Greycroft

Greycroft is a venture capital firm that specializes in technology start-ups, focusing primarily on the Internet and mobile sectors. With offices in New York and Los Angeles, Greycroft is strategically positioned to support entrepreneurs in these key business hubs. The firm utilizes a vast network of connections within the media and technology industries to help entrepreneurs increase visibility, establish strategic partnerships, and successfully bring their products to market. Since its inception, Greycroft has made over 200 investments totaling more than $1 billion, backing notable companies such as Acorns, App Annie, Bird, and Venmo. Additionally, Greycroft is committed to promoting diversity in the venture capital space, as evidenced by its adoption of the Diversity Term Sheet Rider.

Brentt Baltimore

Principal

Teddy Citrin

Principal and Board Partner

Stewart Easterby

Operating Partner

John Elton

Partner

Jon Goldman

Board Partner

Sharla Grass

Principal

Thabet Mahayni

Growth Investor

Alan Patricof

Chairman and Co-Founder

Dylan Pearce

Partner

Massimo Pennisi

Principal

Elaine Russell

Principal and Co-lead for Albertsons Fund

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Founding Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Will Szczerbiak

Partner

Mark Terbeek

Partner

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in Human Resources

Howdy

Series A in 2023
Howdy is a technology startup focused on assisting companies in hiring and managing software engineers. The company has developed a platform that gathers performance data related to employee engagement and happiness, integrating this information with personality assessments and Spolsky scores. This approach allows clients to more effectively match developers with varying levels of engineering expertise, enhancing the hiring process for technology firms.

Howdy

Series A in 2022
Howdy is a technology startup focused on assisting companies in hiring and managing software engineers. The company has developed a platform that gathers performance data related to employee engagement and happiness, integrating this information with personality assessments and Spolsky scores. This approach allows clients to more effectively match developers with varying levels of engineering expertise, enhancing the hiring process for technology firms.

Enboarder

Series B in 2022
Enboarder is an onboarding and engagement platform that prioritizes the new hire experience by facilitating active engagement over mere administrative tasks. Its innovative workflow engine provides managers with mobile coaching throughout the onboarding process, ensuring they effectively support new employees. From the moment a new hire accepts an offer, Enboarder delivers rich, engaging content directly to their mobile devices. The platform empowers HR professionals to create and manage personalized onboarding workflows independently, without the need for IT or external resources. Key features include manager nudges, check-in surveys, and automated IT provisioning, all designed to enhance the onboarding experience and improve employee engagement.

AmplifAI

Series A in 2021
AmplifAI operates an AI-driven performance enablement platform designed to enhance employee effectiveness through data-driven insights. Founded to create a supportive environment for success, the company focuses on monitoring and identifying best practices as well as micro-learnings that drive performance. Its platform leverages artificial intelligence to deliver tailored coaching and development plans for employees, helping managers support their teams more effectively. As organizations increasingly adopt hybrid work models, AmplifAI's solutions aim to improve workforce quality and make the work experience more engaging and enjoyable.

Leena AI

Series B in 2021
Leena AI, Inc. is a company that specializes in developing an artificial intelligence-powered HR assistant designed to enhance employee experience within organizations. Founded in 2017 and based in Wilmington, Delaware, the platform automates routine HR tasks such as answering policy-related questions, managing employee tickets, and generating documents, allowing HR staff to focus on more strategic activities. The AI assistant integrates seamlessly with over 20 HR management systems, including popular platforms like SAP SuccessFactors and Workday, making it adaptable to various organizational needs. Trusted by one million employees across major companies like Nestle and Coca-Cola, Leena AI addresses every aspect of the employee lifecycle, from onboarding to engagement and FAQ automation, ultimately streamlining HR workflows and improving overall efficiency.

Enboarder

Series A in 2021
Enboarder is an onboarding and engagement platform that prioritizes the new hire experience by facilitating active engagement over mere administrative tasks. Its innovative workflow engine provides managers with mobile coaching throughout the onboarding process, ensuring they effectively support new employees. From the moment a new hire accepts an offer, Enboarder delivers rich, engaging content directly to their mobile devices. The platform empowers HR professionals to create and manage personalized onboarding workflows independently, without the need for IT or external resources. Key features include manager nudges, check-in surveys, and automated IT provisioning, all designed to enhance the onboarding experience and improve employee engagement.

Clovers

Seed Round in 2021
Clovers operates an intelligent interview platform designed to enhance the recruitment process in a hybrid work environment. The platform facilitates collaboration among recruiters and hiring teams, promoting informed hiring decisions while minimizing unconscious bias. It offers features such as real-time interview feedback and coaching, which collectively aim to improve the overall candidate experience. By streamlining the hiring process, Clovers enables organizations to identify and select candidates who possess the best qualities for their needs.

Leena AI

Series A in 2020
Leena AI, Inc. is a company that specializes in developing an artificial intelligence-powered HR assistant designed to enhance employee experience within organizations. Founded in 2017 and based in Wilmington, Delaware, the platform automates routine HR tasks such as answering policy-related questions, managing employee tickets, and generating documents, allowing HR staff to focus on more strategic activities. The AI assistant integrates seamlessly with over 20 HR management systems, including popular platforms like SAP SuccessFactors and Workday, making it adaptable to various organizational needs. Trusted by one million employees across major companies like Nestle and Coca-Cola, Leena AI addresses every aspect of the employee lifecycle, from onboarding to engagement and FAQ automation, ultimately streamlining HR workflows and improving overall efficiency.

