Greycroft

Rembrand is an advertising agency that specializes in a range of marketing services, including brand strategy, campaign management, and social media marketing. The agency focuses on online marketing techniques such as content marketing, display advertising, and newsletter campaigns. Additionally, Rembrand offers services for brand creation, revitalization, design, and experience, as well as employer branding and search engine marketing. In a notable development, Rembrand has also developed a programmatic product placement platform that utilizes generative AI to enhance videos with virtual product placements. This innovative approach allows brands to connect with creators, making virtual placements more scalable and effective in monetizing video content without relying on interruptive ads.

Breef is a marketing agency platform that connects brands with boutique agencies to fulfill their digital and creative needs. Founded in New York by George Raptis and Emily Bibb, Breef allows users to post projects and find suitable agencies for various purposes, including digital marketing, web development, paid advertising, branding, creative campaigns, and public relations. The platform streamlines the process of finding and engaging with agencies, enabling clients to save time and resources on their advertising campaigns.

Veritonic, Inc. is a marketing analytics company based in New York that specializes in audio research and analytics. Founded in 2015, Veritonic offers a platform designed to measure, compare, and test various audio assets, including music, voiceovers, and jingles, to assess their effectiveness across different audience segments. The platform provides qualitative and quantitative insights into marketing responses, allowing brands, agencies, and publishers to evaluate the return on investment (ROI) of their audio campaigns before, during, and after execution. By leveraging artificial intelligence metrics, Veritonic helps clients optimize their audio marketing strategies, mitigate risks, and enhance consumer engagement through impactful audio experiences.

Breef is a marketing agency platform that connects brands with boutique agencies to fulfill their digital and creative needs. Founded in New York by George Raptis and Emily Bibb, Breef allows users to post projects and find suitable agencies for various purposes, including digital marketing, web development, paid advertising, branding, creative campaigns, and public relations. The platform streamlines the process of finding and engaging with agencies, enabling clients to save time and resources on their advertising campaigns.

Podsights is a company that specializes in analytics, reporting, and attribution for podcast advertising. Founded in 2018 and based in New York, it offers a platform that provides podcast publishers and advertisers with actionable data and insights. This enables users to effectively target their content and measure the performance of their campaigns. Podsights replaces traditional methods of reporting, such as emailing download numbers and audio files, with modern, real-time analytics that allow for precise tracking of podcast listens and their impact on on-site activity. By utilizing a pixel-based measurement solution, Podsights equips advertisers with critical information about the effectiveness of their campaigns, contributing to a more data-driven approach to podcast advertising.

MutualMarkets is a co-marketing platform that facilitates partnerships between brands and content owners, such as TV shows, movies, and gaming titles. The platform leverages artificial intelligence to streamline the traditionally cumbersome process of forming brand alliances, which often involved extensive negotiations and manual coordination. By enabling brands to quickly create and deploy co-marketing ads, MutualMarkets enhances advertising effectiveness, resulting in significantly higher engagement and sales compared to standard advertising approaches. The integration of AI and workflow software within its marketplace allows for a more efficient and modern means of launching collaborative marketing campaigns, ultimately unlocking the potential of co-marketing partnerships.

Veritonic, Inc. is a marketing analytics company based in New York that specializes in audio research and analytics. Founded in 2015, Veritonic offers a platform designed to measure, compare, and test various audio assets, including music, voiceovers, and jingles, to assess their effectiveness across different audience segments. The platform provides qualitative and quantitative insights into marketing responses, allowing brands, agencies, and publishers to evaluate the return on investment (ROI) of their audio campaigns before, during, and after execution. By leveraging artificial intelligence metrics, Veritonic helps clients optimize their audio marketing strategies, mitigate risks, and enhance consumer engagement through impactful audio experiences.

Podsights is a company that specializes in analytics, reporting, and attribution for podcast advertising. Founded in 2018 and based in New York, it offers a platform that provides podcast publishers and advertisers with actionable data and insights. This enables users to effectively target their content and measure the performance of their campaigns. Podsights replaces traditional methods of reporting, such as emailing download numbers and audio files, with modern, real-time analytics that allow for precise tracking of podcast listens and their impact on on-site activity. By utilizing a pixel-based measurement solution, Podsights equips advertisers with critical information about the effectiveness of their campaigns, contributing to a more data-driven approach to podcast advertising.

PebblePost is the leading digital-to-direct mail marketing platform. They capture online interest and intent data to send relevant direct mail that activates buying decisions at home and drives conversions everywhere. The company invented Programmatic Direct Mail to help brands convert more shoppers into buyers using advanced targeting, algorithmic optimization, attribution, and quantitative analysis. PebblePost is a venture-backed company based in New York.

Overtime is a sports network designed for the next generation of sports enthusiasts. Based in New York City, the company creates original, digital-first content across various platforms, including YouTube, Snapchat, Instagram, and TikTok, focusing on short-form engagement. Overtime operates several innovative sports leagues, including Overtime Elite in basketball, Overtime Select, OT7 in football, and OTX in boxing, catering to both athletes and fans globally. The business model is supported by sponsorships, brand partnerships, e-commerce, licensing, and media rights, allowing Overtime to engage a community of over 90 million fans and followers. The company has attracted significant investment from notable venture capital firms and industry leaders.

