Beloit Kombucha
Seed Round in 2023
Beloit Kombucha Company, founded in 2020 and located in Beloit, Wisconsin, specializes in producing single-serving powdered kombucha packets aimed at promoting gut health. These packets are designed to be cost-effective, environmentally friendly, and easy to store, allowing customers to transform any glass or bottle of water into a probiotic-rich drink. Made with organic ingredients and containing live probiotic cultures, Beloit Kombucha's offerings provide a convenient way for consumers to enhance their immunity while enjoying the benefits of fermented beverages.
Cultured Decadence
Pre Seed Round in 2021
Cultured Decadence is a startup based in Madison, Wisconsin, focused on cellular aquaculture to produce crustacean products. Founded in 2020, the company employs innovative cell culture and tissue engineering techniques to create lobster and crab meat directly from the animals' cells, eliminating shell, organs, and waste. This approach addresses the increasing global demand for sustainable and nutritious seafood, offering a more environmentally friendly alternative to traditional fishing methods.
FANTM specializes in developing human-computer interface technologies that facilitate interaction between users and digital systems through gestures. The company offers a wearable neuromuscular gesture sensing platform that leverages machine learning to enhance user control. FANTM’s inaugural product, the DEVLPR, is an open-source hardware and software platform designed for the Arduino community, making it accessible for hobbyists and researchers to explore the emerging field of electromyography-based human-computer interaction. Founded in 2020 by Finn Kuusisto and Ezra Boley in Madison, Wisconsin, FANTM aims to democratize innovation in this space, countering the dominance of major tech companies that hold most intellectual property in this area. The DEVLPR provides an affordable entry point for individuals interested in developing novel applications across various domains, including smart-home devices, gaming, augmented reality, virtual reality, robotic prosthetics, and teleoperation.
Lucendity
Pre Seed Round in 2020
Lucendity is a loan comparison shopping service founded in 2020 by Tanya Ferrell in Milwaukee, Wisconsin. The company operates an online lending platform that simplifies the loan selection process for consumers by providing access to a variety of financing products, including personal loans, residential mortgages, education loans, and auto loans. Users can apply for loans by submitting personal information, and upon credit approval, Lucendity connects them with multiple lending partners. This allows borrowers to choose from different financing options that align with their financial goals and values, thereby enhancing their ability to secure suitable loan deals.
Cultured Decadence
Convertible Note in 2020
Cultured Decadence is a startup based in Madison, Wisconsin, focused on cellular aquaculture to produce crustacean products. Founded in 2020, the company employs innovative cell culture and tissue engineering techniques to create lobster and crab meat directly from the animals' cells, eliminating shell, organs, and waste. This approach addresses the increasing global demand for sustainable and nutritious seafood, offering a more environmentally friendly alternative to traditional fishing methods.
Last Lock
Pre Seed Round in 2019
Last Lock is a manufacturer of secure smart locks that converts traditional mechanical lock systems into advanced digital access solutions for homes and businesses. Founded in 2019 and based in Milwaukee, Wisconsin, the company specializes in smart lock cylinders that can be easily installed into existing door hardware. These locks utilize self-powering and energy-harvesting technologies, eliminating the need for battery replacements. Last Lock's products are designed to recognize a variety of access methods, including physical keys, RFID devices, and smartphones, thereby enhancing security while providing flexibility in access control. The company also offers enterprise-level access control systems and security equipment, catering to a diverse range of clients and settings.
Polco is a company that enhances communication between local officials and constituents through its online platform, which offers verified surveys, polls, and analytics. Founded in 2015 and headquartered in Middleton, Wisconsin, Polco provides its services to various entities, including cities, counties, school districts, and news media organizations. The platform facilitates citizen engagement by integrating local and national legislation with opportunities for voting and crowd-sourced political commentary. By offering tools for online polling and comprehensive survey research, Polco aims to modernize civic interaction and improve the effectiveness of governance through better-informed decision-making and feedback mechanisms.
