Greycroft

Founded in 2006, Greycroft is a venture capital firm based in New York and Los Angeles. With over $1 billion under management, it focuses on early-stage investments in consumer internet, financial technology, healthcare, and enterprise software sectors across the United States. The firm leverages its extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, and bring products to market.

William Agathis

Investor

Brentt Baltimore

Principal

Adam Boutin

Partner

Brian Bustamante-Nicholson

Partner

Nick Crance

Principal

Conor Deveney

Principal

John Elton

Partner

Livi Grant

Investor

Alaina Hartley

Investor

Jen Hilibrand

Investor

Alan Patricof

Chairman and Co-Founder

Dylan Pearce

Partner

Massimo Pennisi

Principal

Carley Phillips

Investor

Katherine Power

Partner

Elaine Russell

Principal

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Partner

Ian Sigalow

Partner

Bryan Subijano

Principal

Mark Terbeek

Partner

Marcie Vu

General Partner

Past deals in Market Research

Alium

Seed Round in 2025
Founded in 2020, Alium is a New York-based company that develops a commercial intelligence platform tailored for sales and marketing teams. This platform leverages data to provide insights into consumer organizations, enabling businesses to make informed decisions and drive revenue growth.

Craft.co

Series B in 2023
Craft is a data and analytics platform that leverages machine learning to create a comprehensive "Source of Truth" on companies and the global economy. By aggregating financial, operational, and human capital data from a multitude of sources, Craft offers detailed sector and company profiles that cater to a wide range of organizations, from startups to large corporations. The platform features tools such as signal alerts, trend analysis, and benchmarking to help users monitor and optimize their supply chains and enterprise ecosystems. Its cloud-based portal is designed to seamlessly integrate into existing workflows, enabling clients to access valuable insights and compare key metrics across various companies worldwide.

Veritonic

Series A in 2022
Veritonic offers a comprehensive audio analytics platform that enables businesses to measure, compare, and optimize the impact of their audio content such as music, videos, voiceovers, jingles, and audio logos. By providing AI-driven metrics and marketing response data, Veritonic helps clients make informed decisions about their audio investments, mitigate risks through optimization, and enhance consumer engagement.

Fetch

Series E in 2022
Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.

Fetch

Series D in 2021
Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.

Veritonic

Series A in 2020
Veritonic offers a comprehensive audio analytics platform that enables businesses to measure, compare, and optimize the impact of their audio content such as music, videos, voiceovers, jingles, and audio logos. By providing AI-driven metrics and marketing response data, Veritonic helps clients make informed decisions about their audio investments, mitigate risks through optimization, and enhance consumer engagement.

Chartable

Seed Round in 2020
Chartable, Inc. is a New York-based company that specializes in podcast analytics and marketing tools aimed at helping creators understand, grow, and monetize their audiences. Founded in 2018, Chartable offers a platform that tracks and analyzes podcasts by providing insights into downloads, engagement, charts, ratings, and reviews. This data is accessible through an intuitive dashboard that consolidates information from various distribution channels. By offering these analytics, Chartable empowers both independent podcasters and major media publishers to better understand their podcasts and those of their competitors, facilitating informed decisions to enhance their reach and effectiveness in the podcasting landscape.

Craft.co

Series A in 2020
Craft is a data and analytics platform that leverages machine learning to create a comprehensive "Source of Truth" on companies and the global economy. By aggregating financial, operational, and human capital data from a multitude of sources, Craft offers detailed sector and company profiles that cater to a wide range of organizations, from startups to large corporations. The platform features tools such as signal alerts, trend analysis, and benchmarking to help users monitor and optimize their supply chains and enterprise ecosystems. Its cloud-based portal is designed to seamlessly integrate into existing workflows, enabling clients to access valuable insights and compare key metrics across various companies worldwide.

Nok Recommerce

Seed Round in 2019
Nok offers a sustainable solution for brands to provide consumers with in-home product tryouts, featuring a delivery service within two hours and no upfront costs. Users can easily purchase or return products through their Nok accounts, facilitating a seamless experience. The service is environmentally friendly and offers partner brands several advantages, such as the ability to attract consumers to try their products before competitors, gather insights into customer perceptions, and optimize marketing strategies with valuable data. Additionally, Nok operates a circular system focused on reverse logistics and multi-channel resale, allowing brands to manage returns effectively and convert them into new revenue streams while maintaining supply chain integrity. This multifaceted approach enhances customer interaction and reduces traditional purchasing barriers, ultimately driving sales and fostering brand loyalty.

Fetch

Venture Round in 2019
Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.

Earnest Research

Series B in 2019
Earnest Research is a data innovation company focused on enhancing the understanding of consumer and business behavior. By collaborating with top-tier data partners, the company converts raw data into valuable insights for business and investment professionals. This transformation enables clients to pose more informed questions, ultimately leading to improved decision-making.

