General Catalyst

General Catalyst is a venture capital firm established in 2000 and based in San Francisco, California. The firm specializes in early-stage and growth equity investments across various sectors, including consumer, enterprise, fintech, cryptocurrency, and health assurance. By fostering an environment conducive to growth, General Catalyst aims to accelerate the development of innovative ideas and companies. The firm provides mentorship and connects clients with experienced professionals to enhance their potential for success. As a Registered Investment Adviser, General Catalyst has managed a total of eight venture capital funds, accumulating approximately $3.75 billion in capital commitments.

Adrian Abeijon

Investor

Mark Allen

CFO

Neeraj Arora

Managing Director, Investment Team

Juliet Bailin

Principal

Marc Bhargava

Managing Director

Larry Bohn

Managing Director

Niko Bonatsos

Managing Director

Teresa Carlson

President, General Catalyst Institute

Kenneth Chenault

Chairman and Managing Director

Mark Crane

Partner

Joel Cutler

Co-Founder and Managing Director

Christopher Davis

Partner

Kyle Doherty

Managing Director

Nick van Eck

Partner

David Fialkow

Co-Founder and Managing Director

Bill Fitzgerald

Managing Director and COO

Diana Hong

Investor

Mina Hsiang

Associate

Nmachi Jidenma

Partner

Christopher Kauffman

Principal

Zak Kukoff

Principal

Paul Kwan

Managing Director

Karanveer Mohan

Managing Director, Investment Team

Priya Mohan

Partner, Investment Team

Deep Nishar

Managing Director

Dipchand Nishar

Managing Director

Reva Nohria

Investor

Trevor Oelschig

Managing Director

Tyler Olkowski

Investor

David Orfao

Managing Director and Co-Founder

Pranay Orugunta

Healthcare Investor

Mo Punjwani

Associate, Investments

Candace Richardson

Principal

Max Rimpel

Partner

Sam Rosen

Growth Investor

Pranav Singhvi

Partner

Bill Skarinka

Associate

Hemant Taneja

CEO and Managing Director

Alex Tran

Managing Director

Catherine Tu

Partner, Investment Team

Adam Valkin

Managing Director

Elena Viboch

Partner

Andrea Wang

Principal, Early Stage Investment

Nathaniel Levy-Westhead

Partner, Investment Team

Deep Nishar

Managing Director and Member of the Management Committee

Roy Mabrey

Partner, Investment Team

Past deals in Video

Conntour

Seed Round in 2025
Conntour helps governments and businesses access and search their security camera footage.

Moonvalley

Seed Round in 2024
Moonvalley builds creative studio, powered by the most capable video and image foundational models. The company is creating the place where generative image and video experiences will be built. Backed by Y-Combinator and Khosla Ventures.

Ozone

Seed Round in 2023
Ozone is an innovative company that has developed an AI-powered video editing platform designed for seamless remote collaboration. As internet speeds continue to rise, Ozone capitalizes on this trend by offering a cloud-based solution that allows users to edit high-definition footage efficiently. The platform enables creative producers to create video mockups in seconds, perform color corrections with ease, and preview final results before exporting. By eliminating the need for bulky hardware and streamlining complex workflows, Ozone provides a lightweight and accessible editing experience that enhances creativity and productivity for content creators.

Mentorcam

Pre Seed Round in 2021
Mentorcam, Inc. is a San Francisco-based company founded in 2019 that operates a video messaging app allowing fans to purchase short video messages offering personal advice and motivation from renowned experts and public figures. The platform serves as a consultation tool, connecting users with mentors who provide guidance on various topics, including fundraising, user acquisition, and tactical sales skills. This service aims to help small business owners and professionals navigate challenges, make informed decisions, and accelerate their business growth through personalized mentorship and expert insight.

Powder

Series A in 2021
Powder is a startup that offers a video editing platform aimed at gamers and content creators. The platform employs artificial intelligence to automatically identify and clip highlight moments from video streams, allowing users to efficiently share their favorite gaming moments. By streamlining the editing process, Powder enables creators to concentrate on content creation and engage with others who share similar interests. This approach not only enhances the gaming experience but also fosters a community where users can connect and interact over their shared passions.