Resonate operates a database platform that enhances consumer intelligence for brands and agencies through a deep analysis of audience characteristics. By focusing on motivations-based targeting, Resonate enables political campaigns, advocacy groups, and major consumer brands to create effective online advertising campaigns. The platform goes beyond traditional demographic targeting by uncovering unidentifiable values such as patriotism, environmentalism, and luxury preferences. This comprehensive understanding of behavioral, attitudinal, lifestyle, and life-stage data allows clients to better engage with their customers and tailor their marketing strategies effectively.

PebblePost is the leading digital-to-direct mail marketing platform. They capture online interest and intent data to send relevant direct mail that activates buying decisions at home and drives conversions everywhere. The company invented Programmatic Direct Mail to help brands convert more shoppers into buyers using advanced targeting, algorithmic optimization, attribution, and quantitative analysis. PebblePost is a venture-backed company based in New York.

MNTN Performance TV is a Connected TV advertising platform that focuses on delivering measurable results for marketers through advanced targeting, measurement, and optimization technologies. The company offers a cloud-based advertising solution that integrates cross-device capabilities across social, mobile, and display advertising. Key features of the platform include audience segmentation, campaign management, a creative ad builder, and comprehensive reporting tools. This enables clients to achieve transparency and maintain control over their campaigns, ultimately driving measurable conversions, revenue, and site visits. MNTN aims to not only meet the immediate goals of TV campaigns but also to create a lasting impact that supports long-term business growth.

Overtime is a sports network designed for the next generation of sports enthusiasts. Based in New York City, the company creates original, digital-first content across various platforms, including YouTube, Snapchat, Instagram, and TikTok, focusing on short-form engagement. Overtime operates several innovative sports leagues, including Overtime Elite in basketball, Overtime Select, OT7 in football, and OTX in boxing, catering to both athletes and fans globally. The business model is supported by sponsorships, brand partnerships, e-commerce, licensing, and media rights, allowing Overtime to engage a community of over 90 million fans and followers. The company has attracted significant investment from notable venture capital firms and industry leaders.

Sourcepoint Inc. is a company that specializes in developing a content compensation platform aimed at helping publishers address monetization challenges while maintaining consumer privacy. Founded in 2015 and headquartered in New York, Sourcepoint also has offices in Seattle and London. The platform provides publishers with technology to enhance options for consumers to support the content they enjoy, while also facilitating compliance with privacy laws. Sourcepoint's services include subscription-based consultative offerings that enable publishers and advertisers to obtain necessary consent from consumers regarding data usage. The company supports over 30 billion consumer touchpoints each month, helping digital publishers engage with users who use ad blockers and explore various compensation methods to generate revenue.

Button, Inc. is a mobile commerce technology company that provides a platform for brands to establish partnerships that enhance commerce. Its offerings include DeepLink Commerce, which extends application functionalities across a network of complementary apps, and the Button SDK, which facilitates cross-application features. The Button API enables developers to foster user engagement through loyalty initiatives and enhances acquisition and re-engagement strategies. Additionally, Button offers tools to model user loyalty, adjust shopping carts at checkout, and optimize mobile partnerships for travel companies. Since its founding in 2014, Button has driven over $3 billion in spending and has raised over $64 million in venture capital, positioning itself as a leader in mobile commerce enablement. The company is headquartered in New York, New York.

OmniVirt is a technology company based in Millbrae, California, specializing in a virtual reality and 360° video distribution platform for brands and publishers. Established in 2012, the platform allows brands to easily upload, promote, and analyze immersive advertising content across a wide network of publishers. OmniVirt's innovative technology supports the creation of various ad formats, including 360°, 3D, VR, and AR, which have been shown to deliver significantly higher performance compared to traditional advertising methods. The platform is designed to be ad platform agnostic and boasts 99% browser compatibility, making it accessible for digital marketers. OmniVirt is recognized for its collaboration with renowned publishers such as The New York Times, The Wall Street Journal, and Forbes, enhancing the reach and effectiveness of immersive advertising campaigns.

Data Plus Math Corporation, based in Newton, Massachusetts, specializes in video advertising software that connects advertising exposures to real-world outcomes. Established in 2016 and now a subsidiary of LiveRamp, the company offers a video analytics platform designed to enhance the effectiveness of advertising campaigns. Utilizing advanced data science and automated machine learning techniques, the platform delivers timely, clear, and actionable campaign analytics. This enables clients to drive product sales by providing unique insights and measurable outcomes, thereby maximizing the overall success of their advertising efforts.

Visto is a technology company focused on enhancing transparency, interoperability, and accountability in digital advertising. Its Visto Enterprise Advertising Hub serves as a vendor-agnostic platform that consolidates the entire ad tech stack into a single, user-friendly interface. This platform enables brands, media companies, and agencies to manage execution partners effectively, optimize advertising spend, measure performance, and leverage analytics to improve operational efficiencies and return on investment. Additionally, Visto's solutions facilitate the unification of the programmatic advertising ecosystem, allowing users to control audience reach and frequency while coordinating messaging across various media channels. Through its offerings, Visto aims to provide clarity and control in data-driven advertising.

