Greycroft

Greycroft is a venture capital firm established in 2006, headquartered in New York, with an additional office in Los Angeles. The firm focuses on early-stage investments in technology startups, primarily in the internet and mobile markets. Greycroft leverages its extensive network in media and technology to provide entrepreneurs with visibility, strategic relationships, and market access to build successful businesses. With over $1 billion in assets under management, Greycroft has invested in over 200 companies, including notable successes like Venmo, Acorns, and Bird. The firm is committed to diversity, having adopted the Diversity Term Sheet Rider.

William Agathis

Investor

Adam Boutin

Partner

Nick Crance

Principal

Conor Deveney

Principal

John Elton

Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Investor

Jen Hilibrand

Investor

Armin Kohan

Investor

Alan Patricof

Chairman and Co-Founder

Massimo Pennisi

Principal

Carley Phillips

Principal

Elaine Russell

Operating Partner

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Co-Founder and Managing Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Principal

Marcie Vu

General Partner

Past deals in Art

Stability AI

Venture Round in 2024
Stability AI is a startup specializing in artificial intelligence-driven visual art. It designs and develops open AI tools, focusing on creating open models for various media types such as images, videos, 3D, and audio. The company fosters a global community of experts and partners, promoting collaboration in AI tool development.

Mighty Jaxx

Series A in 2022
Mighty Jaxx is an award-winning integrated future culture platform specializing in the design and production of digital and phygital collectibles. The company collaborates with renowned artists and global brands, including Netflix, Formula 1, Hasbro, Toei Animation, Cartoon Network, Nickelodeon, Warner Brothers, and Adidas, to create unique art figures and collectibles. Mighty Jaxx ships millions of these products to over 80 countries each year, providing collectors with a diverse and exciting range of toys and designs. Through its innovative approach, the company has established itself as a leader in the collectibles market, merging art and commerce in a way that resonates with modern consumers.

Rarify

Series A in 2022
Rarify is currently working on making a service where minting and selling digital assets can become a non-hassle for industries such as music, gaming, applications and entertainment.

Danvas

Seed Round in 2021
Danvas is a developer of an Internet of Things-powered digital art platform aimed at enhancing the visibility of digital artists by facilitating collaborations with leading galleries and auction houses. The company provides a comprehensive digital art management system, featuring a patent-pending micro-LED display characterized by an iconic design. Its custom algorithm optimizes various forms of art and video, including generative art, ensuring high-quality rendering. Additionally, Danvas offers a mobile application that allows collectors and artists to effortlessly showcase their collections on personal devices, bridging the gap between digital art and its audience.

Rarify

Seed Round in 2021
Rarify is currently working on making a service where minting and selling digital assets can become a non-hassle for industries such as music, gaming, applications and entertainment.

Mighty Jaxx

Seed Round in 2020
Mighty Jaxx is an award-winning integrated future culture platform specializing in the design and production of digital and phygital collectibles. The company collaborates with renowned artists and global brands, including Netflix, Formula 1, Hasbro, Toei Animation, Cartoon Network, Nickelodeon, Warner Brothers, and Adidas, to create unique art figures and collectibles. Mighty Jaxx ships millions of these products to over 80 countries each year, providing collectors with a diverse and exciting range of toys and designs. Through its innovative approach, the company has established itself as a leader in the collectibles market, merging art and commerce in a way that resonates with modern consumers.

The RealReal

Series H in 2019
The RealReal, Inc. is the largest online marketplace for authenticated resale luxury goods, headquartered in San Francisco, California. Founded in 2011, the company operates a full-service consignment platform that includes various product categories such as women's, men's, and kids' fashion, fine jewelry, watches, art, and home goods. With over 37 million members, The RealReal has sold nearly 40 million items through a rigorous authentication process managed by a team of skilled experts, including gemologists and horologists. The company emphasizes sustainability by promoting the circular economy, giving new life to luxury items from thousands of brands. It offers a range of services to make selling easy for consignors, including virtual appointments, in-home pickups, and direct shipping. The RealReal generates revenue through consignment and first-party sales, leveraging advanced technology to authenticate items and optimize pricing, which allows it to maintain higher take rates compared to competitors.

