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Beloit Kombucha Company, founded in 2020 and located in Beloit, Wisconsin, specializes in producing single-serving powdered kombucha packets aimed at promoting gut health. These packets are designed to be cost-effective, environmentally friendly, and easy to store, allowing customers to transform any glass or bottle of water into a probiotic-rich drink. Made with organic ingredients and containing live probiotic cultures, Beloit Kombucha's offerings provide a convenient way for consumers to enhance their immunity while enjoying the benefits of fermented beverages.

Farmented Foods is a Fargo-based company specializing in the production of flavored vegetarian products through fermentation. The company's mission focuses on reducing unnecessary food waste by transforming surplus vegetables into crafted fermented products. These offerings can serve as versatile additions to various meals, providing unique flavors while promoting sustainability. Farmented Foods aims to support businesses in minimizing waste, contributing to a more eco-friendly food system.

Peak Mind, founded in 2020 and based in Carmel, Indiana, specializes in employee well-being applications that promote mental health and enhance workplace culture. The company focuses on fostering strong connections among employees while prioritizing their well-being through innovative digital solutions. Its applications provide tools for mindfulness, stress management, and emotional support, enabling organizations to improve employee satisfaction, work-life balance, and productivity. By measuring stress levels and offering coping mechanisms, Peak Mind empowers businesses, particularly in sectors like education and public safety, to cultivate a culture of care. This approach not only enhances employee morale but also contributes to overall organizational success and performance.

Cultured Decadence is a startup based in Madison, Wisconsin, focused on cellular aquaculture to produce crustacean products. Founded in 2020, the company employs innovative cell culture and tissue engineering techniques to create lobster and crab meat directly from the animals' cells, eliminating shell, organs, and waste. This approach addresses the increasing global demand for sustainable and nutritious seafood, offering a more environmentally friendly alternative to traditional fishing methods.

Lucendity is a loan comparison shopping service that helps consumers acquire loans at banks that align with their financial goals. It provides borrowers with multiple financing products including personal loans, residential mortgage loans, education loans, and auto loans. Users need to apply for a loan via its online lending platform by providing necessary personal details, and upon credit approval, it connects borrowers with multiple lending partners to choose from a range of financing products based on lending criteria. Tanya Ferrell established the company in 2020 in Milwaukee, Wisconsin.

FANTM specializes in developing human-computer interface technologies that facilitate interaction between users and digital systems through gestures. The company offers a wearable neuromuscular gesture sensing platform that leverages machine learning to enhance user control. FANTM’s inaugural product, the DEVLPR, is an open-source hardware and software platform designed for the Arduino community, making it accessible for hobbyists and researchers to explore the emerging field of electromyography-based human-computer interaction. Founded in 2020 by Finn Kuusisto and Ezra Boley in Madison, Wisconsin, FANTM aims to democratize innovation in this space, countering the dominance of major tech companies that hold most intellectual property in this area. The DEVLPR provides an affordable entry point for individuals interested in developing novel applications across various domains, including smart-home devices, gaming, augmented reality, virtual reality, robotic prosthetics, and teleoperation.

Cultured Decadence is a startup based in Madison, Wisconsin, focused on cellular aquaculture to produce crustacean products. Founded in 2020, the company employs innovative cell culture and tissue engineering techniques to create lobster and crab meat directly from the animals' cells, eliminating shell, organs, and waste. This approach addresses the increasing global demand for sustainable and nutritious seafood, offering a more environmentally friendly alternative to traditional fishing methods.

Last Lock is a manufacturer of secure smart locks that converts traditional mechanical lock systems into advanced digital access solutions for homes and businesses. Founded in 2019 and based in Milwaukee, Wisconsin, the company specializes in smart lock cylinders that can be easily installed into existing door hardware. These locks utilize self-powering and energy-harvesting technologies, eliminating the need for battery replacements. Last Lock's products are designed to recognize a variety of access methods, including physical keys, RFID devices, and smartphones, thereby enhancing security while providing flexibility in access control. The company also offers enterprise-level access control systems and security equipment, catering to a diverse range of clients and settings.