Fiveable
Convertible Note in 2019
Fiveable, Inc. is an educational technology company based in Milwaukee, Wisconsin, founded in 2018. It operates an interactive social learning platform designed for Advanced Placement (AP) students and teachers, aiming to foster educational equity. The platform combines content, community, and courses to enhance the learning experience. It features a comprehensive content library and interactive community spaces, allowing students to engage with peers studying similar subjects. Fiveable offers online instruction led by accredited teachers across various disciplines, including history, social sciences, STEM, and languages. The company's mission is to empower students by building their skills and confidence, enabling them to earn college credit through placement exams and succeed in their educational endeavors.
Lumanu
Pre Seed Round in 2019
Lumanu, Inc. is a digital marketing platform that facilitates connections between companies and brand ambassadors, primarily serving brand marketers, performance marketers, agency marketers, and creators. Founded in 2016 and based in Oakland, California, with an additional office in Milwaukee, the company offers a range of solutions including SocialCert, which enables influencers to share content and usage rights with marketers; Content Manager, which helps in content ingestion from influencers; and SmartBoost, which generates advertisements using influencer-created content. In addition to its marketing solutions, Lumanu provides financial management tools that simplify payment processes and compliance for creators and freelancers, enabling them to efficiently manage their business operations while fostering a supportive community.
Fiveable
Pre Seed Round in 2019
Fiveable, Inc. is an educational technology company based in Milwaukee, Wisconsin, founded in 2018. It operates an interactive social learning platform designed for Advanced Placement (AP) students and teachers, aiming to foster educational equity. The platform combines content, community, and courses to enhance the learning experience. It features a comprehensive content library and interactive community spaces, allowing students to engage with peers studying similar subjects. Fiveable offers online instruction led by accredited teachers across various disciplines, including history, social sciences, STEM, and languages. The company's mission is to empower students by building their skills and confidence, enabling them to earn college credit through placement exams and succeed in their educational endeavors.
PAXAFE
Pre Seed Round in 2018
PAXAFE, Inc. specializes in developing innovative hardware and software solutions for packaging, focusing on Internet of Things (IoT) technology to enhance the security and traceability of high-value shipments. Founded in 2018 and based in Milwaukee, Wisconsin, the company offers a risk management platform that utilizes telematics and data integration to monitor shipments of items such as jewelry, electronics, pharmaceuticals, and luxury goods. PAXAFE's solutions aim to prevent theft and ensure chain-of-custody integrity while improving operational efficiency for shippers and carriers. By providing insights into potential supply chain disruptions and facilitating intelligent cargo insurance, PAXAFE enhances decision-making processes and helps businesses mitigate losses associated with adverse shipping events.
GenoPalate
Seed Round in 2018
GenoPalate, Inc. is a nutrition-focused company that provides personalized dietary recommendations based on genetic analysis. Founded in 2016 and located in Milwaukee, Wisconsin, the company collects saliva samples from customers and analyzes their DNA alongside lifestyle and health questionnaire responses. This analysis generates tailored nutrition advice, helping individuals identify foods that align with their genetic predispositions for optimal health. In addition to its personalized recommendations, GenoPalate offers DNA test kits and an online platform where customers can access their genetic data. By combining genetic insights with dietary guidance, GenoPalate aims to empower individuals to make informed decisions about their nutrition and overall wellness.
Ideawake
Seed Round in 2017
Ideawake is a company that offers an innovation management platform aimed at enhancing organizational creativity and engagement. Founded in 2013 and based in Milwaukee, Wisconsin, Ideawake's software allows organizations to solicit and crowdsource ideas from employees, customers, and vendors. This process not only reduces costs and generates additional revenue but also fosters a culture of innovation within the workplace. The platform facilitates the evaluation and selection of the most promising ideas and manages their implementation, thus transforming employees into active contributors to the company's success. By capturing and organizing collective intelligence, Ideawake enables collaboration on challenges and empowers users to support ideas they believe are most beneficial, ultimately improving outcomes and boosting employee engagement.
