General Catalyst

General Catalyst Group Management, LLC is a private equity and venture capital firm founded in 2000 and based in Cambridge, Massachusetts, with additional offices in North America and Europe. The firm specializes in early-stage and growth equity investments, focusing on a wide range of technology sectors, including advanced materials, clean energy, disruptive technology, healthcare IT, and consumer services, among others. General Catalyst typically invests between $0.05 million and $0.25 million in seed-stage companies and between $10 million and $50 million in growth equity, seeking profitable firms with substantial revenue and EBITDA. Their approach emphasizes mentorship and collaboration, fostering strong relationships with entrepreneurs who share their vision and values. They have managed eight venture capital funds, accumulating around $3.75 billion in capital commitments, reflecting their commitment to supporting innovative companies throughout their growth journey.

Adrian Abeijon

Investor

Mark Allen

CFO

Juliet Bailin

Principal

Brian Bedol

Managing Director

Marc Bhargava

Managing Director

Chris Bischoff

Managing Director

Larry Bohn

Managing Director

Kristen Camarota

Investor

Kenneth Chenault

Chairman and Managing Director

Quentin Clark

Managing Director

Mark Crane

Partner, Investment Team

Joel Cutler

Co-Founder and Managing Director

Christopher Davis

Partner, Investments

Kyle Doherty

Managing Director, Investments

Bill Fitzgerald

Co-Founder and Special Advisors

Molly Blaauw Gillis

Partner and Chief of Staff

Jeremy Goldstein

Partner

Julia Goodman

Investor

Drew Gordon

Investor

Steve Herrod

Managing Director

Tony Ho

Investor

Diana Hong

Investor

Mina Hsiang

Associate

Paula Hübner

Partner

Nmachi Jidenma

Partner

Christopher Kauffman

Principal and Member of the Investment Team

Zak Kukoff

Principal

Bill Kung

Principal

Paul Kwan

Managing Director

Alexandre Momeni

Executive, Investments and Partner

Deep Nishar

Managing Director

Dipchand ("Deep") Nishar

Managing Director

Reva Nohria

Principal

Trevor Oelschig

Managing Director

Pranay Orugunta

Healthcare Investor

Mo Punjwani

Associate, Investments

Candace Richardson

Principal

Max Rimpel

Partner

Paul Sagan

Investor

Pranav Singhvi

Managing Director

Vedant Suri

Investor

Alex Tran

Managing Director

Catherine Tu

Partner

Elena Viboch

Partner

Andrea Wang

Principal, Early Stage Investment

Vincent Zhu

Investor

Past deals in Digital Marketing

OneCode

Series A in 2022
OneCode connects new-age digital-first brands with "relevant" sellers (aka OneCoders) to sell their products and services to trust deficit and less tech-savvy users by building trust through assisted sales and support. The startup acts as a bridge between brands and the end consumers who need physical touchpoints, in-person interactions, training, push, and motivation before buying a product/service.

Octane AI

Venture Round in 2021
Octane AI, Inc. is a company that specializes in conversational marketing automation for e-commerce businesses. Founded in 2016 and based in Irvine, California, it offers a comprehensive platform that enables merchants to create engaging quizzes, collect data, and utilize personalized automation through Facebook Messenger and SMS. The platform is designed to enhance customer engagement by allowing users to build chatbots that can perform various functions, including content delivery, customer service, and product showcasing. Octane AI is particularly popular among Shopify brands, with over 1,000 merchants relying on its services to personalize customer journeys and improve conversion rates. The company operates remotely and is supported by notable Silicon Valley investors, emphasizing its commitment to innovation in social media marketing and customer interaction.

Octane AI

Venture Round in 2020
Octane AI, Inc. is a company that specializes in conversational marketing automation for e-commerce businesses. Founded in 2016 and based in Irvine, California, it offers a comprehensive platform that enables merchants to create engaging quizzes, collect data, and utilize personalized automation through Facebook Messenger and SMS. The platform is designed to enhance customer engagement by allowing users to build chatbots that can perform various functions, including content delivery, customer service, and product showcasing. Octane AI is particularly popular among Shopify brands, with over 1,000 merchants relying on its services to personalize customer journeys and improve conversion rates. The company operates remotely and is supported by notable Silicon Valley investors, emphasizing its commitment to innovation in social media marketing and customer interaction.

