Greycroft

Tetra operates an online platform that automates the buying and installation of home improvement projects, with a focus on HVAC upgrades such as boilers, furnaces, and air conditioners. The service simplifies the process by eliminating the need for contractor visits, sales consultations, quotes, and extensive product research, handling procurement and installation to deliver a faster, easier, and more affordable home improvement experience for homeowners.

Tetra operates an online platform that automates the buying and installation of home improvement projects, with a focus on HVAC upgrades such as boilers, furnaces, and air conditioners. The service simplifies the process by eliminating the need for contractor visits, sales consultations, quotes, and extensive product research, handling procurement and installation to deliver a faster, easier, and more affordable home improvement experience for homeowners.

Founded in 2019, Ergatta develops digital fitness equipment, specializing in a game-based, full-body rowing machine. The company aims to make regular exercise convenient and engaging, with products designed for home use.

Palmetto is a clean technology company that specializes in building and operating solar energy projects for residential, commercial, and utility customers. Founded in 2009 and headquartered in Charleston, South Carolina, Palmetto designs and installs solar systems while providing a range of services, including customer support, financing, engineering, permitting, and installation. The company offers innovative software solutions such as Palmetto Home, which enables homeowners to monitor real-time energy consumption and solar production, and Palmetto Fleet, which provides energy monitoring insights for home management professionals. Additionally, Palmetto's Alchemy platform enhances the sales experience for solar professionals by streamlining the sales, design, and proposal processes. With additional offices in locations such as San Francisco, Sea Girt, Charlotte, Washington, and Greenville, Palmetto is committed to advancing clean energy technology and improving energy efficiency.

Founded in 2019, Ergatta develops digital fitness equipment, specializing in a game-based, full-body rowing machine. The company aims to make regular exercise convenient and engaging, with products designed for home use.

Lucy Goods, Inc. is a company based in Los Angeles, California, that specializes in manufacturing and selling nicotine alternatives to conventional tobacco products. Founded in 2016, Lucy Goods offers a range of products, including nicotine gum available in flavors such as fruit, mint, and cinnamon, as well as nicotine lozenges. The company focuses on providing next-generation nicotine products that utilize pure nicotine and food-grade ingredients, aiming to create a cleaner and more convenient alternative to existing market offerings. Lucy Goods is driven by a mission to eliminate tobacco-related harm entirely. The company's products are primarily sold through online channels.

Kangaroo is an electronics company that develops simple, app-enabled home security systems designed to deter intrusions and instantly alert homeowners, and may notify authorities. The systems are self-contained and affordable, offering straightforward installation and user-friendly monitoring while prioritizing data security and privacy. The company aims to make home security accessible and trustworthy through reliable alerts and easy-to-use mobile integration. Founded in 2018, Kangaroo is headquartered in New York, New York.

Palmetto is a clean technology company that specializes in building and operating solar energy projects for residential, commercial, and utility customers. Founded in 2009 and headquartered in Charleston, South Carolina, Palmetto designs and installs solar systems while providing a range of services, including customer support, financing, engineering, permitting, and installation. The company offers innovative software solutions such as Palmetto Home, which enables homeowners to monitor real-time energy consumption and solar production, and Palmetto Fleet, which provides energy monitoring insights for home management professionals. Additionally, Palmetto's Alchemy platform enhances the sales experience for solar professionals by streamlining the sales, design, and proposal processes. With additional offices in locations such as San Francisco, Sea Girt, Charlotte, Washington, and Greenville, Palmetto is committed to advancing clean energy technology and improving energy efficiency.

Hubble Contacts provides contact lenses and eyewear at affordable prices with a focus on simplicity and convenience. Originated to make eye care accessible to as many people as possible, it has evolved to include high-quality eyeglasses and sunglasses in its product lineup. The company emphasizes an easy, hassle-free shopping experience and strong customer service to reduce the typical friction of reordering lenses and selecting frames. Guided by a mission to improve accessibility and affordability in eye care, Hubble Contacts seeks to offer reliable products and responsive support through a dedicated team.

