GGV Capital

GGV Capital is a global venture capital firm that, as of March 29, 2024, has transitioned into two distinct entities: Granite Asia and Notable Capital. Granite Asia, headquartered in Singapore, focuses on investments in the Asia-Pacific region, including markets such as Southeast Asia, Japan, China, India, and Australia. Meanwhile, Notable Capital operates from Silicon Valley, with additional offices in San Francisco and New York, targeting investments in the United States, Israel, Europe, and Latin America. Since its establishment in 2000, GGV Capital has provided expansion capital ranging from $5 to $25 million for initial investments across a diverse array of industries, primarily concentrating on companies in the U.S. and China.

Jenny Lee

Managing Partner

Haojun Li

Partner

Joshua Wu

Partner

Eric Xu

Managing Partner

Jixun Foo

Global Managing Partner

Past deals in FMCG

JOKR

Series C in 2023
JOKR is a global last-mile delivery platform focused on providing a fast, personalized, and sustainable shopping experience for essential grocery and convenience products. By utilizing a network of micro-fulfillment centers, JOKR enables customers to receive their orders within minutes or at a scheduled time, enhancing the overall shopping experience and saving valuable time. The company emphasizes sustainability by aiming to reduce food waste and promote responsible consumption. Operating primarily in the Brazilian market under the brand "DAKI," JOKR has established a presence in major cities such as Rio de Janeiro and São Paulo. The company has attracted significant investment from notable firms, achieving a valuation of 1.3 billion dollars as of February 2023, solidifying its status as a unicorn since December 2021.

Yamibuy

Series B in 2022
Founded in 2013 by CEO Alex Zhou, Yamibuy is the leading e-commerce site to purchase the most complete selection of Asian products. Rapid year-over-year growth since the company’s founding has earned Yamibuy the distinction of being the most popular one-stop shopping destination among the Chinese community in North America.

Next Gen Foods

Series A in 2022
Next Gen Foods is a food-tech startup that offers plant-based meat products. Its plant-based products look and taste like meat and are developed using agricultural food ecosystems helping consumers to have foods that are rich in protein and nutrients. The company was founded in 2020 and is headquartered in Singapore.

JOKR

Series B in 2021
JOKR is a global last-mile delivery platform focused on providing a fast, personalized, and sustainable shopping experience for essential grocery and convenience products. By utilizing a network of micro-fulfillment centers, JOKR enables customers to receive their orders within minutes or at a scheduled time, enhancing the overall shopping experience and saving valuable time. The company emphasizes sustainability by aiming to reduce food waste and promote responsible consumption. Operating primarily in the Brazilian market under the brand "DAKI," JOKR has established a presence in major cities such as Rio de Janeiro and São Paulo. The company has attracted significant investment from notable firms, achieving a valuation of 1.3 billion dollars as of February 2023, solidifying its status as a unicorn since December 2021.

Telio.vn

Series B in 2021
Telio is a business-to-business commerce platform that provides a range of products for groceries and fast-moving consumer goods such as beverage and candies. It connects small, traditional retailers with brands and wholesalers on a centralized platform. Telio provides small retailers with more choice, better pricing, and more efficient logistics through economies of scale and it offers reduced costs and better end-customer level data. Telio was founded by SyPhong Bui and is based in Hanoi, Vietnam.

Frubana

Series C in 2021
Frubana is a digital platform based in Bogotá, Colombia, that connects restaurants and small retailers with agricultural suppliers. Founded in 2018, the company aims to streamline the procurement process by enabling direct transactions between restaurants and farmers, eliminating intermediaries to enhance price transparency and reduce trade barriers. In addition to facilitating the purchase of food products, Frubana offers tools for restaurants to digitize their menus and websites, including the creation of "Virtual Frubana Menus" that utilize QR codes for easy sharing with customers. Through its comprehensive services, Frubana supports the food supply chain, making it more efficient for both suppliers and businesses in the urban food market.

Growthwell

Series A in 2021
Growthwell Group is the only vegetarian food solutions company that helps F&B businesses and organizations to get high-quality products and excellent logistics support & customer service so that they can grow, profit and succeed with us.

