General Atlantic

Kayali® Perfume offers an exquisite collection of signature fragrances crafted to delight the senses. As an established leader in luxury perfumes, Kayali uses only the finest ingredients to create nuanced compositions with depth and character. KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination’ in Arabic, KAYALI is inspired by her rich Middle Eastern heritage and the art and rituals of layering scents to help you create your mood. KAYALI collaborates with some of the world’s most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story from the addictive notes to the multi-faceted jeweled bottles.

Augustinus Bader is a health and beauty company based in London, England, founded in 2017. The company specializes in skincare and personal care products designed to improve quality of life. It offers a diverse range of items, including face lotion, body cream, eye night cream, and skin supplements. These products aim to help customers hydrate, nourish, and renew their complexion, promoting clear and healthy skin.

Buff City Soap’s delightfully smelling and uniquely handmade soap, laundry, bath and body products are disrupting the retail beauty and consumer goods categories.

Harmay is a retailer based in China that specializes in premium cosmetics and beauty products. The company focuses on contemporary fashion and aesthetics, aiming to convey the concept of beauty and an enriched lifestyle. Harmay offers a diverse range of well-known international cosmetics and skincare brands, alongside its own self-developed personal skincare products. By targeting urban dwellers, Harmay provides high-quality makeup and cosmetics that resonate with modern beauty standards.

Harmay is a retailer based in China that specializes in premium cosmetics and beauty products. The company focuses on contemporary fashion and aesthetics, aiming to convey the concept of beauty and an enriched lifestyle. Harmay offers a diverse range of well-known international cosmetics and skincare brands, alongside its own self-developed personal skincare products. By targeting urban dwellers, Harmay provides high-quality makeup and cosmetics that resonate with modern beauty standards.

FORMA is an incubator, accelerator, and curator of next-generation beauty brands launching as a multi-category platform. The company celebrates, supports, and seeks those changing the world through creative expression. Each brand in its portfolio is thoughtfully selected, acquired, or created because of the products it offers, the stories it tells, and the beauty it spreads. United by a shared call to create, Forma partners with inspiring founders to provide the resources, processes, and know-how to amplify their stories.

Morphe was born in 2008 among the artists and influencers in Los Angeles. Finally. A beauty brand created for the creators. For the dreamers. For those looking for killer makeup without killing their wallet. A place where our #MorpheBabe can let their passion and creativity for beauty fly high.

European Wax Center, founded by siblings David and Joshua Coba in 2004, is a franchisor and operator specializing in out-of-home waxing services for both men and women. The company offers a unique waxing experience in a modern environment characterized by clean lines and private waxing suites. It employs professionally trained waxing experts dedicated to providing exceptional service. European Wax Center distinguishes itself by offering a complimentary first wax for new clients, covering areas such as brows, underarms, and bikini lines for women, as well as nose, ears, and brows for men. In addition to waxing services, the company generates revenue from the sale of its proprietary wax products.

Too Faced Cosmetics, LLC is a prominent manufacturer and retailer of cruelty-free makeup and beauty products for women, founded in 1998 and based in Irvine, California. The brand offers a wide range of products, including foundations, highlighters, bronzers, blushes, concealers, eye shadows, mascaras, lipsticks, and setting sprays. Too Faced is known for its innovative approach and playful branding, which resonates with consumers. The company sells its products both online and through various distribution partners, making its offerings accessible to a global audience. As of December 2016, Too Faced operates as a subsidiary of The Estée Lauder Companies Inc., further solidifying its position in the competitive beauty industry.

JuMei.com is a China-based online cosmetic shopping platform focused on make-up and skin-care brands. As a first vertical business-to-consumer website of cosmetics, it positions itself as a professional e-commerce website for women. It is focused on the potential cosmetics market, so that it can avoid conflicting with other business-to-consumer markets. Within three years, JuMei.com went from 100,000 Yuan in monthly sales to 500,000,000 Yuan. JuMei.com has raised venture funding from many investors, including angel investor Xu Xiaoping, Alibaba, and Sequoia Capital. Today, it has a product line-up that includes brands such as Calvin Klein, Estee Lauder, Avon, and Elizabeth Arden. The website currently has nearly four million registered users. JuMei.com was launched by Chen Ou, the creator of the gaming platform, Gerena. It is based in Beijing, China.

Tory Burch LLC is an American lifestyle brand that designs and manufactures luxury apparel and accessories for women. Founded in 2004 with a boutique in Manhattan's Nolita neighborhood, the brand quickly gained recognition for its classic yet bohemian aesthetic. Tory Burch's offerings include ready-to-wear clothing, a diverse range of footwear, handbags, beauty products, and home goods, characterized by vibrant colors, prints, and eclectic details. The company operates more than 120 freestanding boutiques and is present in over 3,000 department and specialty stores globally. Its online platform, launched in the same year as the brand, features a wide array of products and includes The Tory Blog, an online magazine with original content. Additionally, the brand has expanded its product categories to include eyewear, fragrance, and timepieces through partnerships with established companies. Committed to empowering women, the Tory Burch Foundation was created to provide resources and support for women entrepreneurs. The company is headquartered in New York, New York.