Greycroft is a venture capital firm that specializes in technology start-ups, focusing primarily on the Internet and mobile sectors. With offices in New York and Los Angeles, Greycroft is strategically positioned to support entrepreneurs in these key business hubs. The firm utilizes a vast network of connections within the media and technology industries to help entrepreneurs increase visibility, establish strategic partnerships, and successfully bring their products to market. Since its inception, Greycroft has made over 200 investments totaling more than $1 billion, backing notable companies such as Acorns, App Annie, Bird, and Venmo. Additionally, Greycroft is committed to promoting diversity in the venture capital space, as evidenced by its adoption of the Diversity Term Sheet Rider.
Ocient Inc. is a Chicago-based company that specializes in analytical software solutions for database management. Founded in 2018, Ocient has developed a data analytics platform capable of rapidly analyzing massive datasets, ranging from tens of terabytes to exabytes, which can contain trillions or quadrillions of rows. The platform is designed to efficiently ingest billions of rows per second while filtering and computing aggregate results at speeds of up to trillions of rows per second. This capability allows organizations to effectively leverage large datasets, enabling them to gain insights at scale and with high velocity.
Nextdata
Seed Round in 2023
Nextdata develops a data mesh platform designed to address the complexities of decentralizing data at scale. The company provides analytical-data-first APIs that enhance the discoverability, interoperability, and usability of data products. This enables businesses to extract valuable insights from their data, facilitating informed decision-making regarding their operations. By focusing on a decentralized approach, Nextdata aims to streamline data management and optimize the analytical capabilities of organizations.
Embrace
Venture Round in 2023
Embrace offers a unified observability and error monitoring platform tailored for mobile application development. This platform enables engineers to effectively manage the complexities associated with mobile environments, allowing them to proactively analyze user interactions and identify issues with detailed behavioral and technical context. Embrace's solution provides instant access to user sessions, facilitating a comprehensive understanding of events leading up to errors. By tracking every user activity—such as views, taps, and network requests—Embrace eliminates guesswork in troubleshooting, enhancing performance and enabling developers to create superior mobile experiences. The company's focus on delivering unique datasets empowers teams to prioritize and resolve issues swiftly, ultimately supporting the development of better mobile applications in an increasingly fragmented technological landscape.
Ahara
Seed Round in 2023
Ahara is a personalized nutrition platform founded by Dr. Melina Jampolis and Julie Wainwright, designed to help individuals optimize their health through tailored dietary recommendations. By analyzing users' data, behaviors, health history, and goals, Ahara identifies essential nutrients needed to prevent chronic diseases and promote healthy aging. The platform offers optional home testing for nutrigenetics, epigenetics, and biomarkers, alongside clinical-grade supplements to fill nutritional gaps. Its unique algorithm, developed by a diverse team of nutrition experts and validated by extensive research, enables users to receive a customized nutrition report, curated recipes, and food lists, as well as features like menu scanners for dining out, daily logging, and meal planning. Ahara aims to empower users with the knowledge of what to eat for improved well-being and measurable health outcomes.
Frame AI (acquired by HubSpot)
Series B in 2022
Frame AI is a Streaming AI Platform based on the premier implementation of a STAG architecture. Frame AI enables enterprises to turn dormant unstructured data into a competitive advantage, by continuously surfacing opportunities to increase customer value and decrease operational costs.
Validic
Venture Round in 2022
Validic, Inc. is a technology company that provides a cloud-based platform for collecting and managing mobile health data from various Internet-enabled health applications and devices. Founded in 2010 and based in Durham, North Carolina, Validic connects healthcare providers with patient-recorded data through its solutions, including Validic Solution, Validic Connect, and Validic Mobile. The platform integrates data from over 400 clinical and consumer devices, enabling wellness companies, healthcare providers, pharmaceuticals, and health plans to access and utilize actionable health information. By streamlining the collection and visualization of personal health data, Validic aims to enhance the quality of care and improve health outcomes for individuals.
Veritonic
Series A in 2022
Veritonic, Inc. is a marketing analytics company based in New York that specializes in audio research and analytics. Founded in 2015, Veritonic offers a platform designed to measure, compare, and test various audio assets, including music, voiceovers, and jingles, to assess their effectiveness across different audience segments. The platform provides qualitative and quantitative insights into marketing responses, allowing brands, agencies, and publishers to evaluate the return on investment (ROI) of their audio campaigns before, during, and after execution. By leveraging artificial intelligence metrics, Veritonic helps clients optimize their audio marketing strategies, mitigate risks, and enhance consumer engagement through impactful audio experiences.
Indicina
Seed Round in 2022
Indicina is a digital lending platform that provides analytics-driven credit decisions for lenders. The company offers technology solutions to help businesses in offering credit to customers faster, more securely, and at scale. It was founded in 2018 and is based in Lagos, Nigeria.
Clozd
Series A in 2022
Clozd provides services and technology for win-loss analysis. Their mission is to help clients uncover reasons why they win and lose so they can hone product strategy, refine messaging, foster strategic alignment, and enable sales. Clozd was founded in 2017 and is based in Lehi, Utah.
Spectrum Labs
Series B in 2022
Spectrum Labs, Inc. is a technology company based in San Francisco, California, founded in 2016. It specializes in developing an artificial intelligence (AI)-based platform designed to identify and moderate harmful online behavior across various formats, including text and audio. The company's primary product, Guardian, offers a suite of tools that includes behavior identification models, content moderation capabilities, and an analytics dashboard. Spectrum Labs serves clients in sectors such as dating, gaming, marketplaces, and social platforms. By enabling trust and safety teams to effectively identify toxic behaviors, the company helps reduce content moderation costs while enhancing the detection of potentially damaging actions that could harm brands.
UPTIQ
Seed Round in 2022
UPTIQ is a financial technology company that develops a platform aimed at connecting wealth advisors with their clients to provide a wide range of financial services products. By utilizing data analytics and artificial intelligence, UPTIQ enhances the capabilities of investment professionals, enabling them to identify and deliver optimal financing solutions tailored to their clients' needs. This approach not only helps advisors protect their assets under management but also facilitates the growth of their clients' wealth and the generation of additional income. UPTIQ's comprehensive offerings make holistic wealth management more accessible and effective for both advisors and their clients.
Swiftline
Series A in 2021
Swiftline is a developer of data-driven software tools aimed at supporting e-commerce sellers through integrated, science-backed solutions. The company provides a comprehensive suite of applications that facilitate automated optimization strategies, business-building services, and access to growth capital. By partnering with leading platforms, Swiftline enhances the financial health of e-commerce businesses and assists them in addressing the unique challenges of the online marketplace and direct-to-consumer ecosystems. This approach empowers sellers to advance their operations and achieve sustainable growth.
Databento
Series A in 2021
Databento offers a streamlined platform for accessing financial market data, founded by professionals with backgrounds in trading and engineering from leading quantitative hedge funds. The company provides a self-service model that allows users to access live exchange feeds and vast amounts of historical data efficiently. Clients can choose between a pay-as-you-go system or flat-rate pricing, providing flexibility based on their needs. By hosting servers in colocation facilities at various trading venues, Databento ensures low-latency and high-fidelity data capture directly from the source. Its platform also automates data licensing and reduces onboarding time, making it easier for businesses and financial institutions to obtain reliable, institutional-grade data while minimizing storage costs.