JOKR

Series A in 2021
JOKR is a global last-mile delivery platform focused on providing a fast, personalized, and sustainable shopping experience for essential grocery and convenience products. By utilizing a network of micro-fulfillment centers, JOKR enables customers to receive their orders within minutes or at a scheduled time, enhancing the overall shopping experience and saving valuable time. The company emphasizes sustainability by aiming to reduce food waste and promote responsible consumption. Operating primarily in the Brazilian market under the brand "DAKI," JOKR has established a presence in major cities such as Rio de Janeiro and São Paulo. The company has attracted significant investment from notable firms, achieving a valuation of 1.3 billion dollars as of February 2023, solidifying its status as a unicorn since December 2021.

Next Gen Foods

Seed Round in 2021
Next Gen Foods is a food-tech startup that offers plant-based meat products. Its plant-based products look and taste like meat and are developed using agricultural food ecosystems helping consumers to have foods that are rich in protein and nutrients. The company was founded in 2020 and is headquartered in Singapore.

Frubana

Series B in 2021
Frubana is a digital platform based in Bogotá, Colombia, that connects restaurants and small retailers with agricultural suppliers. Founded in 2018, the company aims to streamline the procurement process by enabling direct transactions between restaurants and farmers, eliminating intermediaries to enhance price transparency and reduce trade barriers. In addition to facilitating the purchase of food products, Frubana offers tools for restaurants to digitize their menus and websites, including the creation of "Virtual Frubana Menus" that utilize QR codes for easy sharing with customers. Through its comprehensive services, Frubana supports the food supply chain, making it more efficient for both suppliers and businesses in the urban food market.

Nice Tuan

Private Equity Round in 2021
Nice Tuan is an e-commerce platform that specializes in providing fresh produce, beverages, leisure food, and daily supplies. The company operates a community-focused model, partnering with local residential communities to source products from nearby warehouses and producers. This approach allows Nice Tuan to offer a wide range of daily groceries and household items to residents, aiming to create an efficient and convenient shopping experience. By emphasizing local sourcing and community engagement, Nice Tuan seeks to establish a robust e-commerce ecosystem tailored to the needs of its customers.

Udaan

Series D in 2021
Udaan operates as a comprehensive B2B e-commerce platform in India, connecting businesses with suppliers across various sectors, including FMCG, pharmaceuticals, and staples. The platform addresses key trade challenges faced by small, medium, and large enterprises by enabling direct connections for better deals. Udaan facilitates the buying and selling process through secure payment options and efficient logistics, allowing retailers and businesses to source products from manufacturers, brands, white labels, and importers all in one place. Additionally, Udaan provides financial products to support small businesses, thereby streamlining supply chain operations and enhancing overall efficiency in the marketplace.

Nice Tuan

Series C in 2020
Nice Tuan is an e-commerce platform that specializes in providing fresh produce, beverages, leisure food, and daily supplies. The company operates a community-focused model, partnering with local residential communities to source products from nearby warehouses and producers. This approach allows Nice Tuan to offer a wide range of daily groceries and household items to residents, aiming to create an efficient and convenient shopping experience. By emphasizing local sourcing and community engagement, Nice Tuan seeks to establish a robust e-commerce ecosystem tailored to the needs of its customers.

GrubMarket

Series D in 2020
GrubMarket, Inc. is an online marketplace that connects sellers with customers by offering a wide range of food and related products at wholesale prices. Founded in 2014 and based in San Francisco, California, GrubMarket specializes in organic, vegan, gluten-free items, fresh produce, snacks, beverages, pantry staples, home goods, health and beauty products, and items for pets and children. The company sources food from local farms, fisheries, commercial kitchens, and restaurants, emphasizing quality and sustainability. In addition to its marketplace, GrubMarket provides a Software-as-a-Service platform designed for food delivery services and also features a gaming application called GrubMarket FarmBox. As a significant player in the B2B eCommerce sector of the American food supply chain, GrubMarket leverages artificial intelligence to enhance its services and operations.

Nice Tuan

Series C in 2020
Nice Tuan is an e-commerce platform that specializes in providing fresh produce, beverages, leisure food, and daily supplies. The company operates a community-focused model, partnering with local residential communities to source products from nearby warehouses and producers. This approach allows Nice Tuan to offer a wide range of daily groceries and household items to residents, aiming to create an efficient and convenient shopping experience. By emphasizing local sourcing and community engagement, Nice Tuan seeks to establish a robust e-commerce ecosystem tailored to the needs of its customers.

