Goat Rodeo Capital

Goat Rodeo Capital is a venture capital firm headquartered in San Francisco, California, specializing in early-stage investments in the alcohol and beverage sectors, with additional interest in cannabis. The firm aims to back startups at initial financing rounds and offers strategic guidance and industry connections to help portfolio companies grow.

Carlton Fowler

Co-Founding Partner and Managing Partner

Past deals in Spirits

Speakeasy Company

Seed Round in 2023
Speakeasy Company is a technology-driven e-commerce platform focused on the wine and spirits industry. It empowers brands to sell directly to consumers while adhering to the three-tier distribution system, allowing them to maintain control over the user experience and access valuable customer data and analytics. The platform enhances market reach and scalability for alcohol brands by providing services such as website redesign and development, digital advertising, merchandise fulfillment, and warehousing. Additionally, it offers real-time insights into customer behavior, enabling brands to improve engagement and optimize their marketing strategies. Through these comprehensive solutions, Speakeasy Company supports alcohol brands in navigating the complexities of direct-to-consumer sales.

Vint

Seed Round in 2022
Vint is an investment platform that enables individuals to invest in high-quality wines and spirits through fractional ownership. By securitizing investment-grade collections with the Securities and Exchange Commission, Vint provides a structured avenue for investors to purchase shares in curated wine and spirit assets. The company employs data models and analytics, supported by a team of industry experts, to source these collections effectively. Once the assets are acquired, Vint securely stores them in a network of cellars until market conditions are favorable for sale. At that point, Vint collaborates with merchant partners, auction houses, and private buyers to sell the assets and distribute the returns to investors on a pro-rata basis, thus allowing diversification in investment portfolios through the wine market.
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