Embrace
Series B in 2021
Embrace offers a unified observability and error monitoring platform tailored for mobile application development. This platform enables engineers to effectively manage the complexities associated with mobile environments, allowing them to proactively analyze user interactions and identify issues with detailed behavioral and technical context. Embrace's solution provides instant access to user sessions, facilitating a comprehensive understanding of events leading up to errors. By tracking every user activity—such as views, taps, and network requests—Embrace eliminates guesswork in troubleshooting, enhancing performance and enabling developers to create superior mobile experiences. The company's focus on delivering unique datasets empowers teams to prioritize and resolve issues swiftly, ultimately supporting the development of better mobile applications in an increasingly fragmented technological landscape.
AmplifAI
Series A in 2021
AmplifAI operates an AI-driven performance enablement platform designed to enhance employee effectiveness through data-driven insights. Founded to create a supportive environment for success, the company focuses on monitoring and identifying best practices as well as micro-learnings that drive performance. Its platform leverages artificial intelligence to deliver tailored coaching and development plans for employees, helping managers support their teams more effectively. As organizations increasingly adopt hybrid work models, AmplifAI's solutions aim to improve workforce quality and make the work experience more engaging and enjoyable.
Indicina
Venture Round in 2021
Indicina is a digital lending platform that provides analytics-driven credit decisions for lenders. The company offers technology solutions to help businesses in offering credit to customers faster, more securely, and at scale. It was founded in 2018 and is based in Lagos, Nigeria.
HealthVerity
Series D in 2021
HealthVerity, Inc. is a technology company that provides software tools for discovering and integrating patient data, primarily serving the pharmaceutical industry, hospitals, and payers. Founded in 2014 and headquartered in Philadelphia, Pennsylvania, HealthVerity's platform enables healthcare organizations to manage fragmented patient data, ensuring accuracy through sophisticated identity resolution and matching capabilities. Its tools facilitate the rapid creation and exchange of healthcare and consumer data in a privacy-protecting manner, allowing stakeholders to gain insights into patient adherence and improve healthcare decision-making. The company also supports targeted outreach efforts and has formed strategic partnerships with entities like Parexel and Medidata Solutions to enhance its offerings.
Ellipsis Health
Series A in 2021
Ellipsis Health, Inc. is a technology company based in San Francisco, California, founded in 2013. It specializes in developing analytics solutions that utilize artificial intelligence to enhance behavioral health assessments by analyzing patient speech and clinical data. The company's platform offers a behavioral biomarker technology that generates clinical-grade evaluations of anxiety and depression severity, as well as sub-clinical assessments of stress. This innovative approach allows healthcare systems to continuously monitor their patient populations for mental health conditions, particularly depression, and facilitates timely support for patients in need. By integrating affective computing into patient and care team interactions, Ellipsis Health aims to create real-time behavioral health vital signs for improved patient outcomes.
Podsights
Venture Round in 2021
Podsights is a company that specializes in analytics, reporting, and attribution for podcast advertising. Founded in 2018 and based in New York, it offers a platform that provides podcast publishers and advertisers with actionable data and insights. This enables users to effectively target their content and measure the performance of their campaigns. Podsights replaces traditional methods of reporting, such as emailing download numbers and audio files, with modern, real-time analytics that allow for precise tracking of podcast listens and their impact on on-site activity. By utilizing a pixel-based measurement solution, Podsights equips advertisers with critical information about the effectiveness of their campaigns, contributing to a more data-driven approach to podcast advertising.
FULLFILL
Seed Round in 2021
FULLFILL is a digital health platform focused on providing virtual health coaching aimed at treating and preventing chronic conditions. Founded in 2019 and headquartered in Los Angeles, the company partners with employers to enhance employee health and reduce medical expenses. FULLFILL's evidence-based programs have demonstrated significant effectiveness, achieving double the medical results of competing programs and tenfold employee sign-up rates. The platform offers a comprehensive range of resources, including daily videos, podcasts, articles, workouts, and meal plans, all accessible online with 24/7 support from trained Master Coaches. FULLFILL's approach not only addresses issues like obesity, diabetes, and mental health but also boosts participation in other health initiatives offered by employers, while its services qualify as a medical expense. The program has garnered high satisfaction ratings, positioning it as a valuable tool for employee retention amid increasing health challenges, especially in the wake of COVID-19.
Veritonic
Series A in 2020
Veritonic, Inc. is a marketing analytics company based in New York that specializes in audio research and analytics. Founded in 2015, Veritonic offers a platform designed to measure, compare, and test various audio assets, including music, voiceovers, and jingles, to assess their effectiveness across different audience segments. The platform provides qualitative and quantitative insights into marketing responses, allowing brands, agencies, and publishers to evaluate the return on investment (ROI) of their audio campaigns before, during, and after execution. By leveraging artificial intelligence metrics, Veritonic helps clients optimize their audio marketing strategies, mitigate risks, and enhance consumer engagement through impactful audio experiences.
Spectrum Labs
Series A in 2020
Spectrum Labs, Inc. is a technology company based in San Francisco, California, founded in 2016. It specializes in developing an artificial intelligence (AI)-based platform designed to identify and moderate harmful online behavior across various formats, including text and audio. The company's primary product, Guardian, offers a suite of tools that includes behavior identification models, content moderation capabilities, and an analytics dashboard. Spectrum Labs serves clients in sectors such as dating, gaming, marketplaces, and social platforms. By enabling trust and safety teams to effectively identify toxic behaviors, the company helps reduce content moderation costs while enhancing the detection of potentially damaging actions that could harm brands.
Chartable
Seed Round in 2020
Chartable, Inc. is a company that provides a platform for tracking and analyzing podcasts, aimed at assisting creators in understanding and growing their audiences. Founded in 2018 and based in New York, Chartable offers tools that enable users to collect and analyze data on downloads, engagement, charts, ratings, and reviews from various distribution channels. This allows both independent podcasters and major media publishers to gain insights into their own podcasts as well as their competitors. The platform is designed to help users find, track, and share podcasts or episodes, ultimately enhancing their ability to monetize and improve their content in the podcast industry.
Metadata
Series A in 2020
Metadata, Inc. operates a demand generation platform designed to enhance inbound marketing and customer acquisition for B2B enterprises. Founded in 2015 and based in San Francisco, California, the platform enables users to automate various marketing functions, such as scheduling campaign amplification and generating detailed profiles for incoming signups. It also allows for the segmentation of prospects by multiple criteria, including industry and job role, thereby facilitating targeted advertising and efficient pipeline generation. By integrating with marketing automation tools, Metadata reduces manual tasks for marketers, allowing them to concentrate on strategic initiatives. The platform's capabilities extend to analyzing historical sales data to identify ideal customer profiles and optimize demand generation efforts for businesses.
Frame AI (acquired by HubSpot)
Series A in 2020
Frame AI is a Streaming AI Platform based on the premier implementation of a STAG architecture. Frame AI enables enterprises to turn dormant unstructured data into a competitive advantage, by continuously surfacing opportunities to increase customer value and decrease operational costs.
