Greycroft

Founded in 2006, Greycroft is a venture capital firm based in New York and Los Angeles. With over $1 billion under management, it focuses on early-stage investments in consumer internet, financial technology, healthcare, and enterprise software sectors across the United States. The firm leverages its extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, and bring products to market.

William Agathis

Investor

Kamran Ansari

Venture Partner

Adam Boutin

Partner

Nick Crance

Principal

Conor Deveney

Principal

Past deals in Electrical Equipment

Tetra

Series A in 2025
Tetra operates an online platform that automates the buying and installation of home improvement projects, with a focus on HVAC upgrades such as boilers, furnaces, and air conditioners. The service simplifies the process by eliminating the need for contractor visits, sales consultations, quotes, and extensive product research, handling procurement and installation to deliver a faster, easier, and more affordable home improvement experience for homeowners.

Tetra

Seed Round in 2023
Tetra operates an online platform that automates the buying and installation of home improvement projects, with a focus on HVAC upgrades such as boilers, furnaces, and air conditioners. The service simplifies the process by eliminating the need for contractor visits, sales consultations, quotes, and extensive product research, handling procurement and installation to deliver a faster, easier, and more affordable home improvement experience for homeowners.
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