Greycroft is a venture capital firm that specializes in technology start-ups, focusing primarily on the Internet and mobile sectors. With offices in New York and Los Angeles, Greycroft is strategically positioned to support entrepreneurs in these key business hubs. The firm utilizes a vast network of connections within the media and technology industries to help entrepreneurs increase visibility, establish strategic partnerships, and successfully bring their products to market. Since its inception, Greycroft has made over 200 investments totaling more than $1 billion, backing notable companies such as Acorns, App Annie, Bird, and Venmo. Additionally, Greycroft is committed to promoting diversity in the venture capital space, as evidenced by its adoption of the Diversity Term Sheet Rider.
Rembrand is an advertising agency that specializes in a range of marketing services, including brand strategy, campaign management, and social media marketing. The agency focuses on online marketing techniques such as content marketing, display advertising, and newsletter campaigns. Additionally, Rembrand offers services for brand creation, revitalization, design, and experience, as well as employer branding and search engine marketing. In a notable development, Rembrand has also developed a programmatic product placement platform that utilizes generative AI to enhance videos with virtual product placements. This innovative approach allows brands to connect with creators, making virtual placements more scalable and effective in monetizing video content without relying on interruptive ads.
Breef
Venture Round in 2022
Breef is a marketing agency platform that connects brands with boutique agencies to fulfill their digital and creative needs. Founded in New York by George Raptis and Emily Bibb, Breef allows users to post projects and find suitable agencies for various purposes, including digital marketing, web development, paid advertising, branding, creative campaigns, and public relations. The platform streamlines the process of finding and engaging with agencies, enabling clients to save time and resources on their advertising campaigns.
Veritonic
Series A in 2022
Veritonic, Inc. is a marketing analytics company based in New York that specializes in audio research and analytics. Founded in 2015, Veritonic offers a platform designed to measure, compare, and test various audio assets, including music, voiceovers, and jingles, to assess their effectiveness across different audience segments. The platform provides qualitative and quantitative insights into marketing responses, allowing brands, agencies, and publishers to evaluate the return on investment (ROI) of their audio campaigns before, during, and after execution. By leveraging artificial intelligence metrics, Veritonic helps clients optimize their audio marketing strategies, mitigate risks, and enhance consumer engagement through impactful audio experiences.
Mighty Jaxx
Series A in 2022
Mighty Jaxx is an integrated future culture platform that specializes in designing and producing digital and physical collectibles. The company collaborates with renowned artists and global brands, including Netflix, Formula 1, and Hasbro, to create high-quality collectible art figures and toys. Through these partnerships, Mighty Jaxx delivers a diverse range of innovative products, shipping millions of collectibles annually to over 80 countries. The company's focus on exceptional artistry and collaboration positions it as a leader in the collectibles market, appealing to collectors seeking unique and exciting designs.
Loyal Guru
Series A in 2022
Loyal Guru is a Barcelona-based company that specializes in developing a loyalty marketing platform tailored for the food retail sector. Founded in 2015, the company leverages artificial intelligence to analyze consumer behavior in real time, allowing retailers to launch hyper-segmented campaigns, offers, and promotions across both online and offline channels. This approach helps clients enhance their understanding of customer dynamics, facilitating improved category penetration, migration, and loyalty. Loyal Guru's platform provides comprehensive solutions for customer acquisition, supplier engagement, and customer development, making it a valuable resource for cash and carry businesses as well as supermarkets. The company's mission is to transform the interaction between retailers and their customers by streamlining data collection and activation through automated loyalty programs and personalized offers.
Breef
Debt Financing in 2021
Breef is a marketing agency platform that connects brands with boutique agencies to fulfill their digital and creative needs. Founded in New York by George Raptis and Emily Bibb, Breef allows users to post projects and find suitable agencies for various purposes, including digital marketing, web development, paid advertising, branding, creative campaigns, and public relations. The platform streamlines the process of finding and engaging with agencies, enabling clients to save time and resources on their advertising campaigns.
Veritonic
Series A in 2020
Veritonic, Inc. is a marketing analytics company based in New York that specializes in audio research and analytics. Founded in 2015, Veritonic offers a platform designed to measure, compare, and test various audio assets, including music, voiceovers, and jingles, to assess their effectiveness across different audience segments. The platform provides qualitative and quantitative insights into marketing responses, allowing brands, agencies, and publishers to evaluate the return on investment (ROI) of their audio campaigns before, during, and after execution. By leveraging artificial intelligence metrics, Veritonic helps clients optimize their audio marketing strategies, mitigate risks, and enhance consumer engagement through impactful audio experiences.
Metadata
Series A in 2020
Metadata, Inc. operates a demand generation platform designed to enhance inbound marketing and customer acquisition for B2B enterprises. Founded in 2015 and based in San Francisco, California, the platform enables users to automate various marketing functions, such as scheduling campaign amplification and generating detailed profiles for incoming signups. It also allows for the segmentation of prospects by multiple criteria, including industry and job role, thereby facilitating targeted advertising and efficient pipeline generation. By integrating with marketing automation tools, Metadata reduces manual tasks for marketers, allowing them to concentrate on strategic initiatives. The platform's capabilities extend to analyzing historical sales data to identify ideal customer profiles and optimize demand generation efforts for businesses.
Mighty Jaxx
Seed Round in 2020
Mighty Jaxx is an integrated future culture platform that specializes in designing and producing digital and physical collectibles. The company collaborates with renowned artists and global brands, including Netflix, Formula 1, and Hasbro, to create high-quality collectible art figures and toys. Through these partnerships, Mighty Jaxx delivers a diverse range of innovative products, shipping millions of collectibles annually to over 80 countries. The company's focus on exceptional artistry and collaboration positions it as a leader in the collectibles market, appealing to collectors seeking unique and exciting designs.
