Greycroft

Greycroft is a venture capital firm that specializes in technology start-ups, focusing primarily on the Internet and mobile sectors. With offices in New York and Los Angeles, Greycroft is strategically positioned to support entrepreneurs in these key business hubs. The firm utilizes a vast network of connections within the media and technology industries to help entrepreneurs increase visibility, establish strategic partnerships, and successfully bring their products to market. Since its inception, Greycroft has made over 200 investments totaling more than $1 billion, backing notable companies such as Acorns, App Annie, Bird, and Venmo. Additionally, Greycroft is committed to promoting diversity in the venture capital space, as evidenced by its adoption of the Diversity Term Sheet Rider.

Brentt Baltimore

Principal

Teddy Citrin

Principal and Board Partner

Stewart Easterby

Operating Partner

John Elton

Partner

Jon Goldman

Board Partner

Sharla Grass

Principal

Thabet Mahayni

Growth Investor

Alan Patricof

Chairman and Co-Founder

Dylan Pearce

Partner

Massimo Pennisi

Principal

Elaine Russell

Principal and Co-lead for Albertsons Fund

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Founding Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Will Szczerbiak

Partner

Mark Terbeek

Partner

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in InsurTech

Amplify Life Insurance

Series B in 2024
Amplify Life Insurance operates a digital platform that provides a range of life insurance products, including term, permanent, and cash-value policies. The company focuses on helping individuals build wealth through permanent life insurance, which allows for tax-efficient savings and investment. Customers can access their savings for various purposes, such as retirement, college funding, or down payments, while still ensuring financial protection for their families. Amplify differentiates itself by offering an intelligent and streamlined customer journey, featuring frictionless policy customization, pre-underwriting, and efficient in-force policy management. This approach aims to modernize the traditional life insurance industry, providing clients with a more accessible and user-friendly experience.

Pie Insurance

Series D in 2022
Pie Insurance is a workers' compensation insurance provider focused on offering coverage to small businesses through a straightforward online platform. Established in 2018, the company utilizes data analytics and a robust technology platform to assess risks accurately and price policies competitively. By leveraging extensive data sets, Pie Insurance aims to provide greater transparency and savings for small business owners. The company is committed to enhancing the workers' compensation experience with user-friendly features and expert support. Led by co-founder and CEO John Swigart, Pie Insurance is positioned to continue its growth and expand its offerings in the small business insurance market.

Amplify Life Insurance

Venture Round in 2022
Amplify Life Insurance operates a digital platform that provides a range of life insurance products, including term, permanent, and cash-value policies. The company focuses on helping individuals build wealth through permanent life insurance, which allows for tax-efficient savings and investment. Customers can access their savings for various purposes, such as retirement, college funding, or down payments, while still ensuring financial protection for their families. Amplify differentiates itself by offering an intelligent and streamlined customer journey, featuring frictionless policy customization, pre-underwriting, and efficient in-force policy management. This approach aims to modernize the traditional life insurance industry, providing clients with a more accessible and user-friendly experience.

Branch

Series C in 2022
Branch is a full-stack insurance company designed to make home and auto insurance simpler to buy and less expensive. Using data, technology, and automation, Branch created the world's first instant, online bundling capability which helps people save thousands of dollars a month in just minutes. Branch partners across the home and auto landscape to embed insurance at the moments that matter, delivering greater convenience and better savings.

Amplify Life Insurance

Series A in 2022
Amplify Life Insurance operates a digital platform that provides a range of life insurance products, including term, permanent, and cash-value policies. The company focuses on helping individuals build wealth through permanent life insurance, which allows for tax-efficient savings and investment. Customers can access their savings for various purposes, such as retirement, college funding, or down payments, while still ensuring financial protection for their families. Amplify differentiates itself by offering an intelligent and streamlined customer journey, featuring frictionless policy customization, pre-underwriting, and efficient in-force policy management. This approach aims to modernize the traditional life insurance industry, providing clients with a more accessible and user-friendly experience.

Branch

Series B in 2021
Branch is a full-stack insurance company designed to make home and auto insurance simpler to buy and less expensive. Using data, technology, and automation, Branch created the world's first instant, online bundling capability which helps people save thousands of dollars a month in just minutes. Branch partners across the home and auto landscape to embed insurance at the moments that matter, delivering greater convenience and better savings.

