G Squared

G Squared is a venture capital investment firm founded in 2011 and headquartered in Chicago, Illinois. It partners with portfolio companies throughout their lifecycle, providing primary capital to sustain growth and transitional capital to deliver liquidity to early investors, current and former employees, and other sellers as private companies stay private longer. The firm targets a broad mix of sectors, including B2B and B2C software, financial services, information technology, SaaS, mobile, e-commerce, data and cloud technologies, insurtech, IoT, marketing and education technology, legal technology, mobility, real estate technology, and restaurant technology. Its portfolio includes prominent names such as 23andMe, Coursera, Instacart, Lyft, Pinterest, Spotify, Asana, Blend, Bolt, Brex, Capsule, Flexport, Impossible Foods, Toast, and Turo. G Squared operates as a registered Investment Adviser.

Larry Aschebrook

Managing Partner

Ward Davis

Principal

Gastelum, Oscar

Vice President

Richard Harris

Partner

Spencer McLeod

Partner

Past deals in Supply Chain Management

Transfix

Series F in 2023
Transfix, Inc. is a trucking brokerage firm based in New York, specializing in connecting shippers with carriers for freight transportation across the United States. Founded in 2010, the company has developed an advanced online freight management platform that utilizes AI-driven algorithms to optimize freight matching and enhance supply chain visibility. Transfix offers real-time shipment tracking, alerts, and insights on carrier performance, ensuring efficient and reliable transportation solutions. The company serves a diverse range of industries, including retail, food, beverage, and manufacturing, focusing on creating a sustainable freight ecosystem while minimizing empty miles and improving operational efficiency. Through its Intelligent Freight Platform, Transfix aims to revolutionize supply chain performance and support organizations in achieving their logistics goals.

Choco

Venture Round in 2023
Choco operates a digital ordering platform that connects restaurants with suppliers to simplify ingredient procurement. The interface resembles consumer apps with a chat-style communication and a streamlined ordering list that makes sourcing ingredients efficient. The platform also supports distributors by automating order processes, enabling real-time order processing, ERP integrations, and an AI-driven marketing assistant to enhance customer engagement, sales, and inventory management, while reducing manual errors and food waste.

Choco

Venture Round in 2022
Choco operates a digital ordering platform that connects restaurants with suppliers to simplify ingredient procurement. The interface resembles consumer apps with a chat-style communication and a streamlined ordering list that makes sourcing ingredients efficient. The platform also supports distributors by automating order processes, enabling real-time order processing, ERP integrations, and an AI-driven marketing assistant to enhance customer engagement, sales, and inventory management, while reducing manual errors and food waste.

Choco

Series B in 2022
Choco operates a digital ordering platform that connects restaurants with suppliers to simplify ingredient procurement. The interface resembles consumer apps with a chat-style communication and a streamlined ordering list that makes sourcing ingredients efficient. The platform also supports distributors by automating order processes, enabling real-time order processing, ERP integrations, and an AI-driven marketing assistant to enhance customer engagement, sales, and inventory management, while reducing manual errors and food waste.

Forto

Series D in 2022
Founded in Berlin in 2016, Forto is a digital logistics company that specializes in freight forwarding services primarily between Asia and Europe. It offers international shipping of FCL and LCL shipments, air freight services, and a user-friendly platform for real-time quotes, online booking, and digital tracking. With over 2,000 customers and nine global offices, Forto aims to optimize global supply chain processes while promoting sustainability.

Forto

Series C in 2021
Founded in Berlin in 2016, Forto is a digital logistics company that specializes in freight forwarding services primarily between Asia and Europe. It offers international shipping of FCL and LCL shipments, air freight services, and a user-friendly platform for real-time quotes, online booking, and digital tracking. With over 2,000 customers and nine global offices, Forto aims to optimize global supply chain processes while promoting sustainability.

Convoy

Series D in 2019
Convoy operates an online marketplace for digital freight network services. It connects shippers with local and regional trucks for moving goods efficiently, offering real-time tracking via its mobile app. Founded in 2015, Convoy aims to optimize the trucking industry by reducing waste and emissions.

Flexport

Series D in 2019
Flexport, established in 2013, is a San Francisco-based company specializing in global freight forwarding and customs brokerage services. It offers an online platform that simplifies and streamlines international trade for businesses. Flexport's services include customs clearance, freight transportation by ocean, air, and road, along with value-added services such as cargo insurance, warehousing, and trade finance. The company's user-friendly dashboard enables clients to understand, purchase, manage, and track these services in real-time, optimizing their supply chain and logistics operations.

Transfix

Series D in 2018
Transfix, Inc. is a trucking brokerage firm based in New York, specializing in connecting shippers with carriers for freight transportation across the United States. Founded in 2010, the company has developed an advanced online freight management platform that utilizes AI-driven algorithms to optimize freight matching and enhance supply chain visibility. Transfix offers real-time shipment tracking, alerts, and insights on carrier performance, ensuring efficient and reliable transportation solutions. The company serves a diverse range of industries, including retail, food, beverage, and manufacturing, focusing on creating a sustainable freight ecosystem while minimizing empty miles and improving operational efficiency. Through its Intelligent Freight Platform, Transfix aims to revolutionize supply chain performance and support organizations in achieving their logistics goals.

Stord

Stord develops a cloud-based software platform for managing warehousing and distribution services. Its platform enables clients to oversee product flow across multiple warehouses on one dashboard, facilitating on-demand scaling and optimizing inventory and orders globally.
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