Greycroft

Founded in 2006, Greycroft is a venture capital firm based in New York and Los Angeles. With over $1 billion under management, it focuses on early-stage investments in consumer internet, financial technology, healthcare, and enterprise software sectors across the United States. The firm leverages its extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, and bring products to market.

William Agathis

Investor

Brentt Baltimore

Principal

Adam Boutin

Partner

Brian Bustamante-Nicholson

Partner

Nick Crance

Principal

Conor Deveney

Principal

John Elton

Partner

Livi Grant

Investor

Alaina Hartley

Investor

Jen Hilibrand

Investor

Alan Patricof

Chairman and Co-Founder

Dylan Pearce

Partner

Massimo Pennisi

Principal

Carley Phillips

Investor

Katherine Power

Partner

Elaine Russell

Principal

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Partner

Ian Sigalow

Partner

Bryan Subijano

Principal

Mark Terbeek

Partner

Marcie Vu

General Partner

Past deals in Data Visualization

Prezent AI

Series A in 2025
Prezent AI operates an AI-driven platform designed to enhance communication productivity for teams and leaders. The platform leverages machine learning to automate the creation of business presentations, allowing users to produce well-structured, personalized, and branded content efficiently. By focusing on audience empathy and business understanding, Prezent AI enables employees to save time and significantly improve their productivity in communication tasks.

Prezent AI

Series A in 2024
Prezent AI operates an AI-driven platform designed to enhance communication productivity for teams and leaders. The platform leverages machine learning to automate the creation of business presentations, allowing users to produce well-structured, personalized, and branded content efficiently. By focusing on audience empathy and business understanding, Prezent AI enables employees to save time and significantly improve their productivity in communication tasks.

Coactive AI

Series B in 2024
Coactive AI is a machine learning platform focused on transforming unstructured image and video data into actionable insights. By providing an application programming interface, the company empowers data practitioners and teams to effectively utilize visual data alongside conventional big data tools. Coactive AI employs advanced techniques in data-centric artificial intelligence to enhance the usability of visual data, allowing analysts to derive meaningful insights quickly and efficiently. The platform aims to simplify the challenges associated with managing unstructured data, making it accessible and valuable for data-driven decision-making.

Vera

Pre Seed Round in 2023
Vera develops an assessment platform to identify and address risks in artificial intelligence and machine learning models. It engages key stakeholders across teams to create data-driven assessments and use data science tools to investigate AI and ML models, helping organizations navigate through uncertainty and protecting companies and individuals from risky artificial intelligence systems.

Craft.co

Series B in 2023
Craft is a data and analytics platform that leverages machine learning to create a comprehensive "Source of Truth" on companies and the global economy. By aggregating financial, operational, and human capital data from a multitude of sources, Craft offers detailed sector and company profiles that cater to a wide range of organizations, from startups to large corporations. The platform features tools such as signal alerts, trend analysis, and benchmarking to help users monitor and optimize their supply chains and enterprise ecosystems. Its cloud-based portal is designed to seamlessly integrate into existing workflows, enabling clients to access valuable insights and compare key metrics across various companies worldwide.

Veritonic

Series A in 2022
Veritonic offers a comprehensive audio analytics platform that enables businesses to measure, compare, and optimize the impact of their audio content such as music, videos, voiceovers, jingles, and audio logos. By providing AI-driven metrics and marketing response data, Veritonic helps clients make informed decisions about their audio investments, mitigate risks through optimization, and enhance consumer engagement.

Prezent AI

Series A in 2022
Prezent AI operates an AI-driven platform designed to enhance communication productivity for teams and leaders. The platform leverages machine learning to automate the creation of business presentations, allowing users to produce well-structured, personalized, and branded content efficiently. By focusing on audience empathy and business understanding, Prezent AI enables employees to save time and significantly improve their productivity in communication tasks.

Involve.ai

Series A in 2021
Involve is a customer intelligence platform that uses artificial intelligence to help businesses accelerate growth from existing data. It organizes all customer data and interactions in a single dashboard to quickly predict customer health, stop customers from leaving, and expand them to increase revenue.

