Greycroft
Founded in 2006, Greycroft is a venture capital firm based in New York and Los Angeles. With over $1 billion under management, it focuses on early-stage investments in consumer internet, financial technology, healthcare, and enterprise software sectors across the United States. The firm leverages its extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, and bring products to market.
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Past deals in Wisconsin
Fetch
Series E in 2022
Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.
Fetch
Series D in 2021
Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.
Fetch
Venture Round in 2019
Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.
Fetch
Series A in 2018
Fetch Rewards, LLC operates a mobile application that enables users to scan their grocery receipts from various retail outlets, including grocery, convenience, drug, liquor, and club stores. Founded in 2012 and based in Madison, Wisconsin, the platform allows users to accumulate points through their purchases, which can then be redeemed for gift cards to various retailers. The app simplifies the savings process for consumers while offering brand partners valuable insights into shopping behaviors and the ability to reward customer loyalty effectively. Fetch Rewards aims to enhance the shopping experience by making it easy to save on everyday purchases.
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