Greycroft

Greycroft is a venture capital firm that specializes in technology start-ups, focusing primarily on the Internet and mobile sectors. With offices in New York and Los Angeles, Greycroft is strategically positioned to support entrepreneurs in these key business hubs. The firm utilizes a vast network of connections within the media and technology industries to help entrepreneurs increase visibility, establish strategic partnerships, and successfully bring their products to market. Since its inception, Greycroft has made over 200 investments totaling more than $1 billion, backing notable companies such as Acorns, App Annie, Bird, and Venmo. Additionally, Greycroft is committed to promoting diversity in the venture capital space, as evidenced by its adoption of the Diversity Term Sheet Rider.

Brentt Baltimore

Principal

Teddy Citrin

Principal and Board Partner

Stewart Easterby

Operating Partner

John Elton

Partner

Jon Goldman

Board Partner

Sharla Grass

Principal

Thabet Mahayni

Growth Investor

Alan Patricof

Chairman and Co-Founder

Dylan Pearce

Partner

Massimo Pennisi

Principal

Elaine Russell

Principal and Co-lead for Albertsons Fund

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Founding Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Will Szczerbiak

Partner

Mark Terbeek

Partner

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in Data Visualization

Coactive AI

Series B in 2024
Coactive AI is a machine learning platform that unlocks analytics and insights from unstructured image and video data. Coactive AI brings unstructured data and assists analysts in making image and video data useful. Providing unprecedented insights, ease of use, and lightning-fast speeds.

Vera

Pre Seed Round in 2023
Vera develops an assessment platform to identify and address risks in artificial intelligence and machine learning models. It engages key stakeholders across teams to create data-driven assessments and use data science tools to investigate AI and ML models, helping organizations navigate through uncertainty and protecting companies and individuals from risky artificial intelligence systems.

Validic

Venture Round in 2022
Validic, Inc. is a technology company that provides a cloud-based platform for collecting and managing mobile health data from various Internet-enabled health applications and devices. Founded in 2010 and based in Durham, North Carolina, Validic connects healthcare providers with patient-recorded data through its solutions, including Validic Solution, Validic Connect, and Validic Mobile. The platform integrates data from over 400 clinical and consumer devices, enabling wellness companies, healthcare providers, pharmaceuticals, and health plans to access and utilize actionable health information. By streamlining the collection and visualization of personal health data, Validic aims to enhance the quality of care and improve health outcomes for individuals.

Veritonic

Series A in 2022
Veritonic, Inc. is a marketing analytics company based in New York that specializes in audio research and analytics. Founded in 2015, Veritonic offers a platform designed to measure, compare, and test various audio assets, including music, voiceovers, and jingles, to assess their effectiveness across different audience segments. The platform provides qualitative and quantitative insights into marketing responses, allowing brands, agencies, and publishers to evaluate the return on investment (ROI) of their audio campaigns before, during, and after execution. By leveraging artificial intelligence metrics, Veritonic helps clients optimize their audio marketing strategies, mitigate risks, and enhance consumer engagement through impactful audio experiences.

Clozd

Series A in 2022
Clozd provides services and technology for win-loss analysis. Their mission is to help clients uncover reasons why they win and lose so they can hone product strategy, refine messaging, foster strategic alignment, and enable sales. Clozd was founded in 2017 and is based in Lehi, Utah.

Prezent AI

Series A in 2022
Prezent is an enterprise business storytelling platform for business communication, empowering busy professionals with an AI-driven platform to effortlessly create compelling presentations and narratives. Trusted by Fortune 500 companies and high-growth enterprises, Prezent combines cutting-edge technology with human-centered design with industry-specific AI models to revolutionize storytelling in the workplace.

Involve.ai

Series A in 2021
Involve is a customer intelligence platform that uses artificial intelligence to help businesses accelerate growth from existing data. It organizes all customer data and interactions in a single dashboard to quickly predict customer health, stop customers from leaving, and expand them to increase revenue.

StatusPro

Seed Round in 2021
StatusPro is a sports technology company that integrates data with augmented and virtual reality to offer innovative training and gaming solutions. The company specializes in creating three-dimensional simulations that detail player performance during NFL games. These simulations are transformed into virtual reality experiences, allowing coaches, players, and fans to engage more deeply with the sport. By leveraging advanced technology, StatusPro enhances the training process and overall enjoyment of football, providing users with immersive tools for skill development and analysis.