StatusPro

Seed Round in 2021
StatusPro is a sports technology company that leverages data, augmented reality, and virtual reality to develop training and gaming products. It specializes in creating three-dimensional simulations that analyze player performance during NFL games. This data is then transformed into virtual reality experiences, allowing players to practice in immersive environments. The company's innovative approach enhances the training capabilities for coaches and athletes, while also enriching the experience for fans of the sport. Through its unique combination of technology and sports analytics, StatusPro aims to revolutionize how training and engagement in football are approached.

Podsights

Venture Round in 2021
Podsights is a New York-based company that specializes in analytics, reporting, and attribution for podcast advertising. Founded in 2018, it offers a platform that provides podcast publishers and advertisers with actionable data and insights to optimize their content and assess campaign performance. The platform features a pixel-based measurement solution, allowing advertisers to track the impact of their podcasts by linking listens to on-site activity. Podsights enhances the advertising experience by delivering modern reporting tools that eliminate the need for manual data sharing, such as emailing download numbers or audio files. By offering real-time downloads, air checks, and placement transcripts, Podsights empowers marketers to gain a deeper understanding of their campaigns and make informed adjustments to improve effectiveness.

Veritonic

Series A in 2020
Veritonic offers a comprehensive audio analytics platform that enables businesses to measure, compare, and optimize the impact of their audio content such as music, videos, voiceovers, jingles, and audio logos. By providing AI-driven metrics and marketing response data, Veritonic helps clients make informed decisions about their audio investments, mitigate risks through optimization, and enhance consumer engagement.

Chartable

Seed Round in 2020
Chartable, Inc. is a New York-based company that specializes in podcast analytics and marketing tools aimed at helping creators understand, grow, and monetize their audiences. Founded in 2018, Chartable offers a platform that tracks and analyzes podcasts by providing insights into downloads, engagement, charts, ratings, and reviews. This data is accessible through an intuitive dashboard that consolidates information from various distribution channels. By offering these analytics, Chartable empowers both independent podcasters and major media publishers to better understand their podcasts and those of their competitors, facilitating informed decisions to enhance their reach and effectiveness in the podcasting landscape.

Craft.co

Series A in 2020
Craft is a data and analytics platform that leverages machine learning to create a comprehensive "Source of Truth" on companies and the global economy. By aggregating financial, operational, and human capital data from a multitude of sources, Craft offers detailed sector and company profiles that cater to a wide range of organizations, from startups to large corporations. The platform features tools such as signal alerts, trend analysis, and benchmarking to help users monitor and optimize their supply chains and enterprise ecosystems. Its cloud-based portal is designed to seamlessly integrate into existing workflows, enabling clients to access valuable insights and compare key metrics across various companies worldwide.

Podsights

Seed Round in 2020
Podsights is a New York-based company that specializes in analytics, reporting, and attribution for podcast advertising. Founded in 2018, it offers a platform that provides podcast publishers and advertisers with actionable data and insights to optimize their content and assess campaign performance. The platform features a pixel-based measurement solution, allowing advertisers to track the impact of their podcasts by linking listens to on-site activity. Podsights enhances the advertising experience by delivering modern reporting tools that eliminate the need for manual data sharing, such as emailing download numbers or audio files. By offering real-time downloads, air checks, and placement transcripts, Podsights empowers marketers to gain a deeper understanding of their campaigns and make informed adjustments to improve effectiveness.

Earnest Research

Series B in 2019
Earnest Research is a data innovation company focused on enhancing the understanding of consumer and business behavior. By collaborating with top-tier data partners, the company converts raw data into valuable insights for business and investment professionals. This transformation enables clients to pose more informed questions, ultimately leading to improved decision-making.

Chartable

Seed Round in 2019
Chartable, Inc. is a New York-based company that specializes in podcast analytics and marketing tools aimed at helping creators understand, grow, and monetize their audiences. Founded in 2018, Chartable offers a platform that tracks and analyzes podcasts by providing insights into downloads, engagement, charts, ratings, and reviews. This data is accessible through an intuitive dashboard that consolidates information from various distribution channels. By offering these analytics, Chartable empowers both independent podcasters and major media publishers to better understand their podcasts and those of their competitors, facilitating informed decisions to enhance their reach and effectiveness in the podcasting landscape.

