Greycroft

Founded in 2006, Greycroft is a venture capital firm based in New York and Los Angeles. With over $1 billion under management, it focuses on early-stage investments in consumer internet, financial technology, healthcare, and enterprise software sectors across the United States. The firm leverages its extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, and bring products to market.

William Agathis

Investor

Brentt Baltimore

Principal

Adam Boutin

Partner

Brian Bustamante-Nicholson

Partner

Nick Crance

Principal

Conor Deveney

Principal

John Elton

Partner

Livi Grant

Investor

Alaina Hartley

Investor

Jen Hilibrand

Investor

Alan Patricof

Chairman and Co-Founder

Dylan Pearce

Partner

Massimo Pennisi

Principal

Carley Phillips

Investor

Katherine Power

Partner

Elaine Russell

Principal

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Partner

Ian Sigalow

Partner

Bryan Subijano

Principal

Mark Terbeek

Partner

Marcie Vu

General Partner

Past deals in Dating

Spectrum Labs

Series B in 2022
Spectrum Labs, Inc. is a technology company that specializes in creating an artificial intelligence-based platform designed to identify and monitor online behavior. Founded in 2016 and headquartered in San Francisco, California, the company offers its flagship product, Guardian, which features an analytics dashboard and tools for community guidelines enforcement, model upgrades, data labeling, and policy consultation. Spectrum Labs serves a diverse range of clients, including those in dating, gaming, marketplaces, and social platforms, by enabling trust and safety teams to detect harmful behaviors in text and audio content. The company's solutions aim to reduce content moderation costs while enhancing the identification of toxic behaviors, ultimately contributing to a safer online environment.

Spectrum Labs

Series A in 2020
Spectrum Labs, Inc. is a technology company that specializes in creating an artificial intelligence-based platform designed to identify and monitor online behavior. Founded in 2016 and headquartered in San Francisco, California, the company offers its flagship product, Guardian, which features an analytics dashboard and tools for community guidelines enforcement, model upgrades, data labeling, and policy consultation. Spectrum Labs serves a diverse range of clients, including those in dating, gaming, marketplaces, and social platforms, by enabling trust and safety teams to detect harmful behaviors in text and audio content. The company's solutions aim to reduce content moderation costs while enhancing the identification of toxic behaviors, ultimately contributing to a safer online environment.

Bumble

Venture Round in 2020
Bumble is a location-based social networking platform that combines dating, friend-finding, and career-building in a single app. It enables users to connect and communicate in ways intended to foster healthy and equitable relationships. In heterosexual matches, only female users can initiate contact with matched male users, while in same-sex matches either person can message first. Users can sign up with a phone number or Facebook profile and switch between romantic, friend-finder (BFF), and business networking modes, including Bumble Bizz for professional connections. Founded in 2014 by Whitney Wolfe Herd, Bumble is based in Austin, Texas, and operates the Bumble and Badoo apps, serving users in the United States and internationally.

Elite Daily

Convertible Note in 2014
Elite Daily, Inc. is an online media platform focused on providing engaging content tailored for millennials, particularly Generation Y. Founded in 2014 and based in New York, the company produces a wide range of articles, videos, and documentaries across various categories, including news, lifestyle, dating, entertainment, politics, and culture. Elite Daily aims to deliver content that resonates with the interests and perspectives of its audience, which exceeds 70 million monthly readers, establishing it as a significant community for millennial voices. The platform was created by a team of media professionals from the same demographic, who sought to move away from traditional media's often monotonous presentation of news and instead foster a vibrant, socially driven environment. As of 2017, Elite Daily operates as a subsidiary of Bustle Digital Group.
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