Greycroft

Greycroft is a venture capital firm that specializes in technology start-ups, focusing primarily on the Internet and mobile sectors. With offices in New York and Los Angeles, Greycroft is strategically positioned to support entrepreneurs in these key business hubs. The firm utilizes a vast network of connections within the media and technology industries to help entrepreneurs increase visibility, establish strategic partnerships, and successfully bring their products to market. Since its inception, Greycroft has made over 200 investments totaling more than $1 billion, backing notable companies such as Acorns, App Annie, Bird, and Venmo. Additionally, Greycroft is committed to promoting diversity in the venture capital space, as evidenced by its adoption of the Diversity Term Sheet Rider.

Brentt Baltimore

Principal

Teddy Citrin

Principal and Board Partner

Stewart Easterby

Operating Partner

John Elton

Partner

Jon Goldman

Board Partner

Sharla Grass

Principal

Thabet Mahayni

Growth Investor

Alan Patricof

Chairman and Co-Founder

Dylan Pearce

Partner

Massimo Pennisi

Principal

Elaine Russell

Principal and Co-lead for Albertsons Fund

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Founding Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Will Szczerbiak

Partner

Mark Terbeek

Partner

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in Art

Stability AI

Venture Round in 2024
Stability AI is an artificial intelligence startup focused on creating open AI tools for visual art and various media types, including images, video, 3D, and audio. The company specializes in developing AI models that convert text inputs into images and other media formats, leveraging collective intelligence and advanced technology. Stability AI also aims to address enterprise-level needs and promotes collaboration within a global community of experts and partners, fostering the development of innovative AI solutions. By prioritizing open models, the company supports a diverse range of applications and encourages participation in the evolution of artificial intelligence.

Mighty Jaxx

Series A in 2022
Mighty Jaxx is an integrated future culture platform that specializes in designing and producing digital and physical collectibles. The company collaborates with renowned artists and global brands, including Netflix, Formula 1, and Hasbro, to create high-quality collectible art figures and toys. Through these partnerships, Mighty Jaxx delivers a diverse range of innovative products, shipping millions of collectibles annually to over 80 countries. The company's focus on exceptional artistry and collaboration positions it as a leader in the collectibles market, appealing to collectors seeking unique and exciting designs.

Rarify

Series A in 2022
Rarify is currently working on making a service where minting and selling digital assets can become a non-hassle for industries such as music, gaming, applications and entertainment.

Danvas

Seed Round in 2021
Danvas is a developer of a digital art platform that leverages Internet of Things technology to enhance the visibility of digital artists. The platform facilitates collaborations with leading galleries, auction houses, and fellow artists, thereby broadening the audience for digital art. Danvas provides a digital art management system and features a patent-pending micro-LED display designed for optimal aesthetics. Additionally, the company utilizes a custom algorithm that ensures high-quality rendering for various forms of art and video, including generative works. To further support collectors and artists, Danvas offers a mobile app that allows users to easily showcase and interact with their art collections on personal devices.

Rarify

Seed Round in 2021
Rarify is currently working on making a service where minting and selling digital assets can become a non-hassle for industries such as music, gaming, applications and entertainment.

Mighty Jaxx

Seed Round in 2020
Mighty Jaxx is an integrated future culture platform that specializes in designing and producing digital and physical collectibles. The company collaborates with renowned artists and global brands, including Netflix, Formula 1, and Hasbro, to create high-quality collectible art figures and toys. Through these partnerships, Mighty Jaxx delivers a diverse range of innovative products, shipping millions of collectibles annually to over 80 countries. The company's focus on exceptional artistry and collaboration positions it as a leader in the collectibles market, appealing to collectors seeking unique and exciting designs.

The RealReal

Series H in 2019
The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.

The RealReal

Series G in 2018
The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.

Everything But The House

Series C in 2016
EBTH, Inc. operates as an online estate sales platform that connects buyers with a diverse range of unique items from luxury estates and consignors. Founded in 2008 and based in Blue Ash, Ohio, the company specializes in selling antiques, art, jewelry, furniture, and collectibles, all presented with professional photography and detailed descriptions to ensure authenticity. EBTH aims to provide a transparent and seamless experience for families and individuals looking to sell their collections, while offering consumers access to one-of-a-kind discoveries. The platform features a wide selection of products, including mid-century furniture, vintage bags, electronics, and homeware, and also caters to customers via a mobile application. With a commitment to exceeding client expectations, EBTH facilitates the sale of over 30,000 items each month, reflecting its mission to uncover valuable pieces from within households.