Polco improves how local officials and constituents communicate through online verified surveys, polls, digital panels, and analytics. Polco is civic communication that counts. The company licenses Polco online verified polling profiles and premium content, services, and analytics to cities, counties, school districts, news media organizations, and other customers. It was founded in 2015 and headquartered in Middleton, Wisconsin.

ilixer is a Cincinnati-based company that specializes in creating nutritionally-complete powdered meals designed to provide an optimal balance of macronutrients and micronutrients derived from real food. Their products are formulated to include essential vitamins and minerals, ensuring that consumers receive a healthy and balanced meal option. ilixer operates through direct-to-consumer sales and also partners with select retailers for wholesale distribution. The company's focus on using actual food ingredients positions it as a provider of organic and nutritious meal alternatives, catering to health-conscious individuals seeking convenient dietary solutions.

Lumanu, Inc. is a digital marketing platform that facilitates connections between companies and brand ambassadors, primarily serving brand marketers, performance marketers, agency marketers, and creators. Founded in 2016 and based in Oakland, California, with an additional office in Milwaukee, the company offers a range of solutions including SocialCert, which enables influencers to share content and usage rights with marketers; Content Manager, which helps in content ingestion from influencers; and SmartBoost, which generates advertisements using influencer-created content. In addition to its marketing solutions, Lumanu provides financial management tools that simplify payment processes and compliance for creators and freelancers, enabling them to efficiently manage their business operations while fostering a supportive community.

Fiveable, Inc. is an educational technology company founded in 2018 and headquartered in Milwaukee, Wisconsin. It operates an interactive social learning platform designed specifically for Advanced Placement (AP) students and teachers. The platform focuses on providing educational equity through a combination of content, community, and courses, offering resources in various subjects including history, social science, STEM, and languages. Fiveable features a comprehensive content library, community spaces, and interactive experiences that facilitate real-time connections among students studying similar topics. The platform aims to enhance students' skills and confidence, helping them prepare for placement exams and earn college credit.

Norton Hurley is an e-commerce company based in Spearfish, South Dakota, specializing in adult incontinence products. It operates a monthly subscription platform that delivers absorbent briefs and personal care items directly to customers' homes, addressing the needs of individuals experiencing incontinence. By offering tailored subscription options, Norton Hurley aims to provide convenient and discreet access to essential supplies while also working to end the stigma associated with incontinence.

Pear Commerce, Inc., operating as Pear, is a Minneapolis-based company that offers a retail e-commerce platform designed to connect consumer packaged goods (CPG) advertisements with retailers across the United States. Founded in 2018, Pear facilitates retail marketing by enabling consumers to purchase products or claim offers directly from advertisements. The platform integrates seamlessly into existing CPG digital ads and websites, introducing a call to action that directs consumers to local retailers for transaction fulfillment. Additionally, Pear collects valuable consumer data, providing brands with insights into purchasing behavior, which helps enhance marketing effectiveness and drive sales. By bridging the gap between CPGs and retailers, Pear simplifies the shopping experience and empowers brands to optimize their performance marketing strategies.

PAXAFE, Inc. specializes in developing innovative hardware and software solutions for packaging, focusing on Internet of Things (IoT) technology to enhance the security and traceability of high-value shipments. Founded in 2018 and based in Milwaukee, Wisconsin, the company offers a risk management platform that utilizes telematics and data integration to monitor shipments of items such as jewelry, electronics, pharmaceuticals, and luxury goods. PAXAFE's solutions aim to prevent theft and ensure chain-of-custody integrity while improving operational efficiency for shippers and carriers. By providing insights into potential supply chain disruptions and facilitating intelligent cargo insurance, PAXAFE enhances decision-making processes and helps businesses mitigate losses associated with adverse shipping events.

