Greycroft

Greycroft is a venture capital firm that specializes in technology start-ups, focusing primarily on the Internet and mobile sectors. With offices in New York and Los Angeles, Greycroft is strategically positioned to support entrepreneurs in these key business hubs. The firm utilizes a vast network of connections within the media and technology industries to help entrepreneurs increase visibility, establish strategic partnerships, and successfully bring their products to market. Since its inception, Greycroft has made over 200 investments totaling more than $1 billion, backing notable companies such as Acorns, App Annie, Bird, and Venmo. Additionally, Greycroft is committed to promoting diversity in the venture capital space, as evidenced by its adoption of the Diversity Term Sheet Rider.

Brentt Baltimore

Principal

Teddy Citrin

Principal and Board Partner

Stewart Easterby

Operating Partner

John Elton

Partner

Jon Goldman

Board Partner

Sharla Grass

Principal

Thabet Mahayni

Growth Investor

Alan Patricof

Chairman and Co-Founder

Dylan Pearce

Partner

Massimo Pennisi

Principal

Elaine Russell

Principal and Co-lead for Albertsons Fund

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Founding Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Investor and Principal

Will Szczerbiak

Partner

Mark Terbeek

Partner

Marcie Vu

Partner

Ellie Wheeler

Partner

Past deals in API

Salsa

Series A in 2025
Salsa is focused on developing a payroll API that integrates seamlessly into various software platforms, addressing the requirements of a modern workforce. The company's solution is designed to accommodate diverse payroll use cases while minimizing the complexity of frontend code. By enabling businesses to embed payroll workflows effortlessly, Salsa allows them to create customized payroll solutions tailored to their customers' needs. This approach ensures that employees receive timely payments and that compliance requirements are effectively managed.

Coactive AI

Series B in 2024
Coactive AI is a machine learning platform focused on transforming unstructured image and video data into actionable insights. By providing an application programming interface, the company empowers data practitioners and teams to effectively utilize visual data alongside conventional big data tools. Coactive AI employs advanced techniques in data-centric artificial intelligence to enhance the usability of visual data, allowing analysts to derive meaningful insights quickly and efficiently. The platform aims to simplify the challenges associated with managing unstructured data, making it accessible and valuable for data-driven decision-making.

Mesh

Seed Round in 2024
Mesh Digital Services Inc. is a Seattle-based company that specializes in developing an on-demand B2B platform for verifying professional licenses and certifications. Founded in 2019, Mesh's platform serves various sectors, including esthetics, home services, healthcare, and childcare, by ensuring the legitimacy of service providers and marketplaces. The platform offers verification solutions that facilitate applications for insurance, staffing, background checks, KYC and ID verification, and transportation. Mesh aims to streamline the onboarding process for small and medium-sized businesses (SMBs) and sole proprietorships by providing real-time verification, significantly reducing friction, risk, and instances of non-compliance. Its innovative API for Professional License Verification enhances business onboarding conversion rates by 10-50%, allowing companies to maintain ongoing compliance more efficiently.

Salsa

Seed Round in 2023
Salsa is focused on developing a payroll API that integrates seamlessly into various software platforms, addressing the requirements of a modern workforce. The company's solution is designed to accommodate diverse payroll use cases while minimizing the complexity of frontend code. By enabling businesses to embed payroll workflows effortlessly, Salsa allows them to create customized payroll solutions tailored to their customers' needs. This approach ensures that employees receive timely payments and that compliance requirements are effectively managed.

FrankieOne

Series A in 2022
FrankieOne operates a comprehensive onboarding and fraud-prevention platform that integrates over 350 third-party identity verification and fraud prevention data sources across 46 countries into a single API. The platform focuses on providing fintech companies with streamlined access to identity verification, electronic KYC, anti-money laundering, and fraud monitoring services. By allowing businesses to activate specific geographies and services as needed, FrankieOne enhances operational agility and scalability. This unified solution supports banks, fintech, and other regulated entities in managing their regulatory compliance effectively, enabling them to make informed decisions and efficiently onboard customers.

Credit Key

Venture Round in 2022
Credit Key is a Los Angeles-based company founded in 2016 that specializes in a business-to-business credit and payments platform. It provides a patented pay-over-time financing solution specifically designed for B2B e-commerce merchants. The platform enables these merchants to offer an instant buy now, pay later option directly at the checkout, streamlining the purchasing process for customers. Credit Key's proprietary system facilitates quick financing approvals and assumes the credit risk along with loan servicing. This innovative approach allows merchants to enhance their sales, revenue, and conversion rates by providing flexible financing options at the point of sale.

