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Beloit Kombucha Company, founded in 2020 and based in Beloit, Wisconsin, specializes in producing single-serving powdered kombucha packets. These packets are designed to be an affordable and environmentally friendly option for consumers looking to enhance their gut health. Made with organic ingredients, each packet contains live probiotic cultures, allowing users to easily transform any glass or bottle of water into a nutritious drink. The company's innovative approach to kombucha packaging emphasizes convenience and sustainability, catering to health-conscious individuals seeking a simple way to incorporate probiotics into their daily routines.

Cultured Decadence is a cellular aquaculture startup based in Madison, Wisconsin, founded in 2020. The company specializes in innovative methods to produce crustacean products, specifically focusing on lobster and crab meat. Utilizing cell culture and tissue engineering techniques, Cultured Decadence creates seafood directly from the cells of these animals, eliminating the need for shells, organs, and waste. This approach aims to address the increasing global demand for nutritious and sustainable seafood, providing a more environmentally friendly alternative to traditional fishing practices.

FANTM develops human‑computer interface technologies that allow users to control computers and digital systems through gesture and motion. The company’s flagship product, the DEVLPR, is an open‑source electromyography platform built for the Arduino community, enabling hobbyists and researchers to explore EMG‑based interaction at an affordable price. In addition, FANTM produces wearable devices that use non‑invasive sensors and machine learning to capture and interpret hand movements, providing intuitive control for AR, VR, smart‑home devices, games, and robotic prosthetics. Founded in 2020 by Finn Kuusisto and Ezra Boley in Madison, Wisconsin, the company focuses on making advanced gesture‑based interfaces accessible to a broad audience.

Lucendity is a Milwaukee-based fintech startup founded by Tanya Ferrell in 2020. It operates an online loan comparison marketplace platform designed to simplify the loan selection process for consumers. Through its platform, Lucendity offers information on various financing products such as mortgages, auto loans, personal loans, and student loans, empowering users to compare options and align with their financial goals before applying directly with lending partners upon credit approval.

Cultured Decadence is a cellular aquaculture startup based in Madison, Wisconsin, founded in 2020. The company specializes in innovative methods to produce crustacean products, specifically focusing on lobster and crab meat. Utilizing cell culture and tissue engineering techniques, Cultured Decadence creates seafood directly from the cells of these animals, eliminating the need for shells, organs, and waste. This approach aims to address the increasing global demand for nutritious and sustainable seafood, providing a more environmentally friendly alternative to traditional fishing practices.

Founded in 2019 and based in Milwaukee, Wisconsin, Last Lock specializes in transforming traditional mechanical locks into smart, secure access solutions. The company's innovative smart cylinders incorporate electronic sensors that scan and store key profiles, enabling digital management and tracking of access. Last Lock offers self-powered battery cylinders, preferred access methods, and control systems for both residential and commercial applications.

Polco is a company that enhances communication between local officials and constituents through its online platform, which offers verified surveys, polls, and analytics. Founded in 2015 and headquartered in Middleton, Wisconsin, Polco provides its services to various entities, including cities, counties, school districts, and news media organizations. The platform facilitates citizen engagement by integrating local and national legislation with opportunities for voting and crowd-sourced political commentary. By offering tools for online polling and comprehensive survey research, Polco aims to modernize civic interaction and improve the effectiveness of governance through better-informed decision-making and feedback mechanisms.

Fiveable, Inc. is an educational technology company based in Milwaukee, Wisconsin, founded in 2018. It operates an interactive social learning platform designed for Advanced Placement (AP) students and teachers, aiming to foster educational equity. The platform combines content, community, and courses to enhance the learning experience. It features a comprehensive content library and interactive community spaces, allowing students to engage with peers studying similar subjects. Fiveable offers online instruction led by accredited teachers across various disciplines, including history, social sciences, STEM, and languages. The company's mission is to empower students by building their skills and confidence, enabling them to earn college credit through placement exams and succeed in their educational endeavors.