Podsights
Seed Round in 2020
Podsights is a company that specializes in analytics, reporting, and attribution for podcast advertising. Founded in 2018 and based in New York, it offers a platform that provides podcast publishers and advertisers with actionable data and insights. This enables users to effectively target their content and measure the performance of their campaigns. Podsights replaces traditional methods of reporting, such as emailing download numbers and audio files, with modern, real-time analytics that allow for precise tracking of podcast listens and their impact on on-site activity. By utilizing a pixel-based measurement solution, Podsights equips advertisers with critical information about the effectiveness of their campaigns, contributing to a more data-driven approach to podcast advertising.
Vitals
Venture Round in 2020
Sapphire Digital is a health care technology company that provides solutions aimed at reducing the cost of care for consumers, employers, and health plans. The company offers an engagement and shopping platform that includes tools such as CareSelect for finding care and understanding costs, SmartShopper, which incentivizes employees to choose high-quality, cost-effective care, and MEG, providing quality scores for surgeons and facilities to aid in decision-making. Sapphire Digital also features Sapphire 360, which assists health plans in negotiating competitive rates and managing medical expenses through data and analytics. Founded in 2007 and based in Lyndhurst, New Jersey, with additional offices in New York, Oklahoma, and New Hampshire, the company serves over 280 million individuals annually, helping them make informed health care choices. Formerly known as Vitals, the company rebranded to Sapphire Digital in February 2019.
Embrace
Series A in 2019
Embrace offers a unified observability and error monitoring platform tailored for mobile application development. This platform enables engineers to effectively manage the complexities associated with mobile environments, allowing them to proactively analyze user interactions and identify issues with detailed behavioral and technical context. Embrace's solution provides instant access to user sessions, facilitating a comprehensive understanding of events leading up to errors. By tracking every user activity—such as views, taps, and network requests—Embrace eliminates guesswork in troubleshooting, enhancing performance and enabling developers to create superior mobile experiences. The company's focus on delivering unique datasets empowers teams to prioritize and resolve issues swiftly, ultimately supporting the development of better mobile applications in an increasingly fragmented technological landscape.
FULLFILL
Seed Round in 2019
FULLFILL is a digital health platform focused on providing virtual health coaching aimed at treating and preventing chronic conditions. Founded in 2019 and headquartered in Los Angeles, the company partners with employers to enhance employee health and reduce medical expenses. FULLFILL's evidence-based programs have demonstrated significant effectiveness, achieving double the medical results of competing programs and tenfold employee sign-up rates. The platform offers a comprehensive range of resources, including daily videos, podcasts, articles, workouts, and meal plans, all accessible online with 24/7 support from trained Master Coaches. FULLFILL's approach not only addresses issues like obesity, diabetes, and mental health but also boosts participation in other health initiatives offered by employers, while its services qualify as a medical expense. The program has garnered high satisfaction ratings, positioning it as a valuable tool for employee retention amid increasing health challenges, especially in the wake of COVID-19.
Chartable
Seed Round in 2019
Chartable, Inc. is a company that provides a platform for tracking and analyzing podcasts, aimed at assisting creators in understanding and growing their audiences. Founded in 2018 and based in New York, Chartable offers tools that enable users to collect and analyze data on downloads, engagement, charts, ratings, and reviews from various distribution channels. This allows both independent podcasters and major media publishers to gain insights into their own podcasts as well as their competitors. The platform is designed to help users find, track, and share podcasts or episodes, ultimately enhancing their ability to monetize and improve their content in the podcast industry.
HealthVerity
Series C in 2019
HealthVerity, Inc. is a technology company that provides software tools for discovering and integrating patient data, primarily serving the pharmaceutical industry, hospitals, and payers. Founded in 2014 and headquartered in Philadelphia, Pennsylvania, HealthVerity's platform enables healthcare organizations to manage fragmented patient data, ensuring accuracy through sophisticated identity resolution and matching capabilities. Its tools facilitate the rapid creation and exchange of healthcare and consumer data in a privacy-protecting manner, allowing stakeholders to gain insights into patient adherence and improve healthcare decision-making. The company also supports targeted outreach efforts and has formed strategic partnerships with entities like Parexel and Medidata Solutions to enhance its offerings.
Segment
Series D in 2019
Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify, and connect their first-party to over 200 marketing, analytics, and data warehouse tools. It was founded in 2011 and headquartered in San Francisco, California.
Custora
Series B in 2018
Custora is a leader in advanced customer analytics tailored for the retail sector. The company offers a Customer Intelligence Platform that equips marketing leaders with the insights needed to achieve immediate results while fostering long-term profitability. This platform creates a comprehensive view of each customer and employs predictive analytics to identify key customer segments and paths. Additionally, it provides actionable recommendations aimed at enhancing customer lifetime value, addressing the practical challenges faced by marketing professionals. By leveraging data science, Custora enables brands to better understand customer behavior and develop strategic marketing initiatives that enhance the relevance and effectiveness of their communications.
PebblePost
Series C in 2018
PebblePost is the leading digital-to-direct mail marketing platform. They capture online interest and intent data to send relevant direct mail that activates buying decisions at home and drives conversions everywhere. The company invented Programmatic Direct Mail to help brands convert more shoppers into buyers using advanced targeting, algorithmic optimization, attribution, and quantitative analysis. PebblePost is a venture-backed company based in New York.
The Block
Seed Round in 2018
The Block is an information services company empowering smart decisions for those who invest in, work with, make decisions about or seek to understand digital assets. Through The Block's website, newsletters, research portal, our podcast "The Scoop", data, and bespoke research engagements, we interact daily with tens of thousands of technologists, financial market participants, Fortune 500 professionals, global service providers, policymakers and more. For industry news visit us at www.theblock.co or for research and analysis on events shaping the ecosystem, visit www.theblock.pro. The Block delivers deep insight into how this emerging sector interacts with traditional finance, technology, governments, and markets.
Blinkist
Series C in 2018
Where do the world’s smartest people get their ideas? From great books. Blinkist distills the key insights of 2,500+ bestselling nonfiction books into powerful 15-minute reads or listens for your mobile device. In 2017, Blinkist's app has been nominated by Apple as one of the best in the App Store. Blinkist has received the World Summit Award, granted by the United Nations, in the Learning & Education category, as well as a Google Material Design Award for Brand Expressiveness. At Blinkist, we got rid of classical management hierarchies and, instead, distributed authority among all colleagues. Blinkist fosters a unique company culture championing self-empowerment, personal development, direct communication and mutual support. Blinkist offers a fantastic workplace in the heart of Berlin-Neukölln including all the benefits you’d expect – from a personalized perk system to free private language lessons. Add a competitive salary, a personal development budget of 1,500€ per year, flexible working hours, and a meaningful product on the rise, and you have a first impression of why Blinkist is a great place to work.
SEMrush
Venture Round in 2018
SEMrush is an online visibility management and content marketing platform that offers a comprehensive software-as-a-service solution designed to enhance businesses' online presence. With a user base of over 5 million marketing professionals, SEMrush provides insights and tools that support companies in various industries to create, manage, and evaluate their marketing campaigns across multiple channels. The platform features more than 40 tools for search engine optimization, content marketing, social media management, and market research, delivering data from over 140 countries. It also integrates seamlessly with Google and task management applications, making it an essential resource for businesses aiming to improve their digital marketing efforts and drive targeted traffic. SEMrush generates revenue from markets including the United States and the United Kingdom, among other regions.
