Greycroft

Greycroft is a venture capital firm established in 2006, headquartered in New York, with an additional office in Los Angeles. The firm focuses on early-stage investments in technology startups, primarily in the internet and mobile markets. Greycroft leverages its extensive network in media and technology to provide entrepreneurs with visibility, strategic relationships, and market access to build successful businesses. With over $1 billion in assets under management, Greycroft has invested in over 200 companies, including notable successes like Venmo, Acorns, and Bird. The firm is committed to diversity, having adopted the Diversity Term Sheet Rider.

William Agathis

Investor

Adam Boutin

Partner

Nick Crance

Principal

Conor Deveney

Principal

John Elton

Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Investor

Jen Hilibrand

Investor

Armin Kohan

Investor

Alan Patricof

Chairman and Co-Founder

Massimo Pennisi

Principal

Carley Phillips

Principal

Elaine Russell

Operating Partner

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Co-Founder and Managing Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Principal

Marcie Vu

General Partner

Past deals in Jewelry

The RealReal

Series H in 2019
The RealReal, Inc. is the largest online marketplace for authenticated resale luxury goods, headquartered in San Francisco, California. Founded in 2011, the company operates a full-service consignment platform that includes various product categories such as women's, men's, and kids' fashion, fine jewelry, watches, art, and home goods. With over 37 million members, The RealReal has sold nearly 40 million items through a rigorous authentication process managed by a team of skilled experts, including gemologists and horologists. The company emphasizes sustainability by promoting the circular economy, giving new life to luxury items from thousands of brands. It offers a range of services to make selling easy for consignors, including virtual appointments, in-home pickups, and direct shipping. The RealReal generates revenue through consignment and first-party sales, leveraging advanced technology to authenticate items and optimize pricing, which allows it to maintain higher take rates compared to competitors.

Anine Bing

Series A in 2018
ANINE BING Corporation is a fashion brand founded in 2012, headquartered in downtown Los Angeles, California. It specializes in designing and manufacturing luxurious apparel and accessories for women, including bottoms, dresses, jackets, jewelry, leather accessories, lingerie, shoes, tops, and perfumes. The company's collections are inspired by a fusion of Scandinavian heritage and American spirit, offering both wardrobe basics and statement pieces that blend edgy and feminine styles. ANINE BING sells its products through retail stores and online platforms, with flagship locations in Los Angeles, New York, Belgium, France, and Spain, as well as distribution in over 300 boutiques worldwide. The brand is known for its 'see now buy now' monthly collections curated by creative director Anine Bing.

The RealReal

Series G in 2018
The RealReal, Inc. is the largest online marketplace for authenticated resale luxury goods, headquartered in San Francisco, California. Founded in 2011, the company operates a full-service consignment platform that includes various product categories such as women's, men's, and kids' fashion, fine jewelry, watches, art, and home goods. With over 37 million members, The RealReal has sold nearly 40 million items through a rigorous authentication process managed by a team of skilled experts, including gemologists and horologists. The company emphasizes sustainability by promoting the circular economy, giving new life to luxury items from thousands of brands. It offers a range of services to make selling easy for consignors, including virtual appointments, in-home pickups, and direct shipping. The RealReal generates revenue through consignment and first-party sales, leveraging advanced technology to authenticate items and optimize pricing, which allows it to maintain higher take rates compared to competitors.

Everything But The House

Series C in 2016
Everything But The House is an online marketplace that specializes in curated estate sales, connecting buyers to a diverse range of unique and valuable items. Founded in 2008 in Blue Ash, Ohio, the company offers a wide array of products, including antiques, art, jewelry, furniture, collectibles, and everyday household items. By providing professional photography and detailed descriptions, Everything But The House ensures that buyers can discover and purchase one-of-a-kind pieces with confidence. The platform supports both buyers and sellers, enabling families and individuals to sell their collections seamlessly. With a commitment to exceptional service and innovative technology, the company has established itself as a leader in the estate sales industry, selling over 30,000 items each month. Everything But The House continues to operate under the belief that there is always a unique treasure waiting to be found in every home.