FastForward.ai

Seed Round in 2020
FastForward.ai is a social media engagement and commerce platform that empowers enterprises to connect with customers and facilitate transactions within social media and messaging applications. Founded in Mountain View, California, the company offers a software-as-a-service platform that modernizes digital marketing, commerce, and payment processes. Its patented technology enables businesses to engage users effectively with one-click digital commerce options, allowing customers to access personalized offers, make purchases, and review their transaction history seamlessly. By integrating with popular messaging apps, FastForward.ai aims to enhance user experiences and drive brand awareness, catering to the increasing time consumers spend online. The company was established in 2016 and continues to innovate in the realm of social retail marketing.

Collective Intelligence

Seed Round in 2019
SaaS app focused on crowd sourcing marketing content while empowering employees

Singular

Series B in 2018
Singular, Inc. is a provider of a SaaS-based marketing intelligence platform that consolidates and analyzes data from various marketing channels through a unified dashboard. Founded in 2014 and headquartered in San Francisco, with a research and development office in Tel Aviv, the platform offers features such as unified reporting, workflow automation, predictive insights, and creative optimization services. By integrating upper funnel marketing data with lower-funnel attribution data, Singular enables marketers to assess return on investment from multiple touchpoints, optimizing spending at a granular level. The platform currently manages over $10 billion in digital marketing expenditures across diverse industries, including commerce, travel, gaming, and entertainment. Singular serves notable clients such as Lyft, Airbnb, and LinkedIn, and is supported by several venture capital firms.

Drift

Series C in 2018
Drift is a revenue acceleration platform that leverages conversational marketing and sales techniques to enhance business growth and customer lifetime value. The platform is utilized by over 50,000 companies to synchronize sales and marketing efforts, providing a cohesive customer experience. Drift enables businesses to engage website visitors in real-time through the use of bots and artificial intelligence, facilitating live chat sessions that gather immediate customer feedback. This functionality allows clients to convert website traffic into qualified sales meetings, streamline the sales cycle, and create a contemporary buying experience for potential customers.

Drift

Series B in 2017
Drift is a revenue acceleration platform that leverages conversational marketing and sales techniques to enhance business growth and customer lifetime value. The platform is utilized by over 50,000 companies to synchronize sales and marketing efforts, providing a cohesive customer experience. Drift enables businesses to engage website visitors in real-time through the use of bots and artificial intelligence, facilitating live chat sessions that gather immediate customer feedback. This functionality allows clients to convert website traffic into qualified sales meetings, streamline the sales cycle, and create a contemporary buying experience for potential customers.

Bustle Digital Group

Series D in 2017
Bustle Digital Group operates a digital media platform targeting young readers, offering a broad spectrum of content that includes news, entertainment, lifestyle, fashion, and beauty. The platform aims to redefine women's interests by providing diverse and engaging material that resonates with its audience. Through a collection of energetic contributors, Bustle delivers smart and accessible content designed to keep readers informed and entertained, whether they are looking for the latest news updates or recommendations for leisure activities. The company seeks to create a comprehensive resource for readers and social fans, ensuring they can stay connected to the topics they care about in one convenient location.

Singular

Series A in 2016
Singular, Inc. is a provider of a SaaS-based marketing intelligence platform that consolidates and analyzes data from various marketing channels through a unified dashboard. Founded in 2014 and headquartered in San Francisco, with a research and development office in Tel Aviv, the platform offers features such as unified reporting, workflow automation, predictive insights, and creative optimization services. By integrating upper funnel marketing data with lower-funnel attribution data, Singular enables marketers to assess return on investment from multiple touchpoints, optimizing spending at a granular level. The platform currently manages over $10 billion in digital marketing expenditures across diverse industries, including commerce, travel, gaming, and entertainment. Singular serves notable clients such as Lyft, Airbnb, and LinkedIn, and is supported by several venture capital firms.

