Greycroft

Greycroft is a venture capital firm that specializes in technology start-ups, focusing primarily on the Internet and mobile sectors. With offices in New York and Los Angeles, Greycroft is strategically positioned to support entrepreneurs in these key business hubs. The firm utilizes a vast network of connections within the media and technology industries to help entrepreneurs increase visibility, establish strategic partnerships, and successfully bring their products to market. Since its inception, Greycroft has made over 200 investments totaling more than $1 billion, backing notable companies such as Acorns, App Annie, Bird, and Venmo. Additionally, Greycroft is committed to promoting diversity in the venture capital space, as evidenced by its adoption of the Diversity Term Sheet Rider.

Brentt Baltimore

Principal

Teddy Citrin

Principal and Board Partner

Stewart Easterby

Operating Partner

John Elton

Partner

Jon Goldman

Board Partner

Sharla Grass

Principal

Thabet Mahayni

Growth Investor

Alan Patricof

Chairman and Co-Founder

Dylan Pearce

Partner

Massimo Pennisi

Principal

Elaine Russell

Principal and Co-lead for Albertsons Fund

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Founding Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Will Szczerbiak

Partner

Mark Terbeek

Partner

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in Machine Learning

Guidewheel

Series B in 2024
Guidewheel is a developer of an AI-powered factory operations platform that helps manufacturers enhance productivity and profitability across their operations. The platform utilizes a non-intrusive approach, similar to a smartwatch, to monitor machines by analyzing their electrical signals. This allows for real-time insights into machine performance, including operational speed, activity status, and early detection of potential issues. With the integration of additional sensors, Guidewheel’s technology offers increasing value related to profitability and sustainability. Founded at Stanford University, Guidewheel has already made strides with hundreds of manufacturers, achieving an average runtime improvement of 40%. The company aims to become the leading real-time intelligence platform for the world’s factories, contributing significantly to operational efficiency and addressing climate change challenges.

Contextual AI

Series A in 2024
Contextual AI offers a pioneering approach to generative AI for the workplace.

Coactive AI

Series B in 2024
Coactive AI is a machine learning platform focused on transforming unstructured image and video data into actionable insights. By providing an application programming interface, the company empowers data practitioners and teams to effectively utilize visual data alongside conventional big data tools. Coactive AI employs advanced techniques in data-centric artificial intelligence to enhance the usability of visual data, allowing analysts to derive meaningful insights quickly and efficiently. The platform aims to simplify the challenges associated with managing unstructured data, making it accessible and valuable for data-driven decision-making.

Reken

Seed Round in 2024
Reken is an AI and cybersecurity company established in 2024 and headquartered in San Francisco, California. The firm focuses on developing an innovative platform designed to address threats posed by generative artificial intelligence, including deepfake social engineering and automated fraud. Reken's approach combines a layered defense strategy with elements of zero trust, allowing for comprehensive technological analysis of content to help users effectively identify malicious activities. By creating a new category of AI products, Reken aims to enhance security measures against evolving AI-enabled threats.

Nurdle AI

Venture Round in 2023
87% of AI projects never make it to production. Whether it’s because they are inaccurate, hallucinate, don’t work in real-world contexts, misunderstand real people or that they’re stuck before they start because of the “cold-start problem”, the issue comes down to not enough high-quality use-case specific, privacy-compliant labeled data for training. But real-world human-labeled data is expensive and requires a lot of data science labor – and synthetic data is so low-quality and unrelated to the model’s actual use-case that it doesn’t improve performance much. Nurdle can help. By using real-world human-labeled kernel datasets built for specific use-cases, we produce enhanced synthetic datasets that perform almost as well as human-labeled at the speed and price of synthetic datasets. Contact us for a free data gap analysis showing you what kind of data you’re missing and how much you need for your performance target. Nurdle AI uses real-world custom use case datasets to generate synthetic datasets for accurate LLMs.

Vera

Pre Seed Round in 2023
Vera develops an assessment platform to identify and address risks in artificial intelligence and machine learning models. It engages key stakeholders across teams to create data-driven assessments and use data science tools to investigate AI and ML models, helping organizations navigate through uncertainty and protecting companies and individuals from risky artificial intelligence systems.