PebblePost is the leading digital-to-direct mail marketing platform. They capture online interest and intent data to send relevant direct mail that activates buying decisions at home and drives conversions everywhere. The company invented Programmatic Direct Mail to help brands convert more shoppers into buyers using advanced targeting, algorithmic optimization, attribution, and quantitative analysis. PebblePost is a venture-backed company based in New York.

JW Player is a video streaming and analytics platform that provides an HTML5 video player for web content and video advertising. The company specializes in creating tools that enable publishers to enhance their visual storytelling and effectively monetize their video content. By using JW Player's technology, video professionals can increase views and audience engagement while maximizing advertising revenue with minimal investment. The platform is designed to accommodate various screens, allowing users to refine their video strategies and reach a wider audience.

ZergNet is a content recommendation company that specializes in driving incremental traffic and unique visitors to its partners. By integrating its content recommendation module, ZergNet promotes clients' content across a network of major publishing partners, including well-known media companies. This approach not only enhances visibility but also allows for targeted return traffic to specific areas such as video and sponsored sections. Through its services, ZergNet helps digital publishers monetize their content and expand their audience by delivering curated and relevant recommendations. As a result, larger partners benefit from a substantial influx of unique visitors daily, contributing to increased sales revenue.

Netsertive is an intelligent online marketing platform that puts big brand marketing to work for local businesses. The company leverages its proprietary data intelligence engine and deep expertise in the automotive, major appliance, furniture, consumer electronics, IT technology, dental, and eye care categories to deliver unprecedented speed, performance, and value from campaign enablement through execution. Netsertive also offers co-op marketing approval and reimbursement facilitation to its customers. Founded in 2009, the company has a history of rapid growth, a world-class team, and the strength of venture capital funding from top firms RRE Ventures, Harbert Venture Partners, and Greycroft Partners. Netsertive was recently named 2014 Software Company of the Year by North Carolina Technology Association and appeared 9th in the Triangle Business Journal’s Fast 50.

Nativo, Inc. is an advertising technology company that offers a platform designed for native advertising services catering to both publishers and brand advertisers. Founded in 2010 and headquartered in El Segundo, California, with additional offices in major cities like London, Los Angeles, San Francisco, New York, and Chicago, Nativo's platform enables publishers to easily manage and optimize content-based native advertisements across their media properties. The platform supports various functions, including campaign planning, buying, delivery, and analytics, allowing advertisers and agencies to maximize engagement with their brand content. Nativo's solutions are utilized by over 300 brands and 350 publishers, helping them automate and measure their native advertising efforts while enhancing the user experience through non-intrusive ad placements.

Sourcepoint Inc. is a company that specializes in developing a content compensation platform aimed at helping publishers address monetization challenges while maintaining consumer privacy. Founded in 2015 and headquartered in New York, Sourcepoint also has offices in Seattle and London. The platform provides publishers with technology to enhance options for consumers to support the content they enjoy, while also facilitating compliance with privacy laws. Sourcepoint's services include subscription-based consultative offerings that enable publishers and advertisers to obtain necessary consent from consumers regarding data usage. The company supports over 30 billion consumer touchpoints each month, helping digital publishers engage with users who use ad blockers and explore various compensation methods to generate revenue.

MNTN Performance TV is a Connected TV advertising platform that focuses on delivering measurable results for marketers through advanced targeting, measurement, and optimization technologies. The company offers a cloud-based advertising solution that integrates cross-device capabilities across social, mobile, and display advertising. Key features of the platform include audience segmentation, campaign management, a creative ad builder, and comprehensive reporting tools. This enables clients to achieve transparency and maintain control over their campaigns, ultimately driving measurable conversions, revenue, and site visits. MNTN aims to not only meet the immediate goals of TV campaigns but also to create a lasting impact that supports long-term business growth.

Livefyre is a content marketing and engagement platform that enables brands and publishers to integrate user-generated content into their websites and marketing efforts. Founded in 2009, the platform allows marketers to leverage real-time social content, enhancing audience engagement and driving traffic, conversions, and revenue. Livefyre serves over 1,500 prominent brands, including CBS, Cisco Systems, and CNN, by providing tools that facilitate the seamless incorporation of trusted content across various channels, such as websites, advertisements, emails, and digital displays. The company has established significant partnerships with major players like Adobe and Salesforce, positioning itself as a leader in content marketing solutions. Backed by notable investors, Livefyre continues to innovate in the realm of audience engagement and content curation.

Skimlinks is a prominent commerce content monetization platform that enables publishers to generate new revenue streams, reducing their reliance on traditional advertising. The platform automatically generates income for publishers by monetizing product links within commerce-related content, earning them a share of sales when readers make purchases through these links. Skimlinks provides access to over 60 affiliate networks, allowing publishers to earn commissions from approximately 27,000 merchants globally. The technology is designed to enhance click-through rates and earnings per click, thereby maximizing revenue potential. In 2017, the annual e-commerce transactions facilitated through Skimlinks' network reached $1 billion. The company serves a diverse clientele, including many of the top publishers in the US and UK, such as Conde Nast, Hearst, Buzzfeed, and the Huffington Post.