Octane AI

Seed Round in 2016
Octane AI, Inc. is a company that specializes in conversational marketing automation for e-commerce businesses. Founded in 2016 and based in Irvine, California, it offers a comprehensive platform that enables merchants to create engaging quizzes, collect data, and utilize personalized automation through Facebook Messenger and SMS. The platform is designed to enhance customer engagement by allowing users to build chatbots that can perform various functions, including content delivery, customer service, and product showcasing. Octane AI is particularly popular among Shopify brands, with over 1,000 merchants relying on its services to personalize customer journeys and improve conversion rates. The company operates remotely and is supported by notable Silicon Valley investors, emphasizing its commitment to innovation in social media marketing and customer interaction.

Bustle Digital Group

Series C in 2016
Bustle Digital Group operates a digital media platform targeting young readers, offering a broad spectrum of content that includes news, entertainment, lifestyle, fashion, and beauty. The platform aims to redefine women's interests by providing diverse and engaging material that resonates with its audience. Through a collection of energetic contributors, Bustle delivers smart and accessible content designed to keep readers informed and entertained, whether they are looking for the latest news updates or recommendations for leisure activities. The company seeks to create a comprehensive resource for readers and social fans, ensuring they can stay connected to the topics they care about in one convenient location.

Drift

Series A in 2015
Drift is a revenue acceleration platform that leverages conversational marketing and sales techniques to enhance business growth and customer lifetime value. The platform is utilized by over 50,000 companies to synchronize sales and marketing efforts, providing a cohesive customer experience. Drift enables businesses to engage website visitors in real-time through the use of bots and artificial intelligence, facilitating live chat sessions that gather immediate customer feedback. This functionality allows clients to convert website traffic into qualified sales meetings, streamline the sales cycle, and create a contemporary buying experience for potential customers.

Bustle Digital Group

Series B in 2014
Bustle Digital Group operates a digital media platform targeting young readers, offering a broad spectrum of content that includes news, entertainment, lifestyle, fashion, and beauty. The platform aims to redefine women's interests by providing diverse and engaging material that resonates with its audience. Through a collection of energetic contributors, Bustle delivers smart and accessible content designed to keep readers informed and entertained, whether they are looking for the latest news updates or recommendations for leisure activities. The company seeks to create a comprehensive resource for readers and social fans, ensuring they can stay connected to the topics they care about in one convenient location.

Visible Measures

Series F in 2014
Visible Measures Corporation is a Boston-based company established in 2005 that specializes in content advertising technology. The company offers independent measurement solutions for internet video publishers and advertisers, enabling them to measure video content consumption and its viral distribution. Through its data management platform, Visible Measures collects and analyzes performance data from major brands, facilitating the creation of custom audience segments for targeted advertising. One of its key products, VisibleSuite, provides insights into audience interactions with video content, allowing brands to enhance their competitive edge by maximizing their share of attention relative to media spending. As of 2017, Visible Measures operates as a subsidiary of AcuityAds US Inc.

Shareaholic

Series A in 2014
Shareaholic, Inc. offers a content amplification platform designed to enhance the discovery, engagement, and sharing of relevant content for marketers, publishers, and site owners. By enabling website owners to showcase pertinent content, the platform helps increase pageviews, user engagement, and time spent on their sites. Shareaholic also facilitates the sharing of various activities, such as articles and purchases, across multiple social media channels including Facebook, Twitter, and LinkedIn. In addition to these features, the platform provides actionable metrics that offer insights into content performance and audience interactions. With a user base exceeding 300,000 websites, Shareaholic serves customers globally and was founded in 2008, with its headquarters located in Boston, Massachusetts.