Plastic Labs

Pre Seed Round in 2023
User context management & metacognition for large language model applications.

Contextual AI

Seed Round in 2023
Contextual AI offers a pioneering approach to generative AI for the workplace.

Groundlight

Seed Round in 2023
Groundlight is a technology company that simplifies the implementation of computer vision and machine learning for developers. By providing straightforward English language instructions and a minimal amount of code, Groundlight enables users to programmatically interpret photos. The company's innovative escalation technology enhances the accuracy of results by forwarding low-confidence outcomes to more advanced machine learning systems and human experts. This approach eliminates the need for extensive data gathering and training, allowing users to quickly develop functional models within minutes. Groundlight's solutions aim to improve the way machines understand and interact with the visual world.

Frame AI (acquired by HubSpot)

Series B in 2022
Frame AI is a Streaming AI Platform based on the premier implementation of a STAG architecture. Frame AI enables enterprises to turn dormant unstructured data into a competitive advantage, by continuously surfacing opportunities to increase customer value and decrease operational costs.

Prezent AI

Series A in 2022
Prezent AI operates an AI-driven platform designed to enhance communication productivity for teams and leaders. The platform leverages machine learning to automate the creation of business presentations, allowing users to produce well-structured, personalized, and branded content efficiently. By focusing on audience empathy and business understanding, Prezent AI enables employees to save time and significantly improve their productivity in communication tasks.

Wallaroo

Series A in 2022
Wallaroo is a cloud-based platform designed to streamline the deployment of machine learning applications, particularly in last-mile scenarios. It offers a simple, secure, and scalable solution for processing large volumes of data in real-time. The platform addresses infrastructure challenges, allowing for rapid iteration and testing while remaining agnostic to various infrastructures and scales. This capability enables data engineers and architects to enhance applications in areas such as outpatient monitoring, real-time bidding, and risk profiling. By simplifying the deployment process, Wallaroo helps organizations turn data into actionable business results more efficiently and cost-effectively.

Pryon

Funding Round in 2021
Pryon Inc. is an artificial intelligence company based in Raleigh, North Carolina, that focuses on enhancing enterprise knowledge management. Founded in 2017 by Igor Jablokov, Pryon develops an augmented intelligence platform that combines human and machine capabilities to streamline access to information across various channels and sources. The platform employs natural language processing and automated machine learning to transform unstructured data into actionable insights, thereby boosting productivity and decision-making accuracy. By utilizing a no-code approach, Pryon enables organizations to quickly harness the value of their information assets without disrupting existing operations. The company's solutions aim to simplify AI adoption, reduce complexity, and lower costs for businesses seeking to improve their workflows and knowledge utilization.

AmplifAI

Series A in 2021
AmplifAI operates an AI-driven performance enablement platform designed to enhance employee effectiveness through data-driven insights. Founded to create a supportive environment for success, the company focuses on monitoring and identifying best practices as well as micro-learnings that drive performance. Its platform leverages artificial intelligence to deliver tailored coaching and development plans for employees, helping managers support their teams more effectively. As organizations increasingly adopt hybrid work models, AmplifAI's solutions aim to improve workforce quality and make the work experience more engaging and enjoyable.

Lenna.ai

Series B in 2021
Lenna.ai is an AI company that specializes in providing Chatbot and Omni-channel Platform for individual and enterprise business purpose. Established in 2017, Lenna.ai has been trusted by major corporation in various industries in Indonesia

ClosedLoop

Series B in 2021
ClosedLoop is a data science platform designed specifically for the healthcare sector, enabling organizations to leverage artificial intelligence to enhance patient outcomes and reduce costs. The platform features an extensive library of healthcare-specific model templates and offers an intuitive machine learning interface. This allows healthcare providers to develop customized predictive and prescriptive models tailored to their unique populations. ClosedLoop's Explainable AI technology supports clinical excellence and operational efficiency while facilitating value-based contracts and revenue enhancement. Recognized for its contributions to healthcare AI, ClosedLoop has won the CMS AI Health Outcomes Challenge and received accolades as Best in KLAS for Healthcare AI: Data Science Solutions in both 2022 and 2023. The company is headquartered in Austin, Texas.