JD Logistics

Post in 2020
JD Logistics, a subsidiary of JD.com, operates as a technology-driven supply chain solutions and logistics service provider in China. Established in 2007, JD Logistics focuses on creating efficient and sustainable logistics solutions, encompassing a wide range of services from warehousing to distribution. The company serves various industries, including fast-moving consumer goods, apparel, home appliances, consumer electronics, automotive, and fresh produce. JD Logistics is committed to formulating and executing tailored supply chain strategies to meet the diverse needs of its clients. Its mission is to become the world's most reliable supply chain infrastructure service provider, leveraging technology to enhance operational efficiency.

Frubana

Series A in 2020
Frubana is a digital platform based in Bogotá, Colombia, that connects restaurants and small retailers with agricultural suppliers. Founded in 2018, the company aims to streamline the procurement process by enabling direct transactions between restaurants and farmers, eliminating intermediaries to enhance price transparency and reduce trade barriers. In addition to facilitating the purchase of food products, Frubana offers tools for restaurants to digitize their menus and websites, including the creation of "Virtual Frubana Menus" that utilize QR codes for easy sharing with customers. Through its comprehensive services, Frubana supports the food supply chain, making it more efficient for both suppliers and businesses in the urban food market.

Telio.vn

Series A in 2019
Telio is a business-to-business commerce platform that provides a range of products for groceries and fast-moving consumer goods such as beverage and candies. It connects small, traditional retailers with brands and wholesalers on a centralized platform. Telio provides small retailers with more choice, better pricing, and more efficient logistics through economies of scale and it offers reduced costs and better end-customer level data. Telio was founded by SyPhong Bui and is based in Hanoi, Vietnam.

Udaan

Series D in 2019
Udaan operates as a comprehensive B2B e-commerce platform in India, connecting businesses with suppliers across various sectors, including FMCG, pharmaceuticals, and staples. The platform addresses key trade challenges faced by small, medium, and large enterprises by enabling direct connections for better deals. Udaan facilitates the buying and selling process through secure payment options and efficient logistics, allowing retailers and businesses to source products from manufacturers, brands, white labels, and importers all in one place. Additionally, Udaan provides financial products to support small businesses, thereby streamlining supply chain operations and enhancing overall efficiency in the marketplace.

Winky Lux

Venture Round in 2019
Winky Lux is a cosmetics company founded in 2015 and based in New York, New York. It specializes in manufacturing a wide range of color cosmetic products, including lip kits, shadow palettes, lipsticks, blushes, highlighters, and various eye and brow products. Winky Lux emphasizes high-quality, cruelty-free, and non-toxic ingredients, ensuring that its products are free from parabens and phthalates. The company is committed to sustainability and offers heavily pigmented cosmetic items designed to capture attention. By selling primarily online, Winky Lux aims to provide luxury products at affordable prices, making high-quality cosmetics accessible to a broader audience. Its products are also available through various retailers both in the United States and internationally.

GrubMarket

Series C in 2019
GrubMarket, Inc. is an online marketplace that connects sellers with customers by offering a wide range of food and related products at wholesale prices. Founded in 2014 and based in San Francisco, California, GrubMarket specializes in organic, vegan, gluten-free items, fresh produce, snacks, beverages, pantry staples, home goods, health and beauty products, and items for pets and children. The company sources food from local farms, fisheries, commercial kitchens, and restaurants, emphasizing quality and sustainability. In addition to its marketplace, GrubMarket provides a Software-as-a-Service platform designed for food delivery services and also features a gaming application called GrubMarket FarmBox. As a significant player in the B2B eCommerce sector of the American food supply chain, GrubMarket leverages artificial intelligence to enhance its services and operations.

Function of Beauty

Venture Round in 2019
Function of Beauty is a New York-based company founded in 2015 that specializes in personalized hair care, skincare, and body care products. It allows customers to create customized shampoos, conditioners, and styling products tailored to their specific hair profile and goals, including individual preferences for color and fragrance. The brand emphasizes safety and quality by formulating its products without sulfates, parabens, phthalates, or mineral oils, ensuring that customers receive products that cater to their unique needs while avoiding potentially harmful ingredients.