Singular

Seed Round in 2014
Singular, Inc. is a provider of a SaaS-based marketing intelligence platform that consolidates and analyzes data from various marketing channels through a unified dashboard. Founded in 2014 and headquartered in San Francisco, with a research and development office in Tel Aviv, the platform offers features such as unified reporting, workflow automation, predictive insights, and creative optimization services. By integrating upper funnel marketing data with lower-funnel attribution data, Singular enables marketers to assess return on investment from multiple touchpoints, optimizing spending at a granular level. The platform currently manages over $10 billion in digital marketing expenditures across diverse industries, including commerce, travel, gaming, and entertainment. Singular serves notable clients such as Lyft, Airbnb, and LinkedIn, and is supported by several venture capital firms.

Flite

Venture Round in 2014
Flite, Inc. is a creative management platform based in San Francisco, with additional offices in New York and Chicago. Founded in 2006, Flite empowers advertisers by enabling them to design and deliver engaging advertising campaigns in real-time. The platform integrates web applications into online advertising units, facilitating the creation of interactive mobile, native, and rich media ads. It allows marketers to respond to performance metrics and current events by updating their ad creatives dynamically. Flite offers a range of advertising solutions, including a Programmatic Creative platform that merges data and creativity, a Design Studio for building content-driven ads, and tools for creating responsive ads across various devices. The company's innovative technology supports brands, agencies, and publishers in managing and optimizing their digital advertising efforts effectively. Flite operates as a subsidiary of Snap Inc. since late 2016.

L2

Venture Round in 2014
L2 was founded in 2010 on the belief that a brand's digital competency is inextricably linked to shareholder value. L2 uses proprietary research and tools, combined with academic rigor and progressive design, to provide managers with visibility into a brand's digital performance. L2 is tracking over 5,000 global brands and works with the prestige and consumer sectors' largest and most iconic enterprises and brands.

Datalogix

Series B in 2013
Datalogix® is the industry-recognized leader at connecting digital media and offline purchasing data. We help more than half of the top 100 consumer marketers increase the effectiveness and measurability of their advertising. DLX Platform®, encompasses over $1 trillion in consumer spending and powers campaigns for more than 75% of online media companies. DLX ROI® is rapidly becoming the industry standard for measuring offline sales lift for digital media. Datalogix also offers predictive analytics for Direct Mail, and integrated media solutions via the DLX Net. Our expertise spans the major consumer segments, including Retail, CPG, Automotive, Telecom, Travel and Financial Services. We are based in Colorado, with offices in New York City, San Francisco, Boston, Chicago, Detroit, and London.

Toro

Seed Round in 2013
Toro, founded in March 2012 and based in San Francisco, California, is a company that specializes in providing marketing services for app developers. Established by former developers and product managers from popular social games, Toro focuses on equipping app companies with essential tools for mobile marketing. The company's mission is to democratize access to effective marketing strategies, thereby enabling developers to optimize their campaign setups. Toro's marketing plans are primarily executed through the Facebook advertising platform, ensuring that clients can leverage one of the largest social media networks to reach their target audience effectively.

Swoop

Venture Round in 2012
Swoop.com, Inc. specializes in artificial intelligence and machine learning solutions tailored for the biotech and pharmaceutical sectors. The company offers a range of services, including patient finding, market segmentation, KOL mapping, and digital messaging, aimed at helping clients understand and engage their target populations effectively. By leveraging a tokenized data pool of de-identified patients and employing advanced data analytics, Swoop enables pharmaceutical companies to optimize their marketing strategies and improve patient outcomes. Founded in 2011 and based in Cambridge, Massachusetts, Swoop operates as a subsidiary of W2O Group, focusing on delivering insights that facilitate precision healthcare marketing and enhance patient education regarding treatments and disease management.

Visible Measures

Series E in 2012
Visible Measures Corporation is a Boston-based company established in 2005 that specializes in content advertising technology. The company offers independent measurement solutions for internet video publishers and advertisers, enabling them to measure video content consumption and its viral distribution. Through its data management platform, Visible Measures collects and analyzes performance data from major brands, facilitating the creation of custom audience segments for targeted advertising. One of its key products, VisibleSuite, provides insights into audience interactions with video content, allowing brands to enhance their competitive edge by maximizing their share of attention relative to media spending. As of 2017, Visible Measures operates as a subsidiary of AcuityAds US Inc.