Guidewheel

Series A in 2021
Guidewheel is a developer of an AI-powered factory operations platform that helps manufacturers enhance productivity and profitability across their operations. The platform utilizes a non-intrusive approach, similar to a smartwatch, to monitor machines by analyzing their electrical signals. This allows for real-time insights into machine performance, including operational speed, activity status, and early detection of potential issues. With the integration of additional sensors, Guidewheel’s technology offers increasing value related to profitability and sustainability. Founded at Stanford University, Guidewheel has already made strides with hundreds of manufacturers, achieving an average runtime improvement of 40%. The company aims to become the leading real-time intelligence platform for the world’s factories, contributing significantly to operational efficiency and addressing climate change challenges.

Mapped

Seed Round in 2021
Mapped is an independent data layer focused on commercial real estate, providing an artificial intelligence-powered platform that automates the discovery, extraction, and normalization of data from various sources, including building systems, sensors, and vendor APIs. The platform simplifies the integration of disparate data into a single, standardized API, effectively breaking down enterprise data silos. By enabling building owners, operators, and service providers to access and utilize real-time data from legacy systems and devices, Mapped empowers users to unlock the value of their data and drive significant improvements in business operations. Its approach facilitates the digitization of commercial and industrial environments, allowing teams to quickly access normalized live data and enhance decision-making processes.

Gorgias

Series B in 2020
Gorgias is a customer service platform tailored for ecommerce businesses, aimed at enhancing customer interactions through advanced automation and AI features. Established in 2015, Gorgias has expanded from a small team to over 250 employees across eight international offices. The platform allows online stores to manage customer support seamlessly across various channels, including email, voice, SMS, live chat, and social media. By utilizing machine learning, Gorgias helps merchants streamline their customer support processes, offering tools that suggest solutions and create templates for efficient communication. Serving more than 12,000 merchants, including well-known brands like Steve Madden and Glossier, Gorgias stands out as a certified B Corporation, committed to sustainable and equitable workplace practices.

ClosedLoop

Series A in 2020
ClosedLoop is a data science platform designed specifically for the healthcare sector, enabling organizations to leverage artificial intelligence to enhance patient outcomes and reduce costs. The platform features an extensive library of healthcare-specific model templates and offers an intuitive machine learning interface. This allows healthcare providers to develop customized predictive and prescriptive models tailored to their unique populations. ClosedLoop's Explainable AI technology supports clinical excellence and operational efficiency while facilitating value-based contracts and revenue enhancement. Recognized for its contributions to healthcare AI, ClosedLoop has won the CMS AI Health Outcomes Challenge and received accolades as Best in KLAS for Healthcare AI: Data Science Solutions in both 2022 and 2023. The company is headquartered in Austin, Texas.

Frame AI (acquired by HubSpot)

Series A in 2020
Frame AI is a Streaming AI Platform based on the premier implementation of a STAG architecture. Frame AI enables enterprises to turn dormant unstructured data into a competitive advantage, by continuously surfacing opportunities to increase customer value and decrease operational costs.

Mapped

Seed Round in 2020
Mapped is an independent data layer focused on commercial real estate, providing an artificial intelligence-powered platform that automates the discovery, extraction, and normalization of data from various sources, including building systems, sensors, and vendor APIs. The platform simplifies the integration of disparate data into a single, standardized API, effectively breaking down enterprise data silos. By enabling building owners, operators, and service providers to access and utilize real-time data from legacy systems and devices, Mapped empowers users to unlock the value of their data and drive significant improvements in business operations. Its approach facilitates the digitization of commercial and industrial environments, allowing teams to quickly access normalized live data and enhance decision-making processes.

