General Atlantic

Kayali, established in 2018, is a Dubai-based luxury perfume manufacturer. Founded by Mona Kattan, the company specializes in crafting signature fragrances using premium ingredients, collaborating with renowned perfumers to create unique, long-lasting, and cruelty-free scents. Each fragrance is inspired by Middle Eastern heritage and tells a story through its intricate notes and jeweled bottles, reflecting the brand's commitment to craftsmanship and quality.

Jüsto is an online grocery store chain that specializes in delivery-only services. It provides a broad selection of items including fruits, vegetables, meat products, beauty products, and household supplies directly to consumers' doorsteps. The company focuses on offering fresh and healthy food products at competitive prices through its user-friendly platform.

Augustinus Bader is a health and beauty company based in London, England, founded in 2017. The company specializes in the manufacture and supply of skincare and personal care products designed to improve the quality of life for its customers. Its product range includes face lotions, body creams, eye night creams, and skin supplements, all aimed at hydrating, nourishing, and renewing the complexion. Through its innovative formulations, Augustinus Bader seeks to help individuals achieve clear and healthy skin.

Buff City Soap is a manufacturer of plant-based, handmade soaps and bath products designed for personal use. The company offers a diverse range of items, including traditional soap, foaming hand soap, face cream, eye cream, and lotion bars. Buff City Soap distinguishes itself by formulating its products without harsh chemicals or sulfates, ensuring that they are both chemical-free and cruelty-free. By focusing on unique and appealing scents, the company aims to disrupt the retail beauty and consumer goods sectors while providing customers with high-quality products at competitive prices.

Jüsto is an online grocery store chain that specializes in delivery-only services. It provides a broad selection of items including fruits, vegetables, meat products, beauty products, and household supplies directly to consumers' doorsteps. The company focuses on offering fresh and healthy food products at competitive prices through its user-friendly platform.

Harmay is a retailer based in China that specializes in premium cosmetics and beauty products, emphasizing contemporary fashion and aesthetics. The company offers a curated selection of well-known international cosmetics and skincare brands alongside its own self-developed skincare products. By focusing on high-quality, modern makeup and beauty solutions, Harmay aims to cater to urban consumers seeking both established and unique beauty offerings, promoting the idea of beauty and a beautiful lifestyle.

Fresha is an online booking and management platform tailored for beauty, wellness, and fitness businesses. It provides a marketplace where clients can discover, book, and pay for appointments at local establishments. The platform streamlines appointment scheduling, client management, and payment processing, allowing beauty and wellness professionals to efficiently manage their operations. In addition to handling online bookings, Fresha automates marketing, staffing, product inventory, and accounting tasks, enabling partner businesses to maximize their revenue potential. Through its user-friendly mobile applications, Fresha offers a convenient solution for both clients and service providers in the beauty and wellness sector.

Buff City Soap is a manufacturer of plant-based, handmade soaps and bath products designed for personal use. The company offers a diverse range of items, including traditional soap, foaming hand soap, face cream, eye cream, and lotion bars. Buff City Soap distinguishes itself by formulating its products without harsh chemicals or sulfates, ensuring that they are both chemical-free and cruelty-free. By focusing on unique and appealing scents, the company aims to disrupt the retail beauty and consumer goods sectors while providing customers with high-quality products at competitive prices.

Vegamour is a hair wellness company focused on promoting hair and scalp health through the use of sustainably harvested, plant-based ingredients and the latest advancements in molecular science. The company develops clean, clinically tested formulas that include a range of products such as hair serums, foams, shampoos, and eyelash enhancements. By prioritizing natural and sustainable beauty solutions, Vegamour aims to positively impact both individuals and the environment.

Harmay is a retailer based in China that specializes in premium cosmetics and beauty products, emphasizing contemporary fashion and aesthetics. The company offers a curated selection of well-known international cosmetics and skincare brands alongside its own self-developed skincare products. By focusing on high-quality, modern makeup and beauty solutions, Harmay aims to cater to urban consumers seeking both established and unique beauty offerings, promoting the idea of beauty and a beautiful lifestyle.