Founded in 2016, Lumanu develops a digital platform connecting companies with brand ambassadors. It offers solutions like SocialCert for influencer content sharing, Content Manager for ingesting content, and SmartBoost for creating ads using influencer creatives. Serving brand marketers, performance marketers, agency marketers, and creators/influencers, Lumanu operates from Oakland, California with an additional office in Milwaukee, Wisconsin.

Fiveable, Inc. is an educational technology company based in Milwaukee, Wisconsin, founded in 2018. It operates an interactive social learning platform designed for Advanced Placement (AP) students and teachers, aiming to foster educational equity. The platform combines content, community, and courses to enhance the learning experience. It features a comprehensive content library and interactive community spaces, allowing students to engage with peers studying similar subjects. Fiveable offers online instruction led by accredited teachers across various disciplines, including history, social sciences, STEM, and languages. The company's mission is to empower students by building their skills and confidence, enabling them to earn college credit through placement exams and succeed in their educational endeavors.

Paxafe Inc., established in 2018 and headquartered in Milwaukee, Wisconsin, specializes in developing hardware and software solutions for secure packaging and supply chain management. The company offers Internet of Things (IoT) enabled products that are reusable, traceable, and secure, designed to protect high-margin freight from theft and chain-of-custody failures. Paxafe's solutions cater to various industries such as jewelry, luxury watches, diamonds, electronics, pharmaceuticals, and more. Its AI-enabled risk management platform integrates telematics and other data sources to predict adverse supply chain events, enabling intelligent cargo insurance and improving operational efficiencies for shippers, carriers, and insurance providers.

GenoPalate, Inc. is a company that specializes in personalized nutrition advice through genetic analysis. Founded in 2016 and based in Milwaukee, Wisconsin, it offers DNA test kits that allow customers to provide saliva samples. The company analyzes this genetic data, along with demographic and lifestyle information, to generate tailored dietary recommendations aimed at optimizing health. GenoPalate's platform delivers insights based on nutrigenetic profiles, enabling individuals to understand the best foods for their unique nutritional needs. In addition to personalized nutrition recommendations, GenoPalate also markets DNA test kits and offers access to existing DNA data through its online platform.

Founded in 2013, Ideawake offers a SaaS innovation platform that empowers brands by transforming employees into innovators. Its platform enables employers to crowdsource ideas from employees, customers, and vendors, evaluate them, and manage their implementation. Headquartered in Milwaukee, Wisconsin.

GenoPalate, Inc. is a company that specializes in personalized nutrition advice through genetic analysis. Founded in 2016 and based in Milwaukee, Wisconsin, it offers DNA test kits that allow customers to provide saliva samples. The company analyzes this genetic data, along with demographic and lifestyle information, to generate tailored dietary recommendations aimed at optimizing health. GenoPalate's platform delivers insights based on nutrigenetic profiles, enabling individuals to understand the best foods for their unique nutritional needs. In addition to personalized nutrition recommendations, GenoPalate also markets DNA test kits and offers access to existing DNA data through its online platform.

Errund, Inc., based in Madison, Wisconsin, is an online platform that connects users with cleaning and service professionals for homes and offices. Founded in 2012, Errund operates primarily in cities such as Chicago, Indianapolis, Columbus, Milwaukee, Madison, Kansas City, Omaha, Minneapolis, St. Paul, and Des Moines. The platform allows customers to find and book background-checked service providers while also enabling professionals to list their skills and services. By facilitating this connection, Errund simplifies the process of locating and securing cleaning services, catering to a variety of customer needs in multiple locations.

