screen videos and larger cinematic experiences, fostering imagination and inspiration among young audiences.

Axios Media

Series B in 2017
Axios Media is a news and media company focused on delivering essential and trustworthy news and analysis across various sectors, including technology, business, politics, science, and media trends. It provides a combination of original content and well-narrated coverage, emphasizing clarity and brevity. The company's innovative online platform allows readers to easily access daily news and insights. Axios is dedicated to offering content that is worthy of its audience's time and attention, and it has also served as a training ground for aspiring political reporters who have advanced to prominent roles in major news organizations.

RAZE

Series A in 2017
RAZE is a media and production company based in Beverly Hills, California, specializing in Latin-centered television and web series. Founded in 2016, RAZE serves the bi-cultural Latino community by creating a diverse range of premium content, including both short and long-form programming. The company focuses on delivering original stories that reflect Latin American culture and news, catering to the evolving lifestyles of its audience. Operating as a subsidiary of Turner Latin America, RAZE distributes its content through its owned channels as well as various third-party media outlets, aiming to engage and resonate with Hispanic viewers across digital platforms.

Vertical Mass

Series A in 2016
Vertical Mass, Inc. is a data management platform based in Los Angeles that specializes in serving celebrities and companies in the music, entertainment, and sports industries. Founded in 2013, the company offers tools that enable its users to collect, manage, and securely store data about their fans across various digital channels, including social media, websites, mobile applications, e-commerce, and content streaming services. By leveraging this proprietary data, clients can gain deeper insights into their audience, enhance their marketing strategies, and effectively target fans with tailored advertising and content. Additionally, Vertical Mass supports its clients in monetizing their audience data through aggregation, selling, or licensing, thereby helping them increase revenue and improve the effectiveness of media spending.

Axios Media

Series A in 2016
Axios Media is a news and media company focused on delivering essential and trustworthy news and analysis across various sectors, including technology, business, politics, science, and media trends. It provides a combination of original content and well-narrated coverage, emphasizing clarity and brevity. The company's innovative online platform allows readers to easily access daily news and insights. Axios is dedicated to offering content that is worthy of its audience's time and attention, and it has also served as a training ground for aspiring political reporters who have advanced to prominent roles in major news organizations.

All Def

Series B in 2016
All Def is a multi-platform digital media company and entertainment hub that focuses on curating and connecting a new generation of content creators with global audiences. The company embraces multiracial cultural entertainment in various forms, producing original programming related to hip-hop, comedy, poetry, and social justice. It supports artists and cultural influencers, including comics, writers, directors, actors, poets, and musicians, through diverse channels such as a record label, television and film development, and artist management. Additionally, All Def engages in brand partnerships and live events, allowing viewers to experience hip-hop and other cultural expressions in innovative ways.

JW Player

Series D in 2016
JW Player is a video streaming and analytics platform that provides an HTML5 video player for web content and video advertising. The company specializes in creating tools that enable publishers to enhance their visual storytelling and effectively monetize their video content. By using JW Player's technology, video professionals can increase views and audience engagement while maximizing advertising revenue with minimal investment. The platform is designed to accommodate various screens, allowing users to refine their video strategies and reach a wider audience.

The Dodo

Series B in 2015
The Dodo is a digital media company based in New York that focuses on animals, offering a blend of news, entertainment, and advocacy. It aims to create an online community for animal lovers by providing engaging stories and videos related to animal welfare and activism. Through its content, The Dodo encourages connections between people and animals, promoting care and awareness of various animal-related issues.

Inverse

Seed Round in 2015
At Inverse, we obsess over one question: What could happen next? To provide answers — and there are many — we search out emerging ideas, new technologies, and simmering trends as well as fearless innovators, designers, and thinkers. We’re compulsively curious not only because we’re fans of progress, but also because we want a glimpse of the future and the chance to better plan for and enjoy tomorrow.

JW Player

Series C in 2014
JW Player is a video streaming and analytics platform that provides an HTML5 video player for web content and video advertising. The company specializes in creating tools that enable publishers to enhance their visual storytelling and effectively monetize their video content. By using JW Player's technology, video professionals can increase views and audience engagement while maximizing advertising revenue with minimal investment. The platform is designed to accommodate various screens, allowing users to refine their video strategies and reach a wider audience.

The Dodo

Series A in 2014
The Dodo is a digital media company based in New York that focuses on animals, offering a blend of news, entertainment, and advocacy. It aims to create an online community for animal lovers by providing engaging stories and videos related to animal welfare and activism. Through its content, The Dodo encourages connections between people and animals, promoting care and awareness of various animal-related issues.

All Def

Series A in 2014
All Def is a multi-platform digital media company and entertainment hub that focuses on curating and connecting a new generation of content creators with global audiences. The company embraces multiracial cultural entertainment in various forms, producing original programming related to hip-hop, comedy, poetry, and social justice. It supports artists and cultural influencers, including comics, writers, directors, actors, poets, and musicians, through diverse channels such as a record label, television and film development, and artist management. Additionally, All Def engages in brand partnerships and live events, allowing viewers to experience hip-hop and other cultural expressions in innovative ways.

