Greycroft

Greycroft is a venture capital firm that specializes in technology start-ups, focusing primarily on the Internet and mobile sectors. With offices in New York and Los Angeles, Greycroft is strategically positioned to support entrepreneurs in these key business hubs. The firm utilizes a vast network of connections within the media and technology industries to help entrepreneurs increase visibility, establish strategic partnerships, and successfully bring their products to market. Since its inception, Greycroft has made over 200 investments totaling more than $1 billion, backing notable companies such as Acorns, App Annie, Bird, and Venmo. Additionally, Greycroft is committed to promoting diversity in the venture capital space, as evidenced by its adoption of the Diversity Term Sheet Rider.

Brentt Baltimore

Principal

Teddy Citrin

Principal and Board Partner

Stewart Easterby

Operating Partner

John Elton

Partner

Jon Goldman

Board Partner

Sharla Grass

Principal

Thabet Mahayni

Growth Investor

Alan Patricof

Chairman and Co-Founder

Dylan Pearce

Partner

Massimo Pennisi

Principal

Elaine Russell

Principal and Co-lead for Albertsons Fund

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Founding Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Will Szczerbiak

Partner

Mark Terbeek

Partner

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in Business Intelligence

Vera

Pre Seed Round in 2023
Vera develops an assessment platform to identify and address risks in artificial intelligence and machine learning models. It engages key stakeholders across teams to create data-driven assessments and use data science tools to investigate AI and ML models, helping organizations navigate through uncertainty and protecting companies and individuals from risky artificial intelligence systems.

Nextdata

Seed Round in 2023
Nextdata develops a data mesh platform designed to address the complexities of decentralizing data at scale. The company provides analytical-data-first APIs that enhance the discoverability, interoperability, and usability of data products. This enables businesses to extract valuable insights from their data, facilitating informed decision-making regarding their operations. By focusing on a decentralized approach, Nextdata aims to streamline data management and optimize the analytical capabilities of organizations.

Pie Insurance

Series D in 2022
Pie Insurance is a workers' compensation insurance provider focused on offering coverage to small businesses through a straightforward online platform. Established in 2018, the company utilizes data analytics and a robust technology platform to assess risks accurately and price policies competitively. By leveraging extensive data sets, Pie Insurance aims to provide greater transparency and savings for small business owners. The company is committed to enhancing the workers' compensation experience with user-friendly features and expert support. Led by co-founder and CEO John Swigart, Pie Insurance is positioned to continue its growth and expand its offerings in the small business insurance market.

Veritonic

Series A in 2022
Veritonic, Inc. is a marketing analytics company based in New York that specializes in audio research and analytics. Founded in 2015, Veritonic offers a platform designed to measure, compare, and test various audio assets, including music, voiceovers, and jingles, to assess their effectiveness across different audience segments. The platform provides qualitative and quantitative insights into marketing responses, allowing brands, agencies, and publishers to evaluate the return on investment (ROI) of their audio campaigns before, during, and after execution. By leveraging artificial intelligence metrics, Veritonic helps clients optimize their audio marketing strategies, mitigate risks, and enhance consumer engagement through impactful audio experiences.

Branch

Series C in 2022
Branch is a full-stack insurance company designed to make home and auto insurance simpler to buy and less expensive. Using data, technology, and automation, Branch created the world's first instant, online bundling capability which helps people save thousands of dollars a month in just minutes. Branch partners across the home and auto landscape to embed insurance at the moments that matter, delivering greater convenience and better savings.

Indicina

Seed Round in 2022
Indicina is a digital lending platform that provides analytics-driven credit decisions for lenders. The company offers technology solutions to help businesses in offering credit to customers faster, more securely, and at scale. It was founded in 2018 and is based in Lagos, Nigeria.

Clozd

Series A in 2022
Clozd provides services and technology for win-loss analysis. Their mission is to help clients uncover reasons why they win and lose so they can hone product strategy, refine messaging, foster strategic alignment, and enable sales. Clozd was founded in 2017 and is based in Lehi, Utah.

Prezent AI

Series A in 2022
Prezent AI operates an AI-driven platform designed to enhance communication productivity for teams and leaders. The platform leverages machine learning to automate the creation of business presentations, allowing users to produce well-structured, personalized, and branded content efficiently. By focusing on audience empathy and business understanding, Prezent AI enables employees to save time and significantly improve their productivity in communication tasks.

Budgie Health

Pre Seed Round in 2022
Budgie Health is a provider of healthcare services that assists employees in making informed decisions regarding their health plan benefits. By offering personalized recommendations based on real-time claims data and analytics, Budgie Health aims to reduce waste for both employees and employers. The company's approach fosters trust and simplifies the benefits selection process, ultimately enhancing the overall experience for its users.

Wallaroo

Series A in 2022
Wallaroo is a cloud-based platform designed to streamline the deployment of machine learning applications, particularly in last-mile scenarios. It offers a simple, secure, and scalable solution for processing large volumes of data in real-time. The platform addresses infrastructure challenges, allowing for rapid iteration and testing while remaining agnostic to various infrastructures and scales. This capability enables data engineers and architects to enhance applications in areas such as outpatient monitoring, real-time bidding, and risk profiling. By simplifying the deployment process, Wallaroo helps organizations turn data into actionable business results more efficiently and cost-effectively.