Podsights

Venture Round in 2021
Podsights is a company that specializes in analytics, reporting, and attribution for podcast advertising. Founded in 2018 and based in New York, it offers a platform that provides podcast publishers and advertisers with actionable data and insights. This enables users to effectively target their content and measure the performance of their campaigns. Podsights replaces traditional methods of reporting, such as emailing download numbers and audio files, with modern, real-time analytics that allow for precise tracking of podcast listens and their impact on on-site activity. By utilizing a pixel-based measurement solution, Podsights equips advertisers with critical information about the effectiveness of their campaigns, contributing to a more data-driven approach to podcast advertising.

Veritonic

Series A in 2020
Veritonic, Inc. is a marketing analytics company based in New York that specializes in audio research and analytics. Founded in 2015, Veritonic offers a platform designed to measure, compare, and test various audio assets, including music, voiceovers, and jingles, to assess their effectiveness across different audience segments. The platform provides qualitative and quantitative insights into marketing responses, allowing brands, agencies, and publishers to evaluate the return on investment (ROI) of their audio campaigns before, during, and after execution. By leveraging artificial intelligence metrics, Veritonic helps clients optimize their audio marketing strategies, mitigate risks, and enhance consumer engagement through impactful audio experiences.

Chartable

Seed Round in 2020
Chartable, Inc. is a company that provides a platform for tracking and analyzing podcasts, aimed at assisting creators in understanding and growing their audiences. Founded in 2018 and based in New York, Chartable offers tools that enable users to collect and analyze data on downloads, engagement, charts, ratings, and reviews from various distribution channels. This allows both independent podcasters and major media publishers to gain insights into their own podcasts as well as their competitors. The platform is designed to help users find, track, and share podcasts or episodes, ultimately enhancing their ability to monetize and improve their content in the podcast industry.

Podsights

Seed Round in 2020
Podsights is a company that specializes in analytics, reporting, and attribution for podcast advertising. Founded in 2018 and based in New York, it offers a platform that provides podcast publishers and advertisers with actionable data and insights. This enables users to effectively target their content and measure the performance of their campaigns. Podsights replaces traditional methods of reporting, such as emailing download numbers and audio files, with modern, real-time analytics that allow for precise tracking of podcast listens and their impact on on-site activity. By utilizing a pixel-based measurement solution, Podsights equips advertisers with critical information about the effectiveness of their campaigns, contributing to a more data-driven approach to podcast advertising.

Chartable

Seed Round in 2019
Chartable, Inc. is a company that provides a platform for tracking and analyzing podcasts, aimed at assisting creators in understanding and growing their audiences. Founded in 2018 and based in New York, Chartable offers tools that enable users to collect and analyze data on downloads, engagement, charts, ratings, and reviews from various distribution channels. This allows both independent podcasters and major media publishers to gain insights into their own podcasts as well as their competitors. The platform is designed to help users find, track, and share podcasts or episodes, ultimately enhancing their ability to monetize and improve their content in the podcast industry.

Segment

Series D in 2019
Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify, and connect their first-party to over 200 marketing, analytics, and data warehouse tools. It was founded in 2011 and headquartered in San Francisco, California.

Involve.ai

Seed Round in 2018
Involve is a customer intelligence platform that uses artificial intelligence to help businesses accelerate growth from existing data. It organizes all customer data and interactions in a single dashboard to quickly predict customer health, stop customers from leaving, and expand them to increase revenue.

Shape Matrix

Series A in 2018
Shape Matrix is committed to helping organizations harness the power of truth as a competitive advantage to build trusted and fast-growing enterprises. The Shape Matrix system uses geometric shapes to generate an inexhaustible number of visually appealing 2D and 3D marks – Shapetags – that serve as secure, serialized, hard-to-clone identifiers for physical and digital objects. Shapetags are easily recognized by the human eye, quickly authenticated with off-the-shelf mobile devices and impossible to decode without authorized access. Shapetags can be applied to tiny items as well as those made of difficult-to-track materials like wood and liquids. Shape Matrix technology provides organizations with the traceability solution needed to secure its assets, supply chain and data. The Shape Matrix system was created by Shape Operating System Industries, Inc., a Brooklyn-based innovation lab backed by IA Ventures, Lerer Hippeau Ventures, Greycroft, Slow Ventures, Bloomberg Beta, Box Group, GGV Capital, Traverse Capital and others. For more information, visit http://www.shapematrix.com.

