Greycroft

Founded in 2006, Greycroft is a venture capital firm based in New York and Los Angeles. With over $1 billion under management, it focuses on early-stage investments in consumer internet, financial technology, healthcare, and enterprise software sectors across the United States. The firm leverages its extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, and bring products to market.

William Agathis

Investor

Kamran Ansari

Venture Partner

Adam Boutin

Partner

Nick Crance

Principal

Conor Deveney

Principal

Past deals in Child Care

Brave Care

Series B in 2021
Brave Care operates pediatric primary and urgent care clinics in Oregon and Texas, offering both emergency and non‑emergency services. The clinics provide treatment for common childhood conditions such as allergies, asthma, ear pain, fever, minor fractures, and urinary tract infections, as well as on‑site laboratory and X‑ray services. A team of pediatric doctors and medical professionals delivers care in a child‑friendly environment designed to reduce the stress and cost associated with emergency medicine. The company also offers a website and mobile app that give parents nationwide access to pediatric advice and support. Founded in 2019 and headquartered in Portland, Oregon, Brave Care focuses on improving access to quality pediatric care.

Brave Care

Series A in 2021
Brave Care operates pediatric primary and urgent care clinics in Oregon and Texas, offering both emergency and non‑emergency services. The clinics provide treatment for common childhood conditions such as allergies, asthma, ear pain, fever, minor fractures, and urinary tract infections, as well as on‑site laboratory and X‑ray services. A team of pediatric doctors and medical professionals delivers care in a child‑friendly environment designed to reduce the stress and cost associated with emergency medicine. The company also offers a website and mobile app that give parents nationwide access to pediatric advice and support. Founded in 2019 and headquartered in Portland, Oregon, Brave Care focuses on improving access to quality pediatric care.

Ok Play

Series A in 2020
Ok Play is a company based in Los Angeles, California, co-founded in 2019 by JJ, Chris, Colleen, Ken, and Travis. It focuses on enhancing family bonding and communication through a mobile application designed for children. The app serves as a learning tool that encourages kids to create their own personalized story adventures, fostering essential qualities such as empathy, kindness, and creativity. By offering themed programs developed by artists, educators, and scientists, Ok Play empowers children to take the lead in their storytelling, while also engaging them in weekly creative challenges. The platform aims to facilitate conversations and connections between parents and children, making everyday interactions more meaningful.

HopSkipDrive

Venture Round in 2020
HopSkipDrive, Inc. is a transportation service provider that specializes in ridesharing for children aged five and older. Founded in 2014 and headquartered in Los Angeles, California, the company offers a platform that allows parents to pre-schedule rides for their children with vetted drivers, ensuring safe and reliable transportation to schools and activities. HopSkipDrive serves a diverse clientele, including families, schools, and government agencies, and has established contracts with over 400 school districts. The company operates in 21 major markets across 12 states, having successfully transported 2 million riders to more than 16,000 schools while covering over 20 million miles. Its focus on child safety and dependable service distinguishes it in the transportation sector.

Brave Care

Seed Round in 2019
Brave Care operates pediatric primary and urgent care clinics in Oregon and Texas, offering both emergency and non‑emergency services. The clinics provide treatment for common childhood conditions such as allergies, asthma, ear pain, fever, minor fractures, and urinary tract infections, as well as on‑site laboratory and X‑ray services. A team of pediatric doctors and medical professionals delivers care in a child‑friendly environment designed to reduce the stress and cost associated with emergency medicine. The company also offers a website and mobile app that give parents nationwide access to pediatric advice and support. Founded in 2019 and headquartered in Portland, Oregon, Brave Care focuses on improving access to quality pediatric care.

PocketWatch

Series B in 2018
PocketWatch, Inc. is a media entertainment company based in Culver City, California, that specializes in producing content for children. Incorporated in 2016, PocketWatch creates and curates a variety of entertainment, including small-screen videos and large-scale productions, and aims to develop global franchises based on popular YouTube stars and characters appealing to Generation Alpha. In addition to digital content, the company offers a diverse range of lifestyle products, including toys, apparel, plush items, and games, designed to entertain and inspire kids and families. Through its innovative approach, PocketWatch strives to spark children's imaginations while delivering high-quality media experiences.

Wise Apple

Seed Round in 2017
Wise Apple is a company dedicated to simplifying lunchtime for families by providing fresh, custom, pre-packaged, ready-to-serve lunches and snacks delivered directly to homes. Founded in 2016 by Rebecca Sholiton and Nate Cooper, Wise Apple aims to alleviate the daily stress parents face in planning and packing their children's lunches. The meals are chef-crafted and designed to appeal to kids, utilizing high-quality, nutritious ingredients. The service caters to various dietary needs and preferences, including gluten-free, dairy-free, and nut-free options. By focusing on personalized nutrition and convenience, Wise Apple strives to make healthy food enjoyable for children.

Wise Apple

Seed Round in 2017
Wise Apple is a company dedicated to simplifying lunchtime for families by providing fresh, custom, pre-packaged, ready-to-serve lunches and snacks delivered directly to homes. Founded in 2016 by Rebecca Sholiton and Nate Cooper, Wise Apple aims to alleviate the daily stress parents face in planning and packing their children's lunches. The meals are chef-crafted and designed to appeal to kids, utilizing high-quality, nutritious ingredients. The service caters to various dietary needs and preferences, including gluten-free, dairy-free, and nut-free options. By focusing on personalized nutrition and convenience, Wise Apple strives to make healthy food enjoyable for children.

HopSkipDrive

Series A in 2016
HopSkipDrive, Inc. is a transportation service provider that specializes in ridesharing for children aged five and older. Founded in 2014 and headquartered in Los Angeles, California, the company offers a platform that allows parents to pre-schedule rides for their children with vetted drivers, ensuring safe and reliable transportation to schools and activities. HopSkipDrive serves a diverse clientele, including families, schools, and government agencies, and has established contracts with over 400 school districts. The company operates in 21 major markets across 12 states, having successfully transported 2 million riders to more than 16,000 schools while covering over 20 million miles. Its focus on child safety and dependable service distinguishes it in the transportation sector.
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