Kandji

Series C in 2021
Kandji, Inc. is a cloud-based software provider that specializes in customizable security, compliance, and reporting solutions for Apple devices, including Mac computers, iPhones, iPads, and Apple TVs. Founded in 2018 and based in San Diego, California, Kandji offers a platform that enables IT teams to configure and enforce macOS security parameters while automating monitoring and remediation processes. The software features one-click compliance templates and over 150 pre-built automations, apps, and workflows, significantly reducing the time spent on manual tasks. Kandji's mission is to simplify and enhance the management of Apple devices for businesses, ensuring they remain secure, compliant, and productive through continuous innovation and a focus on user experience.

Databento

Series A in 2021
Databento offers a streamlined platform for accessing financial market data, founded by professionals with backgrounds in trading and engineering from leading quantitative hedge funds. The company provides a self-service model that allows users to access live exchange feeds and vast amounts of historical data efficiently. Clients can choose between a pay-as-you-go system or flat-rate pricing, providing flexibility based on their needs. By hosting servers in colocation facilities at various trading venues, Databento ensures low-latency and high-fidelity data capture directly from the source. Its platform also automates data licensing and reduces onboarding time, making it easier for businesses and financial institutions to obtain reliable, institutional-grade data while minimizing storage costs.

Indicina

Venture Round in 2021
Indicina is a digital lending platform that provides analytics-driven credit decisions for lenders. The company offers technology solutions to help businesses in offering credit to customers faster, more securely, and at scale. It was founded in 2018 and is based in Lagos, Nigeria.

Emerge

Series B in 2021
Emerge is web-based truckload management system that connects shippers and their partners when executing full truckload transactions. Its system includes quote management, real-time tracking, real-time chat, analytics, history, and automated lane/repeat shipment creation. Emerge is built and maintained by industry experts that understand the pain points of working in freight and logistics. It was founded in 2017 and is based in Scottsdale, Arizona.

Branch

Series B in 2021
Branch is a full-stack insurance company designed to make home and auto insurance simpler to buy and less expensive. Using data, technology, and automation, Branch created the world's first instant, online bundling capability which helps people save thousands of dollars a month in just minutes. Branch partners across the home and auto landscape to embed insurance at the moments that matter, delivering greater convenience and better savings.

Mapped

Seed Round in 2021
Mapped is an independent data layer focused on commercial real estate, providing an artificial intelligence-powered platform that automates the discovery, extraction, and normalization of data from various sources, including building systems, sensors, and vendor APIs. The platform simplifies the integration of disparate data into a single, standardized API, effectively breaking down enterprise data silos. By enabling building owners, operators, and service providers to access and utilize real-time data from legacy systems and devices, Mapped empowers users to unlock the value of their data and drive significant improvements in business operations. Its approach facilitates the digitization of commercial and industrial environments, allowing teams to quickly access normalized live data and enhance decision-making processes.

LumaTax

Venture Round in 2021
LumaTax, Inc. specializes in developing sales tax practice management software tailored for small businesses. The company's flagship product is an economic nexus analysis tool that simplifies the process of evaluating transactions against state thresholds to ascertain nexus in various taxing jurisdictions. LumaTax's platform also facilitates the filing and payment of sales and use tax returns across the United States. The software is designed to serve diverse industries, including food and beverage, retail, services, and health and beauty. Established in 2016 and headquartered in San Diego, California, LumaTax aims to enhance sales tax compliance for its clients through automated solutions and intelligent applications.

Kandji

Series B in 2021
Kandji, Inc. is a cloud-based software provider that specializes in customizable security, compliance, and reporting solutions for Apple devices, including Mac computers, iPhones, iPads, and Apple TVs. Founded in 2018 and based in San Diego, California, Kandji offers a platform that enables IT teams to configure and enforce macOS security parameters while automating monitoring and remediation processes. The software features one-click compliance templates and over 150 pre-built automations, apps, and workflows, significantly reducing the time spent on manual tasks. Kandji's mission is to simplify and enhance the management of Apple devices for businesses, ensuring they remain secure, compliant, and productive through continuous innovation and a focus on user experience.

Pie Insurance

Series C in 2021
Pie Insurance is a workers' compensation insurance provider focused on offering coverage to small businesses through a straightforward online platform. Established in 2018, the company utilizes data analytics and a robust technology platform to assess risks accurately and price policies competitively. By leveraging extensive data sets, Pie Insurance aims to provide greater transparency and savings for small business owners. The company is committed to enhancing the workers' compensation experience with user-friendly features and expert support. Led by co-founder and CEO John Swigart, Pie Insurance is positioned to continue its growth and expand its offerings in the small business insurance market.

Podsights

Venture Round in 2021
Podsights is a company that specializes in analytics, reporting, and attribution for podcast advertising. Founded in 2018 and based in New York, it offers a platform that provides podcast publishers and advertisers with actionable data and insights. This enables users to effectively target their content and measure the performance of their campaigns. Podsights replaces traditional methods of reporting, such as emailing download numbers and audio files, with modern, real-time analytics that allow for precise tracking of podcast listens and their impact on on-site activity. By utilizing a pixel-based measurement solution, Podsights equips advertisers with critical information about the effectiveness of their campaigns, contributing to a more data-driven approach to podcast advertising.

