Greycroft

Reken is an AI and cybersecurity company established in 2024 and headquartered in San Francisco, California. The firm focuses on developing an innovative platform designed to address threats posed by generative artificial intelligence, including deepfake social engineering and automated fraud. Reken's approach combines a layered defense strategy with elements of zero trust, allowing for comprehensive technological analysis of content to help users effectively identify malicious activities. By creating a new category of AI products, Reken aims to enhance security measures against evolving AI-enabled threats.

Fuzzy is a subscription-based pet healthcare startup whose mission is to make pet care accessible, affordable, and delightful for every pet parent. Through a mobile application, Fuzzy connects pet parents to veterinarians, 24/7. The company also offers a service for direct mailing of medications, supplements, and food for dogs and cats. Founded in 2016, Fuzzy is based in San Francisco, California. Some of its early backers include Precursor Ventures, Eniac Ventures, Crosscut Ventures, SV Angel, FJ Labs, Accelerator Ventures, and Matrix Partners.

Flutterwave Inc. is a payments solutions provider that enables businesses globally to process transactions seamlessly. Founded in 2014 and headquartered in San Francisco, the company offers a range of services including Flutterwave Checkout for collecting payments via web and mobile platforms, and Flutterwave API for creating and managing virtual cards, which can be customized with spending limits. Its invoicing feature allows businesses to generate professional invoices, track payments, and manage transactions efficiently. Additionally, Flutterwave provides payment links that facilitate payment collection from customers worldwide. Serving various sectors such as gaming, events, transportation, and hospitality, Flutterwave aims to simplify the payment infrastructure for merchants and payment service providers by offering a comprehensive digital financial platform.

Fuzzy is a subscription-based pet healthcare startup whose mission is to make pet care accessible, affordable, and delightful for every pet parent. Through a mobile application, Fuzzy connects pet parents to veterinarians, 24/7. The company also offers a service for direct mailing of medications, supplements, and food for dogs and cats. Founded in 2016, Fuzzy is based in San Francisco, California. Some of its early backers include Precursor Ventures, Eniac Ventures, Crosscut Ventures, SV Angel, FJ Labs, Accelerator Ventures, and Matrix Partners.

Metadata, Inc. operates a demand generation platform designed to enhance inbound marketing and customer acquisition for B2B enterprises. Founded in 2015 and based in San Francisco, California, the platform enables users to automate various marketing functions, such as scheduling campaign amplification and generating detailed profiles for incoming signups. It also allows for the segmentation of prospects by multiple criteria, including industry and job role, thereby facilitating targeted advertising and efficient pipeline generation. By integrating with marketing automation tools, Metadata reduces manual tasks for marketers, allowing them to concentrate on strategic initiatives. The platform's capabilities extend to analyzing historical sales data to identify ideal customer profiles and optimize demand generation efforts for businesses.

HamsaPay is the world's first Smart, X-border Trade DeFi network. Leveraging blockchain technology, we are democratizing access to finance and providing deep-tier trade financing to supply chains in APAC and LATAM. Through our DeFi marketplace, they are revolutionizing who is able to invest in x-border trade financing and opening the market to investors around the world. Founded by the head architect of AliExpress, the ex GM of AMEX China, and the founding CEO of Sun Basket ($300M profitable e-commerce site), HamsaPay is backed by top-tier Silicon Valley investors. The company was founded in 2020 and is headquartered in San Francisco, California.

Flutterwave Inc. is a payments solutions provider that enables businesses globally to process transactions seamlessly. Founded in 2014 and headquartered in San Francisco, the company offers a range of services including Flutterwave Checkout for collecting payments via web and mobile platforms, and Flutterwave API for creating and managing virtual cards, which can be customized with spending limits. Its invoicing feature allows businesses to generate professional invoices, track payments, and manage transactions efficiently. Additionally, Flutterwave provides payment links that facilitate payment collection from customers worldwide. Serving various sectors such as gaming, events, transportation, and hospitality, Flutterwave aims to simplify the payment infrastructure for merchants and payment service providers by offering a comprehensive digital financial platform.

Kheiron Medical Technologies Limited is a company focused on enhancing breast cancer detection through its innovative product, Mia, an intelligent assessment tool for mammography. Incorporated in 2016 and based in London with additional offices in San Francisco, Budapest, and Amsterdam, Kheiron aims to improve the efficiency, consistency, and accuracy of radiology reporting by integrating advanced deep learning techniques with radiological expertise. The company's mission is to radically enhance outcomes for cancer patients by advancing precision radiology, thereby providing women with better chances in the fight against cancer. Through ongoing research and development, Kheiron strives to transform cancer detection and treatment, marking a significant step forward in the realm of healthcare technology.

