Greycroft

Greycroft is a venture capital firm that specializes in technology start-ups, focusing primarily on the Internet and mobile sectors. With offices in New York and Los Angeles, Greycroft is strategically positioned to support entrepreneurs in these key business hubs. The firm utilizes a vast network of connections within the media and technology industries to help entrepreneurs increase visibility, establish strategic partnerships, and successfully bring their products to market. Since its inception, Greycroft has made over 200 investments totaling more than $1 billion, backing notable companies such as Acorns, App Annie, Bird, and Venmo. Additionally, Greycroft is committed to promoting diversity in the venture capital space, as evidenced by its adoption of the Diversity Term Sheet Rider.

Brentt Baltimore

Principal

Teddy Citrin

Principal and Board Partner

Stewart Easterby

Operating Partner

John Elton

Partner

Jon Goldman

Board Partner

Sharla Grass

Principal

Thabet Mahayni

Growth Investor

Alan Patricof

Chairman and Co-Founder

Dylan Pearce

Partner

Massimo Pennisi

Principal

Elaine Russell

Principal and Co-lead for Albertsons Fund

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Founding Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Will Szczerbiak

Partner

Mark Terbeek

Partner

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in Entertainment

Mighty Jaxx

Series A in 2022
Mighty Jaxx is an integrated future culture platform that specializes in designing and producing digital and physical collectibles. The company collaborates with renowned artists and global brands, including Netflix, Formula 1, and Hasbro, to create high-quality collectible art figures and toys. Through these partnerships, Mighty Jaxx delivers a diverse range of innovative products, shipping millions of collectibles annually to over 80 countries. The company's focus on exceptional artistry and collaboration positions it as a leader in the collectibles market, appealing to collectors seeking unique and exciting designs.

Lemonada

Series A in 2022
Lemonada Media is a podcast network that focuses on sharing authentic human experiences through first-person narratives. Its content aims to foster an engaged community where listeners can connect with diverse stories, promoting understanding and relatability. By exploring various perspectives, Lemonada's podcasts encourage individuals to reflect on their own lives and draw valuable lessons from the experiences of others. Through this approach, the network not only entertains but also enriches the lives of its audience, making them feel more connected and informed about the complexities of human experiences.

mayk

Seed Round in 2021
Mayk provides a virtual music studio designed to help people make original songs for streaming or social media. The company was founded in 2020 and is headquartered in Santa Monica, California.

Flymachine

Venture Round in 2021
Flymachine is a digital entertainment platform that organizes live events, providing an immersive social experience for users. The company specializes in creating virtual venues that serve as mediums for artistic performances, allowing for a customizable experience. By offering creative control over the presentation, Flymachine enables viewers to engage with live events in a way that enhances their enjoyment and interaction. The platform aims to combine entertainment and social connection, transforming how audiences experience live performances.

Podchaser

Series A in 2021
Podchaser, LLC, founded in 2016 and based in Louisville, Kentucky, operates a comprehensive podcast database and discovery tool. The platform allows users to search for and review podcasts and individual episodes, enhancing the way listeners engage with audio content. Users can follow their favorite podcasts, creators, and other users to receive personalized updates, while creators benefit from features such as profile pages and custom podcast lists. Podchaser aims to enrich the podcast ecosystem by providing insights that facilitate discovery for listeners, podcasters, and brands, thereby fostering greater interaction and audience expansion within the podcasting community.

Scopely

Series E in 2020
Scopely, Inc. is an interactive entertainment and video game company based in Culver City, California, founded in 2011. It specializes in developing and publishing mobile and tablet games for both casual and core gamers globally. Scopely is known for its popular franchises, such as "Star Trek™ Fleet Command," "MARVEL Strike Force," "Stumble Guys," and "Yahtzee With Buddies." The company utilizes its proprietary technology platform, Playgami™, to create immersive gaming experiences, with a focus on player engagement and long-lasting enjoyment. Scopely also offers a range of services including game design, live operations, marketing, and analytics, supporting a diversified portfolio within the mobile gaming industry. With operations in various international markets, including Asia-Pacific, EMEA, and North America, Scopely has established itself as a significant player in the interactive entertainment sector.

