Greycroft

Founded in 2006, Greycroft is a venture capital firm based in New York and Los Angeles. With over $1 billion under management, it focuses on early-stage investments in consumer internet, financial technology, healthcare, and enterprise software sectors across the United States. The firm leverages its extensive network of media and technology industry connections to help entrepreneurs gain visibility, build strategic relationships, and bring products to market.

William Agathis

Investor

Kamran Ansari

Venture Partner

Adam Boutin

Partner

Nick Crance

Principal

Conor Deveney

Principal

Past deals in US Rockies

Mesh

Seed Round in 2024
Mesh Digital Services Inc. is a Seattle-based company founded in 2019 that specializes in developing an on-demand B2B platform for verifying professional licenses and certifications. This platform is designed to serve a variety of sectors, including esthetics, home services, healthcare, and childcare, by verifying the credentials of service providers and marketplaces. Mesh offers a range of solutions that facilitate real-time identity verification and compliance monitoring for small and medium-sized businesses, as well as sole proprietorships. Its innovative API for Professional License Verification streamlines the onboarding process for contractors and merchants, significantly enhancing conversion rates and ensuring ongoing compliance with industry standards. The company’s efforts aim to reduce friction and risk associated with business onboarding, positioning Mesh as a vital tool for companies seeking to maintain legitimacy and compliance in their operations.

Clozd

Series A in 2022
Clozd, founded in 2017 and based in Lehi, Utah, specializes in win-loss analysis services and technology. The company develops analytics software that synthesizes win-loss data from various sources to uncover the underlying reasons behind a company's successes and failures. By providing meaningful insights, Clozd enables its clients to enhance product strategies, refine messaging, and improve sales outcomes, all while fostering strategic alignment within their organizations.

Procurated

Series A in 2021
Procurated, Inc. operates an online platform dedicated to collecting and sharing reviews from procurement officials in the public sector, including state and local government, education, and non-profit organizations. Founded in 2019 and based in Washington, D.C., Procurated serves as the largest supplier ratings and reviews platform tailored for these sectors. The platform is free for users, allowing them to access peer insights and select suppliers based on comprehensive feedback. With over 44,000 reviews contributed by public sector purchasers, Procurated enables organizations to make informed decisions in their supplier selection process. The platform also offers features like real-time end-user feedback and customized dashboards to monitor vendor performance, facilitating connections between buyers and reliable suppliers.

fabric

Series B in 2021
Fabric is a headless commerce platform headquartered in Seattle, Washington, dedicated to enhancing digital commerce for merchants underserved by traditional platforms like Shopify, Oracle, or Salesforce. The company aims to simplify the challenges of replatforming by providing an open and modular design that enables businesses to launch quickly, often within a few months. By leveraging Fabric's tools, clients such as BuildDirect and GNC can maximize their existing technology investments and potentially increase their digital revenue by up to threefold. With a global presence and a commitment to democratizing access to top-tier commerce solutions, Fabric positions itself as a valuable partner for retailers looking to thrive in the evolving e-commerce landscape.

Boundless Immigration

Series B in 2021
Boundless Immigration provides an immigration service platform that blends software tools with expert legal guidance to simplify immigration for individuals, families, and businesses. Founded in 2017 and based in Seattle, it helps users determine the right visa or citizenship path, prepare applications, and access legal support, enabling efficient and confident navigation of migration processes.

Icertis

Series F in 2021
Icertis is a cloud-based enterprise contract management platform that streamlines complex contract processes. Founded in 2009, it helps businesses accelerate growth by improving contract velocity, safeguard against risks through regulatory compliance, and optimize commercial relationships to maximize revenue.

Cloud Paper

Seed Round in 2020
Founded in Seattle, Washington in 2019, Cloud Paper manufactures sustainable bamboo-based toilet paper rolls. Sold online, their products aim to reduce deforestation by using no trees or plastic packaging.

Petabyte Technology

Series A in 2019
Petabyte Technology Inc. is a Bellevue, Washington-based company that specializes in providing a cloud-based software platform tailored for veterinary clinics. Founded in 2019, the company offers Rhapsody, a software-as-a-service (SaaS) practice management solution designed to enhance productivity and facilitate exceptional patient care for veterinary practitioners. The platform operates seamlessly across desktops, tablets, and mobile devices, enabling veterinarians to efficiently manage client interactions, conduct online assessments, create invoices, and maintain comprehensive medical histories for their patients. By streamlining operations and improving work-life balance, Petabyte Technology empowers veterinary professionals to focus on delivering high-quality care. In addition to its headquarters in Bellevue, the company has offices in San Francisco, Cleveland, Naples, and New York.

