Greycroft

Founded in 2006, Greycroft is a venture capital firm based in New York and Los Angeles. With over $1 billion under management, it focuses on early-stage investments in consumer internet, financial technology, healthcare, and enterprise software sectors across the United States. The firm leverages its extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, and bring products to market.

William Agathis

Investor

Brentt Baltimore

Principal

Adam Boutin

Partner

Brian Bustamante-Nicholson

Partner

Nick Crance

Principal

Conor Deveney

Principal

John Elton

Partner

Livi Grant

Investor

Alaina Hartley

Investor

Jen Hilibrand

Investor

Alan Patricof

Chairman and Co-Founder

Dylan Pearce

Partner

Massimo Pennisi

Principal

Carley Phillips

Investor

Katherine Power

Partner

Elaine Russell

Principal

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Partner

Ian Sigalow

Partner

Bryan Subijano

Principal

Mark Terbeek

Partner

Marcie Vu

General Partner

Past deals in Advertising

Rembrand

Series A in 2025
Rembrand is an advertising agency specializing in a comprehensive range of marketing services, including brand strategy, campaign management, and social media marketing. The company offers digital marketing solutions such as content marketing, newsletter, display advertising, and employer branding. Additionally, Rembrand has developed a programmatic product placement platform that utilizes generative AI to enhance videos with virtual product placements, allowing brands to connect seamlessly with creators to scale their marketing efforts. This innovative approach to monetizing videos without interruptive ads positions Rembrand as a forward-thinking player in the advertising landscape.

Rembrand

Seed Round in 2022
Rembrand is an advertising agency specializing in a comprehensive range of marketing services, including brand strategy, campaign management, and social media marketing. The company offers digital marketing solutions such as content marketing, newsletter, display advertising, and employer branding. Additionally, Rembrand has developed a programmatic product placement platform that utilizes generative AI to enhance videos with virtual product placements, allowing brands to connect seamlessly with creators to scale their marketing efforts. This innovative approach to monetizing videos without interruptive ads positions Rembrand as a forward-thinking player in the advertising landscape.

Breef

Venture Round in 2022
Breef operates an online platform that connects businesses with vetted marketing and creative agencies for project-based collaborations. The platform offers tools for project planning, proposal evaluation, contract management, and payments.

Veritonic

Series A in 2022
Veritonic offers a comprehensive audio analytics platform that enables businesses to measure, compare, and optimize the impact of their audio content such as music, videos, voiceovers, jingles, and audio logos. By providing AI-driven metrics and marketing response data, Veritonic helps clients make informed decisions about their audio investments, mitigate risks through optimization, and enhance consumer engagement.

Breef

Debt Financing in 2021
Breef operates an online platform that connects businesses with vetted marketing and creative agencies for project-based collaborations. The platform offers tools for project planning, proposal evaluation, contract management, and payments.

Podsights

Venture Round in 2021
Podsights is a New York-based company that specializes in analytics, reporting, and attribution for podcast advertising. Founded in 2018, it offers a platform that provides podcast publishers and advertisers with actionable data and insights to optimize their content and assess campaign performance. The platform features a pixel-based measurement solution, allowing advertisers to track the impact of their podcasts by linking listens to on-site activity. Podsights enhances the advertising experience by delivering modern reporting tools that eliminate the need for manual data sharing, such as emailing download numbers or audio files. By offering real-time downloads, air checks, and placement transcripts, Podsights empowers marketers to gain a deeper understanding of their campaigns and make informed adjustments to improve effectiveness.

MutualMarkets

Seed Round in 2021
MutualMarkets facilitates collaborative marketing between brands and content owners like TV shows and movies. Its AI-driven platform streamlines the process of forming partnerships and deploying co-marketing ads, which typically outperform standard creatives by up to ten times.

Veritonic

Series A in 2020
Veritonic offers a comprehensive audio analytics platform that enables businesses to measure, compare, and optimize the impact of their audio content such as music, videos, voiceovers, jingles, and audio logos. By providing AI-driven metrics and marketing response data, Veritonic helps clients make informed decisions about their audio investments, mitigate risks through optimization, and enhance consumer engagement.