Optimus Ride

Series B in 2019
Optimus Ride is a self-driving vehicle company located in Boston, Massachusetts, specializing in the development of technologies aimed at creating efficient, sustainable, and equitable mobility systems. As a spinoff from MIT, the company leverages over 30 years of interdisciplinary research in self-driving technologies, electric vehicles, and mobility-on-demand systems. Its team possesses extensive industrial and entrepreneurial expertise, encompassing areas such as manufacturing robots, urban design, and shared vehicle fleet management. Optimus Ride focuses on implementing self-driving technology in geofenced environments, utilizing advancements in sensor fusion, mapping, computer vision, and machine learning. This enables a wide range of transportation solutions, from commercial vessel operations to various transit options.

CyberFortress

Seed Round in 2019
CyberFortress is building a new way to protect online revenue. They are building a new kind of online business interruption policy designed for small business. Narrowly-focused and parametric in nature, this policy will begin paying out within 24 hours of a cyber incident - providing valuable cash-on-hand to help their customers weather the immediate storm. They are building a machine that continuously collects the evidence of technology choices ecommerce businesses make - thousands of features per domain - and makes sense of this noise via machine learning. They believe that it is these behavioral vectors over time (not a point-in-time snapshot of a business's technology footprint) that best proxy cyber risk. They then use this prediction to determine pricing and generate a risk score that any business owner can use to lower their risk of downtime.

Unbabel

Series C in 2019
Unbabel Inc. specializes in providing online translation services that facilitate communication between businesses and their customers in multiple languages. Founded in 2013 and headquartered in San Francisco, with additional offices in New York, Pittsburgh, and Lisbon, the company integrates machine translation technology with a network of human editors. This approach allows Unbabel to deliver high-quality translations for user-generated content, such as emails and chats, across various digital channels. By leveraging artificial intelligence and a global community of bilingual translators, Unbabel ensures that enterprises can offer prompt and authentic translations, thereby enhancing customer service and enabling businesses to effectively engage with a diverse, international audience.

Amplion

Series A in 2019
Amplion Inc. operates BiomarkerBase, a comprehensive database that focuses on clinical biomarkers and their molecular counterparts tested in clinical settings. This database aids users in navigating the clinical biomarker landscape and supports strategic decisions related to the commercial application of molecular biomarkers. The company offers a biomarker engine, an end-to-end workflow tool designed to manage both structured and unstructured data, which includes capabilities for data filtering, annotation, and learning from these annotations. Additionally, Amplion provides an alert service that notifies users via email when specific biomarker targets or diseases are associated with new tests, drug labels, or clinical trials. Founded in 2013 and located in Bend, Oregon, Amplion leverages machine learning to enhance insights within the biomedical sector and identify business opportunities in drug research and development.

Pryon

Series A in 2019
Pryon Inc. is an artificial intelligence company based in Raleigh, North Carolina, that focuses on enhancing enterprise knowledge management. Founded in 2017 by Igor Jablokov, Pryon develops an augmented intelligence platform that combines human and machine capabilities to streamline access to information across various channels and sources. The platform employs natural language processing and automated machine learning to transform unstructured data into actionable insights, thereby boosting productivity and decision-making accuracy. By utilizing a no-code approach, Pryon enables organizations to quickly harness the value of their information assets without disrupting existing operations. The company's solutions aim to simplify AI adoption, reduce complexity, and lower costs for businesses seeking to improve their workflows and knowledge utilization.

Pryon

Seed Round in 2018
Pryon Inc. is an artificial intelligence company based in Raleigh, North Carolina, that focuses on enhancing enterprise knowledge management. Founded in 2017 by Igor Jablokov, Pryon develops an augmented intelligence platform that combines human and machine capabilities to streamline access to information across various channels and sources. The platform employs natural language processing and automated machine learning to transform unstructured data into actionable insights, thereby boosting productivity and decision-making accuracy. By utilizing a no-code approach, Pryon enables organizations to quickly harness the value of their information assets without disrupting existing operations. The company's solutions aim to simplify AI adoption, reduce complexity, and lower costs for businesses seeking to improve their workflows and knowledge utilization.