Loyal Guru
Venture Round in 2020
Loyal Guru is a Barcelona-based company that specializes in developing a loyalty marketing platform tailored for the food retail sector. Founded in 2015, the company leverages artificial intelligence to analyze consumer behavior in real time, allowing retailers to launch hyper-segmented campaigns, offers, and promotions across both online and offline channels. This approach helps clients enhance their understanding of customer dynamics, facilitating improved category penetration, migration, and loyalty. Loyal Guru's platform provides comprehensive solutions for customer acquisition, supplier engagement, and customer development, making it a valuable resource for cash and carry businesses as well as supermarkets. The company's mission is to transform the interaction between retailers and their customers by streamlining data collection and activation through automated loyalty programs and personalized offers.
Heretto
Seed Round in 2019
Heretto is an AI-powered content operations platform that focuses on enhancing customer experiences for companies. It offers a Component Content Management System that facilitates collaboration and dynamic publishing, enabling organizations to transform their content into flexible and manageable data. This structured content approach allows clients to leverage information across various departments, including documentation, customer support, marketing, human resources, and regulatory compliance. By streamlining content creation, management, and distribution, Heretto helps businesses improve their operational efficiency and resolve product issues more effectively.
BZR
Seed Round in 2019
BZR is an online platform that assists e-commerce merchants in enhancing their post-purchase processes. The company focuses on introducing and upselling products by providing targeted offers for complementary items. This system allows merchants to easily earn revenue through referrals, as customers who accept the offers generate automatic payments for the merchants. By streamlining the reconversion experience, BZR helps businesses maximize their sales potential after the initial purchase.
Ceros
Series C in 2019
Ceros is a cloud-based experiential content creation platform that empowers marketers and designers to create rich, interactive content without code or traditional web development.
PebblePost
Series C in 2018
PebblePost is the leading digital-to-direct mail marketing platform. They capture online interest and intent data to send relevant direct mail that activates buying decisions at home and drives conversions everywhere. The company invented Programmatic Direct Mail to help brands convert more shoppers into buyers using advanced targeting, algorithmic optimization, attribution, and quantitative analysis. PebblePost is a venture-backed company based in New York.
Amplero
Series B in 2017
Amplero operates an artificial intelligence-driven platform designed to enhance marketing optimization by identifying valuable audience micro-segments and crafting tailored messages for each. The platform utilizes machine learning and multi-armed bandit experimentation to dynamically test numerous variations, allowing for the adaptive optimization of customer interactions. This approach is particularly beneficial for business-to-consumer marketers in the financial services sector, where creating personalized experiences can be challenging due to regulatory constraints and data management issues. By continually learning customer preferences, Amplero aims to improve conversion rates and foster long-term customer loyalty, addressing the growing demand for personalized marketing in a competitive landscape.
PebblePost
Debt Financing in 2017
PebblePost is the leading digital-to-direct mail marketing platform. They capture online interest and intent data to send relevant direct mail that activates buying decisions at home and drives conversions everywhere. The company invented Programmatic Direct Mail to help brands convert more shoppers into buyers using advanced targeting, algorithmic optimization, attribution, and quantitative analysis. PebblePost is a venture-backed company based in New York.
Clique
Series C in 2017
Recently named to Fast Company’s list for the World's Most Innovative Companies in 2017, Clique is a global media, marketing, and consumer brands company. Through its brands—Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee—CMG combines the power of data science with its expert editorial team to create content and products that millennial women and Gen Z girls crave. CMG’s two key marketing offerings, CMG Studios (an in-house creative agency) and INF Network (representing 55+ top bloggers and influencers), deliver integrated and native advertising programs, all while inspiring consumers to discover and shop. In early 2016, CMG launched its first clothing, shoes, and accessories line exclusively with Target under the Who What Wear brand, and it continues to be a top performer for the mega-retailer.
Button
Series B in 2017
Button, Inc. is a mobile commerce technology company that provides a platform for brands to establish partnerships that enhance commerce. Its offerings include DeepLink Commerce, which extends application functionalities across a network of complementary apps, and the Button SDK, which facilitates cross-application features. The Button API enables developers to foster user engagement through loyalty initiatives and enhances acquisition and re-engagement strategies. Additionally, Button offers tools to model user loyalty, adjust shopping carts at checkout, and optimize mobile partnerships for travel companies. Since its founding in 2014, Button has driven over $3 billion in spending and has raised over $64 million in venture capital, positioning itself as a leader in mobile commerce enablement. The company is headquartered in New York, New York.
Vertical Mass
Series A in 2016
Vertical Mass, Inc. is a data management platform based in Los Angeles that specializes in serving celebrities and companies in the music, entertainment, and sports industries. Founded in 2013, the company offers tools that enable its users to collect, manage, and securely store data about their fans across various digital channels, including social media, websites, mobile applications, e-commerce, and content streaming services. By leveraging this proprietary data, clients can gain deeper insights into their audience, enhance their marketing strategies, and effectively target fans with tailored advertising and content. Additionally, Vertical Mass supports its clients in monetizing their audience data through aggregation, selling, or licensing, thereby helping them increase revenue and improve the effectiveness of media spending.
Ceros
Series B in 2016
Ceros is a cloud-based experiential content creation platform that empowers marketers and designers to create rich, interactive content without code or traditional web development.
Visto
Private Equity Round in 2016
Visto is a technology company focused on enhancing transparency, interoperability, and accountability in digital advertising. Its Visto Enterprise Advertising Hub serves as a vendor-agnostic platform that consolidates the entire ad tech stack into a single, user-friendly interface. This platform enables brands, media companies, and agencies to manage execution partners effectively, optimize advertising spend, measure performance, and leverage analytics to improve operational efficiencies and return on investment. Additionally, Visto's solutions facilitate the unification of the programmatic advertising ecosystem, allowing users to control audience reach and frequency while coordinating messaging across various media channels. Through its offerings, Visto aims to provide clarity and control in data-driven advertising.