Niwoning.com

Series A in 2018
Niwoning.com is an e-commerce company based in China that focuses on providing grocery products and services through an online to offline (O2O) model. It offers users the convenience of purchasing items online while facilitating offline delivery. Utilizing the WeChat platform, Niwoning.com connects community users to a network of local service stores, allowing for efficient access to fresh fruits, vegetables, and daily necessities. This approach not only enhances user convenience but also aims to reduce transaction costs, making grocery shopping a more efficient experience for its customers.

GrubMarket

Series B in 2018
GrubMarket, Inc. is an online marketplace that connects sellers with customers by offering a wide range of food and related products at wholesale prices. Founded in 2014 and based in San Francisco, California, GrubMarket specializes in organic, vegan, gluten-free items, fresh produce, snacks, beverages, pantry staples, home goods, health and beauty products, and items for pets and children. The company sources food from local farms, fisheries, commercial kitchens, and restaurants, emphasizing quality and sustainability. In addition to its marketplace, GrubMarket provides a Software-as-a-Service platform designed for food delivery services and also features a gaming application called GrubMarket FarmBox. As a significant player in the B2B eCommerce sector of the American food supply chain, GrubMarket leverages artificial intelligence to enhance its services and operations.

Frubana

Pre Seed Round in 2018
Frubana is a digital platform based in Bogotá, Colombia, that connects restaurants and small retailers with agricultural suppliers. Founded in 2018, the company aims to streamline the procurement process by enabling direct transactions between restaurants and farmers, eliminating intermediaries to enhance price transparency and reduce trade barriers. In addition to facilitating the purchase of food products, Frubana offers tools for restaurants to digitize their menus and websites, including the creation of "Virtual Frubana Menus" that utilize QR codes for easy sharing with customers. Through its comprehensive services, Frubana supports the food supply chain, making it more efficient for both suppliers and businesses in the urban food market.

City Shop

Series A in 2018
City Shop, founded in 1995, is a prominent supermarket chain based in Shanghai that specializes in offering a diverse selection of gourmet foods from around the world. The store is dedicated to providing high-quality products and excellent customer service, ensuring a satisfying shopping experience for all patrons. City Shop not only caters to local tastes but also allows international customers to enjoy familiar flavors from their home countries, creating an inviting atmosphere that celebrates global cuisine. As one of the largest chain stores in the region, City Shop continues to be a go-to destination for food enthusiasts seeking unique and high-quality culinary offerings.

Meiweishenghuo (Delicious Life)

Series A in 2017
Meiweishenghuo is a checkout-free convenience store operator, founded by a former manager at China’s on-demand local services provider Meituan-Dianping. The company, also known as Delicious Life, deploys smart vending machines in urban centers, allowing customers to open the door of its machines by scanning a QR code and purchasing fresh produce such as lunchboxes, fruits, salads, snacks and beverages. The delicious life and the first-line big-name merchants cooperate to provide high-quality meals, full-cold-chain distribution, and ultimate preservation, and is committed to building the largest offline platform for intelligent vending machines in China. Let fine food, at your fingertips.

Winky Lux

Seed Round in 2017
Winky Lux is a cosmetics company founded in 2015 and based in New York, New York. It specializes in manufacturing a wide range of color cosmetic products, including lip kits, shadow palettes, lipsticks, blushes, highlighters, and various eye and brow products. Winky Lux emphasizes high-quality, cruelty-free, and non-toxic ingredients, ensuring that its products are free from parabens and phthalates. The company is committed to sustainability and offers heavily pigmented cosmetic items designed to capture attention. By selling primarily online, Winky Lux aims to provide luxury products at affordable prices, making high-quality cosmetics accessible to a broader audience. Its products are also available through various retailers both in the United States and internationally.

Yamibuy

Series A in 2017
Founded in 2013 by CEO Alex Zhou, Yamibuy is the leading e-commerce site to purchase the most complete selection of Asian products. Rapid year-over-year growth since the company’s founding has earned Yamibuy the distinction of being the most popular one-stop shopping destination among the Chinese community in North America.