ShotTracker
Series A in 2018
ShotTracker Inc. is a technology company based in Merriam, Kansas, specializing in wearable technology for basketball players. Founded in 2013, ShotTracker develops sensor-based systems that automatically track vital basketball statistics such as shot attempts, makes, and misses in real-time during practices and games. Their solution includes a wrist sensor, a net sensor, and a mobile application compatible with various Bluetooth-enabled iOS and select Android devices. The company's latest offering, ShotTracker TEAM, captures comprehensive statistics for entire basketball teams, allowing coaches to make informed decisions and adjustments based on data analytics. This innovation aims to enhance the performance of athletes at all levels of play by providing access to elite-level analytics in an affordable manner.
Resonate
Series C in 2017
Resonate operates a database platform that enhances consumer intelligence for brands and agencies through a deep analysis of audience characteristics. By focusing on motivations-based targeting, Resonate enables political campaigns, advocacy groups, and major consumer brands to create effective online advertising campaigns. The platform goes beyond traditional demographic targeting by uncovering unidentifiable values such as patriotism, environmentalism, and luxury preferences. This comprehensive understanding of behavioral, attitudinal, lifestyle, and life-stage data allows clients to better engage with their customers and tailor their marketing strategies effectively.
FanAI
Seed Round in 2017
FanAI Inc. operates an artificial intelligence-driven audience monetization platform that focuses on the esports sector. Founded in 2016 and based in Santa Monica, California, the company provides valuable insights to sponsors, helping them understand fan behavior and tailor targeted relationships. Its platform offers a range of features, including dashboards, real-time analysis, and behavior analytics, allowing for effective segmentation and measurement of return on investment for sponsorships. By enriching and analyzing fan data with demographic and purchasing information, FanAI enables users to enhance the effectiveness of their sponsorship investments and digital media strategies across sports and entertainment.
PebblePost
Debt Financing in 2017
PebblePost is the leading digital-to-direct mail marketing platform. They capture online interest and intent data to send relevant direct mail that activates buying decisions at home and drives conversions everywhere. The company invented Programmatic Direct Mail to help brands convert more shoppers into buyers using advanced targeting, algorithmic optimization, attribution, and quantitative analysis. PebblePost is a venture-backed company based in New York.
HealthVerity
Series B in 2017
HealthVerity, Inc. is a technology company that provides software tools for discovering and integrating patient data, primarily serving the pharmaceutical industry, hospitals, and payers. Founded in 2014 and headquartered in Philadelphia, Pennsylvania, HealthVerity's platform enables healthcare organizations to manage fragmented patient data, ensuring accuracy through sophisticated identity resolution and matching capabilities. Its tools facilitate the rapid creation and exchange of healthcare and consumer data in a privacy-protecting manner, allowing stakeholders to gain insights into patient adherence and improve healthcare decision-making. The company also supports targeted outreach efforts and has formed strategic partnerships with entities like Parexel and Medidata Solutions to enhance its offerings.
Firstleaf
Series A in 2017
Firstleaf is a personalized wine subscription service that utilizes extensive data analysis to curate wine shipments tailored to individual preferences. Founded by Philip James, a seasoned wine industry professional, the company combines advanced technology with expert winemaking to create unique Wine Profiles for its members. Each shipment is customized, with over 82 million potential combinations, resulting in 98% of monthly boxes being distinct. Firstleaf's team of winemakers evaluates more than 10,000 wines annually from across the globe to select high-quality offerings, with the brand boasting over 2,800 awards, including numerous 90+ point ratings. With over 700,000 cases sold last year, Firstleaf has gained recognition as a leading wine brand, attracting nearly one million customers since its launch. The company has received accolades such as being named one of Fast Company's Most Innovative Companies in the data science category and recognized as one of Wine Business Monthly's largest wineries.
HealthReveal
Series A in 2017
HealthReveal offers a cloud-based clinical analytics platform aimed at preventing the avoidable consequences of chronic diseases. Utilizing advanced analytics and biomonitoring technology, the platform continuously monitors and analyzes patient physiology and care by integrating various real-time streams of clinical, operational, and biometric data. This integration ensures that both clinicians and patients adhere to evidence-based care guidelines, facilitating the early detection and treatment of chronic conditions. The proactive approach not only aids in faster patient recovery but also contributes to reducing healthcare costs.
Comparably
Venture Round in 2017
Comparably is an online platform that specializes in providing comprehensive compensation and culture data to enhance workplace transparency and employee satisfaction. The platform offers insights into compensation based on various factors such as gender, years of experience, region, and company size. By assessing employees' values and needs related to work-life balance, Comparably helps organizations understand what is important to their workforce. This information enables businesses to create more rewarding and sustainable work environments.
Blinkist
Series B in 2017
Where do the world’s smartest people get their ideas? From great books. Blinkist distills the key insights of 2,500+ bestselling nonfiction books into powerful 15-minute reads or listens for your mobile device. In 2017, Blinkist's app has been nominated by Apple as one of the best in the App Store. Blinkist has received the World Summit Award, granted by the United Nations, in the Learning & Education category, as well as a Google Material Design Award for Brand Expressiveness. At Blinkist, we got rid of classical management hierarchies and, instead, distributed authority among all colleagues. Blinkist fosters a unique company culture championing self-empowerment, personal development, direct communication and mutual support. Blinkist offers a fantastic workplace in the heart of Berlin-Neukölln including all the benefits you’d expect – from a personalized perk system to free private language lessons. Add a competitive salary, a personal development budget of 1,500€ per year, flexible working hours, and a meaningful product on the rise, and you have a first impression of why Blinkist is a great place to work.
ShotTracker
Seed Round in 2016
ShotTracker Inc. is a technology company based in Merriam, Kansas, specializing in wearable technology for basketball players. Founded in 2013, ShotTracker develops sensor-based systems that automatically track vital basketball statistics such as shot attempts, makes, and misses in real-time during practices and games. Their solution includes a wrist sensor, a net sensor, and a mobile application compatible with various Bluetooth-enabled iOS and select Android devices. The company's latest offering, ShotTracker TEAM, captures comprehensive statistics for entire basketball teams, allowing coaches to make informed decisions and adjustments based on data analytics. This innovation aims to enhance the performance of athletes at all levels of play by providing access to elite-level analytics in an affordable manner.
OmniVirt
Seed Round in 2016
OmniVirt is a technology company based in Millbrae, California, specializing in a virtual reality and 360° video distribution platform for brands and publishers. Established in 2012, the platform allows brands to easily upload, promote, and analyze immersive advertising content across a wide network of publishers. OmniVirt's innovative technology supports the creation of various ad formats, including 360°, 3D, VR, and AR, which have been shown to deliver significantly higher performance compared to traditional advertising methods. The platform is designed to be ad platform agnostic and boasts 99% browser compatibility, making it accessible for digital marketers. OmniVirt is recognized for its collaboration with renowned publishers such as The New York Times, The Wall Street Journal, and Forbes, enhancing the reach and effectiveness of immersive advertising campaigns.
Frame AI (acquired by HubSpot)
Seed Round in 2016
Frame AI is a Streaming AI Platform based on the premier implementation of a STAG architecture. Frame AI enables enterprises to turn dormant unstructured data into a competitive advantage, by continuously surfacing opportunities to increase customer value and decrease operational costs.
