Greycroft

Greycroft is a venture capital firm that specializes in technology start-ups, focusing primarily on the Internet and mobile sectors. With offices in New York and Los Angeles, Greycroft is strategically positioned to support entrepreneurs in these key business hubs. The firm utilizes a vast network of connections within the media and technology industries to help entrepreneurs increase visibility, establish strategic partnerships, and successfully bring their products to market. Since its inception, Greycroft has made over 200 investments totaling more than $1 billion, backing notable companies such as Acorns, App Annie, Bird, and Venmo. Additionally, Greycroft is committed to promoting diversity in the venture capital space, as evidenced by its adoption of the Diversity Term Sheet Rider.

Brentt Baltimore

Principal

Teddy Citrin

Principal and Board Partner

Stewart Easterby

Operating Partner

John Elton

Partner

Jon Goldman

Board Partner

Sharla Grass

Principal

Thabet Mahayni

Growth Investor

Alan Patricof

Chairman and Co-Founder

Dylan Pearce

Partner

Massimo Pennisi

Principal

Elaine Russell

Principal and Co-lead for Albertsons Fund

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Founding Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Will Szczerbiak

Partner

Mark Terbeek

Partner

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in CRM

Sybill AI

Series A in 2024
Sybill AI is an advanced AI call partner designed to help sales teams better understand their prospects and close more deals. By providing insights into what excites or disinterests prospects, Sybill enables more effective deal management. It eliminates the need for notetaking by automatically detecting next steps, questions, and pricing, and seamlessly synchronizes this information with your CRM. Additionally, Sybill optimizes your slide decks and demos based on data about their effectiveness, and helps coach you and your team on winning behaviors.

Reposite

Series A in 2022
Nowaday is a travel agency specializing in providing restored classic car travel services, catering to both travelers and government officials. The agency focuses on offering unique travel experiences that combine nostalgia with luxury. In addition, the company leverages a workspace platform designed for the travel and event planning industry, which enables users to manage relationships, track proposals, and discover new suppliers. This platform aims to streamline various aspects of the workflow, enhance productivity, and support business growth within the travel sector.

Thankful

Series A in 2021
Developer of an automation software created to improve online customer service. The company's software utilizes artificial intelligence to deflect half of inbound queries that are the repetitive tasks and leaves customer care agents more time to solve difficult and interesting issues, enabling clients of eCommerce customer service to improve customer satisfaction and lower costs.

Haystack

Seed Round in 2020
Haystack is an employee experience platform that integrates communication, knowledge, and personnel management into a single interface. The platform enables organizations to improve alignment, enhance employee engagement, and streamline the onboarding process for new hires. By providing a centralized location for information about individuals and teams, Haystack facilitates efficient searches and secure connections to popular workplace applications. This integration allows organizations to consolidate data from various enterprise systems, creating unified profiles for employees, teams, and projects, ultimately fostering a more cohesive work environment.

Reposite

Seed Round in 2019
Nowaday is a travel agency specializing in providing restored classic car travel services, catering to both travelers and government officials. The agency focuses on offering unique travel experiences that combine nostalgia with luxury. In addition, the company leverages a workspace platform designed for the travel and event planning industry, which enables users to manage relationships, track proposals, and discover new suppliers. This platform aims to streamline various aspects of the workflow, enhance productivity, and support business growth within the travel sector.

Haystack

Pre Seed Round in 2019
Haystack is an employee experience platform that integrates communication, knowledge, and personnel management into a single interface. The platform enables organizations to improve alignment, enhance employee engagement, and streamline the onboarding process for new hires. By providing a centralized location for information about individuals and teams, Haystack facilitates efficient searches and secure connections to popular workplace applications. This integration allows organizations to consolidate data from various enterprise systems, creating unified profiles for employees, teams, and projects, ultimately fostering a more cohesive work environment.

Thankful

Seed Round in 2019
Developer of an automation software created to improve online customer service. The company's software utilizes artificial intelligence to deflect half of inbound queries that are the repetitive tasks and leaves customer care agents more time to solve difficult and interesting issues, enabling clients of eCommerce customer service to improve customer satisfaction and lower costs.

MapAnything

Series C in 2017
MapAnything, Inc. specializes in geo-productivity software solutions designed for Salesforce and ServiceNow, enabling businesses to enhance their operational efficiency through location intelligence. The company offers a range of applications, including MapAnything for route planning, field productivity, and territory management, as well as MapAnything Live, which focuses on IoT workflows and vehicle telematics. Additionally, MapAnything Guide assists with multi-day route scheduling and optimization, while MapAnything Data bridges the gap between teams and new opportunities. The company also provides a map-based solution for IT service and asset management within ServiceNow and integrates ESRI ArcGIS data into Salesforce for strategic analysis. Founded in 2009 and based in Charlotte, North Carolina, with offices in Atlanta, Sydney, and London, MapAnything serves a diverse clientele across sectors such as finance, healthcare, manufacturing, and government. As of May 2019, it operates as a subsidiary of Salesforce.

MapAnything

Series B in 2017
MapAnything, Inc. specializes in geo-productivity software solutions designed for Salesforce and ServiceNow, enabling businesses to enhance their operational efficiency through location intelligence. The company offers a range of applications, including MapAnything for route planning, field productivity, and territory management, as well as MapAnything Live, which focuses on IoT workflows and vehicle telematics. Additionally, MapAnything Guide assists with multi-day route scheduling and optimization, while MapAnything Data bridges the gap between teams and new opportunities. The company also provides a map-based solution for IT service and asset management within ServiceNow and integrates ESRI ArcGIS data into Salesforce for strategic analysis. Founded in 2009 and based in Charlotte, North Carolina, with offices in Atlanta, Sydney, and London, MapAnything serves a diverse clientele across sectors such as finance, healthcare, manufacturing, and government. As of May 2019, it operates as a subsidiary of Salesforce.

