G Squared

Founded in 2011 and based in Chicago, Illinois, G Squared is a venture capital investment firm that addresses the evolving landscape of private companies, which tend to remain private for extended periods. The firm focuses on providing both primary capital for growth and transitional capital to facilitate liquidity for early investors and employees. G Squared partners with innovative entrepreneurs across various sectors, including consumer internet, fintech, insurtech, mobility, and software as a service (SaaS). By employing a distinct approach compared to traditional venture capital, G Squared aims to invest in companies that challenge conventional norms and are poised for superior returns. Their portfolio includes notable names like 23andMe, Coursera, and Lyft, as well as emerging disruptors such as Asana, Impossible Foods, and Turo.

Ward Davis

Principal

Richard Harris

Partner

Eric Richardson

Principal

Past deals in Series G

Snyk

Series G in 2022
Snyk Ltd. is a software as a service company that specializes in application security, enabling developers to identify and remediate vulnerabilities within their code and associated components. Founded in 2015 and headquartered in London, Snyk offers a suite of tools designed for modern application development, including Snyk Code for static application security testing, container vulnerability management, and infrastructure as code security solutions. The platform seamlessly integrates into developers' workflows, allowing security teams to collaborate effectively with development teams. Snyk's services encompass monitoring application dependencies for vulnerabilities, ensuring licensing compliance, and providing detailed reports and issue tracking. With a client base of 1,200 organizations, including prominent companies like Google and Salesforce, Snyk empowers developers to build secure applications while enhancing overall security posture and productivity. The company also maintains a strategic partnership with Rapid7, further extending its capabilities in the security landscape.

Toss

Series G in 2020
Toss is a South Korea-based mobile financial service platform developed by the fintech startup Viva Republica, established in 2011 by Seunggun Lee in Seoul. The platform offers a range of services aimed at simplifying financial management for users, including peer-to-peer money transfers, credit score management, and bank account oversight. Additionally, Toss provides access to loan and insurance plans, facilitates bill splitting, and supports QR payments. These features collectively enable users to handle their financial needs efficiently and conveniently.

Spotify

Series G in 2015
Spotify Limited is a leading digital music-streaming service that offers users on-demand access to a vast library of songs across various devices, including computers, mobile phones, and home entertainment systems. Founded in 2006 and headquartered in Stockholm, Sweden, Spotify allows users to search for and discover music from friends, artists, and celebrities, while also enabling them to create, share, and edit playlists collaboratively. The platform includes features like personalized recommendations and radio playlists based on users' listening habits. Spotify operates on a freemium model, with revenue generated primarily from its premium subscription service and a secondary ad-supported service. As of 2023, the company boasts 602 million monthly active users, with a significant portion of its revenue derived from subscriptions. Additionally, Spotify provides tools for artists to promote their music through advertising and social media integration.

Pinterest

Series G in 2015
Pinterest, Inc. is a visual discovery engine that enables users to find inspiration for various aspects of their lives, such as recipes, home decor, fashion, and travel. Launched in 2010 and headquartered in San Francisco, California, the platform allows users to save and organize images on curated boards tailored to their personal interests. With a user base of nearly 500 million monthly active users, a significant portion of whom are female, Pinterest facilitates the discovery and sharing of creative ideas. The company generates revenue primarily through digital advertising and is increasingly incorporating e-commerce features within its platform. Although about 20% of its users are located in the US and Canada, this region accounted for approximately 80% of its revenue in 2023.
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