Quiltt

Seed Round in 2022
Quiltt provides a low-code, embeddable fintech infrastructure platform that simplifies access to account aggregation and transaction enrichment services. By consolidating resources from various vendors and APIs, Quiltt organizes and enriches financial data to offer a comprehensive view of users' financial needs and goals. This approach allows financial innovators to efficiently monitor expenses and manage their finances without the burden of developing in-house consumer fintech infrastructure. The company's mission is to facilitate fintech innovation by eliminating technical and commercial barriers, enabling developers to focus on building value-added solutions.

Flexpa

Seed Round in 2022
Flexpa allows digital health apps to connect to new patient access APIs. Flexpa develops an API to integrate claims histories into any digital health or fintech app. The company was founded in 2021 and is located in San Francisco, California.

Klasha

Seed Round in 2022
Klasha is a global technology company established in 2021 by Jess Anuna, focused on facilitating seamless financial transactions to and from emerging markets. The company offers a platform and APIs that enable businesses to collect and send payments, as well as hold various currencies, including exotic and hard currencies. Klasha's infrastructure supports enterprise-level clients in managing their cross-border payments efficiently. By allowing international merchants to accept payments from Africa using local payment methods, Klasha enhances the ease of online transactions for customers, enabling them to transact conveniently from their homes. With the capability to handle over 120 currencies, Klasha aims to save merchants both time and money in their payment processes.

Databento

Series A in 2021
Databento offers a streamlined platform for accessing financial market data, founded by professionals with backgrounds in trading and engineering from leading quantitative hedge funds. The company provides a self-service model that allows users to access live exchange feeds and vast amounts of historical data efficiently. Clients can choose between a pay-as-you-go system or flat-rate pricing, providing flexibility based on their needs. By hosting servers in colocation facilities at various trading venues, Databento ensures low-latency and high-fidelity data capture directly from the source. Its platform also automates data licensing and reduces onboarding time, making it easier for businesses and financial institutions to obtain reliable, institutional-grade data while minimizing storage costs.

FrankieOne

Series A in 2021
FrankieOne operates a comprehensive onboarding and fraud-prevention platform that integrates over 350 third-party identity verification and fraud prevention data sources across 46 countries into a single API. The platform focuses on providing fintech companies with streamlined access to identity verification, electronic KYC, anti-money laundering, and fraud monitoring services. By allowing businesses to activate specific geographies and services as needed, FrankieOne enhances operational agility and scalability. This unified solution supports banks, fintech, and other regulated entities in managing their regulatory compliance effectively, enabling them to make informed decisions and efficiently onboard customers.

Klasha

Seed Round in 2021
Klasha is a global technology company established in 2021 by Jess Anuna, focused on facilitating seamless financial transactions to and from emerging markets. The company offers a platform and APIs that enable businesses to collect and send payments, as well as hold various currencies, including exotic and hard currencies. Klasha's infrastructure supports enterprise-level clients in managing their cross-border payments efficiently. By allowing international merchants to accept payments from Africa using local payment methods, Klasha enhances the ease of online transactions for customers, enabling them to transact conveniently from their homes. With the capability to handle over 120 currencies, Klasha aims to save merchants both time and money in their payment processes.

Mapped

Seed Round in 2021
Mapped is an independent data layer focused on commercial real estate, providing an artificial intelligence-powered platform that automates the discovery, extraction, and normalization of data from various sources, including building systems, sensors, and vendor APIs. The platform simplifies the integration of disparate data into a single, standardized API, effectively breaking down enterprise data silos. By enabling building owners, operators, and service providers to access and utilize real-time data from legacy systems and devices, Mapped empowers users to unlock the value of their data and drive significant improvements in business operations. Its approach facilitates the digitization of commercial and industrial environments, allowing teams to quickly access normalized live data and enhance decision-making processes.

Boost

Series B in 2021
Boost Insurance empowers any company to engage with their customers and increase sales by offering insurance through their own digital experience. Licensed to develop and distribute P&C insurance products in all 50 states, Boost provides insurance infrastructure-as-a-service that packages the necessary compliance, operational, capital, and technological components of an insurance program into a turnkey white-labeled solution, accessible via a simple API integration. Businesses that choose Boost can reduce the cost and complexity of building and managing their insurance function, and quickly begin engaging their customers with valuable insurance products.

