Founded in 2011 and based in Chicago, Illinois, G Squared is a venture capital investment firm that addresses the evolving landscape of private companies, which tend to remain private for extended periods. The firm focuses on providing both primary capital for growth and transitional capital to facilitate liquidity for early investors and employees. G Squared partners with innovative entrepreneurs across various sectors, including consumer internet, fintech, insurtech, mobility, and software as a service (SaaS). By employing a distinct approach compared to traditional venture capital, G Squared aims to invest in companies that challenge conventional norms and are poised for superior returns. Their portfolio includes notable names like 23andMe, Coursera, and Lyft, as well as emerging disruptors such as Asana, Impossible Foods, and Turo.
Silicon Valley, 90 New Montgomery Street ,Suite 1410, San Francisco, California 94105, USA
Larry Aschebrook
Managing Partner
Ward Davis
Principal
Richard Harris
Partner
Tyson Morgan
Partner
Eric Richardson
Principal
Spencer McLeod
Partner
Past deals in Illinois
Upgrade
Series F in 2021
Upgrade, Inc. is an online lending platform based in San Francisco, California, with additional offices in Phoenix, Montreal, and Chicago. Founded in 2016, Upgrade provides access to personal loans and the Upgrade Card, offering consumers affordable credit options. The Upgrade Card combines the benefits of traditional credit cards with the responsible lending characteristics of installment loans, available at numerous retail locations in the U.S. In addition to lending services, Upgrade offers free credit monitoring, alerts, and educational tools designed to help consumers understand and manage their finances effectively. By combining financial products with educational resources, Upgrade aims to promote responsible credit use among mainstream consumers.
Kitchen United
Series B in 2019
Kitchen United, Inc. is a food production facility provider that caters to restaurants by offering shared commercial kitchen spaces and business intelligence solutions. Founded in 2017 and headquartered in Pasadena, California, the company enables entrepreneurial caterers, pop-ups, mobile food vendors, and start-ups to expand their operations with minimal risk and investment. Kitchen United's facilities support food delivery and pick-up services, allowing restaurant brands to grow profitably. With locations in major cities including Austin, Chicago, Los Angeles, San Francisco, New York City, and Scottsdale, Kitchen United provides a comprehensive solution that helps food service providers maximize their business potential through access to high-quality kitchen resources and strategic insights.
Collective Health
Series E in 2019
Collective Health is a prominent health benefits platform that streamlines the management of medical, dental, vision, and pharmacy services for employees and their families. By offering an integrated solution through a cloud-based self-insurance platform, the company simplifies the administration of health plans via a single portal. This platform provides users with clear guidance, live concierge support, and digital tools to facilitate the navigation and management of healthcare services. Collective Health aims to reduce the complexities of delivering health benefits, enhance the member experience, and promote healthier outcomes for both employees and organizations. Headquartered in San Francisco, California, the company also has offices in Chicago, Illinois, and Lehi, Utah.
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