Segment

Series D in 2019
Segment.io, Inc. is a company that specializes in customer data infrastructure, enabling businesses to collect, unify, and connect their customer data across various platforms. Founded in 2011 and headquartered in San Francisco, California, Segment offers a single API that allows organizations to track customer information across multiple devices and channels. This data can be seamlessly sent to a variety of third-party tools, internal systems, or SQL databases. Additionally, Segment provides a product known as Data Lakes, which assists companies in leveraging their customer data to enhance user experiences. The company also maintains an office in Dublin, Ireland, and operates as a subsidiary of Twilio Inc. as of November 2020.

Involve.ai

Seed Round in 2018
Involve is a customer intelligence platform that uses artificial intelligence to help businesses accelerate growth from existing data. It organizes all customer data and interactions in a single dashboard to quickly predict customer health, stop customers from leaving, and expand them to increase revenue.

InvolveSoft

Venture Round in 2018
Involve.ai specializes in consolidating customer data and interactions into a comprehensive dashboard, enabling businesses to efficiently assess customer health and retention. By leveraging this centralized data, companies can proactively address potential churn and explore opportunities for revenue expansion through existing customers. Involve.ai aims to enhance customer engagement and improve overall business performance by providing actionable insights derived from organized customer information.

Shape Matrix

Series A in 2018
Shape Matrix develops a digital authentication platform that generates unique, visually appealing Shapetags using geometric shapes. These tags serve as secure identifiers for physical and digital objects, enabling organizations to trace assets, secure supply chains, and ensure data integrity.

Resonate

Series C in 2017
Resonate is a developer of a consumer intelligence platform that equips brands and agencies with deep insights into audience motivations and behaviors. By analyzing various dimensions such as values, lifestyle, and life-stage data, Resonate offers a nuanced understanding of consumer segments. This approach allows clients, including political campaigns, advocacy groups, and major consumer brands, to craft targeted online advertising strategies that resonate with specific human values, such as patriotism, environmentalism, and innovation. By moving beyond traditional demographic targeting, Resonate empowers its clients to engage more effectively with their audiences and enhance customer experiences.

Shape Matrix

Seed Round in 2017
Shape Matrix develops a digital authentication platform that generates unique, visually appealing Shapetags using geometric shapes. These tags serve as secure identifiers for physical and digital objects, enabling organizations to trace assets, secure supply chains, and ensure data integrity.

Comparably

Venture Round in 2017
Comparably is an online business information platform that focuses on enhancing workplace transparency and satisfaction. It provides detailed compensation and culture data, allowing organizations to assess and understand the true value and needs of their employees. By analyzing factors such as gender, years of experience, region, and company size, Comparably helps clients gain insights into employee values, particularly regarding work-life balance. This comprehensive approach enables companies to create more rewarding and sustainable work environments, ultimately fostering a better experience for their workforce.

DataScience.com

Series A in 2015
DataScience, Inc. offers a comprehensive platform designed to empower organizations in harnessing the power of data. The company provides solutions that encompass the collection, organization, and analysis of raw data, integrating domain knowledge with advanced data science techniques. Its flagship product, DataScience Cloud, allows data scientists to explore diverse data sources, build models, and deploy their work efficiently across teams. Additionally, DataScience Trends serves as an interactive tool for visualizing trends from various GitHub repositories, enhancing insights for businesses. The company's services cater primarily to e-commerce and consumer electronics sectors, enabling them to uncover valuable insights that drive decision-making. Founded in 2014 and headquartered in Culver City, California, DataScience, Inc. operates as a subsidiary of Oracle Corporation.

DataScience.com

Series A in 2015
DataScience, Inc. offers a comprehensive platform designed to empower organizations in harnessing the power of data. The company provides solutions that encompass the collection, organization, and analysis of raw data, integrating domain knowledge with advanced data science techniques. Its flagship product, DataScience Cloud, allows data scientists to explore diverse data sources, build models, and deploy their work efficiently across teams. Additionally, DataScience Trends serves as an interactive tool for visualizing trends from various GitHub repositories, enhancing insights for businesses. The company's services cater primarily to e-commerce and consumer electronics sectors, enabling them to uncover valuable insights that drive decision-making. Founded in 2014 and headquartered in Culver City, California, DataScience, Inc. operates as a subsidiary of Oracle Corporation.

