Greycroft

Greycroft is a venture capital firm that specializes in technology start-ups, focusing primarily on the Internet and mobile sectors. With offices in New York and Los Angeles, Greycroft is strategically positioned to support entrepreneurs in these key business hubs. The firm utilizes a vast network of connections within the media and technology industries to help entrepreneurs increase visibility, establish strategic partnerships, and successfully bring their products to market. Since its inception, Greycroft has made over 200 investments totaling more than $1 billion, backing notable companies such as Acorns, App Annie, Bird, and Venmo. Additionally, Greycroft is committed to promoting diversity in the venture capital space, as evidenced by its adoption of the Diversity Term Sheet Rider.

Brentt Baltimore

Principal

Teddy Citrin

Principal and Board Partner

Stewart Easterby

Operating Partner

John Elton

Partner

Jon Goldman

Board Partner

Sharla Grass

Principal

Thabet Mahayni

Growth Investor

Alan Patricof

Chairman and Co-Founder

Dylan Pearce

Partner

Massimo Pennisi

Principal

Elaine Russell

Principal and Co-lead for Albertsons Fund

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Founding Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Will Szczerbiak

Partner

Mark Terbeek

Partner

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in Business Development

JOKR

Series D in 2023
JOKR is a global last-mile delivery platform focused on providing a fast, personalized, and sustainable shopping experience for essential grocery and convenience products. By utilizing a network of micro-fulfillment centers, JOKR enables customers to receive their orders within minutes or at a scheduled time, enhancing the overall shopping experience and saving valuable time. The company emphasizes sustainability by aiming to reduce food waste and promote responsible consumption. Operating primarily in the Brazilian market under the brand "DAKI," JOKR has established a presence in major cities such as Rio de Janeiro and São Paulo. The company has attracted significant investment from notable firms, achieving a valuation of 1.3 billion dollars as of February 2023, solidifying its status as a unicorn since December 2021.

Craft.co

Series B in 2023
Craft is on a mission to create a more resilient global supply chain by creating the leading supplier intelligence platform that helps supply chain and procurement professionals discover, evaluate, and monitor suppliers. Our clients include Fortune 100 companies, government entities, and top military agencies.

Fastbreak.ai

Seed Round in 2023
Fastbreak.ai is a software as a service (SaaS) platform that specializes in sports scheduling for leagues and organizations. The platform is designed to simplify the schedule creation process, providing users with intuitive interfaces and advanced optimization algorithms. By incorporating interactive scheduling tools, Fastbreak.ai helps clients streamline their operations, ensuring efficient management of both their business activities and athlete needs. The solution aims to enhance the overall experience for organizations involved in sports management.

Credit Key

Venture Round in 2022
Credit Key is a Los Angeles-based company founded in 2016 that specializes in a business-to-business credit and payments platform. It provides a patented pay-over-time financing solution specifically designed for B2B e-commerce merchants. The platform enables these merchants to offer an instant buy now, pay later option directly at the checkout, streamlining the purchasing process for customers. Credit Key's proprietary system facilitates quick financing approvals and assumes the credit risk along with loan servicing. This innovative approach allows merchants to enhance their sales, revenue, and conversion rates by providing flexible financing options at the point of sale.

Reposite

Series A in 2022
Nowaday is a travel agency specializing in providing restored classic car travel services, catering to both travelers and government officials. The agency focuses on offering unique travel experiences that combine nostalgia with luxury. In addition, the company leverages a workspace platform designed for the travel and event planning industry, which enables users to manage relationships, track proposals, and discover new suppliers. This platform aims to streamline various aspects of the workflow, enhance productivity, and support business growth within the travel sector.

Crafty

Series A in 2022
Crafty, LLC is a Chicago-based company that specializes in providing snacks, beverages, and event programs for workplaces. The company offers a diverse range of products, including beer, wine, spirits, coffee, tea, perishables, and pantry supplies. Crafty focuses on enhancing workplace experiences through services related to kitchen and pantry management, catering, lunch, and hosting events like happy hours. Catering to over 260 offices and supporting 300,000 employees each month, Crafty streamlines food, beverage, and supply management for in-office, remote, and hybrid teams worldwide. By partnering with global brands, Crafty aims to improve productivity and workplace satisfaction.