Podsights

Seed Round in 2020
Podsights is a New York-based company that specializes in analytics, reporting, and attribution for podcast advertising. Founded in 2018, it offers a platform that provides podcast publishers and advertisers with actionable data and insights to optimize their content and assess campaign performance. The platform features a pixel-based measurement solution, allowing advertisers to track the impact of their podcasts by linking listens to on-site activity. Podsights enhances the advertising experience by delivering modern reporting tools that eliminate the need for manual data sharing, such as emailing download numbers or audio files. By offering real-time downloads, air checks, and placement transcripts, Podsights empowers marketers to gain a deeper understanding of their campaigns and make informed adjustments to improve effectiveness.

Glow

Seed Round in 2019
Glow Technologies Inc. operates an online platform designed to support podcasters in building their media businesses. Established in 2019 and based in Seattle, Washington, Glow provides tools that enable podcast creators to foster direct relationships with their listeners. The platform allows users to create custom marketing web pages that align with their brand, while listeners can subscribe to premium content or make one-time payments directly from their preferred podcast player. By facilitating these subscriptions, Glow helps podcasters access new revenue streams, enhancing their content offerings and audience engagement beyond traditional advertising and sponsorships.

PebblePost

Series C in 2018
Founded in 2014, PebblePost operates a digital-to-direct mail marketing platform. It converts online interest into offline purchases by sending targeted direct mail, driving conversions and measurable business outcomes.

Resonate

Series C in 2017
Resonate is a developer of a consumer intelligence platform that equips brands and agencies with deep insights into audience motivations and behaviors. By analyzing various dimensions such as values, lifestyle, and life-stage data, Resonate offers a nuanced understanding of consumer segments. This approach allows clients, including political campaigns, advocacy groups, and major consumer brands, to craft targeted online advertising strategies that resonate with specific human values, such as patriotism, environmentalism, and innovation. By moving beyond traditional demographic targeting, Resonate empowers its clients to engage more effectively with their audiences and enhance customer experiences.

PebblePost

Debt Financing in 2017
Founded in 2014, PebblePost operates a digital-to-direct mail marketing platform. It converts online interest into offline purchases by sending targeted direct mail, driving conversions and measurable business outcomes.

MNTN

Convertible Note in 2017
MNTN is a technology company specializing in Connected TV advertising. It offers advanced targeting, measurement, and automated optimization tools to deliver effective performance-driven campaigns for businesses.

Button

Series B in 2017
Button facilitates seamless mobile commerce by connecting brands and consumers via its platform. It enables brands to drive sales and publishers to earn revenue through enhanced user experiences.

Sourcepoint

Series B in 2017
Sourcepoint provides a privacy software platform for publishers and advertisers to manage consent and compliance across dynamic consumer touchpoints. The platform automates privacy workflows to help clients obtain privacy law compliant consent, communicate with users of ad blockers, and test monetization approaches. It also operates a content compensation platform that helps publishers quantify monetization challenges and offer consumers more ways to support the content they enjoy. The company serves enterprise clients with privacy automation and related consultative services to enable compliant data use and revenue experimentation. Founded in 2015, Sourcepoint is headquartered in New York, with offices in London and Berlin.

OmniVirt

Seed Round in 2016
OmniVirt is a technology company based in Millbrae, California, founded in 2012. It specializes in creating an advertising platform that enables the creation and distribution of immersive ads using virtual reality (VR), 360° video, 3D rendering, and augmented reality (AR). The platform allows brands to upload, promote, and analyze their content across a network of publishers and platforms, delivering significantly higher performance than traditional advertising. OmniVirt's technology is compatible with most browsers and trusted by major publishers such as The New York Times, WSJ, Washington Post, and Forbes.