Brightflow AI

Seed Round in 2020
Brightflow AI is a financial intelligence company that offers forecasting and financing tools tailored for small and mid-sized business owners. Founded in 2019 by Jeffrey Priebe and Robbie Bhathal, the company is headquartered in Walnut, California. Its platform facilitates the monitoring of cash flow for businesses operating on e-commerce platforms like Shopify and Amazon. By providing real-time cash forecasts and visual representations of cash inflow and outflow, Brightflow AI helps users develop comprehensive financial business plans. This enables entrepreneurs to gain a deeper understanding of their financial insights and enhance their overall financial management.

Kandji

Series A in 2020
Kandji, Inc. is a cloud-based software provider that specializes in customizable security, compliance, and reporting solutions for Apple devices, including Mac computers, iPhones, iPads, and Apple TVs. Founded in 2018 and based in San Diego, California, Kandji offers a platform that enables IT teams to configure and enforce macOS security parameters while automating monitoring and remediation processes. The software features one-click compliance templates and over 150 pre-built automations, apps, and workflows, significantly reducing the time spent on manual tasks. Kandji's mission is to simplify and enhance the management of Apple devices for businesses, ensuring they remain secure, compliant, and productive through continuous innovation and a focus on user experience.

Atom Finance

Series A in 2020
Atom Finance, Inc. is an online investment research platform that caters to individual investors by providing access to institutional-quality data, documents, news, and events related to companies. Founded in 2018 and headquartered in Brooklyn, New York, Atom Finance offers a user-friendly app and global enterprise software solutions, including APIs and embeddable user interfaces. The platform is tailored to accommodate investors at various skill levels, from novices to experts, and features unique insights, dynamic tools, and distinctive visualizations. This allows users to engage effectively with the investment process, facilitating informed decision-making from research through to trade execution.

Veritonic

Series A in 2020
Veritonic, Inc. is a marketing analytics company based in New York that specializes in audio research and analytics. Founded in 2015, Veritonic offers a platform designed to measure, compare, and test various audio assets, including music, voiceovers, and jingles, to assess their effectiveness across different audience segments. The platform provides qualitative and quantitative insights into marketing responses, allowing brands, agencies, and publishers to evaluate the return on investment (ROI) of their audio campaigns before, during, and after execution. By leveraging artificial intelligence metrics, Veritonic helps clients optimize their audio marketing strategies, mitigate risks, and enhance consumer engagement through impactful audio experiences.

Chartable

Seed Round in 2020
Chartable, Inc. is a company that provides a platform for tracking and analyzing podcasts, aimed at assisting creators in understanding and growing their audiences. Founded in 2018 and based in New York, Chartable offers tools that enable users to collect and analyze data on downloads, engagement, charts, ratings, and reviews from various distribution channels. This allows both independent podcasters and major media publishers to gain insights into their own podcasts as well as their competitors. The platform is designed to help users find, track, and share podcasts or episodes, ultimately enhancing their ability to monetize and improve their content in the podcast industry.

Metadata

Series A in 2020
Metadata, Inc. operates a demand generation platform designed to enhance inbound marketing and customer acquisition for B2B enterprises. Founded in 2015 and based in San Francisco, California, the platform enables users to automate various marketing functions, such as scheduling campaign amplification and generating detailed profiles for incoming signups. It also allows for the segmentation of prospects by multiple criteria, including industry and job role, thereby facilitating targeted advertising and efficient pipeline generation. By integrating with marketing automation tools, Metadata reduces manual tasks for marketers, allowing them to concentrate on strategic initiatives. The platform's capabilities extend to analyzing historical sales data to identify ideal customer profiles and optimize demand generation efforts for businesses.

Branch

Series A in 2020
Branch is a full-stack insurance company designed to make home and auto insurance simpler to buy and less expensive. Using data, technology, and automation, Branch created the world's first instant, online bundling capability which helps people save thousands of dollars a month in just minutes. Branch partners across the home and auto landscape to embed insurance at the moments that matter, delivering greater convenience and better savings.

Pie Insurance

Series B in 2020
Pie Insurance is a workers' compensation insurance provider focused on offering coverage to small businesses through a straightforward online platform. Established in 2018, the company utilizes data analytics and a robust technology platform to assess risks accurately and price policies competitively. By leveraging extensive data sets, Pie Insurance aims to provide greater transparency and savings for small business owners. The company is committed to enhancing the workers' compensation experience with user-friendly features and expert support. Led by co-founder and CEO John Swigart, Pie Insurance is positioned to continue its growth and expand its offerings in the small business insurance market.

Mapped

Seed Round in 2020
Mapped is an independent data layer focused on commercial real estate, providing an artificial intelligence-powered platform that automates the discovery, extraction, and normalization of data from various sources, including building systems, sensors, and vendor APIs. The platform simplifies the integration of disparate data into a single, standardized API, effectively breaking down enterprise data silos. By enabling building owners, operators, and service providers to access and utilize real-time data from legacy systems and devices, Mapped empowers users to unlock the value of their data and drive significant improvements in business operations. Its approach facilitates the digitization of commercial and industrial environments, allowing teams to quickly access normalized live data and enhance decision-making processes.

