Greycroft

Greycroft is a venture capital firm established in 2006, headquartered in New York, with an additional office in Los Angeles. The firm focuses on early-stage investments in technology startups, primarily in the internet and mobile markets. Greycroft leverages its extensive network in media and technology to provide entrepreneurs with visibility, strategic relationships, and market access to build successful businesses. With over $1 billion in assets under management, Greycroft has invested in over 200 companies, including notable successes like Venmo, Acorns, and Bird. The firm is committed to diversity, having adopted the Diversity Term Sheet Rider.

William Agathis

Investor

Adam Boutin

Partner

Nick Crance

Principal

Conor Deveney

Principal

John Elton

Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Investor

Jen Hilibrand

Investor

Armin Kohan

Investor

Alan Patricof

Chairman and Co-Founder

Massimo Pennisi

Principal

Carley Phillips

Principal

Elaine Russell

Operating Partner

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Co-Founder and Managing Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Principal

Marcie Vu

General Partner

Past deals in Collectibles

Whatnot

Series E in 2025
Whatnot Inc., established in 2019 and headquartered in Marina Del Rey, California, operates an online marketplace for buying, selling, and discovering a wide array of products, with a focus on authenticated Funkos and collectibles. The company's platform facilitates live shopping experiences, combining community engagement with entertainment to create a unique shopping environment. It verifies every product sold to ensure authenticity, fostering trust among collectors and enthusiasts who use the platform to safely buy, sell, and connect with one another.

Mighty Jaxx

Series A in 2022
Mighty Jaxx is an award-winning integrated future culture platform specializing in the design and production of digital and phygital collectibles. The company collaborates with renowned artists and global brands, including Netflix, Formula 1, Hasbro, Toei Animation, Cartoon Network, Nickelodeon, Warner Brothers, and Adidas, to create unique art figures and collectibles. Mighty Jaxx ships millions of these products to over 80 countries each year, providing collectors with a diverse and exciting range of toys and designs. Through its innovative approach, the company has established itself as a leader in the collectibles market, merging art and commerce in a way that resonates with modern consumers.

Mighty Jaxx

Seed Round in 2020
Mighty Jaxx is an award-winning integrated future culture platform specializing in the design and production of digital and phygital collectibles. The company collaborates with renowned artists and global brands, including Netflix, Formula 1, Hasbro, Toei Animation, Cartoon Network, Nickelodeon, Warner Brothers, and Adidas, to create unique art figures and collectibles. Mighty Jaxx ships millions of these products to over 80 countries each year, providing collectors with a diverse and exciting range of toys and designs. Through its innovative approach, the company has established itself as a leader in the collectibles market, merging art and commerce in a way that resonates with modern consumers.

Everything But The House

Series C in 2016
Everything But The House is an online marketplace that specializes in curated estate sales, connecting buyers to a diverse range of unique and valuable items. Founded in 2008 in Blue Ash, Ohio, the company offers a wide array of products, including antiques, art, jewelry, furniture, collectibles, and everyday household items. By providing professional photography and detailed descriptions, Everything But The House ensures that buyers can discover and purchase one-of-a-kind pieces with confidence. The platform supports both buyers and sellers, enabling families and individuals to sell their collections seamlessly. With a commitment to exceptional service and innovative technology, the company has established itself as a leader in the estate sales industry, selling over 30,000 items each month. Everything But The House continues to operate under the belief that there is always a unique treasure waiting to be found in every home.

Everything But The House

Series B in 2015
Everything But The House is an online marketplace that specializes in curated estate sales, connecting buyers to a diverse range of unique and valuable items. Founded in 2008 in Blue Ash, Ohio, the company offers a wide array of products, including antiques, art, jewelry, furniture, collectibles, and everyday household items. By providing professional photography and detailed descriptions, Everything But The House ensures that buyers can discover and purchase one-of-a-kind pieces with confidence. The platform supports both buyers and sellers, enabling families and individuals to sell their collections seamlessly. With a commitment to exceptional service and innovative technology, the company has established itself as a leader in the estate sales industry, selling over 30,000 items each month. Everything But The House continues to operate under the belief that there is always a unique treasure waiting to be found in every home.

Everything But The House

Series A in 2014
Everything But The House is an online marketplace that specializes in curated estate sales, connecting buyers to a diverse range of unique and valuable items. Founded in 2008 in Blue Ash, Ohio, the company offers a wide array of products, including antiques, art, jewelry, furniture, collectibles, and everyday household items. By providing professional photography and detailed descriptions, Everything But The House ensures that buyers can discover and purchase one-of-a-kind pieces with confidence. The platform supports both buyers and sellers, enabling families and individuals to sell their collections seamlessly. With a commitment to exceptional service and innovative technology, the company has established itself as a leader in the estate sales industry, selling over 30,000 items each month. Everything But The House continues to operate under the belief that there is always a unique treasure waiting to be found in every home.

HipSwap

Venture Round in 2012
HipSwap, Inc. is a mobile and web marketplace that facilitates the discovery of a wide array of products available in neighborhoods across the United States. The platform offers a diverse selection, including antiques, art, apparel for all ages, bikes, vehicles, collectibles, electronics, furniture, home decor, jewelry, musical instruments, and sports equipment, among other items. Users can shop for over 4 million fashion items from more than 50 marketplaces with a single search. HipSwap also empowers individuals, merchants, stylists, artists, and designers to sell their products to friends, customers, and neighbors. Transactions can be completed using PayPal or credit cards, enhancing convenience for buyers. Founded by Rob Kramer, the company is headquartered in Santa Monica, California.

Fight My Monster

Seed Round in 2012
Fight My Monster Ltd. is a London-based company that develops an online trading card game aimed primarily at boys aged 8 to 12. Launched in 2010, the game has rapidly gained popularity, boasting over 1.3 million players across the UK and North America. It is described as a blend of engaging storytelling and collectible gameplay, often likened to "Pixar meets Pokemon." Players can enjoy the game for free through any web browser, with each session averaging around 40 minutes of playtime. Fight My Monster also fosters an online gaming community where players can challenge each other using collectible virtual trading card elements. The company has established offices in both London and San Francisco, further enhancing its reach and influence in the online gaming market.
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