Duckly

Seed Round in 2020
Duckly is a video call and collaboration tool specifically designed for developers, facilitating real-time communication and code sharing. The software enables programmers to engage in pair programming, share their code, and collaborate effectively with team members, even when working remotely. With built-in integrations, Duckly enhances the ability to share knowledge and resources, making it an efficient solution for distributed teams. Its optimized platform focuses on code sharing rather than high-resolution video, catering directly to the unique needs of developers.

Powder

Seed Round in 2019
Powder is a startup that offers a video editing platform aimed at gamers and content creators. The platform employs artificial intelligence to automatically identify and clip highlight moments from video streams, allowing users to efficiently share their favorite gaming moments. By streamlining the editing process, Powder enables creators to concentrate on content creation and engage with others who share similar interests. This approach not only enhances the gaming experience but also fosters a community where users can connect and interact over their shared passions.

Highfive Technologies

Series C in 2018
Highfive is a developer of video and web conferencing software and hardware alternatives used to deliver high-fidelity, crystal-clear audio, and high definition 4K camera connections. Its platform combined with their Hardware-as-a-Service model permits companies to have high-quality conference alternatives with low upfront costs that enable clients to improve the ease and quality of business communications and collaboration.

Loom

Seed Round in 2017
Loom, Inc. is a video messaging application development company based in San Francisco, California, founded in 2015. The company offers a platform that enables users to record and share videos, capturing screen, voice, and face, which can be instantly shared via a link through email or messaging. This tool is widely utilized across various business functions, including engineering, sales, recruiting, marketing, and customer support, facilitating efficient communication within teams. Additionally, Loom addresses the challenges of photo and video management by providing a cloud-based solution that allows users to access and manage their media libraries seamlessly across devices, without consuming local storage space. The company, which was previously known as Opentest, Inc., has garnered support from investors, including YCombinator.

Highfive Technologies

Series B in 2015
Highfive is a developer of video and web conferencing software and hardware alternatives used to deliver high-fidelity, crystal-clear audio, and high definition 4K camera connections. Its platform combined with their Hardware-as-a-Service model permits companies to have high-quality conference alternatives with low upfront costs that enable clients to improve the ease and quality of business communications and collaboration.

Visible Measures

Series F in 2014
Visible Measures Corporation, established in 2005 and headquartered in Boston, Massachusetts, specializes in content advertising technology that assists brands in enhancing consumer engagement through video content. The company provides independent third-party measurement solutions for internet video publishers and advertisers, enabling the analysis of video performance data and the measurement of content consumption and viral distribution. Its data management platform, known as VisibleSuite, offers insights into audience interactions with video content, allowing advertisers to optimize their strategies and maximize their share of attention relative to media spending. Visible Measures operates as a subsidiary of AcuityAds US Inc. since March 2017.

Dubsmash

Seed Round in 2014
Dubsmash, Inc. operates a mobile application that enables users to create and share lip-synced videos. Founded in 2017 and based in New York, the platform allows content creators to select audio clips from movies, songs, and quotes, and then record themselves lip-syncing to these clips. Users can also upload their own audio, enhancing their videos with color but without additional filters or text animation. The application serves as a micro-video-entertainment platform, fostering creativity and social interaction among its users.

Highfive Technologies

Series A in 2013
Highfive is a developer of video and web conferencing software and hardware alternatives used to deliver high-fidelity, crystal-clear audio, and high definition 4K camera connections. Its platform combined with their Hardware-as-a-Service model permits companies to have high-quality conference alternatives with low upfront costs that enable clients to improve the ease and quality of business communications and collaboration.

Snap

Series B in 2013
Snap Inc. is a global camera company based in Santa Monica, California, founded in 2010. It is best known for its flagship product, Snapchat, a multimedia messaging application that allows users to send photos and videos that disappear after being viewed. The app has gained popularity, particularly among younger users, for its unique features, including filters, lenses, and Stories, as well as augmented reality experiences and gaming. In addition to Snapchat, Snap Inc. offers several other tools such as Snap Map for location sharing, Memories for saving and organizing Snaps, and the Discover platform for accessing content from publishers and creators. The company also produces Spectacles, sunglasses equipped with a built-in camera that enables users to capture content from a first-person perspective. Through its innovative approach to communication and technology, Snap Inc. continues to evolve and expand its offerings in the realms of social media and digital content creation.