Button, Inc. is a mobile commerce technology company that provides a platform for brands to establish partnerships that enhance commerce. Its offerings include DeepLink Commerce, which extends application functionalities across a network of complementary apps, and the Button SDK, which facilitates cross-application features. The Button API enables developers to foster user engagement through loyalty initiatives and enhances acquisition and re-engagement strategies. Additionally, Button offers tools to model user loyalty, adjust shopping carts at checkout, and optimize mobile partnerships for travel companies. Since its founding in 2014, Button has driven over $3 billion in spending and has raised over $64 million in venture capital, positioning itself as a leader in mobile commerce enablement. The company is headquartered in New York, New York.

ZergNet is a content recommendation company that specializes in driving incremental traffic and unique visitors to its partners. By integrating its content recommendation module, ZergNet promotes clients' content across a network of major publishing partners, including well-known media companies. This approach not only enhances visibility but also allows for targeted return traffic to specific areas such as video and sponsored sections. Through its services, ZergNet helps digital publishers monetize their content and expand their audience by delivering curated and relevant recommendations. As a result, larger partners benefit from a substantial influx of unique visitors daily, contributing to increased sales revenue.

JW Player is a video streaming and analytics platform that provides an HTML5 video player for web content and video advertising. The company specializes in creating tools that enable publishers to enhance their visual storytelling and effectively monetize their video content. By using JW Player's technology, video professionals can increase views and audience engagement while maximizing advertising revenue with minimal investment. The platform is designed to accommodate various screens, allowing users to refine their video strategies and reach a wider audience.

Netsertive is an intelligent online marketing platform that puts big brand marketing to work for local businesses. The company leverages its proprietary data intelligence engine and deep expertise in the automotive, major appliance, furniture, consumer electronics, IT technology, dental, and eye care categories to deliver unprecedented speed, performance, and value from campaign enablement through execution. Netsertive also offers co-op marketing approval and reimbursement facilitation to its customers. Founded in 2009, the company has a history of rapid growth, a world-class team, and the strength of venture capital funding from top firms RRE Ventures, Harbert Venture Partners, and Greycroft Partners. Netsertive was recently named 2014 Software Company of the Year by North Carolina Technology Association and appeared 9th in the Triangle Business Journal’s Fast 50.

REDEF is a company that curates information streams tailored for various industry communities, integrating elements of pop culture. Its platform focuses on a diverse range of topics, including media, technology, sports, music, movies, education, fashion, design, and health. Through newsletters and community engagement, REDEF promotes a deeper understanding of these subjects by allowing users to customize their preferred content mixes and share them with others. The aim is to create an interactive environment where curated insights foster connections among professionals and enthusiasts alike.

Media Redefined was a Social Media Agency that started in January, 2009. It closed down its operations on 18th July, 2012 and sold the domain and digital assets to an undisclosed individual. Some of the brands with which Media Redefined worked extensively include - Samsung, Maruti, Aircel, Micromax, NIIT, NASSCOM, etc. The founders can be contacted at: catchme@praval.com gauravtechie@gmail.com honeytech@gmail.com

Vidible is a multi-platform, programmatic video exchange platform for discovering and distributing video content. It is now integrated into ONE by AOL. AOL Platforms enables the world's top marketers and media brands to reach consumers across desktop, mobile, and TV through premium experiences, programmatic buying, and performance-driven campaigns. It is the global partner of choice for leading publishers, advertisers, and agencies seeking to maximize the value of their brands online.

Skimlinks is a prominent commerce content monetization platform that enables publishers to generate new revenue streams, reducing their reliance on traditional advertising. The platform automatically generates income for publishers by monetizing product links within commerce-related content, earning them a share of sales when readers make purchases through these links. Skimlinks provides access to over 60 affiliate networks, allowing publishers to earn commissions from approximately 27,000 merchants globally. The technology is designed to enhance click-through rates and earnings per click, thereby maximizing revenue potential. In 2017, the annual e-commerce transactions facilitated through Skimlinks' network reached $1 billion. The company serves a diverse clientele, including many of the top publishers in the US and UK, such as Conde Nast, Hearst, Buzzfeed, and the Huffington Post.

Nativo, Inc. is an advertising technology company that offers a platform designed for native advertising services catering to both publishers and brand advertisers. Founded in 2010 and headquartered in El Segundo, California, with additional offices in major cities like London, Los Angeles, San Francisco, New York, and Chicago, Nativo's platform enables publishers to easily manage and optimize content-based native advertisements across their media properties. The platform supports various functions, including campaign planning, buying, delivery, and analytics, allowing advertisers and agencies to maximize engagement with their brand content. Nativo's solutions are utilized by over 300 brands and 350 publishers, helping them automate and measure their native advertising efforts while enhancing the user experience through non-intrusive ad placements.