Betterfly

Series C in 2022
Betterfly is a purpose-driven wellbeing and insurance platform based in Santiago, Chile, founded in 2018. The company focuses on enhancing the health and wellbeing of employees while fostering positive community impacts. Its innovative platform allows organizations to reward employees for maintaining healthy habits by offering life insurance coverage that increases over time. Additionally, every healthy activity is converted into a charitable donation sponsored by the company. This model not only supports employee wellbeing but also integrates corporate wellness and social responsibility into business operations, allowing companies to contribute actively to their communities.

Swiftline

Series A in 2021
Swiftline is a developer of data-driven software tools aimed at supporting e-commerce sellers through integrated, science-backed solutions. The company provides a comprehensive suite of applications that facilitate automated optimization strategies, business-building services, and access to growth capital. By partnering with leading platforms, Swiftline enhances the financial health of e-commerce businesses and assists them in addressing the unique challenges of the online marketplace and direct-to-consumer ecosystems. This approach empowers sellers to advance their operations and achieve sustainable growth.

Involve.ai

Series A in 2021
Involve is a customer intelligence platform that uses artificial intelligence to help businesses accelerate growth from existing data. It organizes all customer data and interactions in a single dashboard to quickly predict customer health, stop customers from leaving, and expand them to increase revenue.

JOKR

Series A in 2021
JOKR is a global last-mile delivery platform focused on providing a fast, personalized, and sustainable shopping experience for essential grocery and convenience products. By utilizing a network of micro-fulfillment centers, JOKR enables customers to receive their orders within minutes or at a scheduled time, enhancing the overall shopping experience and saving valuable time. The company emphasizes sustainability by aiming to reduce food waste and promote responsible consumption. Operating primarily in the Brazilian market under the brand "DAKI," JOKR has established a presence in major cities such as Rio de Janeiro and São Paulo. The company has attracted significant investment from notable firms, achieving a valuation of 1.3 billion dollars as of February 2023, solidifying its status as a unicorn since December 2021.

Boost

Series B in 2021
Boost Insurance empowers any company to engage with their customers and increase sales by offering insurance through their own digital experience. Licensed to develop and distribute P&C insurance products in all 50 states, Boost provides insurance infrastructure-as-a-service that packages the necessary compliance, operational, capital, and technological components of an insurance program into a turnkey white-labeled solution, accessible via a simple API integration. Businesses that choose Boost can reduce the cost and complexity of building and managing their insurance function, and quickly begin engaging their customers with valuable insurance products.

Velocity

Seed Round in 2020
Velocity operates an AI-first runtime observability platform designed to enhance incident resolution through actionable and precise insights. It provides a business and product development platform that enables developers to create on-demand, isolated production-like environments. The company's offerings aim to boost feature-to-market speed and streamline product delivery, allowing clients to operate with greater efficiency and productivity. By focusing on speed and effectiveness, Velocity helps organizations enhance their development processes and improve overall operational performance.

Credit Key

Series A in 2020
Credit Key is a Los Angeles-based company founded in 2016 that specializes in a business-to-business credit and payments platform. It provides a patented pay-over-time financing solution specifically designed for B2B e-commerce merchants. The platform enables these merchants to offer an instant buy now, pay later option directly at the checkout, streamlining the purchasing process for customers. Credit Key's proprietary system facilitates quick financing approvals and assumes the credit risk along with loan servicing. This innovative approach allows merchants to enhance their sales, revenue, and conversion rates by providing flexible financing options at the point of sale.

Craft.co

Series A in 2020
Craft is on a mission to create a more resilient global supply chain by creating the leading supplier intelligence platform that helps supply chain and procurement professionals discover, evaluate, and monitor suppliers. Our clients include Fortune 100 companies, government entities, and top military agencies.

Boost

Series A in 2020
Boost Insurance empowers any company to engage with their customers and increase sales by offering insurance through their own digital experience. Licensed to develop and distribute P&C insurance products in all 50 states, Boost provides insurance infrastructure-as-a-service that packages the necessary compliance, operational, capital, and technological components of an insurance program into a turnkey white-labeled solution, accessible via a simple API integration. Businesses that choose Boost can reduce the cost and complexity of building and managing their insurance function, and quickly begin engaging their customers with valuable insurance products.

Reposite

Seed Round in 2019
Nowaday is a travel agency specializing in providing restored classic car travel services, catering to both travelers and government officials. The agency focuses on offering unique travel experiences that combine nostalgia with luxury. In addition, the company leverages a workspace platform designed for the travel and event planning industry, which enables users to manage relationships, track proposals, and discover new suppliers. This platform aims to streamline various aspects of the workflow, enhance productivity, and support business growth within the travel sector.