AllVoices

Seed Round in 2020
AllVoices Holding Co. is a company that develops an anonymous reporting platform aimed at facilitating the safe reporting of harassment, bias, and cultural issues within organizations. Founded in 2017 and based in Santa Monica, California, AllVoices provides a tool that allows employees to report incidents confidentially, ensuring their anonymity. The platform aggregates data from these reports, enabling company leadership to gain insights into the extent of workplace issues. Additionally, it offers features such as audit-ready documentation and early trend detection, which assist human resources teams in managing incidents more effectively and efficiently. By leveraging real-time data, AllVoices helps organizations identify and address problems before they escalate, ultimately fostering a healthier workplace culture and ensuring that employees feel heard and supported.

LumaTax

Venture Round in 2020
LumaTax, Inc. specializes in developing sales tax practice management software tailored for small businesses. The company's flagship product is an economic nexus analysis tool that simplifies the process of evaluating transactions against state thresholds to ascertain nexus in various taxing jurisdictions. LumaTax's platform also facilitates the filing and payment of sales and use tax returns across the United States. The software is designed to serve diverse industries, including food and beverage, retail, services, and health and beauty. Established in 2016 and headquartered in San Diego, California, LumaTax aims to enhance sales tax compliance for its clients through automated solutions and intelligent applications.

Emerge

Series A in 2020
Emerge is web-based truckload management system that connects shippers and their partners when executing full truckload transactions. Its system includes quote management, real-time tracking, real-time chat, analytics, history, and automated lane/repeat shipment creation. Emerge is built and maintained by industry experts that understand the pain points of working in freight and logistics. It was founded in 2017 and is based in Scottsdale, Arizona.

Podsights

Seed Round in 2020
Podsights is a company that specializes in analytics, reporting, and attribution for podcast advertising. Founded in 2018 and based in New York, it offers a platform that provides podcast publishers and advertisers with actionable data and insights. This enables users to effectively target their content and measure the performance of their campaigns. Podsights replaces traditional methods of reporting, such as emailing download numbers and audio files, with modern, real-time analytics that allow for precise tracking of podcast listens and their impact on on-site activity. By utilizing a pixel-based measurement solution, Podsights equips advertisers with critical information about the effectiveness of their campaigns, contributing to a more data-driven approach to podcast advertising.

Invisible

Venture Round in 2019
Invisible Technologies Inc. operates a platform designed to automate various business operations, offering services such as meeting scheduling, lead sourcing and qualification, reservation management, team member onboarding, and inventory upkeep. Founded in 2015 and based in San Francisco, the company serves small and medium-sized businesses by integrating people, automation technology, and AI to address complex operational challenges. Invisible's approach combines a global workforce with advanced automation tools to create a digital assembly line that streamlines multiple tasks simultaneously. This allows clients to focus on more strategic and creative work, thereby enhancing operational efficiency.

Chartable

Seed Round in 2019
Chartable, Inc. is a company that provides a platform for tracking and analyzing podcasts, aimed at assisting creators in understanding and growing their audiences. Founded in 2018 and based in New York, Chartable offers tools that enable users to collect and analyze data on downloads, engagement, charts, ratings, and reviews from various distribution channels. This allows both independent podcasters and major media publishers to gain insights into their own podcasts as well as their competitors. The platform is designed to help users find, track, and share podcasts or episodes, ultimately enhancing their ability to monetize and improve their content in the podcast industry.

Pie Insurance

Series B in 2019
Pie Insurance is a workers' compensation insurance provider focused on offering coverage to small businesses through a straightforward online platform. Established in 2018, the company utilizes data analytics and a robust technology platform to assess risks accurately and price policies competitively. By leveraging extensive data sets, Pie Insurance aims to provide greater transparency and savings for small business owners. The company is committed to enhancing the workers' compensation experience with user-friendly features and expert support. Led by co-founder and CEO John Swigart, Pie Insurance is positioned to continue its growth and expand its offerings in the small business insurance market.

Custora

Series B in 2018
Custora is a leader in advanced customer analytics tailored for the retail sector. The company offers a Customer Intelligence Platform that equips marketing leaders with the insights needed to achieve immediate results while fostering long-term profitability. This platform creates a comprehensive view of each customer and employs predictive analytics to identify key customer segments and paths. Additionally, it provides actionable recommendations aimed at enhancing customer lifetime value, addressing the practical challenges faced by marketing professionals. By leveraging data science, Custora enables brands to better understand customer behavior and develop strategic marketing initiatives that enhance the relevance and effectiveness of their communications.

PebblePost

Series C in 2018
PebblePost is the leading digital-to-direct mail marketing platform. They capture online interest and intent data to send relevant direct mail that activates buying decisions at home and drives conversions everywhere. The company invented Programmatic Direct Mail to help brands convert more shoppers into buyers using advanced targeting, algorithmic optimization, attribution, and quantitative analysis. PebblePost is a venture-backed company based in New York.

Pie Insurance

Series A in 2018
Pie Insurance is a workers' compensation insurance provider focused on offering coverage to small businesses through a straightforward online platform. Established in 2018, the company utilizes data analytics and a robust technology platform to assess risks accurately and price policies competitively. By leveraging extensive data sets, Pie Insurance aims to provide greater transparency and savings for small business owners. The company is committed to enhancing the workers' compensation experience with user-friendly features and expert support. Led by co-founder and CEO John Swigart, Pie Insurance is positioned to continue its growth and expand its offerings in the small business insurance market.