Virtue Analytics Inc. is a boutique consulting firm based in St. Paul, Minnesota, with additional offices in the United States and India. Founded in 2013, the company specializes in business management consulting and data analytics, offering services that include predictive analytics, marketing campaigns, sales forecasting, and network modeling. Virtue Analytics provides project-based consulting to global businesses, leveraging its expertise in analytical tools and big data solutions to deliver valuable insights. The firm collaborates closely with senior executives of multinational corporations, combining data modeling expertise with industry knowledge to support clients through the design, development, and implementation phases of their projects. Its data analytics platform utilizes a range of data science and engineering tools to generate real-time business intelligence reports, capturing data from sources such as social media and publicly available information.

TCARE, Inc. is a company that develops a caregiver support software-as-a-service (SaaS) solution aimed at preventing burnout among family caregivers. Its cloud-based platform allows care professionals to assess risk factors associated with caregiver burnout and implement timely interventions to mitigate these risks. By providing evidence-based support, TCARE's solution helps delay or prevent the need for nursing home placements, thereby reducing long-term care claims for Medicaid and life insurance providers. Founded in 2017 and based in Saint Louis, Missouri, TCARE serves a range of clients, including care organizations, professionals, and family caregivers across the United States.

GenoPalate, Inc. is a nutrition-focused company that provides personalized dietary recommendations based on genetic analysis. Founded in 2016 and located in Milwaukee, Wisconsin, the company collects saliva samples from customers and analyzes their DNA alongside lifestyle and health questionnaire responses. This analysis generates tailored nutrition advice, helping individuals identify foods that align with their genetic predispositions for optimal health. In addition to its personalized recommendations, GenoPalate offers DNA test kits and an online platform where customers can access their genetic data. By combining genetic insights with dietary guidance, GenoPalate aims to empower individuals to make informed decisions about their nutrition and overall wellness.

Kaleidoscope is a company that designs, administers, and hosts branded scholarship and grant programs through a cloud-based marketplace. Established in 2016 and headquartered in Minneapolis, Minnesota, it connects scholarship funders with students, creating a streamlined platform that facilitates access to personalized and curated scholarship opportunities. The company's scholarship management tool aids organizations in funding future leaders, artists, and professionals by simplifying the administration of scholarship programs. This innovative approach not only reduces administrative costs but also enhances student choice, allowing for impactful program design that meets the needs of both funders and recipients.

Ideawake is a company that offers an innovation management platform aimed at enhancing organizational creativity and engagement. Founded in 2013 and based in Milwaukee, Wisconsin, Ideawake's software allows organizations to solicit and crowdsource ideas from employees, customers, and vendors. This process not only reduces costs and generates additional revenue but also fosters a culture of innovation within the workplace. The platform facilitates the evaluation and selection of the most promising ideas and manages their implementation, thus transforming employees into active contributors to the company's success. By capturing and organizing collective intelligence, Ideawake enables collaboration on challenges and empowers users to support ideas they believe are most beneficial, ultimately improving outcomes and boosting employee engagement.

FactoryFix Inc. is a Chicago-based company established in 2017 that operates a managed marketplace connecting manufacturing companies with a vetted network of skilled workers, including engineers, machinists, and maintenance technicians. The platform facilitates the hiring process by streamlining candidate vetting, generating job listings, and offering salary insights, thereby enabling manufacturers to find and hire skilled labor for both full-time positions and part-time projects. Job seekers can create profiles to match their skills with suitable employers, enhancing their chances of maximizing earning potential.

GenoPalate, Inc. is a nutrition-focused company that provides personalized dietary recommendations based on genetic analysis. Founded in 2016 and located in Milwaukee, Wisconsin, the company collects saliva samples from customers and analyzes their DNA alongside lifestyle and health questionnaire responses. This analysis generates tailored nutrition advice, helping individuals identify foods that align with their genetic predispositions for optimal health. In addition to its personalized recommendations, GenoPalate offers DNA test kits and an online platform where customers can access their genetic data. By combining genetic insights with dietary guidance, GenoPalate aims to empower individuals to make informed decisions about their nutrition and overall wellness.