Partnerize
Series C in 2016
Partnerize is a leading provider of partnership automation solutions, offering a comprehensive platform designed to facilitate and optimize marketing partnerships. The platform incorporates advanced features such as discovery, recruitment, optimization, payment processing, brand safety, and fraud prevention, all aimed at enhancing transparency and scalability for marketers. By utilizing artificial intelligence, Partnerize enables clients to manage, analyze, and predict the outcomes of their partner marketing efforts, thereby fostering strong relationships and increasing customer acquisition. The company supports clients with a unique in-housing program, allowing them to take control of the entire partnership marketing lifecycle from a single interface. Headquartered in New York City, Partnerize also has offices in Australia, the United Kingdom, Japan, San Francisco, Philadelphia, and Wilkes-Barre.
Metadata
Seed Round in 2016
Metadata, Inc. operates a demand generation platform designed to enhance inbound marketing and customer acquisition for B2B enterprises. Founded in 2015 and based in San Francisco, California, the platform enables users to automate various marketing functions, such as scheduling campaign amplification and generating detailed profiles for incoming signups. It also allows for the segmentation of prospects by multiple criteria, including industry and job role, thereby facilitating targeted advertising and efficient pipeline generation. By integrating with marketing automation tools, Metadata reduces manual tasks for marketers, allowing them to concentrate on strategic initiatives. The platform's capabilities extend to analyzing historical sales data to identify ideal customer profiles and optimize demand generation efforts for businesses.
PebblePost
Series A in 2016
PebblePost is the leading digital-to-direct mail marketing platform. They capture online interest and intent data to send relevant direct mail that activates buying decisions at home and drives conversions everywhere. The company invented Programmatic Direct Mail to help brands convert more shoppers into buyers using advanced targeting, algorithmic optimization, attribution, and quantitative analysis. PebblePost is a venture-backed company based in New York.
Netsertive
Series C in 2015
Netsertive is an intelligent online marketing platform that puts big brand marketing to work for local businesses. The company leverages its proprietary data intelligence engine and deep expertise in the automotive, major appliance, furniture, consumer electronics, IT technology, dental, and eye care categories to deliver unprecedented speed, performance, and value from campaign enablement through execution. Netsertive also offers co-op marketing approval and reimbursement facilitation to its customers. Founded in 2009, the company has a history of rapid growth, a world-class team, and the strength of venture capital funding from top firms RRE Ventures, Harbert Venture Partners, and Greycroft Partners. Netsertive was recently named 2014 Software Company of the Year by North Carolina Technology Association and appeared 9th in the Triangle Business Journal’s Fast 50.
Clique
Series B in 2015
Recently named to Fast Company’s list for the World's Most Innovative Companies in 2017, Clique is a global media, marketing, and consumer brands company. Through its brands—Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee—CMG combines the power of data science with its expert editorial team to create content and products that millennial women and Gen Z girls crave. CMG’s two key marketing offerings, CMG Studios (an in-house creative agency) and INF Network (representing 55+ top bloggers and influencers), deliver integrated and native advertising programs, all while inspiring consumers to discover and shop. In early 2016, CMG launched its first clothing, shoes, and accessories line exclusively with Target under the Who What Wear brand, and it continues to be a top performer for the mega-retailer.
Livefyre
Series D in 2015
Livefyre is a content marketing and engagement platform that enables brands and publishers to integrate user-generated content into their websites and marketing efforts. Founded in 2009, the platform allows marketers to leverage real-time social content, enhancing audience engagement and driving traffic, conversions, and revenue. Livefyre serves over 1,500 prominent brands, including CBS, Cisco Systems, and CNN, by providing tools that facilitate the seamless incorporation of trusted content across various channels, such as websites, advertisements, emails, and digital displays. The company has established significant partnerships with major players like Adobe and Salesforce, positioning itself as a leader in content marketing solutions. Backed by notable investors, Livefyre continues to innovate in the realm of audience engagement and content curation.
Button
Series A in 2015
Button, Inc. is a mobile commerce technology company that provides a platform for brands to establish partnerships that enhance commerce. Its offerings include DeepLink Commerce, which extends application functionalities across a network of complementary apps, and the Button SDK, which facilitates cross-application features. The Button API enables developers to foster user engagement through loyalty initiatives and enhances acquisition and re-engagement strategies. Additionally, Button offers tools to model user loyalty, adjust shopping carts at checkout, and optimize mobile partnerships for travel companies. Since its founding in 2014, Button has driven over $3 billion in spending and has raised over $64 million in venture capital, positioning itself as a leader in mobile commerce enablement. The company is headquartered in New York, New York.
Partnerize
Series B in 2014
Partnerize is a leading provider of partnership automation solutions, offering a comprehensive platform designed to facilitate and optimize marketing partnerships. The platform incorporates advanced features such as discovery, recruitment, optimization, payment processing, brand safety, and fraud prevention, all aimed at enhancing transparency and scalability for marketers. By utilizing artificial intelligence, Partnerize enables clients to manage, analyze, and predict the outcomes of their partner marketing efforts, thereby fostering strong relationships and increasing customer acquisition. The company supports clients with a unique in-housing program, allowing them to take control of the entire partnership marketing lifecycle from a single interface. Headquartered in New York City, Partnerize also has offices in Australia, the United Kingdom, Japan, San Francisco, Philadelphia, and Wilkes-Barre.