GenoPalate
Pre Seed Round in 2017
GenoPalate, Inc. is a nutrition-focused company that provides personalized dietary recommendations based on genetic analysis. Founded in 2016 and located in Milwaukee, Wisconsin, the company collects saliva samples from customers and analyzes their DNA alongside lifestyle and health questionnaire responses. This analysis generates tailored nutrition advice, helping individuals identify foods that align with their genetic predispositions for optimal health. In addition to its personalized recommendations, GenoPalate offers DNA test kits and an online platform where customers can access their genetic data. By combining genetic insights with dietary guidance, GenoPalate aims to empower individuals to make informed decisions about their nutrition and overall wellness.
Errund, Inc. operates an online platform that connects users with cleaning and service professionals for both residential and commercial needs. Founded in 2012 and based in Madison, Wisconsin, Errund provides a marketplace where customers can easily find and book background-checked service providers. The platform caters to various locations, including Chicago, Indianapolis, Columbus, Milwaukee, Kansas City, Omaha, Minneapolis, St. Paul, and Des Moines. Users can search for specific services and review the skills offered by professionals, making it convenient to meet their cleaning and service requirements.
Allergy Amulet
Seed Round in 2016
Allergy Amulet Inc., founded in 2016 and based in Madison, Wisconsin, specializes in the manufacture and sale of consumer food allergen sensors designed to test for common allergens in food. The Allergy Amulet device is recognized as the world's smallest and fastest food allergen sensor, providing results in seconds. Its portable design allows users to carry it on a keychain, necklace, or wristband, making it convenient for families, individuals, and businesses. With food allergies affecting approximately 32 million Americans and hundreds of millions globally, Allergy Amulet aims to enhance the quality of life for those with food allergies and intolerances, enabling them to enjoy their meals with greater safety and confidence.
Exit 7C
Angel Round in 2016
Exit 7C Inc. is a digital retailer specializing in fuel and gas delivery services, established in 2016 and headquartered in Milwaukee, Wisconsin. The company operates a mobile application and website that allows users to sign up for convenient gas delivery. In addition to delivery services, Exit 7C sells gas at branded pumps co-located at traditional gas stations across several cities, including Milwaukee, St. Louis, Fort Wayne, Columbus, Houston, Durham, and San Diego. The company also focuses on mobile payment solutions, utilizing a digital fuel card system that enables real-time, secure payments for gasoline through a centralized dashboard featuring fuel type selection and gas station locations. Exit 7C aims to enhance the efficiency of fuel management and related services for transportation fleets.
Exit 7C
Seed Round in 2016
Exit 7C Inc. is a digital retailer specializing in fuel and gas delivery services, established in 2016 and headquartered in Milwaukee, Wisconsin. The company operates a mobile application and website that allows users to sign up for convenient gas delivery. In addition to delivery services, Exit 7C sells gas at branded pumps co-located at traditional gas stations across several cities, including Milwaukee, St. Louis, Fort Wayne, Columbus, Houston, Durham, and San Diego. The company also focuses on mobile payment solutions, utilizing a digital fuel card system that enables real-time, secure payments for gasoline through a centralized dashboard featuring fuel type selection and gas station locations. Exit 7C aims to enhance the efficiency of fuel management and related services for transportation fleets.
Curate Solutions
Pre Seed Round in 2016
Curate Solutions, established in 2016 and based in Madison, Wisconsin, specializes in providing civic intelligence services. The company operates a software platform that leverages artificial intelligence to analyze public municipality meeting minutes, agendas, and other documents, enabling organizations to monitor local government discussions, track projects, and identify opportunities or risks at scale. This service is particularly valuable for government relations professionals and construction industry leaders, helping them stay informed about local policy issues and potential projects.