OmniVirt

Seed Round in 2012
OmniVirt's technology enables any digital marketer to create and distribute immersive ads (360° / 3D / VR / AR) that deliver 10X greater performance than traditional advertising. OmniVirt’s advanced technology in 360° / 3D rendering is ad platform agnostic, 99% browser compatible, and trusted by world-class publishers such as The New York Times, WSJ, Washington Post, Forbes, and more.

Shareaholic

Series A in 2012
Shareaholic, Inc. offers a content amplification platform designed to enhance the discovery, engagement, and sharing of relevant content for marketers, publishers, and site owners. By enabling website owners to showcase pertinent content, the platform helps increase pageviews, user engagement, and time spent on their sites. Shareaholic also facilitates the sharing of various activities, such as articles and purchases, across multiple social media channels including Facebook, Twitter, and LinkedIn. In addition to these features, the platform provides actionable metrics that offer insights into content performance and audience interactions. With a user base exceeding 300,000 websites, Shareaholic serves customers globally and was founded in 2008, with its headquarters located in Boston, Massachusetts.

Shareaholic

Seed Round in 2011
Shareaholic, Inc. offers a content amplification platform designed to enhance the discovery, engagement, and sharing of relevant content for marketers, publishers, and site owners. By enabling website owners to showcase pertinent content, the platform helps increase pageviews, user engagement, and time spent on their sites. Shareaholic also facilitates the sharing of various activities, such as articles and purchases, across multiple social media channels including Facebook, Twitter, and LinkedIn. In addition to these features, the platform provides actionable metrics that offer insights into content performance and audience interactions. With a user base exceeding 300,000 websites, Shareaholic serves customers globally and was founded in 2008, with its headquarters located in Boston, Massachusetts.

Visible Measures

Series D in 2011
Visible Measures Corporation is a Boston-based company established in 2005 that specializes in content advertising technology. The company offers independent measurement solutions for internet video publishers and advertisers, enabling them to measure video content consumption and its viral distribution. Through its data management platform, Visible Measures collects and analyzes performance data from major brands, facilitating the creation of custom audience segments for targeted advertising. One of its key products, VisibleSuite, provides insights into audience interactions with video content, allowing brands to enhance their competitive edge by maximizing their share of attention relative to media spending. As of 2017, Visible Measures operates as a subsidiary of AcuityAds US Inc.

Tremor Video

Venture Round in 2011
Tremor Video operates as a programmatic video platform that specializes in cross-screen video brand advertising. The company offers auto-optimization services designed to enhance the effectiveness of video ad buying. By leveraging data partnerships, Tremor Video enables advertisers to precisely target consumers across various screens. Additionally, the platform provides independent metrics regarding views, brand safety, and audience targeting. Advertisers can access these services either as a managed service or on a self-service basis, allowing for flexibility in their advertising strategies.

Tremor Video

Venture Round in 2011
Provides video advertising solutions for advertisers and agencies, and publisher partners in the United States and internationally.

Flite

Series C in 2011
Flite, Inc. is a creative management platform based in San Francisco, with additional offices in New York and Chicago. Founded in 2006, Flite empowers advertisers by enabling them to design and deliver engaging advertising campaigns in real-time. The platform integrates web applications into online advertising units, facilitating the creation of interactive mobile, native, and rich media ads. It allows marketers to respond to performance metrics and current events by updating their ad creatives dynamically. Flite offers a range of advertising solutions, including a Programmatic Creative platform that merges data and creativity, a Design Studio for building content-driven ads, and tools for creating responsive ads across various devices. The company's innovative technology supports brands, agencies, and publishers in managing and optimizing their digital advertising efforts effectively. Flite operates as a subsidiary of Snap Inc. since late 2016.