Netsertive
Series B in 2014
Netsertive is an intelligent online marketing platform that puts big brand marketing to work for local businesses. The company leverages its proprietary data intelligence engine and deep expertise in the automotive, major appliance, furniture, consumer electronics, IT technology, dental, and eye care categories to deliver unprecedented speed, performance, and value from campaign enablement through execution. Netsertive also offers co-op marketing approval and reimbursement facilitation to its customers. Founded in 2009, the company has a history of rapid growth, a world-class team, and the strength of venture capital funding from top firms RRE Ventures, Harbert Venture Partners, and Greycroft Partners. Netsertive was recently named 2014 Software Company of the Year by North Carolina Technology Association and appeared 9th in the Triangle Business Journal’s Fast 50.
elicit
Series A in 2014
Elicit, Inc. is an internet SaaS software company based in Chicago, Illinois, that specializes in enhancing on-site search functionalities for marketers and retailers. The company's software offers a user-friendly drag-and-drop interface that allows users to customize search results based on various parameters, including context, time, keyword, and location. This capability enables businesses to better align their search results with brand narratives, marketing strategies, and promotional initiatives, ultimately transforming the search box into a valuable branding and conversion tool. Founded in 2011, Elicit aims to empower marketers by providing them with control over one of the most utilized features on their websites.
Ceros
Venture Round in 2014
Ceros is a cloud-based experiential content creation platform that empowers marketers and designers to create rich, interactive content without code or traditional web development.
Fisoc
Venture Round in 2014
fisoc leads the merchant funded loyalty space with its Buzz Points platform. Buzz Points rewards customers for shopping and spending, with even more rewards for spending locally at our network of local merchants. With Buzz Points, Financial Institutions realize substantially increased non-interest fee based income, while providing their users with a next gen loyalty platform on the web and mobile. Local merchants win with dramatically increased revenues. The program is turn-key, and provides valuable data and metrics
Clique
Series A in 2014
Recently named to Fast Company’s list for the World's Most Innovative Companies in 2017, Clique is a global media, marketing, and consumer brands company. Through its brands—Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee—CMG combines the power of data science with its expert editorial team to create content and products that millennial women and Gen Z girls crave. CMG’s two key marketing offerings, CMG Studios (an in-house creative agency) and INF Network (representing 55+ top bloggers and influencers), deliver integrated and native advertising programs, all while inspiring consumers to discover and shop. In early 2016, CMG launched its first clothing, shoes, and accessories line exclusively with Target under the Who What Wear brand, and it continues to be a top performer for the mega-retailer.
Vidible
Series A in 2014
Vidible is a multi-platform, programmatic video exchange platform for discovering and distributing video content. It is now integrated into ONE by AOL. AOL Platforms enables the world's top marketers and media brands to reach consumers across desktop, mobile, and TV through premium experiences, programmatic buying, and performance-driven campaigns. It is the global partner of choice for leading publishers, advertisers, and agencies seeking to maximize the value of their brands online.
Nomi
Series A in 2013
Nomi is an omni-channel marketing platform that assists retailers in enhancing customer engagement and optimizing the return on investment from their marketing and store operations. It effectively analyzes and measures the impact of various marketing initiatives by quantifying visitor traffic generated by campaigns and calculating the lifetime value of newly acquired customers. The platform evaluates store performance by determining how well retailers convert potential customers into actual buyers, identifies underperforming staff, and assesses the impact of training and management investments on customer behavior. Additionally, Nomi provides a comprehensive view of the customer conversion funnel, enabling retailers to anticipate the health of their stores and address operational issues before they affect profitability. Founded in September 2012 and based in New York, Nomi was established by Marc Ferrentino, Corey Capasso, Wesley Barrow, Peter Quintas, and Robert Balousek.
Fisoc
Series D in 2013
fisoc leads the merchant funded loyalty space with its Buzz Points platform. Buzz Points rewards customers for shopping and spending, with even more rewards for spending locally at our network of local merchants. With Buzz Points, Financial Institutions realize substantially increased non-interest fee based income, while providing their users with a next gen loyalty platform on the web and mobile. Local merchants win with dramatically increased revenues. The program is turn-key, and provides valuable data and metrics
TagMan
Venture Round in 2013
TagMan is the most used, most advanced and most proven Tag Management and Marketing Data Platform. As the Global Leader in Enterprise Tag Management, companies use TagMan to master the complexities of web analytics, ecommerce and marketing data, and ePrivacy. With Tagman, clients can efficiently manage and unify tag based technologies to produce one independent stream of clean marketing data from all channels. Enterprise websites across all major industries including Travel & Hospitality, Fashion Apparel, CPG, Consumer Electronics, Financial Services, Pharmaceutical, and Telecom make TagMan the go-to partner for achieving dramatic marketing ROI through effective marketing execution and a clear view of the entire consumer journey. Clients include Travelocity, Virgin Atlantic, Kellogg's, The Body Shop, Air New Zealand, and Vodafone.
Welcome
Series B in 2013
Welcome, a brand under NewsCred, is a leading marketing orchestration platform designed to enhance the efficiency and effectiveness of marketing teams. It enables ambitious brands to align their efforts seamlessly, simplify execution, and achieve measurable outcomes. Welcome addresses the complexities of modern marketing by providing a scalable solution that accommodates large teams and integrates with various marketing technology tools. The platform empowers marketers to collaborate effectively, plan and manage campaigns, and elevate overall performance, making it a preferred choice for many of the world's top brands.