Data Plus Math

Venture Round in 2016
Data Plus Math Corporation, based in Newton, Massachusetts, specializes in developing video advertising software that connects advertising exposures to tangible real-world outcomes. Founded in 2016, the company operates as a subsidiary of LiveRamp, Inc. Its platform utilizes advanced data science and automated machine learning techniques to provide comprehensive media measurement data and analytics. By delivering timely and actionable campaign insights, Data Plus Math helps clients maximize the effectiveness of their advertising campaigns and drive product sales, offering unique measures and intelligence that enhance decision-making in the advertising space.

Visto

Private Equity Round in 2016
Visto is a technology company focused on enhancing transparency, interoperability, and accountability in digital advertising. Its Visto Enterprise Advertising Hub serves as a vendor-agnostic platform that consolidates the entire ad tech stack into a single, user-friendly interface. This platform enables brands, media companies, and agencies to manage execution partners effectively, optimize advertising spend, measure performance, and leverage analytics to improve operational efficiencies and return on investment. Additionally, Visto's solutions facilitate the unification of the programmatic advertising ecosystem, allowing users to control audience reach and frequency while coordinating messaging across various media channels. Through its offerings, Visto aims to provide clarity and control in data-driven advertising.

PebblePost

Series A in 2016
Founded in 2014, PebblePost operates a digital-to-direct mail marketing platform. It converts online interest into offline purchases by sending targeted direct mail, driving conversions and measurable business outcomes.

JW Player

Series D in 2016
JW Player is a technology company specializing in video streaming solutions. It provides an HTML5 video player designed for web content publishing and monetization through video ads. The platform aims to enhance views, engagement, and advertisement revenue for publishers with minimal effort or investment, while offering flexible tools for video professionals to optimize their strategies across various screens.

ZergNet

Venture Round in 2015
ZergNet is a content recommendation company that specializes in driving incremental traffic and unique visitors to its partners. By implementing its content recommendation module, ZergNet promotes digital content across a network of prominent publishing partners, including major media companies such as Conde Nast, NBC, and Viacom. The company's platform not only facilitates the publication of content but also offers tailored recommendations that enhance audience engagement. This enables digital publishers to monetize their platforms effectively while expanding their reach through the promotion of curated and relevant content. ZergNet's services significantly contribute to increased traffic, with larger partners seeing hundreds of thousands of new unique visitors daily, ultimately boosting their sales revenue.

Netsertive

Series C in 2015
Founded in 2009, Netsertive is a leading provider of intelligent online marketing platforms. It specializes in delivering high-performance campaigns for local businesses across various categories such as automotive, appliances, furniture, consumer electronics, IT technology, dental, and eye care. The company's proprietary data intelligence engine enables swift campaign execution, ensuring optimal speed, performance, and value. Netsertive also facilitates co-op marketing approval and reimbursement processes.

Nativo

Series B in 2015
Nativo, established in 2010, is a technology company based in El Segundo, California, with additional offices in major U.S. cities and London. It specializes in developing a software platform that facilitates native advertising services for both brand advertisers and publishers. The platform enables brands to plan, buy, manage, deliver, optimize, and measure native ad campaigns, while publishers can build, host, serve, and report on these campaigns across their web and mobile properties. Over 300 brands and 350 publishers use Nativo's platform to scale, automate, and measure native ads, enhancing audience engagement and expanding revenue potential.

Sourcepoint

Series A in 2015
Sourcepoint provides a privacy software platform for publishers and advertisers to manage consent and compliance across dynamic consumer touchpoints. The platform automates privacy workflows to help clients obtain privacy law compliant consent, communicate with users of ad blockers, and test monetization approaches. It also operates a content compensation platform that helps publishers quantify monetization challenges and offer consumers more ways to support the content they enjoy. The company serves enterprise clients with privacy automation and related consultative services to enable compliant data use and revenue experimentation. Founded in 2015, Sourcepoint is headquartered in New York, with offices in London and Berlin.

MNTN

Convertible Note in 2015
MNTN is a technology company specializing in Connected TV advertising. It offers advanced targeting, measurement, and automated optimization tools to deliver effective performance-driven campaigns for businesses.

Button

Series A in 2015
Button facilitates seamless mobile commerce by connecting brands and consumers via its platform. It enables brands to drive sales and publishers to earn revenue through enhanced user experiences.

