Greycroft

Founded in 2006, Greycroft is a venture capital firm based in New York and Los Angeles. With over $1 billion under management, it focuses on early-stage investments in consumer internet, financial technology, healthcare, and enterprise software sectors across the United States. The firm leverages its extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, and bring products to market.

William Agathis

Investor

Brentt Baltimore

Principal

Adam Boutin

Partner

Brian Bustamante-Nicholson

Partner

Nick Crance

Principal

Conor Deveney

Principal

John Elton

Partner

Livi Grant

Investor

Alaina Hartley

Investor

Jen Hilibrand

Investor

Alan Patricof

Chairman and Co-Founder

Dylan Pearce

Partner

Massimo Pennisi

Principal

Carley Phillips

Investor

Katherine Power

Partner

Elaine Russell

Principal

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Partner

Ian Sigalow

Partner

Bryan Subijano

Principal

Mark Terbeek

Partner

Marcie Vu

General Partner

Past deals in Life Insurance

Bee

Seed Round in 2024
Bee is an AI developer of a life administration wearable assistant.

Amplify Life Insurance

Series B in 2024
Founded in San Francisco, Amplify Life Insurance specializes in permanent life insurance products that facilitate tax-efficient savings and investments, while ensuring family protection. It pioneers a digital platform for frictionless policy customization, pre-underwriting, and in-force management, transforming the traditional manual and agent-driven industry.

Pie Insurance

Series D in 2022
Pie Insurance is a technology-enabled workers’ compensation insurer that provides online coverage to small businesses. The company uses high-quality data sets and analytics to segment and price policies, assess risk, and pass savings to owners, supported by an online experience and a price predictor that estimates risk profiles and pricing. It began selling policies in 2018 and is based in Washington, DC, led by co-founder and CEO John Swigart. Pie targets small and medium-sized enterprises, aiming to increase transparency in coverage and empower business owners to make informed purchasing decisions. The business emphasizes straightforward, data-driven underwriting and seeks to expand through strategic initiatives to offer scalable workers’ comp solutions via a digital platform.

Amplify Life Insurance

Venture Round in 2022
Founded in San Francisco, Amplify Life Insurance specializes in permanent life insurance products that facilitate tax-efficient savings and investments, while ensuring family protection. It pioneers a digital platform for frictionless policy customization, pre-underwriting, and in-force management, transforming the traditional manual and agent-driven industry.

Betterfly

Series C in 2022
Betterfly is a purpose-driven wellbeing and insurance platform founded in 2018 and based in Santiago, Chile. The company aims to enhance the health and wellbeing of organizations and their employees while fostering positive community impact. Betterfly's innovative platform rewards individuals for adopting healthy habits by providing life insurance coverage that increases daily. Additionally, every healthy activity is converted into a charitable donation, enabling businesses to integrate corporate wellness and social responsibility into their employee benefits programs. This unique approach not only promotes individual health but also encourages corporate engagement in community support.

Amplify Life Insurance

Series A in 2022
Founded in San Francisco, Amplify Life Insurance specializes in permanent life insurance products that facilitate tax-efficient savings and investments, while ensuring family protection. It pioneers a digital platform for frictionless policy customization, pre-underwriting, and in-force management, transforming the traditional manual and agent-driven industry.

Pie Insurance

Series C in 2021
Pie Insurance is a technology-enabled workers’ compensation insurer that provides online coverage to small businesses. The company uses high-quality data sets and analytics to segment and price policies, assess risk, and pass savings to owners, supported by an online experience and a price predictor that estimates risk profiles and pricing. It began selling policies in 2018 and is based in Washington, DC, led by co-founder and CEO John Swigart. Pie targets small and medium-sized enterprises, aiming to increase transparency in coverage and empower business owners to make informed purchasing decisions. The business emphasizes straightforward, data-driven underwriting and seeks to expand through strategic initiatives to offer scalable workers’ comp solutions via a digital platform.

Pie Insurance

Series B in 2020
Pie Insurance is a technology-enabled workers’ compensation insurer that provides online coverage to small businesses. The company uses high-quality data sets and analytics to segment and price policies, assess risk, and pass savings to owners, supported by an online experience and a price predictor that estimates risk profiles and pricing. It began selling policies in 2018 and is based in Washington, DC, led by co-founder and CEO John Swigart. Pie targets small and medium-sized enterprises, aiming to increase transparency in coverage and empower business owners to make informed purchasing decisions. The business emphasizes straightforward, data-driven underwriting and seeks to expand through strategic initiatives to offer scalable workers’ comp solutions via a digital platform.

Pie Insurance

Series B in 2019
Pie Insurance is a technology-enabled workers’ compensation insurer that provides online coverage to small businesses. The company uses high-quality data sets and analytics to segment and price policies, assess risk, and pass savings to owners, supported by an online experience and a price predictor that estimates risk profiles and pricing. It began selling policies in 2018 and is based in Washington, DC, led by co-founder and CEO John Swigart. Pie targets small and medium-sized enterprises, aiming to increase transparency in coverage and empower business owners to make informed purchasing decisions. The business emphasizes straightforward, data-driven underwriting and seeks to expand through strategic initiatives to offer scalable workers’ comp solutions via a digital platform.

Pie Insurance

Series A in 2018
Pie Insurance is a technology-enabled workers’ compensation insurer that provides online coverage to small businesses. The company uses high-quality data sets and analytics to segment and price policies, assess risk, and pass savings to owners, supported by an online experience and a price predictor that estimates risk profiles and pricing. It began selling policies in 2018 and is based in Washington, DC, led by co-founder and CEO John Swigart. Pie targets small and medium-sized enterprises, aiming to increase transparency in coverage and empower business owners to make informed purchasing decisions. The business emphasizes straightforward, data-driven underwriting and seeks to expand through strategic initiatives to offer scalable workers’ comp solutions via a digital platform.
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