Speechki

Pre Seed Round in 2021
Speechki is a text-to-speech platform that enables users to convert written content into audio efficiently. Designed for a diverse audience, it offers over 500 AI-generated voices in 77 languages, allowing for a wide range of audio options. The platform features a user-friendly interface that facilitates the transformation of text into engaging audio content, which can be shared via download links, audio players, or embeddable code. Additionally, Speechki includes a ChatGPT Plugin, recognized as the only approved text-to-audio solution in the ChatGPT store, making it easy to convert ChatGPT-generated text into audio. The cloud-based system also supports audiobook production with natural-sounding synthetic narration, catering to publishers, content creators, and educators by enhancing content accessibility and engagement.

Flutterwave

Series C in 2021
Flutterwave Inc. is a payments solutions provider that enables businesses globally to process transactions seamlessly. Founded in 2014 and headquartered in San Francisco, the company offers a range of services including Flutterwave Checkout for collecting payments via web and mobile platforms, and Flutterwave API for creating and managing virtual cards, which can be customized with spending limits. Its invoicing feature allows businesses to generate professional invoices, track payments, and manage transactions efficiently. Additionally, Flutterwave provides payment links that facilitate payment collection from customers worldwide. Serving various sectors such as gaming, events, transportation, and hospitality, Flutterwave aims to simplify the payment infrastructure for merchants and payment service providers by offering a comprehensive digital financial platform.

Credit Key

Series A in 2020
Credit Key is a Los Angeles-based company founded in 2016 that specializes in a business-to-business credit and payments platform. It provides a patented pay-over-time financing solution specifically designed for B2B e-commerce merchants. The platform enables these merchants to offer an instant buy now, pay later option directly at the checkout, streamlining the purchasing process for customers. Credit Key's proprietary system facilitates quick financing approvals and assumes the credit risk along with loan servicing. This innovative approach allows merchants to enhance their sales, revenue, and conversion rates by providing flexible financing options at the point of sale.

Atom Finance

Series A in 2020
Atom Finance, Inc. is an online investment research platform that caters to individual investors by providing access to institutional-quality data, documents, news, and events related to companies. Founded in 2018 and headquartered in Brooklyn, New York, Atom Finance offers a user-friendly app and global enterprise software solutions, including APIs and embeddable user interfaces. The platform is tailored to accommodate investors at various skill levels, from novices to experts, and features unique insights, dynamic tools, and distinctive visualizations. This allows users to engage effectively with the investment process, facilitating informed decision-making from research through to trade execution.

WayScript

Seed Round in 2020
WayScript is a software company that offers a visual programming platform that helps build software tools, workflow automation, and data sets. Its platform enables developers to write code in a web-based, drag-and-drop scripting environment and run their code through a workflow builder that displays the output in real-time. It aims to build a product that developers could easily access and can also support programming languages like Python and integrates with more than 40 services, such as Slack, Zendesk, and Twitter. The company was founded in Mineola, New York in 2018 by developers Orshan and Lane Eden.

Mapped

Seed Round in 2020
Mapped is an independent data layer focused on commercial real estate, providing an artificial intelligence-powered platform that automates the discovery, extraction, and normalization of data from various sources, including building systems, sensors, and vendor APIs. The platform simplifies the integration of disparate data into a single, standardized API, effectively breaking down enterprise data silos. By enabling building owners, operators, and service providers to access and utilize real-time data from legacy systems and devices, Mapped empowers users to unlock the value of their data and drive significant improvements in business operations. Its approach facilitates the digitization of commercial and industrial environments, allowing teams to quickly access normalized live data and enhance decision-making processes.

Boost

Series A in 2020
Boost Insurance empowers any company to engage with their customers and increase sales by offering insurance through their own digital experience. Licensed to develop and distribute P&C insurance products in all 50 states, Boost provides insurance infrastructure-as-a-service that packages the necessary compliance, operational, capital, and technological components of an insurance program into a turnkey white-labeled solution, accessible via a simple API integration. Businesses that choose Boost can reduce the cost and complexity of building and managing their insurance function, and quickly begin engaging their customers with valuable insurance products.

