Greycroft

Greycroft is a venture capital firm established in 2006, headquartered in New York, with an additional office in Los Angeles. The firm focuses on early-stage investments in technology startups, primarily in the internet and mobile markets. Greycroft leverages its extensive network in media and technology to provide entrepreneurs with visibility, strategic relationships, and market access to build successful businesses. With over $1 billion in assets under management, Greycroft has invested in over 200 companies, including notable successes like Venmo, Acorns, and Bird. The firm is committed to diversity, having adopted the Diversity Term Sheet Rider.

William Agathis

Investor

Adam Boutin

Partner

Nick Crance

Principal

Conor Deveney

Principal

John Elton

Partner

Livi Grant

Investor

Sharla Grass

Principal

Alaina Hartley

Investor

Jen Hilibrand

Investor

Armin Kohan

Investor

Alan Patricof

Chairman and Co-Founder

Massimo Pennisi

Principal

Carley Phillips

Principal

Elaine Russell

Operating Partner

Peter Saperstone

Partner

Ali Schleider

Senior Associate

Dana Settle

Co-Founder and Managing Partner

Ian Sigalow

Co-Founder and Managing Partner

Bryan Subijano

Principal

Marcie Vu

General Partner

Past deals in Washington

Mesh

Seed Round in 2024
Mesh Digital Services Inc. is a Seattle-based company that specializes in developing an on-demand B2B platform for verifying professional licenses and certifications. Founded in 2019, Mesh's platform serves various sectors, including esthetics, home services, healthcare, and childcare, by ensuring the legitimacy of service providers and marketplaces. The platform offers verification solutions that facilitate applications for insurance, staffing, background checks, KYC and ID verification, and transportation. Mesh aims to streamline the onboarding process for small and medium-sized businesses (SMBs) and sole proprietorships by providing real-time verification, significantly reducing friction, risk, and instances of non-compliance. Its innovative API for Professional License Verification enhances business onboarding conversion rates by 10-50%, allowing companies to maintain ongoing compliance more efficiently.

Procurated

Series A in 2021
Procurated, Inc. operates an online platform dedicated to collecting and sharing reviews from procurement officials in the public sector, including state and local governments, education, and non-profit organizations. Founded in 2019 and based in Washington, D.C., Procurated serves as the largest supplier ratings and reviews platform tailored for these sectors. The platform allows public sector purchasers to access peer insights, enabling them to make informed decisions when selecting suppliers. Users can search for reviews and ratings on various suppliers, contributing to a comprehensive database of feedback that has amassed over 44,000 reviews. By providing real-time feedback and customized dashboards for vendor performance, Procurated helps clients identify suppliers that have consistently delivered quality service to public organizations, all at no cost to the buyers.

fabric

Series B in 2021
Fabric is a headless commerce platform designed to enhance the digital commerce experience for merchants who find traditional hosted solutions inadequate. By providing an open and modular design, Fabric enables businesses to launch their e-commerce operations swiftly, often within a few months, without the need for extensive replatforming. This approach allows retailers to leverage their existing technological investments effectively, resulting in potential digital revenue growth of up to three times. With a mission to simplify and democratize access to advanced digital commerce tools, Fabric serves a range of clients, including well-known brands like BuildDirect and GNC. Headquartered in Seattle, Washington, Fabric operates globally and is supported by a diverse group of investors, ensuring its capacity to innovate and expand in the competitive e-commerce landscape.

Boundless Immigration

Series B in 2021
Boundless Immigration is a Seattle-based company founded in 2017 that focuses on simplifying the immigration process for individuals, families, and businesses. It offers an innovative platform that empowers users to navigate the complexities of the immigration system with confidence and ease. By providing expert legal guidance and personalized support, Boundless ensures that clients have access to the necessary tools and information for their immigration journey. The company's commitment to affordability and accessibility allows users to connect with immigration lawyers and file their applications online, streamlining what can often be a challenging experience.

Icertis

Series F in 2021
Icertis is a cloud-based enterprise contract management platform that addresses complex contract management challenges through an intuitive interface. Founded in 2009 and headquartered in Bellevue, Washington, Icertis utilizes artificial intelligence to analyze and structure various types of contracts, helping organizations streamline their processes. The platform enhances contract velocity, ensures compliance with regulatory and policy requirements, and optimizes commercial relationships by maximizing revenue and minimizing costs. By providing detailed risk reports and automating the management of obligations, Icertis enables clients to improve governance, mitigate risks, and boost overall productivity.