The Block

Seed Round in 2018
The Block is an information services company empowering smart decisions for those who invest in, work with, make decisions about or seek to understand digital assets. Through The Block's website, newsletters, research portal, our podcast "The Scoop", data, and bespoke research engagements, we interact daily with tens of thousands of technologists, financial market participants, Fortune 500 professionals, global service providers, policymakers and more. For industry news visit us at www.theblock.co or for research and analysis on events shaping the ecosystem, visit www.theblock.pro. The Block delivers deep insight into how this emerging sector interacts with traditional finance, technology, governments, and markets.

Wallaroo

Venture Round in 2018
Wallaroo is a cloud-based platform designed to streamline the deployment of machine learning applications, particularly in last-mile scenarios. It offers a simple, secure, and scalable solution for processing large volumes of data in real-time. The platform addresses infrastructure challenges, allowing for rapid iteration and testing while remaining agnostic to various infrastructures and scales. This capability enables data engineers and architects to enhance applications in areas such as outpatient monitoring, real-time bidding, and risk profiling. By simplifying the deployment process, Wallaroo helps organizations turn data into actionable business results more efficiently and cost-effectively.

Allure Security

Seed Round in 2018
Allure Security Technology, Inc. specializes in designing and developing online security solutions aimed at protecting enterprises from cyber threats. The company offers Novo, an advanced user behavioral analytics software that utilizes machine learning and decoy technology to safeguard devices from data loss and intrusions. This platform provides real-time alerts and helps security professionals identify unusual activities. Additionally, Allure has developed an anti-phishing solution that detects phishing campaigns almost immediately, devaluing stolen information and assisting enterprises in dismantling malicious sites. The innovative technologies, which include authentication solutions using user behavior as a biometric password, are designed to enhance security both within and outside the enterprise environment. Founded in 1996, Allure Security is headquartered in Waltham, Massachusetts.

LumaTax

Venture Round in 2018
LumaTax, Inc. specializes in developing sales tax practice management software tailored for small businesses. The company's flagship product is an economic nexus analysis tool that simplifies the process of evaluating transactions against state thresholds to ascertain nexus in various taxing jurisdictions. LumaTax's platform also facilitates the filing and payment of sales and use tax returns across the United States. The software is designed to serve diverse industries, including food and beverage, retail, services, and health and beauty. Established in 2016 and headquartered in San Diego, California, LumaTax aims to enhance sales tax compliance for its clients through automated solutions and intelligent applications.

MapAnything

Series C in 2017
MapAnything, Inc. specializes in geo-productivity software solutions designed for Salesforce and ServiceNow, enabling businesses to enhance their operational efficiency through location intelligence. The company offers a range of applications, including MapAnything for route planning, field productivity, and territory management, as well as MapAnything Live, which focuses on IoT workflows and vehicle telematics. Additionally, MapAnything Guide assists with multi-day route scheduling and optimization, while MapAnything Data bridges the gap between teams and new opportunities. The company also provides a map-based solution for IT service and asset management within ServiceNow and integrates ESRI ArcGIS data into Salesforce for strategic analysis. Founded in 2009 and based in Charlotte, North Carolina, with offices in Atlanta, Sydney, and London, MapAnything serves a diverse clientele across sectors such as finance, healthcare, manufacturing, and government. As of May 2019, it operates as a subsidiary of Salesforce.

FanAI

Seed Round in 2017
FanAI Inc. operates an artificial intelligence-driven audience monetization platform that focuses on the esports sector. Founded in 2016 and based in Santa Monica, California, the company provides valuable insights to sponsors, helping them understand fan behavior and tailor targeted relationships. Its platform offers a range of features, including dashboards, real-time analysis, and behavior analytics, allowing for effective segmentation and measurement of return on investment for sponsorships. By enriching and analyzing fan data with demographic and purchasing information, FanAI enables users to enhance the effectiveness of their sponsorship investments and digital media strategies across sports and entertainment.

PebblePost

Debt Financing in 2017
PebblePost is the leading digital-to-direct mail marketing platform. They capture online interest and intent data to send relevant direct mail that activates buying decisions at home and drives conversions everywhere. The company invented Programmatic Direct Mail to help brands convert more shoppers into buyers using advanced targeting, algorithmic optimization, attribution, and quantitative analysis. PebblePost is a venture-backed company based in New York.

Flashpoint

Series C in 2017
Trusted by governments, global commercial companies, and educational institutions, Flashpoint helps organizations protect their most critical assets, infrastructure, and stakeholders from security risks such as cyber threats, ransomware, fraud, physical threats, and more. Leading security practitioners—including cyber threat intelligence (CTI), vulnerability management, DevSecOps and vendor risk management teams—rely on the Flashpoint Intelligence Platform to proactively identify and mitigate risk and stay ahead of the evolving threat landscape. To learn more about Flashpoint, visit https://www.flashpoint-intel.com/ or follow us on Twitter at @FlashpointIntel.

Wallaroo

Seed Round in 2017
Wallaroo is a cloud-based platform designed to streamline the deployment of machine learning applications, particularly in last-mile scenarios. It offers a simple, secure, and scalable solution for processing large volumes of data in real-time. The platform addresses infrastructure challenges, allowing for rapid iteration and testing while remaining agnostic to various infrastructures and scales. This capability enables data engineers and architects to enhance applications in areas such as outpatient monitoring, real-time bidding, and risk profiling. By simplifying the deployment process, Wallaroo helps organizations turn data into actionable business results more efficiently and cost-effectively.