Nomi
Seed Round in 2013
Nomi is an omni-channel marketing platform that assists retailers in enhancing customer engagement and optimizing the return on investment from their marketing and store operations. It effectively analyzes and measures the impact of various marketing initiatives by quantifying visitor traffic generated by campaigns and calculating the lifetime value of newly acquired customers. The platform evaluates store performance by determining how well retailers convert potential customers into actual buyers, identifies underperforming staff, and assesses the impact of training and management investments on customer behavior. Additionally, Nomi provides a comprehensive view of the customer conversion funnel, enabling retailers to anticipate the health of their stores and address operational issues before they affect profitability. Founded in September 2012 and based in New York, Nomi was established by Marc Ferrentino, Corey Capasso, Wesley Barrow, Peter Quintas, and Robert Balousek.
Livefyre
Series C in 2013
Livefyre is a content marketing and engagement platform that enables brands and publishers to integrate user-generated content into their websites and marketing efforts. Founded in 2009, the platform allows marketers to leverage real-time social content, enhancing audience engagement and driving traffic, conversions, and revenue. Livefyre serves over 1,500 prominent brands, including CBS, Cisco Systems, and CNN, by providing tools that facilitate the seamless incorporation of trusted content across various channels, such as websites, advertisements, emails, and digital displays. The company has established significant partnerships with major players like Adobe and Salesforce, positioning itself as a leader in content marketing solutions. Backed by notable investors, Livefyre continues to innovate in the realm of audience engagement and content curation.
Group Nine Media
Series A in 2013
Group Nine Media is a digital media holding company founded in 2016 and headquartered in New York. It operates four prominent brands: The Dodo, which focuses on animal-related content; NowThis, a platform for video news; Thrillist, which covers food, drink, travel, and entertainment; and Seeker, a channel dedicated to science and exploration. With nearly 4 billion video views each month, Group Nine Media targets a young audience, particularly millennials, by providing engaging content designed for social media consumption. The company also offers services such as creative strategy development, branded content, and social storytelling consultation, enhancing its ability to deliver relevant information across various topics.
Maker Studios
Series C in 2012
Maker Studios, Inc. is a media company based in Los Angeles, California, that specializes in empowering artists to create, distribute, and monetize original content on YouTube. Founded in 2009, the company serves as a next-generation, talent-first media network, hosting a variety of prominent digital stars and popular content creators. Maker Studios provides comprehensive services to its partners, including development, production, promotion, distribution, sales, and marketing, making it a unique player in the digital media landscape. As a subsidiary of The Walt Disney Company, Maker Studios continues to influence the online video space by fostering creativity and collaboration among its diverse roster of talent.
Fisoc
Series C in 2012
fisoc leads the merchant funded loyalty space with its Buzz Points platform. Buzz Points rewards customers for shopping and spending, with even more rewards for spending locally at our network of local merchants. With Buzz Points, Financial Institutions realize substantially increased non-interest fee based income, while providing their users with a next gen loyalty platform on the web and mobile. Local merchants win with dramatically increased revenues. The program is turn-key, and provides valuable data and metrics
AwesomenessTV
Series A in 2012
AwesomenessTV is a multi-platform media company based in Santa Monica, California, specializing in original programming aimed at the global Gen Z audience. It operates as a subsidiary of Viacom International Inc. and is owned by DreamWorks Animation and Hearst Corporation, which holds a 25 percent stake. The company's offerings include AwesomenessTV, a prominent destination for youth-oriented content; the ATV Network, a community-based multi-channel network with over 90,000 channels; and Big Frame, a talent management firm focused on influencers. Additionally, AwesomenessTV encompasses DreamWorksTV, Awestruck, Awesomeness Films, Wildness, as well as divisions dedicated to consumer products, music, and branded entertainment. Founded by Brian Robbins and Joe Davola, AwesomenessTV has established itself as a significant player in the digital media landscape.
33Across
Series C in 2012
33Across Inc. is a New York-based company that operates a social sharing and content discovery platform designed to enhance programmatic advertising in a cookieless environment. Founded in 2007, the company provides innovative marketing technologies such as SocialDNA Targeting, which helps clients identify and engage with social networks related to their brands. Its offerings include the BRAND GRAPH, which predicts consumer behavior to deliver brand and direct response ROI, Social Personas for real-time audience insights, and the Real Platform, which ensures the quality of ads by verifying viewability and mitigating fraudulent traffic. 33Across aims to empower marketers by helping them identify high-potential prospects connected to existing customers and brand loyalists. The company also has offices in San Francisco, Sunnyvale, Salt Lake City, and Chicago, further extending its reach in the advertising ecosystem.
Partnerize
Series A in 2012
Partnerize is a leading provider of partnership automation solutions, offering a comprehensive platform designed to facilitate and optimize marketing partnerships. The platform incorporates advanced features such as discovery, recruitment, optimization, payment processing, brand safety, and fraud prevention, all aimed at enhancing transparency and scalability for marketers. By utilizing artificial intelligence, Partnerize enables clients to manage, analyze, and predict the outcomes of their partner marketing efforts, thereby fostering strong relationships and increasing customer acquisition. The company supports clients with a unique in-housing program, allowing them to take control of the entire partnership marketing lifecycle from a single interface. Headquartered in New York City, Partnerize also has offices in Australia, the United Kingdom, Japan, San Francisco, Philadelphia, and Wilkes-Barre.