Mighty Jaxx

Seed Round in 2020
Mighty Jaxx is an integrated future culture platform that specializes in designing and producing digital and physical collectibles. The company collaborates with renowned artists and global brands, including Netflix, Formula 1, and Hasbro, to create high-quality collectible art figures and toys. Through these partnerships, Mighty Jaxx delivers a diverse range of innovative products, shipping millions of collectibles annually to over 80 countries. The company's focus on exceptional artistry and collaboration positions it as a leader in the collectibles market, appealing to collectors seeking unique and exciting designs.

Scopely

Series D in 2019
Scopely, Inc. is an interactive entertainment and video game company based in Culver City, California, founded in 2011. It specializes in developing and publishing mobile and tablet games for both casual and core gamers globally. Scopely is known for its popular franchises, such as "Star Trek™ Fleet Command," "MARVEL Strike Force," "Stumble Guys," and "Yahtzee With Buddies." The company utilizes its proprietary technology platform, Playgami™, to create immersive gaming experiences, with a focus on player engagement and long-lasting enjoyment. Scopely also offers a range of services including game design, live operations, marketing, and analytics, supporting a diversified portfolio within the mobile gaming industry. With operations in various international markets, including Asia-Pacific, EMEA, and North America, Scopely has established itself as a significant player in the interactive entertainment sector.

Inspo Network

Seed Round in 2019
Inspo Network, Inc. is a media company based in Seattle, Washington, that focuses on transforming the lifestyle market through original, short-form video content. Established in 2017, the company develops a video platform that connects content creators with brands seeking to engage targeted audiences. By leveraging a crowdsourced production model, Inspo produces premium lifestyle videos across various categories, including beauty, fashion, fitness, food, and home decor. This approach allows creators to generate high-quality content while helping brands seamlessly integrate their products into these videos. Inspo's platform reaches over 120 million viewers, providing creators and brands with opportunities to inspire and connect with audiences effectively.

Wondery

Series B in 2019
Wondery Inc., founded in 2016 and based in West Hollywood, California, is a content producer and publisher specializing in immersive audio storytelling. The company focuses on creating and curating original podcasts across various genres, including crime, love, mystery, and history. Notable titles in its portfolio include Sword & Scale, Dirty John, and Business Wars, among others. By offering a mobile application, Wondery enables users to follow their favorite podcasts, discover new content, and organize it by channels. The network aims to connect storytellers with audiences, providing a platform for increased exposure and advertising opportunities in the realm of on-demand audio entertainment.

Wave

Series A in 2018
Wave focuses on interactive virtual experiences with a mission to help artists make money at the intersection of gaming and entertainment. Wave’s technology enables musicians to create lifelike avatars of themselves that can “perform” their music on a virtual stage. Most of these virtual shows take place either on the company’s YouTube channel, but Wave’s apps let users tune in on gaming consoles, phones or even the Oculus Rift VR headset. While watching a Wave, viewers can log in to comment in a chat function and give live feedback to the avatar performers.

Wondery

Series A in 2018
Wondery Inc., founded in 2016 and based in West Hollywood, California, is a content producer and publisher specializing in immersive audio storytelling. The company focuses on creating and curating original podcasts across various genres, including crime, love, mystery, and history. Notable titles in its portfolio include Sword & Scale, Dirty John, and Business Wars, among others. By offering a mobile application, Wondery enables users to follow their favorite podcasts, discover new content, and organize it by channels. The network aims to connect storytellers with audiences, providing a platform for increased exposure and advertising opportunities in the realm of on-demand audio entertainment.

Wave

Seed Round in 2017
Wave focuses on interactive virtual experiences with a mission to help artists make money at the intersection of gaming and entertainment. Wave’s technology enables musicians to create lifelike avatars of themselves that can “perform” their music on a virtual stage. Most of these virtual shows take place either on the company’s YouTube channel, but Wave’s apps let users tune in on gaming consoles, phones or even the Oculus Rift VR headset. While watching a Wave, viewers can log in to comment in a chat function and give live feedback to the avatar performers.