GrocerKey
Venture Round in 2016
GrocerKey, Inc., founded in 2014 and based in Madison, Wisconsin, specializes in providing an e-commerce grocery solution tailored for retailers. The company offers a comprehensive platform that includes an end-to-end technology system designed to enhance user experience and streamline back-end management. Its products feature a mobile-optimized e-commerce store, native mobile applications for grocery operations, and a management dashboard that allows retailers to oversee store-level operations and make real-time updates. Additionally, GrocerKey provides a pick, pack, and fulfill mobile operations application that enhances operational efficiency. By combining advanced e-commerce technology with extensive industry experience, GrocerKey aims to help grocery retailers modernize their businesses, improve digital engagement, and effectively manage order fulfillment and delivery processes.
Allergy Amulet
Seed Round in 2016
Allergy Amulet Inc., founded in 2016 and based in Madison, Wisconsin, specializes in the manufacture and sale of consumer food allergen sensors designed to test for common allergens in food. The Allergy Amulet device is recognized as the world's smallest and fastest food allergen sensor, providing results in seconds. Its portable design allows users to carry it on a keychain, necklace, or wristband, making it convenient for families, individuals, and businesses. With food allergies affecting approximately 32 million Americans and hundreds of millions globally, Allergy Amulet aims to enhance the quality of life for those with food allergies and intolerances, enabling them to enjoy their meals with greater safety and confidence.
Bright Cellars
Seed Round in 2015
Bright Cellars Inc. operates an online wine subscription service that personalizes wine selections for its members. Founded in 2014 and headquartered in Milwaukee, Wisconsin, the company employs a questionnaire and customer feedback to understand individual tastes and preferences. Using a machine-learning algorithm, Bright Cellars generates tailored wine recommendations that are shipped monthly to subscribers, helping them discover and refine their wine palate. The service also includes options for gifting wine, making it accessible for users to share their experience with friends. Bright Cellars aims to educate and inspire a new generation of wine enthusiasts through a curated and transformative wine experience.
GrocerKey
Seed Round in 2015
GrocerKey, Inc., founded in 2014 and based in Madison, Wisconsin, specializes in providing an e-commerce grocery solution tailored for retailers. The company offers a comprehensive platform that includes an end-to-end technology system designed to enhance user experience and streamline back-end management. Its products feature a mobile-optimized e-commerce store, native mobile applications for grocery operations, and a management dashboard that allows retailers to oversee store-level operations and make real-time updates. Additionally, GrocerKey provides a pick, pack, and fulfill mobile operations application that enhances operational efficiency. By combining advanced e-commerce technology with extensive industry experience, GrocerKey aims to help grocery retailers modernize their businesses, improve digital engagement, and effectively manage order fulfillment and delivery processes.
Rentable
Venture Round in 2015
Rentable is an internet company founded in 2011 and based in Madison, Wisconsin, that focuses on enhancing the apartment rental search experience. Its web-based platform offers users a variety of tools, including localized flat listings, map-based searches, and shortlisting features, allowing for easy navigation through available properties. Additionally, Rentable provides an affordability calculator to assist users in determining suitable rental options based on their budget. By leveraging modern technology and an intuitive user interface, Rentable aims to streamline the process of finding apartments, making it more efficient and user-friendly for individuals seeking rental accommodations.
Bright Cellars
Seed Round in 2015
Bright Cellars Inc. operates an online wine subscription service that personalizes wine selections for its members. Founded in 2014 and headquartered in Milwaukee, Wisconsin, the company employs a questionnaire and customer feedback to understand individual tastes and preferences. Using a machine-learning algorithm, Bright Cellars generates tailored wine recommendations that are shipped monthly to subscribers, helping them discover and refine their wine palate. The service also includes options for gifting wine, making it accessible for users to share their experience with friends. Bright Cellars aims to educate and inspire a new generation of wine enthusiasts through a curated and transformative wine experience.