Livefyre is a content marketing and engagement platform that enables brands and publishers to integrate user-generated content into their websites and marketing efforts. Founded in 2009, the platform allows marketers to leverage real-time social content, enhancing audience engagement and driving traffic, conversions, and revenue. Livefyre serves over 1,500 prominent brands, including CBS, Cisco Systems, and CNN, by providing tools that facilitate the seamless incorporation of trusted content across various channels, such as websites, advertisements, emails, and digital displays. The company has established significant partnerships with major players like Adobe and Salesforce, positioning itself as a leader in content marketing solutions. Backed by notable investors, Livefyre continues to innovate in the realm of audience engagement and content curation.

Group Nine Media is a digital media holding company founded in 2016 and headquartered in New York. It operates four prominent brands: The Dodo, which focuses on animal-related content; NowThis, a platform for video news; Thrillist, which covers food, drink, travel, and entertainment; and Seeker, a channel dedicated to science and exploration. With nearly 4 billion video views each month, Group Nine Media targets a young audience, particularly millennials, by providing engaging content designed for social media consumption. The company also offers services such as creative strategy development, branded content, and social storytelling consultation, enhancing its ability to deliver relevant information across various topics.

AwesomenessTV is a multi-platform media company based in Santa Monica, California, specializing in original programming aimed at the global Gen Z audience. It operates as a subsidiary of Viacom International Inc. and is owned by DreamWorks Animation and Hearst Corporation, which holds a 25 percent stake. The company's offerings include AwesomenessTV, a prominent destination for youth-oriented content; the ATV Network, a community-based multi-channel network with over 90,000 channels; and Big Frame, a talent management firm focused on influencers. Additionally, AwesomenessTV encompasses DreamWorksTV, Awestruck, Awesomeness Films, Wildness, as well as divisions dedicated to consumer products, music, and branded entertainment. Founded by Brian Robbins and Joe Davola, AwesomenessTV has established itself as a significant player in the digital media landscape.

33Across Inc. is a New York-based company that operates a social sharing and content discovery platform designed to enhance programmatic advertising in a cookieless environment. Founded in 2007, the company provides innovative marketing technologies such as SocialDNA Targeting, which helps clients identify and engage with social networks related to their brands. Its offerings include the BRAND GRAPH, which predicts consumer behavior to deliver brand and direct response ROI, Social Personas for real-time audience insights, and the Real Platform, which ensures the quality of ads by verifying viewability and mitigating fraudulent traffic. 33Across aims to empower marketers by helping them identify high-potential prospects connected to existing customers and brand loyalists. The company also has offices in San Francisco, Sunnyvale, Salt Lake City, and Chicago, further extending its reach in the advertising ecosystem.

MNTN Performance TV is a Connected TV advertising platform that focuses on delivering measurable results for marketers through advanced targeting, measurement, and optimization technologies. The company offers a cloud-based advertising solution that integrates cross-device capabilities across social, mobile, and display advertising. Key features of the platform include audience segmentation, campaign management, a creative ad builder, and comprehensive reporting tools. This enables clients to achieve transparency and maintain control over their campaigns, ultimately driving measurable conversions, revenue, and site visits. MNTN aims to not only meet the immediate goals of TV campaigns but also to create a lasting impact that supports long-term business growth.

Resonate operates a database platform that enhances consumer intelligence for brands and agencies through a deep analysis of audience characteristics. By focusing on motivations-based targeting, Resonate enables political campaigns, advocacy groups, and major consumer brands to create effective online advertising campaigns. The platform goes beyond traditional demographic targeting by uncovering unidentifiable values such as patriotism, environmentalism, and luxury preferences. This comprehensive understanding of behavioral, attitudinal, lifestyle, and life-stage data allows clients to better engage with their customers and tailor their marketing strategies effectively.

Media Armor specializes in mobile advertising analytics, facilitating interactions between consumers and brands. The company offers tools that enable multi-channel marketers to deliver relevant display advertising across various devices, including desktops, tablets, and smartphones. By creating detailed profiles of consumer actions, Media Armor helps marketers understand and predict consumer behavior, enhancing the effectiveness of their advertising strategies. Their approach includes tracking activities back to all points of sale, such as in-store and catalog purchases, allowing for a comprehensive view of return on advertising spend. This integration of digital and offline marketing efforts provides measurable outcomes and improves decision-making for advertisers.

MNTN Performance TV is a Connected TV advertising platform that focuses on delivering measurable results for marketers through advanced targeting, measurement, and optimization technologies. The company offers a cloud-based advertising solution that integrates cross-device capabilities across social, mobile, and display advertising. Key features of the platform include audience segmentation, campaign management, a creative ad builder, and comprehensive reporting tools. This enables clients to achieve transparency and maintain control over their campaigns, ultimately driving measurable conversions, revenue, and site visits. MNTN aims to not only meet the immediate goals of TV campaigns but also to create a lasting impact that supports long-term business growth.

Radiate Media formerly Matchbin, provides software and services that empower local media and businesses to find and capture the audience that matters most. From local news, weather, and traffic information to online and broadcast marketing tools, Radiate Media’s technology and nationwide network allows clients to grow revenue by reaching customers on-air, online, and on the go.