Beam Solutions

Seed Round in 2018
Beam is a regulatory technology company located in the San Francisco Bay Area, specializing in anti-money laundering solutions. The company offers a proprietary platform that utilizes advanced machine learning and diverse data sources to enhance transaction monitoring and compliance processes. By focusing on reducing false positives and improving detection rates, Beam enables financial institutions such as banks, credit unions, and fintech companies to navigate compliance challenges effectively. Its end-to-end compliance solution simplifies the complexities of machine learning, ensuring transparency and clarity for regulators. Beam's mission is to contribute to a safer financial system while optimizing the use of essential compliance resources, supported by a team of experienced professionals and investors.

Wallaroo

Venture Round in 2018
Wallaroo is a cloud-based platform designed to streamline the deployment of machine learning applications, particularly in last-mile scenarios. It offers a simple, secure, and scalable solution for processing large volumes of data in real-time. The platform addresses infrastructure challenges, allowing for rapid iteration and testing while remaining agnostic to various infrastructures and scales. This capability enables data engineers and architects to enhance applications in areas such as outpatient monitoring, real-time bidding, and risk profiling. By simplifying the deployment process, Wallaroo helps organizations turn data into actionable business results more efficiently and cost-effectively.

Allure Security

Seed Round in 2018
Allure Security Technology, Inc. specializes in designing and developing online security solutions aimed at protecting enterprises from cyber threats. The company offers Novo, an advanced user behavioral analytics software that utilizes machine learning and decoy technology to safeguard devices from data loss and intrusions. This platform provides real-time alerts and helps security professionals identify unusual activities. Additionally, Allure has developed an anti-phishing solution that detects phishing campaigns almost immediately, devaluing stolen information and assisting enterprises in dismantling malicious sites. The innovative technologies, which include authentication solutions using user behavior as a biometric password, are designed to enhance security both within and outside the enterprise environment. Founded in 1996, Allure Security is headquartered in Waltham, Massachusetts.

Alter

Venture Round in 2018
Alter is a platform SDK consisting of a real-time 3D avatar system and motion capture built from scratch for web3 interoperability and the open metaverse. Developers can pipe avatars into their apps, games, and websites. They offer computer vision, 3d technology, web3, machine learning, avatars, rendering engines, blockchain, and NFTs.

Streem

Seed Round in 2017
Streem is an award winning technology company that enhances real-time communication and collaboration by creating an intelligent camera. The platform delivers a combination of augmented reality (AR), computer vision, and machine learning. It equips the expert with the capability to remotely capture crucial information by using proprietary spatial mapping, OCR, and object & pose estimation technology.

Optimus Ride

Series A in 2017
Optimus Ride is a self-driving vehicle company located in Boston, Massachusetts, specializing in the development of technologies aimed at creating efficient, sustainable, and equitable mobility systems. As a spinoff from MIT, the company leverages over 30 years of interdisciplinary research in self-driving technologies, electric vehicles, and mobility-on-demand systems. Its team possesses extensive industrial and entrepreneurial expertise, encompassing areas such as manufacturing robots, urban design, and shared vehicle fleet management. Optimus Ride focuses on implementing self-driving technology in geofenced environments, utilizing advancements in sensor fusion, mapping, computer vision, and machine learning. This enables a wide range of transportation solutions, from commercial vessel operations to various transit options.

Amplero

Series B in 2017
Amplero operates an artificial intelligence-driven platform designed to enhance marketing optimization by identifying valuable audience micro-segments and crafting tailored messages for each. The platform utilizes machine learning and multi-armed bandit experimentation to dynamically test numerous variations, allowing for the adaptive optimization of customer interactions. This approach is particularly beneficial for business-to-consumer marketers in the financial services sector, where creating personalized experiences can be challenging due to regulatory constraints and data management issues. By continually learning customer preferences, Amplero aims to improve conversion rates and foster long-term customer loyalty, addressing the growing demand for personalized marketing in a competitive landscape.