Boost

Series B in 2021
Boost Insurance empowers any company to engage with their customers and increase sales by offering insurance through their own digital experience. Licensed to develop and distribute P&C insurance products in all 50 states, Boost provides insurance infrastructure-as-a-service that packages the necessary compliance, operational, capital, and technological components of an insurance program into a turnkey white-labeled solution, accessible via a simple API integration. Businesses that choose Boost can reduce the cost and complexity of building and managing their insurance function, and quickly begin engaging their customers with valuable insurance products.

Pie Insurance

Series C in 2021
Pie Insurance is a workers' compensation insurance provider focused on offering coverage to small businesses through a straightforward online platform. Established in 2018, the company utilizes data analytics and a robust technology platform to assess risks accurately and price policies competitively. By leveraging extensive data sets, Pie Insurance aims to provide greater transparency and savings for small business owners. The company is committed to enhancing the workers' compensation experience with user-friendly features and expert support. Led by co-founder and CEO John Swigart, Pie Insurance is positioned to continue its growth and expand its offerings in the small business insurance market.

Branch

Series A in 2020
Branch is a full-stack insurance company designed to make home and auto insurance simpler to buy and less expensive. Using data, technology, and automation, Branch created the world's first instant, online bundling capability which helps people save thousands of dollars a month in just minutes. Branch partners across the home and auto landscape to embed insurance at the moments that matter, delivering greater convenience and better savings.

Pie Insurance

Series B in 2020
Pie Insurance is a workers' compensation insurance provider focused on offering coverage to small businesses through a straightforward online platform. Established in 2018, the company utilizes data analytics and a robust technology platform to assess risks accurately and price policies competitively. By leveraging extensive data sets, Pie Insurance aims to provide greater transparency and savings for small business owners. The company is committed to enhancing the workers' compensation experience with user-friendly features and expert support. Led by co-founder and CEO John Swigart, Pie Insurance is positioned to continue its growth and expand its offerings in the small business insurance market.

Boost

Series A in 2020
Boost Insurance empowers any company to engage with their customers and increase sales by offering insurance through their own digital experience. Licensed to develop and distribute P&C insurance products in all 50 states, Boost provides insurance infrastructure-as-a-service that packages the necessary compliance, operational, capital, and technological components of an insurance program into a turnkey white-labeled solution, accessible via a simple API integration. Businesses that choose Boost can reduce the cost and complexity of building and managing their insurance function, and quickly begin engaging their customers with valuable insurance products.

Pie Insurance

Series B in 2019
Pie Insurance is a workers' compensation insurance provider focused on offering coverage to small businesses through a straightforward online platform. Established in 2018, the company utilizes data analytics and a robust technology platform to assess risks accurately and price policies competitively. By leveraging extensive data sets, Pie Insurance aims to provide greater transparency and savings for small business owners. The company is committed to enhancing the workers' compensation experience with user-friendly features and expert support. Led by co-founder and CEO John Swigart, Pie Insurance is positioned to continue its growth and expand its offerings in the small business insurance market.

Pie Insurance

Series A in 2018
Pie Insurance is a workers' compensation insurance provider focused on offering coverage to small businesses through a straightforward online platform. Established in 2018, the company utilizes data analytics and a robust technology platform to assess risks accurately and price policies competitively. By leveraging extensive data sets, Pie Insurance aims to provide greater transparency and savings for small business owners. The company is committed to enhancing the workers' compensation experience with user-friendly features and expert support. Led by co-founder and CEO John Swigart, Pie Insurance is positioned to continue its growth and expand its offerings in the small business insurance market.

Boost

Seed Round in 2017
Boost Insurance empowers any company to engage with their customers and increase sales by offering insurance through their own digital experience. Licensed to develop and distribute P&C insurance products in all 50 states, Boost provides insurance infrastructure-as-a-service that packages the necessary compliance, operational, capital, and technological components of an insurance program into a turnkey white-labeled solution, accessible via a simple API integration. Businesses that choose Boost can reduce the cost and complexity of building and managing their insurance function, and quickly begin engaging their customers with valuable insurance products.