Livefyre is a content marketing and engagement platform that enables brands and publishers to integrate user-generated content into their websites and marketing efforts. Founded in 2009, the platform allows marketers to leverage real-time social content, enhancing audience engagement and driving traffic, conversions, and revenue. Livefyre serves over 1,500 prominent brands, including CBS, Cisco Systems, and CNN, by providing tools that facilitate the seamless incorporation of trusted content across various channels, such as websites, advertisements, emails, and digital displays. The company has established significant partnerships with major players like Adobe and Salesforce, positioning itself as a leader in content marketing solutions. Backed by notable investors, Livefyre continues to innovate in the realm of audience engagement and content curation.

PrecisionDemand, formerly Lucid Commerce, is an early stage company and television media agency based in Seattle and New York. PrecisionDemand applies sophisticated analytic techniques to cost-efficiently target more impressions on advertisers' best prospects. Using their cutting-edge technology platform, PrecisionDemand is able to precision-target the TV audience and quantify the impact these targeted impressions are having on sales. This targeting leverages many hundreds of individual and household demographic and behavioral attributes. Through their revolutionary Buyometric targeting system, PrecisionDemand has been able to decrease their clients' cost-per-sale by over 25% while predicting sales volumes through multiple channels with over 95% accuracy. The PrecisionDemand team is made up of industry leading experts in media, technology, and data mining.

Netsertive is an intelligent online marketing platform that puts big brand marketing to work for local businesses. The company leverages its proprietary data intelligence engine and deep expertise in the automotive, major appliance, furniture, consumer electronics, IT technology, dental, and eye care categories to deliver unprecedented speed, performance, and value from campaign enablement through execution. Netsertive also offers co-op marketing approval and reimbursement facilitation to its customers. Founded in 2009, the company has a history of rapid growth, a world-class team, and the strength of venture capital funding from top firms RRE Ventures, Harbert Venture Partners, and Greycroft Partners. Netsertive was recently named 2014 Software Company of the Year by North Carolina Technology Association and appeared 9th in the Triangle Business Journal’s Fast 50.

Oggifinogi, Inc. specializes in advertising technology and video platforms, offering innovative player technology and comprehensive campaign analysis. The company focuses on delivering interactive advertisements through advanced rich media technology, enabling clients to enhance their advertising strategies and engage effectively with their audiences. Acquired by Collective in February 2011, Oggifinogi continues to develop solutions that optimize advertising performance and deliver measurable results for its clients.

Resonate operates a database platform that enhances consumer intelligence for brands and agencies through a deep analysis of audience characteristics. By focusing on motivations-based targeting, Resonate enables political campaigns, advocacy groups, and major consumer brands to create effective online advertising campaigns. The platform goes beyond traditional demographic targeting by uncovering unidentifiable values such as patriotism, environmentalism, and luxury preferences. This comprehensive understanding of behavioral, attitudinal, lifestyle, and life-stage data allows clients to better engage with their customers and tailor their marketing strategies effectively.

Extreme Reach is revolutionizing the business aspects of content production and creative asset management for the media, entertainment and advertising ecosystem. In addition to being the leader in commercial Talent & Rights management and the 3rd largest EOR in the US, ER has transformed the way advertisers control the deployment of their creative and how the media sources those ads to execute campaigns. The company’s creative asset workflow platform, AdBridge™, is built upon a decade of innovation and integrates all the paths and processes required by today’s complex media landscape. The company proudly serves the best and biggest brands, studios, agencies, production companies, media destinations, performers and rights owners. With over 200,000 platform users, $2 billion in payroll annually and nearly four million creative assets in its care, ER frees content producers and the teams involved in ad campaign execution from the mundane so they can make magic happen.

Tynt enables premium publishers and content creators to capitalize on the most common sharing method on the web: copy & paste. Tynt inserts a page URL when copied content is pasted into emails and social sites, allowing more than 600,000 publishers to improve SEO, site traffic, content insights, and brand attribution. Tynt has revolutionized user engagement measurement, helping web publishers boost site value for users and advertisers alike. Tynt is a 33Across company.

PrecisionDemand, formerly Lucid Commerce, is an early stage company and television media agency based in Seattle and New York. PrecisionDemand applies sophisticated analytic techniques to cost-efficiently target more impressions on advertisers' best prospects. Using their cutting-edge technology platform, PrecisionDemand is able to precision-target the TV audience and quantify the impact these targeted impressions are having on sales. This targeting leverages many hundreds of individual and household demographic and behavioral attributes. Through their revolutionary Buyometric targeting system, PrecisionDemand has been able to decrease their clients' cost-per-sale by over 25% while predicting sales volumes through multiple channels with over 95% accuracy. The PrecisionDemand team is made up of industry leading experts in media, technology, and data mining.

Panvidea, Inc. engages in the on-demand video preparation, processing, and distribution of entertainment and advertising content on various digital platforms. It offers on-demand video encoding and processing solution that allows professional content owners, broadcasters, publishers, and advertising agencies to ingest, view, edit, brand, transcode, and package professional media content for digital network. The company also provides physical media digitization and ingestion, import, and technical consulting services. Its file-base on-demand technologies are applied to enhance and automate various digital media workflows, including content encoding and repurposing; multi-platform delivery; video aggregation, processing, and distribution; and content personalization, localization, and globalization. The company provides its solution to encode digital media elements, manage relevant metadata, edit and transform media for various audiences, and supply content as digital products to various platforms or devices. Panvidea, Inc. was formerly known as mPOINT. The company was founded in 2007 and is headquartered in New York, New York.