Emerge

Seed Round in 2017
Emerge is web-based truckload management system that connects shippers and their partners when executing full truckload transactions. Its system includes quote management, real-time tracking, real-time chat, analytics, history, and automated lane/repeat shipment creation. Emerge is built and maintained by industry experts that understand the pain points of working in freight and logistics. It was founded in 2017 and is based in Scottsdale, Arizona.

MapAnything

Series B in 2017
MapAnything, Inc. specializes in geo-productivity software solutions designed for Salesforce and ServiceNow, enabling businesses to enhance their operational efficiency through location intelligence. The company offers a range of applications, including MapAnything for route planning, field productivity, and territory management, as well as MapAnything Live, which focuses on IoT workflows and vehicle telematics. Additionally, MapAnything Guide assists with multi-day route scheduling and optimization, while MapAnything Data bridges the gap between teams and new opportunities. The company also provides a map-based solution for IT service and asset management within ServiceNow and integrates ESRI ArcGIS data into Salesforce for strategic analysis. Founded in 2009 and based in Charlotte, North Carolina, with offices in Atlanta, Sydney, and London, MapAnything serves a diverse clientele across sectors such as finance, healthcare, manufacturing, and government. As of May 2019, it operates as a subsidiary of Salesforce.

Fresh Nation

Convertible Note in 2017
Fresh Nation is an enterprise-level B2B wholesale marketplace and management platform for the retail grocery industry, operationalizing local and specialty food assortments for the nation’s largest retailers and distributors. Fresh Nation’s proprietary Virtual Supply Chain™ platform simplifies the complexity of working with thousands of small vendors, saving time and cutting costs. Incorporating a vendor and product rich CRM, interactive supplier portal, order management suite, accounting and invoicing tools, and flexible EDI/API integrations, Fresh Nation is becoming the grocery industry standard for enterprise specialty food management.

OmniVirt

Seed Round in 2016
OmniVirt is a technology company based in Millbrae, California, specializing in a virtual reality and 360° video distribution platform for brands and publishers. Established in 2012, the platform allows brands to easily upload, promote, and analyze immersive advertising content across a wide network of publishers. OmniVirt's innovative technology supports the creation of various ad formats, including 360°, 3D, VR, and AR, which have been shown to deliver significantly higher performance compared to traditional advertising methods. The platform is designed to be ad platform agnostic and boasts 99% browser compatibility, making it accessible for digital marketers. OmniVirt is recognized for its collaboration with renowned publishers such as The New York Times, The Wall Street Journal, and Forbes, enhancing the reach and effectiveness of immersive advertising campaigns.

LumaTax

Seed Round in 2016
LumaTax, Inc. specializes in developing sales tax practice management software tailored for small businesses. The company's flagship product is an economic nexus analysis tool that simplifies the process of evaluating transactions against state thresholds to ascertain nexus in various taxing jurisdictions. LumaTax's platform also facilitates the filing and payment of sales and use tax returns across the United States. The software is designed to serve diverse industries, including food and beverage, retail, services, and health and beauty. Established in 2016 and headquartered in San Diego, California, LumaTax aims to enhance sales tax compliance for its clients through automated solutions and intelligent applications.

Octiv

Series E in 2016
Octiv is a provider of a sales productivity platform designed to enhance the efficiency of sales and marketing teams by optimizing the creation, distribution, and tracking of sales assets. The platform integrates data from various back-office systems, including customer relationship management (CRM), configure-price-quote (CPQ), and enterprise resource planning (ERP) systems. By automating workflows and offering insights into buyer behavior, Octiv enables sales teams to streamline their processes and produce the necessary documents to facilitate deal closure effectively.

Flashpoint

Series B in 2016
Trusted by governments, global commercial companies, and educational institutions, Flashpoint helps organizations protect their most critical assets, infrastructure, and stakeholders from security risks such as cyber threats, ransomware, fraud, physical threats, and more. Leading security practitioners—including cyber threat intelligence (CTI), vulnerability management, DevSecOps and vendor risk management teams—rely on the Flashpoint Intelligence Platform to proactively identify and mitigate risk and stay ahead of the evolving threat landscape. To learn more about Flashpoint, visit https://www.flashpoint-intel.com/ or follow us on Twitter at @FlashpointIntel.

Visto

Private Equity Round in 2016
Visto is a technology company focused on enhancing transparency, interoperability, and accountability in digital advertising. Its Visto Enterprise Advertising Hub serves as a vendor-agnostic platform that consolidates the entire ad tech stack into a single, user-friendly interface. This platform enables brands, media companies, and agencies to manage execution partners effectively, optimize advertising spend, measure performance, and leverage analytics to improve operational efficiencies and return on investment. Additionally, Visto's solutions facilitate the unification of the programmatic advertising ecosystem, allowing users to control audience reach and frequency while coordinating messaging across various media channels. Through its offerings, Visto aims to provide clarity and control in data-driven advertising.