Raze

Series A in 2017
RAZE is a media and production company based in Beverly Hills, California, specializing in Latin-centered television and web series. Founded in 2016, RAZE serves the bi-cultural Latino community by creating a diverse range of premium content, including both short and long-form programming. The company focuses on delivering original stories that reflect Latin American culture and news, catering to the evolving lifestyles of its audience. Operating as a subsidiary of Turner Latin America, RAZE distributes its content through its owned channels as well as various third-party media outlets, aiming to engage and resonate with Hispanic viewers across digital platforms.

Vertical Mass

Series A in 2016
Vertical Mass, Inc. is a data management platform based in Los Angeles that specializes in serving celebrities and companies in the music, entertainment, and sports industries. Founded in 2013, the company offers tools that enable its users to collect, manage, and securely store data about their fans across various digital channels, including social media, websites, mobile applications, e-commerce, and content streaming services. By leveraging this proprietary data, clients can gain deeper insights into their audience, enhance their marketing strategies, and effectively target fans with tailored advertising and content. Additionally, Vertical Mass supports its clients in monetizing their audience data through aggregation, selling, or licensing, thereby helping them increase revenue and improve the effectiveness of media spending.

Scopely

Series B in 2016
Scopely, Inc. is an interactive entertainment and video game company based in Culver City, California, founded in 2011. It specializes in developing and publishing mobile and tablet games for both casual and core gamers globally. Scopely is known for its popular franchises, such as "Star Trek™ Fleet Command," "MARVEL Strike Force," "Stumble Guys," and "Yahtzee With Buddies." The company utilizes its proprietary technology platform, Playgami™, to create immersive gaming experiences, with a focus on player engagement and long-lasting enjoyment. Scopely also offers a range of services including game design, live operations, marketing, and analytics, supporting a diversified portfolio within the mobile gaming industry. With operations in various international markets, including Asia-Pacific, EMEA, and North America, Scopely has established itself as a significant player in the interactive entertainment sector.

All Def

Series B in 2016
All Def is a multi-platform digital media company and entertainment hub that focuses on curating and connecting a new generation of content creators with global audiences. The company embraces multiracial cultural entertainment in various forms, producing original programming related to hip-hop, comedy, poetry, and social justice. It supports artists and cultural influencers, including comics, writers, directors, actors, poets, and musicians, through diverse channels such as a record label, television and film development, and artist management. Additionally, All Def engages in brand partnerships and live events, allowing viewers to experience hip-hop and other cultural expressions in innovative ways.

Theta EdgeCloud

Seed Round in 2016
Theta EdgeCloud is the leading decentralized cloud for AI, media and entertainment. The platform empowers AI teams with unrivaled GPU price-to-performance as the first hybrid cloud-edge computing architecture. Strategic corporate investors include Samsung NEXT, Sony Innovation Fund, media investors BDMI Bertelsmann Digital Media Investments, CAA Creative Artists Agency, and traditional Silicon Valley VCs including DCM and Sierra Ventures.

The Dodo

Series B in 2015
The Dodo is a digital media company based in New York that focuses on animals, offering a blend of news, entertainment, and advocacy. It aims to create an online community for animal lovers by providing engaging stories and videos related to animal welfare and activism. Through its content, The Dodo encourages connections between people and animals, promoting care and awareness of various animal-related issues.

Knowsy

Seed Round in 2015
Knowsy mission is to educate, inspire and entertain viewers by creating smart and short videos that help you know it all.

Whip Media

Series B in 2014
Whip Media is a prominent provider of enterprise cloud software aimed at revolutionizing the content licensing landscape in the entertainment industry. The company specializes in transforming operations related to rights and royalties management, utilizing advanced artificial intelligence and automation to enhance streaming analytics and supply chain processes. Whip Media's platform offers proprietary data and predictive insights, enabling media companies to effectively distribute, control, and monetize their television and movie content. By driving informed streaming strategies and accelerating insights, Whip Media supports entertainment organizations in making profitable content decisions at scale, thereby facilitating revenue growth and direct-to-consumer initiatives.

Scopely

Series A in 2014
Scopely, Inc. is an interactive entertainment and video game company based in Culver City, California, founded in 2011. It specializes in developing and publishing mobile and tablet games for both casual and core gamers globally. Scopely is known for its popular franchises, such as "Star Trek™ Fleet Command," "MARVEL Strike Force," "Stumble Guys," and "Yahtzee With Buddies." The company utilizes its proprietary technology platform, Playgami™, to create immersive gaming experiences, with a focus on player engagement and long-lasting enjoyment. Scopely also offers a range of services including game design, live operations, marketing, and analytics, supporting a diversified portfolio within the mobile gaming industry. With operations in various international markets, including Asia-Pacific, EMEA, and North America, Scopely has established itself as a significant player in the interactive entertainment sector.