ZergNet

Series A in 2014
ZergNet is a content recommendation company that specializes in driving incremental traffic and unique visitors to its partners. By implementing its content recommendation module, ZergNet promotes digital content across a network of prominent publishing partners, including major media companies such as Conde Nast, NBC, and Viacom. The company's platform not only facilitates the publication of content but also offers tailored recommendations that enhance audience engagement. This enables digital publishers to monetize their platforms effectively while expanding their reach through the promotion of curated and relevant content. ZergNet's services significantly contribute to increased traffic, with larger partners seeing hundreds of thousands of new unique visitors daily, ultimately boosting their sales revenue.

JW Player

Series C in 2014
JW Player is a technology company specializing in video streaming solutions. It provides an HTML5 video player designed for web content publishing and monetization through video ads. The platform aims to enhance views, engagement, and advertisement revenue for publishers with minimal effort or investment, while offering flexible tools for video professionals to optimize their strategies across various screens.

Netsertive

Series B in 2014
Founded in 2009, Netsertive is a leading provider of intelligent online marketing platforms. It specializes in delivering high-performance campaigns for local businesses across various categories such as automotive, appliances, furniture, consumer electronics, IT technology, dental, and eye care. The company's proprietary data intelligence engine enables swift campaign execution, ensuring optimal speed, performance, and value. Netsertive also facilitates co-op marketing approval and reimbursement processes.

Redef

Seed Round in 2014
Redef is a company that operates a live media feed platform designed to deliver curated information streams tailored for various industry communities, alongside elements of pop culture. Its focus encompasses a diverse range of topics, including media, technology, sports, music, movies, education, fashion, design, and health. Through its platform, Redef provides newsletters and creates remixes, fostering communities around these verticals. The company aims to enable users to personalize their content experience by allowing them to select and share their favorite topics and insights, thereby facilitating a deeper understanding of the subjects they are passionate about.

Wochit

Series B in 2014
Wochit Inc. operates an online video creation platform tailored for publishers, newsrooms, media companies, and brands seeking to enhance audience engagement through social videos. Founded in 2012 and based in Yehud, Israel, Wochit's platform simplifies the video creation process, allowing users to produce short-form videos using a real-time and license-cleared media collection. This capability enables organizations to design socially-optimized video content that can be easily shared across various social and digital platforms. By providing powerful yet user-friendly video storytelling solutions, Wochit empowers a wide range of organizations, from brands to nonprofits, to connect with their audiences in innovative ways.

Media Redefined

Seed Round in 2014
Media Redefined was a Social Media Agency that started in January, 2009. It closed down its operations on 18th July, 2012 and sold the domain and digital assets to an undisclosed individual. Some of the brands with which Media Redefined worked extensively include - Samsung, Maruti, Aircel, Micromax, NIIT, NASSCOM, etc. The founders can be contacted at: catchme@praval.com gauravtechie@gmail.com honeytech@gmail.com

Vidible

Series A in 2014
Vidible is a video management and exchange platform for buyers and sellers of digital media to manage, distribute, and monetize video content across desktop, mobile, and TV. The platform delivers transparency and control, offering tools to optimize video programming and monetize video assets through multi-platform programmatic buying and selling. It serves publishers, advertisers, and agencies seeking to maximize the value of their brands online by streamlining content management and monetization workflows. Vidible has been integrated into ONE by AOL, aligning its capabilities with AOL Platforms to reach consumers through premium experiences and performance-driven campaigns.

Wochit

Series A in 2013
Wochit Inc. operates an online video creation platform tailored for publishers, newsrooms, media companies, and brands seeking to enhance audience engagement through social videos. Founded in 2012 and based in Yehud, Israel, Wochit's platform simplifies the video creation process, allowing users to produce short-form videos using a real-time and license-cleared media collection. This capability enables organizations to design socially-optimized video content that can be easily shared across various social and digital platforms. By providing powerful yet user-friendly video storytelling solutions, Wochit empowers a wide range of organizations, from brands to nonprofits, to connect with their audiences in innovative ways.