Anycart

Seed Round in 2020
Anycart is a meal discovery and grocery shopping platform based in Mountain View, California. It allows users to search for meals they want to cook and provides relevant recipes, automatically adding the necessary ingredients to a preferred grocery delivery service cart. The platform features step-by-step video cooking instructions, making meal preparation straightforward and accessible. Additionally, Anycart suggests alternative recipes that can utilize leftover ingredients, enhancing efficiency in meal planning. Originally established in 2019 during the Amazon Alexa Accelerator in Seattle, the company aims to simplify the grocery shopping experience and promote homemade cooking.

Cloud Paper

Seed Round in 2020
Cloud Paper, Inc. is a manufacturer based in Seattle, Washington, that specializes in producing toilet paper from 100% bamboo, positioning itself as a tree-free paper alternative. Founded in 2019, the company is committed to sustainability, aiming to eliminate deforestation associated with traditional paper products. Cloud Paper's offerings are designed to be super-soft and are packaged using recycled materials, with a focus on avoiding plastic in their packaging. By promoting eco-friendly practices, Cloud Paper seeks to provide consumers with a more sustainable option for personal care products while addressing the environmental impact of conventional paper manufacturing. Products are available for purchase through the company's website.

Petabyte Technology

Series A in 2019
Petabyte Technology Inc. is a company that offers a cloud-based software platform specifically designed for veterinary clinics. Founded in 2019 and headquartered in Bellevue, Washington, with additional offices in cities like San Francisco and New York, Petabyte Technology focuses on enhancing practice productivity and improving patient care through its SaaS-based practice management software, Rhapsody. This software is accessible on various devices, including desktops, tablets, and mobile phones. It streamlines operations by replacing traditional methods like sticky notes and multiple software tabs, allowing veterinarians to manage client interactions, conduct online assessments, create invoices, and maintain patient medical histories. Ultimately, Petabyte Technology aims to empower veterinary professionals with better control and understanding of their practice, thereby promoting a higher quality of care and an improved work-life balance.

Inspo Network

Seed Round in 2019
Inspo Network, Inc. is a media company based in Seattle, Washington, that focuses on transforming the lifestyle market through original, short-form video content. Established in 2017, the company develops a video platform that connects content creators with brands seeking to engage targeted audiences. By leveraging a crowdsourced production model, Inspo produces premium lifestyle videos across various categories, including beauty, fashion, fitness, food, and home decor. This approach allows creators to generate high-quality content while helping brands seamlessly integrate their products into these videos. Inspo's platform reaches over 120 million viewers, providing creators and brands with opportunities to inspire and connect with audiences effectively.

Icertis

Series E in 2019
Icertis is a cloud-based enterprise contract management platform that addresses complex contract management challenges through an intuitive interface. Founded in 2009 and headquartered in Bellevue, Washington, Icertis utilizes artificial intelligence to analyze and structure various types of contracts, helping organizations streamline their processes. The platform enhances contract velocity, ensures compliance with regulatory and policy requirements, and optimizes commercial relationships by maximizing revenue and minimizing costs. By providing detailed risk reports and automating the management of obligations, Icertis enables clients to improve governance, mitigate risks, and boost overall productivity.

Petabyte Technology

Seed Round in 2019
Petabyte Technology Inc. is a company that offers a cloud-based software platform specifically designed for veterinary clinics. Founded in 2019 and headquartered in Bellevue, Washington, with additional offices in cities like San Francisco and New York, Petabyte Technology focuses on enhancing practice productivity and improving patient care through its SaaS-based practice management software, Rhapsody. This software is accessible on various devices, including desktops, tablets, and mobile phones. It streamlines operations by replacing traditional methods like sticky notes and multiple software tabs, allowing veterinarians to manage client interactions, conduct online assessments, create invoices, and maintain patient medical histories. Ultimately, Petabyte Technology aims to empower veterinary professionals with better control and understanding of their practice, thereby promoting a higher quality of care and an improved work-life balance.

Icertis

Series D in 2018
Icertis is a cloud-based enterprise contract management platform that addresses complex contract management challenges through an intuitive interface. Founded in 2009 and headquartered in Bellevue, Washington, Icertis utilizes artificial intelligence to analyze and structure various types of contracts, helping organizations streamline their processes. The platform enhances contract velocity, ensures compliance with regulatory and policy requirements, and optimizes commercial relationships by maximizing revenue and minimizing costs. By providing detailed risk reports and automating the management of obligations, Icertis enables clients to improve governance, mitigate risks, and boost overall productivity.

Icertis

Series C in 2017
Icertis is a cloud-based enterprise contract management platform that addresses complex contract management challenges through an intuitive interface. Founded in 2009 and headquartered in Bellevue, Washington, Icertis utilizes artificial intelligence to analyze and structure various types of contracts, helping organizations streamline their processes. The platform enhances contract velocity, ensures compliance with regulatory and policy requirements, and optimizes commercial relationships by maximizing revenue and minimizing costs. By providing detailed risk reports and automating the management of obligations, Icertis enables clients to improve governance, mitigate risks, and boost overall productivity.