Vizu Corporation provides the first real-time, enterprise technology platform that allows advertisers and their partners in the digital media ecosystem to collaborate around optimizing Brand Lift metrics, moving their target audience through the purchase funnel from building awareness to creating intent and preference. The Vizu Brand Advertising Effectiveness platform supports the real-time measurement and optimization of all key processes in the advertising lifecycle, from audience profiling to campaign measurement, and includes solutions that can be used stand-alone or in conjunction to drive brand advertising effectiveness. By bringing the same metrics used to measure advertising effectiveness in the offline world to online advertising, and making them available in real-time, Vizu is providing the catalyst needed to make digital the medium of choice for brand-building. For more information about Vizu, please visit www.brandlift.com.

Extreme Reach is revolutionizing the business aspects of content production and creative asset management for the media, entertainment and advertising ecosystem. In addition to being the leader in commercial Talent & Rights management and the 3rd largest EOR in the US, ER has transformed the way advertisers control the deployment of their creative and how the media sources those ads to execute campaigns. The company’s creative asset workflow platform, AdBridge™, is built upon a decade of innovation and integrates all the paths and processes required by today’s complex media landscape. The company proudly serves the best and biggest brands, studios, agencies, production companies, media destinations, performers and rights owners. With over 200,000 platform users, $2 billion in payroll annually and nearly four million creative assets in its care, ER frees content producers and the teams involved in ad campaign execution from the mundane so they can make magic happen.

Panvidea, Inc. engages in the on-demand video preparation, processing, and distribution of entertainment and advertising content on various digital platforms. It offers on-demand video encoding and processing solution that allows professional content owners, broadcasters, publishers, and advertising agencies to ingest, view, edit, brand, transcode, and package professional media content for digital network. The company also provides physical media digitization and ingestion, import, and technical consulting services. Its file-base on-demand technologies are applied to enhance and automate various digital media workflows, including content encoding and repurposing; multi-platform delivery; video aggregation, processing, and distribution; and content personalization, localization, and globalization. The company provides its solution to encode digital media elements, manage relevant metadata, edit and transform media for various audiences, and supply content as digital products to various platforms or devices. Panvidea, Inc. was formerly known as mPOINT. The company was founded in 2007 and is headquartered in New York, New York.

Qualia is a digital advertising platform that assists organizations in converting potential customers into clients by providing a seamless consumer experience across various devices. The platform utilizes intent targeting and cross-screen audience association, merging multiple intent signals from consumers to enhance targeting capabilities. This allows businesses to effectively identify and follow the path of purchase from intent to conversion, optimizing marketing spend across devices. Qualia's cloud-based Data Intelligence Platform features the IQ Decision Engine, which enables real-time, omni-channel targeting and measurement. The company, led by CEO Kathy Leake, is committed to enhancing consumer targeting through data integrity and quality. Headquartered in New York City, Qualia also has offices in several major U.S. cities including Chicago, Irvine, Los Angeles, San Francisco, and Atlanta.

WideOrbit Inc. provides an advertising management platform that serves broadcast television, cable networks, and radio stations. Founded in 1999 and headquartered in San Francisco, the company offers a suite of solutions including WO Traffic for managing advertisement sales, WO Programmatic TV for enhancing local station revenue, and WO Analytics for generating insights from broadcast traffic data. Additionally, WideOrbit provides WO Digital Hub to streamline the advertisement sales cycle, WO Streaming for monetizing digital audio content, and WO Programmatic Digital to facilitate programmatic sales across various media. The company's technology is utilized by over 6,000 clients, including major networks like ABC/Disney and NBC Universal, and it manages a significant portion of annual advertising spending in the industry. WideOrbit's services also encompass consulting and training, ensuring clients can effectively leverage their platform to optimize revenue across traditional and digital channels.

Sportgenic (formerly Active Athlete, Inc.) is an online media and technology company that represents the buying power of millions of sport enthusiasts looking for people, products and information to fulfill their passion for sport. The company represents a network of highly engaging medium and long tail websites, including specialty sites, training resources, competition sites, social networks, and true enthusiast content sites. Sportgenic connects marketers with these engaged and passionate consumers via proprietary technology, enhanced ad targeting and deep domain expertise for a greater ROI.

Sportgenic (formerly Active Athlete, Inc.) is an online media and technology company that represents the buying power of millions of sport enthusiasts looking for people, products and information to fulfill their passion for sport. The company represents a network of highly engaging medium and long tail websites, including specialty sites, training resources, competition sites, social networks, and true enthusiast content sites. Sportgenic connects marketers with these engaged and passionate consumers via proprietary technology, enhanced ad targeting and deep domain expertise for a greater ROI.