Invisible Technologies Inc. operates a platform designed to automate various business operations, offering services such as meeting scheduling, lead sourcing and qualification, reservation management, team member onboarding, and inventory upkeep. Founded in 2015 and based in San Francisco, the company serves small and medium-sized businesses by integrating people, automation technology, and AI to address complex operational challenges. Invisible's approach combines a global workforce with advanced automation tools to create a digital assembly line that streamlines multiple tasks simultaneously. This allows clients to focus on more strategic and creative work, thereby enhancing operational efficiency.

Segment provides the customer data infrastructure that helps businesses put their customers first. Using Segment, companies can collect, unify, and connect their first-party to over 200 marketing, analytics, and data warehouse tools. It was founded in 2011 and headquartered in San Francisco, California.

The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.

Beam is a regulatory technology company located in the San Francisco Bay Area, specializing in anti-money laundering solutions. The company offers a proprietary platform that utilizes advanced machine learning and diverse data sources to enhance transaction monitoring and compliance processes. By focusing on reducing false positives and improving detection rates, Beam enables financial institutions such as banks, credit unions, and fintech companies to navigate compliance challenges effectively. Its end-to-end compliance solution simplifies the complexities of machine learning, ensuring transparency and clarity for regulators. Beam's mission is to contribute to a safer financial system while optimizing the use of essential compliance resources, supported by a team of experienced professionals and investors.

Blueboard Inc. is a company that specializes in an employee recognition and incentives platform designed for modern workplaces. Founded in 2013 and based in San Francisco, California, Blueboard offers a unique approach to employee rewards by providing curated experiential rewards, such as skydiving, wine tasting, and spa treatments, which can be easily redeemed through its platform. This innovative solution allows employers to recognize their employees meaningfully and memorably, moving beyond traditional cash and gift card offerings. The platform also includes a mobile application that facilitates the seamless distribution of rewards, enhancing the overall employee recognition experience while ensuring budget management through enterprise-level approvals.

The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.

Thrive Global is a behavior change technology company founded by Arianna Huffington in 2016, with headquarters in New York City and additional offices in San Francisco, Athens, Bucharest, Dublin, and Melbourne. The company aims to transform workplace culture and personal well-being by providing a platform that combines data, storytelling, and actionable strategies known as Microsteps. Thrive Global offers science-based solutions designed to reduce stress and burnout, promoting improved mental and physical health for individuals, corporations, and communities. The company's mission focuses on fostering a healthier relationship with technology and enhancing overall performance and purpose, ultimately challenging the notion that burnout is an inevitable part of success.

Flutterwave Inc. is a payments solutions provider that enables businesses globally to process transactions seamlessly. Founded in 2014 and headquartered in San Francisco, the company offers a range of services including Flutterwave Checkout for collecting payments via web and mobile platforms, and Flutterwave API for creating and managing virtual cards, which can be customized with spending limits. Its invoicing feature allows businesses to generate professional invoices, track payments, and manage transactions efficiently. Additionally, Flutterwave provides payment links that facilitate payment collection from customers worldwide. Serving various sectors such as gaming, events, transportation, and hospitality, Flutterwave aims to simplify the payment infrastructure for merchants and payment service providers by offering a comprehensive digital financial platform.

Kheiron Medical Technologies Limited is a company focused on enhancing breast cancer detection through its innovative product, Mia, an intelligent assessment tool for mammography. Incorporated in 2016 and based in London with additional offices in San Francisco, Budapest, and Amsterdam, Kheiron aims to improve the efficiency, consistency, and accuracy of radiology reporting by integrating advanced deep learning techniques with radiological expertise. The company's mission is to radically enhance outcomes for cancer patients by advancing precision radiology, thereby providing women with better chances in the fight against cancer. Through ongoing research and development, Kheiron strives to transform cancer detection and treatment, marking a significant step forward in the realm of healthcare technology.

Partnerize is a leading provider of partnership automation solutions, offering a comprehensive platform designed to facilitate and optimize marketing partnerships. The platform incorporates advanced features such as discovery, recruitment, optimization, payment processing, brand safety, and fraud prevention, all aimed at enhancing transparency and scalability for marketers. By utilizing artificial intelligence, Partnerize enables clients to manage, analyze, and predict the outcomes of their partner marketing efforts, thereby fostering strong relationships and increasing customer acquisition. The company supports clients with a unique in-housing program, allowing them to take control of the entire partnership marketing lifecycle from a single interface. Headquartered in New York City, Partnerize also has offices in Australia, the United Kingdom, Japan, San Francisco, Philadelphia, and Wilkes-Barre.