MapAnything

Series C in 2017
MapAnything, Inc. specializes in geo-productivity software solutions designed for Salesforce and ServiceNow, enabling businesses to enhance their operational efficiency through location intelligence. The company offers a range of applications, including MapAnything for route planning, field productivity, and territory management, as well as MapAnything Live, which focuses on IoT workflows and vehicle telematics. Additionally, MapAnything Guide assists with multi-day route scheduling and optimization, while MapAnything Data bridges the gap between teams and new opportunities. The company also provides a map-based solution for IT service and asset management within ServiceNow and integrates ESRI ArcGIS data into Salesforce for strategic analysis. Founded in 2009 and based in Charlotte, North Carolina, with offices in Atlanta, Sydney, and London, MapAnything serves a diverse clientele across sectors such as finance, healthcare, manufacturing, and government. As of May 2019, it operates as a subsidiary of Salesforce.

Resonate

Series C in 2017
Resonate operates a database platform that enhances consumer intelligence for brands and agencies through a deep analysis of audience characteristics. By focusing on motivations-based targeting, Resonate enables political campaigns, advocacy groups, and major consumer brands to create effective online advertising campaigns. The platform goes beyond traditional demographic targeting by uncovering unidentifiable values such as patriotism, environmentalism, and luxury preferences. This comprehensive understanding of behavioral, attitudinal, lifestyle, and life-stage data allows clients to better engage with their customers and tailor their marketing strategies effectively.

Shape Matrix

Seed Round in 2017
Shape Matrix is committed to helping organizations harness the power of truth as a competitive advantage to build trusted and fast-growing enterprises. The Shape Matrix system uses geometric shapes to generate an inexhaustible number of visually appealing 2D and 3D marks – Shapetags – that serve as secure, serialized, hard-to-clone identifiers for physical and digital objects. Shapetags are easily recognized by the human eye, quickly authenticated with off-the-shelf mobile devices and impossible to decode without authorized access. Shapetags can be applied to tiny items as well as those made of difficult-to-track materials like wood and liquids. Shape Matrix technology provides organizations with the traceability solution needed to secure its assets, supply chain and data. The Shape Matrix system was created by Shape Operating System Industries, Inc., a Brooklyn-based innovation lab backed by IA Ventures, Lerer Hippeau Ventures, Greycroft, Slow Ventures, Bloomberg Beta, Box Group, GGV Capital, Traverse Capital and others. For more information, visit http://www.shapematrix.com.

MapAnything

Series B in 2017
MapAnything, Inc. specializes in geo-productivity software solutions designed for Salesforce and ServiceNow, enabling businesses to enhance their operational efficiency through location intelligence. The company offers a range of applications, including MapAnything for route planning, field productivity, and territory management, as well as MapAnything Live, which focuses on IoT workflows and vehicle telematics. Additionally, MapAnything Guide assists with multi-day route scheduling and optimization, while MapAnything Data bridges the gap between teams and new opportunities. The company also provides a map-based solution for IT service and asset management within ServiceNow and integrates ESRI ArcGIS data into Salesforce for strategic analysis. Founded in 2009 and based in Charlotte, North Carolina, with offices in Atlanta, Sydney, and London, MapAnything serves a diverse clientele across sectors such as finance, healthcare, manufacturing, and government. As of May 2019, it operates as a subsidiary of Salesforce.

Comparably

Venture Round in 2017
Comparably is an online platform that specializes in providing comprehensive compensation and culture data to enhance workplace transparency and employee satisfaction. The platform offers insights into compensation based on various factors such as gender, years of experience, region, and company size. By assessing employees' values and needs related to work-life balance, Comparably helps organizations understand what is important to their workforce. This information enables businesses to create more rewarding and sustainable work environments.

Teem by iOFFICE

Series B in 2016
Teem is a cloud-based software and analytics platform for meeting management and analysis that helps companies maximize their workspace and enable their employees to work more efficiently. The platform provides employee-focused meeting tools and activity-driven insights, including eye-catching conference room displays, streamlined visitor management and detailed space use analytics that drive better decisions on space and facilities utilization for thousands of the most progressive companies in the world such as Airbnb, Twitter, Pinterest, Rakutan, Solar City, Palintir, Buzzfeed, and Disney. To date, the Salt Lake City-based startup has raised $8 million in capital from Google Ventures, Greycroft Partners, Zetta Venture Partners, Origin Ventures, Kickstart Seed Fund, Peak Ventures, Marc Benioff, Dave Elkington and Josh James, among others. The EventBoard display software is available on Apple iPad™ 2 or newer and easily integrates with many existing calendar systems, including Google Apps, Microsoft Exchange, and Office 365. For more information on Teem, visit teem.com.