GrocerKey
Pre Seed Round in 2015
GrocerKey, Inc., founded in 2014 and based in Madison, Wisconsin, specializes in providing an e-commerce grocery solution tailored for retailers. The company offers a comprehensive platform that includes an end-to-end technology system designed to enhance user experience and streamline back-end management. Its products feature a mobile-optimized e-commerce store, native mobile applications for grocery operations, and a management dashboard that allows retailers to oversee store-level operations and make real-time updates. Additionally, GrocerKey provides a pick, pack, and fulfill mobile operations application that enhances operational efficiency. By combining advanced e-commerce technology with extensive industry experience, GrocerKey aims to help grocery retailers modernize their businesses, improve digital engagement, and effectively manage order fulfillment and delivery processes.
Driblet
Seed Round in 2014
Driblet Labs, Inc., founded in 2014 in Monterrey, Mexico, specializes in developing sensor-driven, Wi-Fi-enabled technologies for managing piped liquids. With a founding team that boasts over 25 years of combined experience in high-tech and entrepreneurial sectors, Driblet Labs emerged after winning the AngelHack Hackathon in Silicon Valley. The company’s flagship product, the Driblet Smart Liquid Meter, provides users with innovative tools to conserve, monitor, and control liquid usage effectively. Driblet Labs was also a participant in the inaugural TechCrunch Hardware Battlefield Competition at CES in Las Vegas and was part of the 2014 Winter generation of the Gener8tor accelerator program based in Madison, Wisconsin.
WeMontage
Seed Round in 2013
WeMontage Inc. is based in Neenah, Wisconsin, and operates a website that enables users to create custom photo collages. By allowing individuals to upload their images, the company transforms these into large, removable wallpaper that can be easily applied and removed. In addition to wallpaper, WeMontage offers a variety of products, including canvas wraps, iPhone cases, and pillows. This service provides an affordable alternative to traditional canvas wraps and custom frames, making it accessible for creative professionals and everyday users alike to enhance their living spaces with personalized decor.
Quietyme
Seed Round in 2013
Quietyme, Inc. is a company that specializes in developing noise monitoring and reporting systems targeted primarily at the hospitality and healthcare sectors. Founded in 2012 and based in Neshkoro, Wisconsin, Quietyme's technology measures various environmental factors, including noise, temperature, humidity, and light. The systems include visual alert sensors that provide real-time alerts and reporting, allowing management in hotels, hospitals, and apartments to monitor and address disturbances effectively. Quietyme's platform is capable of transmitting a broad range of wireless sensor data, enabling property owners to enhance indoor environments and ensure a better experience for guests and patients.
Scanalytics
Seed Round in 2013
Scanalytics Inc., founded in 2012 and based in Milwaukee, Wisconsin, specializes in software solutions that analyze customer behavior in physical locations such as retail stores, tradeshows, and medical facilities. The company employs proprietary smart floor sensors that passively gather data on individual movements, including walking patterns, stopping points, and duration of stay, without the use of cameras or RFID technology. This data is then processed to provide actionable insights, allowing businesses to enhance customer engagement, predict behavior patterns, and improve in-store conversion rates. Scanalytics also offers tools like Analysis Lab, which helps users refine their operations for increased profitability. By transforming physical spaces into intelligent environments, Scanalytics enables clients to optimize various aspects of their operations, including workforce scheduling and marketing strategies.
Rentable
Seed Round in 2013
Rentable is an internet company founded in 2011 and based in Madison, Wisconsin, that focuses on enhancing the apartment rental search experience. Its web-based platform offers users a variety of tools, including localized flat listings, map-based searches, and shortlisting features, allowing for easy navigation through available properties. Additionally, Rentable provides an affordability calculator to assist users in determining suitable rental options based on their budget. By leveraging modern technology and an intuitive user interface, Rentable aims to streamline the process of finding apartments, making it more efficient and user-friendly for individuals seeking rental accommodations.
Quietyme
Seed Round in 2013
Quietyme, Inc. is a company that specializes in developing noise monitoring and reporting systems targeted primarily at the hospitality and healthcare sectors. Founded in 2012 and based in Neshkoro, Wisconsin, Quietyme's technology measures various environmental factors, including noise, temperature, humidity, and light. The systems include visual alert sensors that provide real-time alerts and reporting, allowing management in hotels, hospitals, and apartments to monitor and address disturbances effectively. Quietyme's platform is capable of transmitting a broad range of wireless sensor data, enabling property owners to enhance indoor environments and ensure a better experience for guests and patients.
