GE Equity

GE Equity invests globally across various sectors, focusing on established companies with high growth potential. It takes minority ownership positions and offers growth capital, buy-out co-investments, secondary direct purchases, recapitalizations, and LP investments.

Keith Miller

Senior Vice President

Ned Reynolds

Director, Media Relations - Americas

Past deals in Advertising

Atlantic Broadband

Debt Financing in 2004
Atlantic Broadband, founded in 2003 and based in Quincy, Massachusetts, operates cable systems across several states including Pennsylvania, Florida, Maryland, West Virginia, Delaware, South Carolina, and New York. The company provides a range of services such as cable television video and programming, Wi-Fi for homes and small businesses, high-speed data services, home networking equipment, and support services. Additionally, Atlantic Broadband offers cable telephony services for residential subscribers, hosted voice services for businesses, and various advanced broadband services. The company also sells local advertising on satellite-delivered channels and provides equipment rental, installation, and reconnection services. Atlantic Broadband delivers its products through direct sales, telemarketing, web-based, and retail channels.

Premier Retail Networks

Venture Round in 2001
Premier Retail Networks, established in 1993, is recognized as the largest retail media network in the United States. The company partners with major retailers to develop in-store television and interactive systems that deliver a mix of news, product information, entertainment, and advertising to shoppers. By enhancing the shopping experience with engaging content, PRN effectively captures consumer attention and promotes brand visibility within retail environments.

Encirq Corporation

Venture Round in 2000
Encirq solves marketing's #1 challenge: Delivering Personalization with Privacy™. Encirq is an online marketing services company that has developed a unique data engine to deliver individualized, consumer-centered marketing over the Internet. We use online and offline, real-time individual transactional data in a private and secure environment. Marketers and Encirq cannot see the data. Rather, the data reside on each consumer's personal computer, and filter out marketing messages that are not relevant. The service and technology are extendible to broadband, to other network devices, and eventually can be used to deliver personalized television commercials to individual households. Encirq's data engine does two things: It provides cost-effective access to consumer information not previously available; and it enables personalized real-time marketing programs. We have filed multiple patent applications on Encirq's illumination processes and technology.

RespondTV

Venture Round in 2000
RespondTV has a potent blend of proven vision and real-world success. They offer operators, programmers and advertisers the most comprehensive enhanced TV infrastructure and services available: from hosting, serving and reporting to off the shelf applications. Let RespondTV guide you through the exciting possibilities that enhanced TV brings, and discover how to make the riches of this untapped marketing potential a reality - Today. Their capabilities and experience offer their clients and partners compelling reasons for investing in enhanced TV.

MercadoLibre

Series B in 2000
MercadoLibre operates the leading e-commerce and fintech platform in Latin America, offering MercadoLibre Marketplace for online buying and selling, MercadoPago for payments both on and off its marketplaces, and complementary services such as MercadoCredito lending, MercadoEnvios logistics, MercadoLibre Classifieds, MercadoShops hosted store software, and MercadoClics advertising. The company serves about 218 million active users and one million active sellers across 18 countries, and generates revenue from various streams including fees, payments processing, advertising, and subscriptions. Founded in 1999 and headquartered in Buenos Aires, it provides an integrated solution that connects buyers, sellers, and merchants through its platform.

FreeSamples.com

Series B in 2000
FreeSamples.com is an e-marketing company dedicated to modernizing brand promotion in the digital landscape. The company provides a comprehensive platform that facilitates targeted promotional campaigns and product surveys, allowing businesses to effectively reach and engage with their desired audience. By offering consumers the chance to test new products and access special promotions, FreeSamples.com enables companies to establish direct connections with the right consumers. Its innovative approach to marketing helps brands enhance their visibility and connect with potential customers in a more meaningful way.

Phase2Media

Series C in 2000
Phase2Media's unparalleled expertise delivers strategic, innovative marketing through interactive advertising. Phase2Media is the industry-transforming interactive advertising network which merges the talents of an elite team of experienced professionals with the technological capabilities of leading edge partners such as NetGravity. Through proven marketing expertise and advanced ad serving, targeting and tracking, Phase2Media helps sites identify revenue and advertisers increase effectiveness of campaigns.

HomePoint

Series B in 2000
HomePointAdvantage Network, which acts as an online marketplace connecting retailers and manufacturers. This network gives retailers the ability to process online orders with manufacturers and gain access to inventory and product data. Manufacturers gain benefits such as: reduced errors in order processing, market research on consumers and coordinated advertising and promotions.

AsiaContent

Series A in 1999
AsiaContent is a Pan-Asian consumer Internet company headquartered in Hong Kong, founded in 2001. The company specializes in providing Internet advertising solutions for online advertisers and web publishers, leveraging its extensive advertising network across Asia. In addition to advertising, AsiaContent offers a range of internet consulting services, which include online business strategy, content management, e-marketing, wireless services, and design or usability services. Through these offerings, AsiaContent aims to enhance the online presence and effectiveness of its clients in the dynamic digital landscape.

HomePoint

Series A in 1999
HomePointAdvantage Network, which acts as an online marketplace connecting retailers and manufacturers. This network gives retailers the ability to process online orders with manufacturers and gain access to inventory and product data. Manufacturers gain benefits such as: reduced errors in order processing, market research on consumers and coordinated advertising and promotions.
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