Lucy Goods, Inc. is a company based in Los Angeles, California, that specializes in manufacturing and selling nicotine alternatives to conventional tobacco products. Founded in 2016, Lucy Goods offers a range of products, including nicotine gum available in flavors such as fruit, mint, and cinnamon, as well as nicotine lozenges. The company focuses on providing next-generation nicotine products that utilize pure nicotine and food-grade ingredients, aiming to create a cleaner and more convenient alternative to existing market offerings. Lucy Goods is driven by a mission to eliminate tobacco-related harm entirely. The company's products are primarily sold through online channels.

ShotTracker offers wearable technology for basketball players that automatically tracks shot attempts, makes, and misses. Its solution consists of sensors worn on the wrist and net, along with an application that works on various Bluetooth-enabled devices. Founded in 2013, ShotTracker aims to improve athletes' performance by providing real-time statistics during practices and games.

Resonate is a developer of a consumer intelligence platform that equips brands and agencies with deep insights into audience motivations and behaviors. By analyzing various dimensions such as values, lifestyle, and life-stage data, Resonate offers a nuanced understanding of consumer segments. This approach allows clients, including political campaigns, advocacy groups, and major consumer brands, to craft targeted online advertising strategies that resonate with specific human values, such as patriotism, environmentalism, and innovation. By moving beyond traditional demographic targeting, Resonate empowers its clients to engage more effectively with their audiences and enhance customer experiences.

Hubble Contacts provides contact lenses and eyewear at affordable prices with a focus on simplicity and convenience. Originated to make eye care accessible to as many people as possible, it has evolved to include high-quality eyeglasses and sunglasses in its product lineup. The company emphasizes an easy, hassle-free shopping experience and strong customer service to reduce the typical friction of reordering lenses and selecting frames. Guided by a mission to improve accessibility and affordability in eye care, Hubble Contacts seeks to offer reliable products and responsive support through a dedicated team.

Hubble Contacts provides contact lenses and eyewear at affordable prices with a focus on simplicity and convenience. Originated to make eye care accessible to as many people as possible, it has evolved to include high-quality eyeglasses and sunglasses in its product lineup. The company emphasizes an easy, hassle-free shopping experience and strong customer service to reduce the typical friction of reordering lenses and selecting frames. Guided by a mission to improve accessibility and affordability in eye care, Hubble Contacts seeks to offer reliable products and responsive support through a dedicated team.

Prynt is a manufacturer of innovative smartphone camera cases that transform mobile devices into instant cameras. The case allows users to capture photos and print them instantly, without the need for ink, Wi-Fi, or Bluetooth. Compatible with both iOS and Android phones, Prynt's unique feature is its ability to embed short videos within the printed photos, which can be accessed through its accompanying app. This functionality offers a creative and engaging way for users to share their memories, combining tangible prints with digital storytelling.

Hollar is an online dollar store founded in 2015 and based in California, United States. The company operates an e-commerce platform that provides a diverse selection of consumer products, including toys, apparel, electronics, beauty items, household essentials, party supplies, and stationery. Hollar specializes in offering unique curated gift and party collections, allowing customers to purchase a variety of affordable products conveniently online. The company's focus on delivering inexpensive options makes it an appealing choice for budget-conscious shoppers seeking a range of everyday items.

ShotTracker offers wearable technology for basketball players that automatically tracks shot attempts, makes, and misses. Its solution consists of sensors worn on the wrist and net, along with an application that works on various Bluetooth-enabled devices. Founded in 2013, ShotTracker aims to improve athletes' performance by providing real-time statistics during practices and games.

Hubble Contacts provides contact lenses and eyewear at affordable prices with a focus on simplicity and convenience. Originated to make eye care accessible to as many people as possible, it has evolved to include high-quality eyeglasses and sunglasses in its product lineup. The company emphasizes an easy, hassle-free shopping experience and strong customer service to reduce the typical friction of reordering lenses and selecting frames. Guided by a mission to improve accessibility and affordability in eye care, Hubble Contacts seeks to offer reliable products and responsive support through a dedicated team.