The RealReal

Series E in 2016
The RealReal, Inc. is the largest online marketplace for authenticated resale luxury goods, headquartered in San Francisco, California. Founded in 2011, the company operates a full-service consignment platform that includes various product categories such as women's, men's, and kids' fashion, fine jewelry, watches, art, and home goods. With over 37 million members, The RealReal has sold nearly 40 million items through a rigorous authentication process managed by a team of skilled experts, including gemologists and horologists. The company emphasizes sustainability by promoting the circular economy, giving new life to luxury items from thousands of brands. It offers a range of services to make selling easy for consignors, including virtual appointments, in-home pickups, and direct shipping. The RealReal generates revenue through consignment and first-party sales, leveraging advanced technology to authenticate items and optimize pricing, which allows it to maintain higher take rates compared to competitors.

BaubleBar

Series C in 2016
BaubleBar Inc. is an online retailer specializing in fashionable jewelry, offering a wide range of products including necklaces, earrings, bracelets, rings, and personalized items. Founded in 2010 by Amy Jain and Daniella Yacobovsky and based in New York, the company has positioned itself as a leading player in the $22 billion fashion jewelry industry. BaubleBar distinguishes itself through its fast speed to market, leveraging real-time data to inform its merchandising and design processes. This approach allows the company to respond effectively to current market trends and consumer preferences. In addition to its strong sourcing capabilities, BaubleBar emphasizes a high-touch customer experience and maintains a robust presence on social media, enhancing its appeal among consumers. The company has also successfully attracted significant equity financing to support its growth and innovation in the sector.

Everything But The House

Series B in 2015
Everything But The House is an online marketplace that specializes in curated estate sales, connecting buyers to a diverse range of unique and valuable items. Founded in 2008 in Blue Ash, Ohio, the company offers a wide array of products, including antiques, art, jewelry, furniture, collectibles, and everyday household items. By providing professional photography and detailed descriptions, Everything But The House ensures that buyers can discover and purchase one-of-a-kind pieces with confidence. The platform supports both buyers and sellers, enabling families and individuals to sell their collections seamlessly. With a commitment to exceptional service and innovative technology, the company has established itself as a leader in the estate sales industry, selling over 30,000 items each month. Everything But The House continues to operate under the belief that there is always a unique treasure waiting to be found in every home.

The RealReal

Series D in 2015
The RealReal, Inc. is the largest online marketplace for authenticated resale luxury goods, headquartered in San Francisco, California. Founded in 2011, the company operates a full-service consignment platform that includes various product categories such as women's, men's, and kids' fashion, fine jewelry, watches, art, and home goods. With over 37 million members, The RealReal has sold nearly 40 million items through a rigorous authentication process managed by a team of skilled experts, including gemologists and horologists. The company emphasizes sustainability by promoting the circular economy, giving new life to luxury items from thousands of brands. It offers a range of services to make selling easy for consignors, including virtual appointments, in-home pickups, and direct shipping. The RealReal generates revenue through consignment and first-party sales, leveraging advanced technology to authenticate items and optimize pricing, which allows it to maintain higher take rates compared to competitors.

Eloquii

Series A in 2014
Eloquii Design, Inc. specializes in designing and selling fashion apparel for women, particularly in plus sizes ranging from 14 to 28. Founded in 2012, the company offers a wide array of products, including dresses, tops, pants, skirts, and accessories such as shoes and jewelry. Eloquii operates primarily through its online platform, providing trendy and fast-fashion options to customers in the United States, Canada, the United Kingdom, and Australia. In addition to its e-commerce presence, the company has a physical store located in Atlanta, Georgia. With headquarters in both New York and Columbus, Ohio, Eloquii aims to deliver contemporary styles while also engaging customers with unique content through its blog and curated catalog. As of late 2018, Eloquii operates as a subsidiary of Walmart Inc.

Everything But The House

Series A in 2014
Everything But The House is an online marketplace that specializes in curated estate sales, connecting buyers to a diverse range of unique and valuable items. Founded in 2008 in Blue Ash, Ohio, the company offers a wide array of products, including antiques, art, jewelry, furniture, collectibles, and everyday household items. By providing professional photography and detailed descriptions, Everything But The House ensures that buyers can discover and purchase one-of-a-kind pieces with confidence. The platform supports both buyers and sellers, enabling families and individuals to sell their collections seamlessly. With a commitment to exceptional service and innovative technology, the company has established itself as a leader in the estate sales industry, selling over 30,000 items each month. Everything But The House continues to operate under the belief that there is always a unique treasure waiting to be found in every home.

