Greycroft

Greycroft is a venture capital firm that specializes in technology start-ups, focusing primarily on the Internet and mobile sectors. With offices in New York and Los Angeles, Greycroft is strategically positioned to support entrepreneurs in these key business hubs. The firm utilizes a vast network of connections within the media and technology industries to help entrepreneurs increase visibility, establish strategic partnerships, and successfully bring their products to market. Since its inception, Greycroft has made over 200 investments totaling more than $1 billion, backing notable companies such as Acorns, App Annie, Bird, and Venmo. Additionally, Greycroft is committed to promoting diversity in the venture capital space, as evidenced by its adoption of the Diversity Term Sheet Rider.

Brentt Baltimore

Principal

Teddy Citrin

Principal and Board Partner

Stewart Easterby

Operating Partner

John Elton

Partner

Jon Goldman

Board Partner

Sharla Grass

Principal

Thabet Mahayni

Growth Investor

Alan Patricof

Chairman and Co-Founder

Dylan Pearce

Partner

Massimo Pennisi

Principal

Elaine Russell

Principal and Co-lead for Albertsons Fund

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Founding Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Will Szczerbiak

Partner

Mark Terbeek

Partner

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in Home Decor

The RealReal

Series H in 2019
The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.

The RealReal

Series G in 2018
The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.

Hollar

Series B in 2016
Hollar is an online dollar store that provides a diverse range of consumer products, including toys, apparel, electronics, beauty items, accessories, party supplies, and home essentials. Founded in 2015 and headquartered in California, the company focuses on offering affordable prices for its curated selections, which include unique gift and party collections. Hollar's e-commerce platform allows customers to conveniently purchase a variety of products online, catering to their everyday needs while maintaining cost-effectiveness.

Everything But The House

Series C in 2016
EBTH, Inc. operates as an online estate sales platform that connects buyers with a diverse range of unique items from luxury estates and consignors. Founded in 2008 and based in Blue Ash, Ohio, the company specializes in selling antiques, art, jewelry, furniture, and collectibles, all presented with professional photography and detailed descriptions to ensure authenticity. EBTH aims to provide a transparent and seamless experience for families and individuals looking to sell their collections, while offering consumers access to one-of-a-kind discoveries. The platform features a wide selection of products, including mid-century furniture, vintage bags, electronics, and homeware, and also caters to customers via a mobile application. With a commitment to exceeding client expectations, EBTH facilitates the sale of over 30,000 items each month, reflecting its mission to uncover valuable pieces from within households.

The RealReal

Series E in 2016
The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.

Everything But The House

Series B in 2015
EBTH, Inc. operates as an online estate sales platform that connects buyers with a diverse range of unique items from luxury estates and consignors. Founded in 2008 and based in Blue Ash, Ohio, the company specializes in selling antiques, art, jewelry, furniture, and collectibles, all presented with professional photography and detailed descriptions to ensure authenticity. EBTH aims to provide a transparent and seamless experience for families and individuals looking to sell their collections, while offering consumers access to one-of-a-kind discoveries. The platform features a wide selection of products, including mid-century furniture, vintage bags, electronics, and homeware, and also caters to customers via a mobile application. With a commitment to exceeding client expectations, EBTH facilitates the sale of over 30,000 items each month, reflecting its mission to uncover valuable pieces from within households.

The RealReal

Series D in 2015
The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.

Everything But The House

Series A in 2014
EBTH, Inc. operates as an online estate sales platform that connects buyers with a diverse range of unique items from luxury estates and consignors. Founded in 2008 and based in Blue Ash, Ohio, the company specializes in selling antiques, art, jewelry, furniture, and collectibles, all presented with professional photography and detailed descriptions to ensure authenticity. EBTH aims to provide a transparent and seamless experience for families and individuals looking to sell their collections, while offering consumers access to one-of-a-kind discoveries. The platform features a wide selection of products, including mid-century furniture, vintage bags, electronics, and homeware, and also caters to customers via a mobile application. With a commitment to exceeding client expectations, EBTH facilitates the sale of over 30,000 items each month, reflecting its mission to uncover valuable pieces from within households.

The RealReal

Series C in 2014
The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.

The RealReal

Series B in 2013
The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.

The RealReal

Series A in 2012
The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.

HipSwap

Venture Round in 2012
HipSwap is a mobile and web market place, offering antiques and art; apparel and accessories for babies, kids, women, and men; bikes; cars and trucks; collectibles; computers and electronics; furniture; home decor and accents; household products; jewelry; accessories; shoes for men and women; women’s bags; music, DVDs, and books; musical instruments; pets; sports equipment; and other products. It allows its users to shop over 4 million fashion items from over 50 marketplaces with one simple search. It also enables a person, merchant, stylist, artist, or designer to sell products to friends, customers, fans, or neighbors; and allows buyers to purchase items using PayPal or credit cards. HipSwap was founded by [Rob Kramer](https://www.crunchbase.com/person/rob-kramer-5) and is based in Los Angeles, C.A.
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