Metadata, Inc. operates a demand generation platform designed to enhance inbound marketing and customer acquisition for B2B enterprises. Founded in 2015 and based in San Francisco, California, the platform enables users to automate various marketing functions, such as scheduling campaign amplification and generating detailed profiles for incoming signups. It also allows for the segmentation of prospects by multiple criteria, including industry and job role, thereby facilitating targeted advertising and efficient pipeline generation. By integrating with marketing automation tools, Metadata reduces manual tasks for marketers, allowing them to concentrate on strategic initiatives. The platform's capabilities extend to analyzing historical sales data to identify ideal customer profiles and optimize demand generation efforts for businesses.

The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.

Managed by Q Inc. operates a workplace management platform that facilitates the efficient operation of offices. The company provides a comprehensive suite of services, including cleaning, maintenance, IT support, and security, alongside workplace staffing and project management services. Its technology platform connects businesses to essential services for managing their workspaces, enabling tasks such as cleaning schedules, supply replenishment, and maintenance through an intuitive application. Founded in 2013 and based in New York, the company also emphasizes economic empowerment by creating jobs for its operators and supporting small businesses. As a subsidiary of Eden Technologies, Inc., Managed by Q is active in major cities including New York, Los Angeles, Chicago, and San Francisco, aiming to redefine office management and enhance workplace productivity.

Shoes of Prey Pty Ltd. is a global retail brand specializing in custom-made women's footwear. Founded in 2009 and headquartered in Sydney, Australia, the company allows customers to design their ideal shoes, including styles such as ballet flats, stilettos, sandals, oxfords, and wedges. By offering an online platform, Shoes of Prey enables women to select various attributes like heel height, toe shape, fabric, leather, color, and embellishments, ensuring a personalized shopping experience. The company operates both online and through physical stores located in cities such as Bellevue, Newport Beach, San Francisco, Paramus, Oak Brook, Arlington, and Sydney. Over the years, Shoes of Prey has received multiple accolades, including distinctions for Online Retailer of the Year and Store Design of the Year at the World Retail Awards in 2013.

Nativo, Inc. is an advertising technology company that offers a platform designed for native advertising services catering to both publishers and brand advertisers. Founded in 2010 and headquartered in El Segundo, California, with additional offices in major cities like London, Los Angeles, San Francisco, New York, and Chicago, Nativo's platform enables publishers to easily manage and optimize content-based native advertisements across their media properties. The platform supports various functions, including campaign planning, buying, delivery, and analytics, allowing advertisers and agencies to maximize engagement with their brand content. Nativo's solutions are utilized by over 300 brands and 350 publishers, helping them automate and measure their native advertising efforts while enhancing the user experience through non-intrusive ad placements.

The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.

Partnerize is a leading provider of partnership automation solutions, offering a comprehensive platform designed to facilitate and optimize marketing partnerships. The platform incorporates advanced features such as discovery, recruitment, optimization, payment processing, brand safety, and fraud prevention, all aimed at enhancing transparency and scalability for marketers. By utilizing artificial intelligence, Partnerize enables clients to manage, analyze, and predict the outcomes of their partner marketing efforts, thereby fostering strong relationships and increasing customer acquisition. The company supports clients with a unique in-housing program, allowing them to take control of the entire partnership marketing lifecycle from a single interface. Headquartered in New York City, Partnerize also has offices in Australia, the United Kingdom, Japan, San Francisco, Philadelphia, and Wilkes-Barre.

The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.

Nativo, Inc. is an advertising technology company that offers a platform designed for native advertising services catering to both publishers and brand advertisers. Founded in 2010 and headquartered in El Segundo, California, with additional offices in major cities like London, Los Angeles, San Francisco, New York, and Chicago, Nativo's platform enables publishers to easily manage and optimize content-based native advertisements across their media properties. The platform supports various functions, including campaign planning, buying, delivery, and analytics, allowing advertisers and agencies to maximize engagement with their brand content. Nativo's solutions are utilized by over 300 brands and 350 publishers, helping them automate and measure their native advertising efforts while enhancing the user experience through non-intrusive ad placements.

The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.