Data Plus Math
Venture Round in 2016
Data Plus Math Corporation, based in Newton, Massachusetts, specializes in video advertising software that connects advertising exposures to real-world outcomes. Established in 2016 and now a subsidiary of LiveRamp, the company offers a video analytics platform designed to enhance the effectiveness of advertising campaigns. Utilizing advanced data science and automated machine learning techniques, the platform delivers timely, clear, and actionable campaign analytics. This enables clients to drive product sales by providing unique insights and measurable outcomes, thereby maximizing the overall success of their advertising efforts.
Teem by iOFFICE
Series B in 2016
Teem is a cloud-based software and analytics platform for meeting management and analysis that helps companies maximize their workspace and enable their employees to work more efficiently. The platform provides employee-focused meeting tools and activity-driven insights, including eye-catching conference room displays, streamlined visitor management and detailed space use analytics that drive better decisions on space and facilities utilization for thousands of the most progressive companies in the world such as Airbnb, Twitter, Pinterest, Rakutan, Solar City, Palintir, Buzzfeed, and Disney. To date, the Salt Lake City-based startup has raised $8 million in capital from Google Ventures, Greycroft Partners, Zetta Venture Partners, Origin Ventures, Kickstart Seed Fund, Peak Ventures, Marc Benioff, Dave Elkington and Josh James, among others. The EventBoard display software is available on Apple iPad™ 2 or newer and easily integrates with many existing calendar systems, including Google Apps, Microsoft Exchange, and Office 365. For more information on Teem, visit teem.com.
Visto
Private Equity Round in 2016
Visto is a technology company focused on enhancing transparency, interoperability, and accountability in digital advertising. Its Visto Enterprise Advertising Hub serves as a vendor-agnostic platform that consolidates the entire ad tech stack into a single, user-friendly interface. This platform enables brands, media companies, and agencies to manage execution partners effectively, optimize advertising spend, measure performance, and leverage analytics to improve operational efficiencies and return on investment. Additionally, Visto's solutions facilitate the unification of the programmatic advertising ecosystem, allowing users to control audience reach and frequency while coordinating messaging across various media channels. Through its offerings, Visto aims to provide clarity and control in data-driven advertising.
Partnerize
Series C in 2016
Partnerize is a leading provider of partnership automation solutions, offering a comprehensive platform designed to facilitate and optimize marketing partnerships. The platform incorporates advanced features such as discovery, recruitment, optimization, payment processing, brand safety, and fraud prevention, all aimed at enhancing transparency and scalability for marketers. By utilizing artificial intelligence, Partnerize enables clients to manage, analyze, and predict the outcomes of their partner marketing efforts, thereby fostering strong relationships and increasing customer acquisition. The company supports clients with a unique in-housing program, allowing them to take control of the entire partnership marketing lifecycle from a single interface. Headquartered in New York City, Partnerize also has offices in Australia, the United Kingdom, Japan, San Francisco, Philadelphia, and Wilkes-Barre.
Metadata
Seed Round in 2016
Metadata, Inc. operates a demand generation platform designed to enhance inbound marketing and customer acquisition for B2B enterprises. Founded in 2015 and based in San Francisco, California, the platform enables users to automate various marketing functions, such as scheduling campaign amplification and generating detailed profiles for incoming signups. It also allows for the segmentation of prospects by multiple criteria, including industry and job role, thereby facilitating targeted advertising and efficient pipeline generation. By integrating with marketing automation tools, Metadata reduces manual tasks for marketers, allowing them to concentrate on strategic initiatives. The platform's capabilities extend to analyzing historical sales data to identify ideal customer profiles and optimize demand generation efforts for businesses.
PebblePost
Series A in 2016
PebblePost is the leading digital-to-direct mail marketing platform. They capture online interest and intent data to send relevant direct mail that activates buying decisions at home and drives conversions everywhere. The company invented Programmatic Direct Mail to help brands convert more shoppers into buyers using advanced targeting, algorithmic optimization, attribution, and quantitative analysis. PebblePost is a venture-backed company based in New York.
HealthVerity
Series A in 2016
HealthVerity, Inc. is a technology company that provides software tools for discovering and integrating patient data, primarily serving the pharmaceutical industry, hospitals, and payers. Founded in 2014 and headquartered in Philadelphia, Pennsylvania, HealthVerity's platform enables healthcare organizations to manage fragmented patient data, ensuring accuracy through sophisticated identity resolution and matching capabilities. Its tools facilitate the rapid creation and exchange of healthcare and consumer data in a privacy-protecting manner, allowing stakeholders to gain insights into patient adherence and improve healthcare decision-making. The company also supports targeted outreach efforts and has formed strategic partnerships with entities like Parexel and Medidata Solutions to enhance its offerings.
Blinkist
Series A in 2016
Where do the world’s smartest people get their ideas? From great books. Blinkist distills the key insights of 2,500+ bestselling nonfiction books into powerful 15-minute reads or listens for your mobile device. In 2017, Blinkist's app has been nominated by Apple as one of the best in the App Store. Blinkist has received the World Summit Award, granted by the United Nations, in the Learning & Education category, as well as a Google Material Design Award for Brand Expressiveness. At Blinkist, we got rid of classical management hierarchies and, instead, distributed authority among all colleagues. Blinkist fosters a unique company culture championing self-empowerment, personal development, direct communication and mutual support. Blinkist offers a fantastic workplace in the heart of Berlin-Neukölln including all the benefits you’d expect – from a personalized perk system to free private language lessons. Add a competitive salary, a personal development budget of 1,500€ per year, flexible working hours, and a meaningful product on the rise, and you have a first impression of why Blinkist is a great place to work.
JW Player
Series D in 2016
JW Player is a video streaming and analytics platform that provides an HTML5 video player for web content and video advertising. The company specializes in creating tools that enable publishers to enhance their visual storytelling and effectively monetize their video content. By using JW Player's technology, video professionals can increase views and audience engagement while maximizing advertising revenue with minimal investment. The platform is designed to accommodate various screens, allowing users to refine their video strategies and reach a wider audience.
Albert.io
Venture Round in 2016
Learnerator is a computational exam prep platform. Free full-length practice exams and review summaries combine with custom feedback and powerful analytics.
DataScience.com
Series A in 2015
DataScience.com is an information technology company that provides an enterprise data science platform. DataScience.com provides an enterprise data science platform that combines the tools, libraries, and language data scientists. It was founded in 2014 and headquartered in Culver City, California.
Teem by iOFFICE
Series A in 2015
Teem is a cloud-based software and analytics platform for meeting management and analysis that helps companies maximize their workspace and enable their employees to work more efficiently. The platform provides employee-focused meeting tools and activity-driven insights, including eye-catching conference room displays, streamlined visitor management and detailed space use analytics that drive better decisions on space and facilities utilization for thousands of the most progressive companies in the world such as Airbnb, Twitter, Pinterest, Rakutan, Solar City, Palintir, Buzzfeed, and Disney. To date, the Salt Lake City-based startup has raised $8 million in capital from Google Ventures, Greycroft Partners, Zetta Venture Partners, Origin Ventures, Kickstart Seed Fund, Peak Ventures, Marc Benioff, Dave Elkington and Josh James, among others. The EventBoard display software is available on Apple iPad™ 2 or newer and easily integrates with many existing calendar systems, including Google Apps, Microsoft Exchange, and Office 365. For more information on Teem, visit teem.com.