The RealReal

Series G in 2018
The RealReal, Inc. is the largest online marketplace for authenticated resale luxury goods, headquartered in San Francisco, California. Founded in 2011, the company operates a full-service consignment platform that includes various product categories such as women's, men's, and kids' fashion, fine jewelry, watches, art, and home goods. With over 37 million members, The RealReal has sold nearly 40 million items through a rigorous authentication process managed by a team of skilled experts, including gemologists and horologists. The company emphasizes sustainability by promoting the circular economy, giving new life to luxury items from thousands of brands. It offers a range of services to make selling easy for consignors, including virtual appointments, in-home pickups, and direct shipping. The RealReal generates revenue through consignment and first-party sales, leveraging advanced technology to authenticate items and optimize pricing, which allows it to maintain higher take rates compared to competitors.

Everything But The House

Series C in 2016
Everything But The House is an online marketplace that specializes in curated estate sales, connecting buyers to a diverse range of unique and valuable items. Founded in 2008 in Blue Ash, Ohio, the company offers a wide array of products, including antiques, art, jewelry, furniture, collectibles, and everyday household items. By providing professional photography and detailed descriptions, Everything But The House ensures that buyers can discover and purchase one-of-a-kind pieces with confidence. The platform supports both buyers and sellers, enabling families and individuals to sell their collections seamlessly. With a commitment to exceptional service and innovative technology, the company has established itself as a leader in the estate sales industry, selling over 30,000 items each month. Everything But The House continues to operate under the belief that there is always a unique treasure waiting to be found in every home.

The RealReal

Series E in 2016
The RealReal, Inc. is the largest online marketplace for authenticated resale luxury goods, headquartered in San Francisco, California. Founded in 2011, the company operates a full-service consignment platform that includes various product categories such as women's, men's, and kids' fashion, fine jewelry, watches, art, and home goods. With over 37 million members, The RealReal has sold nearly 40 million items through a rigorous authentication process managed by a team of skilled experts, including gemologists and horologists. The company emphasizes sustainability by promoting the circular economy, giving new life to luxury items from thousands of brands. It offers a range of services to make selling easy for consignors, including virtual appointments, in-home pickups, and direct shipping. The RealReal generates revenue through consignment and first-party sales, leveraging advanced technology to authenticate items and optimize pricing, which allows it to maintain higher take rates compared to competitors.

Blitsy

Series B in 2016
Blitsy, Inc., founded in 2011 and headquartered in Chicago, Illinois, is an online retailer specializing in arts and crafts supplies. The company provides a comprehensive shopping platform that offers a wide selection of craft supplies, tools, and instructional videos for various DIY projects. Blitsy aims to enhance the online shopping experience for creative individuals by offering curated, limited-time sale events that feature unique products and competitive prices. Additionally, the company supports craft suppliers with digital promotion services, helping them reach a broader audience in the arts and crafts market. As of 2017, Blitsy operates as a subsidiary of Nicole Crafts LLC.

Everything But The House

Series B in 2015
Everything But The House is an online marketplace that specializes in curated estate sales, connecting buyers to a diverse range of unique and valuable items. Founded in 2008 in Blue Ash, Ohio, the company offers a wide array of products, including antiques, art, jewelry, furniture, collectibles, and everyday household items. By providing professional photography and detailed descriptions, Everything But The House ensures that buyers can discover and purchase one-of-a-kind pieces with confidence. The platform supports both buyers and sellers, enabling families and individuals to sell their collections seamlessly. With a commitment to exceptional service and innovative technology, the company has established itself as a leader in the estate sales industry, selling over 30,000 items each month. Everything But The House continues to operate under the belief that there is always a unique treasure waiting to be found in every home.

Blitsy

Series A in 2015
Blitsy, Inc., founded in 2011 and headquartered in Chicago, Illinois, is an online retailer specializing in arts and crafts supplies. The company provides a comprehensive shopping platform that offers a wide selection of craft supplies, tools, and instructional videos for various DIY projects. Blitsy aims to enhance the online shopping experience for creative individuals by offering curated, limited-time sale events that feature unique products and competitive prices. Additionally, the company supports craft suppliers with digital promotion services, helping them reach a broader audience in the arts and crafts market. As of 2017, Blitsy operates as a subsidiary of Nicole Crafts LLC.