BaubleBar

Series B in 2014
BaubleBar Inc. is an online retailer specializing in fashionable jewelry, offering a wide range of products including necklaces, earrings, bracelets, rings, and personalized items. Founded in 2010 by Amy Jain and Daniella Yacobovsky and based in New York, the company has positioned itself as a leading player in the $22 billion fashion jewelry industry. BaubleBar distinguishes itself through its fast speed to market, leveraging real-time data to inform its merchandising and design processes. This approach allows the company to respond effectively to current market trends and consumer preferences. In addition to its strong sourcing capabilities, BaubleBar emphasizes a high-touch customer experience and maintains a robust presence on social media, enhancing its appeal among consumers. The company has also successfully attracted significant equity financing to support its growth and innovation in the sector.

The RealReal

Series C in 2014
The RealReal, Inc. is the largest online marketplace for authenticated resale luxury goods, headquartered in San Francisco, California. Founded in 2011, the company operates a full-service consignment platform that includes various product categories such as women's, men's, and kids' fashion, fine jewelry, watches, art, and home goods. With over 37 million members, The RealReal has sold nearly 40 million items through a rigorous authentication process managed by a team of skilled experts, including gemologists and horologists. The company emphasizes sustainability by promoting the circular economy, giving new life to luxury items from thousands of brands. It offers a range of services to make selling easy for consignors, including virtual appointments, in-home pickups, and direct shipping. The RealReal generates revenue through consignment and first-party sales, leveraging advanced technology to authenticate items and optimize pricing, which allows it to maintain higher take rates compared to competitors.

The RealReal

Series B in 2013
The RealReal, Inc. is the largest online marketplace for authenticated resale luxury goods, headquartered in San Francisco, California. Founded in 2011, the company operates a full-service consignment platform that includes various product categories such as women's, men's, and kids' fashion, fine jewelry, watches, art, and home goods. With over 37 million members, The RealReal has sold nearly 40 million items through a rigorous authentication process managed by a team of skilled experts, including gemologists and horologists. The company emphasizes sustainability by promoting the circular economy, giving new life to luxury items from thousands of brands. It offers a range of services to make selling easy for consignors, including virtual appointments, in-home pickups, and direct shipping. The RealReal generates revenue through consignment and first-party sales, leveraging advanced technology to authenticate items and optimize pricing, which allows it to maintain higher take rates compared to competitors.

The RealReal

Series A in 2012
The RealReal, Inc. is the largest online marketplace for authenticated resale luxury goods, headquartered in San Francisco, California. Founded in 2011, the company operates a full-service consignment platform that includes various product categories such as women's, men's, and kids' fashion, fine jewelry, watches, art, and home goods. With over 37 million members, The RealReal has sold nearly 40 million items through a rigorous authentication process managed by a team of skilled experts, including gemologists and horologists. The company emphasizes sustainability by promoting the circular economy, giving new life to luxury items from thousands of brands. It offers a range of services to make selling easy for consignors, including virtual appointments, in-home pickups, and direct shipping. The RealReal generates revenue through consignment and first-party sales, leveraging advanced technology to authenticate items and optimize pricing, which allows it to maintain higher take rates compared to competitors.

BaubleBar

Series A in 2012
BaubleBar Inc. is an online retailer specializing in fashionable jewelry, offering a wide range of products including necklaces, earrings, bracelets, rings, and personalized items. Founded in 2010 by Amy Jain and Daniella Yacobovsky and based in New York, the company has positioned itself as a leading player in the $22 billion fashion jewelry industry. BaubleBar distinguishes itself through its fast speed to market, leveraging real-time data to inform its merchandising and design processes. This approach allows the company to respond effectively to current market trends and consumer preferences. In addition to its strong sourcing capabilities, BaubleBar emphasizes a high-touch customer experience and maintains a robust presence on social media, enhancing its appeal among consumers. The company has also successfully attracted significant equity financing to support its growth and innovation in the sector.
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