The Dodo

Series A in 2014
The Dodo is a digital media company based in New York that focuses on animals, offering a blend of news, entertainment, and advocacy. It aims to create an online community for animal lovers by providing engaging stories and videos related to animal welfare and activism. Through its content, The Dodo encourages connections between people and animals, promoting care and awareness of various animal-related issues.

All Def

Series A in 2014
All Def is a multi-platform digital media company and entertainment hub that focuses on curating and connecting a new generation of content creators with global audiences. The company embraces multiracial cultural entertainment in various forms, producing original programming related to hip-hop, comedy, poetry, and social justice. It supports artists and cultural influencers, including comics, writers, directors, actors, poets, and musicians, through diverse channels such as a record label, television and film development, and artist management. Additionally, All Def engages in brand partnerships and live events, allowing viewers to experience hip-hop and other cultural expressions in innovative ways.

Epoxy

Series A in 2014
Epoxy Inc. operates an online video creation and sharing platform that facilitates the production of clips, GIFs, images, and memes from videos. The platform allows users to share YouTube videos directly across social networks and engage with their audience through comments. Founded in 2012 and based in Venice, California, Epoxy serves both individual creators and media enterprises, providing professional tools for video channel management. The company's offerings are designed to enhance audience engagement and support monetization efforts, drawing insights from the experiences of successful YouTubers and video creators. Epoxy Inc. has been functioning as a subsidiary of Vemba Corp since 2016.

Elite Daily

Convertible Note in 2014
Elite Daily was founded with a commitment to not only deliver content specifically targeted for Generation-Y, but also content shaped by talented media professionals of the same demographic. Elite Daily’s founding team grew tired of traditional media publications mandating that news coverage be presented in a dull, one-dimensional manner and set out to create a highly engaging, socially driven content platform that would radically change and redefine the meaning of a media publication. The site consistently delivers diverse content with a fresh, relevant voice that appeals to the divergent perspectives represented within our generation. With an audience of over 70 million monthly readers, Elite Daily has established the largest, fastest growing community of millennial voices on the web.

Redef

Seed Round in 2014
REDEF is a company that curates information streams tailored for various industry communities, integrating elements of pop culture. Its platform focuses on a diverse range of topics, including media, technology, sports, music, movies, education, fashion, design, and health. Through newsletters and community engagement, REDEF promotes a deeper understanding of these subjects by allowing users to customize their preferred content mixes and share them with others. The aim is to create an interactive environment where curated insights foster connections among professionals and enthusiasts alike.

The Dodo

Seed Round in 2014
The Dodo is a digital media company based in New York that focuses on animals, offering a blend of news, entertainment, and advocacy. It aims to create an online community for animal lovers by providing engaging stories and videos related to animal welfare and activism. Through its content, The Dodo encourages connections between people and animals, promoting care and awareness of various animal-related issues.

Epoxy

Seed Round in 2013
Epoxy Inc. operates an online video creation and sharing platform that facilitates the production of clips, GIFs, images, and memes from videos. The platform allows users to share YouTube videos directly across social networks and engage with their audience through comments. Founded in 2012 and based in Venice, California, Epoxy serves both individual creators and media enterprises, providing professional tools for video channel management. The company's offerings are designed to enhance audience engagement and support monetization efforts, drawing insights from the experiences of successful YouTubers and video creators. Epoxy Inc. has been functioning as a subsidiary of Vemba Corp since 2016.

Group Nine Media

Series A in 2013
Group Nine Media is a digital media holding company founded in 2016 and headquartered in New York. It operates four prominent brands: The Dodo, which focuses on animal-related content; NowThis, a platform for video news; Thrillist, which covers food, drink, travel, and entertainment; and Seeker, a channel dedicated to science and exploration. With nearly 4 billion video views each month, Group Nine Media targets a young audience, particularly millennials, by providing engaging content designed for social media consumption. The company also offers services such as creative strategy development, branded content, and social storytelling consultation, enhancing its ability to deliver relevant information across various topics.

