G Squared

G Squared is a venture capital investment firm founded in 2011 and headquartered in Chicago, Illinois. It partners with portfolio companies throughout their lifecycle, providing primary capital to sustain growth and transitional capital to deliver liquidity to early investors, current and former employees, and other sellers as private companies stay private longer. The firm targets a broad mix of sectors, including B2B and B2C software, financial services, information technology, SaaS, mobile, e-commerce, data and cloud technologies, insurtech, IoT, marketing and education technology, legal technology, mobility, real estate technology, and restaurant technology. Its portfolio includes prominent names such as 23andMe, Coursera, Instacart, Lyft, Pinterest, Spotify, Asana, Blend, Bolt, Brex, Capsule, Flexport, Impossible Foods, Toast, and Turo. G Squared operates as a registered Investment Adviser.

Larry Aschebrook

Managing Partner

Ward Davis

Principal

Gastelum, Oscar

Vice President

Richard Harris

Partner

Spencer McLeod

Partner

Past deals in Series G

Snyk

Series G in 2022
Snyk Ltd., established in 2015, specializes in a Software as a Service (SaaS) platform that enhances application security. It focuses on identifying, rectifying, and monitoring known vulnerabilities across critical components of modern applications, including code, open-source libraries, containers, and infrastructure as code. Snyk's offerings, such as Snyk Code (static application security testing), container vulnerability management, and application security management, integrate seamlessly with developers' workflows, improving security posture, productivity, and collaboration. With over 1,200 global customers, including industry leaders like Google and Salesforce, Snyk is recognized for its developer-first approach and strategic partnerships.

Toss

Series G in 2020
Toss is a South Korea-based mobile financial service platform developed by the fintech startup Viva Republica, established in 2011 by Seunggun Lee in Seoul. The platform offers a range of services aimed at simplifying financial management for users, including peer-to-peer money transfers, credit score management, and bank account oversight. Additionally, Toss provides access to loan and insurance plans, facilitates bill splitting, and supports QR payments. These features collectively enable users to handle their financial needs efficiently and conveniently.

Uber Advanced Technologies Group

Series G in 2017
Founded in 2019, Uber Advanced Technologies Group is a subsidiary of Uber Technologies, Inc. It focuses on commercializing self-driving ridesharing services, aiming to bring safe and reliable autonomous transportation to users worldwide.

Spotify

Series G in 2015
Spotify offers a digital music-streaming service, providing on-demand access to songs across various devices. It enables users to search and discover music collections, build playlists, share music via social networks, and receive personalized recommendations based on listening history.

Pinterest

Series G in 2015
Pinterest is a visual discovery and bookmarking platform headquartered in San Francisco that enables users to find inspiration and ideas across categories such as recipes, home and fashion, travel, and more. The service presents visual recommendations based on user interests and allows saving images on thematic boards, following others, and sharing ideas. It operates as a social media platform focused on product and idea discovery, with a global user base of more than 500 million monthly active users, two-thirds of whom are female. It was founded in 2008 and generates revenue primarily through digital advertising.
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