THIS TECHNOLOGY

Series A in 2012
THIS TECHNOLOGY, Inc. provides dynamic ad insertion and alternate content delivery products that help MVPDs and programming networks monetize and easily place content on any screen. These platforms seamlessly connect video operations and advertising architectures for real-time communication about content and advertising availability. This streamlines the process of serving both local and national content and ads to consumers across VOD, network DVR, IPTV, TV Everywhere and mobile devices. THIS TECHNOLOGY has raised financing from General Catalyst Partners and counts Comcast, Verizon, NBCUniversal and ABC among its customers. It is based in Denver, with offices in New York City and Beijing. For more information, visit www.thistechnology.com.

Visible Measures

Series E in 2012
Visible Measures Corporation, established in 2005 and headquartered in Boston, Massachusetts, specializes in content advertising technology that assists brands in enhancing consumer engagement through video content. The company provides independent third-party measurement solutions for internet video publishers and advertisers, enabling the analysis of video performance data and the measurement of content consumption and viral distribution. Its data management platform, known as VisibleSuite, offers insights into audience interactions with video content, allowing advertisers to optimize their strategies and maximize their share of attention relative to media spending. Visible Measures operates as a subsidiary of AcuityAds US Inc. since March 2017.

Highfive Technologies

Series A in 2012
Highfive is a developer of video and web conferencing software and hardware alternatives used to deliver high-fidelity, crystal-clear audio, and high definition 4K camera connections. Its platform combined with their Hardware-as-a-Service model permits companies to have high-quality conference alternatives with low upfront costs that enable clients to improve the ease and quality of business communications and collaboration.

Visible Measures

Series D in 2011
Visible Measures Corporation, established in 2005 and headquartered in Boston, Massachusetts, specializes in content advertising technology that assists brands in enhancing consumer engagement through video content. The company provides independent third-party measurement solutions for internet video publishers and advertisers, enabling the analysis of video performance data and the measurement of content consumption and viral distribution. Its data management platform, known as VisibleSuite, offers insights into audience interactions with video content, allowing advertisers to optimize their strategies and maximize their share of attention relative to media spending. Visible Measures operates as a subsidiary of AcuityAds US Inc. since March 2017.

Tremor Video

Venture Round in 2011
Provides video advertising solutions for advertisers and agencies, and publisher partners in the United States and internationally.

Telaria

Venture Round in 2011
Telaria, Inc. is a software platform that enables publishers to manage and monetize their video advertising across various regions, including the United States, Europe, Canada, Latin America, and the Asia Pacific. Founded in 2005 and headquartered in New York, the company provides real-time analytics and decision-making tools, allowing publishers to optimize revenue from their digital video inventory. Telaria's fully programmatic platform is tailored for digital video and supports connected TV, mobile, and over-the-top content. The company operates primarily on a transactional revenue model, charging publishers each time an advertising impression is monetized on its platform, based on a transparent fee structure. Formerly known as Tremor Video, Telaria rebranded in September 2017 and is a subsidiary of The Rubicon Project, Inc.

Visible Measures

Series C in 2009
Visible Measures Corporation, established in 2005 and headquartered in Boston, Massachusetts, specializes in content advertising technology that assists brands in enhancing consumer engagement through video content. The company provides independent third-party measurement solutions for internet video publishers and advertisers, enabling the analysis of video performance data and the measurement of content consumption and viral distribution. Its data management platform, known as VisibleSuite, offers insights into audience interactions with video content, allowing advertisers to optimize their strategies and maximize their share of attention relative to media spending. Visible Measures operates as a subsidiary of AcuityAds US Inc. since March 2017.