Heretto

Seed Round in 2019
Heretto is an AI-powered content operations platform that focuses on enhancing customer experiences for companies. It offers a Component Content Management System that facilitates collaboration and dynamic publishing, enabling organizations to transform their content into flexible and manageable data. This structured content approach allows clients to leverage information across various departments, including documentation, customer support, marketing, human resources, and regulatory compliance. By streamlining content creation, management, and distribution, Heretto helps businesses improve their operational efficiency and resolve product issues more effectively.

Bambee

Series A in 2019
Bambee, Inc. is a technology company based in Santa Monica, California, founded in 2016. It provides a platform that enables small and medium-sized businesses to access affordable human resource management services. Bambee allows clients to hire an HR manager starting at $99 per month, assisting them in crafting HR policies and ensuring compliance with regulations. The platform includes features such as HR Autopilot, Guided Payroll, and a suite of powerful HR tools designed to help businesses maintain compliance and enhance performance management. Additionally, Bambee serves a diverse range of industries, including food and beverage, retail, healthcare, technology, education, and manufacturing, among others. By offering these services, Bambee aims to empower businesses to operate efficiently and effectively, akin to Fortune 500 companies.

Involve.ai

Seed Round in 2018
Involve is a customer intelligence platform that uses artificial intelligence to help businesses accelerate growth from existing data. It organizes all customer data and interactions in a single dashboard to quickly predict customer health, stop customers from leaving, and expand them to increase revenue.

Credit Key

Seed Round in 2018
Credit Key is a Los Angeles-based company founded in 2016 that specializes in a business-to-business credit and payments platform. It provides a patented pay-over-time financing solution specifically designed for B2B e-commerce merchants. The platform enables these merchants to offer an instant buy now, pay later option directly at the checkout, streamlining the purchasing process for customers. Credit Key's proprietary system facilitates quick financing approvals and assumes the credit risk along with loan servicing. This innovative approach allows merchants to enhance their sales, revenue, and conversion rates by providing flexible financing options at the point of sale.

Resonate

Series C in 2017
Resonate operates a database platform that enhances consumer intelligence for brands and agencies through a deep analysis of audience characteristics. By focusing on motivations-based targeting, Resonate enables political campaigns, advocacy groups, and major consumer brands to create effective online advertising campaigns. The platform goes beyond traditional demographic targeting by uncovering unidentifiable values such as patriotism, environmentalism, and luxury preferences. This comprehensive understanding of behavioral, attitudinal, lifestyle, and life-stage data allows clients to better engage with their customers and tailor their marketing strategies effectively.

Boost

Seed Round in 2017
Boost Insurance empowers any company to engage with their customers and increase sales by offering insurance through their own digital experience. Licensed to develop and distribute P&C insurance products in all 50 states, Boost provides insurance infrastructure-as-a-service that packages the necessary compliance, operational, capital, and technological components of an insurance program into a turnkey white-labeled solution, accessible via a simple API integration. Businesses that choose Boost can reduce the cost and complexity of building and managing their insurance function, and quickly begin engaging their customers with valuable insurance products.

WorkFusion

Series D in 2017
WorkFusion, Inc. specializes in developing an intelligent automation cloud platform aimed at enhancing operational efficiency for various industries, including banking, insurance, and healthcare. The company offers a range of products, including robotic process automation (RPA) tools, smart process automation solutions, chatbots for service automation, and workforce orchestration through SmartCrowd. Additionally, WorkFusion provides intelligent automation solutions for anti-money laundering and document processing. Founded in 2010 and headquartered in New York City, WorkFusion has expanded its operations globally with offices in locations such as Bengaluru, Tokyo, Wanchai, London, Minsk, Munich, and Singapore. The company's mission is to facilitate a transition to more meaningful work by leveraging artificial intelligence technology and advanced analytics to automate diverse business processes, thereby improving productivity and service delivery.