Fortumo is a digital enabling platform that facilitates mobile operator billing for web and mobile services, including apps and games. Established in 2007, the company connects service providers with over 350 mobile operators across various regions, including Asia, Europe, Latin America, the Middle East, and Africa. Fortumo's platform allows service providers to effectively manage the entire customer lifecycle of mobile users through solutions for bundling, carrier billing, and messaging. This enables businesses to monetize their offerings by billing users in multiple countries. Fortumo's services are utilized by numerous prominent digital merchants, such as Google, Spotify, and Electronic Arts. The company has established offices in San Francisco, Beijing, Delhi, Singapore, Estonia, and Hanoi.

The RealReal operates as the largest online marketplace for authenticated, resale luxury goods, specializing in various categories such as fashion for women, men, and children, as well as jewelry, watches, home items, and art. Founded in 2011 and headquartered in San Francisco, the company boasts over 37 million members and has sold nearly 40 million items through its platform. The RealReal employs a rigorous authentication process managed by in-house experts, including gemologists and horologists, ensuring the reliability of its offerings. As a sustainable business, it promotes the circular economy by giving new life to luxury items from numerous brands. The company simplifies the selling process for consignors with services such as virtual appointments, in-home pickups, and direct shipping, while managing all aspects of the transaction, from pricing and listing to shipping and customer service. In 2023, The RealReal generated significant gross merchandise volume, capitalizing on a market previously underserved by traditional retail outlets.

33Across Inc. is a New York-based company that operates a social sharing and content discovery platform designed to enhance programmatic advertising in a cookieless environment. Founded in 2007, the company provides innovative marketing technologies such as SocialDNA Targeting, which helps clients identify and engage with social networks related to their brands. Its offerings include the BRAND GRAPH, which predicts consumer behavior to deliver brand and direct response ROI, Social Personas for real-time audience insights, and the Real Platform, which ensures the quality of ads by verifying viewability and mitigating fraudulent traffic. 33Across aims to empower marketers by helping them identify high-potential prospects connected to existing customers and brand loyalists. The company also has offices in San Francisco, Sunnyvale, Salt Lake City, and Chicago, further extending its reach in the advertising ecosystem.

Partnerize is a leading provider of partnership automation solutions, offering a comprehensive platform designed to facilitate and optimize marketing partnerships. The platform incorporates advanced features such as discovery, recruitment, optimization, payment processing, brand safety, and fraud prevention, all aimed at enhancing transparency and scalability for marketers. By utilizing artificial intelligence, Partnerize enables clients to manage, analyze, and predict the outcomes of their partner marketing efforts, thereby fostering strong relationships and increasing customer acquisition. The company supports clients with a unique in-housing program, allowing them to take control of the entire partnership marketing lifecycle from a single interface. Headquartered in New York City, Partnerize also has offices in Australia, the United Kingdom, Japan, San Francisco, Philadelphia, and Wilkes-Barre.

Buddy Media is a provider of social media marketing applications that enable companies to engage with and expand their social network audiences. The company offers a comprehensive social marketing suite that helps brands establish and maintain meaningful relationships with consumers in a digital environment. With its scalable and secure architecture, Buddy Media delivers data-driven customer insights that guide brands from the initial point of contact through to the point of purchase. Headquartered in New York City, Buddy Media also has offices in Asia, London, and San Francisco, serving eight of the world's top ten global advertisers.

Qualia is a digital advertising platform that assists organizations in converting potential customers into clients by providing a seamless consumer experience across various devices. The platform utilizes intent targeting and cross-screen audience association, merging multiple intent signals from consumers to enhance targeting capabilities. This allows businesses to effectively identify and follow the path of purchase from intent to conversion, optimizing marketing spend across devices. Qualia's cloud-based Data Intelligence Platform features the IQ Decision Engine, which enables real-time, omni-channel targeting and measurement. The company, led by CEO Kathy Leake, is committed to enhancing consumer targeting through data integrity and quality. Headquartered in New York City, Qualia also has offices in several major U.S. cities including Chicago, Irvine, Los Angeles, San Francisco, and Atlanta.

Qualia is a digital advertising platform that assists organizations in converting potential customers into clients by providing a seamless consumer experience across various devices. The platform utilizes intent targeting and cross-screen audience association, merging multiple intent signals from consumers to enhance targeting capabilities. This allows businesses to effectively identify and follow the path of purchase from intent to conversion, optimizing marketing spend across devices. Qualia's cloud-based Data Intelligence Platform features the IQ Decision Engine, which enables real-time, omni-channel targeting and measurement. The company, led by CEO Kathy Leake, is committed to enhancing consumer targeting through data integrity and quality. Headquartered in New York City, Qualia also has offices in several major U.S. cities including Chicago, Irvine, Los Angeles, San Francisco, and Atlanta.