Nativo

Series A in 2013
Nativo, established in 2010, is a technology company based in El Segundo, California, with additional offices in major U.S. cities and London. It specializes in developing a software platform that facilitates native advertising services for both brand advertisers and publishers. The platform enables brands to plan, buy, manage, deliver, optimize, and measure native ad campaigns, while publishers can build, host, serve, and report on these campaigns across their web and mobile properties. Over 300 brands and 350 publishers use Nativo's platform to scale, automate, and measure native ads, enhancing audience engagement and expanding revenue potential.

Group Nine Media

Series A in 2013
Group Nine Media, Inc. is a digital media holding company founded in 2016 and headquartered in New York City. It focuses on creating content across several key areas, including food, drink, entertainment, news, and science. The company operates four primary brands: The Dodo, which specializes in animal-related content; NowThis, a video news publisher tailored for social media; Thrillist, which covers lifestyle topics including food, drink, travel, and entertainment; and Seeker, a platform dedicated to science and exploration. Group Nine Media engages a young audience, particularly millennials, through its video-centric, socially-driven approach, generating nearly 4 billion video views each month and providing services such as data insights, creative strategy development, and branded content.

JW Player

Series B in 2012
JW Player is a technology company specializing in video streaming solutions. It provides an HTML5 video player designed for web content publishing and monetization through video ads. The platform aims to enhance views, engagement, and advertisement revenue for publishers with minimal effort or investment, while offering flexible tools for video professionals to optimize their strategies across various screens.

33Across

Series C in 2012
33Across Inc. is a New York-based company that operates a social sharing and content discovery platform designed to enhance programmatic advertising in a cookieless environment. Founded in 2007, the company provides innovative marketing technologies such as SocialDNA Targeting, which helps clients identify and engage with social networks related to their brands. Its offerings include the BRAND GRAPH, which predicts consumer behavior to deliver brand and direct response ROI, Social Personas for real-time audience insights, and the Real Platform, which ensures the quality of ads by verifying viewability and mitigating fraudulent traffic. 33Across aims to empower marketers by helping them identify high-potential prospects connected to existing customers and brand loyalists. The company also has offices in San Francisco, Sunnyvale, Salt Lake City, and Chicago, further extending its reach in the advertising ecosystem.

MNTN

Venture Round in 2012
MNTN is a technology company specializing in Connected TV advertising. It offers advanced targeting, measurement, and automated optimization tools to deliver effective performance-driven campaigns for businesses.

Resonate

Series B in 2012
Resonate is a developer of a consumer intelligence platform that equips brands and agencies with deep insights into audience motivations and behaviors. By analyzing various dimensions such as values, lifestyle, and life-stage data, Resonate offers a nuanced understanding of consumer segments. This approach allows clients, including political campaigns, advocacy groups, and major consumer brands, to craft targeted online advertising strategies that resonate with specific human values, such as patriotism, environmentalism, and innovation. By moving beyond traditional demographic targeting, Resonate empowers its clients to engage more effectively with their audiences and enhance customer experiences.

Media Armor

Series A in 2012
Media Armor is a company that specializes in mobile advertising analytics, focusing on enhancing interactions between consumers and brands. It offers tools for the mobile display advertising industry that enable multi-channel marketers to effectively reach consumers through relevant advertisements on various devices, including desktops, tablets, and smartphones. By creating detailed blueprints of consumer actions across all channels, Media Armor enhances ad decision-making and allows for the tracking of consumer activity across multiple points of sale, including in-store purchases and catalog interactions. This comprehensive approach provides measurable return on advertising spend (ROAS), effectively unifying digital and offline marketing efforts.

MNTN

Series B in 2011
MNTN is a technology company specializing in Connected TV advertising. It offers advanced targeting, measurement, and automated optimization tools to deliver effective performance-driven campaigns for businesses.

Radiate Media

Series B in 2011
Radiate Media formerly Matchbin, provides software and services that empower local media and businesses to find and capture the audience that matters most. From local news, weather, and traffic information to online and broadcast marketing tools, Radiate Media’s technology and nationwide network allows clients to grow revenue by reaching customers on-air, online, and on the go.