The RealReal

Series E in 2016
The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.

Everything But The House

Series B in 2015
EBTH, Inc. operates as an online estate sales platform that connects buyers with a diverse range of unique items from luxury estates and consignors. Founded in 2008 and based in Blue Ash, Ohio, the company specializes in selling antiques, art, jewelry, furniture, and collectibles, all presented with professional photography and detailed descriptions to ensure authenticity. EBTH aims to provide a transparent and seamless experience for families and individuals looking to sell their collections, while offering consumers access to one-of-a-kind discoveries. The platform features a wide selection of products, including mid-century furniture, vintage bags, electronics, and homeware, and also caters to customers via a mobile application. With a commitment to exceeding client expectations, EBTH facilitates the sale of over 30,000 items each month, reflecting its mission to uncover valuable pieces from within households.

Blitsy

Series A in 2015
Blitsy, Inc. is an online retailer specializing in arts and crafts, founded in 2011 and based in Chicago, Illinois. The company offers a comprehensive platform where creative individuals can shop for craft supplies and tools, as well as access instructional videos for various DIY projects. Blitsy focuses on providing a curated shopping experience through limited-time sale events, enhancing the value and inspiration for its customers. As of November 2017, Blitsy operates as a subsidiary of Nicole Crafts LLC, further solidifying its presence in the arts and crafts market.

The RealReal

Series D in 2015
The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.

Everything But The House

Series A in 2014
EBTH, Inc. operates as an online estate sales platform that connects buyers with a diverse range of unique items from luxury estates and consignors. Founded in 2008 and based in Blue Ash, Ohio, the company specializes in selling antiques, art, jewelry, furniture, and collectibles, all presented with professional photography and detailed descriptions to ensure authenticity. EBTH aims to provide a transparent and seamless experience for families and individuals looking to sell their collections, while offering consumers access to one-of-a-kind discoveries. The platform features a wide selection of products, including mid-century furniture, vintage bags, electronics, and homeware, and also caters to customers via a mobile application. With a commitment to exceeding client expectations, EBTH facilitates the sale of over 30,000 items each month, reflecting its mission to uncover valuable pieces from within households.

Seedling

Venture Round in 2014
Seedling imagines the future of play and brings it to life by uniting modern, scalable technologies and classic materials. Itsr products enable kids 2 to 12 to seamlessly move between the digital and physical worlds they play in, creating a new category of products called reimagined play.

MakersKit

Seed Round in 2014
MakersKit delivers creativity to your door every month with a box full of creative projects and ideas inspired by the best of Pinterest and Youtube. It is a brand for all "DoItYourself" things.

The RealReal

Series C in 2014
The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.

Seedling

Venture Round in 2013
Seedling imagines the future of play and brings it to life by uniting modern, scalable technologies and classic materials. Itsr products enable kids 2 to 12 to seamlessly move between the digital and physical worlds they play in, creating a new category of products called reimagined play.

Seedling

Seed Round in 2013
Seedling imagines the future of play and brings it to life by uniting modern, scalable technologies and classic materials. Itsr products enable kids 2 to 12 to seamlessly move between the digital and physical worlds they play in, creating a new category of products called reimagined play.

The RealReal

Series B in 2013
The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.

Saatchi Art

Series B in 2013
Saatchi Art is an online art gallery and social marketplace dedicated to connecting individuals with art and artists. Established in Los Angeles in 2010, it continues the legacy of the Saatchi Gallery by promoting contemporary artists and making art accessible to a broad audience. The platform features a diverse selection of original paintings, drawings, sculptures, and photography at various price points, allowing artists from around the globe to showcase and sell their work in a carefully curated environment. In 2014, the company rebranded from Saatchi Online to Saatchi Art to more clearly reflect its mission and offerings.

The RealReal

Series A in 2012
The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.
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