Chartable

Seed Round in 2019
Chartable, Inc. is a New York-based company that specializes in podcast analytics and marketing tools aimed at helping creators understand, grow, and monetize their audiences. Founded in 2018, Chartable offers a platform that tracks and analyzes podcasts by providing insights into downloads, engagement, charts, ratings, and reviews. This data is accessible through an intuitive dashboard that consolidates information from various distribution channels. By offering these analytics, Chartable empowers both independent podcasters and major media publishers to better understand their podcasts and those of their competitors, facilitating informed decisions to enhance their reach and effectiveness in the podcasting landscape.

Fetch

Series A in 2018
Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.

SEMrush

Venture Round in 2018
SEMrush is a SaaS platform offering online visibility management and content marketing solutions. It empowers businesses worldwide to achieve measurable results in digital marketing, with tools covering search, content, social media, and market research. Trusted by over five million professionals, SEMrush integrates seamlessly with Google and other platforms.

Resonate

Series C in 2017
Resonate is a developer of a consumer intelligence platform that equips brands and agencies with deep insights into audience motivations and behaviors. By analyzing various dimensions such as values, lifestyle, and life-stage data, Resonate offers a nuanced understanding of consumer segments. This approach allows clients, including political campaigns, advocacy groups, and major consumer brands, to craft targeted online advertising strategies that resonate with specific human values, such as patriotism, environmentalism, and innovation. By moving beyond traditional demographic targeting, Resonate empowers its clients to engage more effectively with their audiences and enhance customer experiences.

Data.AI

Series E in 2016
Data.ai is a decision-making platform focused on the mobile app economy, offering insights into app performance and competitive market analysis. By combining users' app analytics with a comprehensive understanding of the competitive landscape, Data.ai delivers a 360-degree view of mobile business dynamics. The platform is utilized by over 90 percent of the top 100 app publishers and has supported more than 700,000 apps, with notable clients including Electronic Arts, Google, Microsoft, and Tencent. Data.ai has tracked over 83 billion downloads and generated over $25 billion in gross revenues, establishing itself as an industry leader. The company employs over 300 people and is headquartered in San Francisco, with additional offices in major cities worldwide. Its proprietary mobile performance score (MPS) provides valuable insights that help brands optimize their applications and enhance digital experiences, facilitating growth in the competitive mobile market.

Wedgies

Convertible Note in 2015
Wedgies, Inc. is a company that specializes in providing interactive polling services on the web. Founded in April 2012 and headquartered in Las Vegas, Nevada, Wedgies enables publishers and clients to create and customize polls across various platforms, including social media channels like Facebook, Twitter, and Tumblr, as well as on web pages and blog posts. The company's platform is designed to facilitate real-time data aggregation and user interaction through survey questions, allowing for seamless participation via tablets, mobiles, and desktops. Additionally, Wedgies offers features such as CSS customization, API access, and analytics to enhance the polling experience.

Data.AI

Series D in 2015
Data.ai is a decision-making platform focused on the mobile app economy, offering insights into app performance and competitive market analysis. By combining users' app analytics with a comprehensive understanding of the competitive landscape, Data.ai delivers a 360-degree view of mobile business dynamics. The platform is utilized by over 90 percent of the top 100 app publishers and has supported more than 700,000 apps, with notable clients including Electronic Arts, Google, Microsoft, and Tencent. Data.ai has tracked over 83 billion downloads and generated over $25 billion in gross revenues, establishing itself as an industry leader. The company employs over 300 people and is headquartered in San Francisco, with additional offices in major cities worldwide. Its proprietary mobile performance score (MPS) provides valuable insights that help brands optimize their applications and enhance digital experiences, facilitating growth in the competitive mobile market.

Wedgies

Seed Round in 2014
Wedgies, Inc. is a company that specializes in providing interactive polling services on the web. Founded in April 2012 and headquartered in Las Vegas, Nevada, Wedgies enables publishers and clients to create and customize polls across various platforms, including social media channels like Facebook, Twitter, and Tumblr, as well as on web pages and blog posts. The company's platform is designed to facilitate real-time data aggregation and user interaction through survey questions, allowing for seamless participation via tablets, mobiles, and desktops. Additionally, Wedgies offers features such as CSS customization, API access, and analytics to enhance the polling experience.

Earnest Research

Series A in 2014
Earnest Research is a data innovation company focused on enhancing the understanding of consumer and business behavior. By collaborating with top-tier data partners, the company converts raw data into valuable insights for business and investment professionals. This transformation enables clients to pose more informed questions, ultimately leading to improved decision-making.

Data.AI

Series D in 2014
Data.ai is a decision-making platform focused on the mobile app economy, offering insights into app performance and competitive market analysis. By combining users' app analytics with a comprehensive understanding of the competitive landscape, Data.ai delivers a 360-degree view of mobile business dynamics. The platform is utilized by over 90 percent of the top 100 app publishers and has supported more than 700,000 apps, with notable clients including Electronic Arts, Google, Microsoft, and Tencent. Data.ai has tracked over 83 billion downloads and generated over $25 billion in gross revenues, establishing itself as an industry leader. The company employs over 300 people and is headquartered in San Francisco, with additional offices in major cities worldwide. Its proprietary mobile performance score (MPS) provides valuable insights that help brands optimize their applications and enhance digital experiences, facilitating growth in the competitive mobile market.

