Greycroft

Greycroft is a venture capital firm that specializes in technology start-ups, focusing primarily on the Internet and mobile sectors. With offices in New York and Los Angeles, Greycroft is strategically positioned to support entrepreneurs in these key business hubs. The firm utilizes a vast network of connections within the media and technology industries to help entrepreneurs increase visibility, establish strategic partnerships, and successfully bring their products to market. Since its inception, Greycroft has made over 200 investments totaling more than $1 billion, backing notable companies such as Acorns, App Annie, Bird, and Venmo. Additionally, Greycroft is committed to promoting diversity in the venture capital space, as evidenced by its adoption of the Diversity Term Sheet Rider.

Brentt Baltimore

Principal

Teddy Citrin

Principal and Board Partner

Stewart Easterby

Operating Partner

John Elton

Partner

Jon Goldman

Board Partner

Sharla Grass

Principal

Thabet Mahayni

Growth Investor

Alan Patricof

Chairman and Co-Founder

Dylan Pearce

Partner

Massimo Pennisi

Principal

Elaine Russell

Principal and Co-lead for Albertsons Fund

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Founding Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Will Szczerbiak

Partner

Mark Terbeek

Partner

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in Life Insurance

Bee

Seed Round in 2024
Bee is an AI developer of a life administration wearable assistant.

Amplify Life Insurance

Series B in 2024
Amplify Life Insurance operates a digital platform that provides a range of life insurance products, including term, permanent, and cash-value policies. The company focuses on helping individuals build wealth through permanent life insurance, which allows for tax-efficient savings and investment. Customers can access their savings for various purposes, such as retirement, college funding, or down payments, while still ensuring financial protection for their families. Amplify differentiates itself by offering an intelligent and streamlined customer journey, featuring frictionless policy customization, pre-underwriting, and efficient in-force policy management. This approach aims to modernize the traditional life insurance industry, providing clients with a more accessible and user-friendly experience.

Amplify Life Insurance

Venture Round in 2022
Amplify Life Insurance operates a digital platform that provides a range of life insurance products, including term, permanent, and cash-value policies. The company focuses on helping individuals build wealth through permanent life insurance, which allows for tax-efficient savings and investment. Customers can access their savings for various purposes, such as retirement, college funding, or down payments, while still ensuring financial protection for their families. Amplify differentiates itself by offering an intelligent and streamlined customer journey, featuring frictionless policy customization, pre-underwriting, and efficient in-force policy management. This approach aims to modernize the traditional life insurance industry, providing clients with a more accessible and user-friendly experience.

Betterfly

Series C in 2022
Betterfly is a purpose-driven wellbeing and insurance platform based in Santiago, Chile, founded in 2018. The company focuses on enhancing the health and wellbeing of employees while fostering positive community impacts. Its innovative platform allows organizations to reward employees for maintaining healthy habits by offering life insurance coverage that increases over time. Additionally, every healthy activity is converted into a charitable donation sponsored by the company. This model not only supports employee wellbeing but also integrates corporate wellness and social responsibility into business operations, allowing companies to contribute actively to their communities.

Amplify Life Insurance

Series A in 2022
Amplify Life Insurance operates a digital platform that provides a range of life insurance products, including term, permanent, and cash-value policies. The company focuses on helping individuals build wealth through permanent life insurance, which allows for tax-efficient savings and investment. Customers can access their savings for various purposes, such as retirement, college funding, or down payments, while still ensuring financial protection for their families. Amplify differentiates itself by offering an intelligent and streamlined customer journey, featuring frictionless policy customization, pre-underwriting, and efficient in-force policy management. This approach aims to modernize the traditional life insurance industry, providing clients with a more accessible and user-friendly experience.
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