Kaleo Software
Series A in 2015
Kaleo Software, Inc. is a California-based company that provides an online platform facilitating connections among knowledge workers within organizations to extract, contribute, and share information. Founded in 2011, it offers an interactive knowledge network that addresses essential business questions by capturing and tagging information, thereby creating an organically growing knowledge base. The platform automates self-help by delivering concise answers to frequently asked questions, enhancing user engagement through the input of co-workers and subject matter experts. Additionally, Kaleo Software features robust analytics that highlight trending topics and identify experts within the organization. The platform integrates seamlessly with popular business applications such as SharePoint, ServiceNow, and Slack, ensuring that employees have access to critical information whenever and wherever needed. The company is headquartered in El Segundo, California.
Curacity
Seed Round in 2015
Curacity is a data analytics company specializing in the travel sector, particularly within the hospitality industry. Founded in 2015 by Mike Keriakos and Nick Slavin and headquartered in New York, Curacity offers a content and data-driven marketplace designed to help hotels engage with travelers at crucial moments of inspiration. The company's proprietary technology enables hotels to reach potential guests while allowing publishers to earn commissions similar to those of online travel agencies for bookings generated through their content, which can be tracked over a 12-month period. By measuring and analyzing digital publishing content that leads to direct bookings, Curacity empowers hotel owners to enhance revenue and align compensation with their financial impact in the market.
Inverse
Seed Round in 2015
At Inverse, we obsess over one question: What could happen next? To provide answers — and there are many — we search out emerging ideas, new technologies, and simmering trends as well as fearless innovators, designers, and thinkers. We’re compulsively curious not only because we’re fans of progress, but also because we want a glimpse of the future and the chance to better plan for and enjoy tomorrow.
DataScience.com
Series A in 2015
DataScience.com is an information technology company that provides an enterprise data science platform. DataScience.com provides an enterprise data science platform that combines the tools, libraries, and language data scientists. It was founded in 2014 and headquartered in Culver City, California.
Custora
Series A in 2015
Custora is a leader in advanced customer analytics tailored for the retail sector. The company offers a Customer Intelligence Platform that equips marketing leaders with the insights needed to achieve immediate results while fostering long-term profitability. This platform creates a comprehensive view of each customer and employs predictive analytics to identify key customer segments and paths. Additionally, it provides actionable recommendations aimed at enhancing customer lifetime value, addressing the practical challenges faced by marketing professionals. By leveraging data science, Custora enables brands to better understand customer behavior and develop strategic marketing initiatives that enhance the relevance and effectiveness of their communications.
Firstleaf
Venture Round in 2015
Firstleaf is a personalized wine subscription service that utilizes extensive data analysis to curate wine shipments tailored to individual preferences. Founded by Philip James, a seasoned wine industry professional, the company combines advanced technology with expert winemaking to create unique Wine Profiles for its members. Each shipment is customized, with over 82 million potential combinations, resulting in 98% of monthly boxes being distinct. Firstleaf's team of winemakers evaluates more than 10,000 wines annually from across the globe to select high-quality offerings, with the brand boasting over 2,800 awards, including numerous 90+ point ratings. With over 700,000 cases sold last year, Firstleaf has gained recognition as a leading wine brand, attracting nearly one million customers since its launch. The company has received accolades such as being named one of Fast Company's Most Innovative Companies in the data science category and recognized as one of Wine Business Monthly's largest wineries.
Whip Media
Series B in 2014
Whip Media is a prominent provider of enterprise cloud software aimed at revolutionizing the content licensing landscape in the entertainment industry. The company specializes in transforming operations related to rights and royalties management, utilizing advanced artificial intelligence and automation to enhance streaming analytics and supply chain processes. Whip Media's platform offers proprietary data and predictive insights, enabling media companies to effectively distribute, control, and monetize their television and movie content. By driving informed streaming strategies and accelerating insights, Whip Media supports entertainment organizations in making profitable content decisions at scale, thereby facilitating revenue growth and direct-to-consumer initiatives.
Partnerize
Series B in 2014
Partnerize is a leading provider of partnership automation solutions, offering a comprehensive platform designed to facilitate and optimize marketing partnerships. The platform incorporates advanced features such as discovery, recruitment, optimization, payment processing, brand safety, and fraud prevention, all aimed at enhancing transparency and scalability for marketers. By utilizing artificial intelligence, Partnerize enables clients to manage, analyze, and predict the outcomes of their partner marketing efforts, thereby fostering strong relationships and increasing customer acquisition. The company supports clients with a unique in-housing program, allowing them to take control of the entire partnership marketing lifecycle from a single interface. Headquartered in New York City, Partnerize also has offices in Australia, the United Kingdom, Japan, San Francisco, Philadelphia, and Wilkes-Barre.
JW Player
Series C in 2014
JW Player is a video streaming and analytics platform that provides an HTML5 video player for web content and video advertising. The company specializes in creating tools that enable publishers to enhance their visual storytelling and effectively monetize their video content. By using JW Player's technology, video professionals can increase views and audience engagement while maximizing advertising revenue with minimal investment. The platform is designed to accommodate various screens, allowing users to refine their video strategies and reach a wider audience.
Validic
Series A in 2014
Validic, Inc. is a technology company that provides a cloud-based platform for collecting and managing mobile health data from various Internet-enabled health applications and devices. Founded in 2010 and based in Durham, North Carolina, Validic connects healthcare providers with patient-recorded data through its solutions, including Validic Solution, Validic Connect, and Validic Mobile. The platform integrates data from over 400 clinical and consumer devices, enabling wellness companies, healthcare providers, pharmaceuticals, and health plans to access and utilize actionable health information. By streamlining the collection and visualization of personal health data, Validic aims to enhance the quality of care and improve health outcomes for individuals.
Connectivity
Series A in 2014
Connectivity is a leading provider of customer intelligence solutions. It allows businesses of all sizes to identify their best customers, understand customer opinions and recognize their competition. The platform helps businesses identify customer segments, areas of concentration and future growth opportunities. In addition to its focus on direct business solutions, Connectivity offers a software platform through multiple channels, supporting a growing user base of tens of thousands of businesses.
Knozen
Seed Round in 2013
Knozen, Inc. is a New York-based company founded in 2013 that develops a personality platform for the Internet. The company has created a mobile application that allows users to discover and share insights about their personalities and those of their friends through interactive and engaging social games. This platform fosters a positive and supportive environment for users to express what makes each individual unique. Knozen aims to establish a comprehensive personality API that enhances human understanding and empowerment, positioning itself as an innovative provider of tools for personal insight and interpersonal connection. Additionally, the application includes features that enable coworkers to rate each other's personalities anonymously, further enriching the user experience.
Nomi
Series A in 2013
Nomi is an omni-channel marketing platform that assists retailers in enhancing customer engagement and optimizing the return on investment from their marketing and store operations. It effectively analyzes and measures the impact of various marketing initiatives by quantifying visitor traffic generated by campaigns and calculating the lifetime value of newly acquired customers. The platform evaluates store performance by determining how well retailers convert potential customers into actual buyers, identifies underperforming staff, and assesses the impact of training and management investments on customer behavior. Additionally, Nomi provides a comprehensive view of the customer conversion funnel, enabling retailers to anticipate the health of their stores and address operational issues before they affect profitability. Founded in September 2012 and based in New York, Nomi was established by Marc Ferrentino, Corey Capasso, Wesley Barrow, Peter Quintas, and Robert Balousek.