Partnerize

Series C in 2016
Partnerize is a leading provider of partnership automation solutions, offering a comprehensive platform designed to facilitate and optimize marketing partnerships. The platform incorporates advanced features such as discovery, recruitment, optimization, payment processing, brand safety, and fraud prevention, all aimed at enhancing transparency and scalability for marketers. By utilizing artificial intelligence, Partnerize enables clients to manage, analyze, and predict the outcomes of their partner marketing efforts, thereby fostering strong relationships and increasing customer acquisition. The company supports clients with a unique in-housing program, allowing them to take control of the entire partnership marketing lifecycle from a single interface. Headquartered in New York City, Partnerize also has offices in Australia, the United Kingdom, Japan, San Francisco, Philadelphia, and Wilkes-Barre.

Metadata

Seed Round in 2016
Metadata, Inc. operates a demand generation platform designed to enhance inbound marketing and customer acquisition for B2B enterprises. Founded in 2015 and based in San Francisco, California, the platform enables users to automate various marketing functions, such as scheduling campaign amplification and generating detailed profiles for incoming signups. It also allows for the segmentation of prospects by multiple criteria, including industry and job role, thereby facilitating targeted advertising and efficient pipeline generation. By integrating with marketing automation tools, Metadata reduces manual tasks for marketers, allowing them to concentrate on strategic initiatives. The platform's capabilities extend to analyzing historical sales data to identify ideal customer profiles and optimize demand generation efforts for businesses.

PebblePost

Series A in 2016
PebblePost is the leading digital-to-direct mail marketing platform. They capture online interest and intent data to send relevant direct mail that activates buying decisions at home and drives conversions everywhere. The company invented Programmatic Direct Mail to help brands convert more shoppers into buyers using advanced targeting, algorithmic optimization, attribution, and quantitative analysis. PebblePost is a venture-backed company based in New York.

ClearGraph

Seed Round in 2016
ClearGraph is a company that specializes in providing enterprise search solutions aimed at making data accessible to business users. Founded in 2014 and based in Palo Alto, California, ClearGraph employs a proprietary semantic search platform that leverages context awareness and natural language processing to interpret and respond to queries in plain English. This technology facilitates the analysis of enterprise data, enabling users to find and understand information quickly and efficiently. As of August 1, 2017, ClearGraph operates as a subsidiary of Tableau Software, expanding its capabilities in delivering intelligent data analysis at scale.

MapAnything

Series A in 2015
MapAnything, Inc. specializes in geo-productivity software solutions designed for Salesforce and ServiceNow, enabling businesses to enhance their operational efficiency through location intelligence. The company offers a range of applications, including MapAnything for route planning, field productivity, and territory management, as well as MapAnything Live, which focuses on IoT workflows and vehicle telematics. Additionally, MapAnything Guide assists with multi-day route scheduling and optimization, while MapAnything Data bridges the gap between teams and new opportunities. The company also provides a map-based solution for IT service and asset management within ServiceNow and integrates ESRI ArcGIS data into Salesforce for strategic analysis. Founded in 2009 and based in Charlotte, North Carolina, with offices in Atlanta, Sydney, and London, MapAnything serves a diverse clientele across sectors such as finance, healthcare, manufacturing, and government. As of May 2019, it operates as a subsidiary of Salesforce.

Kaleo Software

Series A in 2015
Kaleo Software, Inc. is a California-based company that provides an online platform facilitating connections among knowledge workers within organizations to extract, contribute, and share information. Founded in 2011, it offers an interactive knowledge network that addresses essential business questions by capturing and tagging information, thereby creating an organically growing knowledge base. The platform automates self-help by delivering concise answers to frequently asked questions, enhancing user engagement through the input of co-workers and subject matter experts. Additionally, Kaleo Software features robust analytics that highlight trending topics and identify experts within the organization. The platform integrates seamlessly with popular business applications such as SharePoint, ServiceNow, and Slack, ensuring that employees have access to critical information whenever and wherever needed. The company is headquartered in El Segundo, California.

Octiv

Series D in 2015
Octiv is a provider of a sales productivity platform designed to enhance the efficiency of sales and marketing teams by optimizing the creation, distribution, and tracking of sales assets. The platform integrates data from various back-office systems, including customer relationship management (CRM), configure-price-quote (CPQ), and enterprise resource planning (ERP) systems. By automating workflows and offering insights into buyer behavior, Octiv enables sales teams to streamline their processes and produce the necessary documents to facilitate deal closure effectively.

Flashpoint

Series A in 2015
Trusted by governments, global commercial companies, and educational institutions, Flashpoint helps organizations protect their most critical assets, infrastructure, and stakeholders from security risks such as cyber threats, ransomware, fraud, physical threats, and more. Leading security practitioners—including cyber threat intelligence (CTI), vulnerability management, DevSecOps and vendor risk management teams—rely on the Flashpoint Intelligence Platform to proactively identify and mitigate risk and stay ahead of the evolving threat landscape. To learn more about Flashpoint, visit https://www.flashpoint-intel.com/ or follow us on Twitter at @FlashpointIntel.

Custora

Series A in 2015
Custora is a leader in advanced customer analytics tailored for the retail sector. The company offers a Customer Intelligence Platform that equips marketing leaders with the insights needed to achieve immediate results while fostering long-term profitability. This platform creates a comprehensive view of each customer and employs predictive analytics to identify key customer segments and paths. Additionally, it provides actionable recommendations aimed at enhancing customer lifetime value, addressing the practical challenges faced by marketing professionals. By leveraging data science, Custora enables brands to better understand customer behavior and develop strategic marketing initiatives that enhance the relevance and effectiveness of their communications.