Recurly

Series C in 2019
Recurly, Inc. is a provider of enterprise-class subscription management and billing solutions aimed at optimizing revenue growth for businesses across various industries, including digital media, streaming, publishing, SaaS, consumer goods, and professional services. Founded in 2009 and headquartered in San Francisco, California, with additional offices in Boulder, Colorado, and New Orleans, Louisiana, Recurly simplifies the complexities of subscription billing and revenue optimization. Its platform facilitates recurring billing automation, offering features such as customizable hosted billing pages, account management services, and actionable insights to enhance decision-making. By reducing subscriber churn and improving operational efficiency, Recurly enables businesses to quickly integrate payment solutions and focus on growth. The company is also a Level 1 PCI compliant service provider, which minimizes costs associated with PCI compliance for its clients.

Inspo Network

Seed Round in 2019
Inspo Network, Inc. is a media company based in Seattle, Washington, that focuses on creating premium lifestyle content through a video application designed to connect original content creators with brands. Established in 2017, the company specializes in short-form video experiences across various expert categories, including beauty, fashion, fitness, food, home, and lifestyle. Inspo's platform allows creators to produce high-quality, television-style shows that resonate with over 120 million viewers, while also facilitating seamless product integration for brands within this content. By leveraging a crowdsourced production model, Inspo enables users to easily discover and engage with curated experiences, effectively transforming the lifestyle market for both creators and consumers.

Icertis

Series E in 2019
Icertis is a cloud-based enterprise contract management platform that streamlines complex contract processes. Founded in 2009, it helps businesses accelerate growth by improving contract velocity, safeguard against risks through regulatory compliance, and optimize commercial relationships to maximize revenue.

Petabyte Technology

Seed Round in 2019
Petabyte Technology Inc. is a Bellevue, Washington-based company that specializes in providing a cloud-based software platform tailored for veterinary clinics. Founded in 2019, the company offers Rhapsody, a software-as-a-service (SaaS) practice management solution designed to enhance productivity and facilitate exceptional patient care for veterinary practitioners. The platform operates seamlessly across desktops, tablets, and mobile devices, enabling veterinarians to efficiently manage client interactions, conduct online assessments, create invoices, and maintain comprehensive medical histories for their patients. By streamlining operations and improving work-life balance, Petabyte Technology empowers veterinary professionals to focus on delivering high-quality care. In addition to its headquarters in Bellevue, the company has offices in San Francisco, Cleveland, Naples, and New York.

Icertis

Series D in 2018
Icertis is a cloud-based enterprise contract management platform that streamlines complex contract processes. Founded in 2009, it helps businesses accelerate growth by improving contract velocity, safeguard against risks through regulatory compliance, and optimize commercial relationships to maximize revenue.

Icertis

Series C in 2017
Icertis is a cloud-based enterprise contract management platform that streamlines complex contract processes. Founded in 2009, it helps businesses accelerate growth by improving contract velocity, safeguard against risks through regulatory compliance, and optimize commercial relationships to maximize revenue.

Cotopaxi

Series B in 2017
Cotopaxi is a direct-to-consumer outdoor gear and apparel company focused on social impact. Based in Salt Lake City, it links its products to humanitarian causes in developing countries, with each sale supporting education, clean water, or health projects. The company offers travel packs, activewear, outerwear, footwear, and water bottles made from responsibly sourced materials, and a portion of revenue is dedicated to charitable initiatives. The business emphasizes transparency about the impact of its donations.

Sourcepoint

Series B in 2017
Sourcepoint provides a privacy software platform for publishers and advertisers to manage consent and compliance across dynamic consumer touchpoints. The platform automates privacy workflows to help clients obtain privacy law compliant consent, communicate with users of ad blockers, and test monetization approaches. It also operates a content compensation platform that helps publishers quantify monetization challenges and offer consumers more ways to support the content they enjoy. The company serves enterprise clients with privacy automation and related consultative services to enable compliant data use and revenue experimentation. Founded in 2015, Sourcepoint is headquartered in New York, with offices in London and Berlin.

Teem by iOFFICE

Series B in 2016
Teem, LLC is a cloud-based software company headquartered in Salt Lake City, Utah, specializing in meeting management and workplace collaboration solutions. Founded in 2010 and formerly known as EventBoard, the company provides a comprehensive software-as-a-service platform that includes tools for conference room scheduling, visitor management, and workspace analytics. Teem's solutions enable organizations to optimize their office space and improve employee efficiency by offering insights into resource utilization. The company serves a wide range of clients, including notable names such as Stripe, Hawaiian Airlines, and Disney. Teem has established strategic partnerships with key technology providers, including Apple and BlueJeans, to enhance its offerings. In 2020, Teem became a subsidiary of iOFFICE, Inc. and continues to innovate in the field of workplace productivity.

Icertis

Series B in 2016
Icertis is a cloud-based enterprise contract management platform that streamlines complex contract processes. Founded in 2009, it helps businesses accelerate growth by improving contract velocity, safeguard against risks through regulatory compliance, and optimize commercial relationships to maximize revenue.