Teem by iOFFICE

Series B in 2016
Teem is a cloud-based software and analytics platform for meeting management and analysis that helps companies maximize their workspace and enable their employees to work more efficiently. The platform provides employee-focused meeting tools and activity-driven insights, including eye-catching conference room displays, streamlined visitor management and detailed space use analytics that drive better decisions on space and facilities utilization for thousands of the most progressive companies in the world such as Airbnb, Twitter, Pinterest, Rakutan, Solar City, Palintir, Buzzfeed, and Disney. To date, the Salt Lake City-based startup has raised $8 million in capital from Google Ventures, Greycroft Partners, Zetta Venture Partners, Origin Ventures, Kickstart Seed Fund, Peak Ventures, Marc Benioff, Dave Elkington and Josh James, among others. The EventBoard display software is available on Apple iPad™ 2 or newer and easily integrates with many existing calendar systems, including Google Apps, Microsoft Exchange, and Office 365. For more information on Teem, visit teem.com.

Bambee

Seed Round in 2016
Bambee, Inc. is a technology company based in Santa Monica, California, founded in 2016. It provides a platform that enables small and medium-sized businesses to access affordable human resource management services. Bambee allows clients to hire an HR manager starting at $99 per month, assisting them in crafting HR policies and ensuring compliance with regulations. The platform includes features such as HR Autopilot, Guided Payroll, and a suite of powerful HR tools designed to help businesses maintain compliance and enhance performance management. Additionally, Bambee serves a diverse range of industries, including food and beverage, retail, healthcare, technology, education, and manufacturing, among others. By offering these services, Bambee aims to empower businesses to operate efficiently and effectively, akin to Fortune 500 companies.

Managed by Q

Series B in 2016
Managed by Q Inc. operates a workplace management platform that facilitates the efficient operation of offices. The company provides a comprehensive suite of services, including cleaning, maintenance, IT support, and security, alongside workplace staffing and project management services. Its technology platform connects businesses to essential services for managing their workspaces, enabling tasks such as cleaning schedules, supply replenishment, and maintenance through an intuitive application. Founded in 2013 and based in New York, the company also emphasizes economic empowerment by creating jobs for its operators and supporting small businesses. As a subsidiary of Eden Technologies, Inc., Managed by Q is active in major cities including New York, Los Angeles, Chicago, and San Francisco, aiming to redefine office management and enhance workplace productivity.

WorkFusion

Series C in 2015
WorkFusion, Inc. specializes in developing an intelligent automation cloud platform aimed at enhancing operational efficiency for various industries, including banking, insurance, and healthcare. The company offers a range of products, including robotic process automation (RPA) tools, smart process automation solutions, chatbots for service automation, and workforce orchestration through SmartCrowd. Additionally, WorkFusion provides intelligent automation solutions for anti-money laundering and document processing. Founded in 2010 and headquartered in New York City, WorkFusion has expanded its operations globally with offices in locations such as Bengaluru, Tokyo, Wanchai, London, Minsk, Munich, and Singapore. The company's mission is to facilitate a transition to more meaningful work by leveraging artificial intelligence technology and advanced analytics to automate diverse business processes, thereby improving productivity and service delivery.

Teem by iOFFICE

Series A in 2015
Teem is a cloud-based software and analytics platform for meeting management and analysis that helps companies maximize their workspace and enable their employees to work more efficiently. The platform provides employee-focused meeting tools and activity-driven insights, including eye-catching conference room displays, streamlined visitor management and detailed space use analytics that drive better decisions on space and facilities utilization for thousands of the most progressive companies in the world such as Airbnb, Twitter, Pinterest, Rakutan, Solar City, Palintir, Buzzfeed, and Disney. To date, the Salt Lake City-based startup has raised $8 million in capital from Google Ventures, Greycroft Partners, Zetta Venture Partners, Origin Ventures, Kickstart Seed Fund, Peak Ventures, Marc Benioff, Dave Elkington and Josh James, among others. The EventBoard display software is available on Apple iPad™ 2 or newer and easily integrates with many existing calendar systems, including Google Apps, Microsoft Exchange, and Office 365. For more information on Teem, visit teem.com.

tuul

Seed Round in 2014
tuul offers businesses with SaaS-based solutions that focus on workflow communication. It provides a mobile automation platform that enables businesses to chat and communicate with their customers, team members, and partners. And it also facilitates solutions to set appointments, sign documents, and manage other business processes. tuul was founded in March 2014 and is based in Santa Cruz, California. It was founded by Toby Corey and Wayne Tsuchitani.