Errund, Inc. operates an online platform that connects users with cleaning and service professionals for both residential and commercial needs. Founded in 2012 and based in Madison, Wisconsin, Errund provides a marketplace where customers can easily find and book background-checked service providers. The platform caters to various locations, including Chicago, Indianapolis, Columbus, Milwaukee, Kansas City, Omaha, Minneapolis, St. Paul, and Des Moines. Users can search for specific services and review the skills offered by professionals, making it convenient to meet their cleaning and service requirements.

Allergy Amulet Inc., founded in 2016 and based in Madison, Wisconsin, specializes in the manufacture and sale of consumer food allergen sensors designed to test for common allergens in food. The Allergy Amulet device is recognized as the world's smallest and fastest food allergen sensor, providing results in seconds. Its portable design allows users to carry it on a keychain, necklace, or wristband, making it convenient for families, individuals, and businesses. With food allergies affecting approximately 32 million Americans and hundreds of millions globally, Allergy Amulet aims to enhance the quality of life for those with food allergies and intolerances, enabling them to enjoy their meals with greater safety and confidence.

Exit 7C Inc. is a digital retailer specializing in fuel and gas delivery services, established in 2016 and headquartered in Milwaukee, Wisconsin. The company operates a mobile application and website that allows users to sign up for convenient gas delivery. In addition to delivery services, Exit 7C sells gas at branded pumps co-located at traditional gas stations across several cities, including Milwaukee, St. Louis, Fort Wayne, Columbus, Houston, Durham, and San Diego. The company also focuses on mobile payment solutions, utilizing a digital fuel card system that enables real-time, secure payments for gasoline through a centralized dashboard featuring fuel type selection and gas station locations. Exit 7C aims to enhance the efficiency of fuel management and related services for transportation fleets.

Exit 7C Inc. is a digital retailer specializing in fuel and gas delivery services, established in 2016 and headquartered in Milwaukee, Wisconsin. The company operates a mobile application and website that allows users to sign up for convenient gas delivery. In addition to delivery services, Exit 7C sells gas at branded pumps co-located at traditional gas stations across several cities, including Milwaukee, St. Louis, Fort Wayne, Columbus, Houston, Durham, and San Diego. The company also focuses on mobile payment solutions, utilizing a digital fuel card system that enables real-time, secure payments for gasoline through a centralized dashboard featuring fuel type selection and gas station locations. Exit 7C aims to enhance the efficiency of fuel management and related services for transportation fleets.

Curate is a civic intelligence company based in Madison, Wisconsin, that provides a platform designed to enhance access to municipal meeting data and offer insights into construction projects. Founded in 2015, Curate leverages artificial intelligence to automate the monitoring of local government discussions, allowing organizations to track projects, policies, and relevant issues across thousands of municipalities in the United States. The platform scans meeting minutes, agendas, and planning documents, enabling government relations professionals and construction industry leaders to stay informed about local policy developments. Curate’s services include a custom dashboard and daily email reports, which help users identify opportunities and manage risks in real time.

Allergy Amulet Inc., founded in 2016 and based in Madison, Wisconsin, specializes in the manufacture and sale of consumer food allergen sensors designed to test for common allergens in food. The Allergy Amulet device is recognized as the world's smallest and fastest food allergen sensor, providing results in seconds. Its portable design allows users to carry it on a keychain, necklace, or wristband, making it convenient for families, individuals, and businesses. With food allergies affecting approximately 32 million Americans and hundreds of millions globally, Allergy Amulet aims to enhance the quality of life for those with food allergies and intolerances, enabling them to enjoy their meals with greater safety and confidence.