Allergy Amulet Inc. is a Madison, Wisconsin-based company that specializes in the manufacture and sale of consumer food allergen sensors. Founded in 2016, the company has developed the Allergy Amulet, which is recognized as the world's smallest and fastest sensor for detecting common allergenic ingredients in food. This innovative device caters to a wide audience, including families, individuals, children, and businesses, allowing users to test food for allergens in seconds. Its sleek and portable design enables users to carry it conveniently on a keychain, necklace, or wristband, promoting safety and peace of mind for those affected by food allergies. With food allergies impacting approximately 32 million Americans and hundreds of millions globally, Allergy Amulet aims to enhance the quality of life for individuals with food allergies or intolerances.

Exit 7C Inc. is a digital retailer specializing in fuel delivery services, founded in 2016 and headquartered in Milwaukee, Wisconsin. The company operates a mobile application that enables users to sign up for gas delivery and facilitates purchases at branded pumps located at traditional gas stations. Exit 7C also develops a mobile payment platform that allows customers to securely buy gasoline using a digital fuel card, featuring a centralized dashboard for real-time transactions, fuel type selection, and gas station locations. The company serves various markets, including Milwaukee, St. Louis, Fort Wayne, Columbus, Houston, Durham, and San Diego, while leveraging technology to enhance fuel, maintenance, and compliance services for transportation fleets.

Exit 7C Inc. is a digital retailer specializing in fuel delivery services, founded in 2016 and headquartered in Milwaukee, Wisconsin. The company operates a mobile application that enables users to sign up for gas delivery and facilitates purchases at branded pumps located at traditional gas stations. Exit 7C also develops a mobile payment platform that allows customers to securely buy gasoline using a digital fuel card, featuring a centralized dashboard for real-time transactions, fuel type selection, and gas station locations. The company serves various markets, including Milwaukee, St. Louis, Fort Wayne, Columbus, Houston, Durham, and San Diego, while leveraging technology to enhance fuel, maintenance, and compliance services for transportation fleets.

Curate Solutions, established in 2016 and based in Madison, Wisconsin, specializes in providing civic intelligence services. The company operates a software platform that leverages artificial intelligence to analyze public municipality meeting minutes, agendas, and other documents, enabling organizations to monitor local government discussions, track projects, and identify opportunities or risks at scale. This service is particularly valuable for government relations professionals and construction industry leaders, helping them stay informed about local policy issues and potential projects across thousands of municipalities in the United States.

GrocerKey is a company based in Madison, Wisconsin, founded in 2014, that specializes in providing e-commerce solutions for grocery retailers. It offers an end-to-end technology platform called GrocerKey, which includes a user-friendly mobile-optimized e-commerce store, native mobile applications, and a management dashboard for real-time oversight of store-level operations. Additionally, the company provides a pick, pack, and fulfill mobile application designed to enhance operational efficiency. GrocerKey's services are aimed at helping retailers build profitable e-commerce businesses and improve overall digital engagement by leveraging robust technology and proven strategies in grocery e-commerce.

Allergy Amulet Inc. is a Madison, Wisconsin-based company that specializes in the manufacture and sale of consumer food allergen sensors. Founded in 2016, the company has developed the Allergy Amulet, which is recognized as the world's smallest and fastest sensor for detecting common allergenic ingredients in food. This innovative device caters to a wide audience, including families, individuals, children, and businesses, allowing users to test food for allergens in seconds. Its sleek and portable design enables users to carry it conveniently on a keychain, necklace, or wristband, promoting safety and peace of mind for those affected by food allergies. With food allergies impacting approximately 32 million Americans and hundreds of millions globally, Allergy Amulet aims to enhance the quality of life for individuals with food allergies or intolerances.

Bright Cellars Inc. is an online wine club that specializes in delivering personalized wine selections to its members through a monthly subscription model. Founded in 2014 and headquartered in Milwaukee, Wisconsin, the company utilizes a machine-learning algorithm that analyzes user responses from a questionnaire to recommend wines tailored to individual tastes. This approach not only helps new wine drinkers explore and refine their preferences but also creates an educational experience around wine appreciation. Bright Cellars allows users to receive curated wine deliveries at their doorstep each month and offers options for gifting selections to others. The company aims to inspire a new generation of wine enthusiasts by providing a transformative and personalized experience.