Rentable
Seed Round in 2013
Rentable is an internet company founded in 2011 and based in Madison, Wisconsin, that focuses on enhancing the apartment rental search experience. Its web-based platform offers users a variety of tools, including localized flat listings, map-based searches, and shortlisting features, allowing for easy navigation through available properties. Additionally, Rentable provides an affordability calculator to assist users in determining suitable rental options based on their budget. By leveraging modern technology and an intuitive user interface, Rentable aims to streamline the process of finding apartments, making it more efficient and user-friendly for individuals seeking rental accommodations.
Zero Locus
Seed Round in 2013
Zero Locus Inc. is a software company based in Milwaukee, Wisconsin, specializing in predictive analytics and advanced data analytics systems. The company focuses on helping clients across various sectors, including insurance, health, retail, and finance, to make sense of large and complex data sets. By providing tools that streamline the analysis process, Zero Locus enables businesses to extract valuable insights from vast amounts of data, facilitating informed decision-making and enhancing competitiveness in their respective industries.
Scanalytics
Pre Seed Round in 2013
Scanalytics Inc., founded in 2012 and based in Milwaukee, Wisconsin, specializes in software solutions that analyze customer behavior in physical locations such as retail stores, tradeshows, and medical facilities. The company employs proprietary smart floor sensors that passively gather data on individual movements, including walking patterns, stopping points, and duration of stay, without the use of cameras or RFID technology. This data is then processed to provide actionable insights, allowing businesses to enhance customer engagement, predict behavior patterns, and improve in-store conversion rates. Scanalytics also offers tools like Analysis Lab, which helps users refine their operations for increased profitability. By transforming physical spaces into intelligent environments, Scanalytics enables clients to optimize various aspects of their operations, including workforce scheduling and marketing strategies.
Pinpoint Software
Angel Round in 2012
Pinpoint Software, Inc. is a software development company based in Madison, Wisconsin, founded in 2011. The company focuses on creating solutions that enhance operational efficiency for grocers, retailers, and the healthcare sector. Its flagship product, Date Check Pro, is designed to manage expiration dates, helping users keep track of when and where products are expiring, thereby reducing waste and improving product quality. In addition, Pinpoint Software offers Taskle, a mobile application for conducting internal store audits and managing in-store tasks. The company has expanded its offerings to include Date Check Pro for Healthcare, further addressing the challenges of inventory management across various industries.
EatStreet
Seed Round in 2012
EatStreet, Inc. is an online and mobile food ordering service that connects customers with local restaurants across the United States. Founded in 2009 and headquartered in Madison, Wisconsin, the company caters primarily to college students and young professionals, offering a straightforward and affordable way to order delivery and takeout. The platform serves as a centralized hub, providing users with access to a comprehensive listing of partnered restaurants in their area, enabling quick and convenient food ordering. For restaurant owners, EatStreet offers a one-stop solution for online ordering and marketing, helping them attract new customers and increase sales. Through its web, mobile, and social products, EatStreet enhances the dining experience for consumers while supporting local businesses.
Understory
Seed Round in 2012
Understory, Inc. is a weather infrastructure and analytics company that specializes in real-time data collection and analysis of weather events, including rain, hail, and wind, directly at the earth's surface. Founded in 2012 and based in Madison, Wisconsin, Understory builds and operates networks of patented RTi weather stations that deliver precise measurements at an unprecedented frequency. These stations provide critical data for insurance companies, property owners, and academic institutions, enabling enhanced property-level analytics and accurate weather risk assessment. The company's offerings include precision reports on hail, wind, and precipitation, as well as weather verification reports detailing various weather conditions. Understory's advanced technology, which features wireless data transmission and cloud-based artificial intelligence, aims to transform the understanding of weather globally, while also providing parametric insurance services to help businesses mitigate financial risks associated with severe weather.