Prescribe Nutrition, Inc. is a Minneapolis-based company founded in 2013 that offers innovative wellness and nutrition programs aimed at promoting sustainable healthy habits. The company takes a modern, interactive approach to nutrition counseling, moving away from traditional one-on-one consultations to an engaging subscription service. This platform empowers users to understand their dietary needs through curated meal plans, videos, and community support, addressing various health concerns such as chronic conditions and weight management. Prescribe Nutrition also provides a freemium model with a 20-day interactive program to attract new users and funnel them into its subscription service. Additionally, the company operates corporate wellness programs and offers customizable solutions through its software, leveraging unique user data for future growth. By focusing on ongoing support and accountability, Prescribe Nutrition aims to redefine the way individuals approach their nutritional journeys.

Bright Cellars is a monthly subscription wine club that matches members with personalized selections. It is designed to help new wine drinkers discover and define their taste in wine. It aims to inspire and educate a new generation of wine lovers by delivering a transformative, personalized wine experience. The company was founded in 2014 and is headquartered in Milwaukee, Wisconsin.

GrocerKey, Inc., founded in 2014 and based in Madison, Wisconsin, specializes in providing an e-commerce grocery solution tailored for retailers. The company offers a comprehensive platform that includes an end-to-end technology system designed to enhance user experience and streamline back-end management. Its products feature a mobile-optimized e-commerce store, native mobile applications for grocery operations, and a management dashboard that allows retailers to oversee store-level operations and make real-time updates. Additionally, GrocerKey provides a pick, pack, and fulfill mobile operations application that enhances operational efficiency. By combining advanced e-commerce technology with extensive industry experience, GrocerKey aims to help grocery retailers modernize their businesses, improve digital engagement, and effectively manage order fulfillment and delivery processes.

Rentable is an internet company founded in 2011 and based in Madison, Wisconsin, that focuses on enhancing the apartment rental search experience. Its web-based platform offers users a variety of tools, including localized flat listings, map-based searches, and shortlisting features, allowing for easy navigation through available properties. Additionally, Rentable provides an affordability calculator to assist users in determining suitable rental options based on their budget. By leveraging modern technology and an intuitive user interface, Rentable aims to streamline the process of finding apartments, making it more efficient and user-friendly for individuals seeking rental accommodations.

GrocerKey, Inc., founded in 2014 and based in Madison, Wisconsin, specializes in providing an e-commerce grocery solution tailored for retailers. The company offers a comprehensive platform that includes an end-to-end technology system designed to enhance user experience and streamline back-end management. Its products feature a mobile-optimized e-commerce store, native mobile applications for grocery operations, and a management dashboard that allows retailers to oversee store-level operations and make real-time updates. Additionally, GrocerKey provides a pick, pack, and fulfill mobile operations application that enhances operational efficiency. By combining advanced e-commerce technology with extensive industry experience, GrocerKey aims to help grocery retailers modernize their businesses, improve digital engagement, and effectively manage order fulfillment and delivery processes.

Men's Style Lab is an online concierge subscription clothing helping men look their best with great clothes that fit both life and style. It was founded in 2014 and is headquartered in Des Moines, Iowa.

Men's Style Lab is an online concierge subscription clothing helping men look their best with great clothes that fit both life and style. It was founded in 2014 and is headquartered in Des Moines, Iowa.

ReviewTrackers is a customer feedback software that is used to measure and transform the customer experience. Its platform collects review data from review sites to generate new reviews that engage its customers and listen and respond to their comments to discover key business insights that enable brands to listen, comprehend and make data-driven decisions about what their customers truly need or want. ReviewTrackers helps busy professionals save time, money and resources so they can focus on what matters most of their customers. It was founded in 2012 and is headquartered in Chicago, Illinois.

Datica helps highly regulated industries manage sensitive information in the cloud. Datica's customers ranges from mid-to-late-stage startups to Fortune 100 companies. The company was founded in 2013 and is based in Minneapolis, Minnesota.