Wochit

Series B in 2014
Wochit Inc. operates an online video creation platform tailored for publishers, newsrooms, media companies, and brands seeking to enhance audience engagement through social videos. Founded in 2012 and based in Yehud, Israel, the platform provides users with tools to create short-form videos using a real-time, license-cleared media collection. This enables organizations to produce and share videos across various social and digital platforms with ease. Wochit's solutions are designed to be accessible for all businesses, allowing them to develop socially-optimized video content at scale. By facilitating the creation of compelling on-brand videos, Wochit helps brands, nonprofits, and commercial organizations connect with their audiences in innovative ways.

Media Redefined

Seed Round in 2014
Media Redefined was a Social Media Agency that started in January, 2009. It closed down its operations on 18th July, 2012 and sold the domain and digital assets to an undisclosed individual. Some of the brands with which Media Redefined worked extensively include - Samsung, Maruti, Aircel, Micromax, NIIT, NASSCOM, etc. The founders can be contacted at: catchme@praval.com gauravtechie@gmail.com honeytech@gmail.com

The Dodo

Seed Round in 2014
The Dodo is a digital media company based in New York that focuses on animals, offering a blend of news, entertainment, and advocacy. It aims to create an online community for animal lovers by providing engaging stories and videos related to animal welfare and activism. Through its content, The Dodo encourages connections between people and animals, promoting care and awareness of various animal-related issues.

Vidible

Series A in 2014
Vidible is a multi-platform, programmatic video exchange platform for discovering and distributing video content. It is now integrated into ONE by AOL. AOL Platforms enables the world's top marketers and media brands to reach consumers across desktop, mobile, and TV through premium experiences, programmatic buying, and performance-driven campaigns. It is the global partner of choice for leading publishers, advertisers, and agencies seeking to maximize the value of their brands online.

Wochit

Series A in 2013
Wochit Inc. operates an online video creation platform tailored for publishers, newsrooms, media companies, and brands seeking to enhance audience engagement through social videos. Founded in 2012 and based in Yehud, Israel, the platform provides users with tools to create short-form videos using a real-time, license-cleared media collection. This enables organizations to produce and share videos across various social and digital platforms with ease. Wochit's solutions are designed to be accessible for all businesses, allowing them to develop socially-optimized video content at scale. By facilitating the creation of compelling on-brand videos, Wochit helps brands, nonprofits, and commercial organizations connect with their audiences in innovative ways.

Group Nine Media

Series A in 2013
Group Nine Media is a digital media holding company founded in 2016 and headquartered in New York. It operates four prominent brands: The Dodo, which focuses on animal-related content; NowThis, a platform for video news; Thrillist, which covers food, drink, travel, and entertainment; and Seeker, a channel dedicated to science and exploration. With nearly 4 billion video views each month, Group Nine Media targets a young audience, particularly millennials, by providing engaging content designed for social media consumption. The company also offers services such as creative strategy development, branded content, and social storytelling consultation, enhancing its ability to deliver relevant information across various topics.

JW Player

Series B in 2012
JW Player is a video streaming and analytics platform that provides an HTML5 video player for web content and video advertising. The company specializes in creating tools that enable publishers to enhance their visual storytelling and effectively monetize their video content. By using JW Player's technology, video professionals can increase views and audience engagement while maximizing advertising revenue with minimal investment. The platform is designed to accommodate various screens, allowing users to refine their video strategies and reach a wider audience.

PlumTV

Venture Round in 2012
Plum TV is a premium local cable TV network creating original programming for some of the nations most affluent communities. These communities currently include Aspen, Vail, Telluride, Sun Valley, Miami Beach, Martha's Vineyard, Nantucket, and The Hamptons. It's programming is distributed via Comcast, Cablevision, Hulu, and YouTube.

9GAG

Seed Round in 2012
9GAG, Inc. is an online platform and social media website founded in 2008 and based in Mountain View, California. It allows users to share and comment on a wide range of user-generated content, primarily focusing on humor. The platform features categories such as funny pictures, videos, gaming, anime, manga, movies, TV shows, sports, food, memes, and more. 9GAG.TV, a segment of the site, showcases user-generated videos across various themes, including comedy, pranks, and cute moments. The company updates its content daily, providing users with an engaging platform for fun, conversation, and connection.

Parent Media Group

Venture Round in 2012
Parent Media Group Inc. is a company that operates family-oriented websites designed to engage and support parents. Founded in 2005 and based in Charlotte, North Carolina, the company provides a variety of online resources and communities. Its platforms include TheCuteKid.com, which offers opportunities in the entertainment industry, and ParentSociety.com, which guides parents from pregnancy through the teenage years. Additionally, CanvasPeople.com transforms personal photos into artistic creations, while DealsforMommy curates valuable deals and free samples tailored for mothers. Parent Media Group focuses on creating interactive content and fostering community connections, making it a go-to resource for family-centric information and services.