Flutterwave

Series B in 2020
Flutterwave Inc. is a payments solutions provider that enables businesses globally to process transactions seamlessly. Founded in 2014 and headquartered in San Francisco, the company offers a range of services including Flutterwave Checkout for collecting payments via web and mobile platforms, and Flutterwave API for creating and managing virtual cards, which can be customized with spending limits. Its invoicing feature allows businesses to generate professional invoices, track payments, and manage transactions efficiently. Additionally, Flutterwave provides payment links that facilitate payment collection from customers worldwide. Serving various sectors such as gaming, events, transportation, and hospitality, Flutterwave aims to simplify the payment infrastructure for merchants and payment service providers by offering a comprehensive digital financial platform.

Snackable AI

Seed Round in 2019
Snackable AI is a company based in Estonia that specializes in developing audio content formats, including podcasts, using artificial intelligence. The company offers a content discovery engine designed for an audio-first environment, allowing users to effortlessly share significant moments from audio and video content through AI-generated chapters and highlights. Snackable AI provides its services through a web-based portal and an application programming interface (API), targeting content owners and distributors who seek to enhance their audio libraries.

Deposit Solutions

Private Equity Round in 2018
Deposit Solutions GmbH, founded in 2011 and based in Hamburg, Germany, is a developer of an open banking platform that connects banks and depositors across Europe. The platform enables banks to offer attractive third-party deposit products to their customers through their existing accounts. This allows depositors to access competitive deposit offers without the need to open accounts at multiple banks. By facilitating this connection, Deposit Solutions helps banks seeking funding to attract deposits from new markets and client groups, all while avoiding the costs associated with establishing and managing their own retail infrastructure.

Credit Key

Seed Round in 2018
Credit Key is a Los Angeles-based company founded in 2016 that specializes in a business-to-business credit and payments platform. It provides a patented pay-over-time financing solution specifically designed for B2B e-commerce merchants. The platform enables these merchants to offer an instant buy now, pay later option directly at the checkout, streamlining the purchasing process for customers. Credit Key's proprietary system facilitates quick financing approvals and assumes the credit risk along with loan servicing. This innovative approach allows merchants to enhance their sales, revenue, and conversion rates by providing flexible financing options at the point of sale.

Deposit Solutions

Series C in 2017
Deposit Solutions GmbH, founded in 2011 and based in Hamburg, Germany, is a developer of an open banking platform that connects banks and depositors across Europe. The platform enables banks to offer attractive third-party deposit products to their customers through their existing accounts. This allows depositors to access competitive deposit offers without the need to open accounts at multiple banks. By facilitating this connection, Deposit Solutions helps banks seeking funding to attract deposits from new markets and client groups, all while avoiding the costs associated with establishing and managing their own retail infrastructure.

Boost

Seed Round in 2017
Boost Insurance empowers any company to engage with their customers and increase sales by offering insurance through their own digital experience. Licensed to develop and distribute P&C insurance products in all 50 states, Boost provides insurance infrastructure-as-a-service that packages the necessary compliance, operational, capital, and technological components of an insurance program into a turnkey white-labeled solution, accessible via a simple API integration. Businesses that choose Boost can reduce the cost and complexity of building and managing their insurance function, and quickly begin engaging their customers with valuable insurance products.

Clearcover

Series A in 2017
Clearcover, Inc. is a digital car insurance provider based in Chicago, Illinois, established in 2016. The company focuses on delivering affordable car insurance products through an online platform and agents, utilizing an API-first approach to enhance customer experience. Clearcover leverages advanced technology to streamline the insurance process, minimizing costs by avoiding expensive advertising, which allows them to offer better coverage at lower rates. The company's commitment to innovation and customer satisfaction has garnered recognition, including accolades from Glassdoor and Inc. Magazine for its workplace culture.

Flutterwave

Series A in 2017
Flutterwave Inc. is a payments solutions provider that enables businesses globally to process transactions seamlessly. Founded in 2014 and headquartered in San Francisco, the company offers a range of services including Flutterwave Checkout for collecting payments via web and mobile platforms, and Flutterwave API for creating and managing virtual cards, which can be customized with spending limits. Its invoicing feature allows businesses to generate professional invoices, track payments, and manage transactions efficiently. Additionally, Flutterwave provides payment links that facilitate payment collection from customers worldwide. Serving various sectors such as gaming, events, transportation, and hospitality, Flutterwave aims to simplify the payment infrastructure for merchants and payment service providers by offering a comprehensive digital financial platform.

