General Catalyst

Founded in 2000, General Catalyst is a venture capital firm specializing in early-stage and growth equity investments. It focuses on accelerating ideas, careers, and companies towards success by providing ongoing momentum and mentorship based on deep experience.

Adrian Abeijon

Investor

Mark Allen

CFO

Samuel Beyer

Investor

Marc Bhargava

Managing Director

Chris Bischoff

Managing Director

Past deals in Digital Marketing

PvX Partners

Seed Round in 2025
PvX Partners is a technology company that provides a platform to help consumer app businesses scale. It offers PvX Capital, a financing service that delivers fast, flexible capital for marketing spends, without the risks or drawbacks of traditional equity or debt financing. Additionally, PvX Partners is developing an operating system for growth, a unified platform that integrates various tools to enhance return on ad spend (ROAS) and support consumer businesses' growth strategies.

Landbase

Seed Round in 2024
Landbase is a technology company that specializes in automating and optimizing sales and marketing processes for businesses. It operates a lead generation platform powered by advanced AI agents, which work in conjunction with human expertise to intelligently streamline the go-to-market strategy. This automation helps businesses enhance their lead conversion rates and ultimately drive increased revenue.

FastForward.ai

Seed Round in 2020
FastForward.ai is a company that develops a social media engagement and commerce platform designed to help enterprises connect with their customers within social media and messaging applications. Founded in Mountain View, California, in 2016, FastForward.ai offers a software-as-a-service platform that modernizes user experiences through digital marketing, commerce, and mobile payment solutions. Its patented technology facilitates one-click digital commerce, allowing customers to easily access personalized offers, make purchases, and review their transaction history. By leveraging popular messaging applications, the platform enhances customer engagement and enables businesses to drive brand awareness effectively in environments where consumers spend significant time online.

Index

Series B in 2016
Index Systems, Inc. is a retail software company that specializes in enhancing offline retail through secure payments and personalized marketing. Founded in 2012 in San Francisco by former Google Wallet leaders, the company offers a comprehensive platform that includes a semi-integrated payment solution, a fully hosted gateway, and point-of-sale (POS) integration. This platform enables retailers to create individual accounts for each shopper, unify customer profiles across various channels, and encourage opt-in for tailored marketing initiatives. Additionally, Index provides email marketing and campaign analytics services, allowing retailers to measure the effectiveness of their campaigns and improve engagement with their customers. As of 2018, Index operates as a subsidiary of Stripe, Inc., further solidifying its position in the retail technology landscape.

L2

Venture Round in 2014
L2, Inc., founded in 2010, is a business intelligence service based in New York that specializes in benchmarking the digital competence of consumer brands. The company provides subscription-based research services, including the Digital IQ Index, which evaluates brands' digital strengths and weaknesses across various dimensions such as website performance, e-commerce, digital marketing, social media, and mobile platforms. L2's research covers multiple industry verticals globally, assisting executives in developing strategic plans for their brands. The company operates as a subsidiary of Gartner, Inc., and tracks over 5,000 global brands, working with some of the largest and most iconic enterprises across prestige and consumer sectors.

Toro

Seed Round in 2013
Toro, founded in March 2012 and based in San Francisco, California, is a company that specializes in providing marketing services for app developers. Established by former developers and product managers from popular social games, Toro focuses on equipping app companies with essential tools for mobile marketing. The company's mission is to democratize access to effective marketing strategies, thereby enabling developers to optimize their campaign setups. Toro's marketing plans are primarily executed through the Facebook advertising platform, ensuring that clients can leverage one of the largest social media networks to reach their target audience effectively.

Swirl Networks

Series A in 2012
Swirl is a provider of an in-store mobile marketing platform aimed at helping retailers enhance consumer engagement during the shopping experience. The company utilizes proprietary micro-location technology to deliver targeted messages, content, and offers to shoppers' smartphones based on their specific locations within the store. By integrating patent-pending indoor location beacons with cloud-based marketing campaign management services, Swirl enables retailers to create a personalized in-store mobile experience. Additionally, their software development kit allows retailers to incorporate these capabilities into existing mobile applications, ultimately increasing store traffic, customer engagement, and sales conversions.