ReviewTrackers is a customer feedback software that is used to measure and transform the customer experience. Its platform collects review data from review sites to generate new reviews that engage its customers and listen and respond to their comments to discover key business insights that enable brands to listen, comprehend and make data-driven decisions about what their customers truly need or want. ReviewTrackers helps busy professionals save time, money and resources so they can focus on what matters most of their customers. It was founded in 2012 and is headquartered in Chicago, Illinois.

Men's Style Lab is an online concierge subscription clothing helping men look their best with great clothes that fit both life and style. It was founded in 2014 and is headquartered in Des Moines, Iowa.

Optyn is an email marketing software platform that offers an easy-to-use tool for email marketing campaigns. It makes marketing simple for small businesses by providing easy, automated tools to acquire and engage their customers. Optyn’s marketing platform helps business owners decide what message to communicate and then enables them to create, schedule, and send an email campaign. It also ensures consumers only get emails from merchants they have chosen. Louis Morales, Alen Malkoc, and Gaurav Gaglani started the company in Chicago, Illinois in 2013.

Datica helps highly regulated industries manage sensitive information in the cloud. Datica's customers ranges from mid-to-late-stage startups to Fortune 100 companies. The company was founded in 2013 and is based in Minneapolis, Minnesota.

WeMontage Inc. is based in Neenah, Wisconsin, and operates a website that enables users to create custom photo collages. By allowing individuals to upload their images, the company transforms these into large, removable wallpaper that can be easily applied and removed. In addition to wallpaper, WeMontage offers a variety of products, including canvas wraps, iPhone cases, and pillows. This service provides an affordable alternative to traditional canvas wraps and custom frames, making it accessible for creative professionals and everyday users alike to enhance their living spaces with personalized decor.

Quietyme, Inc. is a company that specializes in developing noise monitoring and reporting systems targeted primarily at the hospitality and healthcare sectors. Founded in 2012 and based in Neshkoro, Wisconsin, Quietyme's technology measures various environmental factors, including noise, temperature, humidity, and light. The systems include visual alert sensors that provide real-time alerts and reporting, allowing management in hotels, hospitals, and apartments to monitor and address disturbances effectively. Quietyme's platform is capable of transmitting a broad range of wireless sensor data, enabling property owners to enhance indoor environments and ensure a better experience for guests and patients.

Scanalytics Inc., founded in 2012 and based in Milwaukee, Wisconsin, specializes in software solutions that analyze customer behavior in physical locations such as retail stores, tradeshows, and medical facilities. The company employs proprietary smart floor sensors that passively gather data on individual movements, including walking patterns, stopping points, and duration of stay, without the use of cameras or RFID technology. This data is then processed to provide actionable insights, allowing businesses to enhance customer engagement, predict behavior patterns, and improve in-store conversion rates. Scanalytics also offers tools like Analysis Lab, which helps users refine their operations for increased profitability. By transforming physical spaces into intelligent environments, Scanalytics enables clients to optimize various aspects of their operations, including workforce scheduling and marketing strategies.

Datica helps highly regulated industries manage sensitive information in the cloud. Datica's customers ranges from mid-to-late-stage startups to Fortune 100 companies. The company was founded in 2013 and is based in Minneapolis, Minnesota.

Optyn is an email marketing software platform that offers an easy-to-use tool for email marketing campaigns. It makes marketing simple for small businesses by providing easy, automated tools to acquire and engage their customers. Optyn’s marketing platform helps business owners decide what message to communicate and then enables them to create, schedule, and send an email campaign. It also ensures consumers only get emails from merchants they have chosen. Louis Morales, Alen Malkoc, and Gaurav Gaglani started the company in Chicago, Illinois in 2013.

Rentable is an internet company founded in 2011 and based in Madison, Wisconsin, that focuses on enhancing the apartment rental search experience. Its web-based platform offers users a variety of tools, including localized flat listings, map-based searches, and shortlisting features, allowing for easy navigation through available properties. Additionally, Rentable provides an affordability calculator to assist users in determining suitable rental options based on their budget. By leveraging modern technology and an intuitive user interface, Rentable aims to streamline the process of finding apartments, making it more efficient and user-friendly for individuals seeking rental accommodations.