Function of Beauty

Series A in 2017
Function of Beauty is a New York-based company founded in 2015 that specializes in personalized hair care, skincare, and body care products. It allows customers to create customized shampoos, conditioners, and styling products tailored to their specific hair profile and goals, including individual preferences for color and fragrance. The brand emphasizes safety and quality by formulating its products without sulfates, parabens, phthalates, or mineral oils, ensuring that customers receive products that cater to their unique needs while avoiding potentially harmful ingredients.

GrubMarket

Series B in 2016
GrubMarket, Inc. is an online marketplace that connects sellers with customers by offering a wide range of food and related products at wholesale prices. Founded in 2014 and based in San Francisco, California, GrubMarket specializes in organic, vegan, gluten-free items, fresh produce, snacks, beverages, pantry staples, home goods, health and beauty products, and items for pets and children. The company sources food from local farms, fisheries, commercial kitchens, and restaurants, emphasizing quality and sustainability. In addition to its marketplace, GrubMarket provides a Software-as-a-Service platform designed for food delivery services and also features a gaming application called GrubMarket FarmBox. As a significant player in the B2B eCommerce sector of the American food supply chain, GrubMarket leverages artificial intelligence to enhance its services and operations.

GrubMarket

Series A in 2015
GrubMarket, Inc. is an online marketplace that connects sellers with customers by offering a wide range of food and related products at wholesale prices. Founded in 2014 and based in San Francisco, California, GrubMarket specializes in organic, vegan, gluten-free items, fresh produce, snacks, beverages, pantry staples, home goods, health and beauty products, and items for pets and children. The company sources food from local farms, fisheries, commercial kitchens, and restaurants, emphasizing quality and sustainability. In addition to its marketplace, GrubMarket provides a Software-as-a-Service platform designed for food delivery services and also features a gaming application called GrubMarket FarmBox. As a significant player in the B2B eCommerce sector of the American food supply chain, GrubMarket leverages artificial intelligence to enhance its services and operations.

GrubMarket

Seed Round in 2015
GrubMarket, Inc. is an online marketplace that connects sellers with customers by offering a wide range of food and related products at wholesale prices. Founded in 2014 and based in San Francisco, California, GrubMarket specializes in organic, vegan, gluten-free items, fresh produce, snacks, beverages, pantry staples, home goods, health and beauty products, and items for pets and children. The company sources food from local farms, fisheries, commercial kitchens, and restaurants, emphasizing quality and sustainability. In addition to its marketplace, GrubMarket provides a Software-as-a-Service platform designed for food delivery services and also features a gaming application called GrubMarket FarmBox. As a significant player in the B2B eCommerce sector of the American food supply chain, GrubMarket leverages artificial intelligence to enhance its services and operations.

Besunyen (Beijing Outsell Health)

Series A in 2009
Besunyen Holdings Company Limited is a prominent manufacturer and seller of therapeutic tea products based in Hong Kong. Established in 2000, the company specializes in the development, production, and marketing of health-focused tea and medicinal products, primarily utilizing natural Chinese herbal ingredients. Besunyen has gained a significant presence in the Chinese market, particularly with its best-selling products, Besunyen Detox Tea and Besunyen Slimming Tea, which dominate the laxative and slimming tea sectors. The company emphasizes the benefits of herbal extracts and aims to provide effective, safe, and affordable health solutions. In addition to its flagship products, Besunyen has expanded its offerings under the VS brand, which includes flavored milk tea, original tea, and herbal tea lines. Looking ahead, the company plans to enter the over-the-counter tea market and introduce a range of new therapeutic tea products to meet evolving consumer needs.

Meihua Group

Series A in 2008
Meihua Group, headquartered in Langfang Economic & Technical Development Zone, Hebei Province, specializes in bio-fermentation and operates three production bases in Hebei, Inner Mongolia, and Xinjiang. The company is a large-scale joint venture focused on research, development, and production of a wide range of products. Meihua's offerings include seasoning products such as MSG and soy sauce, various amino acids like threonine, lysine, and tryptophan, as well as carbohydrate-based items like pullulan and xanthan gum. Additionally, it produces integrated products for the circular economy, including corn gluten meal, corn germ, and bio-fertilizers. Meihua's products serve multiple industries, including flavor enhancers, food additives, and pharmaceuticals, positioning the company as a significant player in the bio-fermentation sector with a comprehensive approach that combines research, manufacturing, and sales.
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