The RealReal

Series D in 2015
The RealReal, Inc. is the largest online marketplace for authenticated resale luxury goods, headquartered in San Francisco, California. Founded in 2011, the company operates a full-service consignment platform that includes various product categories such as women's, men's, and kids' fashion, fine jewelry, watches, art, and home goods. With over 37 million members, The RealReal has sold nearly 40 million items through a rigorous authentication process managed by a team of skilled experts, including gemologists and horologists. The company emphasizes sustainability by promoting the circular economy, giving new life to luxury items from thousands of brands. It offers a range of services to make selling easy for consignors, including virtual appointments, in-home pickups, and direct shipping. The RealReal generates revenue through consignment and first-party sales, leveraging advanced technology to authenticate items and optimize pricing, which allows it to maintain higher take rates compared to competitors.

Everything But The House

Series A in 2014
Everything But The House is an online marketplace that specializes in curated estate sales, connecting buyers to a diverse range of unique and valuable items. Founded in 2008 in Blue Ash, Ohio, the company offers a wide array of products, including antiques, art, jewelry, furniture, collectibles, and everyday household items. By providing professional photography and detailed descriptions, Everything But The House ensures that buyers can discover and purchase one-of-a-kind pieces with confidence. The platform supports both buyers and sellers, enabling families and individuals to sell their collections seamlessly. With a commitment to exceptional service and innovative technology, the company has established itself as a leader in the estate sales industry, selling over 30,000 items each month. Everything But The House continues to operate under the belief that there is always a unique treasure waiting to be found in every home.

The RealReal

Series C in 2014
The RealReal, Inc. is the largest online marketplace for authenticated resale luxury goods, headquartered in San Francisco, California. Founded in 2011, the company operates a full-service consignment platform that includes various product categories such as women's, men's, and kids' fashion, fine jewelry, watches, art, and home goods. With over 37 million members, The RealReal has sold nearly 40 million items through a rigorous authentication process managed by a team of skilled experts, including gemologists and horologists. The company emphasizes sustainability by promoting the circular economy, giving new life to luxury items from thousands of brands. It offers a range of services to make selling easy for consignors, including virtual appointments, in-home pickups, and direct shipping. The RealReal generates revenue through consignment and first-party sales, leveraging advanced technology to authenticate items and optimize pricing, which allows it to maintain higher take rates compared to competitors.

The RealReal

Series B in 2013
The RealReal, Inc. is the largest online marketplace for authenticated resale luxury goods, headquartered in San Francisco, California. Founded in 2011, the company operates a full-service consignment platform that includes various product categories such as women's, men's, and kids' fashion, fine jewelry, watches, art, and home goods. With over 37 million members, The RealReal has sold nearly 40 million items through a rigorous authentication process managed by a team of skilled experts, including gemologists and horologists. The company emphasizes sustainability by promoting the circular economy, giving new life to luxury items from thousands of brands. It offers a range of services to make selling easy for consignors, including virtual appointments, in-home pickups, and direct shipping. The RealReal generates revenue through consignment and first-party sales, leveraging advanced technology to authenticate items and optimize pricing, which allows it to maintain higher take rates compared to competitors.

Saatchi Art

Series B in 2013
Saatchi Art is an online art gallery and social marketplace dedicated to connecting individuals with art and artists. Established in Los Angeles in 2010, it emerged from the Saatchi Gallery's commitment to showcasing contemporary artists and making art accessible to a broader audience. Since its launch, Saatchi Art has offered a diverse collection of original paintings, drawings, sculptures, and photography at various price points. The platform provides artists globally with a curated space to display and sell their work, fostering a vibrant community that celebrates artistic expression. In 2014, the company rebranded from Saatchi Online to Saatchi Art to more clearly reflect its mission and focus.

The RealReal

Series A in 2012
The RealReal, Inc. is the largest online marketplace for authenticated resale luxury goods, headquartered in San Francisco, California. Founded in 2011, the company operates a full-service consignment platform that includes various product categories such as women's, men's, and kids' fashion, fine jewelry, watches, art, and home goods. With over 37 million members, The RealReal has sold nearly 40 million items through a rigorous authentication process managed by a team of skilled experts, including gemologists and horologists. The company emphasizes sustainability by promoting the circular economy, giving new life to luxury items from thousands of brands. It offers a range of services to make selling easy for consignors, including virtual appointments, in-home pickups, and direct shipping. The RealReal generates revenue through consignment and first-party sales, leveraging advanced technology to authenticate items and optimize pricing, which allows it to maintain higher take rates compared to competitors.
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