GrocerKey is a company based in Madison, Wisconsin, founded in 2014, that specializes in providing e-commerce solutions for grocery retailers. It offers an end-to-end technology platform called GrocerKey, which includes a user-friendly mobile-optimized e-commerce store, native mobile applications, and a management dashboard for real-time oversight of store-level operations. Additionally, the company provides a pick, pack, and fulfill mobile application designed to enhance operational efficiency. GrocerKey's services are aimed at helping retailers build profitable e-commerce businesses and improve overall digital engagement by leveraging robust technology and proven strategies in grocery e-commerce.

Rentable is an internet company founded in 2011 and based in Madison, Wisconsin, that focuses on enhancing the apartment rental search experience. The company offers a web-based platform that features localized flat listings, search aids, and map-based searches. Its intuitive user design and robust search functionality allow users to browse apartment listings easily and calculate rent affordability. By leveraging modern technology, Rentable aims to streamline the process of finding suitable rental properties, catering to the needs of rent seekers looking for a more efficient way to search for apartments.

Bright Cellars Inc. is an online wine club that specializes in delivering personalized wine selections to its members through a monthly subscription model. Founded in 2014 and headquartered in Milwaukee, Wisconsin, the company utilizes a machine-learning algorithm that analyzes user responses from a questionnaire to recommend wines tailored to individual tastes. This approach not only helps new wine drinkers explore and refine their preferences but also creates an educational experience around wine appreciation. Bright Cellars allows users to receive curated wine deliveries at their doorstep each month and offers options for gifting selections to others. The company aims to inspire a new generation of wine enthusiasts by providing a transformative and personalized experience.

GrocerKey is a company based in Madison, Wisconsin, founded in 2014, that specializes in providing e-commerce solutions for grocery retailers. It offers an end-to-end technology platform called GrocerKey, which includes a user-friendly mobile-optimized e-commerce store, native mobile applications, and a management dashboard for real-time oversight of store-level operations. Additionally, the company provides a pick, pack, and fulfill mobile application designed to enhance operational efficiency. GrocerKey's services are aimed at helping retailers build profitable e-commerce businesses and improve overall digital engagement by leveraging robust technology and proven strategies in grocery e-commerce.

Driblet Labs, Inc., founded in 2014 in Monterrey, México, is a technology company specializing in sensor-driven, Wi-Fi-enabled, programmable technologies designed for managing piped liquids. The company's inaugural product is the Driblet Smart Liquid Meter, which provides tools to conserve, monitor, and control liquid usage. With founders boasting over 25 combined years of experience in high-tech, corporate, and entrepreneurial sectors, Driblet Labs has participated in notable competitions such as Silicon Valley’s AngelHack Hackathon and TechCrunch’s Hardware Battlefield Competition at CES in Las Vegas. The company is also a member of the 2014 Winter generation of Gener8tor accelerator program based in Madison, WI.

WeMontage Inc. is a company based in Neenah, Wisconsin, that specializes in transforming personal photographs into custom, removable wallpaper. Through its online platform, users can upload their images to create unique photo collages, which are then printed on large peel-and-stick wallpaper. In addition to wallpaper, WeMontage offers a variety of other products, including canvas wraps, iPhone cases, and pillows. The company's services provide an affordable alternative to traditional canvas prints and custom framing, enabling customers to display their cherished memories in a creative and versatile way.

Quietyme Inc., established in 2012 and headquartered in Neshkoro, Wisconsin, specializes in developing ambient noise monitoring systems tailored for the hospitality industry. The company offers visual alert sensors and devices designed to notify patrons and management teams in hotels, motels, and apartments about excessive noise levels. Quietyme's system also collects and transmits data from various wireless sensors, enabling real-time alerts and predictive analytics to improve indoor environments across different sectors, including healthcare.