Haystack

Seed Round in 2020
Haystack is an employee experience platform that integrates communication, knowledge, and personnel management into a single interface. The platform enables organizations to improve alignment, enhance employee engagement, and streamline the onboarding process for new hires. By providing a centralized location for information about individuals and teams, Haystack facilitates efficient searches and secure connections to popular workplace applications. This integration allows organizations to consolidate data from various enterprise systems, creating unified profiles for employees, teams, and projects, ultimately fostering a more cohesive work environment.

AllVoices

Seed Round in 2020
AllVoices Holding Co. is a company that develops an anonymous reporting platform aimed at facilitating the safe reporting of harassment, bias, and cultural issues within organizations. Founded in 2017 and based in Santa Monica, California, AllVoices provides a tool that allows employees to report incidents confidentially, ensuring their anonymity. The platform aggregates data from these reports, enabling company leadership to gain insights into the extent of workplace issues. Additionally, it offers features such as audit-ready documentation and early trend detection, which assist human resources teams in managing incidents more effectively and efficiently. By leveraging real-time data, AllVoices helps organizations identify and address problems before they escalate, ultimately fostering a healthier workplace culture and ensuring that employees feel heard and supported.

Haystack

Pre Seed Round in 2019
Haystack is an employee experience platform that integrates communication, knowledge, and personnel management into a single interface. The platform enables organizations to improve alignment, enhance employee engagement, and streamline the onboarding process for new hires. By providing a centralized location for information about individuals and teams, Haystack facilitates efficient searches and secure connections to popular workplace applications. This integration allows organizations to consolidate data from various enterprise systems, creating unified profiles for employees, teams, and projects, ultimately fostering a more cohesive work environment.

Heretto

Seed Round in 2019
Heretto is an AI-powered content operations platform that focuses on enhancing customer experiences for companies. It offers a Component Content Management System that facilitates collaboration and dynamic publishing, enabling organizations to transform their content into flexible and manageable data. This structured content approach allows clients to leverage information across various departments, including documentation, customer support, marketing, human resources, and regulatory compliance. By streamlining content creation, management, and distribution, Heretto helps businesses improve their operational efficiency and resolve product issues more effectively.

Enboarder

Series A in 2019
Enboarder is an onboarding and engagement platform that prioritizes the new hire experience by facilitating active engagement over mere administrative tasks. Its innovative workflow engine provides managers with mobile coaching throughout the onboarding process, ensuring they effectively support new employees. From the moment a new hire accepts an offer, Enboarder delivers rich, engaging content directly to their mobile devices. The platform empowers HR professionals to create and manage personalized onboarding workflows independently, without the need for IT or external resources. Key features include manager nudges, check-in surveys, and automated IT provisioning, all designed to enhance the onboarding experience and improve employee engagement.

Bambee

Series A in 2019
Bambee, Inc. is a technology company based in Santa Monica, California, founded in 2016. It provides a platform that enables small and medium-sized businesses to access affordable human resource management services. Bambee allows clients to hire an HR manager starting at $99 per month, assisting them in crafting HR policies and ensuring compliance with regulations. The platform includes features such as HR Autopilot, Guided Payroll, and a suite of powerful HR tools designed to help businesses maintain compliance and enhance performance management. Additionally, Bambee serves a diverse range of industries, including food and beverage, retail, healthcare, technology, education, and manufacturing, among others. By offering these services, Bambee aims to empower businesses to operate efficiently and effectively, akin to Fortune 500 companies.

Enboarder

Venture Round in 2018
Enboarder is an onboarding and engagement platform that prioritizes the new hire experience by facilitating active engagement over mere administrative tasks. Its innovative workflow engine provides managers with mobile coaching throughout the onboarding process, ensuring they effectively support new employees. From the moment a new hire accepts an offer, Enboarder delivers rich, engaging content directly to their mobile devices. The platform empowers HR professionals to create and manage personalized onboarding workflows independently, without the need for IT or external resources. Key features include manager nudges, check-in surveys, and automated IT provisioning, all designed to enhance the onboarding experience and improve employee engagement.

Blueboard

Venture Round in 2018
Blueboard Inc. is a company that specializes in an employee recognition and incentives platform designed for modern workplaces. Founded in 2013 and based in San Francisco, California, Blueboard offers a unique approach to employee rewards by providing curated experiential rewards, such as skydiving, wine tasting, and spa treatments, which can be easily redeemed through its platform. This innovative solution allows employers to recognize their employees meaningfully and memorably, moving beyond traditional cash and gift card offerings. The platform also includes a mobile application that facilitates the seamless distribution of rewards, enhancing the overall employee recognition experience while ensuring budget management through enterprise-level approvals.

Purple Squirrel

Seed Round in 2017
Purple Squirrel is a two-sided hiring marketplace where job seekers materially improve their chances of landing a job, and employees get paid to mentor and discover them.

Comparably

Venture Round in 2017
Comparably is an online platform that specializes in providing comprehensive compensation and culture data to enhance workplace transparency and employee satisfaction. The platform offers insights into compensation based on various factors such as gender, years of experience, region, and company size. By assessing employees' values and needs related to work-life balance, Comparably helps organizations understand what is important to their workforce. This information enables businesses to create more rewarding and sustainable work environments.

Bambee

Seed Round in 2016
Bambee, Inc. is a technology company based in Santa Monica, California, founded in 2016. It provides a platform that enables small and medium-sized businesses to access affordable human resource management services. Bambee allows clients to hire an HR manager starting at $99 per month, assisting them in crafting HR policies and ensuring compliance with regulations. The platform includes features such as HR Autopilot, Guided Payroll, and a suite of powerful HR tools designed to help businesses maintain compliance and enhance performance management. Additionally, Bambee serves a diverse range of industries, including food and beverage, retail, healthcare, technology, education, and manufacturing, among others. By offering these services, Bambee aims to empower businesses to operate efficiently and effectively, akin to Fortune 500 companies.
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