Supernova

Series A in 2012
Supernova (formerly Viddy) is a simple way for anyone to capture, beautify, and share amazing videos with the world. Capture key moments of your life, instantly produce it into a beautiful video, and share it with those who matter most. We've imagined a better way to experience mobile videos: + Instantly create visually stunning clips using our cinematic production packs. + One-click sharing to the social web, including Facebook, Twitter and YouTube. + Meaningful feedback from those who matter most -- friends, family and more. + Realtime video discovery and exploration from a vibrant community. + An endless source of creativity, inspiration and personal expression.

Radiate Media

Series B in 2011
Radiate Media formerly Matchbin, provides software and services that empower local media and businesses to find and capture the audience that matters most. From local news, weather, and traffic information to online and broadcast marketing tools, Radiate Media’s technology and nationwide network allows clients to grow revenue by reaching customers on-air, online, and on the go.

Buddy Media

Series C in 2010
Buddy Media is a provider of social media marketing applications that enable companies to engage with and expand their social network audiences. The company offers a comprehensive social marketing suite that helps brands establish and maintain meaningful relationships with consumers in a digital environment. With its scalable and secure architecture, Buddy Media delivers data-driven customer insights that guide brands from the initial point of contact through to the point of purchase. Headquartered in New York City, Buddy Media also has offices in Asia, London, and San Francisco, serving eight of the world's top ten global advertisers.

Oggifinogi

Series A in 2010
Oggifinogi, Inc. specializes in advertising technology and video platforms, offering innovative player technology and comprehensive campaign analysis. The company focuses on delivering interactive advertisements through advanced rich media technology, enabling clients to enhance their advertising strategies and engage effectively with their audiences. Acquired by Collective in February 2011, Oggifinogi continues to develop solutions that optimize advertising performance and deliver measurable results for its clients.

Panvidea

Series A in 2010
Panvidea, Inc. engages in the on-demand video preparation, processing, and distribution of entertainment and advertising content on various digital platforms. It offers on-demand video encoding and processing solution that allows professional content owners, broadcasters, publishers, and advertising agencies to ingest, view, edit, brand, transcode, and package professional media content for digital network. The company also provides physical media digitization and ingestion, import, and technical consulting services. Its file-base on-demand technologies are applied to enhance and automate various digital media workflows, including content encoding and repurposing; multi-platform delivery; video aggregation, processing, and distribution; and content personalization, localization, and globalization. The company provides its solution to encode digital media elements, manage relevant metadata, edit and transform media for various audiences, and supply content as digital products to various platforms or devices. Panvidea, Inc. was formerly known as mPOINT. The company was founded in 2007 and is headquartered in New York, New York.

Panvidea

Series A in 2008
Panvidea, Inc. engages in the on-demand video preparation, processing, and distribution of entertainment and advertising content on various digital platforms. It offers on-demand video encoding and processing solution that allows professional content owners, broadcasters, publishers, and advertising agencies to ingest, view, edit, brand, transcode, and package professional media content for digital network. The company also provides physical media digitization and ingestion, import, and technical consulting services. Its file-base on-demand technologies are applied to enhance and automate various digital media workflows, including content encoding and repurposing; multi-platform delivery; video aggregation, processing, and distribution; and content personalization, localization, and globalization. The company provides its solution to encode digital media elements, manage relevant metadata, edit and transform media for various audiences, and supply content as digital products to various platforms or devices. Panvidea, Inc. was formerly known as mPOINT. The company was founded in 2007 and is headquartered in New York, New York.

Buddy Media

Series B in 2008
Buddy Media is a provider of social media marketing applications that enable companies to engage with and expand their social network audiences. The company offers a comprehensive social marketing suite that helps brands establish and maintain meaningful relationships with consumers in a digital environment. With its scalable and secure architecture, Buddy Media delivers data-driven customer insights that guide brands from the initial point of contact through to the point of purchase. Headquartered in New York City, Buddy Media also has offices in Asia, London, and San Francisco, serving eight of the world's top ten global advertisers.

HuffPost

Series B in 2007
HuffPost is an online news provider and blog that offers coverage of U.S. politics, entertainment, style, world news, technology, and comedy. It is comprised of 80,000 bloggers and 126 million monthly visitors. In 2012, HuffPost became the first commercially run United States digital media enterprise to win a Pulitzer Prize. It was launched in 2005 and is based in New York, N.Y.

Intent Media Works

Series B in 2007
Intent Media Works provides technology and services for the distribution of licensed digital media content and advertising via the internet and peer-to-peer file trading systems. The company also provides security and various licensing options for digital media files and allows its clients for territory restrictions, expiration dates, variable pricing, and device output selection.

HuffPost

Series A in 2006
HuffPost is an online news provider and blog that offers coverage of U.S. politics, entertainment, style, world news, technology, and comedy. It is comprised of 80,000 bloggers and 126 million monthly visitors. In 2012, HuffPost became the first commercially run United States digital media enterprise to win a Pulitzer Prize. It was launched in 2005 and is based in New York, N.Y.

paidContent

Venture Round in 2006
paidContent is a company that was acquired by Gigaom in 2012.
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