Founded in 2009, Netsertive is a leading provider of intelligent online marketing platforms. It specializes in delivering high-performance campaigns for local businesses across various categories such as automotive, appliances, furniture, consumer electronics, IT technology, dental, and eye care. The company's proprietary data intelligence engine enables swift campaign execution, ensuring optimal speed, performance, and value. Netsertive also facilitates co-op marketing approval and reimbursement processes.

Founded in 2009, Netsertive is a leading provider of intelligent online marketing platforms. It specializes in delivering high-performance campaigns for local businesses across various categories such as automotive, appliances, furniture, consumer electronics, IT technology, dental, and eye care. The company's proprietary data intelligence engine enables swift campaign execution, ensuring optimal speed, performance, and value. Netsertive also facilitates co-op marketing approval and reimbursement processes.

HipSwap, Inc. is a mobile and web marketplace that facilitates the discovery of a wide array of products available in neighborhoods across the United States. The platform offers a diverse selection, including antiques, art, apparel for all ages, bikes, vehicles, collectibles, electronics, furniture, home decor, jewelry, musical instruments, and sports equipment, among other items. Users can shop for over 4 million fashion items from more than 50 marketplaces with a single search. HipSwap also empowers individuals, merchants, stylists, artists, and designers to sell their products to friends, customers, and neighbors. Transactions can be completed using PayPal or credit cards, enhancing convenience for buyers. Founded by Rob Kramer, the company is headquartered in Santa Monica, California.

Resonate is a developer of a consumer intelligence platform that equips brands and agencies with deep insights into audience motivations and behaviors. By analyzing various dimensions such as values, lifestyle, and life-stage data, Resonate offers a nuanced understanding of consumer segments. This approach allows clients, including political campaigns, advocacy groups, and major consumer brands, to craft targeted online advertising strategies that resonate with specific human values, such as patriotism, environmentalism, and innovation. By moving beyond traditional demographic targeting, Resonate empowers its clients to engage more effectively with their audiences and enhance customer experiences.

Founded in 2009, Netsertive is a leading provider of intelligent online marketing platforms. It specializes in delivering high-performance campaigns for local businesses across various categories such as automotive, appliances, furniture, consumer electronics, IT technology, dental, and eye care. The company's proprietary data intelligence engine enables swift campaign execution, ensuring optimal speed, performance, and value. Netsertive also facilitates co-op marketing approval and reimbursement processes.

Resonate is a developer of a consumer intelligence platform that equips brands and agencies with deep insights into audience motivations and behaviors. By analyzing various dimensions such as values, lifestyle, and life-stage data, Resonate offers a nuanced understanding of consumer segments. This approach allows clients, including political campaigns, advocacy groups, and major consumer brands, to craft targeted online advertising strategies that resonate with specific human values, such as patriotism, environmentalism, and innovation. By moving beyond traditional demographic targeting, Resonate empowers its clients to engage more effectively with their audiences and enhance customer experiences.

Crowd Fusion (now Ceros) is a publishing platform that combines the best of several popular applications like blogging, wikis, tagging and workflow management into a powerful open source framework in order to enable rapid deployment of new features and to solve the pain points of publishing vertical destination sites at scale. Founded in 2007 by CEO Brian Alvey (former co-founder of Weblogs, Inc) and CTO Craig Wood, Crowd Fusion raised $3 million from Velocity Interactive Group, Greycroft Partners and Marc Andreessen in July of 2008. Velocity's Jon Miller and Greycroft's Ian Sigalow joined the company's board of directors. When Miller left Velocity to become the CEO of Digital Media at Newscorp, Velocity changed its name to Fuse Capital and Fuse's Mickie Rosen joined the board. In September of 2008, Crowd Fusion launched its first showcase site, Obsessable, covering consumer electronics. In December of 2008, Crowd Fusion launched another showcase site, Super Eco, covering green news. In 2009, Crowd Fusion has explored working with other publishers to conquer various verticals like sports, finance, food, fashion, music, health, cars, entertainment and parenting, while using the showcase sites as a testing ground to further plan and develop the Crowd Fusion platform. Ceros acquired by Crowd Fusion and changed name to Ceros.