Friends & Family Capital
Friends & Family Capital is a venture capital firm based in Menlo Park, California, founded in 2019. It focuses on investing in technology startups that have the potential to transform large markets. The founding partners have a notable background, having played significant roles in scaling Palantir to a $20 billion valuation and backing over 20 unicorn startups. Friends & Family Capital aims to identify business models that can achieve long-term, defensible compounding growth and generate substantial cash flow. Its investment portfolio includes prominent companies such as Airtable, Anduril, Facebook, Figure, Flexport, Gusto, Mosaic, Palantir, Robinhood, SpaceX, and Verkada. As a Registered Investment Adviser, the firm is committed to supporting innovative entrepreneurs in building impactful businesses.
Top Stages
Past deals in Facial Recognition
Ditto
Series B in 2025
Ditto Technologies, Inc., established in 2011 and headquartered in Oakland, California, specializes in two distinct yet complementary business areas. Primarily, it offers an innovative eyewear recommendation and virtual try-on technology platform for retailers, brands, and eye care professionals worldwide. This platform uses advanced facial mapping and machine learning algorithms to provide personalized, accurate, and vivid recommendations for eyewear, enhancing the shopping experience. Additionally, Ditto develops resilient edge device connectivity solutions, including an edge-native, mobile database that facilitates real-time data synchronization among devices through peer-to-peer and mesh networking, even in challenging network conditions. This technology caters to diverse industries such as point-of-sale systems, aviation, and industrial operations, aiming to improve operational efficiency and reliability.
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