Greycroft

Greycroft is a venture capital firm established in 2006, headquartered in New York, with an additional office in Los Angeles. The firm focuses on early-stage investments in technology startups, primarily in the internet and mobile markets. Greycroft leverages its extensive network in media and technology to provide entrepreneurs with visibility, strategic relationships, and market access to build successful businesses. With over $1 billion in assets under management, Greycroft has invested in over 200 companies, including notable successes like Venmo, Acorns, and Bird. The firm is committed to diversity, having adopted the Diversity Term Sheet Rider.

William Agathis

Investor

Adam Boutin

Partner

Nick Crance

Principal

Conor Deveney

Principal

John Elton

Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Investor

Jen Hilibrand

Investor

Armin Kohan

Investor

Alan Patricof

Chairman and Co-Founder

Massimo Pennisi

Principal

Carley Phillips

Principal

Elaine Russell

Operating Partner

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Co-Founder and Managing Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Principal

Marcie Vu

General Partner

Past deals in Life Insurance

Bee

Seed Round in 2024
Bee is an AI developer of a life administration wearable assistant.

Amplify Life Insurance

Series B in 2024
Amplify Life Insurance is a digital platform that provides customers with access to term, permanent, and cash-value life insurance products. The company focuses on enabling clients to customize policies according to their specific needs and financial situations, allowing for tax-efficient savings and investment opportunities. Amplify's offerings are designed to support various financial goals, such as retirement planning, college funding, or home purchases, while ensuring family protection. By streamlining the customer experience through digital tools, Amplify simplifies policy customization, pre-underwriting, and ongoing policy management, distinguishing itself as an innovative player in the traditional life insurance market. With a vision to integrate health and financial wealth, Amplify addresses the significant potential within the permanent life insurance sector.

Pie Insurance

Series D in 2022
Pie Insurance, established in 2017 and headquartered in Washington D.C., specializes in providing workers' compensation insurance services to small businesses via an online platform. The company offers A.M. Best A-rated insurance coverage, including protection against illness, injury, disability, and death. Pie Insurance employs data analytics and user-friendly online features to accurately assess risks, enabling them to offer competitive pricing and enhance transparency for their clients. The company, led by co-founder and CEO John Swigart, began selling policies directly to customers in 2018 and aims to expand its offerings and strategic initiatives to better serve small business owners.

Amplify Life Insurance

Venture Round in 2022
Amplify Life Insurance is a digital platform that provides customers with access to term, permanent, and cash-value life insurance products. The company focuses on enabling clients to customize policies according to their specific needs and financial situations, allowing for tax-efficient savings and investment opportunities. Amplify's offerings are designed to support various financial goals, such as retirement planning, college funding, or home purchases, while ensuring family protection. By streamlining the customer experience through digital tools, Amplify simplifies policy customization, pre-underwriting, and ongoing policy management, distinguishing itself as an innovative player in the traditional life insurance market. With a vision to integrate health and financial wealth, Amplify addresses the significant potential within the permanent life insurance sector.

Betterfly

Series C in 2022
Betterfly is a purpose-driven wellbeing and insurance platform founded in 2018 and based in Santiago, Chile. The company aims to enhance the health and wellbeing of organizations and their employees while fostering positive community impact. Betterfly's innovative platform rewards individuals for adopting healthy habits by providing life insurance coverage that increases daily. Additionally, every healthy activity is converted into a charitable donation, enabling businesses to integrate corporate wellness and social responsibility into their employee benefits programs. This unique approach not only promotes individual health but also encourages corporate engagement in community support.

Amplify Life Insurance

Series A in 2022
Amplify Life Insurance is a digital platform that provides customers with access to term, permanent, and cash-value life insurance products. The company focuses on enabling clients to customize policies according to their specific needs and financial situations, allowing for tax-efficient savings and investment opportunities. Amplify's offerings are designed to support various financial goals, such as retirement planning, college funding, or home purchases, while ensuring family protection. By streamlining the customer experience through digital tools, Amplify simplifies policy customization, pre-underwriting, and ongoing policy management, distinguishing itself as an innovative player in the traditional life insurance market. With a vision to integrate health and financial wealth, Amplify addresses the significant potential within the permanent life insurance sector.

Pie Insurance

Series C in 2021
Pie Insurance, established in 2017 and headquartered in Washington D.C., specializes in providing workers' compensation insurance services to small businesses via an online platform. The company offers A.M. Best A-rated insurance coverage, including protection against illness, injury, disability, and death. Pie Insurance employs data analytics and user-friendly online features to accurately assess risks, enabling them to offer competitive pricing and enhance transparency for their clients. The company, led by co-founder and CEO John Swigart, began selling policies directly to customers in 2018 and aims to expand its offerings and strategic initiatives to better serve small business owners.

Pie Insurance

Series B in 2020
Pie Insurance, established in 2017 and headquartered in Washington D.C., specializes in providing workers' compensation insurance services to small businesses via an online platform. The company offers A.M. Best A-rated insurance coverage, including protection against illness, injury, disability, and death. Pie Insurance employs data analytics and user-friendly online features to accurately assess risks, enabling them to offer competitive pricing and enhance transparency for their clients. The company, led by co-founder and CEO John Swigart, began selling policies directly to customers in 2018 and aims to expand its offerings and strategic initiatives to better serve small business owners.

Pie Insurance

Series B in 2019
Pie Insurance, established in 2017 and headquartered in Washington D.C., specializes in providing workers' compensation insurance services to small businesses via an online platform. The company offers A.M. Best A-rated insurance coverage, including protection against illness, injury, disability, and death. Pie Insurance employs data analytics and user-friendly online features to accurately assess risks, enabling them to offer competitive pricing and enhance transparency for their clients. The company, led by co-founder and CEO John Swigart, began selling policies directly to customers in 2018 and aims to expand its offerings and strategic initiatives to better serve small business owners.

Pie Insurance

Series A in 2018
Pie Insurance, established in 2017 and headquartered in Washington D.C., specializes in providing workers' compensation insurance services to small businesses via an online platform. The company offers A.M. Best A-rated insurance coverage, including protection against illness, injury, disability, and death. Pie Insurance employs data analytics and user-friendly online features to accurately assess risks, enabling them to offer competitive pricing and enhance transparency for their clients. The company, led by co-founder and CEO John Swigart, began selling policies directly to customers in 2018 and aims to expand its offerings and strategic initiatives to better serve small business owners.
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