PrecisionDemand

Series C in 2011
PrecisionDemand is an early-stage company headquartered in Seattle with a presence in New York, specializing in television media agency services. The company employs advanced analytics to efficiently target advertisements towards clients' most promising prospects across various demographic and behavioral attributes. Their proprietary Buyometric targeting system enables precise TV audience targeting, reducing clients' cost-per-sale by over 25% while accurately predicting sales volumes through multiple channels with over 95% accuracy. PrecisionDemand offers comprehensive campaign tracking, analysis, and optimization services, providing clients with valuable insights into marketing effectiveness and operational efficiency.

Netsertive

Series A in 2010
Founded in 2009, Netsertive is a leading provider of intelligent online marketing platforms. It specializes in delivering high-performance campaigns for local businesses across various categories such as automotive, appliances, furniture, consumer electronics, IT technology, dental, and eye care. The company's proprietary data intelligence engine enables swift campaign execution, ensuring optimal speed, performance, and value. Netsertive also facilitates co-op marketing approval and reimbursement processes.

Oggifinogi

Series A in 2010
Oggifinogi, Inc. is a provider of advertising technology, specializing in interactive advertisements that leverage rich media technology. The company offers a comprehensive video platform and player technology, enabling advanced campaign analysis to optimize advertising strategies. Founded to enhance the effectiveness of digital advertising, Oggifinogi has positioned itself as a significant player in the advertising technology landscape since its acquisition by Collective in February 2011.

Resonate

Series A in 2010
Resonate is a developer of a consumer intelligence platform that equips brands and agencies with deep insights into audience motivations and behaviors. By analyzing various dimensions such as values, lifestyle, and life-stage data, Resonate offers a nuanced understanding of consumer segments. This approach allows clients, including political campaigns, advocacy groups, and major consumer brands, to craft targeted online advertising strategies that resonate with specific human values, such as patriotism, environmentalism, and innovation. By moving beyond traditional demographic targeting, Resonate empowers its clients to engage more effectively with their audiences and enhance customer experiences.

Extreme Reach

Series B in 2010
Extreme Reach streamlines content production and creative asset management for media, entertainment, and advertising industries. Its platform, AdBridge™, integrates workflows for complex media landscapes, serving over 200,000 users annually.

Adly

Series B in 2010
Adly Inc. is a digital marketing software and services company that specializes in connecting brands and agencies with influencers and celebrities to enhance audience engagement and drive sales. Founded in 2009 and headquartered in Beverly Hills, California, Adly offers a suite of tools focused on data-driven audience targeting, in-stream social advertising, and real-time event strategies that generate actionable insights and earned media. The company supports over 150 major brands, including Visa, Toyota, and Microsoft, by providing services such as strategic planning, campaign execution, and performance monitoring. Its offerings include AudienceIQ, which optimizes audience matching for sponsored posts, and Campaign Builder, a program designed to surpass traditional advertising methods. Adly has successfully facilitated more than 25,000 celebrity-driven campaigns, making it a prominent player in the digital marketing landscape.

PrecisionDemand

Series B in 2010
PrecisionDemand is an early-stage company headquartered in Seattle with a presence in New York, specializing in television media agency services. The company employs advanced analytics to efficiently target advertisements towards clients' most promising prospects across various demographic and behavioral attributes. Their proprietary Buyometric targeting system enables precise TV audience targeting, reducing clients' cost-per-sale by over 25% while accurately predicting sales volumes through multiple channels with over 95% accuracy. PrecisionDemand offers comprehensive campaign tracking, analysis, and optimization services, providing clients with valuable insights into marketing effectiveness and operational efficiency.