SourcePoint

Series B in 2017
SourcePoint Inc. is a technology company that specializes in developing a content compensation platform aimed at assisting publishers in monetizing their digital content while ensuring consumer privacy. Founded in 2015 and headquartered in New York, with additional offices in Seattle and London, SourcePoint addresses the challenges of quantifying monetization through its platform, which enhances options for consumers to support their favorite content. The company provides enterprise-grade privacy automation to help publishers and advertisers navigate complex compliance issues related to data usage. By facilitating privacy law-compliant consent from consumers, SourcePoint enables digital publishers to effectively engage with users who employ ad blockers, explore various compensation methods, and ultimately generate revenue. With a robust presence supporting over 30 billion consumer interactions monthly, SourcePoint is recognized as a trusted partner for influential brands seeking practical solutions for privacy and monetization challenges.

Icertis

Series B in 2016
Icertis is a cloud-based enterprise contract management platform that addresses complex contract management challenges through an intuitive interface. Founded in 2009 and headquartered in Bellevue, Washington, Icertis utilizes artificial intelligence to analyze and structure various types of contracts, helping organizations streamline their processes. The platform enhances contract velocity, ensures compliance with regulatory and policy requirements, and optimizes commercial relationships by maximizing revenue and minimizing costs. By providing detailed risk reports and automating the management of obligations, Icertis enables clients to improve governance, mitigate risks, and boost overall productivity.

SourcePoint

Series A in 2015
SourcePoint Inc. is a technology company that specializes in developing a content compensation platform aimed at assisting publishers in monetizing their digital content while ensuring consumer privacy. Founded in 2015 and headquartered in New York, with additional offices in Seattle and London, SourcePoint addresses the challenges of quantifying monetization through its platform, which enhances options for consumers to support their favorite content. The company provides enterprise-grade privacy automation to help publishers and advertisers navigate complex compliance issues related to data usage. By facilitating privacy law-compliant consent from consumers, SourcePoint enables digital publishers to effectively engage with users who employ ad blockers, explore various compensation methods, and ultimately generate revenue. With a robust presence supporting over 30 billion consumer interactions monthly, SourcePoint is recognized as a trusted partner for influential brands seeking practical solutions for privacy and monetization challenges.

Icertis

Series A in 2015
Icertis is a cloud-based enterprise contract management platform that addresses complex contract management challenges through an intuitive interface. Founded in 2009 and headquartered in Bellevue, Washington, Icertis utilizes artificial intelligence to analyze and structure various types of contracts, helping organizations streamline their processes. The platform enhances contract velocity, ensures compliance with regulatory and policy requirements, and optimizes commercial relationships by maximizing revenue and minimizing costs. By providing detailed risk reports and automating the management of obligations, Icertis enables clients to improve governance, mitigate risks, and boost overall productivity.

PrecisionDemand

Series C in 2011
PrecisionDemand is a television media agency located in Seattle and New York, focused on enhancing the effectiveness of advertising through advanced analytics. The company specializes in targeting TV audiences with high precision, utilizing a technology platform that incorporates extensive demographic and behavioral data. PrecisionDemand's Buyometric targeting system allows clients to significantly reduce their cost-per-sale while accurately predicting sales volumes across various channels. In addition to its targeting capabilities, the company provides a suite of direct marketing services that includes tracking and analyzing marketing campaigns, customer interactions, and operational metrics. Their offerings include detailed dashboards and reports that measure campaign performance, conversion rates, and revenue, enabling clients to make informed decisions to optimize their media purchases. With a team of experts in media, technology, and data mining, PrecisionDemand aims to deliver value and improve marketing outcomes for its clients.

PrecisionDemand

Series B in 2010
PrecisionDemand is a television media agency located in Seattle and New York, focused on enhancing the effectiveness of advertising through advanced analytics. The company specializes in targeting TV audiences with high precision, utilizing a technology platform that incorporates extensive demographic and behavioral data. PrecisionDemand's Buyometric targeting system allows clients to significantly reduce their cost-per-sale while accurately predicting sales volumes across various channels. In addition to its targeting capabilities, the company provides a suite of direct marketing services that includes tracking and analyzing marketing campaigns, customer interactions, and operational metrics. Their offerings include detailed dashboards and reports that measure campaign performance, conversion rates, and revenue, enabling clients to make informed decisions to optimize their media purchases. With a team of experts in media, technology, and data mining, PrecisionDemand aims to deliver value and improve marketing outcomes for its clients.
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