Clearcover

Series A in 2017
Clearcover, Inc. is a digital car insurance provider based in Chicago, Illinois, established in 2016. The company focuses on delivering affordable car insurance products through an online platform and agents, utilizing an API-first approach to enhance customer experience. Clearcover leverages advanced technology to streamline the insurance process, minimizing costs by avoiding expensive advertising, which allows them to offer better coverage at lower rates. The company's commitment to innovation and customer satisfaction has garnered recognition, including accolades from Glassdoor and Inc. Magazine for its workplace culture.

WorkFusion

Series D in 2017
WorkFusion, Inc. specializes in developing an intelligent automation cloud platform aimed at enhancing operational efficiency for various industries, including banking, insurance, and healthcare. The company offers a range of products, including robotic process automation (RPA) tools, smart process automation solutions, chatbots for service automation, and workforce orchestration through SmartCrowd. Additionally, WorkFusion provides intelligent automation solutions for anti-money laundering and document processing. Founded in 2010 and headquartered in New York City, WorkFusion has expanded its operations globally with offices in locations such as Bengaluru, Tokyo, Wanchai, London, Minsk, Munich, and Singapore. The company's mission is to facilitate a transition to more meaningful work by leveraging artificial intelligence technology and advanced analytics to automate diverse business processes, thereby improving productivity and service delivery.

WorkFusion

Series C in 2015
WorkFusion, Inc. specializes in developing an intelligent automation cloud platform aimed at enhancing operational efficiency for various industries, including banking, insurance, and healthcare. The company offers a range of products, including robotic process automation (RPA) tools, smart process automation solutions, chatbots for service automation, and workforce orchestration through SmartCrowd. Additionally, WorkFusion provides intelligent automation solutions for anti-money laundering and document processing. Founded in 2010 and headquartered in New York City, WorkFusion has expanded its operations globally with offices in locations such as Bengaluru, Tokyo, Wanchai, London, Minsk, Munich, and Singapore. The company's mission is to facilitate a transition to more meaningful work by leveraging artificial intelligence technology and advanced analytics to automate diverse business processes, thereby improving productivity and service delivery.

WorkFusion

Series B in 2014
WorkFusion, Inc. specializes in developing an intelligent automation cloud platform aimed at enhancing operational efficiency for various industries, including banking, insurance, and healthcare. The company offers a range of products, including robotic process automation (RPA) tools, smart process automation solutions, chatbots for service automation, and workforce orchestration through SmartCrowd. Additionally, WorkFusion provides intelligent automation solutions for anti-money laundering and document processing. Founded in 2010 and headquartered in New York City, WorkFusion has expanded its operations globally with offices in locations such as Bengaluru, Tokyo, Wanchai, London, Minsk, Munich, and Singapore. The company's mission is to facilitate a transition to more meaningful work by leveraging artificial intelligence technology and advanced analytics to automate diverse business processes, thereby improving productivity and service delivery.

WorkFusion

Series A in 2013
WorkFusion, Inc. specializes in developing an intelligent automation cloud platform aimed at enhancing operational efficiency for various industries, including banking, insurance, and healthcare. The company offers a range of products, including robotic process automation (RPA) tools, smart process automation solutions, chatbots for service automation, and workforce orchestration through SmartCrowd. Additionally, WorkFusion provides intelligent automation solutions for anti-money laundering and document processing. Founded in 2010 and headquartered in New York City, WorkFusion has expanded its operations globally with offices in locations such as Bengaluru, Tokyo, Wanchai, London, Minsk, Munich, and Singapore. The company's mission is to facilitate a transition to more meaningful work by leveraging artificial intelligence technology and advanced analytics to automate diverse business processes, thereby improving productivity and service delivery.

WorkFusion

Seed Round in 2011
WorkFusion, Inc. specializes in developing an intelligent automation cloud platform aimed at enhancing operational efficiency for various industries, including banking, insurance, and healthcare. The company offers a range of products, including robotic process automation (RPA) tools, smart process automation solutions, chatbots for service automation, and workforce orchestration through SmartCrowd. Additionally, WorkFusion provides intelligent automation solutions for anti-money laundering and document processing. Founded in 2010 and headquartered in New York City, WorkFusion has expanded its operations globally with offices in locations such as Bengaluru, Tokyo, Wanchai, London, Minsk, Munich, and Singapore. The company's mission is to facilitate a transition to more meaningful work by leveraging artificial intelligence technology and advanced analytics to automate diverse business processes, thereby improving productivity and service delivery.
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