Jüsto is an online grocery store chain that specializes in delivery-only services. It provides a broad selection of items including fruits, vegetables, meat products, beauty products, and household supplies directly to consumers' doorsteps. The company focuses on offering fresh and healthy food products at competitive prices through its user-friendly platform.

FORMA Brands operates as an incubator, accelerator, and curator of innovative beauty brands, functioning as a multi-category platform. The company is dedicated to identifying and supporting brands that prioritize creative expression and positive impact. Each brand within FORMA's portfolio is carefully selected, acquired, or developed based on the quality of its products, the narratives it conveys, and the beauty it promotes. By collaborating with visionary founders, FORMA provides essential resources, expertise, and strategic support to enhance and amplify their brands' stories in the beauty industry.

Morphe is a cosmetics company established in 2008 in Los Angeles, founded to cater to artists and influencers in the beauty industry. The brand aims to provide affordable yet high-quality makeup products that empower creativity and self-expression among users. Morphe offers a diverse range of cosmetics, including makeup brushes, kits, lipsticks, eyeliners, and eyeshadow palettes, all crafted from natural and safe ingredients. These products are designed to enhance the makeup application process, allowing users to achieve a polished and airbrushed finish. Morphe targets women seeking innovative beauty solutions without compromising on quality or affordability.

European Wax Center is a franchisor and operator of out-of-home waxing services, founded in 2004 by siblings David and Joshua Coba. The company specializes in providing a distinctive waxing experience for both women and men in a modern, clean environment featuring private waxing suites. European Wax Center prides itself on its professionally trained waxing experts who deliver exceptional service. The company offers a complimentary first wax for new clients, covering various areas such as brows, underarms, and bikini lines for women, as well as nose, ears, and brows for men. Additionally, European Wax Center generates revenue through the sale of its proprietary wax products.

Too Faced Cosmetics, LLC is a prominent manufacturer and retailer of makeup and beauty products aimed primarily at women. Established in 1998 and based in Irvine, California, the company offers a diverse range of cosmetics, including facial products like foundations, highlighters, and setting sprays; eye products such as eyeshadows, mascaras, and eyeliners; and lip products including lipsticks and glosses. Known for its innovative and cruelty-free approach, Too Faced has garnered a loyal following in the beauty industry. The company markets its products through various distribution partners and online platforms. As of December 2016, Too Faced operates as a subsidiary of The Estée Lauder Companies Inc.

Jumei is a China-based online platform specializing in cosmetics and personal care products, catering primarily to women. As a pioneering business-to-consumer e-commerce site focused on the cosmetics sector, Jumei aims to capitalize on the growing demand for beauty products while minimizing competition with other retail markets. Since its inception, the platform has experienced significant growth, with monthly sales increasing from 100,000 Yuan to 500,000,000 Yuan within three years. Jumei offers a diverse range of products, featuring well-known brands such as Calvin Klein, Estee Lauder, Avon, and Elizabeth Arden. The company has attracted substantial venture capital from notable investors, including Alibaba and Sequoia Capital, and currently boasts nearly four million registered users. Founded by Chen Ou in Beijing, Jumei has established itself as a key player in the online beauty retail industry.

Tory Burch LLC is an American lifestyle brand established in 2004, known for its luxury apparel and accessories designed for women. The company offers a diverse collection that includes ready-to-wear clothing, shoes, handbags, beauty products, and home goods. Its product range features dresses, skirts, tops, and various footwear styles, such as heels, flats, and boots, along with a variety of handbags and accessories like wallets, jewelry, and tech accessories. The brand's aesthetic blends classic and bohemian styles, which has attracted a global clientele. Tory Burch operates over 120 freestanding boutiques and has a significant presence in more than 3,000 department and specialty stores worldwide. Its online platform also plays a critical role in its retail strategy, showcasing not only the products but also original content through its blog. Known for its commitment to digital innovation, the company has expanded into new categories, including eyewear, fragrance, and timepieces, while also supporting women entrepreneurs through the Tory Burch Foundation. The brand is headquartered in New York, New York.