Kaleo Software
Seed Round in 2013
Kaleo Software, Inc. is a California-based company that provides an online platform facilitating connections among knowledge workers within organizations to extract, contribute, and share information. Founded in 2011, it offers an interactive knowledge network that addresses essential business questions by capturing and tagging information, thereby creating an organically growing knowledge base. The platform automates self-help by delivering concise answers to frequently asked questions, enhancing user engagement through the input of co-workers and subject matter experts. Additionally, Kaleo Software features robust analytics that highlight trending topics and identify experts within the organization. The platform integrates seamlessly with popular business applications such as SharePoint, ServiceNow, and Slack, ensuring that employees have access to critical information whenever and wherever needed. The company is headquartered in El Segundo, California.
Vitals
Series C in 2013
Sapphire Digital is a health care technology company that provides solutions aimed at reducing the cost of care for consumers, employers, and health plans. The company offers an engagement and shopping platform that includes tools such as CareSelect for finding care and understanding costs, SmartShopper, which incentivizes employees to choose high-quality, cost-effective care, and MEG, providing quality scores for surgeons and facilities to aid in decision-making. Sapphire Digital also features Sapphire 360, which assists health plans in negotiating competitive rates and managing medical expenses through data and analytics. Founded in 2007 and based in Lyndhurst, New Jersey, with additional offices in New York, Oklahoma, and New Hampshire, the company serves over 280 million individuals annually, helping them make informed health care choices. Formerly known as Vitals, the company rebranded to Sapphire Digital in February 2019.
Nomi
Seed Round in 2013
Nomi is an omni-channel marketing platform that assists retailers in enhancing customer engagement and optimizing the return on investment from their marketing and store operations. It effectively analyzes and measures the impact of various marketing initiatives by quantifying visitor traffic generated by campaigns and calculating the lifetime value of newly acquired customers. The platform evaluates store performance by determining how well retailers convert potential customers into actual buyers, identifies underperforming staff, and assesses the impact of training and management investments on customer behavior. Additionally, Nomi provides a comprehensive view of the customer conversion funnel, enabling retailers to anticipate the health of their stores and address operational issues before they affect profitability. Founded in September 2012 and based in New York, Nomi was established by Marc Ferrentino, Corey Capasso, Wesley Barrow, Peter Quintas, and Robert Balousek.
Stova
Series B in 2012
Stova is an end-to-end event management solution that provides technology-enabled services throughout the entire event life cycle. The company has developed a virtual engagement platform that serves as an alternative to face-to-face meetings, enabling users to plan and execute events, conferences, and trade shows effectively. Stova's software offers a mobile application that engages attendees and enhances their experience. By leveraging post-conference data and social network contacts, Stova aims to maximize attendee engagement, ensuring that participants remain actively involved throughout the event.
Partnerize
Series A in 2012
Partnerize is a leading provider of partnership automation solutions, offering a comprehensive platform designed to facilitate and optimize marketing partnerships. The platform incorporates advanced features such as discovery, recruitment, optimization, payment processing, brand safety, and fraud prevention, all aimed at enhancing transparency and scalability for marketers. By utilizing artificial intelligence, Partnerize enables clients to manage, analyze, and predict the outcomes of their partner marketing efforts, thereby fostering strong relationships and increasing customer acquisition. The company supports clients with a unique in-housing program, allowing them to take control of the entire partnership marketing lifecycle from a single interface. Headquartered in New York City, Partnerize also has offices in Australia, the United Kingdom, Japan, San Francisco, Philadelphia, and Wilkes-Barre.
Resonate
Series B in 2012
Resonate operates a database platform that enhances consumer intelligence for brands and agencies through a deep analysis of audience characteristics. By focusing on motivations-based targeting, Resonate enables political campaigns, advocacy groups, and major consumer brands to create effective online advertising campaigns. The platform goes beyond traditional demographic targeting by uncovering unidentifiable values such as patriotism, environmentalism, and luxury preferences. This comprehensive understanding of behavioral, attitudinal, lifestyle, and life-stage data allows clients to better engage with their customers and tailor their marketing strategies effectively.
Media Armor
Series A in 2012
Media Armor specializes in mobile advertising analytics, facilitating interactions between consumers and brands. The company offers tools that enable multi-channel marketers to deliver relevant display advertising across various devices, including desktops, tablets, and smartphones. By creating detailed profiles of consumer actions, Media Armor helps marketers understand and predict consumer behavior, enhancing the effectiveness of their advertising strategies. Their approach includes tracking activities back to all points of sale, such as in-store and catalog purchases, allowing for a comprehensive view of return on advertising spend. This integration of digital and offline marketing efforts provides measurable outcomes and improves decision-making for advertisers.
klout
Series C in 2012
Klout measures influence based on the ability to drive action across the social web. Any person can connect their social network accounts and Klout will generate a score on a scale of 1-100 that represents their ability to engage other people and inspire social actions. Klout enables everyone to gain insights that help them better understand how they influence others. Klout also provides people with opportunities to shape and be recognized for their influence.
PrecisionDemand
Series C in 2011
PrecisionDemand, formerly Lucid Commerce, is an early stage company and television media agency based in Seattle and New York. PrecisionDemand applies sophisticated analytic techniques to cost-efficiently target more impressions on advertisers' best prospects. Using their cutting-edge technology platform, PrecisionDemand is able to precision-target the TV audience and quantify the impact these targeted impressions are having on sales. This targeting leverages many hundreds of individual and household demographic and behavioral attributes. Through their revolutionary Buyometric targeting system, PrecisionDemand has been able to decrease their clients' cost-per-sale by over 25% while predicting sales volumes through multiple channels with over 95% accuracy. The PrecisionDemand team is made up of industry leading experts in media, technology, and data mining.
klout
Series B in 2011
Klout measures influence based on the ability to drive action across the social web. Any person can connect their social network accounts and Klout will generate a score on a scale of 1-100 that represents their ability to engage other people and inspire social actions. Klout enables everyone to gain insights that help them better understand how they influence others. Klout also provides people with opportunities to shape and be recognized for their influence.
Resonate
Series A in 2010
Resonate operates a database platform that enhances consumer intelligence for brands and agencies through a deep analysis of audience characteristics. By focusing on motivations-based targeting, Resonate enables political campaigns, advocacy groups, and major consumer brands to create effective online advertising campaigns. The platform goes beyond traditional demographic targeting by uncovering unidentifiable values such as patriotism, environmentalism, and luxury preferences. This comprehensive understanding of behavioral, attitudinal, lifestyle, and life-stage data allows clients to better engage with their customers and tailor their marketing strategies effectively.
Instantly
Series C in 2010
Instantly is a provider of online and mobile audiences and insights technology tools.
Stova
Series A in 2010
Stova is an end-to-end event management solution that provides technology-enabled services throughout the entire event life cycle. The company has developed a virtual engagement platform that serves as an alternative to face-to-face meetings, enabling users to plan and execute events, conferences, and trade shows effectively. Stova's software offers a mobile application that engages attendees and enhances their experience. By leveraging post-conference data and social network contacts, Stova aims to maximize attendee engagement, ensuring that participants remain actively involved throughout the event.
