GGV Capital IX

GGV Capital IX is a venture capital fund managed by GGV Capital, a global firm founded in 2000 that focuses on investing in local founders across various sectors. The firm specializes in seed-to-growth stage investments, targeting industries such as Consumer/New Retail, Social/Digital & Internet, Enterprise/Cloud, and Frontier Tech. GGV Capital manages a total of $6.2 billion across 13 funds and has a diversified portfolio that includes notable companies like Airbnb, Alibaba, and Peloton. With offices in key locations such as Beijing, San Francisco, and Shanghai, GGV Capital aims to provide expansion capital ranging from $5 to $25 million for initial investments in both the United States and China. The firm's approach is to support innovative entrepreneurs and emerging technologies that can shape the future of their respective industries.

Jixun Foo

Global Managing Partner

Jenny Lee

Managing Partner

Haojun Li

Partner

Joshua Wu

Partner

Eric Xu

Managing Partner

Past deals in FMCG

Point One

Series B in 2022
Building the next-gen consumer products!

Lingmao SCM

Series A in 2022
Lingmao SCM is a clothing supply chain SaaS provider of textile and clothing enterprises with supply chain system products and services.

Frubana

Series C in 2021
Frubana S.A.S. is a Bogotá-based B2B platform established in 2018 that specializes in providing fruits, vegetables, and other agricultural products to restaurants and small retailers in Latin America. By eliminating intermediaries in the food supply chain, Frubana enhances price transparency and reduces barriers to trade, allowing restaurants to source ingredients directly from producers. The company operates an online store that facilitates logistics and builds trust within the marketplace, ensuring that clients have access to quality food products efficiently.

Growthwell

Series A in 2021
Growthwell Group specializes in providing vegetarian food solutions, focusing on sustainable and nutritious plant-based products. The company supplies high-quality ingredients that are rich in protein, fiber, and carbohydrates, catering to the needs of food and beverage businesses. Growthwell aims to support these organizations by offering excellent logistics and customer service, enabling them to thrive and succeed in the competitive market. Through its commitment to organic and healthy meat alternatives, Growthwell contributes to the ongoing development of both physical and mental health for consumers.

Daki

Venture Round in 2021
Operator of a grocery delivery application platform intended to offer multi-category grocery supplies to customers. The company's platform acts as a digital supermarket to offer day-to-day necessities and also provides home delivery services, enabling users to easily order from their homes via a mobile application.

ChaLi

Venture Round in 2021
Guangzhou ChaLi Group Co., Ltd. is a manufacturer and supplier of a diverse range of tea products, including triangle teabags, black tea, pu'er, and premium green tea. Established in 2013 and based in Guangzhou, China, the company focuses on high-quality tea offerings sourced from selected regions. The tea is processed in the company's specialized tea labs, ensuring that customers experience the authentic flavors and quality of its products. ChaLi aims to provide a variety of packaged tea options to cater to different consumer preferences while maintaining a commitment to excellence in taste and quality.

Frubana

Series B in 2021
Frubana S.A.S. is a Bogotá-based B2B platform established in 2018 that specializes in providing fruits, vegetables, and other agricultural products to restaurants and small retailers in Latin America. By eliminating intermediaries in the food supply chain, Frubana enhances price transparency and reduces barriers to trade, allowing restaurants to source ingredients directly from producers. The company operates an online store that facilitates logistics and builds trust within the marketplace, ensuring that clients have access to quality food products efficiently.

BuffX

Series A in 2021
BuffX engages in the manufacture and sale of supplementary food products and daily drinks. The company’s products include blueberry gummies, candies, and fruit juice capsules. The company was founded in 2020 and is based in Hangzhou, Zhejiang.

GrubMarket

Series D in 2020
GrubMarket, Inc. operates an online marketplace that connects sellers of food and related items with customers, offering a wide range of products at wholesale prices. The marketplace features organic, vegan, gluten-free foods, fresh produce, snacks, beverages, pantry items, home goods, health and beauty products, as well as items for babies, pets, and specialty diets like non-GMO and paleo. GrubMarket sources products from local farms, fisheries, commercial kitchens, certified home kitchens, and restaurants, ensuring a diverse selection for its customers. Additionally, the company provides a Software-as-a-Service platform for food delivery services and has developed GrubMarket FarmBox, a gaming application. Founded in 2014, GrubMarket is headquartered in Newark, California, with an additional office in San Francisco.