Connectivity

Series A in 2014
Connectivity is a leading provider of customer intelligence solutions. It allows businesses of all sizes to identify their best customers, understand customer opinions and recognize their competition. The platform helps businesses identify customer segments, areas of concentration and future growth opportunities. In addition to its focus on direct business solutions, Connectivity offers a software platform through multiple channels, supporting a growing user base of tens of thousands of businesses.

Data.AI

Series C in 2013
Data.ai is a decision-making platform focused on the mobile app economy, offering insights into app performance and competitive market analysis. By combining users' app analytics with a comprehensive understanding of the competitive landscape, Data.ai delivers a 360-degree view of mobile business dynamics. The platform is utilized by over 90 percent of the top 100 app publishers and has supported more than 700,000 apps, with notable clients including Electronic Arts, Google, Microsoft, and Tencent. Data.ai has tracked over 83 billion downloads and generated over $25 billion in gross revenues, establishing itself as an industry leader. The company employs over 300 people and is headquartered in San Francisco, with additional offices in major cities worldwide. Its proprietary mobile performance score (MPS) provides valuable insights that help brands optimize their applications and enhance digital experiences, facilitating growth in the competitive mobile market.

Data.AI

Series B in 2012
Data.ai is a decision-making platform focused on the mobile app economy, offering insights into app performance and competitive market analysis. By combining users' app analytics with a comprehensive understanding of the competitive landscape, Data.ai delivers a 360-degree view of mobile business dynamics. The platform is utilized by over 90 percent of the top 100 app publishers and has supported more than 700,000 apps, with notable clients including Electronic Arts, Google, Microsoft, and Tencent. Data.ai has tracked over 83 billion downloads and generated over $25 billion in gross revenues, establishing itself as an industry leader. The company employs over 300 people and is headquartered in San Francisco, with additional offices in major cities worldwide. Its proprietary mobile performance score (MPS) provides valuable insights that help brands optimize their applications and enhance digital experiences, facilitating growth in the competitive mobile market.

Resonate

Series B in 2012
Resonate is a developer of a consumer intelligence platform that equips brands and agencies with deep insights into audience motivations and behaviors. By analyzing various dimensions such as values, lifestyle, and life-stage data, Resonate offers a nuanced understanding of consumer segments. This approach allows clients, including political campaigns, advocacy groups, and major consumer brands, to craft targeted online advertising strategies that resonate with specific human values, such as patriotism, environmentalism, and innovation. By moving beyond traditional demographic targeting, Resonate empowers its clients to engage more effectively with their audiences and enhance customer experiences.

PrecisionDemand

Series C in 2011
PrecisionDemand is an early-stage company headquartered in Seattle with a presence in New York, specializing in television media agency services. The company employs advanced analytics to efficiently target advertisements towards clients' most promising prospects across various demographic and behavioral attributes. Their proprietary Buyometric targeting system enables precise TV audience targeting, reducing clients' cost-per-sale by over 25% while accurately predicting sales volumes through multiple channels with over 95% accuracy. PrecisionDemand offers comprehensive campaign tracking, analysis, and optimization services, providing clients with valuable insights into marketing effectiveness and operational efficiency.

Resonate

Series A in 2010
Resonate is a developer of a consumer intelligence platform that equips brands and agencies with deep insights into audience motivations and behaviors. By analyzing various dimensions such as values, lifestyle, and life-stage data, Resonate offers a nuanced understanding of consumer segments. This approach allows clients, including political campaigns, advocacy groups, and major consumer brands, to craft targeted online advertising strategies that resonate with specific human values, such as patriotism, environmentalism, and innovation. By moving beyond traditional demographic targeting, Resonate empowers its clients to engage more effectively with their audiences and enhance customer experiences.

Instantly

Series C in 2010
Instantly is a company that specializes in providing online and mobile audience and insights technology tools. It offers an audiences and insights platform that includes online survey panels and mobile surveys, catering to various industries such as automotive, employment, entertainment, finance, food, healthcare, information technology, telecommunications, and travel. By generating market research data, Instantly enables researchers and marketers to gain immediate access to consumer feedback and utilize automated insights tools, facilitating faster and more informed decision-making.

PrecisionDemand

Series B in 2010
PrecisionDemand is an early-stage company headquartered in Seattle with a presence in New York, specializing in television media agency services. The company employs advanced analytics to efficiently target advertisements towards clients' most promising prospects across various demographic and behavioral attributes. Their proprietary Buyometric targeting system enables precise TV audience targeting, reducing clients' cost-per-sale by over 25% while accurately predicting sales volumes through multiple channels with over 95% accuracy. PrecisionDemand offers comprehensive campaign tracking, analysis, and optimization services, providing clients with valuable insights into marketing effectiveness and operational efficiency.

Instantly

Series B in 2009
Instantly is a company that specializes in providing online and mobile audience and insights technology tools. It offers an audiences and insights platform that includes online survey panels and mobile surveys, catering to various industries such as automotive, employment, entertainment, finance, food, healthcare, information technology, telecommunications, and travel. By generating market research data, Instantly enables researchers and marketers to gain immediate access to consumer feedback and utilize automated insights tools, facilitating faster and more informed decision-making.
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