Octiv

Series E in 2016
Octiv is a provider of a sales productivity platform designed to enhance the efficiency of sales and marketing teams by optimizing the creation, distribution, and tracking of sales assets. The platform integrates data from various back-office systems, including customer relationship management (CRM), configure-price-quote (CPQ), and enterprise resource planning (ERP) systems. By automating workflows and offering insights into buyer behavior, Octiv enables sales teams to streamline their processes and produce the necessary documents to facilitate deal closure effectively.

MapAnything

Series A in 2015
MapAnything, Inc. specializes in geo-productivity software solutions designed for Salesforce and ServiceNow, enabling businesses to enhance their operational efficiency through location intelligence. The company offers a range of applications, including MapAnything for route planning, field productivity, and territory management, as well as MapAnything Live, which focuses on IoT workflows and vehicle telematics. Additionally, MapAnything Guide assists with multi-day route scheduling and optimization, while MapAnything Data bridges the gap between teams and new opportunities. The company also provides a map-based solution for IT service and asset management within ServiceNow and integrates ESRI ArcGIS data into Salesforce for strategic analysis. Founded in 2009 and based in Charlotte, North Carolina, with offices in Atlanta, Sydney, and London, MapAnything serves a diverse clientele across sectors such as finance, healthcare, manufacturing, and government. As of May 2019, it operates as a subsidiary of Salesforce.

Octiv

Series D in 2015
Octiv is a provider of a sales productivity platform designed to enhance the efficiency of sales and marketing teams by optimizing the creation, distribution, and tracking of sales assets. The platform integrates data from various back-office systems, including customer relationship management (CRM), configure-price-quote (CPQ), and enterprise resource planning (ERP) systems. By automating workflows and offering insights into buyer behavior, Octiv enables sales teams to streamline their processes and produce the necessary documents to facilitate deal closure effectively.

tuul

Seed Round in 2014
tuul offers businesses with SaaS-based solutions that focus on workflow communication. It provides a mobile automation platform that enables businesses to chat and communicate with their customers, team members, and partners. And it also facilitates solutions to set appointments, sign documents, and manage other business processes. tuul was founded in March 2014 and is based in Santa Cruz, California. It was founded by Toby Corey and Wayne Tsuchitani.

Nomi

Series A in 2013
Nomi is an omni-channel marketing platform that assists retailers in enhancing customer engagement and optimizing the return on investment from their marketing and store operations. It effectively analyzes and measures the impact of various marketing initiatives by quantifying visitor traffic generated by campaigns and calculating the lifetime value of newly acquired customers. The platform evaluates store performance by determining how well retailers convert potential customers into actual buyers, identifies underperforming staff, and assesses the impact of training and management investments on customer behavior. Additionally, Nomi provides a comprehensive view of the customer conversion funnel, enabling retailers to anticipate the health of their stores and address operational issues before they affect profitability. Founded in September 2012 and based in New York, Nomi was established by Marc Ferrentino, Corey Capasso, Wesley Barrow, Peter Quintas, and Robert Balousek.

Merchantry

Series B in 2013
Merchantry specializes in enabling online marketplaces by offering a cloud-based technology infrastructure and a comprehensive merchant network. The company focuses on automation and integration services that facilitate real-time exchange of product and order information among suppliers, merchants, and marketplaces. By providing multichannel solutions, Merchantry addresses diverse e-commerce scenarios, helping retailers and media organizations enhance their online commerce capabilities. Its merchant services streamline operations, automate channel management tasks, and empower merchants to establish their own e-commerce platforms effectively.

Nomi

Seed Round in 2013
Nomi is an omni-channel marketing platform that assists retailers in enhancing customer engagement and optimizing the return on investment from their marketing and store operations. It effectively analyzes and measures the impact of various marketing initiatives by quantifying visitor traffic generated by campaigns and calculating the lifetime value of newly acquired customers. The platform evaluates store performance by determining how well retailers convert potential customers into actual buyers, identifies underperforming staff, and assesses the impact of training and management investments on customer behavior. Additionally, Nomi provides a comprehensive view of the customer conversion funnel, enabling retailers to anticipate the health of their stores and address operational issues before they affect profitability. Founded in September 2012 and based in New York, Nomi was established by Marc Ferrentino, Corey Capasso, Wesley Barrow, Peter Quintas, and Robert Balousek.

Merchantry

Series A in 2010
Merchantry specializes in enabling online marketplaces by offering a cloud-based technology infrastructure and a comprehensive merchant network. The company focuses on automation and integration services that facilitate real-time exchange of product and order information among suppliers, merchants, and marketplaces. By providing multichannel solutions, Merchantry addresses diverse e-commerce scenarios, helping retailers and media organizations enhance their online commerce capabilities. Its merchant services streamline operations, automate channel management tasks, and empower merchants to establish their own e-commerce platforms effectively.

Marketbright

Series A in 2008
Marketbright is a provider of an on-demand marketing automation platform designed to enhance marketing efficiency and effectiveness. The company offers several products, including eMarketing Enterprise, which allows businesses to launch new campaigns, messages, and offers on a daily basis while validating their marketing strategies. Another key product, BrightSite, transforms the interaction between prospects and sales and marketing teams during the evaluation process. Additionally, Marketbright features ChannelBright, a tool that facilitates the execution of syndicated campaigns through various channels. This suite of tools positions Marketbright as a valuable resource for organizations seeking to optimize their marketing efforts.
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