Jumptap

Venture Round in 2012
Jumptap is a prominent mobile advertising network that specializes in targeted mobile advertising. It connects with 107 million mobile users in the U.S. and 156 million globally, leveraging an extensive portfolio of technology and strategic partnerships with third-party data providers to gain deep insights into mobile audiences. This enables Jumptap to deliver precise targeting at scale. The company maintains a large network of premium publishers and applications, ensuring continuous campaign optimization to maximize return on investment for advertisers while providing high yields for publishers and developers. Jumptap is also recognized for its commitment to mobile advertising privacy standards and actively engages in industry research, including its Understanding Mobile Audience series and monthly MobileSTAT reports, to enhance mobile opportunities for all stakeholders involved.

OmniVirt

Seed Round in 2012
OmniVirt is a technology company based in Millbrae, California, founded in 2012. It specializes in creating an advertising platform that enables the creation and distribution of immersive ads using virtual reality (VR), 360° video, 3D rendering, and augmented reality (AR). The platform allows brands to upload, promote, and analyze their content across a network of publishers and platforms, delivering significantly higher performance than traditional advertising. OmniVirt's technology is compatible with most browsers and trusted by major publishers such as The New York Times, WSJ, Washington Post, and Forbes.

Brit +

Seed Round in 2012
Brit + Co is a media company serving a large online audience of women with a creative spirit. It operates a digital platform and related experiences that combine editorial content, tutorials, and shopping, connecting users with makers, designers, chefs, and inventors to foster creativity. The company offers do-it-yourself project kits and a curated line of products, with content distributed via its app, website, and social channels to inspire, educate, and entertain a digitally connected community.

Plyfe

Seed Round in 2012
Plyfe, Inc. is a marketing technology company based in New York City, founded in 2011. The company specializes in providing an automated marketing platform that transforms content into interactive experiences through the use of engaging mechanics such as games and rewards. Plyfe's platform enables brands, agencies, and publishers to create personalized campaigns that engage audiences across various digital touchpoints, including mobile web, social media, and email. Users can participate in campaigns by selecting interactive cards from Plyfe's catalog, uploading multimedia content, and accessing audience data to enhance their marketing efforts. By allowing consumers to engage in activities such as answering trivia questions or watching videos for the chance to win prizes, Plyfe aims to make online and mobile interactions more social and rewarding. In 2018, Plyfe was acquired by Tatango, Inc.

Jumptap

Venture Round in 2011
Jumptap is a prominent mobile advertising network that specializes in targeted mobile advertising. It connects with 107 million mobile users in the U.S. and 156 million globally, leveraging an extensive portfolio of technology and strategic partnerships with third-party data providers to gain deep insights into mobile audiences. This enables Jumptap to deliver precise targeting at scale. The company maintains a large network of premium publishers and applications, ensuring continuous campaign optimization to maximize return on investment for advertisers while providing high yields for publishers and developers. Jumptap is also recognized for its commitment to mobile advertising privacy standards and actively engages in industry research, including its Understanding Mobile Audience series and monthly MobileSTAT reports, to enhance mobile opportunities for all stakeholders involved.

Vitrue

Series C in 2011
Vitrue is a provider of social media marketing solutions designed for marketers, agencies, and publishers. The company offers a comprehensive cloud-based platform that enables brands to effectively manage their social marketing efforts across various networks, including Facebook, Twitter, Google+, and YouTube. Vitrue's award-winning Social Relationship Management (SRM) platform supports over one billion social connections globally, managing more than 4,500 social accounts in over 100 countries. Its services include promotional programs, branded community development, and syndicated brand applications, along with centralized data and member management, strategic consultation, and event marketing integration. Vitrue aims to maximize the marketing potential of social media for its clients while ensuring security and scalability in its operations.

Friendbuy

Seed Round in 2010
Friendbuy, Inc. is a Santa Monica-based company that provides an online platform designed to facilitate customer referral programs for e-commerce businesses. Established in 2009, the company offers a software-as-a-service (SaaS) solution that enables retailers to create and manage referral marketing campaigns, allowing customers to share their favorite products with friends and receive rewards for their referrals. Friendbuy's platform features real-time analytics and customizable templates, empowering brands to optimize their marketing efforts and enhance customer loyalty. The company serves a diverse clientele that includes both innovative startups and established Fortune 100 companies, helping them to scale customer acquisition and increase brand awareness effectively.