HubSpot

Series D in 2011
HubSpot, Inc. is a provider of a cloud-based marketing, sales, and customer service software platform designed for businesses across the Americas, Europe, and the Asia Pacific. Founded in 2005 and headquartered in Cambridge, Massachusetts, HubSpot offers integrated applications that include customer relationship management, search engine optimization, content management, social media tools, marketing automation, and analytics. This growth platform enables mid-market business-to-business companies to attract visitors, convert leads, and close customers more effectively. In addition to its software solutions, HubSpot provides professional support services via phone, email, and chat. The company's mission is to help businesses grow better by enhancing their marketing, sales, and service capabilities.

Vitrue

Series C in 2011
Vitrue offers the industry’s most scalable and secure cloud-based social marketing solution, enabling brands to harness the full marketing potential of social on Facebook, Twitter, Google+, YouTube and emerging platforms. The award-winning Vitrue SRM platform collectively manages more than one billion social relationships in over 100 countries across more than 4,500 social accounts for its clients. For more information, visit www.vitrue.com.

Friendbuy

Seed Round in 2010
Friendbuy, Inc. operates an online platform that enables shoppers to share their product preferences and receive rewards for referrals. Founded in 2009 and based in Santa Monica, California, Friendbuy provides a software-as-a-service (SaaS) solution focused on referral programs for a diverse range of clients, including well-known e-commerce brands and Fortune 100 companies. The platform offers features such as real-time analytics and customizable templates, allowing businesses to optimize their marketing campaigns and enhance customer acquisition and loyalty. By empowering growth marketers with innovative tools, Friendbuy aims to help brands increase their market presence and strengthen customer relationships.

HubSpot

Series C in 2009
HubSpot, Inc. is a provider of a cloud-based marketing, sales, and customer service software platform designed for businesses across the Americas, Europe, and the Asia Pacific. Founded in 2005 and headquartered in Cambridge, Massachusetts, HubSpot offers integrated applications that include customer relationship management, search engine optimization, content management, social media tools, marketing automation, and analytics. This growth platform enables mid-market business-to-business companies to attract visitors, convert leads, and close customers more effectively. In addition to its software solutions, HubSpot provides professional support services via phone, email, and chat. The company's mission is to help businesses grow better by enhancing their marketing, sales, and service capabilities.

Datalogix

Series A in 2009
Datalogix® is the industry-recognized leader at connecting digital media and offline purchasing data. We help more than half of the top 100 consumer marketers increase the effectiveness and measurability of their advertising. DLX Platform®, encompasses over $1 trillion in consumer spending and powers campaigns for more than 75% of online media companies. DLX ROI® is rapidly becoming the industry standard for measuring offline sales lift for digital media. Datalogix also offers predictive analytics for Direct Mail, and integrated media solutions via the DLX Net. Our expertise spans the major consumer segments, including Retail, CPG, Automotive, Telecom, Travel and Financial Services. We are based in Colorado, with offices in New York City, San Francisco, Boston, Chicago, Detroit, and London.

Visible Measures

Series C in 2009
Visible Measures Corporation is a Boston-based company established in 2005 that specializes in content advertising technology. The company offers independent measurement solutions for internet video publishers and advertisers, enabling them to measure video content consumption and its viral distribution. Through its data management platform, Visible Measures collects and analyzes performance data from major brands, facilitating the creation of custom audience segments for targeted advertising. One of its key products, VisibleSuite, provides insights into audience interactions with video content, allowing brands to enhance their competitive edge by maximizing their share of attention relative to media spending. As of 2017, Visible Measures operates as a subsidiary of AcuityAds US Inc.

HubSpot

Series B in 2008
HubSpot, Inc. is a provider of a cloud-based marketing, sales, and customer service software platform designed for businesses across the Americas, Europe, and the Asia Pacific. Founded in 2005 and headquartered in Cambridge, Massachusetts, HubSpot offers integrated applications that include customer relationship management, search engine optimization, content management, social media tools, marketing automation, and analytics. This growth platform enables mid-market business-to-business companies to attract visitors, convert leads, and close customers more effectively. In addition to its software solutions, HubSpot provides professional support services via phone, email, and chat. The company's mission is to help businesses grow better by enhancing their marketing, sales, and service capabilities.