Qualia is a digital advertising platform that assists organizations in converting potential customers into clients by providing a seamless consumer experience across various devices. The platform utilizes intent targeting and cross-screen audience association, merging multiple intent signals from consumers to enhance targeting capabilities. This allows businesses to effectively identify and follow the path of purchase from intent to conversion, optimizing marketing spend across devices. Qualia's cloud-based Data Intelligence Platform features the IQ Decision Engine, which enables real-time, omni-channel targeting and measurement. The company, led by CEO Kathy Leake, is committed to enhancing consumer targeting through data integrity and quality. Headquartered in New York City, Qualia also has offices in several major U.S. cities including Chicago, Irvine, Los Angeles, San Francisco, and Atlanta.

DigiSynd is a company that offers outsourced packaging, syndication, and marketing solutions designed to maximize the value of digital content for studios and creators. Founded by Oliver Luckett and Rob Maigret, who have a background in online media, DigiSynd combines traditional storytelling techniques with modern digital strategies. The company focuses on engaging online communities and enhancing user experiences through interactivity and user-generated content. Its services encompass online entertainment marketing, production, and syndication, helping clients effectively navigate the digital landscape and reach broader audiences.

WideOrbit Inc. provides an advertising management platform that serves broadcast television, cable networks, and radio stations. Founded in 1999 and headquartered in San Francisco, the company offers a suite of solutions including WO Traffic for managing advertisement sales, WO Programmatic TV for enhancing local station revenue, and WO Analytics for generating insights from broadcast traffic data. Additionally, WideOrbit provides WO Digital Hub to streamline the advertisement sales cycle, WO Streaming for monetizing digital audio content, and WO Programmatic Digital to facilitate programmatic sales across various media. The company's technology is utilized by over 6,000 clients, including major networks like ABC/Disney and NBC Universal, and it manages a significant portion of annual advertising spending in the industry. WideOrbit's services also encompass consulting and training, ensuring clients can effectively leverage their platform to optimize revenue across traditional and digital channels.

Takkle is an online platform dedicated to high school athletics, offering athletes the tools to create profiles, share videos and photos, and track statistics. The platform enables students to connect with team coaches and college sports recruiters, facilitating opportunities for advancement in their athletic careers. With a monthly audience of nearly one million athletes, Takkle serves both male and female users and has attracted a diverse range of advertisers, including notable brands such as Procter & Gamble, Gatorade, and Spalding. The platform also allows users to invite friends, teammates, coaches, and family to join and engage with their athletic journey.

Visto is a technology company focused on enhancing transparency, interoperability, and accountability in digital advertising. Its Visto Enterprise Advertising Hub serves as a vendor-agnostic platform that consolidates the entire ad tech stack into a single, user-friendly interface. This platform enables brands, media companies, and agencies to manage execution partners effectively, optimize advertising spend, measure performance, and leverage analytics to improve operational efficiencies and return on investment. Additionally, Visto's solutions facilitate the unification of the programmatic advertising ecosystem, allowing users to control audience reach and frequency while coordinating messaging across various media channels. Through its offerings, Visto aims to provide clarity and control in data-driven advertising.

Intent Media Works provides technology and services for the distribution of licensed digital media content and advertising via the internet and peer-to-peer file trading systems. The company also provides security and various licensing options for digital media files and allows its clients for territory restrictions, expiration dates, variable pricing, and device output selection.

Vizu Corporation provides the first real-time, enterprise technology platform that allows advertisers and their partners in the digital media ecosystem to collaborate around optimizing Brand Lift metrics, moving their target audience through the purchase funnel from building awareness to creating intent and preference. The Vizu Brand Advertising Effectiveness platform supports the real-time measurement and optimization of all key processes in the advertising lifecycle, from audience profiling to campaign measurement, and includes solutions that can be used stand-alone or in conjunction to drive brand advertising effectiveness. By bringing the same metrics used to measure advertising effectiveness in the offline world to online advertising, and making them available in real-time, Vizu is providing the catalyst needed to make digital the medium of choice for brand-building. For more information about Vizu, please visit www.brandlift.com.

Takkle is an online platform dedicated to high school athletics, offering athletes the tools to create profiles, share videos and photos, and track statistics. The platform enables students to connect with team coaches and college sports recruiters, facilitating opportunities for advancement in their athletic careers. With a monthly audience of nearly one million athletes, Takkle serves both male and female users and has attracted a diverse range of advertisers, including notable brands such as Procter & Gamble, Gatorade, and Spalding. The platform also allows users to invite friends, teammates, coaches, and family to join and engage with their athletic journey.

Vizu Corporation provides the first real-time, enterprise technology platform that allows advertisers and their partners in the digital media ecosystem to collaborate around optimizing Brand Lift metrics, moving their target audience through the purchase funnel from building awareness to creating intent and preference. The Vizu Brand Advertising Effectiveness platform supports the real-time measurement and optimization of all key processes in the advertising lifecycle, from audience profiling to campaign measurement, and includes solutions that can be used stand-alone or in conjunction to drive brand advertising effectiveness. By bringing the same metrics used to measure advertising effectiveness in the offline world to online advertising, and making them available in real-time, Vizu is providing the catalyst needed to make digital the medium of choice for brand-building. For more information about Vizu, please visit www.brandlift.com.