BuffX

Seed Round in 2020
BuffX engages in the manufacture and sale of supplementary food products and daily drinks. The company’s products include blueberry gummies, candies, and fruit juice capsules. The company was founded in 2020 and is based in Hangzhou, Zhejiang.

Frubana

Series A in 2020
Frubana S.A.S. is a Bogotá-based B2B platform established in 2018 that specializes in providing fruits, vegetables, and other agricultural products to restaurants and small retailers in Latin America. By eliminating intermediaries in the food supply chain, Frubana enhances price transparency and reduces barriers to trade, allowing restaurants to source ingredients directly from producers. The company operates an online store that facilitates logistics and builds trust within the marketplace, ensuring that clients have access to quality food products efficiently.

Global Scanner

Venture Round in 2019
Global Scanner is provider of imported food products.

GrubMarket

Series C in 2019
GrubMarket, Inc. operates an online marketplace that connects sellers of food and related items with customers, offering a wide range of products at wholesale prices. The marketplace features organic, vegan, gluten-free foods, fresh produce, snacks, beverages, pantry items, home goods, health and beauty products, as well as items for babies, pets, and specialty diets like non-GMO and paleo. GrubMarket sources products from local farms, fisheries, commercial kitchens, certified home kitchens, and restaurants, ensuring a diverse selection for its customers. Additionally, the company provides a Software-as-a-Service platform for food delivery services and has developed GrubMarket FarmBox, a gaming application. Founded in 2014, GrubMarket is headquartered in Newark, California, with an additional office in San Francisco.

Function Inc.

Venture Round in 2019
Function Inc. is a beauty brand that specializes in developing personalized hair care, skin care, and body care products tailored to individual customer needs. Founded in 2015 and based in Catawissa, Pennsylvania, the company formulates a wide range of products, including shampoos, conditioners, purple shampoos, leave-in treatments, hair masks, hair serums, body washes, lotions, face cleansers, serums, and moisturizers. Function Inc. emphasizes the use of safe, high-quality ingredients, ensuring that its products are free from sulfates, parabens, phthalates, and other harmful substances. The company operates production facilities in Michigan, New York, and Pennsylvania and primarily sells its products online, allowing customers to create custom formulations based on their specific hair profiles and aesthetic preferences.

Fruitday

Series E in 2018
Shanghai Fruitday Co., Ltd. operates an online retail platform specializing in fresh fruits, having been established in 2006 in Shanghai, China. Initially a traditional fruit vendor, Fruitday transitioned to e-commerce in 2009, leveraging over 30 years of experience in the food industry. The company focuses on mid- and high-end fruit offerings, including both imported and domestically sourced fresh fruits. Fruitday has developed a direct supply chain that connects consumers with suppliers, supported by its self-built cold storage and cold-chain logistics to ensure product freshness. Customers can order through various channels, including the website, telephone, television, and physical store services. The company emphasizes providing healthy, green, and fresh fruit options along with personalized services to enhance the consumer experience.

Global Scanner

Series A in 2018
Global Scanner is provider of imported food products.

GrubMarket

Series B in 2018
GrubMarket, Inc. operates an online marketplace that connects sellers of food and related items with customers, offering a wide range of products at wholesale prices. The marketplace features organic, vegan, gluten-free foods, fresh produce, snacks, beverages, pantry items, home goods, health and beauty products, as well as items for babies, pets, and specialty diets like non-GMO and paleo. GrubMarket sources products from local farms, fisheries, commercial kitchens, certified home kitchens, and restaurants, ensuring a diverse selection for its customers. Additionally, the company provides a Software-as-a-Service platform for food delivery services and has developed GrubMarket FarmBox, a gaming application. Founded in 2014, GrubMarket is headquartered in Newark, California, with an additional office in San Francisco.

Frubana

Pre Seed Round in 2018
Frubana S.A.S. is a Bogotá-based B2B platform established in 2018 that specializes in providing fruits, vegetables, and other agricultural products to restaurants and small retailers in Latin America. By eliminating intermediaries in the food supply chain, Frubana enhances price transparency and reduces barriers to trade, allowing restaurants to source ingredients directly from producers. The company operates an online store that facilitates logistics and builds trust within the marketplace, ensuring that clients have access to quality food products efficiently.