Visible Measures

Series B in 2008
Visible Measures Corporation is a Boston-based company established in 2005 that specializes in content advertising technology. The company offers independent measurement solutions for internet video publishers and advertisers, enabling them to measure video content consumption and its viral distribution. Through its data management platform, Visible Measures collects and analyzes performance data from major brands, facilitating the creation of custom audience segments for targeted advertising. One of its key products, VisibleSuite, provides insights into audience interactions with video content, allowing brands to enhance their competitive edge by maximizing their share of attention relative to media spending. As of 2017, Visible Measures operates as a subsidiary of AcuityAds US Inc.

Vitrue

Series B in 2007
Vitrue offers the industry’s most scalable and secure cloud-based social marketing solution, enabling brands to harness the full marketing potential of social on Facebook, Twitter, Google+, YouTube and emerging platforms. The award-winning Vitrue SRM platform collectively manages more than one billion social relationships in over 100 countries across more than 4,500 social accounts for its clients. For more information, visit www.vitrue.com.

HubSpot

Series A in 2007
HubSpot, Inc. is a provider of a cloud-based marketing, sales, and customer service software platform designed for businesses across the Americas, Europe, and the Asia Pacific. Founded in 2005 and headquartered in Cambridge, Massachusetts, HubSpot offers integrated applications that include customer relationship management, search engine optimization, content management, social media tools, marketing automation, and analytics. This growth platform enables mid-market business-to-business companies to attract visitors, convert leads, and close customers more effectively. In addition to its software solutions, HubSpot provides professional support services via phone, email, and chat. The company's mission is to help businesses grow better by enhancing their marketing, sales, and service capabilities.

Visible Measures

Series A in 2007
Visible Measures Corporation is a Boston-based company established in 2005 that specializes in content advertising technology. The company offers independent measurement solutions for internet video publishers and advertisers, enabling them to measure video content consumption and its viral distribution. Through its data management platform, Visible Measures collects and analyzes performance data from major brands, facilitating the creation of custom audience segments for targeted advertising. One of its key products, VisibleSuite, provides insights into audience interactions with video content, allowing brands to enhance their competitive edge by maximizing their share of attention relative to media spending. As of 2017, Visible Measures operates as a subsidiary of AcuityAds US Inc.

Vitrue

Series A in 2006
Vitrue offers the industry’s most scalable and secure cloud-based social marketing solution, enabling brands to harness the full marketing potential of social on Facebook, Twitter, Google+, YouTube and emerging platforms. The award-winning Vitrue SRM platform collectively manages more than one billion social relationships in over 100 countries across more than 4,500 social accounts for its clients. For more information, visit www.vitrue.com.

Vitrue

Seed Round in 2006
Vitrue offers the industry’s most scalable and secure cloud-based social marketing solution, enabling brands to harness the full marketing potential of social on Facebook, Twitter, Google+, YouTube and emerging platforms. The award-winning Vitrue SRM platform collectively manages more than one billion social relationships in over 100 countries across more than 4,500 social accounts for its clients. For more information, visit www.vitrue.com.

BzzAgent

Series B in 2006
BzzAgent, Inc. is a social marketing company that facilitates word-of-mouth campaigns through a network of consumers who voluntarily share their experiences with various products and services. Founded in 2001 and based in Boston, Massachusetts, BzzAgent operates primarily in the United States, Canada, and the United Kingdom. The company enables consumers to discover and evaluate products, fostering discussions through social media platforms like Facebook, Twitter, and blogs. BzzAgent specializes in creating influencer marketing programs that generate authentic content and reviews, helping brands build trust and influence purchasing decisions. As a pioneer in influencer marketing, BzzAgent has over 15 years of experience collaborating with major brands to drive sales in a scalable and measurable manner. In 2018, BzzAgent became a subsidiary of PowerReviews, Inc.
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