General Catalyst

Founded in 2000, General Catalyst is a venture capital firm specializing in early-stage and growth equity investments. It focuses on accelerating ideas, careers, and companies towards success by providing ongoing momentum and mentorship based on deep experience.

Adrian Abeijon

Investor

Mark Allen

CFO

Samuel Beyer

Investor

Marc Bhargava

Managing Director

Chris Bischoff

Managing Director

Past deals in Supply Chain Management

Magma

Series A in 2025
Magma is a building materials B2B manufacturing platform and supply chain enablement platform. Its product stack includes factory and supplier-specific applications that help partner factories obtain raw materials, locate global buyers, and gain access to energy and resources. It enables factories to improve their output, practices, and global demand.

Clarium Health

Venture Round in 2024
Clarium Health is a developer of an artificial intelligence-based platform aimed at enhancing healthcare operations. The company's innovative platform automates various business processes within healthcare settings by collecting and analyzing data from existing systems. It filters out noise, errors, and outliers to accurately predict demand, allowing hospitals and healthcare centers to optimize staffing and inventory management. This capability helps prevent shortages and stockouts, reduces supplier lead times, and identifies alternative products when necessary. By empowering healthcare providers with intelligent workflow automation and actionable insights, Clarium Health is transforming the efficiency and effectiveness of healthcare delivery.

JEH Aerospace

Seed Round in 2024
JEH Aerospace specializes in providing manufacturing, engineering, and supply chain management solutions tailored for the global aerospace and defense industry. The company has developed a digital aerospace manufacturing platform that aims to enhance the supply chain experience by facilitating the procurement of all aerospace manufacturing needs through a comprehensive network of certified manufacturers. This platform allows customers to place orders efficiently, ensuring timely delivery of products while offering real-time and end-to-end visibility throughout the process. Through its innovative approach, JEH Aerospace strives to streamline operations and improve the overall effectiveness of supply chain management in the aerospace sector.

Magma

Seed Round in 2023
Magma is a building materials B2B manufacturing platform and supply chain enablement platform. Its product stack includes factory and supplier-specific applications that help partner factories obtain raw materials, locate global buyers, and gain access to energy and resources. It enables factories to improve their output, practices, and global demand.

CashFlo

Series B in 2022
CashFlo, also known as Cashflow Investments (India) Private Limited, is a Mumbai-based company that operates as India's only integrated accounts payable automation and supply chain financing platform. Founded in 1992, CashFlo aims to unlock the financial potential of millions of Indian businesses by facilitating early payments through its digital marketplace. The platform connects buyers, suppliers, and financial institutions, allowing them to collaborate effectively to optimize working capital and enhance treasury returns. With a diverse clientele that includes over 50 large enterprises and 200,000 mid-market and SME companies across various sectors, CashFlo has established itself as a key player in transforming payment and financing practices in India. The company has been recognized for its innovative solutions, having received the Supply Chain Finance Solution of the Year award for three consecutive years from 2019 to 2021.

Shelf Engine

Series B in 2021
Shelf Engine is a Seattle-based company founded in 2015 that specializes in an automated prediction platform aimed at minimizing food waste in the grocery sector. By employing machine learning and analyzing historical data, the platform accurately forecasts demand for perishable goods, allowing grocery stores to optimize their ordering processes. This innovative approach not only helps retailers avoid out-of-stock situations but also significantly reduces food and beverage waste. Shelf Engine manages the entire ordering process, including vendor management and shelf optimization, which enhances profit margins for grocery stores. The company operates with a unique buy-back model for unsold items, thereby mitigating financial risk for retailers. With a workforce of over 145 employees, Shelf Engine serves leading grocers across thousands of locations in the United States.

SignalDemand

Venture Round in 2008
SignalDemand offers margin optimization software designed for process manufacturers to enhance profitability amid fluctuating costs and market conditions. The company's applications utilize advanced econometric models, optimization algorithms, and activity-based costing techniques. By enabling manufacturers to continuously adjust supply and demand, SignalDemand's software products facilitate alignment of pricing, product mix, and plant capacity with current supply dynamics, costs, and consumer demand. This approach helps manufacturers achieve improved financial performance in a competitive landscape.

SignalDemand

Series C in 2007
SignalDemand offers margin optimization software designed for process manufacturers to enhance profitability amid fluctuating costs and market conditions. The company's applications utilize advanced econometric models, optimization algorithms, and activity-based costing techniques. By enabling manufacturers to continuously adjust supply and demand, SignalDemand's software products facilitate alignment of pricing, product mix, and plant capacity with current supply dynamics, costs, and consumer demand. This approach helps manufacturers achieve improved financial performance in a competitive landscape.

SignalDemand

Series B in 2005
SignalDemand offers margin optimization software designed for process manufacturers to enhance profitability amid fluctuating costs and market conditions. The company's applications utilize advanced econometric models, optimization algorithms, and activity-based costing techniques. By enabling manufacturers to continuously adjust supply and demand, SignalDemand's software products facilitate alignment of pricing, product mix, and plant capacity with current supply dynamics, costs, and consumer demand. This approach helps manufacturers achieve improved financial performance in a competitive landscape.

PLmarket

Series A in 2000
PLmarket is an e-commerce infrastructure and services company focused on enhancing business-to-business connections and growth for private label companies across various sectors. By offering a user-friendly online platform, PLmarket simplifies the process of linking buyers and sellers, tracking industry trends, and facilitating transactions, thus supporting the private label industry's expansion. The company acts as a centralized marketplace for private label retailers, wholesalers, manufacturers, and service providers, enabling them to showcase their products and services while highlighting their unique attributes. This comprehensive "e-hub" empowers members to access critical markets and connect with decision-makers in the private label sector, ultimately driving increased market share and profitability for its clients. PLmarket's commitment to fostering growth within the private label community positions it as a vital resource for companies seeking to enhance their business opportunities and strategic partnerships.

Pallet

Pallet develops supply chain software that provides comprehensive visibility, automation, control, and optimization for end-to-end logistics. Its flagship product integrates a Transportation Management System (TMS) and Warehouse Management System (WMS), designed to streamline and enhance business operations.

Clarium Health

Clarium Health is a developer of an artificial intelligence-based platform aimed at enhancing healthcare operations. The company's innovative platform automates various business processes within healthcare settings by collecting and analyzing data from existing systems. It filters out noise, errors, and outliers to accurately predict demand, allowing hospitals and healthcare centers to optimize staffing and inventory management. This capability helps prevent shortages and stockouts, reduces supplier lead times, and identifies alternative products when necessary. By empowering healthcare providers with intelligent workflow automation and actionable insights, Clarium Health is transforming the efficiency and effectiveness of healthcare delivery.
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