Demandware

Series D in 2010
Demandware delivers an enterprise-class on-demand ecommerce platform complemented by professional services. The offering emphasizes merchandising effectiveness, site reliability, and industry best practices to support profitability. It enables retailers to launch and manage multiple ecommerce sites quickly, customize the consumer experience from content to code, and sustain high performance while staying at the forefront of ecommerce innovation.

Demandware

Series D in 2009
Demandware delivers an enterprise-class on-demand ecommerce platform complemented by professional services. The offering emphasizes merchandising effectiveness, site reliability, and industry best practices to support profitability. It enables retailers to launch and manage multiple ecommerce sites quickly, customize the consumer experience from content to code, and sustain high performance while staying at the forefront of ecommerce innovation.

Jumptap

Series D in 2008
Jumptap is a prominent mobile advertising network that specializes in targeted mobile advertising. It connects with 107 million mobile users in the U.S. and 156 million globally, leveraging an extensive portfolio of technology and strategic partnerships with third-party data providers to gain deep insights into mobile audiences. This enables Jumptap to deliver precise targeting at scale. The company maintains a large network of premium publishers and applications, ensuring continuous campaign optimization to maximize return on investment for advertisers while providing high yields for publishers and developers. Jumptap is also recognized for its commitment to mobile advertising privacy standards and actively engages in industry research, including its Understanding Mobile Audience series and monthly MobileSTAT reports, to enhance mobile opportunities for all stakeholders involved.

Demandware

Series C in 2008
Demandware delivers an enterprise-class on-demand ecommerce platform complemented by professional services. The offering emphasizes merchandising effectiveness, site reliability, and industry best practices to support profitability. It enables retailers to launch and manage multiple ecommerce sites quickly, customize the consumer experience from content to code, and sustain high performance while staying at the forefront of ecommerce innovation.

Retail Convergence

Series A in 2008
Retail Convergence Inc. is a privately-held company based in Boston, Massachusetts, that operates a portfolio of e-commerce websites. It utilizes a shared platform, infrastructure, customer database, and brand partnerships to enhance its operations. The company’s notable portfolio includes RueLaLa.com, which offers exclusive two-day private sales of upscale brands, and SmartBargains.com, an online retailer that provides a variety of merchandise at discounted prices. Through this model, Retail Convergence aims to create a streamlined shopping experience while maximizing the potential of its brand relationships.

Vitrue

Series B in 2007
Vitrue is a provider of social media marketing solutions designed for marketers, agencies, and publishers. The company offers a comprehensive cloud-based platform that enables brands to effectively manage their social marketing efforts across various networks, including Facebook, Twitter, Google+, and YouTube. Vitrue's award-winning Social Relationship Management (SRM) platform supports over one billion social connections globally, managing more than 4,500 social accounts in over 100 countries. Its services include promotional programs, branded community development, and syndicated brand applications, along with centralized data and member management, strategic consultation, and event marketing integration. Vitrue aims to maximize the marketing potential of social media for its clients while ensuring security and scalability in its operations.

Vitrue

Series A in 2006
Vitrue is a provider of social media marketing solutions designed for marketers, agencies, and publishers. The company offers a comprehensive cloud-based platform that enables brands to effectively manage their social marketing efforts across various networks, including Facebook, Twitter, Google+, and YouTube. Vitrue's award-winning Social Relationship Management (SRM) platform supports over one billion social connections globally, managing more than 4,500 social accounts in over 100 countries. Its services include promotional programs, branded community development, and syndicated brand applications, along with centralized data and member management, strategic consultation, and event marketing integration. Vitrue aims to maximize the marketing potential of social media for its clients while ensuring security and scalability in its operations.

Jumptap

Series C in 2006
Jumptap is a prominent mobile advertising network that specializes in targeted mobile advertising. It connects with 107 million mobile users in the U.S. and 156 million globally, leveraging an extensive portfolio of technology and strategic partnerships with third-party data providers to gain deep insights into mobile audiences. This enables Jumptap to deliver precise targeting at scale. The company maintains a large network of premium publishers and applications, ensuring continuous campaign optimization to maximize return on investment for advertisers while providing high yields for publishers and developers. Jumptap is also recognized for its commitment to mobile advertising privacy standards and actively engages in industry research, including its Understanding Mobile Audience series and monthly MobileSTAT reports, to enhance mobile opportunities for all stakeholders involved.