City Shop

Series A in 2018
City Shop, established in 1995, is one of the largest chain stores in Shanghai dealing in a most extensive range of gourmet foods from around the globe. With high-quality products and first-class service, City Shop never stops offering you a satisfactory shopping experience.

Function Inc.

Series A in 2017
Function Inc. is a beauty brand that specializes in developing personalized hair care, skin care, and body care products tailored to individual customer needs. Founded in 2015 and based in Catawissa, Pennsylvania, the company formulates a wide range of products, including shampoos, conditioners, purple shampoos, leave-in treatments, hair masks, hair serums, body washes, lotions, face cleansers, serums, and moisturizers. Function Inc. emphasizes the use of safe, high-quality ingredients, ensuring that its products are free from sulfates, parabens, phthalates, and other harmful substances. The company operates production facilities in Michigan, New York, and Pennsylvania and primarily sells its products online, allowing customers to create custom formulations based on their specific hair profiles and aesthetic preferences.

GrubMarket

Series B in 2016
GrubMarket, Inc. operates an online marketplace that connects sellers of food and related items with customers, offering a wide range of products at wholesale prices. The marketplace features organic, vegan, gluten-free foods, fresh produce, snacks, beverages, pantry items, home goods, health and beauty products, as well as items for babies, pets, and specialty diets like non-GMO and paleo. GrubMarket sources products from local farms, fisheries, commercial kitchens, certified home kitchens, and restaurants, ensuring a diverse selection for its customers. Additionally, the company provides a Software-as-a-Service platform for food delivery services and has developed GrubMarket FarmBox, a gaming application. Founded in 2014, GrubMarket is headquartered in Newark, California, with an additional office in San Francisco.

GrubMarket

Series A in 2015
GrubMarket, Inc. operates an online marketplace that connects sellers of food and related items with customers, offering a wide range of products at wholesale prices. The marketplace features organic, vegan, gluten-free foods, fresh produce, snacks, beverages, pantry items, home goods, health and beauty products, as well as items for babies, pets, and specialty diets like non-GMO and paleo. GrubMarket sources products from local farms, fisheries, commercial kitchens, certified home kitchens, and restaurants, ensuring a diverse selection for its customers. Additionally, the company provides a Software-as-a-Service platform for food delivery services and has developed GrubMarket FarmBox, a gaming application. Founded in 2014, GrubMarket is headquartered in Newark, California, with an additional office in San Francisco.

GrubMarket

Seed Round in 2015
GrubMarket, Inc. operates an online marketplace that connects sellers of food and related items with customers, offering a wide range of products at wholesale prices. The marketplace features organic, vegan, gluten-free foods, fresh produce, snacks, beverages, pantry items, home goods, health and beauty products, as well as items for babies, pets, and specialty diets like non-GMO and paleo. GrubMarket sources products from local farms, fisheries, commercial kitchens, certified home kitchens, and restaurants, ensuring a diverse selection for its customers. Additionally, the company provides a Software-as-a-Service platform for food delivery services and has developed GrubMarket FarmBox, a gaming application. Founded in 2014, GrubMarket is headquartered in Newark, California, with an additional office in San Francisco.

China Data Group (CDG)

Series D in 2011
CDG concentrates on providing the Credit Cards Issuers, banks and insurance company in China and North America with single-stop-type background process outsourcing service. CDG provides end-to-end background outsourcing service. CDG helps clients to change the original file to electronic data. Besides, CDG undertakes the maintenance, analysis, application of the electronic data.

Alibaba Group

Series D in 2004
Alibaba Group is a leading global online and mobile commerce company based in Hangzhou, China, founded in 1999. The company operates a diverse range of platforms, including Taobao, a consumer-to-consumer marketplace, and Tmall, a business-to-consumer platform. Alibaba also manages Alibaba.com and 1688.com for wholesale transactions, along with AliExpress for international retail. Its services extend beyond e-commerce to cloud computing, digital media and entertainment, and local consumer services. Key assets include Cainiao, a logistics network, and Ele.me, a local delivery service. Additionally, Alibaba offers various marketing services, payment solutions, and operates content platforms such as Youku and Alibaba Pictures. As the world's largest online commerce entity by gross merchandise volume, Alibaba plays a crucial role in connecting consumers and businesses, facilitating transactions, and enhancing operational efficiencies through cutting-edge technology.
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