Partnerize

Series B in 2014
Partnerize is a leading provider of partnership automation solutions, offering a comprehensive platform designed to facilitate and optimize marketing partnerships. The platform incorporates advanced features such as discovery, recruitment, optimization, payment processing, brand safety, and fraud prevention, all aimed at enhancing transparency and scalability for marketers. By utilizing artificial intelligence, Partnerize enables clients to manage, analyze, and predict the outcomes of their partner marketing efforts, thereby fostering strong relationships and increasing customer acquisition. The company supports clients with a unique in-housing program, allowing them to take control of the entire partnership marketing lifecycle from a single interface. Headquartered in New York City, Partnerize also has offices in Australia, the United Kingdom, Japan, San Francisco, Philadelphia, and Wilkes-Barre.

Connectivity

Series A in 2014
Connectivity is a leading provider of customer intelligence solutions. It allows businesses of all sizes to identify their best customers, understand customer opinions and recognize their competition. The platform helps businesses identify customer segments, areas of concentration and future growth opportunities. In addition to its focus on direct business solutions, Connectivity offers a software platform through multiple channels, supporting a growing user base of tens of thousands of businesses.

Nomi

Series A in 2013
Nomi is an omni-channel marketing platform that assists retailers in enhancing customer engagement and optimizing the return on investment from their marketing and store operations. It effectively analyzes and measures the impact of various marketing initiatives by quantifying visitor traffic generated by campaigns and calculating the lifetime value of newly acquired customers. The platform evaluates store performance by determining how well retailers convert potential customers into actual buyers, identifies underperforming staff, and assesses the impact of training and management investments on customer behavior. Additionally, Nomi provides a comprehensive view of the customer conversion funnel, enabling retailers to anticipate the health of their stores and address operational issues before they affect profitability. Founded in September 2012 and based in New York, Nomi was established by Marc Ferrentino, Corey Capasso, Wesley Barrow, Peter Quintas, and Robert Balousek.

Kaleo Software

Seed Round in 2013
Kaleo Software, Inc. is a California-based company that provides an online platform facilitating connections among knowledge workers within organizations to extract, contribute, and share information. Founded in 2011, it offers an interactive knowledge network that addresses essential business questions by capturing and tagging information, thereby creating an organically growing knowledge base. The platform automates self-help by delivering concise answers to frequently asked questions, enhancing user engagement through the input of co-workers and subject matter experts. Additionally, Kaleo Software features robust analytics that highlight trending topics and identify experts within the organization. The platform integrates seamlessly with popular business applications such as SharePoint, ServiceNow, and Slack, ensuring that employees have access to critical information whenever and wherever needed. The company is headquartered in El Segundo, California.

Nomi

Seed Round in 2013
Nomi is an omni-channel marketing platform that assists retailers in enhancing customer engagement and optimizing the return on investment from their marketing and store operations. It effectively analyzes and measures the impact of various marketing initiatives by quantifying visitor traffic generated by campaigns and calculating the lifetime value of newly acquired customers. The platform evaluates store performance by determining how well retailers convert potential customers into actual buyers, identifies underperforming staff, and assesses the impact of training and management investments on customer behavior. Additionally, Nomi provides a comprehensive view of the customer conversion funnel, enabling retailers to anticipate the health of their stores and address operational issues before they affect profitability. Founded in September 2012 and based in New York, Nomi was established by Marc Ferrentino, Corey Capasso, Wesley Barrow, Peter Quintas, and Robert Balousek.

Partnerize

Series A in 2012
Partnerize is a leading provider of partnership automation solutions, offering a comprehensive platform designed to facilitate and optimize marketing partnerships. The platform incorporates advanced features such as discovery, recruitment, optimization, payment processing, brand safety, and fraud prevention, all aimed at enhancing transparency and scalability for marketers. By utilizing artificial intelligence, Partnerize enables clients to manage, analyze, and predict the outcomes of their partner marketing efforts, thereby fostering strong relationships and increasing customer acquisition. The company supports clients with a unique in-housing program, allowing them to take control of the entire partnership marketing lifecycle from a single interface. Headquartered in New York City, Partnerize also has offices in Australia, the United Kingdom, Japan, San Francisco, Philadelphia, and Wilkes-Barre.

Oggifinogi

Series A in 2010
Oggifinogi, Inc. specializes in advertising technology and video platforms, offering innovative player technology and comprehensive campaign analysis. The company focuses on delivering interactive advertisements through advanced rich media technology, enabling clients to enhance their advertising strategies and engage effectively with their audiences. Acquired by Collective in February 2011, Oggifinogi continues to develop solutions that optimize advertising performance and deliver measurable results for its clients.

Visto

Series A in 2007
Visto is a technology company focused on enhancing transparency, interoperability, and accountability in digital advertising. Its Visto Enterprise Advertising Hub serves as a vendor-agnostic platform that consolidates the entire ad tech stack into a single, user-friendly interface. This platform enables brands, media companies, and agencies to manage execution partners effectively, optimize advertising spend, measure performance, and leverage analytics to improve operational efficiencies and return on investment. Additionally, Visto's solutions facilitate the unification of the programmatic advertising ecosystem, allowing users to control audience reach and frequency while coordinating messaging across various media channels. Through its offerings, Visto aims to provide clarity and control in data-driven advertising.
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