Panvidea

Series A in 2010
Panvidea, Inc. is a company that specializes in on-demand video preparation, processing, and distribution for entertainment and advertising content across various digital platforms. Founded in 2007 and headquartered in New York, it provides a comprehensive suite of services that includes video encoding, processing, and cloud-based solutions for content owners, broadcasters, publishers, and advertising agencies. Panvidea's technology facilitates the ingestion, editing, branding, transcoding, and packaging of professional media content, enhancing digital media workflows. The company also offers physical media digitization, technical consulting services, and focuses on content personalization, localization, and globalization. By managing metadata and transforming media for diverse audiences, Panvidea supports the delivery of digital products to multiple platforms and devices.

Vizu Corporation

Venture Round in 2009
Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.

Extreme Reach

Series A in 2009
Extreme Reach streamlines content production and creative asset management for media, entertainment, and advertising industries. Its platform, AdBridge™, integrates workflows for complex media landscapes, serving over 200,000 users annually.

Panvidea

Series A in 2008
Panvidea, Inc. is a company that specializes in on-demand video preparation, processing, and distribution for entertainment and advertising content across various digital platforms. Founded in 2007 and headquartered in New York, it provides a comprehensive suite of services that includes video encoding, processing, and cloud-based solutions for content owners, broadcasters, publishers, and advertising agencies. Panvidea's technology facilitates the ingestion, editing, branding, transcoding, and packaging of professional media content, enhancing digital media workflows. The company also offers physical media digitization, technical consulting services, and focuses on content personalization, localization, and globalization. By managing metadata and transforming media for diverse audiences, Panvidea supports the delivery of digital products to multiple platforms and devices.

WideOrbit

Series D in 2008
WideOrbit Inc. is a prominent provider of advertising management technology, catering to broadcast television, cable networks, and radio stations. Founded in 1999 and headquartered in San Francisco, the company offers a comprehensive suite of solutions designed to streamline operations and enhance revenue across various media channels. Its flagship products include WO Traffic, which manages advertisement sales and operations; WO Programmatic TV for local TV stations; and WO Analytics, which provides insights into pricing and sales performance. Additionally, WideOrbit offers tools for digital audio monetization, programmatic sales, and content management, serving over 6,000 clients, including major networks such as ABC/Disney and NBC Universal. The company also provides implementation and consulting services, establishing itself as the system of record for substantial annual advertising expenditures. With additional offices in London and Paris, WideOrbit continues to innovate in the advertising technology space.

Sportgenic

Series B in 2008
Sportgenic is an online media and technology company that connects advertisers with millions of engaged sport enthusiasts across its network of specialized websites. These sites cater to diverse sporting interests, offering training resources, competition platforms, social networks, and authentic content. The company employs proprietary technology for precise ad targeting, ensuring marketers achieve a greater return on investment (ROI).

Sportgenic

Series A in 2008
Sportgenic is an online media and technology company that connects advertisers with millions of engaged sport enthusiasts across its network of specialized websites. These sites cater to diverse sporting interests, offering training resources, competition platforms, social networks, and authentic content. The company employs proprietary technology for precise ad targeting, ensuring marketers achieve a greater return on investment (ROI).

LicenseStream

Series B in 2008
LicenseStream is a leading provider of licensing and royalty payment automation solutions designed for content owners. The company's platform simplifies the process of defining rights and facilitates online transactions for digital content, enabling clients to license and monitor various forms of electronic media efficiently. By automating traditional, manual licensing processes, LicenseStream enhances operational efficiency for its enterprise partners, which include prominent names in global advertising and content production. Additionally, the platform offers tools to detect and mitigate unauthorized usage of content, ensuring that owners can maintain control over their intellectual property.

DigiSynd

Seed Round in 2008
DigiSynd is a company that specializes in outsourced packaging, syndication, and marketing solutions for digital studios and content creators. By leveraging traditional storytelling techniques and insights from conventional media, DigiSynd effectively enhances the online value of content within digital communities and interactive platforms. The company offers a range of services including online entertainment marketing, production, and syndication, helping clients navigate the complexities of the digital landscape. Founded by Oliver Luckett and Rob Maigret, who previously collaborated at Revver, DigiSynd aims to maximize content reach and engagement through innovative marketing strategies tailored for the online environment.