Founded in 2012, Scanalytics specializes in measuring customer movement patterns within physical spaces such as retail stores and events. Utilizing proprietary IoT sensors, the company collects and analyzes data on consumer behavior to optimize space utilization, marketing campaigns, and workforce scheduling.

Rentable is an internet company founded in 2011 and based in Madison, Wisconsin, that focuses on enhancing the apartment rental search experience. The company offers a web-based platform that features localized flat listings, search aids, and map-based searches. Its intuitive user design and robust search functionality allow users to browse apartment listings easily and calculate rent affordability. By leveraging modern technology, Rentable aims to streamline the process of finding suitable rental properties, catering to the needs of rent seekers looking for a more efficient way to search for apartments.

Quietyme Inc., established in 2012 and headquartered in Neshkoro, Wisconsin, specializes in developing ambient noise monitoring systems tailored for the hospitality industry. The company offers visual alert sensors and devices designed to notify patrons and management teams in hotels, motels, and apartments about excessive noise levels. Quietyme's system also collects and transmits data from various wireless sensors, enabling real-time alerts and predictive analytics to improve indoor environments across different sectors, including healthcare.

Rentable is an internet company founded in 2011 and based in Madison, Wisconsin, that focuses on enhancing the apartment rental search experience. The company offers a web-based platform that features localized flat listings, search aids, and map-based searches. Its intuitive user design and robust search functionality allow users to browse apartment listings easily and calculate rent affordability. By leveraging modern technology, Rentable aims to streamline the process of finding suitable rental properties, catering to the needs of rent seekers looking for a more efficient way to search for apartments.

Zero Locus Inc. is a software development company based in Milwaukee, Wisconsin, specializing in advanced analytics for diverse data sets. It focuses on providing predictive analytics solutions that help businesses across various sectors, including insurance, health, retail, and finance, to make sense of large and complex data. By offering tools designed to extract meaningful insights from extensive data collections, Zero Locus enables organizations to enhance their competitiveness in today's data-driven landscape.

Founded in 2012, Scanalytics specializes in measuring customer movement patterns within physical spaces such as retail stores and events. Utilizing proprietary IoT sensors, the company collects and analyzes data on consumer behavior to optimize space utilization, marketing campaigns, and workforce scheduling.

Pinpoint Software Inc., established in 2011 and headquartered in Madison, Wisconsin, develops software solutions aimed at enhancing operational efficiency for grocers, retailers, and healthcare industries. Its primary product, Date Check Pro, is an expiration date management system that alerts users about impending product expiry within stores. Additionally, Pinpoint offers Taskle, a mobile checklist and audit solution for internal store tasks and inspections. These tools help minimize inventory losses and improve overall operational performance across various sectors.

EatStreet is a food delivery and online ordering platform that connects diners with local restaurants across the United States. The service operates via web and mobile apps, including iPhone and Android, enabling users to order delivery or takeout from their favorite eateries. Founded in 2009 and headquartered in Madison, Wisconsin, EatStreet provides a centralized hub for restaurants to reach new customers and manage online ordering and marketing. The platform aggregates partner restaurants into a comprehensive listing and offers a streamlined ordering experience, helping diners discover options and restaurants grow their sales.

Understory, Inc. is a weather infrastructure and analytics company that specializes in real-time datasets and graphical representations of weather events, focusing on their impact at the earth's surface. Founded in 2012 and based in Madison, Wisconsin, Understory builds and operates networks of patented RTi weather stations capable of measuring weather conditions such as rain, hail, wind, temperature, and humidity with high precision. These stations transmit data wirelessly and operate maintenance-free, providing advanced analytics for insurance companies, property owners, and educational institutions. Understory's solutions include detailed reports on hail, wind, and precipitation events, enabling clients to better understand and manage weather-related risks. The company's innovative technology has the potential to transform global weather understanding and assist businesses in mitigating the financial impacts of climate change.