MapAnything

Series A in 2015
MapAnything, Inc. specializes in geo-productivity software solutions designed for Salesforce and ServiceNow, enabling businesses to enhance their operational efficiency through location intelligence. The company offers a range of applications, including MapAnything for route planning, field productivity, and territory management, as well as MapAnything Live, which focuses on IoT workflows and vehicle telematics. Additionally, MapAnything Guide assists with multi-day route scheduling and optimization, while MapAnything Data bridges the gap between teams and new opportunities. The company also provides a map-based solution for IT service and asset management within ServiceNow and integrates ESRI ArcGIS data into Salesforce for strategic analysis. Founded in 2009 and based in Charlotte, North Carolina, with offices in Atlanta, Sydney, and London, MapAnything serves a diverse clientele across sectors such as finance, healthcare, manufacturing, and government. As of May 2019, it operates as a subsidiary of Salesforce.

Teem by iOFFICE

Series A in 2015
Teem is a cloud-based software and analytics platform for meeting management and analysis that helps companies maximize their workspace and enable their employees to work more efficiently. The platform provides employee-focused meeting tools and activity-driven insights, including eye-catching conference room displays, streamlined visitor management and detailed space use analytics that drive better decisions on space and facilities utilization for thousands of the most progressive companies in the world such as Airbnb, Twitter, Pinterest, Rakutan, Solar City, Palintir, Buzzfeed, and Disney. To date, the Salt Lake City-based startup has raised $8 million in capital from Google Ventures, Greycroft Partners, Zetta Venture Partners, Origin Ventures, Kickstart Seed Fund, Peak Ventures, Marc Benioff, Dave Elkington and Josh James, among others. The EventBoard display software is available on Apple iPad™ 2 or newer and easily integrates with many existing calendar systems, including Google Apps, Microsoft Exchange, and Office 365. For more information on Teem, visit teem.com.

Validic

Series A in 2014
Validic, Inc. is a technology company that provides a cloud-based platform for collecting and managing mobile health data from various Internet-enabled health applications and devices. Founded in 2010 and based in Durham, North Carolina, Validic connects healthcare providers with patient-recorded data through its solutions, including Validic Solution, Validic Connect, and Validic Mobile. The platform integrates data from over 400 clinical and consumer devices, enabling wellness companies, healthcare providers, pharmaceuticals, and health plans to access and utilize actionable health information. By streamlining the collection and visualization of personal health data, Validic aims to enhance the quality of care and improve health outcomes for individuals.

Connectivity

Series A in 2014
Connectivity is a leading provider of customer intelligence solutions. It allows businesses of all sizes to identify their best customers, understand customer opinions and recognize their competition. The platform helps businesses identify customer segments, areas of concentration and future growth opportunities. In addition to its focus on direct business solutions, Connectivity offers a software platform through multiple channels, supporting a growing user base of tens of thousands of businesses.

Resonate

Series B in 2012
Resonate operates a database platform that enhances consumer intelligence for brands and agencies through a deep analysis of audience characteristics. By focusing on motivations-based targeting, Resonate enables political campaigns, advocacy groups, and major consumer brands to create effective online advertising campaigns. The platform goes beyond traditional demographic targeting by uncovering unidentifiable values such as patriotism, environmentalism, and luxury preferences. This comprehensive understanding of behavioral, attitudinal, lifestyle, and life-stage data allows clients to better engage with their customers and tailor their marketing strategies effectively.

Resonate

Series A in 2010
Resonate operates a database platform that enhances consumer intelligence for brands and agencies through a deep analysis of audience characteristics. By focusing on motivations-based targeting, Resonate enables political campaigns, advocacy groups, and major consumer brands to create effective online advertising campaigns. The platform goes beyond traditional demographic targeting by uncovering unidentifiable values such as patriotism, environmentalism, and luxury preferences. This comprehensive understanding of behavioral, attitudinal, lifestyle, and life-stage data allows clients to better engage with their customers and tailor their marketing strategies effectively.
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