GE Capital Equity
GE Capital Equity was the private equity investment arm of General Electric, focusing on maximizing returns through strategic equity investments. The firm specialized in acquiring minority ownership stakes in established companies with significant growth potential across various sectors, including healthcare, energy, transportation, and aviation. GE Capital Equity leveraged its extensive industry expertise and global reach to identify and support strong management teams in these high-growth areas. By engaging in investment opportunities such as growth capital, buy-out co-investments, and recapitalizations, the firm aimed to foster sustainable value creation and enhance the overall performance of its portfolio companies.
Encirq Corporation
Venture Round in 2000
Encirq solves marketing's #1 challenge: Delivering Personalization with Privacy™. Encirq is an online marketing services company that has developed a unique data engine to deliver individualized, consumer-centered marketing over the Internet. We use online and offline, real-time individual transactional data in a private and secure environment. Marketers and Encirq cannot see the data. Rather, the data reside on each consumer's personal computer, and filter out marketing messages that are not relevant. The service and technology are extendible to broadband, to other network devices, and eventually can be used to deliver personalized television commercials to individual households. Encirq's data engine does two things: It provides cost-effective access to consumer information not previously available; and it enables personalized real-time marketing programs. We have filed multiple patent applications on Encirq's illumination processes and technology.
RespondTV
Venture Round in 2000
RespondTV has a potent blend of proven vision and real-world success. They offer operators, programmers and advertisers the most comprehensive enhanced TV infrastructure and services available: from hosting, serving and reporting to off the shelf applications. Let RespondTV guide you through the exciting possibilities that enhanced TV brings, and discover how to make the riches of this untapped marketing potential a reality - Today. Their capabilities and experience offer their clients and partners compelling reasons for investing in enhanced TV.
MercadoLibre
Series B in 2000
MercadoLibre operates the largest e-commerce platform in Latin America, facilitating online commerce and payments across 18 countries. Its primary service, the MercadoLibre Marketplace, allows businesses and individuals to list and sell products through a fixed-price or auction format. The platform also includes online classifieds for motor vehicles, real estate, and services. Complementing its marketplace, MercadoPago serves as a comprehensive financial technology solution that enables users to send and receive payments online, both within and outside the marketplace. Additional services include MercadoEnvios for logistics and shipping, MercadoCredito for financing options, and MercadoShops, a software solution for creating and managing online stores. The company also offers advertising solutions to promote various brands. With over 218 million active users and 1 million sellers, MercadoLibre generates revenue through transaction fees, advertising, and subscription services, reinforcing its position as a leading player in the Latin American e-commerce and fintech landscape. Founded in 1999, the company is headquartered in Buenos Aires, Argentina.
FreeSamples.com
Series B in 2000
FreeSamples.com is an e-marketing company focused on enhancing brand promotion in the digital landscape. The company offers a platform that facilitates targeted promotional campaigns and product surveys, allowing brands to connect directly with relevant consumers. Through its services, FreeSamples.com provides opportunities for users to test new products and access special promotions and deals, thereby enabling companies to build meaningful relationships with their target audiences.
Phase2Media
Series C in 2000
Phase2Media's unparalleled expertise delivers strategic, innovative marketing through interactive advertising. Phase2Media is the industry-transforming interactive advertising network which merges the talents of an elite team of experienced professionals with the technological capabilities of leading edge partners such as NetGravity. Through proven marketing expertise and advanced ad serving, targeting and tracking, Phase2Media helps sites identify revenue and advertisers increase effectiveness of campaigns.
HomePoint
Series B in 2000
HomePointAdvantage Network, which acts as an online marketplace connecting retailers and manufacturers. This network gives retailers the ability to process online orders with manufacturers and gain access to inventory and product data. Manufacturers gain benefits such as: reduced errors in order processing, market research on consumers and coordinated advertising and promotions.
AsiaContent
Series A in 1999
AsiaContent is a Pan-Asian consumer Internet company. It provides Internet advertising solutions to online advertisers and web publishers. AsiaContent was founded in 2001 and is headquartered in Hong Kong.
HomePoint
Series A in 1999
HomePointAdvantage Network, which acts as an online marketplace connecting retailers and manufacturers. This network gives retailers the ability to process online orders with manufacturers and gain access to inventory and product data. Manufacturers gain benefits such as: reduced errors in order processing, market research on consumers and coordinated advertising and promotions.
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