Layer

Series B in 2017
Layer, Inc. is a communications platform company based in San Francisco, California, founded in 2011. It specializes in enabling developers to integrate rich messaging, voice, and video capabilities into their applications. The company offers a range of products including Atlas, a customizable user interface kit designed for messaging functionalities, and software development kits (SDKs) for both iOS and Android platforms. Additionally, Layer provides a Client API for web-based applications to incorporate chat and communication services, as well as a Platform API that allows developers to automate, extend, and integrate their applications with other services. Through these offerings, Layer facilitates enhanced interactions between businesses and their customers.

Button

Series B in 2017
Button, Inc. is a mobile commerce technology company that provides a platform for brands to establish partnerships that enhance commerce. Its offerings include DeepLink Commerce, which extends application functionalities across a network of complementary apps, and the Button SDK, which facilitates cross-application features. The Button API enables developers to foster user engagement through loyalty initiatives and enhances acquisition and re-engagement strategies. Additionally, Button offers tools to model user loyalty, adjust shopping carts at checkout, and optimize mobile partnerships for travel companies. Since its founding in 2014, Button has driven over $3 billion in spending and has raised over $64 million in venture capital, positioning itself as a leader in mobile commerce enablement. The company is headquartered in New York, New York.

Deposit Solutions

Series B in 2016
Deposit Solutions GmbH, founded in 2011 and based in Hamburg, Germany, is a developer of an open banking platform that connects banks and depositors across Europe. The platform enables banks to offer attractive third-party deposit products to their customers through their existing accounts. This allows depositors to access competitive deposit offers without the need to open accounts at multiple banks. By facilitating this connection, Deposit Solutions helps banks seeking funding to attract deposits from new markets and client groups, all while avoiding the costs associated with establishing and managing their own retail infrastructure.

Button

Series A in 2015
Button, Inc. is a mobile commerce technology company that provides a platform for brands to establish partnerships that enhance commerce. Its offerings include DeepLink Commerce, which extends application functionalities across a network of complementary apps, and the Button SDK, which facilitates cross-application features. The Button API enables developers to foster user engagement through loyalty initiatives and enhances acquisition and re-engagement strategies. Additionally, Button offers tools to model user loyalty, adjust shopping carts at checkout, and optimize mobile partnerships for travel companies. Since its founding in 2014, Button has driven over $3 billion in spending and has raised over $64 million in venture capital, positioning itself as a leader in mobile commerce enablement. The company is headquartered in New York, New York.

Yeahka

Venture Round in 2015
Yeahka Limited is a Chinese technology platform focused on payment and business services, catering to both merchants and consumers. Founded in 2011 and headquartered in Shenzhen, the company specializes in mobile payment solutions, offering a comprehensive range of services. Its one-stop payment services enable merchants to accept various non-cash payments, including mobile app-based transactions and traditional card payments. Additionally, Yeahka provides value-added services such as merchant software as a service (SaaS) products designed to enhance operational efficiency, marketing services through a payment-based advertising platform, and fintech services to address financial needs. The company has developed innovative payment technologies, including QR code and NFC payment solutions, and its products, like the Leshua Business Version, specifically cater to small businesses. With a team comprising experienced professionals from leading internet and telecommunications firms, Yeahka continues to make significant advancements in the mobile payment sector.

Knozen

Seed Round in 2013
Knozen, Inc. is a New York-based company founded in 2013 that develops a personality platform for the Internet. The company has created a mobile application that allows users to discover and share insights about their personalities and those of their friends through interactive and engaging social games. This platform fosters a positive and supportive environment for users to express what makes each individual unique. Knozen aims to establish a comprehensive personality API that enhances human understanding and empowerment, positioning itself as an innovative provider of tools for personal insight and interpersonal connection. Additionally, the application includes features that enable coworkers to rate each other's personalities anonymously, further enriching the user experience.

Braintree

Series B in 2012
Braintree's payment platform provides all the tools online and mobile businesses need to accept payments. Providing the global commerce tools people need to build and grow businesses, Braintree’s global platform powers payments for thousands of online and mobile commerce innovators including Airbnb, Uber, GitHub, Facebook and Pinterest. Merchants in more than 40 countries across North America, Europe, Asia, and Australia can accept, split, and enable payments in more than 130 currencies. Braintree’s SDK powers PayPal, including PayPal One Touch™, Venmo, Apple Pay, Android Pay, credit/debit cards, and Bitcoin across any device. Braintree was acquired by PayPal in 2013.
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