Teem by iOFFICE

Series A in 2015
Teem, LLC is a cloud-based software company headquartered in Salt Lake City, Utah, specializing in meeting management and workplace collaboration solutions. Founded in 2010 and formerly known as EventBoard, the company provides a comprehensive software-as-a-service platform that includes tools for conference room scheduling, visitor management, and workspace analytics. Teem's solutions enable organizations to optimize their office space and improve employee efficiency by offering insights into resource utilization. The company serves a wide range of clients, including notable names such as Stripe, Hawaiian Airlines, and Disney. Teem has established strategic partnerships with key technology providers, including Apple and BlueJeans, to enhance its offerings. In 2020, Teem became a subsidiary of iOFFICE, Inc. and continues to innovate in the field of workplace productivity.

Molio

Debt Financing in 2015
Molio is a digital brand building agency established in 2014, headquartered in Salt Lake City, Utah. It specializes in launching brands with online video as the core strategy, offering services such as brand positioning, visual identity development, product design, marketing communications, and consumer research.

Sourcepoint

Series A in 2015
Sourcepoint provides a privacy software platform for publishers and advertisers to manage consent and compliance across dynamic consumer touchpoints. The platform automates privacy workflows to help clients obtain privacy law compliant consent, communicate with users of ad blockers, and test monetization approaches. It also operates a content compensation platform that helps publishers quantify monetization challenges and offer consumers more ways to support the content they enjoy. The company serves enterprise clients with privacy automation and related consultative services to enable compliant data use and revenue experimentation. Founded in 2015, Sourcepoint is headquartered in New York, with offices in London and Berlin.

Icertis

Series A in 2015
Icertis is a cloud-based enterprise contract management platform that streamlines complex contract processes. Founded in 2009, it helps businesses accelerate growth by improving contract velocity, safeguard against risks through regulatory compliance, and optimize commercial relationships to maximize revenue.

Cotopaxi

Series A in 2015
Cotopaxi is a direct-to-consumer outdoor gear and apparel company focused on social impact. Based in Salt Lake City, it links its products to humanitarian causes in developing countries, with each sale supporting education, clean water, or health projects. The company offers travel packs, activewear, outerwear, footwear, and water bottles made from responsibly sourced materials, and a portion of revenue is dedicated to charitable initiatives. The business emphasizes transparency about the impact of its donations.

Molio

Series A in 2015
Molio is a digital brand building agency established in 2014, headquartered in Salt Lake City, Utah. It specializes in launching brands with online video as the core strategy, offering services such as brand positioning, visual identity development, product design, marketing communications, and consumer research.

Recurly

Series B in 2014
Recurly, Inc. is a provider of enterprise-class subscription management and billing solutions aimed at optimizing revenue growth for businesses across various industries, including digital media, streaming, publishing, SaaS, consumer goods, and professional services. Founded in 2009 and headquartered in San Francisco, California, with additional offices in Boulder, Colorado, and New Orleans, Louisiana, Recurly simplifies the complexities of subscription billing and revenue optimization. Its platform facilitates recurring billing automation, offering features such as customizable hosted billing pages, account management services, and actionable insights to enhance decision-making. By reducing subscriber churn and improving operational efficiency, Recurly enables businesses to quickly integrate payment solutions and focus on growth. The company is also a Level 1 PCI compliant service provider, which minimizes costs associated with PCI compliance for its clients.

PlumTV

Venture Round in 2012
Plum TV is a premium local cable television network focused on delivering original programming to affluent vacation communities across the United States, including locations such as Aspen, Vail, Telluride, Sun Valley, Miami Beach, Martha's Vineyard, Nantucket, and The Hamptons. The network provides a multi-platform service that encompasses local television stations and websites, catering to the specific interests and lifestyles of its viewers. Plum TV's content is distributed through various channels, including Comcast, Cablevision, Hulu, and YouTube, allowing audiences in these upscale markets to access tailored entertainment that reflects their unique cultural and recreational preferences.

PrecisionDemand

Series C in 2011
PrecisionDemand is an early-stage company headquartered in Seattle with a presence in New York, specializing in television media agency services. The company employs advanced analytics to efficiently target advertisements towards clients' most promising prospects across various demographic and behavioral attributes. Their proprietary Buyometric targeting system enables precise TV audience targeting, reducing clients' cost-per-sale by over 25% while accurately predicting sales volumes through multiple channels with over 95% accuracy. PrecisionDemand offers comprehensive campaign tracking, analysis, and optimization services, providing clients with valuable insights into marketing effectiveness and operational efficiency.

PrecisionDemand

Series B in 2010
PrecisionDemand is an early-stage company headquartered in Seattle with a presence in New York, specializing in television media agency services. The company employs advanced analytics to efficiently target advertisements towards clients' most promising prospects across various demographic and behavioral attributes. Their proprietary Buyometric targeting system enables precise TV audience targeting, reducing clients' cost-per-sale by over 25% while accurately predicting sales volumes through multiple channels with over 95% accuracy. PrecisionDemand offers comprehensive campaign tracking, analysis, and optimization services, providing clients with valuable insights into marketing effectiveness and operational efficiency.
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