WideOrbit

Series C in 2008
WideOrbit Inc. is a prominent provider of advertising management technology, catering to broadcast television, cable networks, and radio stations. Founded in 1999 and headquartered in San Francisco, the company offers a comprehensive suite of solutions designed to streamline operations and enhance revenue across various media channels. Its flagship products include WO Traffic, which manages advertisement sales and operations; WO Programmatic TV for local TV stations; and WO Analytics, which provides insights into pricing and sales performance. Additionally, WideOrbit offers tools for digital audio monetization, programmatic sales, and content management, serving over 6,000 clients, including major networks such as ABC/Disney and NBC Universal. The company also provides implementation and consulting services, establishing itself as the system of record for substantial annual advertising expenditures. With additional offices in London and Paris, WideOrbit continues to innovate in the advertising technology space.

Takkle

Series A in 2007
Takkle is an online platform dedicated to high school athletics, offering a comprehensive resource for athletes to enhance their visibility and connect with opportunities in the sports arena. The platform enables users to create detailed player and team profiles, share videos and photos, and track performance statistics. Takkle fosters connections between high school athletes, team coaches, and college sports recruiters, facilitating advancement opportunities for aspiring athletes. With a monthly audience nearing one million users, Takkle caters to both male and female athletes and has attracted a diverse range of advertisers, including well-known brands such as Procter & Gamble, Gatorade, and Spalding.

Visto

Series A in 2007
Visto is a technology company focused on enhancing transparency, interoperability, and accountability in digital advertising. Its Visto Enterprise Advertising Hub serves as a vendor-agnostic platform that consolidates the entire ad tech stack into a single, user-friendly interface. This platform enables brands, media companies, and agencies to manage execution partners effectively, optimize advertising spend, measure performance, and leverage analytics to improve operational efficiencies and return on investment. Additionally, Visto's solutions facilitate the unification of the programmatic advertising ecosystem, allowing users to control audience reach and frequency while coordinating messaging across various media channels. Through its offerings, Visto aims to provide clarity and control in data-driven advertising.

Intent Media Works

Series B in 2007
Intent Media Works provides technology and services for the distribution of licensed digital media content and advertising via the internet and peer-to-peer file trading systems. The company also provides security and various licensing options for digital media files and allows its clients for territory restrictions, expiration dates, variable pricing, and device output selection.

LicenseStream

Series A in 2007
LicenseStream is a leading provider of licensing and royalty payment automation solutions designed for content owners. The company's platform simplifies the process of defining rights and facilitates online transactions for digital content, enabling clients to license and monitor various forms of electronic media efficiently. By automating traditional, manual licensing processes, LicenseStream enhances operational efficiency for its enterprise partners, which include prominent names in global advertising and content production. Additionally, the platform offers tools to detect and mitigate unauthorized usage of content, ensuring that owners can maintain control over their intellectual property.

Vizu Corporation

Series A in 2007
Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.

Takkle

Series A in 2006
Takkle is an online platform dedicated to high school athletics, offering a comprehensive resource for athletes to enhance their visibility and connect with opportunities in the sports arena. The platform enables users to create detailed player and team profiles, share videos and photos, and track performance statistics. Takkle fosters connections between high school athletes, team coaches, and college sports recruiters, facilitating advancement opportunities for aspiring athletes. With a monthly audience nearing one million users, Takkle caters to both male and female athletes and has attracted a diverse range of advertisers, including well-known brands such as Procter & Gamble, Gatorade, and Spalding.

Vizu Corporation

Series A in 2005
Vizu Corporation operates an enterprise technology platform designed to enhance the effectiveness of brand advertising in the digital media landscape. The platform enables advertisers and their partners to collaborate on optimizing Brand Lift metrics, guiding target audiences from initial awareness to intent and preference. Vizu's Brand Advertising Effectiveness platform facilitates real-time measurement and optimization throughout the advertising lifecycle, encompassing audience profiling and campaign assessment. By applying metrics traditionally used in offline advertising to the online environment, Vizu supports advertisers in making informed decisions that drive brand-building efforts. The platform can be utilized independently or in conjunction with other solutions to maximize advertising impact.
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