PlumTV

Venture Round in 2012
Plum TV is a premium local cable TV network creating original programming for some of the nations most affluent communities. These communities currently include Aspen, Vail, Telluride, Sun Valley, Miami Beach, Martha's Vineyard, Nantucket, and The Hamptons. It's programming is distributed via Comcast, Cablevision, Hulu, and YouTube.

Nimble TV

Series A in 2012
Imagine a true global television experience in which a subscriber in Paris watches U.S. television programming as if they were living in New York. Also imagine a business person traveling the globe while still watching their cable subscription from back home. This is the world enabled by NimbleTV – TV as it should be – TV from Anywhere -- without the limitations of traditional cable and satellite TV services. NimbleTV enhances rather than replaces traditional pay TV services. It creates value for all players in the TV ecosystem, including distribution companies, and content producers. Nimble utilizes its proprietary advanced cloud-based streaming and HD-DVR solution to allow subscribers to access their pay TV subscriptions at any time, from any device, from anywhere around the world. For more information, please visit NimbleTV.com.

AwesomenessTV

Series A in 2012
AwesomenessTV is a multi-platform media company based in Santa Monica, California, specializing in original programming aimed at the global Gen Z audience. It operates as a subsidiary of Viacom International Inc. and is owned by DreamWorks Animation and Hearst Corporation, which holds a 25 percent stake. The company's offerings include AwesomenessTV, a prominent destination for youth-oriented content; the ATV Network, a community-based multi-channel network with over 90,000 channels; and Big Frame, a talent management firm focused on influencers. Additionally, AwesomenessTV encompasses DreamWorksTV, Awestruck, Awesomeness Films, Wildness, as well as divisions dedicated to consumer products, music, and branded entertainment. Founded by Brian Robbins and Joe Davola, AwesomenessTV has established itself as a significant player in the digital media landscape.

9gag

Seed Round in 2012
9GAG, Inc. is an online platform and social media website founded in 2008 and based in Mountain View, California. It allows users to share and comment on a wide range of user-generated content, primarily focusing on humor. The platform features categories such as funny pictures, videos, gaming, anime, manga, movies, TV shows, sports, food, memes, and more. 9GAG.TV, a segment of the site, showcases user-generated videos across various themes, including comedy, pranks, and cute moments. The company updates its content daily, providing users with an engaging platform for fun, conversation, and connection.

Parent Media Group

Venture Round in 2012
Parent Media Group Inc. is a company that operates family-oriented websites designed to engage and support parents. Founded in 2005 and based in Charlotte, North Carolina, the company provides a variety of online resources and communities. Its platforms include TheCuteKid.com, which offers opportunities in the entertainment industry, and ParentSociety.com, which guides parents from pregnancy through the teenage years. Additionally, CanvasPeople.com transforms personal photos into artistic creations, while DealsforMommy curates valuable deals and free samples tailored for mothers. Parent Media Group focuses on creating interactive content and fostering community connections, making it a go-to resource for family-centric information and services.

Extreme Reach

Series B in 2010
Extreme Reach is revolutionizing the business aspects of content production and creative asset management for the media, entertainment and advertising ecosystem. In addition to being the leader in commercial Talent & Rights management and the 3rd largest EOR in the US, ER has transformed the way advertisers control the deployment of their creative and how the media sources those ads to execute campaigns. The company’s creative asset workflow platform, AdBridge™, is built upon a decade of innovation and integrates all the paths and processes required by today’s complex media landscape. The company proudly serves the best and biggest brands, studios, agencies, production companies, media destinations, performers and rights owners. With over 200,000 platform users, $2 billion in payroll annually and nearly four million creative assets in its care, ER frees content producers and the teams involved in ad campaign execution from the mundane so they can make magic happen.

Babble

Series B in 2010
Babble is an online parenting magazine and community platform aimed at urban parents, providing a variety of lifestyle content. Founded in December 2006 by Alisa Volkman and Rufus Griscom, the company is based in New York. Babble offers articles, photos, videos, and blogs covering topics such as beauty, home, food, travel, entertainment, parenting, and health. The site features interactive elements including community profiles, message boards, and photo sharing services. Additionally, it hosts specialized content like the "Strollerderby" blog and a parental advisory column, ensuring a diverse range of resources and advice for modern families.