Fisoc
Venture Round in 2012
fisoc leads the merchant funded loyalty space with its Buzz Points platform. Buzz Points rewards customers for shopping and spending, with even more rewards for spending locally at our network of local merchants. With Buzz Points, Financial Institutions realize substantially increased non-interest fee based income, while providing their users with a next gen loyalty platform on the web and mobile. Local merchants win with dramatically increased revenues. The program is turn-key, and provides valuable data and metrics
Clique
Seed Round in 2012
Recently named to Fast Company’s list for the World's Most Innovative Companies in 2017, Clique is a global media, marketing, and consumer brands company. Through its brands—Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee—CMG combines the power of data science with its expert editorial team to create content and products that millennial women and Gen Z girls crave. CMG’s two key marketing offerings, CMG Studios (an in-house creative agency) and INF Network (representing 55+ top bloggers and influencers), deliver integrated and native advertising programs, all while inspiring consumers to discover and shop. In early 2016, CMG launched its first clothing, shoes, and accessories line exclusively with Target under the Who What Wear brand, and it continues to be a top performer for the mega-retailer.
elicit
Series A in 2012
Elicit, Inc. is an internet SaaS software company based in Chicago, Illinois, that specializes in enhancing on-site search functionalities for marketers and retailers. The company's software offers a user-friendly drag-and-drop interface that allows users to customize search results based on various parameters, including context, time, keyword, and location. This capability enables businesses to better align their search results with brand narratives, marketing strategies, and promotional initiatives, ultimately transforming the search box into a valuable branding and conversion tool. Founded in 2011, Elicit aims to empower marketers by providing them with control over one of the most utilized features on their websites.
Media Armor
Series A in 2012
Media Armor specializes in mobile advertising analytics, facilitating interactions between consumers and brands. The company offers tools that enable multi-channel marketers to deliver relevant display advertising across various devices, including desktops, tablets, and smartphones. By creating detailed profiles of consumer actions, Media Armor helps marketers understand and predict consumer behavior, enhancing the effectiveness of their advertising strategies. Their approach includes tracking activities back to all points of sale, such as in-store and catalog purchases, allowing for a comprehensive view of return on advertising spend. This integration of digital and offline marketing efforts provides measurable outcomes and improves decision-making for advertisers.
Parent Media Group
Venture Round in 2012
Parent Media Group Inc. is a company that operates family-oriented websites designed to engage and support parents. Founded in 2005 and based in Charlotte, North Carolina, the company provides a variety of online resources and communities. Its platforms include TheCuteKid.com, which offers opportunities in the entertainment industry, and ParentSociety.com, which guides parents from pregnancy through the teenage years. Additionally, CanvasPeople.com transforms personal photos into artistic creations, while DealsforMommy curates valuable deals and free samples tailored for mothers. Parent Media Group focuses on creating interactive content and fostering community connections, making it a go-to resource for family-centric information and services.
Radiate Media
Series B in 2011
Radiate Media formerly Matchbin, provides software and services that empower local media and businesses to find and capture the audience that matters most. From local news, weather, and traffic information to online and broadcast marketing tools, Radiate Media’s technology and nationwide network allows clients to grow revenue by reaching customers on-air, online, and on the go.
TagMan
Series B in 2011
TagMan is the most used, most advanced and most proven Tag Management and Marketing Data Platform. As the Global Leader in Enterprise Tag Management, companies use TagMan to master the complexities of web analytics, ecommerce and marketing data, and ePrivacy. With Tagman, clients can efficiently manage and unify tag based technologies to produce one independent stream of clean marketing data from all channels. Enterprise websites across all major industries including Travel & Hospitality, Fashion Apparel, CPG, Consumer Electronics, Financial Services, Pharmaceutical, and Telecom make TagMan the go-to partner for achieving dramatic marketing ROI through effective marketing execution and a clear view of the entire consumer journey. Clients include Travelocity, Virgin Atlantic, Kellogg's, The Body Shop, Air New Zealand, and Vodafone.
Livefyre
Series B in 2011
Livefyre is a content marketing and engagement platform that enables brands and publishers to integrate user-generated content into their websites and marketing efforts. Founded in 2009, the platform allows marketers to leverage real-time social content, enhancing audience engagement and driving traffic, conversions, and revenue. Livefyre serves over 1,500 prominent brands, including CBS, Cisco Systems, and CNN, by providing tools that facilitate the seamless incorporation of trusted content across various channels, such as websites, advertisements, emails, and digital displays. The company has established significant partnerships with major players like Adobe and Salesforce, positioning itself as a leader in content marketing solutions. Backed by notable investors, Livefyre continues to innovate in the realm of audience engagement and content curation.
PrecisionDemand
Series C in 2011
PrecisionDemand, formerly Lucid Commerce, is an early stage company and television media agency based in Seattle and New York. PrecisionDemand applies sophisticated analytic techniques to cost-efficiently target more impressions on advertisers' best prospects. Using their cutting-edge technology platform, PrecisionDemand is able to precision-target the TV audience and quantify the impact these targeted impressions are having on sales. This targeting leverages many hundreds of individual and household demographic and behavioral attributes. Through their revolutionary Buyometric targeting system, PrecisionDemand has been able to decrease their clients' cost-per-sale by over 25% while predicting sales volumes through multiple channels with over 95% accuracy. The PrecisionDemand team is made up of industry leading experts in media, technology, and data mining.
Maker Studios
Series B in 2011
Maker Studios, Inc. is a media company based in Los Angeles, California, that specializes in empowering artists to create, distribute, and monetize original content on YouTube. Founded in 2009, the company serves as a next-generation, talent-first media network, hosting a variety of prominent digital stars and popular content creators. Maker Studios provides comprehensive services to its partners, including development, production, promotion, distribution, sales, and marketing, making it a unique player in the digital media landscape. As a subsidiary of The Walt Disney Company, Maker Studios continues to influence the online video space by fostering creativity and collaboration among its diverse roster of talent.
TagMan
Series A in 2011
TagMan is the most used, most advanced and most proven Tag Management and Marketing Data Platform. As the Global Leader in Enterprise Tag Management, companies use TagMan to master the complexities of web analytics, ecommerce and marketing data, and ePrivacy. With Tagman, clients can efficiently manage and unify tag based technologies to produce one independent stream of clean marketing data from all channels. Enterprise websites across all major industries including Travel & Hospitality, Fashion Apparel, CPG, Consumer Electronics, Financial Services, Pharmaceutical, and Telecom make TagMan the go-to partner for achieving dramatic marketing ROI through effective marketing execution and a clear view of the entire consumer journey. Clients include Travelocity, Virgin Atlantic, Kellogg's, The Body Shop, Air New Zealand, and Vodafone.