Scanalytics Inc., founded in 2012 and based in Milwaukee, Wisconsin, specializes in software solutions that analyze customer behavior in physical locations such as retail stores, tradeshows, and medical facilities. The company employs proprietary smart floor sensors that passively gather data on individual movements, including walking patterns, stopping points, and duration of stay, without the use of cameras or RFID technology. This data is then processed to provide actionable insights, allowing businesses to enhance customer engagement, predict behavior patterns, and improve in-store conversion rates. Scanalytics also offers tools like Analysis Lab, which helps users refine their operations for increased profitability. By transforming physical spaces into intelligent environments, Scanalytics enables clients to optimize various aspects of their operations, including workforce scheduling and marketing strategies.

Quietyme, Inc. is a company that specializes in developing noise monitoring and reporting systems targeted primarily at the hospitality and healthcare sectors. Founded in 2012 and based in Neshkoro, Wisconsin, Quietyme's technology measures various environmental factors, including noise, temperature, humidity, and light. The systems include visual alert sensors that provide real-time alerts and reporting, allowing management in hotels, hospitals, and apartments to monitor and address disturbances effectively. Quietyme's platform is capable of transmitting a broad range of wireless sensor data, enabling property owners to enhance indoor environments and ensure a better experience for guests and patients.

Rentable is an internet company founded in 2011 and based in Madison, Wisconsin, that focuses on enhancing the apartment rental search experience. Its web-based platform offers users a variety of tools, including localized flat listings, map-based searches, and shortlisting features, allowing for easy navigation through available properties. Additionally, Rentable provides an affordability calculator to assist users in determining suitable rental options based on their budget. By leveraging modern technology and an intuitive user interface, Rentable aims to streamline the process of finding apartments, making it more efficient and user-friendly for individuals seeking rental accommodations.

Zero Locus Inc. develops software systems to perform advanced analytics for various data sets. It serves customers in the areas of insurance, health, retail, and finance industries. The company is based in Milwaukee, Wisconsin.

Pinpoint Software, Inc. is the parent company behind Date Check Pro. Founded in 2011 and based in beautiful Madison, WI, Date Check Pro got its start when its founder Andrew Hoeft set out to solve the problem of expired shrink. Today, we help thousands of supermarkets, retailers, and convenience stores around the world eliminate their expired shrink and provide better products and experiences for their shoppers. In addition to Date Check Pro, Pinpoint Software has also expanded to the healthcare industry with Date Check Pro for Healthcare, as well as Taskle, a mobile checklist and audit solution.

EatStreet is an online and mobile food ordering service that streamlines commerce between restaurants and diners. To college students and young professionals, EatStreet is a smart, simple, and affordable way to order delivery and takeout from their favorite restaurants. To restaurant owners, EatStreet is a one-stop-shop for online ordering and marketing. By providing web, mobile, and social products for online ordering, EatStreet brings in new business for restaurants. Diners enjoy the upside of fast, simple ordering while restaurants see their sales soar. Founded in 2010, the company is headquartered in Madison, Wisconsin, United States.

Understory, Inc. is a weather infrastructure and analytics company that specializes in real-time data collection and analysis of weather events, including rain, hail, and wind, directly at the earth's surface. Founded in 2012 and based in Madison, Wisconsin, Understory builds and operates networks of patented RTi weather stations that deliver precise measurements at an unprecedented frequency. These stations provide critical data for insurance companies, property owners, and academic institutions, enabling enhanced property-level analytics and accurate weather risk assessment. The company's offerings include precision reports on hail, wind, and precipitation, as well as weather verification reports detailing various weather conditions. Understory's advanced technology, which features wireless data transmission and cloud-based artificial intelligence, aims to transform the understanding of weather globally, while also providing parametric insurance services to help businesses mitigate financial risks associated with severe weather.