G Squared

Founded in 2011 and based in Chicago, Illinois, G Squared is a venture capital investment firm that addresses the evolving landscape of private companies, which tend to remain private for extended periods. The firm focuses on providing both primary capital for growth and transitional capital to facilitate liquidity for early investors and employees. G Squared partners with innovative entrepreneurs across various sectors, including consumer internet, fintech, insurtech, mobility, and software as a service (SaaS). By employing a distinct approach compared to traditional venture capital, G Squared aims to invest in companies that challenge conventional norms and are poised for superior returns. Their portfolio includes notable names like 23andMe, Coursera, and Lyft, as well as emerging disruptors such as Asana, Impossible Foods, and Turo.

Larry Aschebrook

Managing Partner

Ward Davis

Principal

Richard Harris

Partner

Tyson Morgan

Partner

Eric Richardson

Principal

Spencer McLeod

Partner

Past deals in Series F

Transfix

Series F in 2023
Transfix, Inc. is a trucking brokerage firm based in New York that specializes in connecting shippers with carriers for freight transportation across the United States. Founded in 2010, the company has developed an online freight management platform that utilizes advanced algorithms and business intelligence to enhance supply chain visibility and efficiency. Transfix offers services such as real-time shipment tracking, carrier performance insights, and support tailored to various industries, including retail, food, beverage, and manufacturing. By leveraging its Intelligent Freight Platform, Transfix aims to optimize logistics processes, reduce empty miles, and improve overall supply chain performance for its clients.

Getir

Series F in 2023
Getir is a mobile retailer based in Besiktas, Turkey, that specializes in the on-demand delivery of fast-moving consumer products. Founded in 2015, the company offers a wide range of items, including groceries such as milk, diapers, ice cream, and detergent. Getir operates in several cities across Turkey, including Istanbul, Izmir, Ankara, Bursa, and Kocaeli, catering to the growing demand for convenient, quick delivery services in the consumer market.

SpotOn

Series F in 2022
SpotOn is a company dedicated to empowering small and midsize businesses by providing innovative software and payment solutions, complemented by personalized local service. Founded in 2017 and headquartered in San Francisco, SpotOn is recognized for its comprehensive integrated systems designed for the restaurant and retail sectors. Its offerings include point-of-sale solutions, marketing tools, website development, online ordering, appointment scheduling, eCommerce, digital loyalty programs, and review management. The platform is cloud-based, allowing businesses to enhance their operational efficiency and customer engagement through analytics and consistent communication strategies. SpotOn aims to deliver these services at a fair price, positioning itself as a valuable partner for business growth and development.

Bolt

Series F in 2022
Bolt is the first European app with a mission to make cities for people, not cars. Bolt has 100 million customers in 45 countries across Europe and Africa. The company challenges personal car ownership, offering better alternatives for every use case, including ride-hailing, shared cars and scooters, and food and grocery delivery. Bolt was founded in 2013 and is headquartered in Tallinn, Estonia.

Tipalti

Series F in 2021
Tipalti, Inc. is a company that specializes in accounts payable automation and global mass payments software. Founded in 2010 and headquartered in San Mateo, California, with an additional office in Kibbutz Glil-Yam, Israel, Tipalti's platform streamlines the payment process for businesses by automating various tasks such as invoice processing, supplier management, and payment reconciliation. The software supports features like tax compliance and global funds disbursement, allowing companies to efficiently manage payments to suppliers, partners, and affiliates. By implementing Tipalti's solution, organizations can reduce their supplier payment workload significantly, enabling them to focus on scaling their operations while maintaining compliance and improving financial controls. The company serves a diverse range of industries, including ad networks, ecommerce, online marketplaces, and video content providers.