PrecisionDemand
Series B in 2010
PrecisionDemand, formerly Lucid Commerce, is an early stage company and television media agency based in Seattle and New York. PrecisionDemand applies sophisticated analytic techniques to cost-efficiently target more impressions on advertisers' best prospects. Using their cutting-edge technology platform, PrecisionDemand is able to precision-target the TV audience and quantify the impact these targeted impressions are having on sales. This targeting leverages many hundreds of individual and household demographic and behavioral attributes. Through their revolutionary Buyometric targeting system, PrecisionDemand has been able to decrease their clients' cost-per-sale by over 25% while predicting sales volumes through multiple channels with over 95% accuracy. The PrecisionDemand team is made up of industry leading experts in media, technology, and data mining.
Tynt
Series B in 2010
Tynt enables premium publishers and content creators to capitalize on the most common sharing method on the web: copy & paste. Tynt inserts a page URL when copied content is pasted into emails and social sites, allowing more than 600,000 publishers to improve SEO, site traffic, content insights, and brand attribution. Tynt has revolutionized user engagement measurement, helping web publishers boost site value for users and advertisers alike. Tynt is a 33Across company.
Vizu Corporation
Venture Round in 2009
Vizu Corporation provides the first real-time, enterprise technology platform that allows advertisers and their partners in the digital media ecosystem to collaborate around optimizing Brand Lift metrics, moving their target audience through the purchase funnel from building awareness to creating intent and preference. The Vizu Brand Advertising Effectiveness platform supports the real-time measurement and optimization of all key processes in the advertising lifecycle, from audience profiling to campaign measurement, and includes solutions that can be used stand-alone or in conjunction to drive brand advertising effectiveness. By bringing the same metrics used to measure advertising effectiveness in the offline world to online advertising, and making them available in real-time, Vizu is providing the catalyst needed to make digital the medium of choice for brand-building. For more information about Vizu, please visit www.brandlift.com.
Sometrics
Series B in 2009
Sometrics, founded in 2007 and based in El Segundo, California, operates as a subsidiary of American Express, specializing in monetizing free-to-play online games through advanced in-game payment solutions and analytics. The company provides a platform that enables game publishers to enhance revenue by optimizing existing payment methods and increasing user conversions. Sometrics supports a variety of payment options across more than 100 countries, including credit cards, mobile payments, and bank transfers. Additionally, its online discovery platform, GameCoins.com, connects gamers to publishers through engaging activities, allowing users to earn currency that can be redeemed for games and other rewards. This platform not only offers publishers access to a large audience of dedicated gamers but also aids in the implementation of virtual currencies and loyalty programs on a global scale. Sometrics has successfully raised capital through multiple funding rounds to expand its services and enhance its offerings in the gaming industry.
Instantly
Series B in 2009
Instantly is a provider of online and mobile audiences and insights technology tools.
Vitals
Series A in 2008
Sapphire Digital is a health care technology company that provides solutions aimed at reducing the cost of care for consumers, employers, and health plans. The company offers an engagement and shopping platform that includes tools such as CareSelect for finding care and understanding costs, SmartShopper, which incentivizes employees to choose high-quality, cost-effective care, and MEG, providing quality scores for surgeons and facilities to aid in decision-making. Sapphire Digital also features Sapphire 360, which assists health plans in negotiating competitive rates and managing medical expenses through data and analytics. Founded in 2007 and based in Lyndhurst, New Jersey, with additional offices in New York, Oklahoma, and New Hampshire, the company serves over 280 million individuals annually, helping them make informed health care choices. Formerly known as Vitals, the company rebranded to Sapphire Digital in February 2019.
Sometrics
Series A in 2008
Sometrics, founded in 2007 and based in El Segundo, California, operates as a subsidiary of American Express, specializing in monetizing free-to-play online games through advanced in-game payment solutions and analytics. The company provides a platform that enables game publishers to enhance revenue by optimizing existing payment methods and increasing user conversions. Sometrics supports a variety of payment options across more than 100 countries, including credit cards, mobile payments, and bank transfers. Additionally, its online discovery platform, GameCoins.com, connects gamers to publishers through engaging activities, allowing users to earn currency that can be redeemed for games and other rewards. This platform not only offers publishers access to a large audience of dedicated gamers but also aids in the implementation of virtual currencies and loyalty programs on a global scale. Sometrics has successfully raised capital through multiple funding rounds to expand its services and enhance its offerings in the gaming industry.
DigiSynd
Seed Round in 2008
DigiSynd is a company that offers outsourced packaging, syndication, and marketing solutions designed to maximize the value of digital content for studios and creators. Founded by Oliver Luckett and Rob Maigret, who have a background in online media, DigiSynd combines traditional storytelling techniques with modern digital strategies. The company focuses on engaging online communities and enhancing user experiences through interactivity and user-generated content. Its services encompass online entertainment marketing, production, and syndication, helping clients effectively navigate the digital landscape and reach broader audiences.
Visto
Series A in 2007
Visto is a technology company focused on enhancing transparency, interoperability, and accountability in digital advertising. Its Visto Enterprise Advertising Hub serves as a vendor-agnostic platform that consolidates the entire ad tech stack into a single, user-friendly interface. This platform enables brands, media companies, and agencies to manage execution partners effectively, optimize advertising spend, measure performance, and leverage analytics to improve operational efficiencies and return on investment. Additionally, Visto's solutions facilitate the unification of the programmatic advertising ecosystem, allowing users to control audience reach and frequency while coordinating messaging across various media channels. Through its offerings, Visto aims to provide clarity and control in data-driven advertising.
Vizu Corporation
Series A in 2007
Vizu Corporation provides the first real-time, enterprise technology platform that allows advertisers and their partners in the digital media ecosystem to collaborate around optimizing Brand Lift metrics, moving their target audience through the purchase funnel from building awareness to creating intent and preference. The Vizu Brand Advertising Effectiveness platform supports the real-time measurement and optimization of all key processes in the advertising lifecycle, from audience profiling to campaign measurement, and includes solutions that can be used stand-alone or in conjunction to drive brand advertising effectiveness. By bringing the same metrics used to measure advertising effectiveness in the offline world to online advertising, and making them available in real-time, Vizu is providing the catalyst needed to make digital the medium of choice for brand-building. For more information about Vizu, please visit www.brandlift.com.
Vizu Corporation
Series A in 2005
Vizu Corporation provides the first real-time, enterprise technology platform that allows advertisers and their partners in the digital media ecosystem to collaborate around optimizing Brand Lift metrics, moving their target audience through the purchase funnel from building awareness to creating intent and preference. The Vizu Brand Advertising Effectiveness platform supports the real-time measurement and optimization of all key processes in the advertising lifecycle, from audience profiling to campaign measurement, and includes solutions that can be used stand-alone or in conjunction to drive brand advertising effectiveness. By bringing the same metrics used to measure advertising effectiveness in the offline world to online advertising, and making them available in real-time, Vizu is providing the catalyst needed to make digital the medium of choice for brand-building. For more information about Vizu, please visit www.brandlift.com.
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