Netsertive
Series A in 2010
Netsertive is an intelligent online marketing platform that puts big brand marketing to work for local businesses. The company leverages its proprietary data intelligence engine and deep expertise in the automotive, major appliance, furniture, consumer electronics, IT technology, dental, and eye care categories to deliver unprecedented speed, performance, and value from campaign enablement through execution. Netsertive also offers co-op marketing approval and reimbursement facilitation to its customers. Founded in 2009, the company has a history of rapid growth, a world-class team, and the strength of venture capital funding from top firms RRE Ventures, Harbert Venture Partners, and Greycroft Partners. Netsertive was recently named 2014 Software Company of the Year by North Carolina Technology Association and appeared 9th in the Triangle Business Journal’s Fast 50.
Maker Studios
Series A in 2010
Maker Studios, Inc. is a media company based in Los Angeles, California, that specializes in empowering artists to create, distribute, and monetize original content on YouTube. Founded in 2009, the company serves as a next-generation, talent-first media network, hosting a variety of prominent digital stars and popular content creators. Maker Studios provides comprehensive services to its partners, including development, production, promotion, distribution, sales, and marketing, making it a unique player in the digital media landscape. As a subsidiary of The Walt Disney Company, Maker Studios continues to influence the online video space by fostering creativity and collaboration among its diverse roster of talent.
Extreme Reach
Series B in 2010
Extreme Reach is revolutionizing the business aspects of content production and creative asset management for the media, entertainment and advertising ecosystem. In addition to being the leader in commercial Talent & Rights management and the 3rd largest EOR in the US, ER has transformed the way advertisers control the deployment of their creative and how the media sources those ads to execute campaigns. The company’s creative asset workflow platform, AdBridge™, is built upon a decade of innovation and integrates all the paths and processes required by today’s complex media landscape. The company proudly serves the best and biggest brands, studios, agencies, production companies, media destinations, performers and rights owners. With over 200,000 platform users, $2 billion in payroll annually and nearly four million creative assets in its care, ER frees content producers and the teams involved in ad campaign execution from the mundane so they can make magic happen.
Adly
Series B in 2010
Adly Inc. is a digital marketing software and services company that specializes in connecting brands and agencies with influencers and celebrities to enhance audience engagement and drive sales. Founded in 2009 and headquartered in Beverly Hills, California, Adly offers a suite of tools focused on data-driven audience targeting, in-stream social advertising, and real-time event strategies that generate actionable insights and earned media. The company supports over 150 major brands, including Visa, Toyota, and Microsoft, by providing services such as strategic planning, campaign execution, and performance monitoring. Its offerings include AudienceIQ, which optimizes audience matching for sponsored posts, and Campaign Builder, a program designed to surpass traditional advertising methods. Adly has successfully facilitated more than 25,000 celebrity-driven campaigns, making it a prominent player in the digital marketing landscape.
PrecisionDemand
Series B in 2010
PrecisionDemand, formerly Lucid Commerce, is an early stage company and television media agency based in Seattle and New York. PrecisionDemand applies sophisticated analytic techniques to cost-efficiently target more impressions on advertisers' best prospects. Using their cutting-edge technology platform, PrecisionDemand is able to precision-target the TV audience and quantify the impact these targeted impressions are having on sales. This targeting leverages many hundreds of individual and household demographic and behavioral attributes. Through their revolutionary Buyometric targeting system, PrecisionDemand has been able to decrease their clients' cost-per-sale by over 25% while predicting sales volumes through multiple channels with over 95% accuracy. The PrecisionDemand team is made up of industry leading experts in media, technology, and data mining.
Vizu Corporation
Venture Round in 2009
Vizu Corporation provides the first real-time, enterprise technology platform that allows advertisers and their partners in the digital media ecosystem to collaborate around optimizing Brand Lift metrics, moving their target audience through the purchase funnel from building awareness to creating intent and preference. The Vizu Brand Advertising Effectiveness platform supports the real-time measurement and optimization of all key processes in the advertising lifecycle, from audience profiling to campaign measurement, and includes solutions that can be used stand-alone or in conjunction to drive brand advertising effectiveness. By bringing the same metrics used to measure advertising effectiveness in the offline world to online advertising, and making them available in real-time, Vizu is providing the catalyst needed to make digital the medium of choice for brand-building. For more information about Vizu, please visit www.brandlift.com.
Extreme Reach
Series A in 2009
Extreme Reach is revolutionizing the business aspects of content production and creative asset management for the media, entertainment and advertising ecosystem. In addition to being the leader in commercial Talent & Rights management and the 3rd largest EOR in the US, ER has transformed the way advertisers control the deployment of their creative and how the media sources those ads to execute campaigns. The company’s creative asset workflow platform, AdBridge™, is built upon a decade of innovation and integrates all the paths and processes required by today’s complex media landscape. The company proudly serves the best and biggest brands, studios, agencies, production companies, media destinations, performers and rights owners. With over 200,000 platform users, $2 billion in payroll annually and nearly four million creative assets in its care, ER frees content producers and the teams involved in ad campaign execution from the mundane so they can make magic happen.