Upgrade

Series F in 2021
Upgrade, Inc. is an online lending platform based in San Francisco, California, with additional offices in Phoenix, Montreal, and Chicago. Founded in 2016, Upgrade provides access to personal loans and the Upgrade Card, offering consumers affordable credit options. The Upgrade Card combines the benefits of traditional credit cards with the responsible lending characteristics of installment loans, available at numerous retail locations in the U.S. In addition to lending services, Upgrade offers free credit monitoring, alerts, and educational tools designed to help consumers understand and manage their finances effectively. By combining financial products with educational resources, Upgrade aims to promote responsible credit use among mainstream consumers.

Collective Health

Series F in 2021
Collective Health is a prominent health benefits platform that streamlines the management of medical, dental, vision, and pharmacy services for employees and their families. By offering an integrated solution through a cloud-based self-insurance platform, the company simplifies the administration of health plans via a single portal. This platform provides users with clear guidance, live concierge support, and digital tools to facilitate the navigation and management of healthcare services. Collective Health aims to reduce the complexities of delivering health benefits, enhance the member experience, and promote healthier outcomes for both employees and organizations. Headquartered in San Francisco, California, the company also has offices in Chicago, Illinois, and Lehi, Utah.

Coursera

Series F in 2020
Coursera, Inc. operates an online education platform that partners with over 140 universities and organizations globally, providing access to more than 1,000 courses across various fields, including business, computer science, data science, and arts. Established in 2012 and headquartered in Mountain View, California, the platform serves over 20 million registered learners, offering courses that facilitate career advancement and personal development. Coursera's offerings include video lectures, interactive quizzes, and peer-graded assessments, making education accessible to individuals worldwide. The company's business model encompasses three main segments: Consumer, Enterprise, and Degrees, with the majority of its revenue generated from the Consumer segment, which caters to individual learners seeking practical skills and certifications.

Toast

Series F in 2020
Toast, Inc. is a restaurant technology company that provides a comprehensive point-of-sale and management platform tailored for the food service and hospitality industry. Founded in 2011 and headquartered in Boston, Massachusetts, with additional offices in Portland, Oregon; Omaha, Nebraska; and Dublin, Ireland, Toast serves a diverse range of establishments, including restaurants, bakeries, cafés, bars, nightclubs, and pizzerias. Its cloud-based system features advanced capabilities such as tableside ordering, online ordering, real-time enterprise reporting, and labor management, all designed for ease of use. By integrating payment processing with its software services, Toast supports around 120,000 restaurant locations across the United States, processing significant transaction volumes annually. The company generates revenue through software subscription fees, transaction fees, and other services, positioning itself as a key player in the restaurant technology sector.

Peloton

Series F in 2018
Peloton is transforming the fitness industry by integrating modern technology with high design to offer live and on-demand fitness classes led by top instructors from New York City. The company operates an interactive fitness platform that includes two main segments: Connected Fitness Products and Subscription services. Connected Fitness Products encompass the sale of its bikes, treadmills, and related accessories, along with fees for delivery, installation, and extended warranties. The Subscription segment, which generates the majority of Peloton's revenue, includes monthly memberships for accessing workout classes. Peloton's offerings facilitate performance tracking and foster a socially connected workout environment, making fitness both engaging and efficient. Founded in 2012 and headquartered in New York, Peloton sells its products online and through a growing network of showrooms across the United States, primarily generating revenue from North America, with a presence in international markets as well.

23andMe

Series F in 2017
23andMe, Inc. is a consumer genetics company based in Sunnyvale, California, founded in 2006. It offers DNA analysis services through home-based saliva collection kits, enabling consumers to explore their genetic ancestry, traits, and health predispositions. The company provides various services, including Health + Ancestry, which delivers insights into ancestry and genetic health risks, and Ancestry + Traits, which offers an ancestry breakdown along with reports on over 30 traits. Additionally, 23andMe markets its data to researchers and scientists, providing them with categorized and searchable genetic information. The firm aims to enhance understanding of the human genome and its implications for health and ancestry. Through its consumer and research services, 23andMe seeks to make genetic information accessible and meaningful to individuals and professionals alike.
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