GE Equity

Mzinga, Inc. specializes in providing enterprise social software solutions and services tailored for learning, marketing, and support sectors. The company offers a suite of products, including OmniSocial Learning, which fosters a collaborative social business ecosystem for enhanced learning and communication, and the OmniSocial Learning Extended Enterprise, aimed at customer acquisition and support. Mzinga also features the Learning Record Store, which facilitates tracking and reporting of user interactions, and Composica, a platform for collaborative e-learning content creation. Founded in 1986 and headquartered in Burlington, Massachusetts, Mzinga serves over 14,000 communities, facilitating approximately 2.5 billion monthly social interactions from 40 million unique visitors across 160 countries. The company's solutions are designed to improve business performance by enhancing brand visibility, workplace satisfaction, and customer loyalty.

Encirq solves marketing's #1 challenge: Delivering Personalization with Privacy™. Encirq is an online marketing services company that has developed a unique data engine to deliver individualized, consumer-centered marketing over the Internet. We use online and offline, real-time individual transactional data in a private and secure environment. Marketers and Encirq cannot see the data. Rather, the data reside on each consumer's personal computer, and filter out marketing messages that are not relevant. The service and technology are extendible to broadband, to other network devices, and eventually can be used to deliver personalized television commercials to individual households. Encirq's data engine does two things: It provides cost-effective access to consumer information not previously available; and it enables personalized real-time marketing programs. We have filed multiple patent applications on Encirq's illumination processes and technology.

Synchrony helps organizations use public policy and communications tools to protect their brands, stimulate innovation, expand markets and reduce costs to produce a measurable impact and grow bottom lines. - For corporations, this often means developing policy strategies and leveraging relationships. In many cases, it also means building new relationships with other organizations to create constituent networks, secure alliances and win new customers. - For organizations, our work is focused on advancing agendas, extending reach and increasing impact in highly targeted and measurable ways, in Washington and around the world. - For governments, we focus on stimulating economic development. That often means opening markets, developing infrastructure and attracting investment. For all our clients, we seek innovative, disruptive opportunities to stimulate growth and address problems that could inhibit it.

Verbind is a prominent provider of real-time eMarketing solutions that enable businesses to effectively target customers and foster enduring, profitable relationships. By leveraging a patented application of established functional state technology, Verbind synthesizes and evaluates both online and offline customer interactions to deliver timely, relevant messages. This approach allows companies to identify behavioral trends that highlight business opportunities and threats, ensuring that communications are sent at the optimal moment. Verbind's solutions facilitate the management and maximization of customer lifetime value by transforming traditionally impersonal communication methods, such as the Internet and call centers, into personalized interactions. Through this innovative framework, businesses can create collaborative one-to-one relationships that enhance customer engagement and loyalty.

eMotion, Inc. specializes in providing hosted business applications designed to manage and distribute digital media assets and marketing content. The company offers digital asset management software that enables corporations, advertising agencies, and nonprofit organizations to develop, manage, and distribute various media types, including digital photos, videos, and audio files. Its solutions facilitate the distribution of marketing materials across multiple locations, catering to the needs of blue-chip companies, entertainment firms, and government agencies. eMotion's offerings include brand portals, marketing extranets, and digital asset libraries, allowing users to streamline their media management processes. Established in 2000 through the merger of Cinebase Software and Picture Networks International, eMotion is headquartered in San Francisco, California, with an additional office in Vienna, Virginia. The company has operated as a subsidiary of Artesia Technologies, Inc. since 2008.

FreeSamples.com is an e-marketing company dedicated to modernizing brand promotion in the digital landscape. The company provides a comprehensive platform that facilitates targeted promotional campaigns and product surveys, allowing businesses to effectively reach and engage with their desired audience. By offering consumers the chance to test new products and access special promotions, FreeSamples.com enables companies to establish direct connections with the right consumers. Its innovative approach to marketing helps brands enhance their visibility and connect with potential customers in a more meaningful way.

OnLink offers its users with e-commerce sales and marketing applications. The company’s product, OnLink Commerce suite offers guidance for online sales and services, personalization of customers and partner interactions, and pricing options for online auctions. OnLink is a U.S.-based company that was acquired by Siebel Systems on August 7, 2000.

Phase2Media's unparalleled expertise delivers strategic, innovative marketing through interactive advertising. Phase2Media is the industry-transforming interactive advertising network which merges the talents of an elite team of experienced professionals with the technological capabilities of leading edge partners such as NetGravity. Through proven marketing expertise and advanced ad serving, targeting and tracking, Phase2Media helps sites identify revenue and advertisers increase effectiveness of campaigns.

iSKY is a provider of customer engagement solutions that focuses on enhancing brand loyalty and customer satisfaction through real-time consumer care services. The company offers a range of services, including brand tracking, customer experience management, market research, enterprise feedback management, and voice-of-the-customer programs. iSKY utilizes software suites and analytical tools to facilitate interactive one-to-one communication processes, enabling brand owners to predict customer behavior effectively. By leveraging these capabilities, iSKY aims to improve customer relationships and deliver actionable insights to its clients.

Marketing Services Group is a direct marketing, information, and media services company that focuses on telemarketing and telefundraising. Catering to both non-profit organizations and commercial enterprises, MSGI provides tailored solutions to enhance outreach and engagement. By leveraging specialized expertise in direct marketing, the company aims to facilitate effective communication strategies that drive fundraising efforts and promote client objectives. Through its dedicated services, MSGI supports clients in achieving their marketing and fundraising goals in a competitive landscape.

Asera is a company founded to deliver innovative e-business solutions aimed at enhancing channel effectiveness, sales volume, and customer loyalty. It specializes in providing fast-deployment business-to-business services on a pay-as-you-use basis. Asera's eService for demand chain management helps companies automate and expedite the processes of marketing, selling, and distributing products across all distribution channels. The company's solutions are designed to activate channels quickly, deliver immediate value, and adapt businesses to stay competitive in the rapidly evolving digital economy.