DECA

Series B in 2009
Founded by Michael Wayne and Chris Kimbell, both formerly of Sony Pictures, DECA (Digital Entertainment Company of America) launches as a production house for mainstream digital entertainment. The company received $5 million from Mayfield, Atomico and General Catalyst Partners and will be putting the investment into finding and financing novel digital entertainment web properties. DECA, however, will not serve as a destination for these properties, but rather invest in them and distribute them through their partner's channels. There is little word on what properties they will focus their money on, but they will be announcing their first 3 projects in the fall of 2007. Web video shows are definitely in the cards, with non-video properties on the horizon as well.

Tudou Holdings

Series C in 2008
Tudou is a Chinese video sharing website launched in 2005 by Wang Tei, designed to empower young users to express their creativity through video content. The platform allows users to watch, upload, rate, share, comment on, and recommend a variety of videos, including user-generated content, licensed material, and original programming. In 2012, Tudou merged with Youku, creating a dominant player in the online video market under the name Youku Tudou, Inc. This merger significantly enhanced the user base, with monthly unique visitors increasing from approximately 182 million in late 2010 to about 227 million by mid-2013, outpacing competitors like Sohu, PPTV, and iQiyi. Tudou's focus on engaging and interactive experiences has made it a key platform for independent video producers in China.

WonderHowTo

Series A in 2008
WonderHowTo, Inc. is a company that specializes in providing a search engine and directory for how-to videos across a wide array of categories, including beauty, arts and crafts, health, technology, and lifestyle. Founded in 2007 and based in Santa Monica, California, the platform allows users to browse and discover instructional videos aggregated from various sources on the internet. Initially focused on curating and indexing video tutorials, WonderHowTo has evolved to include community contributions, enabling members to submit original articles and share knowledge on topics better suited for written format. The platform emphasizes interaction among its users and aims to facilitate a vibrant community of creators and learners.

Visible Measures

Series B in 2008
Visible Measures Corporation, established in 2005 and headquartered in Boston, Massachusetts, specializes in content advertising technology that assists brands in enhancing consumer engagement through video content. The company provides independent third-party measurement solutions for internet video publishers and advertisers, enabling the analysis of video performance data and the measurement of content consumption and viral distribution. Its data management platform, known as VisibleSuite, offers insights into audience interactions with video content, allowing advertisers to optimize their strategies and maximize their share of attention relative to media spending. Visible Measures operates as a subsidiary of AcuityAds US Inc. since March 2017.

DECA

Series A in 2007
Founded by Michael Wayne and Chris Kimbell, both formerly of Sony Pictures, DECA (Digital Entertainment Company of America) launches as a production house for mainstream digital entertainment. The company received $5 million from Mayfield, Atomico and General Catalyst Partners and will be putting the investment into finding and financing novel digital entertainment web properties. DECA, however, will not serve as a destination for these properties, but rather invest in them and distribute them through their partner's channels. There is little word on what properties they will focus their money on, but they will be announcing their first 3 projects in the fall of 2007. Web video shows are definitely in the cards, with non-video properties on the horizon as well.

Tudou Holdings

Series B in 2007
Tudou is a Chinese video sharing website launched in 2005 by Wang Tei, designed to empower young users to express their creativity through video content. The platform allows users to watch, upload, rate, share, comment on, and recommend a variety of videos, including user-generated content, licensed material, and original programming. In 2012, Tudou merged with Youku, creating a dominant player in the online video market under the name Youku Tudou, Inc. This merger significantly enhanced the user base, with monthly unique visitors increasing from approximately 182 million in late 2010 to about 227 million by mid-2013, outpacing competitors like Sohu, PPTV, and iQiyi. Tudou's focus on engaging and interactive experiences has made it a key platform for independent video producers in China.

Visible Measures

Series A in 2007
Visible Measures Corporation, established in 2005 and headquartered in Boston, Massachusetts, specializes in content advertising technology that assists brands in enhancing consumer engagement through video content. The company provides independent third-party measurement solutions for internet video publishers and advertisers, enabling the analysis of video performance data and the measurement of content consumption and viral distribution. Its data management platform, known as VisibleSuite, offers insights into audience interactions with video content, allowing advertisers to optimize their strategies and maximize their share of attention relative to media spending. Visible Measures operates as a subsidiary of AcuityAds US Inc. since March 2017.
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