Vitrue

Seed Round in 2006
Vitrue is a provider of social media marketing solutions designed for marketers, agencies, and publishers. The company offers a comprehensive cloud-based platform that enables brands to effectively manage their social marketing efforts across various networks, including Facebook, Twitter, Google+, and YouTube. Vitrue's award-winning Social Relationship Management (SRM) platform supports over one billion social connections globally, managing more than 4,500 social accounts in over 100 countries. Its services include promotional programs, branded community development, and syndicated brand applications, along with centralized data and member management, strategic consultation, and event marketing integration. Vitrue aims to maximize the marketing potential of social media for its clients while ensuring security and scalability in its operations.

Demandware

Series B in 2006
Demandware delivers an enterprise-class on-demand ecommerce platform complemented by professional services. The offering emphasizes merchandising effectiveness, site reliability, and industry best practices to support profitability. It enables retailers to launch and manage multiple ecommerce sites quickly, customize the consumer experience from content to code, and sustain high performance while staying at the forefront of ecommerce innovation.

BzzAgent

Series B in 2006
BzzAgent, Inc. is a social marketing services company that specializes in influencer marketing, leveraging a network of consumers to participate in word-of-mouth campaigns for various products and services. Founded in 2001 and based in Boston, Massachusetts, BzzAgent connects brands with consumers who share their authentic experiences and opinions through social media platforms like Facebook, Twitter, and blogs. The company operates primarily in the United States, Canada, and the United Kingdom, and it focuses on creating measurable marketing programs that build trust and influence purchasing decisions. BzzAgent is recognized as one of the pioneering companies in the influencer marketing sector, with over 15 years of experience collaborating with some of the world's largest brands. The company also encourages consumers to rate and review a wide range of products and services, contributing to its clients' business growth. BzzAgent has been operating as a subsidiary of PowerReviews, Inc. since July 2018.

Jumptap

Series B in 2005
Jumptap is a prominent mobile advertising network that specializes in targeted mobile advertising. It connects with 107 million mobile users in the U.S. and 156 million globally, leveraging an extensive portfolio of technology and strategic partnerships with third-party data providers to gain deep insights into mobile audiences. This enables Jumptap to deliver precise targeting at scale. The company maintains a large network of premium publishers and applications, ensuring continuous campaign optimization to maximize return on investment for advertisers while providing high yields for publishers and developers. Jumptap is also recognized for its commitment to mobile advertising privacy standards and actively engages in industry research, including its Understanding Mobile Audience series and monthly MobileSTAT reports, to enhance mobile opportunities for all stakeholders involved.

Jumptap

Series A in 2005
Jumptap is a prominent mobile advertising network that specializes in targeted mobile advertising. It connects with 107 million mobile users in the U.S. and 156 million globally, leveraging an extensive portfolio of technology and strategic partnerships with third-party data providers to gain deep insights into mobile audiences. This enables Jumptap to deliver precise targeting at scale. The company maintains a large network of premium publishers and applications, ensuring continuous campaign optimization to maximize return on investment for advertisers while providing high yields for publishers and developers. Jumptap is also recognized for its commitment to mobile advertising privacy standards and actively engages in industry research, including its Understanding Mobile Audience series and monthly MobileSTAT reports, to enhance mobile opportunities for all stakeholders involved.

Demandware

Series A in 2004
Demandware delivers an enterprise-class on-demand ecommerce platform complemented by professional services. The offering emphasizes merchandising effectiveness, site reliability, and industry best practices to support profitability. It enables retailers to launch and manage multiple ecommerce sites quickly, customize the consumer experience from content to code, and sustain high performance while staying at the forefront of ecommerce innovation.

PLmarket

Series A in 2000
PLmarket is an e-commerce infrastructure and services company focused on enhancing business-to-business connections and growth for private label companies across various sectors. By offering a user-friendly online platform, PLmarket simplifies the process of linking buyers and sellers, tracking industry trends, and facilitating transactions, thus supporting the private label industry's expansion. The company acts as a centralized marketplace for private label retailers, wholesalers, manufacturers, and service providers, enabling them to showcase their products and services while highlighting their unique attributes. This comprehensive "e-hub" empowers members to access critical markets and connect with decision-makers in the private label sector, ultimately driving increased market share and profitability for its clients. PLmarket's commitment to fostering growth within the private label community positions it as a vital resource for companies seeking to enhance their business opportunities and strategic partnerships.
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