Wallaroo

Seed Round in 2017
Wallaroo is a cloud-based platform designed to streamline the deployment of machine learning applications, particularly in last-mile scenarios. It offers a simple, secure, and scalable solution for processing large volumes of data in real-time. The platform addresses infrastructure challenges, allowing for rapid iteration and testing while remaining agnostic to various infrastructures and scales. This capability enables data engineers and architects to enhance applications in areas such as outpatient monitoring, real-time bidding, and risk profiling. By simplifying the deployment process, Wallaroo helps organizations turn data into actionable business results more efficiently and cost-effectively.

Optimus Ride

Seed Round in 2016
Optimus Ride is a self-driving vehicle company located in Boston, Massachusetts, specializing in the development of technologies aimed at creating efficient, sustainable, and equitable mobility systems. As a spinoff from MIT, the company leverages over 30 years of interdisciplinary research in self-driving technologies, electric vehicles, and mobility-on-demand systems. Its team possesses extensive industrial and entrepreneurial expertise, encompassing areas such as manufacturing robots, urban design, and shared vehicle fleet management. Optimus Ride focuses on implementing self-driving technology in geofenced environments, utilizing advancements in sensor fusion, mapping, computer vision, and machine learning. This enables a wide range of transportation solutions, from commercial vessel operations to various transit options.

Frame AI (acquired by HubSpot)

Seed Round in 2016
Frame AI is a Streaming AI Platform based on the premier implementation of a STAG architecture. Frame AI enables enterprises to turn dormant unstructured data into a competitive advantage, by continuously surfacing opportunities to increase customer value and decrease operational costs.

Data Plus Math

Venture Round in 2016
Data Plus Math Corporation, based in Newton, Massachusetts, specializes in video advertising software that connects advertising exposures to real-world outcomes. Established in 2016 and now a subsidiary of LiveRamp, the company offers a video analytics platform designed to enhance the effectiveness of advertising campaigns. Utilizing advanced data science and automated machine learning techniques, the platform delivers timely, clear, and actionable campaign analytics. This enables clients to drive product sales by providing unique insights and measurable outcomes, thereby maximizing the overall success of their advertising efforts.

DataScience.com

Series A in 2015
DataScience.com is an information technology company that provides an enterprise data science platform. DataScience.com provides an enterprise data science platform that combines the tools, libraries, and language data scientists. It was founded in 2014 and headquartered in Culver City, California.

DataScience.com

Series A in 2015
DataScience.com is an information technology company that provides an enterprise data science platform. DataScience.com provides an enterprise data science platform that combines the tools, libraries, and language data scientists. It was founded in 2014 and headquartered in Culver City, California.

Qualia

Series A in 2008
Qualia is a digital advertising platform that assists organizations in converting potential customers into clients by providing a seamless consumer experience across various devices. The platform utilizes intent targeting and cross-screen audience association, merging multiple intent signals from consumers to enhance targeting capabilities. This allows businesses to effectively identify and follow the path of purchase from intent to conversion, optimizing marketing spend across devices. Qualia's cloud-based Data Intelligence Platform features the IQ Decision Engine, which enables real-time, omni-channel targeting and measurement. The company, led by CEO Kathy Leake, is committed to enhancing consumer targeting through data integrity and quality. Headquartered in New York City, Qualia also has offices in several major U.S. cities including Chicago, Irvine, Los Angeles, San Francisco, and Atlanta.

Qualia

Series A in 2008
Qualia is a digital advertising platform that assists organizations in converting potential customers into clients by providing a seamless consumer experience across various devices. The platform utilizes intent targeting and cross-screen audience association, merging multiple intent signals from consumers to enhance targeting capabilities. This allows businesses to effectively identify and follow the path of purchase from intent to conversion, optimizing marketing spend across devices. Qualia's cloud-based Data Intelligence Platform features the IQ Decision Engine, which enables real-time, omni-channel targeting and measurement. The company, led by CEO Kathy Leake, is committed to enhancing consumer targeting through data integrity and quality. Headquartered in New York City, Qualia also has offices in several major U.S. cities including Chicago, Irvine, Los Angeles, San Francisco, and Atlanta.
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