WorkFusion

Series B in 2014
WorkFusion, Inc. specializes in developing an intelligent automation cloud platform aimed at enhancing operational efficiency for various industries, including banking, insurance, and healthcare. The company offers a range of products, including robotic process automation (RPA) tools, smart process automation solutions, chatbots for service automation, and workforce orchestration through SmartCrowd. Additionally, WorkFusion provides intelligent automation solutions for anti-money laundering and document processing. Founded in 2010 and headquartered in New York City, WorkFusion has expanded its operations globally with offices in locations such as Bengaluru, Tokyo, Wanchai, London, Minsk, Munich, and Singapore. The company's mission is to facilitate a transition to more meaningful work by leveraging artificial intelligence technology and advanced analytics to automate diverse business processes, thereby improving productivity and service delivery.

WorkFusion

Series A in 2013
WorkFusion, Inc. specializes in developing an intelligent automation cloud platform aimed at enhancing operational efficiency for various industries, including banking, insurance, and healthcare. The company offers a range of products, including robotic process automation (RPA) tools, smart process automation solutions, chatbots for service automation, and workforce orchestration through SmartCrowd. Additionally, WorkFusion provides intelligent automation solutions for anti-money laundering and document processing. Founded in 2010 and headquartered in New York City, WorkFusion has expanded its operations globally with offices in locations such as Bengaluru, Tokyo, Wanchai, London, Minsk, Munich, and Singapore. The company's mission is to facilitate a transition to more meaningful work by leveraging artificial intelligence technology and advanced analytics to automate diverse business processes, thereby improving productivity and service delivery.

Merchantry

Series B in 2013
Merchantry specializes in enabling online marketplaces by offering a cloud-based technology infrastructure and a comprehensive merchant network. The company focuses on automation and integration services that facilitate real-time exchange of product and order information among suppliers, merchants, and marketplaces. By providing multichannel solutions, Merchantry addresses diverse e-commerce scenarios, helping retailers and media organizations enhance their online commerce capabilities. Its merchant services streamline operations, automate channel management tasks, and empower merchants to establish their own e-commerce platforms effectively.

Resonate

Series B in 2012
Resonate operates a database platform that enhances consumer intelligence for brands and agencies through a deep analysis of audience characteristics. By focusing on motivations-based targeting, Resonate enables political campaigns, advocacy groups, and major consumer brands to create effective online advertising campaigns. The platform goes beyond traditional demographic targeting by uncovering unidentifiable values such as patriotism, environmentalism, and luxury preferences. This comprehensive understanding of behavioral, attitudinal, lifestyle, and life-stage data allows clients to better engage with their customers and tailor their marketing strategies effectively.

WorkFusion

Seed Round in 2011
WorkFusion, Inc. specializes in developing an intelligent automation cloud platform aimed at enhancing operational efficiency for various industries, including banking, insurance, and healthcare. The company offers a range of products, including robotic process automation (RPA) tools, smart process automation solutions, chatbots for service automation, and workforce orchestration through SmartCrowd. Additionally, WorkFusion provides intelligent automation solutions for anti-money laundering and document processing. Founded in 2010 and headquartered in New York City, WorkFusion has expanded its operations globally with offices in locations such as Bengaluru, Tokyo, Wanchai, London, Minsk, Munich, and Singapore. The company's mission is to facilitate a transition to more meaningful work by leveraging artificial intelligence technology and advanced analytics to automate diverse business processes, thereby improving productivity and service delivery.

Merchantry

Series A in 2010
Merchantry specializes in enabling online marketplaces by offering a cloud-based technology infrastructure and a comprehensive merchant network. The company focuses on automation and integration services that facilitate real-time exchange of product and order information among suppliers, merchants, and marketplaces. By providing multichannel solutions, Merchantry addresses diverse e-commerce scenarios, helping retailers and media organizations enhance their online commerce capabilities. Its merchant services streamline operations, automate channel management tasks, and empower merchants to establish their own e-commerce platforms effectively.

Resonate

Series A in 2010
Resonate operates a database platform that enhances consumer intelligence for brands and agencies through a deep analysis of audience characteristics. By focusing on motivations-based targeting, Resonate enables political campaigns, advocacy groups, and major consumer brands to create effective online advertising campaigns. The platform goes beyond traditional demographic targeting by uncovering unidentifiable values such as patriotism, environmentalism, and luxury preferences. This comprehensive understanding of behavioral, attitudinal, lifestyle, and life-stage data allows clients to better engage with their customers and tailor their marketing strategies effectively.

Ladies Who Launch

Venture Round in 2008
The resource and community for women in business.
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