WideOrbit
Series D in 2008
WideOrbit Inc. provides an advertising management platform that serves broadcast television, cable networks, and radio stations. Founded in 1999 and headquartered in San Francisco, the company offers a suite of solutions including WO Traffic for managing advertisement sales, WO Programmatic TV for enhancing local station revenue, and WO Analytics for generating insights from broadcast traffic data. Additionally, WideOrbit provides WO Digital Hub to streamline the advertisement sales cycle, WO Streaming for monetizing digital audio content, and WO Programmatic Digital to facilitate programmatic sales across various media. The company's technology is utilized by over 6,000 clients, including major networks like ABC/Disney and NBC Universal, and it manages a significant portion of annual advertising spending in the industry. WideOrbit's services also encompass consulting and training, ensuring clients can effectively leverage their platform to optimize revenue across traditional and digital channels.
Sportgenic
Series B in 2008
Sportgenic (formerly Active Athlete, Inc.) is an online media and technology company that represents the buying power of millions of sport enthusiasts looking for people, products and information to fulfill their passion for sport. The company represents a network of highly engaging medium and long tail websites, including specialty sites, training resources, competition sites, social networks, and true enthusiast content sites. Sportgenic connects marketers with these engaged and passionate consumers via proprietary technology, enhanced ad targeting and deep domain expertise for a greater ROI.
Marketbright
Series A in 2008
Marketbright is a provider of an on-demand marketing automation platform designed to enhance marketing efficiency and effectiveness. The company offers several products, including eMarketing Enterprise, which allows businesses to launch new campaigns, messages, and offers on a daily basis while validating their marketing strategies. Another key product, BrightSite, transforms the interaction between prospects and sales and marketing teams during the evaluation process. Additionally, Marketbright features ChannelBright, a tool that facilitates the execution of syndicated campaigns through various channels. This suite of tools positions Marketbright as a valuable resource for organizations seeking to optimize their marketing efforts.
Sportgenic
Series A in 2008
Sportgenic (formerly Active Athlete, Inc.) is an online media and technology company that represents the buying power of millions of sport enthusiasts looking for people, products and information to fulfill their passion for sport. The company represents a network of highly engaging medium and long tail websites, including specialty sites, training resources, competition sites, social networks, and true enthusiast content sites. Sportgenic connects marketers with these engaged and passionate consumers via proprietary technology, enhanced ad targeting and deep domain expertise for a greater ROI.
Ladies Who Launch
Venture Round in 2008
The resource and community for women in business.
DigiSynd
Seed Round in 2008
DigiSynd is a company that offers outsourced packaging, syndication, and marketing solutions designed to maximize the value of digital content for studios and creators. Founded by Oliver Luckett and Rob Maigret, who have a background in online media, DigiSynd combines traditional storytelling techniques with modern digital strategies. The company focuses on engaging online communities and enhancing user experiences through interactivity and user-generated content. Its services encompass online entertainment marketing, production, and syndication, helping clients effectively navigate the digital landscape and reach broader audiences.
WideOrbit
Series C in 2008
WideOrbit Inc. provides an advertising management platform that serves broadcast television, cable networks, and radio stations. Founded in 1999 and headquartered in San Francisco, the company offers a suite of solutions including WO Traffic for managing advertisement sales, WO Programmatic TV for enhancing local station revenue, and WO Analytics for generating insights from broadcast traffic data. Additionally, WideOrbit provides WO Digital Hub to streamline the advertisement sales cycle, WO Streaming for monetizing digital audio content, and WO Programmatic Digital to facilitate programmatic sales across various media. The company's technology is utilized by over 6,000 clients, including major networks like ABC/Disney and NBC Universal, and it manages a significant portion of annual advertising spending in the industry. WideOrbit's services also encompass consulting and training, ensuring clients can effectively leverage their platform to optimize revenue across traditional and digital channels.
Visto
Series A in 2007
Visto is a technology company focused on enhancing transparency, interoperability, and accountability in digital advertising. Its Visto Enterprise Advertising Hub serves as a vendor-agnostic platform that consolidates the entire ad tech stack into a single, user-friendly interface. This platform enables brands, media companies, and agencies to manage execution partners effectively, optimize advertising spend, measure performance, and leverage analytics to improve operational efficiencies and return on investment. Additionally, Visto's solutions facilitate the unification of the programmatic advertising ecosystem, allowing users to control audience reach and frequency while coordinating messaging across various media channels. Through its offerings, Visto aims to provide clarity and control in data-driven advertising.
Vizu Corporation
Series A in 2007
Vizu Corporation provides the first real-time, enterprise technology platform that allows advertisers and their partners in the digital media ecosystem to collaborate around optimizing Brand Lift metrics, moving their target audience through the purchase funnel from building awareness to creating intent and preference. The Vizu Brand Advertising Effectiveness platform supports the real-time measurement and optimization of all key processes in the advertising lifecycle, from audience profiling to campaign measurement, and includes solutions that can be used stand-alone or in conjunction to drive brand advertising effectiveness. By bringing the same metrics used to measure advertising effectiveness in the offline world to online advertising, and making them available in real-time, Vizu is providing the catalyst needed to make digital the medium of choice for brand-building. For more information about Vizu, please visit www.brandlift.com.
Vizu Corporation
Series A in 2005
Vizu Corporation provides the first real-time, enterprise technology platform that allows advertisers and their partners in the digital media ecosystem to collaborate around optimizing Brand Lift metrics, moving their target audience through the purchase funnel from building awareness to creating intent and preference. The Vizu Brand Advertising Effectiveness platform supports the real-time measurement and optimization of all key processes in the advertising lifecycle, from audience profiling to campaign measurement, and includes solutions that can be used stand-alone or in conjunction to drive brand advertising effectiveness. By bringing the same metrics used to measure advertising effectiveness in the offline world to online advertising, and making them available in real-time, Vizu is providing the catalyst needed to make digital the medium of choice for brand-building. For more information about Vizu, please visit www.brandlift.com.
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