Earnest Research

Series A in 2014
Earnest Research is a data innovation company focused on enhancing the understanding of consumer and business behavior. By collaborating with top-tier data partners, the company converts raw data into valuable insights for business and investment professionals. This transformation enables clients to pose more informed questions, ultimately leading to improved decision-making.

Connectivity

Series A in 2014
Connectivity is a leading provider of customer intelligence solutions. It allows businesses of all sizes to identify their best customers, understand customer opinions and recognize their competition. The platform helps businesses identify customer segments, areas of concentration and future growth opportunities. In addition to its focus on direct business solutions, Connectivity offers a software platform through multiple channels, supporting a growing user base of tens of thousands of businesses.

TagMan

Venture Round in 2013
TagMan is a leading provider of tag management and marketing data solutions, specializing in helping enterprises navigate the complexities of web analytics, ecommerce, and marketing data. The platform enables businesses to efficiently manage and unify tag-based technologies, resulting in a streamlined and coherent stream of clean marketing data from diverse channels. TagMan serves a wide array of industries, including travel, fashion, consumer goods, electronics, financial services, pharmaceuticals, and telecommunications, making it a preferred partner for organizations seeking to enhance their marketing return on investment. The platform offers features such as marketing attribution, data optimization, conversion tracking, and a visual insights suite, allowing e-commerce professionals and digital marketers to effectively visualize the customer journey and optimize their marketing efforts. Notable clients include major brands such as Travelocity, Virgin Atlantic, Kellogg's, The Body Shop, Air New Zealand, and Vodafone.

Resonate

Series B in 2012
Resonate is a developer of a consumer intelligence platform that equips brands and agencies with deep insights into audience motivations and behaviors. By analyzing various dimensions such as values, lifestyle, and life-stage data, Resonate offers a nuanced understanding of consumer segments. This approach allows clients, including political campaigns, advocacy groups, and major consumer brands, to craft targeted online advertising strategies that resonate with specific human values, such as patriotism, environmentalism, and innovation. By moving beyond traditional demographic targeting, Resonate empowers its clients to engage more effectively with their audiences and enhance customer experiences.

TagMan

Series B in 2011
TagMan is a leading provider of tag management and marketing data solutions, specializing in helping enterprises navigate the complexities of web analytics, ecommerce, and marketing data. The platform enables businesses to efficiently manage and unify tag-based technologies, resulting in a streamlined and coherent stream of clean marketing data from diverse channels. TagMan serves a wide array of industries, including travel, fashion, consumer goods, electronics, financial services, pharmaceuticals, and telecommunications, making it a preferred partner for organizations seeking to enhance their marketing return on investment. The platform offers features such as marketing attribution, data optimization, conversion tracking, and a visual insights suite, allowing e-commerce professionals and digital marketers to effectively visualize the customer journey and optimize their marketing efforts. Notable clients include major brands such as Travelocity, Virgin Atlantic, Kellogg's, The Body Shop, Air New Zealand, and Vodafone.

TagMan

Series A in 2011
TagMan is a leading provider of tag management and marketing data solutions, specializing in helping enterprises navigate the complexities of web analytics, ecommerce, and marketing data. The platform enables businesses to efficiently manage and unify tag-based technologies, resulting in a streamlined and coherent stream of clean marketing data from diverse channels. TagMan serves a wide array of industries, including travel, fashion, consumer goods, electronics, financial services, pharmaceuticals, and telecommunications, making it a preferred partner for organizations seeking to enhance their marketing return on investment. The platform offers features such as marketing attribution, data optimization, conversion tracking, and a visual insights suite, allowing e-commerce professionals and digital marketers to effectively visualize the customer journey and optimize their marketing efforts. Notable clients include major brands such as Travelocity, Virgin Atlantic, Kellogg's, The Body Shop, Air New Zealand, and Vodafone.

Resonate

Series A in 2010
Resonate is a developer of a consumer intelligence platform that equips brands and agencies with deep insights into audience motivations and behaviors. By analyzing various dimensions such as values, lifestyle, and life-stage data, Resonate offers a nuanced understanding of consumer segments. This approach allows clients, including political campaigns, advocacy groups, and major consumer brands, to craft targeted online advertising strategies that resonate with specific human values, such as patriotism, environmentalism, and innovation. By moving beyond traditional demographic targeting, Resonate empowers its clients to engage more effectively with their audiences and enhance customer experiences.
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