Babble

Series A in 2009
Babble is an online parenting magazine and community platform aimed at urban parents, providing a variety of lifestyle content. Founded in December 2006 by Alisa Volkman and Rufus Griscom, the company is based in New York. Babble offers articles, photos, videos, and blogs covering topics such as beauty, home, food, travel, entertainment, parenting, and health. The site features interactive elements including community profiles, message boards, and photo sharing services. Additionally, it hosts specialized content like the "Strollerderby" blog and a parental advisory column, ensuring a diverse range of resources and advice for modern families.

Extreme Reach

Series A in 2009
Extreme Reach is revolutionizing the business aspects of content production and creative asset management for the media, entertainment and advertising ecosystem. In addition to being the leader in commercial Talent & Rights management and the 3rd largest EOR in the US, ER has transformed the way advertisers control the deployment of their creative and how the media sources those ads to execute campaigns. The company’s creative asset workflow platform, AdBridge™, is built upon a decade of innovation and integrates all the paths and processes required by today’s complex media landscape. The company proudly serves the best and biggest brands, studios, agencies, production companies, media destinations, performers and rights owners. With over 200,000 platform users, $2 billion in payroll annually and nearly four million creative assets in its care, ER frees content producers and the teams involved in ad campaign execution from the mundane so they can make magic happen.

LicenseStream

Series B in 2008
LicenseStream provides enabling infrastructure for content licensing, helping content owners define rights and transact online in minutes. They automate today's manual licensing processes. LicenseStream is the market-leading licensing automation platform partner for global advertising, content production, and content delivery businesses. Enterprise partners using the ImageSpan partner include Omnicom, Visible World, and online advertising agencies.

DigiSynd

Seed Round in 2008
DigiSynd is a company that offers outsourced packaging, syndication, and marketing solutions designed to maximize the value of digital content for studios and creators. Founded by Oliver Luckett and Rob Maigret, who have a background in online media, DigiSynd combines traditional storytelling techniques with modern digital strategies. The company focuses on engaging online communities and enhancing user experiences through interactivity and user-generated content. Its services encompass online entertainment marketing, production, and syndication, helping clients effectively navigate the digital landscape and reach broader audiences.

HuffPost

Series B in 2007
HuffPost is an online news provider and blog that offers coverage of U.S. politics, entertainment, style, world news, technology, and comedy. It is comprised of 80,000 bloggers and 126 million monthly visitors. In 2012, HuffPost became the first commercially run United States digital media enterprise to win a Pulitzer Prize. It was launched in 2005 and is based in New York, N.Y.

Doppelganger

Series D in 2007
Doppelganger (formerly Evil Twin Studios) created and operates vSide, a 3D virtual world providing entertainment and social networking for the teen demographic. vSide users configure their own avatars, make friends, chat, dance, listen to music, shop for clothing, attend events and parties, create and decorate their own private spaces, and throw their own parties in those spaces, choosing the music, videos, and guest list.

Worldwide Biggies

Series A in 2007
Worldwide Biggies, Inc. is a digital entertainment studio established in 2005 and located in New York, New York. The company specializes in creating a diverse array of entertainment content, including films, television shows, gametoons, games, and webisodes. Its offerings are tailored for children, families, and young adults, providing engaging online experiences that cater to various audiences.

LicenseStream

Series A in 2007
LicenseStream provides enabling infrastructure for content licensing, helping content owners define rights and transact online in minutes. They automate today's manual licensing processes. LicenseStream is the market-leading licensing automation platform partner for global advertising, content production, and content delivery businesses. Enterprise partners using the ImageSpan partner include Omnicom, Visible World, and online advertising agencies.

HuffPost

Series A in 2006
HuffPost is an online news provider and blog that offers coverage of U.S. politics, entertainment, style, world news, technology, and comedy. It is comprised of 80,000 bloggers and 126 million monthly visitors. In 2012, HuffPost became the first commercially run United States digital media enterprise to win a Pulitzer Prize. It was launched in 2005 and is based in New York, N.Y.
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