G Squared

G Squared is a venture capital investment firm founded in 2011 and headquartered in Chicago, Illinois. It partners with portfolio companies throughout their lifecycle, providing primary capital to sustain growth and transitional capital to deliver liquidity to early investors, current and former employees, and other sellers as private companies stay private longer. The firm targets a broad mix of sectors, including B2B and B2C software, financial services, information technology, SaaS, mobile, e-commerce, data and cloud technologies, insurtech, IoT, marketing and education technology, legal technology, mobility, real estate technology, and restaurant technology. Its portfolio includes prominent names such as 23andMe, Coursera, Instacart, Lyft, Pinterest, Spotify, Asana, Blend, Bolt, Brex, Capsule, Flexport, Impossible Foods, Toast, and Turo. G Squared operates as a registered Investment Adviser.

Larry Aschebrook

Founder, Managing Partner and Chairman

Ward Davis

Principal

Richard Harris

Partner

Spencer McLeod

Partner

Tyson Morgan

Partner

Eric Richardson

Principal

Past deals in Illinois

Upgrade

Series F in 2021
Upgrade operates an online lending platform offering personal loans, the Upgrade Card, credit health monitoring, and educational tools. It serves both mainstream consumers and those underserved by traditional banking, aiming to provide affordable and responsible credit access.

Collective Health

Series F in 2021
Collective Health provides a cloud-based health benefits platform that unifies medical, dental, vision, pharmacy, and related programs into a single administration experience, helping employers simplify benefits, guide employees in understanding and navigating care, and manage costs and outcomes. The platform offers integrated administration of all health plans through one portal, with live concierge support and digital tools to find and manage care, and connects employees with medical, pharmacy, dental, and vision providers. Headquartered in San Francisco with offices in Chicago and Lehi, it aims to reduce the administrative burden of delivering benefits while improving member experience and overall health outcomes.

Kitchen United

Series B in 2019
Kitchen United, Inc. is a food production company based in Pasadena, California, founded in 2017. It specializes in offering shared commercial kitchen spaces designed for restaurants, catering services, pop-ups, mobile food vendors, and startups. By providing turnkey solutions and business intelligence resources, Kitchen United enables food service providers to expand their operations with minimal financial risk. The company facilitates food production for pick-up and delivery, catering to the growing demand for convenient dining options. Kitchen United operates multiple locations across major cities, including Austin, Chicago, Los Angeles, San Francisco, New York City, and Scottsdale, thereby supporting a diverse range of culinary entrepreneurs in realizing their business potential.

Collective Health

Series E in 2019
Collective Health provides a cloud-based health benefits platform that unifies medical, dental, vision, pharmacy, and related programs into a single administration experience, helping employers simplify benefits, guide employees in understanding and navigating care, and manage costs and outcomes. The platform offers integrated administration of all health plans through one portal, with live concierge support and digital tools to find and manage care, and connects employees with medical, pharmacy, dental, and vision providers. Headquartered in San Francisco with offices in Chicago and Lehi, it aims to reduce the administrative burden of delivering benefits while improving member experience and overall health outcomes.

Getaround

Secondary Market in 2018
Getaround, Inc. is an online marketplace specializing in peer-to-peer car sharing and local car rentals. Founded in 2009 and based in San Francisco, California, Getaround allows users to rent vehicles on-demand, ranging from economy cars to luxury models, by the hour or day. The platform facilitates a seamless experience through its patented Getaround Connect technology, which enables users to access cars without needing to meet the vehicle owner or handle physical keys. This innovative approach eliminates the traditional hassles of car rental, such as long lines and paperwork. Getaround operates in several major U.S. cities, including San Francisco, San Diego, Chicago, and Washington, D.C., providing a convenient and eco-friendly alternative to car ownership while allowing vehicle owners to earn extra income. The service also includes comprehensive insurance and 24/7 roadside assistance, ensuring a safe and enjoyable experience for users.

Postmates

Seed Round in 2012
Postmates Inc. is an on-demand food and grocery delivery platform based in San Francisco, California. Founded in 2011, the company connects customers with local couriers to facilitate the delivery of products from a wide range of stores and restaurants across the United States. With access to over 600,000 merchants, including exclusive offerings, Postmates enables users to discover, order, and track groceries, alcohol, and meals with ease. The platform is particularly prominent in Los Angeles and covers 80% of U.S. households, serving customers in all 50 states. Additionally, Postmates offers a subscription service, Postmates Unlimited, which provides free delivery from all participating merchants, enhancing the convenience of its service.
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